Topics Recently Debated at CEdMA Europe Conferences

 

    Next Conference   
6
th - 7th May 2010, Portsmouth Marriott

          

Selling and Marketing Education

  • Partner programs
  • What works/what doesn't
  • Managing your sales resources
  • Managing sales channels
  • Direct versus telesales
  • Sales targets, pay and incentives
  • Marketing materials
  • Selling via the Internet
Current Trends
  • The education marketplace
  • Year 2000
  • EMU
  • e-commerce
The Skills Gap
  • Current trends
  • How can Education best help?
  • Distance learning as a solution
  • Future trends

Recent Conferences

5th  6th Nov 2009
Marriott Royal, Bristol

7th  8th May 2009
Meon Valley Country Club

6th  7th Nov 2008
Marriott Royal, Bristol

8th  9th May 2008
Forest of Arden

8th  9th Nov 2007
Milton Hill, Oxon

10th  11th May 2007 Southampton

9th 10th November 2006, near Southampton, UK

11th  12th May 2006, near Oxford, UK

10th – 11th November 2005, near Guildford, UK

5th  6th May 2005, IBM, Warwick UK

18th – 19th November 2004, Hewlett Packard, Bristol, UK

6th 7th May 2004, Hewlett Packard, Amstelveen, Netherlands

6th – 7th November 2003, COGNOS, Manchester, UK

14th – 15th November 2002, Vertitas Software Ltd, Reading, UK

23rd 24th May 2002 The Learning Lab University of Wolverhampton, UK

29th – 30th November 2001, Lotus Software, Staines, UK

17th – 18th May 2001, Sun Microsystems, Munich, Germany

16th – 17th November 2000, Amdahl/DMR, Swords near Dublin

15th – 16th May 2000, SAP, S'-Hertogenbosch, The Netherlands

18th – 19th Nov. 1999, IBM, Edinburgh, UK

20th – 21st May 1999, IBM Education, Utrecht, The Netherlands




 
Instructor Resourcing
  • Instructor role in
    e-learning
  • Recruitment and development
  • Rates of pay, bonus schemes, and so on
  • Permanent versus contract staff
  • Evaluation techniques
Education Administration
  • Booking systems
  • Materials production
  • Event management
  • Course feedback
  • Data analysis
Managing Costs
  • Fixed versus variable costs
  • People costs
  • Facilities costs
  • Sales & Marketing costs
  • Cost cutting versus investment
  • Balancing the risks

 

 

 

 

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Learning Media
  • TNA for e-learning
  • e-learning tools
  • Classroom training
  • CBT
  • Multi-media
  • Audio/video
  • Internet-based
Certification
  • Pros and cons
  • Selling the concept
  • Setting up an ATC
  • Quality control
  • Cost justification
Measuring Education Value
  • Course evaluations
  • Post-course evaluations
  • Telephone interviews
  • Alternative methods
  • Meeting customer expectations
  • What really works?