CEdMA-Europe Members' Newsletter - May 2006


Welcome to the fifth CEdMA-Europe Members' Monthly Newsletter of 2006, which will be sent out at the end of May to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events (see below), and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains not only articles with the whole month's news but also individually dated press releases.

In Reviews and Current Trends, we have surveys on the level of IT skills, the future of blended learning, who receives how much training and the missing link between training and application. There's also the Market Monitor for 1Q06 and a discussion from Forrester Research on the future of Learning and Development.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so among other things there are articles on learning strategy, the link between learning and performance, hiring staff, using external consultants for curriculum development, becoming a training manager or staying a trainer, and violence in the workplace.

Selling and Marketing Education has more this time, with articles on working with the Marketing Department, Advertising, PR and strategies for growing the training business.

As usual, the Learning Media articles are many and varied, and include economics, informal learning, distance learning, open source (free) materials, games and simulations, on-demand tools, collaboration tools and web conferencing. But don't miss the research by Kineo and Intel on building 21st century universities with e-Learning.

Case Studies and Projects has descriptions of two organisations' projects.

Measuring Education Value has details about the work done by DaimlerChrysler as well as discussions about benchmarking, evaluating online programs and ROI basics.

In Processes/Managing Costs/Outsourcing, there's a discussion on the integration of learning and performance management processes and an article about new models and processes for quickly changing environments.

There are several articles in Instructor Topics, covering a trainer's life, keeping students' attention, deadline pressures, time management and trainer training.

In Skills Gap/Technical Certification there are descriptions about the programs at Sun and Microsoft, the value of online testing and the 10 most common mistakes in certification.



2006 Free Half-Day Workshops




Workshop on 13 June - Introduction to LMSs and LCMSs

The summer CEdMA Europe half-day Workshop will take place on 13 June 2006 1330-1700 UK time at Sybase Maidenhead.

The speaker will be Fiona Leteney of Feenix, who will cover:

  • General overview with brief demo
  • Where does an LCMS finish and an LMS begin?
  • Features and benefits that are available/desirable in an LMS
  • What is available on the market?
  • The influence and importance of the:
    • Standards for interoperability (AICC/SCORM)
    • Relationship between HR and IT departments
  • Case Studies from various sectors.

For more details, look here.

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Workshop on 26 September - Internal Selling Experiences

The autumn CEdMA Europe half-day Workshop will take place on 26 September 2006 1330-1700 UK time at Cognos Bracknell.

The speakers will be three CEdMA Europe members who will describe their own experiences in mobilising other parts of their organisation to include, promote and sell education in their line of business or product set.

Further details will be posted by the end of June, but please reserve this date now.

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Feedback on CEdMA Europe Spring Conference, 11-12 May

The Europe Spring Conference took place on 11-12 May at the Mill and Old Swan Conference Centre in Minster Lovell near Oxford. 27 people from 18 member companies (14 Europe and 4 USA) attended and voted the conference the best ever.

On a scale of 10 (high) to 1 (low), overall satisfaction with the conference was 9.5, with the conference materials 8.5 and the conference facilities 8.9.

For individual sessions, Pricing Strategy and Tactics along with Pulse rated 4.7 (out of 5) with the session on Consultative Selling Skills at 4.6. Best facilitators were Jim Wigg and Tony Robinson who ran this personal development session.

17 people mentioned that we should keep the personal development session (this was the fourth at conferences) while the theme coming through for November from feedback was education marketing with either an outside market analyst or marketing specialist as guest speaker.   

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Conference on 16-17 Nov - How to improve education marketing

While the date is set and the theme is very nearly set, location and agenda are yet to be agreed, BUT please make the date in your diary NOW.

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Recent Articles from the Education and Training Press




Research Digest from IT Skills Research (Apr 06)


E-Learning Market Briefing from Kineo for Apr 06 and May 06

Steve Rayson of Kineo gives his latest insights in the market update of the e-learning market in the UK. ©2006 Kineo

UK Training Contract Wins - April to May 2006 from TrainingZONE

Industry News from IT Skills Research (May 06)

IT Training Press Releases (May 06)


Survey - Skills Trump Certifications in New Pay Research (Apr 25)


Vantage Sees 58 Percent Growth over Last Year (Apr 27)


Saba Reaffirms Support for Industry Standards (Apr 27)


Silent Alarm Test Pacing Wristwatch Helps Students Improve Scores (Apr 28)


ExcellerateHRO Picks SumTotal For Learning Software (May 01)


Hatsize Announces Nonstop Help Desk Customer Support (May 01)


Interdent Renews On-Demand LearnCenter Contract with (May 02)


SumTotal Systems Reports First-Quarter Results (May 02)


SkillSoft Connects Corporate Strategy to Performance Needs (May 03)


SumTotal Unveils Enterprise Suite 7.2 (May 04)


Zeroed-In Releases CLO Dashboard v2.0 (May 04) Forms Alliance With ITG Competency Group (May 04)


DHS Selects Plateau Systems (May 08)


GeoLearning Awarded Cabelas Hosted LMS Contract Through 2010 (May 08)


HunterStone Announces Strategic Agreement with IntraLearn (May 08)


Eedo Knowledgeware Extends ForceTen (May 09)


SumTotal Systems Partners with Google (May 15) Announces a Distribution Agreement with the Matchett Group (May 15)


Performtech Wins Major Contract to Manage Training Development
(May 17)


Survey - EquaTerra Study on ERP and BPO Patterns in US and Europe (May 17)


Survey - Computers Are Tech Device of Choice (May 17)


SumTotal Systems and Satyam Learning Center Join Together (May 19)


ACS Signs Agreement to Acquire Intellinex (May 19)


Study - EquaTerra Releases Outsourcing Results (May 24)


GeoLearning and Xyleme Partner Up (May 24)


First Interstate Bank Selects LearnCenter for Distributing Distance Learning (May 24)


Thomson Prometric and The Open Group Form Contract (24 May)


Informatica Launches Virtual Academy for Interactive Online Training (May 24)


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Reviews and Current Trends

What Does the Future of Learning and Development Hold? (May 06)
Senior learning and development executives, much like their counterparts in technology and other people-centric industries, are always talking or at least thinking about the next big thing. That doesn’t necessarily mean the latest gadgets or innovative new systems that frequently promise to cure all learning needs and performance ills at the push of a button. The next big thing in learning could be an idea or a theory, a concept that if properly planned and executed, will offer learning leaders strategic direction and guidance in addition to bottom-line results. In a recent discussion about the future of learning and development, Claire Schooley, senior industry analyst at Forrester Research, speculated on a few hot buttons that might bear consideration.
Chief Learning Officer,
©2006 Media Tec Publishing


ICT Inquiry issue 5 - Q4 2005 (May 06)

New research from the latest e-skills UK quarterly ICT Inquiry, shows that nearly seven out of ten (67%) employers consider the level of IT user skills held by their staff to have a 'large' or 'defining' impact on their companies' productivity. ©2000-2006 e-skills UK Sector Skills Council Ltd

Survey research on the future of blended learning (May 06)

A Survey of the Present and Future State of Blended Learning in Corporate and Other Training Settings – UK Respondents. ©2006 Curtis Bonk


In UK, Managers Receive Majority of Training (May 06)

61% of respondents felt management-level employees received greatest access to training. T+D Magazine, ©2006 ASTD


Market Monitor 2006 Q1 (from IT Skills Research) - May 06

© IT Skills Research Programme 1998-2006, last modified 16 May 2006


Employee Surveys Find Missing Links between Training and Application (May 06)

Often, circumstances in the work environment keep employees from effectively applying new skills, and a yearly employee survey can identify those obstacles. ASTD Links, ©2006 ASTD

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Training Manager/Director Development

Learning Strategy Master Plan (Feb 06)

The elusive search for the holy grail of learning and development has always been the creation of a learning organisation. So how do organisations get there? Kineo consultants have seen all the successful learning strategies in practice. Following the ASTD framework, here are three briefings on Alignment, Effectiveness and Efficiency. Sustainability will follow in due course.

©2006 Kineo


The Link Between Learning and Performance (May 06)
The future of learning might focus significantly on the integration of work and learning. This naturally draws senior-level learning executives’ attention to issues of performance and how to increase its levels among strategically targeted areas of the workforce. But is learning always the direct link to performance? According to Harold D. Stolovitch, emeritus professor at Université de Montréal and principal of HSA Learning and Performance Solutions LLC, the answer is no.
Chief Learning Officer, ©2006 Media Tec Publishing


Creating Passionate Learners (May 06)

As co-creator of the award-winning Head First series of programming how-to books, Kathy Sierra has spent years examining what inspires "passionate users" - research, she says, that has produced some "surprising, counterintuitive, and immediately usable results" for training professionals. Training Directors’ Forum E-Net, 18 May, ©2006 VNU Business Media


Remote Working: Does It Make Business Sense? (May 06)

With 3.1 million UK employees now working from home, flexible working practices are increasingly commanding attention in employee benefits strategies. Work Wise UK is urging staff to work from home on Friday May 5, but does this make business sense? Sarah Fletcher investigates.
TrainingZONE, ©2006


Before You Edit That Short List, Avoid These Top-4 Thinking Traps

(May 06)
OK, by this point, you should have a short list created from your initial group of résumés. But certain beliefs shared by many recruiters will prevent them from passing along excellent resumes to the hiring manager, so let’s nip these in the bud here and now. Training Prism, ©2006 Media Tec Publishing


External Consultants for Curriculum Development and Design Services (May 06)
Designing individual or continuous instructional plans and training materials can be an overwhelming task for organizations. That’s why many companies seek external consultants for curriculum development and design services. In fact, most organizations use a combination of internal resources and external partners to develop and deliver quality coursework for their employees because this enables them to provide efficient, cost-effective training.

Training Prism, ©2006 Media Tec Publishing


The Way I See It ... Maximise Your Training Budget (May 06)
When finances are strained, the training budget is often quick to get the chop. Amanda Clark, Managing Director of Optimum Training, shows how to ensure the survival of training processes through cost-effective business strategies.

TrainingZONE, ©2006


Tuition Assistance: Corporate Entitlement or Strategic Investment?

(May 06)

CLOs are increasingly responsible for the management of both enterprise learning as well as tuition assistance programs, but are they prepared to manage both strategically? Chief Learning Officer, ©2006 Media Tec Publishing


In The Thick of It - Under siege but ready to fight (May 06)

The learning function may be at risk, says Nigel Paine, but we can take steps to come back stronger. Learning and Development, ©2006 Human Resources


Beware the “everybody's doing it” argument (Apr 06)

“I don't know about you, but nothing gets my back up more than someone trying to persuade me to do something because everyone else is doing it. The ASTD managed to achieve this unwittingly in one day, with two articles that they published through their 'e-learning community'.” (Clive Shepherd)

©2001 - 2006 The Training Foundation


To Be or Not to Be a Training Manager (May 06)
We have all heard the saying, “Beware what you wish for because you might get it.” That might be something you want to keep in mind as you consider your decision to stay a trainer or become a training manager. There is no right or wrong choice when you look at the possibility of the change. I just think that this option, like all major changes, must be looked at carefully so that you will find continued happiness in the training field.

Training Prism, ©2006 Media Tec Publishing


Addressing Workplace Violence - Before, During, and After (May 06)

From disgruntled employee shootings, to robbery, to acts of sabotage or harassment, workplace violence is now gaining world-wide attention. Assaults and violent acts, even if non-fatal, result in time away from work for the target of the violent behavior, as well as for co-workers. ASTD Links, ©2006 ASTD


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Selling and Marketing Education


Working With the Marketing Department (May 06)
A company’s training and marketing departments can form a truly collaborative team from a learning and development perspective. The former can create effective and interesting training, and the latter can help inform the target audience of what’s ahead on their training calendars and help them understand why the proposed training is so important to attend. A joint effort between training and marketing can brand and market training, and ensure that training is targeted to the right audience using training objectives as guidelines before any initiatives actually get underway.
Training Prism,
©2006 Media Tec Publishing


Building Enthusiasm for Learning with Advertising (May 06)
Training was once understood by most employees as a necessary—if not somewhat idle—affair that they thankfully had to endure only once in a while. For employees, employers and trainers alike, enthusiasm had little to do with any part of this process, except perhaps when the workers completed a class and got to return to their jobs. However, eagerness of students for learning is now understood to be a prerequisite of engagement and retention, which translates into improved performance. To get learners involved in their programs from the outset, corporate training professionals need more than didactic skills. These days, they have to be masters of marketing to get employees’ enthusiasm up for educational events.
Training Prism, ©2006 Media Tec Publishing


PR for the Training Industry (May 06)

Public relations is one of the most misunderstood of all marketing tactics. If done wrong, you can waste lots of time and money. If done right, you could take your training company to a whole new level. We talked to Linda Galloway of Apollo Associates, who is a specialist in PR for the training industry.

©2006 Apollo Associates


Top 10 Strategies for Growing Your Training Business (May 06)
There’s no industry quite like the training industry. The marketing strategies that work in other industries sometimes have little or no effect on training buyers. On the flip side, some strategies have proven to work exceptionally well in the training industry, and not in others. ©2006


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Learning Media


The Economics of Learning 101 (May 06)

There's more to training costs than computer programs and instructors.

Elearning!, ©2006 B2BMediaco


Business Drivers for Real-Time Learning (May 06)
From the front line to the boardroom, there is a growing awareness among managers that significant productivity gains remain to be made in the area of human capital. Specifically, there is an increased focus by businesses to improve the quality of their workforce as well as provide them with the training, access to information and decision support that allows them to execute higher-value tasks with greater precision, quality and speed. Although traditional approaches to learning have made some impact on productivity and quality, the impact has arguably reached a plateau.

Chief Learning Officer, ©2006 Media Tec Publishing


Informally Speaking: Is There Support for Informal Learning? (May 06)
In today's ever-changing economy, companies rely on their people to subscribe to a code of life-long learning and be self-directed, self-motivated learners who can adapt quickly in a dynamic workplace. To support them in this initiative, smart companies invest in formal training offerings. Still smarter companies take a more holistic approach by supporting both the formal and informal learning that occurs at work.
Chief Learning Officer, ©2006 Media Tec Publishing


Five things to tell others about e-Learning (May 06)

An organization that is not taking advantage of e-learning is slipping away from the leaders and can't stay competitive.

Chief Learning Officer, ©2006 Media Tec Publishing


Why does Distance Learning often feel so Distancing? (May 06)

Our early efforts at bringing courseware into the e-learning domain taught us that content designed for one environment may not play out equally as well in another. The same is true in distance learning.

Chief Learning Officer, ©2006 Media Tec Publishing


Open Source Courseware for Learning and Collaboration (May 06)
A growing number of organizations are turning to free, open-source software for everything from computer networks to Web browsers to office-productivity tools. The benefits of open-source software include cost effectiveness, security, flexibility and adaptability as well as ongoing support and development. Learning organizations worldwide also are implementing open-source courseware to manage learning and collaboration activities. Let’s look at some of the top providers of open-source courseware.
Training Prism, ©2006 Media Tec Publishing


Learning Games and Simulations: Make Adult Learning Fun (May 06)
For most of you, learning was chiefly considered fun during your stint in grade school when learning games were commonplace. However, once you hit junior high and then high school, learning seemed to be required and was not necessarily fun anymore. Games were no longer commonplace, long lectures, extensive reading assignments and homework became the routine.

Training Prism, ©2006 Media Tec Publishing


9 Paradoxes of Educational Simulations (May 06)
There are nine interrelated simulation paradoxes that most people find surprising. T+D Magazine, ©2006 ASTD


Learning Can Be Fun (May 06)

Why should workplace learning and performance professionals care about simulation technology? T+D Magazine, ©2006 ASTD

Simulations Create Real-World Experiences (May 06)
SAP's partnership with Enspire creates an out-of-this-world product.
T+D Magazine, ©2006 ASTD

Tools for On-Demand Information (May 06)
As a society that increasingly embraces—and is embraced by—technology, we’ve come to expect that almost any information, technology or entertainment resource we want will be available on demand. From 24-hour cable news channels to downloading the latest television shows, technology allows people to access resources when they want and need them.

Chief Learning Officer, ©2006 Media Tec Publishing

Innovation through Collaboration (May 06)
We are at a dawn of a new way or working together, thanks in large part to technological advances that make possible a radically superior mode of innovation. Soon, businesses throughout the world will be looking at ways to unleash the power of their Collaborative innovation Networks. Some will be scrambling to figure out how to innovate in the new business environment.
©2006 B2BMediaco

There's No Such Thing as a Learning Object (May 06)
“We learn by doing. We consider. We compare. We measure, discuss, debate, critique, test, and explore. We try, fail, and try again. Learning is an activity. It's a process. Given this undeniable fact, the term "learning object" can only be an oxymoron. An object is a thing. We don't learn from things. We learn from doing things.” eLearn Magazine, ©2001-2006 by the Association for Computing Machinery, Inc.

7 Things You Should Know About Google Jockeying (May 06)

A Google Jockey is a participant in a presentation or class session who surfs the Internet for terms, ideas, or Web sites mentioned by the presenter or related to the topic at hand. A screen displays the jockey’s searches for all participants to see.  ©2006 Educause Learning Initiative


Web Conferencing: Take Training, Meetings and More to the Web (May 06)
Today’s global, competitive marketplace requires advanced communication technologies that not only can extend an organization’s reach worldwide, but also do so in a cost-effective manner. Web conferencing services might be the answer to an organization’s unique communication conundrum because not only can this technology be used to hold large training events, meetings, etc., it also will likely slash travel costs, increase employee productivity and ensure that course content or business-critical information is delivered consistently. Let’s look at some of today’s leading Web conferencing service providers.
Training Prism, ©2006 Media Tec Publishing


Keeping Web Conferencing Secure (May 06)

Ensuring security in Web conferencing is a key element in doing business.

Elearning!, ©2006 B2BMediaco


Building 21st Century Universities with e-Learning: Summary and Charts (May 06)

Kineo and Intel recently collaborated to look to the future on a research project. The modest objective was to identify how 21st century universities will use e-learning to achieve their goals. There are some interesting conclusions.
©2006 Kineo and Intel


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Case Studies and Projects


An integrated approach to performance management - Cathay Pacific (Apr 06)

This case study details changes made to the performance management process, including the identified four stages of performance management, how competencies and key result areas factor into performance assessments, how competencies are analyzed and measured, and the calculation of performance scores. The case study also discusses how performance assessments are tied into employee learning.  ©2006 Bersin and Associates


Initial Security Shares E-Learning Strategy (May 06)

When San Antonio, Texas-based Initial Security launched its Initial Online Academy in February, it learned a few pointers on creating an effective e-learning program for its employees that it doesn’t mind passing along.

Inside Training Newsletter, 3 May 05, ©2006 VNU Business Media


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Measuring Education Value


Benchmarking with Specificity (May 06)

Learning leaders have reported significant pressure from their top management to move towards a much more specific level of benchmarking.

Chief Learning Officer, ©2006 Media Tec Publishing


DaimlerChrysler Quantifies Training Quality (May 06)
DaimlerChrysler Academy is in the fourth year of an initiative to prove its business contribution to dealers.
T+D Magazine, ©2006 ASTD


Effectively Evaluating Online Learning Programs (May 06)

“Effectively evaluating online learning programs starts with two simple ideas: Apply tried-and-true approaches, and take advantage of the opportunity to use new ones. In practice, while there are many effective approaches to evaluating online learning programs, many organizations do not know these approaches or how to apply them.” eLearn Magazine, ©2001-2006 by the Association for Computing Machinery, Inc.


The ROI Basics (May 06)
C-suite executives almost universally value ROI when they look to the CLO to account for not only where learning dollars go and to whom, but also to know that learning investments have a significant impact on the business. Learning dollars must be justified and results clearly illustrated to warrant future investments and to establish the correct direction learning activities should take in order to illicit the greatest impact on the enterprise. Chief Learning Officer, ©2006 Media Tec Publishing

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Processes/Managing Costs/Outsourcing


Learning in Synch with Life: New Models, New Processes (Apr 06)

Learning is a strategic tool which enables corporations to achieve their business goals. Complex environments provide challenges of rapid change and global competition, requiring organizations to align professional development with business realities. Models of learning that have served the industrial era are not capable of addressing the opportunities inherent in quickly changing environments. Google 2006 Training Summit, ©2006 Complexive Systems Inc


Integration of Learning and Performance Management Processes (May 06)
Many companies have successfully integrated learning and performance management, but often their numbers are relatively small and their investments are fairly large. However, integration can be accomplished with a significant payoff.
Workforce Performance Solutions, ©2006 Media Tec Publishing


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Instructor Topics

My First Teach: A Trainer’s Life Behind the Scenes (May 06)
Preparing to teach technical topics can be a long and complex process. Top-notch technical instructors rely on four pillars to be the best in their field--knowledge, experience, personal skills and class preparation.
Certification Magazine, ©2006 Media Tec Publishing

Keeping Students Attention (May 06)
No matter how purposeful or strategically motivated, if a training program can’t keep students’ attention, it’s useless. The employees or users involved obviously won’t retain the knowledge, and they certainly won’t apply information they can’t remember. If learners are not engaged during the learning process, well, just make sure that they are! Training Prism, ©2006 Media Tec Publishing

Tips to Ease Deadline Pressures (May 06)
Deadlines are a way of life for many of today’s knowledge workers and for the training professionals who provide tools to keep those knowledge workers on top of their work game. If you haven’t already developed a system, setting priorities, delegating certain tasks and planning for the unexpected can help ease potential strain when you’re under the gun.
Training Prism, ©2006 Media Tec Publishing

Time Management: For Trainers (May 06)
Training consultant Rich Lucas outlines four ways to effectively organise your tasks to produce efficient, effective results
. TrainingZONE, ©2006

Special Report: Trainer Training (May 06)
Nobody wants trainers who don't know how to use their laptops, let alone those who only trade on past experience. Gary Flood reports on the rising expectations of today's learners.

Learning and Development, ©2006 Human Resources

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Education Administration

No articles this month.


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Skills Gap/Technical Certification


Certification: the 10 most common mistakes (May 06)

Improve the process with comprehensive goals. Elearning!, ©2006 B2BMediaco


Branching Out: Creating Global IT Communities (May 06)
When you're preparing for certification exams, sometimes you need a little helping hand. Luckily, certification vendors and others offer places for IT professionals to meet--online and offline--to share information and knowledge.

Certification Magazine, ©2006 Media Tec Publishing


Sun: Finding the Perfect Blend of Java Certifications (May 06)
A year after its introduction, Sun's Java had far more impact than expected, and the company created Java certifications to help IT professionals get up to speed. Today, Sun's various Java certifications are some of the most valuable programmer and developer credentials out there.

Certification Magazine, ©2006 Media Tec Publishing


Targeted Certifications: Microsoft SQL Server 2005 (May 06)
Microsoft is still evolving its certification program to match the needs of technical professionals and their employers more closely. Learn how the SQL Server 2005 certifications validate your skill sets and knowledge.

Certification Magazine, ©2006 Media Tec Publishing


Credentialing: It Matters to You and the Profession (May 06)

Three workplace learning and performance experts weigh in.

T+D Magazine, ©2006 ASTD


The Value of Online Testing (May 06)

The longer I work in the testing industry, the more excited I get about its possibilities. Progress Newsletter, f©2006 KRYTERION, May 06

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And, Finally.....




The Gandhi Shoe Story (selfless compassion, generosity without strings)

Mohandas [Mahatma] Karamchand Gandhi (1869-1948), the great Indian statesman and spiritual leader is noted for his unusual humanity and selflessness, which this story epitomises. Gandhi was boarding a train one day with a number of companions and followers, when his shoe fell from his foot and disappeared in the gap between the train and platform. Unable to retrieve it, he took off his other shoe and threw it down by the first. Responding to the puzzlement of his fellow travellers, Gandhi explained that a poor person who finds a single shoe is no better off - what's really helpful is finding a pair.

Separately, Gandhi was once asked what he thought of Western Civilisation. Gandhi replied: "I think that it would be a very good idea."

The notion still applies.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager