CEdMA-Europe Members' Newsletter - February 2005

Welcome to the second CEdMA-Europe Members' Monthly Newsletter, which will be sent out at the end of February to CEdMA Europe members and to European colleagues of CEdMA USA members. As before, you will learn about updates to our forthcoming programme of events, especially a change of venue for the May conference. There is also a collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences. In this edition, we have our first articles on Outsourcing.

I hope that you are enjoying accessing our website, If you are a CEdMA Europe member and want to access the "members-only" section, but don't have the password, please send me an email.


The May 2005 Conference

"Learning in the 21st Century"




As many of us have experienced over the years, the financial climate of large multi-national companies fluctuates year-on-year, and expense constraints are applied to non-revenue earning activities. This has unfortunately hit several of our current colleagues and we were looking at only 10 confirmed registrations by the end of February. You can argue that we still have plenty of time to increase the number, but the hotel needs confirmation by 07 March as the Spanish Grand Prix takes place at the same time. It was therefore with great reluctance that the Board decided to relocate the conference to the UK, especially as our colleagues at AspenTech had done so much preparation, for which we give thanks.

(01 March update) The location of the 05-06 May Conference is IBM in Warwick, UK. The programme remains the same. But, looking on the bright side, many more of you can now attend and I shall be contacting you during March and April to make sure that this important date are in your diary.




15 March 2005 Workshop

"Managing Instructors, Managing Course Materials and Managing Quality"




This first CEdMA Europe half-day Workshop will take place on 15 March 2005 1330-1700 UK time at SAP Bedfont. The theme for all such workshops is "How we do it" and I am delighted that Sybase and Northgate will describe their operation followed by Sun presenting on how they continue to measure quality now that they have outsourced their delivery. Finally, PDI will tell us how they manage the production, delivery and quality of materials for companies like ours. To see full details, click here.

As of the end of February, we have 18 registrations for this free workshop, but we'd still like to hear from members and prospective members who wish to attend. Please let me know ASAP if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions on Fri 4 March 2005.



Recent Articles from the Education and Training Press


Again, this section is large while we "catch up" with important articles from 2004..


Training Manager Development

This section will contain articles about skills needed by training managers. It complements the introduction of such topics in the conference programme. The first article from IBM sets out the skills we all need in the 21st century while the second gives us all the challenge of raising IT Training within our own organisations


Maximising business performance through training and development

Dean Spitzer, an IBM Learning and Performance Improvement consultant describes 20 things you need to know to become a more-ready learning professional. WOLCE Conference, 17 November 04, ©2004 IBM Corporation


Raising the Profile of IT Training

With a wall of accolades behind him, Centrica head of IT learning and development Richard Malam has pushed to raise his department's profile and gain responsibility within the company. ©IT Training, October 2004


Current Trends

Here you find articles which address the state of our industry. The first addresses the "On Demand" era, while the others bring us up to date on the IT Training Award winners and how our market did in 2004 Q4.


Adapt or Die - The Strategic Role of Learning in the On-Demand Enterprise

As IBM examines the impact of Internet technologies on the future of the enterprise and the work they carry out, it envisions the development of the On-Demand Era in which business models are componentized around value rather than function, technologies are autonomic (they heal themselves), and socially enabled, networked organizations anticipate market needs ahead of time. IBM learning strategist Tony O’Driscoll and Paula Briki, a program manager for IBM's Learning Leadership team, outline the strategic role learning will play in the on-demand enterprise of the future. ©Media Tec Publishing, May 2004


IT Training Awards winners announced

The Institute of IT Training's annual IT Training Awards for 2005 were presented at a sumptuous gala dinner held at The Dorchester in London on 3 February 2005. ©Institute of IT Training, 2005


Market Monitor 2004 Q4 (from IT Skills Research)

© IT Skills Research Programme 2000-2005, last modified 10 February 2005


Selling and Marketing Education

This article addresses an important topic for all of us, how to expand revenue!


Customer Education - Expanding Revenue and Driving Business Growth According to recent survey, research conducted by Accenture Learning, channel partner education–and its cousin, customer education–are very much on the radar screens of learning executives and their companies. More than half of the organizations surveyed are currently working on extending learning programs beyond the “four walls” of their companies. ©Media Tec Publishing, January 2005


Learning Media

The first two articles set the scene on virtual classrooms, while the next two offer views on how to succeed with e-learning. The final two are surveys on e-learning trends, both overseas and the UK.


The next generation of Live Learning

Today’s online classrooms (referred to by many as “virtual classrooms”) are effective in disseminating training content to a large number of remote learners. Online classrooms deliver live training along with the ability to archive the live training sessions for subsequent on-demand learning. However, there remain gaps in the learning process when it’s conducted with first-generation online classroom capabilities. Let us examine how the next generation of live learning may create a multi-way, active, dynamic, “learning by doing” environment with more emphasis on the learners and learning process. ©Media Tec Publishing, June 2004


10 Ways to make your virtual classroom work

Virtual training offers quick and efficient learning independent of location, but only if it’s been set up right. Learning & Development, September 2004 (©2004 Haymarket Management Publications)


10 Ways to make e-learning a must for staff

Far too many organisations struggle unnecessarily to introduce e-learning. This outlines some key steps to ensure success. Learning & Development, September 2004 (©2004 Haymarket Management Publications)


What works, what doesn’t (delivering e-learning)

This explains the top five areas that don’t work (the easy bit) and the top five that do. ©e-learning age, October 2004


Annual e-Learning Trends 2004

In August and September of 2004, Learning Circuits ran two separate online surveys. Combined, the results from these two surveys shed light on developing trends among organizations using e-learning. ©Learning Circuits, November 2004


e-Learning in the UK

CIPD recently held an online poll to monitor progress, identify problems, and offer some thoughts for the future of e-learning. The overall view is that, while there’s still much practical work to be done on implementation, e-learning is now accepted as an essential feature of training delivery. ©CIPD 2004


Education Projects

 At recent conferences we have started to look at the larger opportunities, or projects. Here are a couple of articles that advise on rollout projects.


Product Rollouts – the Impact of Learning

This article looks at how this is done today and how things might change over the next five years. ©Media Tec Publishing, May 2004


10 ways to guarantee the perfect roll-out

Training staff to work with new applications can be an Herculean effort. Here are some tips on how to ease the transition. ©IT Training, October 2004


Measuring Education Value

Here's even more input on the hot topic of value and "ROI". Included you will find five presentations from the WOLCE Conference in Nov 2004


ROI v Metrics

Learning about ROI seems to be enjoying a renaissance in the training industry. Workshops and certificate programs abound. However, the courses that the author has looked at teach things that no business manager would buy. Here’s why. ©Learning Circuits April 2004


Decoding Value

Adapted from “Quick! Show Me Your Value”, this article covers how to translate the value of performance solutions into financial terms. ©Learning Circuits June 2004


Evaluation as a Strategic Tool

Why is evaluation important to the learning executive? This article will attempt to answer this question from the point of view of someone who directs the training efforts for the entire enterprise. ©Media Tec Publishing, June 2004


Resources Needed to make Evaluation Work

This excerpt from the new ASTD Press book “Make Training Evaluation Work” outlines the technology (both hardware and software) and time requirements needed to implement evaluation, as well as the budgetary requirements to make it successful. ©Learning Circuits November 2004


Defining the business benefits of training

This session at WOLCE on 17 November 04 contained three presentations. Robin Hoyle (chair) set the scene (©2004 ebs) then Richard Beeston (Child Support Agency © Crown Copyright 2004) and Peter Bullivant (©2004 Scarborough Building Society) described their own projects.


Evaluating the impact of training

This session at WOLCE on 18 November 04 contained two presentations. Josie Barton presented “Measuring the impact of development programmes” (©2004 BBC) then David Kirby delivered “Essentials of Management Evaluation” (©2004 Centrica).


Six ways to get a better return on investments in training

Heads of Learning & Development functions within private sector businesses and large public sector organisations are all seeking to maximise their return on investment for training. In an article published in this month’s issue of Parliamentary Monitor, Nick Mitchell, Chairman of The Training Foundation provides six answers to the most commonly asked questions ©The Training Foundation, 26 November 2004


What's the ROI on ROI?

This article looks at how Booz Allen Hamilton, The ROI Institute and IBM look at the ROI in education. ©Training Mag (VNU eMedia Inc), January 2005


Training Evaluation

This describes what's it all about; methods, models and approaches; when and how to evaluate; and taking control of ROI. ©TrainingZONE, January 2005


Managing Costs/Outsourcing

This is another area we have debated during the last couple of conferences. The first article sets the scene with a review in June 2003, with the next three describing the trend throughout 2004. Finally, there's the results of the IBM/ASTD 2004 survey.


Outsourced Learning: A New Market Emerges

The lure of cost savings and other incentives are prompting more organizations to outsource their entire learning function, or large portions of it. But trainers shouldn’t feel threatened, say insiders. They figure that within 10 years, half of them will be working for outsourcing partners. ©Learning Circuits June 2003


Outsourced Training Begins to Find its Niche

Organizations are increasingly relying on expertise from training outsourcing suppliers to fill many of their learning needs. But they won’t discover outsourcing’s full potential to create value until they begin outsourcing their learning processes, not just projects, experts claim. Achieving that comfort level won’t come over night. ©Learning Circuits August 2004


Outsourcing the Training Function – a Growing Trend

The questions to ask are why outsource, who are the major players, what are there value propositions, where do I start, and how do I manage outsourcing and expectations. Presentation from a webinar held on 30 November 2004, ©2004


Customer Training Is Outsourcing’s Hottest Trend

Corporate training isn’t just for the workforce any more. E-learning’s advantages and other incentives are spurring organizations throughout the world to outsource the training of their business and consumer customers. Driving the bandwagon is a fraternity of outsourcing suppliers eager to build a new revenue stream. ©Learning Circuits November 2004


IBM and ASTD Release Learning Survey Results

IBM, in partnership with the American Society for Training & Development (ASTD), has announced the results of the “IBM/ASTD Learning Outsourcing Survey, 2004.” IBM and ASTD surveyed 174 learning and human resources executives to understand perceptions and use of external learning services. The data reveal that while this marketplace is still young and is being driven by cost savings opportunities, it is poised for future growth as companies look to service providers to help accelerate the transformation of their learning environments. ©Learning Circuits January 2005


Skills Gap

 IT staff development is important, but neglected. The article describes a recent survey, a summary of which follows.


Firms failing to formalise development for IT professionals

According to the British Computer Society over 80% of UK employers consider it important to develop their IT staff's professional skills, but only 9% run a professional development scheme.

©The Training Foundation, 15 January 2005


BCS and InfoBasis Professional Development Survey 2004

©BCS and InfoBasis, December 2004



And, Finally.....

  A (highly topical) message from Aesop (winning often depends upon who most wants to) - The hare and the hound.

A hound spotted a hare and gave chase. After some distance the hound began to gain, but then gave up the chase. As the hound returned home a farmer commented that the little hare had been too much for the hound, who replied, "It's one thing to run for your dinner, but quite another to run for your life."        


Feedback, please!

  I've had the following question from Charles Lilker of AspenTech "Does anyone know of a recent survey or any recent data regarding training organizations' metrics, such as organizations % revenue from training, how that is distributed between ILT, WBT, CBT, % direct vs though channels, and so on". Please direct your reply to Charles, and send it to me if you want to include it in the next newsletter.


I would really like to get input from you, the readers. I am also trying to create a library of useful articles on the website, all of which will appear first in a newsletter. If you have any article to contribute, please do it.


I look forward to seeing you at SAP Bedfont and the Spring Conference at IBM Warwick.


Mike Dowsey

Business Development Manager