CEdMA-Europe Members' Newsletter - April 2005

Welcome to the fourth CEdMA-Europe Members' Monthly Newsletter, which will be sent out at the end of April to CEdMA Europe members, to European colleagues of CEdMA USA members, and to CEdMA USA members. As usual, you will learn about updates to our forthcoming programme of events, but there is also a collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences. In this edition, we have a couple of articles on learning measurement from Jeffrey Berk, who presented at the Spring CEdMA conference in San Jose in April and will also present at the CEdMA Europe conference in Warwick in May. However, the main thrust this month is in education outsourcing, where you will find eight recently (April 2005) published articles. Finally, I recommend the article from Jan Singleton (whom some of you met at the March workshop in SAP Bedfont) who describes the importance of developing trainer skills to reach accreditation (our new topic for 21 June).

I hope that you are enjoying accessing our website, If you are a CEdMA Europe member and want to access the "members-only" section, but don't have the password, please send me an email.


The May 2005 Conference

"Learning in the 21st Century"




As at 25 April, there are 24 members/guests enrolled plus speakers and CEdMA Europe support staff.

The agenda for this conference looks very exciting (here's a printed copy if you prefer). After our usual "Pulse of the Industry" which allows us all to get up to date with what's going on in the training business, Sue Vine will set the scene with IBM's view of a 21st century vision of learning. Then, after lunch, we have an "education" session from a consultant to help us address what is a common challenge, that of influencing other parts of our organisation and raising the profile of education and training within it.

The next day we start with a session on how one of our members is employing a marketing consultancy to increase their education sales, with the aim of payment based on results! Then, another member will co-present with a consultant on advances they are making in helping customers measure the ROI on training programmes. Finally, there's a short session on feedback from you about our current programmes, then an even shorter session on our (formal) AGM.

The location is IBM Warwick, and to help those of you who wish to vote in the UK general election, we shall start at 1000, with coffee from 0930. The evening entertainment is a "Wicked Tour of Warwick", which will end up at a suitable hostelry. Please contact Penny to register for this exciting conference.




21 June 2005 Workshop

"The well-rounded educator - myth or reality?"




This second CEdMA Europe half-day Workshop will take place on 21 June 2005 1330-1700 UK time at Sybase Maidenhead. By popular demand from you, the members, the theme is now Instructor Development and Accreditation. Speakers are Vic Wiseman, Director of Accreditation Services at the Institute of IT Training and Sarah Walker, Head of Training Services at Northgate IS.

Vic will address such topics as accreditation v certification, educator or trainer, maintaining ‘peak of performance’, competency frameworks, what is available, a simple way forward, and what’s in it for me?

Sarah will describe what she has implemented by covering mmyth or reality, drivers for accreditation and the Institute of IT Training, business and customer benefits – TAP and accreditation, case studies and feedback.

To see full details, click here.

We'd like to hear from all members and prospective members who wish to attend this free workshop. Please let me know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions on Fri 10 June 2005.



Recent Articles from the Education and Training Press


This section has 18 articles this month, which will probably the 'norm' going forward.


Training Manager Development

This section contains articles about skills and information needed by training managers. It complements the introduction of such topics in the conference programme. The first article from Jan Singleton (who attended the March workshop at SAP Bedfont) describes work with the Trainer Assessment Programme (TAP) then there's another which explains how to develop a corporate learning strategy.


It's TAP for CAPS

The Training Development Manager for one of the UK's most experienced suppliers of integrated local government solutions explains how she has improved the effectiveness and consistency of their customer training through participation in the Trainer Assessment Programme. © 2001 - ©2005 The Training Foundation


The Training Foundation wins Queens Award for Enterprise

The Training Foundation has won a Queen's Award for Enterprise in the Innovation category for the creation and continuous development of its Certified Trainer Assessment Programme (TAP). ©2005 The Training Foundation


Seven guidelines for effective corporate e-learning

A good set of guidelines which should help form a framework of a corporate e-learning strategy, or a corporate learning strategy in general. ©SoulSoup, 07 March 2005


Current Trends

Here you find articles which address the state of our industry. This one looks at a survey of training managers on leadership development.

Leadership deficit in UK organisations poses learning challenge        Two-thirds of UK organisations are suffering from a shortage of highly effective leaders, according to a survey of 664 training managers working in UK organisations. In response to this leadership deficit, 85% of UK organisations are now investing in some form of leadership development activity. © 2001 - 2005 The Training Foundation

Selling and Marketing Education

No articles this month.


Learning Media

This month we have two white papers from Cirencester-based e2train Limited on the business benefits of and implementing an LMS, followed by best practice guidelines from Becta on learning objects.

Understanding the Business Benefits on introducing an LMS                      This November 2004 white paper by Cirencester-based e2train considers how an LMS provides real business benefits across a training organisation, even one only using instructor-led courses. It looks at the generally accepted role of an LMS and the core reasons for buying one. Inevitably, that means understanding the ROI that occurs from e-learning projects and the management of their results using an LMS. It also considers how business objects may be linked directly to training programs using the functionality of an LMS, providing senior executives with reports and recording the contribution made by these programs to the objectives. ©e2train Ltd 2004

Implementing an LMS                                                                            This March 2005 white paper by Cirencester-based e2train describes a 12-point plan to help make an LMS implementation painless. ©e2train Ltd 2005

Packaging and Publishing Learning Objects – Best Practice Guidelines     These guidelines are aimed at developers who are already involved in the provision of digital of learning content, as well as those who would like to get involved. They are not exhaustive by any means, but they do provide a practical guide to help ensure that your content is accessible and interoperable across learning platforms used in education. It is our intention to ensure that these guidelines remain relevant and valuable to content developers by evolving them and updating them in synergy with developments in technology and practice. ©Becta, January 2005

Education Projects

No articles this month.


Measuring Education Value

These articles are both from Jeffrey Berk who is scheduled to speak at the CEdMA Europe conference on 05-06 May.


Best Practices in Learning Measurement

A top question often asked of organizations creating and revising processes for learning measurement is, “What are the best practices?” This question is asked more and more because training departments are being asked to prove their value more and more. In tough economic times, all aspects of the organization are being asked to justify their existence, not just training. However, the more prepared training organizations can be to respond to such inquiries, the better likelihood they have of maintaining a value-added role within the company. This October 2003 article by Jeffrey Berk attempts to discuss some of the more significant characteristics and best practices that have helped organizations create an effective learning measurement process. ©MediaTec Publishing Inc 2003

Identifying Tangible Business Results                                                     The need to link the strategy, impact and return on investment of learning to tangible business results is a key priority for learning executives. CLOs hear this continually from C-level executives who fund their initiative, so there’s no surprise that it has percolated to the top of the priority case. ©MediaTec Publishing Inc 2005

Managing Costs/Outsourcing

These articles come from a special feature called "Achieving Business Results With Learning Outsourcing" published by Clomedia in April 2005. After an overview of outsourcing in general and training outsourcing in particular, there's an overview "Learning Business Process Outsourcing and the Journey to High Performance". Following that, there are two features "Breaking Through to High Performance: Unleashing the Power of Learning BPO" and "The Personal Side of Outsourcing". Then, there are case studies from AG Edwards, Sun and Avaya. Finally, there's a feature "Learning BPO: Overcoming the Misconceptions".


Business Process Outsourcing - Pros and Cons

Everywhere you go, people are talking about outsourcing. A recent statistic projected that the market for training outsourcing alone will grow to $20 billion over the next few years. What is the real story? Last summer, Bersin & Associates performed an extensive study, “The Economics of Outsourcing Training Technology and Operations,” and found several important trends. Outsourcing is having a major impact on e-learning and the technology side of training. Several new business models bring tremendous resource and cost savings for learning organizations. However, the study also found that the market for business process outsourcing (BPO), the traditional type of outsourcing, is still immature. What does outsourcing mean to learning and development? Is outsourcing something your organization should consider? There are pros and cons to consider before determining if this business option makes sense for your organization. ©MediaTec Publishing Inc 2005, Clomedia Special Report, April 2005 


Learning Business Process Outsourcing and the Journey to High Performance

What’s on the minds of learning executives today? An exclusive Accenture Learning research study has found that a single, common goal dominates the learning field today: leveraging the learning function to make a business impact and achieve high performance. ©MediaTec Publishing Inc 2005, Clomedia Special Report, April 2005 

Breaking Through to High Performance - Unleasing the Power of Learning BPO  Organizations increasingly seek trusted collaborators to help them achieve high performance through their learning function. The greatest opportunities, especially for businesses, will come from total enterprise learning outsourcing strategies that have the potential to transform a company—supporting growth, innovation and competitive differentiation. ©MediaTec Publishing Inc 2005, Clomedia Special Report, April 2005 

The Personal Side of Outsourcing

When companies transfer all or part of their learning functions to an outsourcing provider, change ripples through both organizations, especially the people whose jobs are redefined. The questions are: “What will my new role be? And what will happen to the people on my team?” ©MediaTec Publishing Inc 2005, Clomedia Special Report, April 2005 


AG Edwards - Learning and IT Transformation

When A.G. Edwards & Sons Inc. began a period of IT transformation—developing the new technological capabilities required for the company to grow and prosper in the coming years—the company realized that reskilling its IT workforce would be a key ingredient to overall success. Because of the scope of the work and the strategic importance of the overall initiative, executives decided that augmenting their existing training staff would help them reach their goals faster, and the company signed an agreement with Accenture Learning to provide learning services. ©MediaTec Publishing Inc 2005, Clomedia Special Report, April 2005 


Sun Microsystems - Improving Customer Satisfaction through Learning Outsourcing

In the beginning, Sun Microsystems Inc. (Sun) did it all when it came to customer education. Its learning professionals designed and developed training and delivered it in Sun’s classrooms. Of Sun’s roughly 35,000 employees, some 1,400 were dedicated to the educational space. Eventually, top management wanted to know something: Why wasn’t Sun, a partner-driven company, using a learning outsourcing model—an approach that was beginning to take hold throughout the corporate learning industry? ©MediaTec Publishing Inc 2005, Clomedia Special Report, April 2005 


Avaya - Outsourcing for Business Results

When Avaya—a global leader in business communications software, systems and services—prepared to embark on an aggressive schedule of new product launches, a key success factor was making training programs immediately available to help customers promptly realize efficiency, performance and business benefits. It became clear, however, that Avaya’s geographically fragmented learning organization was not positioned to meet the accelerated training needs that would enable rapid market uptake. To cope with the increased learning demands, Avaya outsourced its entire learning function to Accenture Learning in November 2001. ©MediaTec Publishing Inc 2005, Clomedia Special Report, April 2005 


Learning BPO - Overcoming the Misconceptions

Learning business process outsourcing (BPO) services are now officially the most robust segment of the corporate training field. It’s easy to understand why. Learning BPO (also known as training outsourcing) has become the logical solution for companies seeking to move from fixed to variable costs, and to shed learning functions that are not core to their business. ©MediaTec Publishing Inc 2005, Clomedia Special Report, April 2005


Instructor Resourcing

This article looks at the new role of the instructor for online education.

Preparing Instructors for Quality Online Instruction                              With a growing number of courses offered online and degrees offered through the Internet, there is a considerable interest in online education, particularly as it relates to the quality of online instruction. The major concerns are centering on the following questions: What will be the new role for instructors in online education? How will students' learning outcomes be assured and improved in online learning environment? How will effective communication and interaction be established with students in the absence of face-to-face instruction? How will instructors motivate students to learn in the online learning environment? This paper will examine new challenges and barriers for online instructors, highlight major themes prevalent in the literature related to “quality control or assurance” in online education, and provide practical strategies for instructors to design and deliver effective online instruction. Recommendations will be made on how to prepare instructors for quality online instruction. ©Online Journal of Distance Learning Administration, 2005

Education Administration

No articles this month.


Skills Gap

No articles this month.



And, Finally.....

  A message from Aesop (look after what is of value)  - The soldier and the horse.

A soldier tended his horse well during the wars and the horse served him well. At the end of the wars the soldier treated the horse badly, with little food, no shelter and heavy drudging work. War broke out again and the soldier went to use the horse as before, but the wretched beast collapsed, saying that the poor treatment had turned him into an ass, and he would not be restored to a trusty steed in just a moment.


Feedback, please!


Once again, I would really like to get input from you, the readers. I am also trying to create a library of useful articles on the website, all of which will appear first in a newsletter. If you have any article to contribute, please send it.


I look forward to seeing you at the Spring Conference at IBM Warwick and the workshop at Sybase Maidenhead.


Mike Dowsey

Business Development Manager