CEdMA-Europe Members' Newsletter - September 2006


Welcome to the ninth CEdMA-Europe Members' Monthly Newsletter of 2006, which will be sent out at the end of September to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains not only articles with the whole month's news but also individually dated press releases.

In Reviews and Current Trends, we have eight articles in total. There's a very recent survey of Channel Partner Training in the USA and the 2006 Q2 UK Market Monitor. The 60th anniversary of ASTD provides three articles about the evolution of the trainer, evolution of training tools, and the evolution of e-Learning.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so among other things the eight articles cover leaving the working world, motivating remote workers, the increase in manager training, education for the technical workforce, the cultural barriers to training, and developing the training process.

Selling and Marketing Education again has only one article, this time on the top 10 strategies to market training internally.

As usual, the Learning Media articles are many and varied (15 in total), and include three on media use in the classroom, three on mobile learning, two on rapid e-learning, and one on educational games. Perhaps the most interesting is a recent report sponsored by the UK Government on what USA organisations are currently doing with e-Learning. There's also four audio clips on e-Learning from Donald Clark, a UK expert.

Case Studies and Projects has descriptions of projects from six different organisations plus a more generic piece.

Measuring Education Value has four articles, two on recent ROI discussions and another on multi-product learning solutions. The final item gives access to all 16 Knowledge Advisors' current case studies.

There are eight articles in Training Professional Topics, covering multi-tasking, careers (two), keeping the audience's attention, hitting the mark with a new course, starting from scratch with a clean sheet of paper, using forums, and tailoring education for key positions.

There's an article in Education Administration, for once, on selecting the right venue. 

Finally, in Skills Gap/Technical Certification there are four articles on a new kind of training for technical support, the EMC Proven Professional program, how to become an IT Security professional, and the Certified Information Systems Security Professional (CISSP) program.



Free Half-Day Workshops




Workshop on 26 September - Internal Selling Experience

16 people from 10 CEdMA Europe members were joined by 8 from 6 CEdMA USA members (the largest turnout for a workshop) for the "Internal Selling Experiences" workshop at Cognos Bracknell on 26 September, led by Simon Maskrey (SUN), Jasmine Huxtable-Wright (Red Hat) and Neil Gregory (Business Objects). There was lots of discussion along with breakout sessions into small groups. The feedback of 4.9 was excellent.

Of course, the really hard work is yet to come, when attendees are given the opportunity of edit the "best practice" data sheet that the band of three will distill from the brainstorming sessions. This is the first attempt we have made to do this and if successful could point us forward in a very important direction for future workshops and even conferences.

The session materials will be sent to attendees and will be available to CEdMA Europe members in the "Members Only" section of the website.

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Dates for 2007

The Board has agreed the following dates for workshops in 2007. All are Tuesdays and will take place from 1300-1700 at a member location in the Thames Valley: 30 Jan, 27 Mar, 26 Jun and 25 Sep. We have had the following input for topics but these will be discussed and decided at the November Conference (see below):

  • The "grey" market - what can we do about it?

  • How do we provide education revenue forecasts in the current climate?

  • How do we measure the value of training, both to external and internal customers?

  • What education consulting are we or should we be offering?

  • Best practices in post-course evaluation

  • Certification

  • What big ideas did we have that simply did not work?

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Conference on 09-10 Nov - How to improve education marketing

The Autumn Conference will take place at the Verve Venues conference centre at New Place, Shirrell Heath, Hampshire. New Place is conveniently situated near both the M3 and M27, and both airport and rail at Southampton (Parkway) are just 10 miles away.

The theme is "How to Improve Education Marketing" and there will be sessions on Planning to win – Theories and frameworks for thinking about your market, Workshop – Building a Marketing Plan, Sharing – the Good, the Bad and the Ugly, and Marketing Collateral – Gifts from HO or DIY?, as well as the ever-popular Pulse of the Industry. Feedback from May suggested more small-group activity, so we shall focus on getting "birds of a feather" groups started.

You can access the programme and see a printable version.

Members have two prepaid places while non-members (and additional members) can attend for £195 plus VAT. The accommodation cost is £110 plus VAT for the Thursday night, and the same for Wednesday night if you wish to come then, bearing in mind our earlier start on the first day.

I have already had 15 registrations, so please send me a request as soon as possible.

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Recent Articles from the Education and Training Press



Industry News from IT Skills Research (Sep 06)

E-Learning Market Briefing from Kineo (Sep 06)

The e-Learning Marketplace Update from Just Learn (Sep 06)

IT Training Press Releases (Sep 06)


Potted History to AdVal's Woes (Sep 06)


QFT success with dominKnow LCMS (Aug 06)

Stanford Hospital & Clinics Taps SumTotal's Enterprise Software (Aug 30)


Upstream Chooses Product for Call Center Training (Aug 31)


Study - Climbing Corporate Ladder in Stilettos Trickier Than Ever (Sep 6)


Fujifilm Partners with Chalk for E-Learning Solution (Sep 6)


Thomson Prometric Will Provide Access to Testing on Behalf of Department of Defense (Sep 13)


Mercer HR Teams With Planet Productions on Global Learning Initiative (Sep 14)


Oreck Chooses GeoLearning Product to Clean Up, Streamline Enterprise Learning (Sep 14)


Eschelon Telecom Chooses Learn.Com Product to Centralize Training, Bridge Geography Gap (Sep 14)


Survey - One in Three Employees Never Asked for Advice (Sep 15)


With SumTotal, Cooper Tire & Rubber Co. Supercharges Learning and Development (Sep 15)


SumTotal Manages Learning for European Directory Provider (Sep 18)


Pearson Government Solutions Supports Department of Health and Human Services with SumTotal (Sep 18)


Ajilon Professional Staffing Selects GeoLearning to Drive Strategic Blended Learning Initiative (Sep 19)


Oracle's PeopleSoft Enterprise Learning Management 9.0 Wins AICC Certification (Sep 19)


Samsung Selects Chalks Chalkboard LCMS to Facilitate E-Learning Portal (Sep 20)


New White Papers Reveal Dual Impacts of Misinformation, Misleading Learning Analytics (Sep 20)


Eedo Knowledgeware Helps Lufthansa Go Extra Mile (Sep 20)


South Carolina Selects GeoLearnings Hosted LMS Suite for E-Learning Contract (Sep 20)


New Jersey Foster and Adoptive Family Services Chooses Product to Train Foster Parents (Sep 21)


Health Quest Selects GeoLearning LMS in Four-Year Managed Learning Services Contract (Sep 25)


RUAN Transportation Selects GeoLearning to Drive Strategic Management Training (Sep 26)


Amedisys Inc. Implements LearnCenter to Power National Compliance Training, Career Development (Sep 26)


LearnKey Introduces Online Medical Training Programs (Sep 27)


Blanchard Offers Solutions for Providing High-Quality Learning Outside Classroom (Sep 27)


Oil Sands Labor Skills Shortage Eased at Shell Canada's Scotford Upgrader with dominKnow E-learning Software (Sep 28)


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Reviews and Current Trends


Channel Partner Training - Expertus Survey Results (Aug 06)

Survey: Almost 25 percent of enterprises plan to spend more than $500,000 on channel partner training in 2007. Expertus, a provider of strategic training outsourcing services, and, a company that offers guidance and consulting to buyers and sellers of outsourcing services, have announced the results of the first of six surveys designed to provide market data on all aspects of today’s corporate training challenges. ©2006 Expertus


Market Monitor 2006 Q2 (from IT Skills Research) - Sep 06

© IT Skills Research Programme 1998-2006, last modified 01 Sep 2006


Five Reasons Why Training and HR Must Work More Closely Together (Sep 06)

Important talent management and employment issues require support and coordination from both training and HR.

Chief Learning Officer, ©2006 Media Tec Publishing


Reconsider Meetings (Sep 06)

Let me make a passionate case for us to reconsider the culture and design of our meetings. Chief Learning Officer, ©2006 Media Tec Publishing


Social Learning Arrives: Is Your Organization Ready? (Sep 06)

Chief Learning Officer, ©2006 Media Tec Publishing


Evolution of the Trainer (Sep 06)

The pages of T+D have chronicled the dynamic evolution from trainer to business partner. T+D, ©2006 ASTD


Training Tools Evolve into Sophisticated Technical Devices (Sep 06)

With the movement of learning into the strategic arena, there is a rich future for the inventors and suppliers of training tools. T+D, ©2006 ASTD


E-Learning in the Workplace (Sep 06)

What happened over the last decade can best be described as a series of e-learning innovations that have reshaped the learning landscape.

T+D, ©2006 ASTD


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Training Manager/Director Development


It's Hard to Leave (Sep 06)

None of the former CEOs whom I've worked with, however, have any desire to just sleep late, live on the beach, improve their golf scores and play all day.

Workforce Performance Solutions, ©2006 Media Tec Publishing


Motivating remote workers (Aug 06)
Darren Ging recently asked the Any Answers forum for tips on communicating with non-office based workers; in this article Stephen Walker, Director of Motivation Matters shares his methods for managing the communication gap. HR Zone  21-Aug-06 ©2006 TrainingZONE


Training Targets Frontline Managers (Sep 06)

Management training is making a strong comeback in the workplace.

T+D, ©2006 ASTD


Education for a Technical Workforce (Sep 06)
Technical workers generally have to possess extremely sophisticated and specialized skills in order to succeed. So what type of workforce education works best for them? Equally sophisticated and specialized learning programs. Chief Learning Officer,
©2006 Media Tec Publishing


Coping with Cultural Barriers to Training (Aug 06)
Professionals involved with the creation and delivery of training in international enterprises inevitably will run up against the issue of cultural differences. For instance, many in the learning and development profession have discovered a general resistance among European workers to e-learning and computer-based training. How, then, does one overcome that cultural barrier and provide those workers with the training they need?
Training Prism,
©2006 Media Tec Publishing


Developing the Training Process (Sep 06)
One of the common thoughts expressed in the training industry today is that employee education should be a continual, planned process rather than just several string-of-pearls learning events. Fair enough, but what should the process look like? How should training be laid out to maximize the development benefits for both the workforce and the organization?

Training Prism, ©2006 Media Tec Publishing


Understanding the Workforce: Designing Targeted Training, Part 1

(Sep 06)
Successful organizations today understand that creating learning is no longer just about education and training for the many — it is about personalized learning for the individual.
CLOMedia, ©2006 Media Tec Publishing


Super-sizing Corporate Visions (Sep 06)
The market is a severe taskmaster – it determines whether businesses remain central or peripheral, successful or superfluous. Most estimates of market trends are based on the continuity of familiarity, on a mixture of two basics: demographic extrapolation and innovative technology. Generally that factoring process has worked and often has been sufficiently predictive to under-gird strategic visioning and planning, but of late there are signs of major market shifts. Moreover, they increasingly appear to be on a converging course and are thus potentially powerful and disruptive. There are at least five such major drivers. Training Prism, ©2006 Media Tec Publishing


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Selling and Marketing Education


Top 10 Strategies to Market Training to your Workforce (Sep 06)

With the emergence of eLearning and our reduced training budgets, we need well conceived training rollouts and marketing strategies that get our programs fully utilized. In this new age of training, you’ve probably found it necessary to hone your marketing skills. Marketing and training aren’t new to each other. The top training departments in the largest corporations in the world view marketing as an essential ingredient in their training success.
Training Growth Innovations,


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Learning Media

Beyond e-Learning - Practical Insights from the USA (May 06)

The findings of a (UK Government Department) DTI mission to explore what American organisations are currently doing with e-Learning.
©2006 Crown Copyright

Furnish Classrooms to Boost Knowledge Retention (Aug 06)
The underlying principle of feng shui is to live in harmony with your environment so the chi (energy) surrounding you works for you rather than against you. This theory, although somewhat debatable, is applicable in the classroom, as well. From workstations to chairs to the overall design — including size and adaptability — all aspects of a training facility can influence how much or little a trainee learns and retains. In fact, a learning facility’s design might not only affect trainees’ intellectual capacity but their motivation to learn, as well.
Training Prism, ©2006 Media Tec Publishing

Whiteboards Done Right (Sep 06)

Think you know all there is to know about whiteboards? Think again. We take a look at 14 of these new, interactive whiteboards that come fully loaded with oversized screens. Training Magazine, ©2006 VNU Business Media 


Digital Presenters: Projecting Crystal-Clear Presentations (Sep 06)
Digital presenters, also referred to as visual presenters or multimedia presenters, are considered the overhead projectors of the 21st century. By combining the display given by an overhead projector with the detail of a digital video camera, demonstrations such as threading a needle, using a protractor or investigating tiny, opaque objects are professionally and optimally displayed with digital presenters. In particular, digital presenters allow 3-D objects to be projected onto a wall or large screen, as well as be linked to a PC and video and sound equipment to create interactivity, unlike their overhead projector counterparts.

Training Prism, ©2006 Media Tec Publishing

Training Tools (Sep 06)
This paper helps you understand what tools you need to acquire to create or manage an e-learning program.
©2006 Alcorn, Ward and Partners, Inc

LCMS: Converging Content and Technology (Sep 06)
The LMS and the LCMS are two systems separated by more than simply the letter "C." Learn about the benefits of management systems and their integral position within learning departments.

Chief Learning Officer, ©2006 Media Tec Publishing


Mobile Solutions to Support Executive Performance (Sep 06)

IDC projects that the global, mobile workforce will grow 20 percent through 2009, when the number of employees who work from their vehicles, home offices, hotels, airport lounges and customer sites will approach 1 billion. As the mobile population grows, it is also growing more diverse, encompassing an increasing number of knowledge workers and executive staff. Why?
Workforce Performance Solutions, ©2006 Media Tec Publishing


Training Gets Mobile (Sep 06)

Cell phone tucked at the shoulder with an iPod in the pocket waiting to take over as soon as the call is finished. Sound familiar? These kids today - well, it's not just kids anymore. MP3 players and PDAs are the new training tools for companies that embrace, rather than resist, their workers' favorite toys.
Training Magazine, ©2006 VNU Business Media 


To Podcast or To Not Podcast (Sep 06)
Podcasts are audio recordings that are recorded and posted for download to iPods, MP3 players, and many other devices, including personal computers and PDAs. If this were the total story on podcasts, they would be little more than another medium for distributing recordings, much like cassette tapes, CDs, DVDs or even streaming video from the Web. The recording mechanism itself is only half of the story, however. Training Prism, ©2006 Media Tec Publishing


Beyond the Virtual Meeting (Sep 06)
Web conferencing has changed the way learning is delivered.

T+D, ©2006 ASTD


Donald Clark on e-Learning - audio (Sep 06)

If you’re going to talk about e-learning, you have to talk about Donald Clark. Or better still - talk to him. As the ex-CEO of Epic and current director of Ufi, he has spent over 20 years at the forefront of e-learning and technology in the UK. Sometimes champion of new technologies, sometimes iconoclast, always engaging: teachers and trainers of a sensitive nature may want to look away….

State of the e-learning nation

Why blog?

What's wrong with e-learning part 1: Old and grey designs

What's wrong with e-learning part 2: When SMEs attack


7 Angles on Rapid E-learning (Sep 06)

The benefits of rapid e-learning are clear enough: lower cost, more rapid response to learner needs, faster development, and more control for subject matter experts and training departments. What’s not so clear is what you need to do to reap those benefits. In what could become murky territory, Kineo shines a light on rapid e-learning. ©2006


Rapid E-Learning Tool - Rapid eL (Sep 06)

Authoring tools on their own will not make you an e-learning designer. If the fundamentals aren’t in place, a tool won’t fix the problem.  Kineo continues its series of road testing rapid e-learning authoring tools this month with a tour of Brianvisa’s Rapid eL tool. ©2006


Learning at the Moment of Need (Sep 06)

We need to use and develop tools that allow the learning object to be contextually "smart" and the more granular, the better. T+D, ©2006 ASTD


Playtime - Learning IT through Gaming (Oct 06)

Video game technology has long been an educational playground for budding IT pros, so it's a natural progression that educational video games would enter the IT field. Learn how companies are developing video games to teach employers technology skills. CertMag, ©2006 Media Tec Publishing


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Case Studies and Projects


Technically Speaking (Sep 06)
Technology companies often have a high number of engineers on staff, so it's important to make academic programs open to employees.

Training Magazine, ©2006 VNU Business Media 

Cisco: Engineering Success through Learning (Sep 06)
Cisco uses a variety of delivery methods to reach engineers around the globe.
Chief Learning Officer, ©2006 Media Tec Publishing

Microsoft: Learning Outside the Box (Sep 06)
Unlike many organizations its size, Microsoft has no single chief learning officer. Instead, Microsoft's nearly 65,000 employees fall under one of four major learning organizations. The company's one-of-a-kind learning model is, in short, the Microsoft way. Chief Learning Officer, ©2006 Media Tec Publishing

Hilton Hotels - Training IT Team Members to Succeed (Oct 06)
With more than 500 full-time IT employees worldwide, Hilton Hotels IT team members are trained continuously not only to meet the specific needs of colleagues inside the organisation, but also to stay checked into the fast-moving IT industry.
CertMag, ©2006 Media Tec Publishing

University of Leeds: Needs Analysis Foundation of Effective IT Training (Sep 06)

A needs analysis helps to pinpoint exactly what critical competencies are needed and how the learning should be received.

Chief Learning Officer, ©2006 Media Tec Publishing


LMS Implemented at Corrections Institute (Sep 06)

The National Institute of Corrections benefits from a new LMS.

T+D, ©2006 ASTD


Oldham PCT Trusts in Concensus LMS to Manage Training (Sep 06)

Oldham PCT trusts uses CS Group's Consensus LMS to manage all its training and development needs. ©2006 CS Group


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Measuring Education Value


The ROI Basics: A Different Perspective (Sep 06)

It is when we realise that many things can not be measured and are unknown and unknowable that we can more fairly investigate learning investments.
Chief Learning Officer,
©2006 Media Tec Publishing


ROI Controversy Rooted in Expectations (Sep 06)

Learning leaders can’t reach consensus on something almost all of them value intensely: measurement of learning impact on the business. ROI measurements or metrics continually spark conversations and debates in the enterprise education space. Parties on both sides of the fence — those who say learning can be measured, and those who subscribe to “We know intuitively that learning works” — might want to go back to the beginning of the debate and evaluate their learning and development expectations before they initiate programs, are disappointed and potentially conclude that learning program content or delivery was to blame when results are less than stellar.
©2006 Media Tec Publishing


Multi-Product Learning Solutions: Value and Caution (Sep 06)

More and more vendors in the learning space are pushing suites of products rather than singular learning solutions such as the LCMS or LMS. Instead, the new products boast multiple capabilities, and in theory they enable senior learning executives to launch a people-development strategy directly. Some think that’s a good thing, that it shows the marketplace is responsive to the changing needs of CLOs. But industry leaders say you should exercise caution before jumping onboard with one of the new multifaceted learning products. It’s not simply a matter of cost or even one of value — vendor management and learning strategy also are critical concerns.
CLOMedia, ©2006 Media Tec Publishing


Knowledge Advisors' Case Studies (Sep 06)

16 case studies on the use of Metrics that Matter®. ©2006 KnowledgeAdvisors


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Processes/Managing Costs/Outsourcing

The Evolution of Training Outsourcing (Sep 06)
For decades, companies have been employing outsourcing strategies to achieve greater scale, efficiency and expertise in a wide array of business functions. More recently, however, a number of organizations have begun to apply the outsourcing model to their training function.
Chief Learning Officer, ©2006 Media Tec Publishing

Running Training like a Business (Sep 06)
Listen. Listen to that faint, distant rhythm.  What you're hearing is the sound of impatience - executive impatience. Leather soles pacing on hardwood. Fingertips drumming on desks.  Pencils tapping on coffee cups. And, it's getting louder. Corporate executives from Sydney to Syracuse are looking with crossed arms and raised eyebrows at traditional training organizations. They want results.
Training Growth Innovations,

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Training Professional Topics

Driven to Distraction - to Multitask or not (Oct 06)
Take a look around, and you'll see multitasking has become a way of life. IT professionals, more than most, are likely to embrace it. But while it's clear that multitasking has become normal on the job, it's not always clear that performing more than one task simultaneously is advantageous.
CertMag, ©2006 Media Tec Publishing

Round 2 of the IT Talent War (Oct 06)
Nowadays, companies are significantly more judicious with the people they hire.
CertMag, ©2006 Media Tec Publishing

Finding your Career Coordinates (Oct 06)
Despite a shortfall of qualifies tech workers within IT job roles, employers are becoming more demanding and selective in the search for technology workers. Combining education and certification can help you define your career coordinates within the IT industry.
CertMag, ©2006 Media Tec Publishing

Trainer Tricks: How to Hold the Audience’s Attention (Aug 06)
A trainer’s life is spent presenting information, whether in front of a traditional classroom or through a virtual one. Some have a natural talent for grabbing the training audience’s attention and holding it throughout the lesson, which has a marked impact on knowledge retention and application on the job. For those trainers who aren’t naturally hard-wired for success, however, there are a few tricks you can employ to keep trainees’ minds from wandering.
Training Prism, ©2006 Media Tec Publishing

Hitting the Mark (Sep 06)
Have you ever placed a great deal of time, energy and resources into developing an education/training intervention just to find out you missed the mark miserably and were embarrassed to be associated with it? I have, and I bet many of you reading this have, too. For those of you who have faced this “agony of defeat,” as well as those who have been more fortunate, let me share with you a process that will help your interventions hit the mark.
Training Prism, ©2006 Media Tec Publishing

Time for Change -  Get a Clean Sheet of Paper (Sep 06)
It has been 50 years since we were blessed with the rules for taxonomy by Benjamin Bloom. In 1956 Bloom headed a group of educational psychologists who developed a classification of levels of intellectual behavior important in learning. Bloom found more than 95 percent of the test questions that students encounter require them to think at only the lowest possible level: the recall of information. Training Prism, ©2006 Media Tec Publishing

Product Buzz (Oct 06)
One of the most common reasons people visit forums, including CertMag, is to get information about products and services. It's a good place to find out about a new offering on the market - most of the people contributing their thoughts know what they're talking about, and they aren't going to give you the vendor's line about how it's the greatest thing ever with no bugs at all, natch.
CertMag, ©2006 Media Tec Publishing

Workforce Capabilities: Tailoring Education for Key Positions (Sep 06)
When aligning education to key positions, learning must be strategically planned in terms of design, delivery and evaluation. Asking 10 critical questions can help learning professionals find the right fit for educational opportunities.
Chief Learning Officer,
©2006 Media Tec Publishing

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Education Administration


Selecting the Right Venue (Sep 06)
When you need copies of your course materials an hour before the seminar and you suddenly discover there's no copy center on site, or you can't hear yourself think because the Bar Mitzvah next door is in full swing, you may be regretting your training venue choice. Finding a balance between your technical needs and your budget can be daunting, but it's vital for your success.

Training Magazine, ©2006 VNU Business Media 


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Skills Gap/Technical Certification


On the Edge and In Control: A New Kind of Training for Technical Support (Sep 06)
Organizations that are oblivious to the realities of their customers' complex, interconnected IT environments are at risk — as are those that attempt to outsource this complexity. CLOMedia,
©2006 Media Tec Publishing


EMC Proven Professional - Tackling the Ever-Increasing Storage Industry (Oct 06)

As data storage demands increase exponentially, the need for qualified storage professionals also has increased. To address this gap in storage knowledge, EMC has developed the EMC Proven Professional certification.
CertMag, ©2006 Media Tec Publishing


The Road less Travelled - how to become an IT Security Professional (Oct 06)

The network security engineer job role can be a double-edged sword. When you're successful, no one notices, but when you're unsuccessful, you end up at the centre of a sticky situation. Despite the downsides, this job role has become one of the hottest in the industry. CertMag, ©2006 Media Tec Publishing


CISSP Management Concentration - Meeting the Demands of Specialised Environments (Oct 06)
With information security environments  growing in size, complexity and specialisation, (ISC)2 has responded by creating the Certified Information Systems Security Professional (CISSP) certification and its management concentration, the CISSP Information Systems Security Management Professional certification.
CertMag, ©2006 Media Tec Publishing


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And, Finally.....



A message from Aesop (if you try to please everyone, you will achieve nothing) - The miller, his son and the ass.

A miller and his son were taking their ass to sell at market, when they passed a group of girls, who laughed at how foolish the miller was to have an ass and yet be walking. So the miller put his son on the ass.

Further down the road they passed some old people who scolded the miller for allowing his young son to ride, when he should be riding himself. So the miller removed his son and mounted the ass himself.

Further along the road, they passed some travellers who said that if he wanted to sell the ass the two of them should carry him or he'd be exhausted and worthless.

So the miller and his son bound the ass's legs to a pole and carried him. When they approached the town the people laughed at the sight of them, so loud that the noise frightened the ass, who kicked out and fell off a bridge into the river and drowned.

The embarrassed miller and son went home with nothing, save the lesson that you will achieve nothing by trying to please everyone.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager