CEdMA-Europe Members' Newsletter - March 2005

Welcome to the third CEdMA-Europe Members' Monthly Newsletter, which will be sent out at the end of March to CEdMA Europe members and to European colleagues of CEdMA USA members. As before, you will learn about updates to our forthcoming programme of events, especially a change of topic for the 21 June workshop. There is also a collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences. In this edition, we have interesting articles on assessment, accreditation and certification. However, I particularly recommend the article from our own Sarah Walker of Northgate who describes the importance of developing trainer skills to reach accreditation (our new topic for 21 June).

17 people from 11 members (7 Europe and 4 USA) attended the workshop "Managing Instructors, Managing Course Materials and Managing Quality" at SAP Bedfont on 15 March. Feedback on the event overall was excellent at 4.8 (out of 5), with David Beardmore of Sun taking the individual honours at 4.9. The format was also highly regarded, but we'll have three instead of four speakers in June to allow for more time for general questions and even more networking.

I hope that you are enjoying accessing our website, If you are a CEdMA Europe member and want to access the "members-only" section, but don't have the password, please send me an email.


The May 2005 Conference

"Learning in the 21st Century"




The agenda for this conference looks very exciting (here's a printed copy if you prefer). After our usual "Pulse of the Industry" which allows us all to get up to date with what's going on in the training business, Sue Vine will set the scene with IBM's view of a 21st century vision of learning. Then, after lunch, we have an "education" session from a consultant to help us address what is a common challenge, that of influencing other parts of our organisation and raising the profile of education and training within it.

The next day we start with a session on how one of our members is employing a marketing consultancy to increase their education sales, with the aim of payment based on results! Then, another member will co-present with a consultant on advances they are making in helping customers measure the ROI on training programmes. Finally, there's a short session on feedback from you about our current programmes, then an even shorter session on our (formal) AGM.

The location is IBM Warwick, and to help those of you who wish to vote in the UK general election (should it happen on 05 May!), we shall start at 1000, with coffee from 0930. The evening entertainment is a "Wicked Tour of Warwick" ( or was it "Tour of Wicked Warwick"), which will end up at a suitable hostelry. Please contact Penny to register for this exciting conference.




21 June 2005 Workshop

"Instructor Development and Accreditation"




This second CEdMA Europe half-day Workshop will take place on 21 June 2005 1330-1700 UK time at Sybase Maidenhead. The theme for all such workshops is "How we do it" but in this case we shall first have two well-known outside speakers who will discuss current programmes. Then, Sarah Walker of Northgate HR will explain why their ongoing investment in the development of trainer skills through the Trainer Assessment Programme (TAP®) is a key element in their business strategy. To see full details, click here.

We'd like to hear from all members and prospective members who wish to attend this free workshop. Please let me know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions on Fri 10 June 2005.



Recent Articles from the Education and Training Press


This section is smaller this month, but there's still some "catch up" with important articles from 2004..


Training Manager Development

This section contains articles about skills and information needed by training managers. It complements the introduction of such topics in the conference programme. The first article from Northgate HR describes their instructor development and accreditation programme while the others explain how to develop a learning culture and a learning strategy.

TAP® Trainers on Payroll
Sarah Walker, Head of Training Services for Northgate HR, explains why ongoing investment in the development of trainer skills through the Trainer Assessment Programme (TAP) is a key element in their business strategy. ©The Training Foundation, 04 February 2005

10 ways to develop your own learning culture
Creating an environment that makes employees want to learn will benefit the business and staff alike. Learning & Development, February 2005 (©2005 Haymarket Management Publications)

10 ways to create a dynamic learning strategy
A blueprint for development needs buy-in from the top and must be linked to wider business concerns. March 2005 (©2005 Haymarket Management Publications)

Current Trends

Here you find articles which address the state of our industry. The first looks at how IT Training is changing while the others bring us up to date on the latest facts and figures.

Effective IT Training
Ayaz Rathore, Director of Communications at R-Com Consulting Limited looks at how IT training methods are changing and questions which is the most effective way to learn. ©TrainingZONE, 29-Dec-04

Research Digest January 2005
A round-up of all the latest facts and figures, compiled with assistance from IT Skills Research. ©IT Training, January 2005

Is the UK Facing another IT Skills Shortage
The problem of IT skills shortages appears to be a continuing theme year after year, and it doesn’t look like 2005 is going to be very different as the demand for IT skills both among employees and IT professionals increases. Tracy Lowles from Thomson NETg looks at the current state of the IT market and the need for fast, effective training for IT technical staff and end-users. ©TrainingZONE, 21-Mar-04

Selling and Marketing Education

These article are both from MicroSoft, no doubts with (their) certification in mind!

How to Choose an IT Training Supplier
Alex Keay, Group Manager for Training & Certification at Microsoft UK, offers his tips on finding the right IT training supplier for your organisation, ©TrainingZONE, 16-Feb-05

The Business Case for IT Training
Ram Dhaliwal, manager for training and certification, Microsoft (UK)
explores the business case for IT training, ©TrainingZONE, 07-Mar-05

Learning Media

This is an interesting set of articles. Three suggest that e-learning in general and LMS's in particular simply haven't lived up to expectations. However, "rapid" development is set to rescue e-learning! Then, there's a UK survey that confirms that almost all of us think that the internet is an important learning tool. Finally, we are reminded that instructors are the most important, no matter what the medium.

Study Claims E-Learning Boom Went Bust
The e-learning boom went bust and there are three major reasons why, according to controversial research from the University of Pennsylvania and Thomson Corporation (76 pages). ©The Learning Alliance at the University of Pennsylvania, June 2004

Learning Management Systems: Are We There Yet?
The LMS has reached maturity but is racing to keep up with changing requirements on campus and to meet the need for integration with other enterprise systems and a more collaborative working environment. ©Syllabus, 01 July 2004

Rapid e-Learning will account for 50% of e-Learning development by 2006
Bersin & Associates have announced the availability of its newest report, 'Rapid e-Learning: Market, Tools, Techniques, and Best Practices for Building e-Learning Programs in Weeks'. Targeted at training executives, training professionals, and tool providers, the 71-page report looks at this rapidly emerging category, which now accounts for more than one-third of all training-related projects in companies surveyed. ©Training Reference Newsletter, 24-Aug-2004

Classrooms or e-Learning, Instructors remain central
What happens to instructors and classrooms when an e-learning-based corporate university is formed? Do instructors follow buggy whips into oblivion? No, but the subtle shift in emphasis from training to learning affects the role of the instructor. Training is something the company does to you, but learning is something you do for yourself. That fundamental change puts the learner in control. ©Chief Learning Officer, November 2004

83% class the Internet as an important learning tool, says survey
A new MORI survey on trends in web use in the UK has found that over 80% of respondents see a role for the Internet in learning new things. ©Training Reference Newsletter, 10-Feb-2005

Study looks at customer satisfaction with learning management systems
Bersin & Associates have released its latest research report: 'LMS Customer Satisfaction 2005: An Industry Analysis of the Customer Experience'. The 90-plus page study analyses input from 660 system administrators, training managers, and executives on 24 satisfaction criteria across 15 different LMS offerings. ©Training Reference Newsletter, 02-Mar-2005

Education Projects

This white paper from a supplier tells us just enough to wet the appetite.


Reducing “Time to Proficiency” in Global ERP Deployments

The purpose of large-scale enterprise applications is to streamline business processes and enhance workforce productivity. In alignment with that goal, the first measure of success for an accompanying training programme must be its ability to deliver increased productivity. This paper discusses a five-phased approach to effective user training in global ERP deployments. ©Lionbridge Technologies, Feb 2005.


Measuring Education Value

This is an interesting collection. All the articles except one suggest ways and processes to make value measurement work. The other one suggests that few organisations are actually proving business impact.

Enterprise Education – Making Evaluation Work
This 02 Feb 2005 webcast re views the 12 basic problems with evaluation, describes the three steps in building a successful evaluation practice and suggests how to overcome resistance to evaluation. ©Chief Learning Officer/ROI Institute 2005

Few Learning Organizations Prove Business Impact
While the biggest challenge for chief learning officers is to prove the business impact of their learning organizations to senior management, only a small number of learning organizations are delivering measurable value in terms of productivity gains, revenue growth, net income growth and overall industry recognition, according to a recent report released by Accenture Learning.
©Learning Circuits February 2005

20 Frequently Asked Questions about ROI
In the past five years, The ROI Institute has kept track of the many questions that are asked about ROI in conferences, workshops and consulting assignments. The article covers the 20 most frequently asked questions about ROI.
©Media Tec Publishing, February 2005

Training Analytics: What Works
This report will give you a detailed outline of training measurement processes and introduce you to training analytics. It includes an overview of Saba and SumTotal's products. ©Bersin & Associates, March 2005

Training Analytics: Market Research
This report summarizes the state of the market, based on a large study we did in 2003 and 2004. It will help you understand why this area is so new and how current approaches are not very effective. ©Bersin & Associates, March 2005

Managing Costs/Outsourcing

This interesting article asks the questions from the customer's viewpoint - suppliers beware!


10 ways to make sure that managed training services deliver
Outsourcing part or all of your training function can save money, but you need to choose partners carefully. IT Training, January 2005, ©Haymarket Professional Publications Ltd 2005


Skills Gap

These articles look at skills gaps and assessments, looking at why we do it, but getting into certification and accreditation (this latter from a customer's viewpoint).


Assessments through the learning process

This paper explores how instructors and organisations can use assessments to improve the learning process. It is designed to help readers distinguish between different types and styles of assessments, understand various assessment tools, and learn how to develop effective assessments, analyse their results and appreciate the benefits of computerised assessments.

©Questionmark Corporation 2004


Certification - build a programme to suit your skills needs

After years of putting IT certifications under the microscope, Alan Bellinger faced the challenge of creating one. And it certainly taught him a few lessons. So here’s how to get it right first time.

IT Training, January 2005 ©Haymarket Professional Publications Ltd 2005 


The value of accreditation

With the ever looming threat of outsourcing, Larry Murphy, technical training specialist for Centrica, explains how accreditation can benchmark quality and consistency, and in turn demonstrate a training department's value to the wider organisation. ©TrainingZONE, 29-Mar-05



And, Finally.....

  A message from Aesop (share a load or you'll end up carrying it all) - The ass and the mule.

A man loaded his ass and his mule for a journey, but after travelling for a while the ass began to weaken, so he asked the stronger mule to carry some of his load. The mule refused, and in due course the ass collapsed and died. The mule was then forced to carry the ass's load, and also the skin of the poor ass. The mule could only just manage the painful load, and realised his failure to help a little at first had caused a much greater suffering to himself.


Feedback, please!


 I would really like to get input from you, the readers. I am also trying to create a library of useful articles on the website, all of which will appear first in a newsletter. If you have any article to contribute, please do it.


I look forward to seeing you at the Spring Conference at IBM Warwick and the workshop at Sybase Maidenhead.


Mike Dowsey

Business Development Manager