CEdMA-Europe Members' Newsletter - October 2006


Welcome to the tenth CEdMA-Europe Members' Monthly Newsletter of 2006, which will be sent out at the end of October to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains not only articles with the whole month's news but also individually dated press releases.

In Reviews and Current Trends, we have articles about eight of the ASTD 2006 BEST Winners plus a round up of the rest, the recent legal wrangle over trademarks in e-Learning, a study by Bersin on "Best Practices in Training Measurement", and the second Training Challenges Survey by Expertus and on "Global Training".

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so among other things the 15 articles cover areas such as becoming a CLO, management competencies and commitment for successful learning and Learning Organisations, and choosing the right content supplier.

Selling and Marketing Education again has three articles on finding the decision makers, improving your website, and the importance of big deals.

As usual, the Learning Media articles are many and varied (13 in total), and include topics such as blended learning, mobile training, "on demand" learning, authoring culturally generic materials, how to select an authoring tool, and the Atlantic Link rapid e-Learning tool.

Case Studies and Projects has descriptions of projects from six different organisations.

Measuring Education Value has three articles, one from Bersin on a new approach, another on contribution to the "triple" bottom line, and a third on how difficult it is for leaders without a scorecard tracking and reporting system.

There are three articles in Training Professional Topics, covering using "pop culture" in training, what a database architect is, and how to avoid not getting an interview.

Finally, in Skills Gap/Technical Certification there are three articles on how certification drives performance-base learning, some certification "top 10" lists, and ISACA Certification.



Free Half-Day Workshops




Dates for 2007

The Board has agreed the following dates for workshops in 2007. All are Tuesdays and will take place from 1300-1700 at a member location in the Thames Valley: 30 Jan, 27 Mar, 26 Jun and 25 Sep. We have had the following input for topics but these will be discussed and decided at the November Conference (see below):

  • The "grey" market - what can we do about it?

  • How do we provide education revenue forecasts in the current climate?

  • How do we measure the value of training, both to external and internal customers?

  • What education consulting are we or should we be offering?

  • Best practices in post-course evaluation

  • Certification

  • What big ideas did we have that simply did not work?

Also, the conference dates will be 10-11 May and 22-23 Nov.

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Conference on 09-10 Nov - How to improve education marketing

The Autumn Conference will take place at the Verve Venues conference centre at New Place, Shirrell Heath, Hampshire. New Place is conveniently situated near both the M3 and M27, and both airport and rail at Southampton (Parkway) are just 10 miles away.

The theme is "How to Improve Education Marketing" and there will be sessions on Planning to win – Theories and frameworks for thinking about your market, Workshop – Building a Marketing Plan, Sharing – the Good, the Bad and the Ugly, and Marketing Collateral – Gifts from HO or DIY?, as well as the ever-popular Pulse of the Industry. Feedback from May suggested more small-group activity, so we shall focus on getting "birds of a feather" groups started.

You can access the programme and see a printable version.

Members have two prepaid places while non-members (and additional members) can attend for £195 plus VAT. The accommodation cost is £110 plus VAT for the Thursday night, and the same for Wednesday night if you wish to come then, bearing in mind our earlier start on the first day.

I have already over 30 registrations, so please send me a request as soon as possible.

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Recent Articles from the Education and Training Press



Industry News from IT Skills Research (Oct 06)

E-Learning Market Briefing from Kineo (Oct 06)

The e-Learning Marketplace Update from Just Learn (Oct 06)

IT Training Press Releases (Oct 06)


Surgient Unveils Latest Release of Virtual Lab Management Applications (Oct 2)


Annual Learning Awards Presented at Chief Learning Officer Symposium (Oct 6)


ASTD Announces 39 Winners of Fourth-Annual BEST Awards (Oct 6)


Human Capital Institute Partners with eCornell to Offer Education Programs (Oct 6)


Knowledge Anywhere Enters Strategic Alliance with New Mind S.A.

(Oct 6)


Canon U.S.A., Arizona State University to Build Digital University (Oct 6)


TopClass Powers Distance-Learning Program at Moscow School of Social and Economic Sciences (Oct 11)


LearnShare Announces Partnership with Ninth House (Oct 11)


TEDS Selected to Manage Learning Initiative for Florida-Based Financial Institution (Oct 12)


iLinc Signs OEM Agreement with ThinkEngine (Oct 12)


Knowledge Infusion Unveils Talent Management Consulting Service for PeopleSoft Enterprise Customers (Oct 13)


Plateau Broadens Global University (Oct 16)


Hannaford Supermarkets Partners with SkillSoft to Deliver Learning Solutions (Oct 17)


RapideL 3.1 Now Compatible With Moodle (Oct 17)


Study - Women Coached Less Often Than Men (Oct 18)


Maurer Foundation Launches GeoLearning-Hosted LMS Suite (Oct 18)


SumTotal Serves Up Learning Management Solution for Sheetz Inc

(Oct 18)


Stiles Machinery Employs LearnShare LMS to Educate, Train about Products (Oct 23)


Survey - Trend in Executive Education Heading Toward Consultation

(Oct 24)


SumTotal Signs Partnership with China's Great Wall Computer Software and Systems (Oct 26)


CallSource Selects Learn.Com Platform to Maximize Member Services Training (Oct 26)


IBM Launches Tools to Create Custom Learning Courses in Real Time (Oct 27)


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Reviews and Current Trends


2006 Best Profiles

The BEST Awards, ASTD's annual pulse check of who’s doing what well, always turns up an unexpected dividend—a snapshot of an industry at its best. This year it’s the richness of practices that impresses us. JetBlue Airways is using simulations to great advantage, Wal-Mart is developing a one-stop talent development powerhouse, and Microsoft is fully on board with a performance improvement approach to learning.

Booz Allen, in the top slot and stellar in several areas, is relying on good old-fashioned mentoring to saturate new and junior employees into their culture. American Express’s Learning Network has been looking to its own skill development; and Ascension Health, a not-for-profit group of 63 hospitals, has found the right ratio of outsourcing to home-grown training. India-based ICI-CI Bank, in the midst of global expansion, is meeting complexity head on with learning.

Here, you’ll find a couple dozen other examples of the variety of not just good but great practices among the 39 winners of this year’s competition. That a single professional discipline could display excellence in so many guises is noteworthy. In many professions, variety is a sign of vigor. Out of complexity comes vitality, longevity, and strength. T+D Magazine, ©2006 ASTD


2006 Best Winners - Articles

Booz Allen Hamilton takes a holistic approach to learning.

American Express - Learning network concentrates on its own learning and development

Ascension Health - Healthcare system creates centralized learning approach

ICI-CI Bank - Bank develops complex learning program for tens of thousands of employees

Jet Blue - Airline uses simulators to prep for disasters

Microsoft - The software company's corporate strategy includes personal development

US Engine Valve - Manufacturing facility approaches learning with creativity and commitment

WalMart - Department store transforms its training department into a corporate university.

T+D Magazine, ©2006 ASTD


2006 Best Winners' Profiles (Oct 06)

Learning strategies of some of the 2006 BEST winners.
T+D Magazine
©2006 ASTD


E-Learning Gets Its Day in Court (Oct 06)

When it comes to e-Learning, users are more likely to worry about it's ease of use and relevant content that whether their particular program is violating a law. But now one company's trademark claim is another company's headache-in-the-making. Who knew e-Learning was so contentious?

Training Magazine, Oct 2006, ©2006 VNU Business Media


Intelligence - Value Added (Oct 06)

Report says more companies focus on workforce planning to heighten productivity. T+D Magazine, ©2006 ASTD


Companies Still Struggle to Tie Training to Business Goals (Oct 06)

 In a new study, "Best Practices in Training Measurement," Bersin & Associates asked training managers at more than 140 companies of all sizes and types about training measurements. Survey topics ranged from areas of training routinely measured to the percent of training budget spent on measurement.

Training Magazine, Oct 2006, ©2006 VNU Business Media


Global Training Survey Results (Oct 06)

The second survey in the Training Challenges Survey Series, conducted by Expertus and, focused on global training - defined as training provided to employees, customers, and partners outside of an organization's home country. ©2006 Expertus


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Training Manager/Director Development

Twenty Basics to Becoming a CLO (Oct 06)
The goal of every professional trainer should be to become a CLO. If this is not your ultimate aspiration, you may very well be in the wrong profession., ©2006 Media Tec Publishing Inc

Management Competencies for Successful Learning (Oct 06)
In order to maintain a solid presence at the helm of businesses, HR must take its relationship with learning organizations to a new level. This requires keeping its focus on strategic issues and adapting new management competencies.
Chief Learning Officer Magazine, ©2006 Media Tec Publishing Inc

Management's commitment to training (Oct 06)

Workplace learning and performance professionals have spent decades trying to prove training's value to company management.

T+D Magazine, ©2006 ASTD


Old Dogs, New Tricks (Oct 06)

How do you get employees to apply what they have learned?

T+D Magazine, ©2006 ASTD


Fill 'Er Up - How to Choose Your Learning Content (Oct 06)

Finding the perfect content to tuck inside a new learning management system can be a challenge. The trouble is getting exactly what you want these days in online learning material isn't a snap. How do you choose your learning content?

Training Magazine, Oct 2006, ©2006 VNU Business Media


A Model for Informal Design and Learning Delivery (Oct 06)

There has been much written in the field of instructional design and much confusion as to the difference between model design and cognitive theory. Charles M. Reigeluth, professor of instructional systems technology at Indiana University has said much of instructional design theory is no longer applicable in the current context of rapid change, global communication and high technology. He also said instruction is “anything that is done to help someone learn.

Training Prism, Oct 2006, ©2006 Media Tec Publishing Inc


Good Leaders are Good Learners (Oct 06)

Learning and leadership go hand in hand for senior-level learning and development executives. Some might say the two are intrinsically linked. Consider the traditional learning model of apprentice, journeyman, master and teacher. Each stage requires a cycle of learning and mentorship from a more experienced teacher. CLO Executive Briefings, ©2006 Media Tec Publishing Inc


What Are Learning Organizations, and What Do They Really Do? (Oct 06)
It's easy to tout learning, but becoming a learning organization is much more difficult. CLOs can learn from enterprises that successfully manage workforce learning and development.

Chief Learning Officer Magazine, ©2006 Media Tec Publishing Inc


Create a Learning Culture (Oct 06)

Companies that value learning outperform those that don't. A study by independent research firm McBassi & Company shows that it pays to invest in people-focused practices including building learning capacity, knowledge accessibility, and professional development. Institutions that demonstrate the greatest commitment to their human capital seem to enjoy the greatest financial rewards. Fast Company, ©2006 Mansueto Ventures LLC


Learning Capability Framework in the 21st Century (Oct 06)

Partnership with the business leaders relies on a mutual understanding of the issues and the solutions, a shared language reflecting the strategic value of learning. Chief Learning Officer Magazine, ©2006 Media Tec Publishing Inc


Why Talent Management is Key to Business-Focused Learning (Oct 06)

In the coming years, every category of the workforce will require special (and sometimes new) emphasis. Much of the support will ne3ed to come from the corporate learning organization, working in =conjunction with HR and senior executives. Chief Learning Officer Magazine, ©2006 Media Tec Publishing Inc


Understanding the Workforce: Designing Targeted Training (Oct 06)
Successful organizations today understand that creating learning is no longer just about education and training for the many - it is about personalized learning for the individual. Here are
10 guidelines to think about as you come to understand your workforce and design targeted training.,
©2006 Media Tec Publishing Inc


We've Got to Start Meeting Like This (Oct 06)

Un-conferences don't have attendees and presenters - everyone is a participant. The assumption is that the people in the room know more than the people on the stage. Chief Learning Officer Magazine, ©2006 Media Tec Publishing Inc


Turning Online Learners into Engaged Learners (Oct 06)

Be sure to put the spotlight on active, engaged learners. Capture the unscripted stories of how learners are actively involved in learning how to improve their performance on the job. 

Chief Learning Officer Magazine, ©2006 Media Tec Publishing Inc

The Primary Factors Impeding Telecommuting Participation (Sep 06)
Providing an option to telecommute can be extremely beneficial for organizations in terms of the perceived cost savings and improved productivity, as well as increased levels of employee satisfaction and retention that are achieved when it is executed successfully. A recent study conducted by Virginia-based Rockbridge Associates Inc. and the Center of Excellence in Service at the University of Maryland, however, revealed only 8 percent of those who have the option to telecommute in the United States actually do. With such tangible benefits, the question becomes, "Why don’t more employees telecommute?”
Workforce Performance Solutions, Sep 2006, ©2006 Media Tec Publishing Inc


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Selling and Marketing Education


How to find training and e-Learning decision makers (Oct 06)

Trying to find decision makers for e-learning or training projects can be very frustrating and time consuming. Sitting on hold; getting bounced around from one person to another, from one department to another. We end up talking to the wrong people and being denied contact information by protective employees; we get voice mail after voice mail and even get disconnected.



8 Tips to improve your training website (Oct 06)

Imagine this: You enter an unfamiliar grocery store, looking for ketchup. How do you find it? Check overhead aisle signs for “condiments”? Ask a clerk? Or criss-cross the store, visually scanning the shelves for jars with that distinctive ketchup “look”? Now, think: How would your best friend tackle the same task? Chances are your methods wouldn’t be the same. Surprised? Probably not. Because training industry professionals know all too well that people gather and process information in very different ways. ©2006

What's the Big Deal about "Big Deals" (Oct 06)

There are a lot of no-brainer approaches to marketing training that we should all be doing. For example, it’s pretty obvious that training companies need to develop an Internet presence and they should exhibit at trade shows and demonstrate their thought leadership in webinars, conference presentations, articles, and white papers. However, at we have a not-so-common feature on our portal that has become a favorite landing spot for corporate executives searching for potential partners to outsource their company’s learning business processes. ©2006


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Learning Media


Creating Interactive, Engaging and Effective E-Learning Through Patterns (Oct 06)
E-learning's popularity is on the rise, but the development of original, interesting e-learning solutions often is stalled. The use of patterns might solve this problem.
Chief Learning Officer Magazine, ©2006 Media Tec Publishing Inc


How Blended Learning Changes What We Do (Sep 06)
Here's a look at blended learning, with an emphasis on what workforce learning professionals can do to convert this good idea into dependable results.

Learning Circuits, ©2006 ASTD


Delivering Training - Endless Expectations (Oct 06)

Technology has changed the expectations of a learning management system. T+D Magazine, ©2006 ASTD


10 Tips for Taking Your Training Mobile (Oct 06)

So you want to make learning, marketing and performance support available to on-the-go employees, but what issues need to be addressed now so that you don't have problems later? Training Magazine, Oct 2006, ©2006 VNU Business Media


On Demand is in Demand - Using Technology to Train (Oct 06)

Just-in-time technology such as wikis, blogs and intranet knowledge bases offer employees the next best thing to their own caped crusader. No sweating required. Training Magazine, Oct 2006, ©2006 VNU Business Media


Instrumentation - Adding Value to Training (Oct 06)

Imagine attending a training session that revolves around working effectively with your co-workers. The first half of this all-day session focuses on understanding why it’s important to work well with your co-workers, and the second half applies this knowledge to practical situations. In the morning, the instructor stands at the front of the room and asks you to really think about your co-workers and write down your thoughts...

Training Prism, Oct 2006, ©2006 Media Tec Publishing Inc


Strategies to Create Effective Blended Training outside the Classroom (Oct 06)

Many training managers have been laboring under a misconception: They think blended learning means putting classroom content online, which enables them to conveniently reach everyone at the same time. But it’s not that easy - blended learning is more than simply adapting traditional learning material for virtual consumption. Training Prism, ©2006 Media Tec Publishing In


Simulations Build on Adult Learning to Accelerate Skill Building and Application (Oct 06)

Simulations aren’t a new tool in enterprise learning. As with many of the technologies that have graced the learning stage in the past few years, simulations enjoyed a burst of popularity and attention that subsequently died down. But unlike many of the fly-by-night tech solutions that burst into a short-lived flame, the buzz around simulations still burns and with good reason — simulations are one of the top tools that engage learners and accelerate skill building, as well as the application of new skills and knowledge once employees are back on the job. CLO Executive Briefings, ©2006 Media Tec Publishing Inc

Writing Culturally Generic Online Lessons (Oct 06)
"Is there a way to write online lessons for a global audience so that the lessons do not look and feel like authors from a particular country or culture wrote them? My department will soon begin writing simulation training for a global audience, and we do not want to offend or confuse any of our learners. I am interested in tips, techniques, best practices, and so forth that will help our team of instructional designers in this endeavor." Here are some answers.

Online Learning News and Reviews, ©2006 VNU Business Media


Five considerations for selecting an authoring tool (Oct 06)

Thinking about buying an authoring tool? Bamboozled by the marketing hype? Unsure about what to buy and what to do with it? We’ve been road testing many tools over the last 6 months and have put together a list of criteria that can help you decide which tool would work best for you and your organisation.

©2006 Kineo


Rapid E-Learning Tool - Atlantic Link (Oct 06)

It was time for Kineo to get stuck into a server-based tool, and Atlantic Link has been getting lots of attention lately. This month we take it out for a two-hour trip into the open water. ©2006 Kineo


Learning Environment Exploitation (Oct 06)

Exploiting informal information and processes represents the next great challenge for information technology—and learning will be in the forefront of the solution. Learning Circuits, ©2006 ASTD


Hybrid Training - How Can It Work for You? (Oct 06)

Many companies are seriously considering adding distance and hybrid courses to their training offerings. But before you opt for these hybrid programs, consider the opportunities and challenges that come with the package.

Training Magazine, ©2006 VNU Business Media

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Case Studies and Projects


ADP Elevates Client Learning in Its LMS by Partnering with Expertus

(Aug 06)

Founded in 1949, Automatic Data Processing Inc. (ADP) is the original outsourcer. Today, more than 600,000 companies worldwide outsource their payroll operations to ADP, as well as many other business functions, including human resources, 401(k) retirement services, and expense management. The company’s Major Accounts Services group has made a commitment to client training, believing that efficient and effective training of customers in the use of ADP products and services is critical to the company’s success. Educated clients are more likely to use the company’s offerings successfully, stay with ADP longer, and become excellent references. ©2006 IDC


Real-Time Results (Oct 06)

How one small business gained a competitive edge through its online university. T+D Magazine, ©2006 ASTD


Case Study: Rapid Prototyping at HBSP (Oct 06)

Harvard Business School Publishing, a leading supplier of leadership and management courseware, employs rapid prototyping and other internal techniques to dramatically shorten the amount of development time required for certain types of learning content. Learning Circuits Express, ©2006 ASTD


Wal-Mart: Rebuilding Learning, One Box at a Time (Oct 06)
Wal-Mart is most often associated with low prices and a yellow smiley face, but for John DiBenedetto, vice president, talent planning and development, learning is the best value: His goal is to build a world-class corporate university without walls.
 Chief Learning Officer Magazine, ©2006 Media Tec Publishing Inc


Keane: Jump-Starting Business Growth Through Education (Oct 06)
Keane Inc., a worldwide provider of business and IT services, has been in business since 1965. With its latest evolution, Keane is updating its approach to education to maximize learning and knowledge retention.

Chief Learning Officer Magazine, ©2006 Media Tec Publishing Inc


Compliance Training at Delta Airlines (Oct 06)

This case study details how Delta Air Lines, the third largest carrier domestically and internationally, streamlined and centralized its compliance-related training.

©2006 Bersin and Associates


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Measuring Education Value


A New Approach to Measuring the Business Impact of Training (Oct 06)

Bersin and Associates believes this new approach to measurement reflects the evolving role of corporate learning – one in which the learning organization is tightly intertwined with business and talent management and which emphasizes performance consulting. ©2006 Bersin and Associates


Learning's Contribution to the Triple Bottom Line (Oct 06)
Among today's learning organizations, there is an increased interest in and emphasis on sustainability. Three elements are known as the triple bottom line, helping shine a spotlight on the impact learning can have on a business.

Chief Learning Officer Magazine, ©2006 Media Tec Publishing Inc


Strategic Leadership Deficiency Syndrome (Oct 06)

Without a strategic measurement/scorecard tracking and reporting system, it's difficult for senior leaders to detect performance deficiencies and determine where they reside in the organisations.

Chief Learning Officer Magazine, ©2006 Media Tec Publishing Inc


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Processes/Managing Costs/Outsourcing


Offshore E-Learning Development: A Buyer's Guide (Oct 06)

Before deciding to move an e-learning project offshore, be sure to consider such factors as the size and scale of the project, technical expertise required, and design expectations. Learning Circuits Express, ©2006 ASTD


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Training Professional Topics

Using Pop Culture in Training (Oct 06)
For better or worse, we live in a society obsessed with popular culture. From celebrity tabloid rags in the checkout aisles of grocery stores to the “water cooler” sitcoms and reality shows on TV to the latest summer blockbusters (and their box office returns), people spend loads of time and money consuming mass media. This isn’t a new trend. As long as humanity has existed, there has been a “leitkultur” or mainstream or guiding culture found in folk songs, fables and other artistic expressions that speak to large populations. The main difference today is the media: The content is delivered via platforms that are more sophisticated, ostentatious and dynamic than ever.
Training Prism, Oct 2006, ©2006 Media Tec Publishing Inc

Database Architect: Getting to the Top (Nov 06)
Across the range of possible job roles in the IT industry, database architects hold a coveted spot in the highest echelon in terms of status and compensation. CertMag’s Job Roles feature will explain the proficiencies, knowledge, training and education needed to succeed in this esteemed occupation.
CertMag, Nov 2006, ©2006 Media Tec Publishing Inc

Ten Mistakes Keeping You From Getting an Interview (Nov 06)
You’ve sent out plenty of resumes, but you have had no luck landing interviews. You feel you have a desirable skill set and should be in high demand. Why aren’t employers calling?
CertMag, Nov 2006, ©2006 Media Tec Publishing Inc

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Education Administration

No articles this month.


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Skills Gap/Technical Certification


Certification Drives Performance-Based Learning (Oct 06)

In industries where extensive knowledge is required to effectively sell and service a product, business success depends greatly on the sales and distribution channel. Sales personnel must be familiar with many different offerings. Service technicians for an automotive dealership must be familiar with complex assemblies, subassemblies and electronic systems, as well as the equipment and systems used to diagnose and service the vehicle. A software VAR must be able to troubleshoot a product that can be as complex as an automobile but composed of bits and bytes. Regardless of the industry, high-performing channel partners must have access to the knowledge they need to satisfy customers.

©2006 Training Industry, Inc.


Certification Top 10 Lists Revisited (Nov 06)
There are more than 850 certifications dotting today’s IT certification landscape. So how do you determine which ones will help you achieve your career goals? Use our Top 10 lists to figure out which certifications might be right for you.

CertMag, Nov 2006, ©2006 Media Tec Publishing Inc


ISACA Certs: Continuing to Grow in Demand and Importance (Nov 06)
Security and auditing are two of the hottest niches in IT today, and ISACA’s Certified Information Systems Auditors (CISA) and Certified Information Security Managers (CISM) credentials represent the intersection of these two fields. With more than 50,000 CISAs and 6,000 CISMs, the demand for ISACA certifications keeps on growing.
CertMag, Nov 2006, ©2006 Media Tec Publishing Inc


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And, Finally.....



A message from Aesop (winning often depends upon who most wants to) - The hare and the hound.

A hound spotted a hare and gave chase. After some distance the hound began to gain, but then gave up the chase. As the hound returned home a farmer commented that the little hare had been too much for the hound, who replied, "It's one thing to run for your dinner, but quite another to run for your life."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager