CEdMA-Europe Members' Newsletter - February 2007


Welcome to the second CEdMA-Europe Members' Monthly Newsletter of 2007, which will be sent out at the end of February to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains not only articles with the whole month's news but also individually dated press releases.

In Reviews and Current Trends, there are seven articles covering e-learning predictions for 2007, the status of e-learning, collaboration tools, competencies, budget and staffing trends, and where's hot for hiring!

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the four articles cover aligning learning and performance, gaining credibility, leading virtual teams and using cue cards.

The is one article in Selling and Marketing Education, tips to market learning.

As usual, the Learning Media and Methods articles are many and varied (14 in total), covering "small chunks", blended learning, informal learning, SME's, authoring tools, a collaboration tool, serious games, LMS, and Google Notes.

Case Studies and Projects has descriptions of projects from three different organisations, one about a large print organisation and two on trainer certification.

Measuring Education Value has four articles, one on dashboards, two on calculating ROI, and the last one on the evaluation "levels". 

Processes/Managing Costs/Outsourcing has a three articles looking at the top outsourcing deals of 2006, the top outsourcing vendors, and how to measure such "partners".

There are seven articles in Training Professional Topics, four on various aspects of presentations, tips for using flip-charts, becoming a consultant, and how to break into IT in the first place.

Finally, in Skills Gap/Technical Certification there are three articles, two on vendor-specific programs from Cisco and Incentra, and a discussion on the merits of trainer certification.



2007 Workshops




13 March, "Basic Financials and ROI for the Customer Training Business"

The spring CEdMA Europe half-day Workshop will take place on 14 March 2006 1330-1700 UK time at SAP Bedfont. The speakers will be Mike Dowsey and Norman Buckberry of Reynolds and Reynolds.

1300 Coffee
1330 Introduction - Mike
1345 All you need to know about financials for the Training Business - Mike
1415 Break and Networking
1430 Taking the mystery out of Training ROI - Mike and Norman
1515 Break and Networking
1530 The CEdMA Europe Toolkit for Measuring ROI, with Feedback - Norman
1630 Discussion and Summary
1700 Close

Click to get a printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

I look forward to seeing you there!

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10-11 May "How to Define and Sell the Value of Training"

The Spring Conference will take place at the Marriott Meon Valley Hotel and Country Club on Thursday and Friday 10-11 May.

November attendees voted strongly on bringing the focus back to the customer, whether external or internal, by asking the question "How do we understand then get the customer to understand the value of training?"

The workshop on 30 January re-emphasized the importance of defining and understanding our value proposition so we shall spend some time doing just that. We shall be joined by a Huthwaite International consultant who will help us relate (and more) our value proposition to customers.

Pulse of the Industry is being re-vamped so that we can concentrate more on hot topics and key issues early on and so identify networking opportunities. 

Further details can be found here.

Click to get a printable agenda.

PS For those of you who are golfing enthusiasts, the venue boasts a championship golf course which you might like to try either on Wednesday afternoon or late Friday afternoon or both, at greatly reduced rates!

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Recent Articles from the Education and Training Press



Industry News from IT Skills Research (Feb 07)

IT Training Press Releases (Feb 07)

E-Learning Market Briefing from Kineo (Feb 07)

The e-Learning Marketplace Update from Just Learn (Feb 07)

New Contracts and Partnerships from Learning Circuits (Feb 07)


Wilson Learning Makes Available Newly Enhanced Leader Navigator Measurement System in Japanese (Feb 26)


Circuit City Extends Learning Services Contract with Convergys (Feb 26)


Plateau Systems Acquires Compensation Management Pioneer Nuvosoft Inc (Feb 21)


Ashridge Expands Virtual Learning Offer (Feb 21)


RapideL to Enable Creation of Courses Based on Adaptive Learning Techniques (Feb 20)


Makau Launches Series of Training Courses Formatted to Play on Video iPod (Feb 16)


Bersin and Associates Releases Study of US Corporate Learning Market (Feb 15)


Kaplan Acquires EduNeering Holdings Inc (Feb 15)


eLearn Campus Peer Network for E-Learning Professionals (Feb 15)


KnowledgePlanet Leads Market in Collaborative Authoring with Firefly Publisher (Feb 12)


Reuters Selects Plateaus Hosted Solution (Feb 1)


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Reviews and Current Trends


Predictions for 2007 (Jan 07)

A myriad of new technologies impacts our daily lives in 2007. This fact is clearly on the minds of our experts this year as they consider how e-learning will be affected by these widespread changes. eLearn Magazine, ©2007 ACM


The Times They Are A-Changing (Feb 07)

We have some concerns about the sustainability of the market models currently used within e-learning.  We do see the technology as providing opportunities to revolutionise the way we do training, development and education. Traditional education and training delivery was developed for an era of mass production.  But society and expectations have changed, and the traditional methods now focus on the wrong people.  It is now the learners who should be the focus of attention and not the gatekeepers of knowledge. ©2007 Just Learn


The Need for Speed (Feb 07)
Training can be delivered much faster, thanks to numerous technological innovations, but whether it is more effective is another question.

T+D Magazine, ©2007 ASTD


Data-File - Real-Time Collaboration (Feb 07)

Here’s a closer look at the growing demand for real-time collaboration-based learning. LC Express, ©2007 ASTD


The Role of Competencies in Driving Financial Performance (Jan 07)

Using actual usage data from more than 300,000 performance appraisals, this research shows how four different industries (manufacturing, high technology, retail, and financial services) use competencies in their talent management processes. It compares the competencies used in high growth and high profit companies against those used in low growth and low profit companies to illustrate which competencies really make a difference.

©2007 Bersin and Associates


Budget and Staffing Trends - What they mean to you for 2007 (Feb 07)

Sometimes, taking a look back can be a productive step when planning for the future. Chief Learning Officer, ©2007 Media Tec Publishing Inc


IT Hot Spots - Niches, Industries, Regions (Mar 07)

When it comes to growth in the IT industry, it looks like we’ve finally turned the corner. Yet, this growth has not been spread evenly: Certain regions, industries and niches are hiring more IT professionals than the rest.

CertMag, ©2007 Media Tec Publishing


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Training Manager/Director Development


Strategically Aligning Learning and Performance Efforts (Feb 07)

In today's lean operating environment, it is vital that the HRD function not continue to support and deploy any initiatives that don't add value.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


You Have a Seat at the Table - Now What? (Feb 07)

If you need to create a metric to prove value, you might not receive the credibility you deserve. Chief Learning Officer, ©2007 Media Tec Publishing Inc


Leading Virtual Teams (Feb 07)
While technology is the lifeline of the virtual team, building the relationship provides the most challenges. T+D Magazine, ©2007 ASTD


Card Tricks (Feb 07)

Cards are inexpensive, portable learning tools that engage learners, facilitate decision making and improve recall.
Chief Learning Officer, ©2007 Media Tec Publishing Inc

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Selling and Marketing Education


Tips to Help CLOs Market Learning (Feb 07)

Imagine designing one of the best regional sales leadership training programs ever. The content is solid, assessments were done beforehand to determine competency needs, people signed up and many came to class on time. Then, the first question a learner poses is, “Why are we here?”

CLOmedia, ©2007 Media Tec Publishing Inc


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Learning Methods and Media


The Long and Short of Learning (Feb 07)
IBM study uncovers link between line length and retention.

T+D Magazine, ©2007 ASTD


Less Learning, More Often (Jan 07)

Smaller, more frequent learning spread over time and interwoven in the workplace is dramatically more effective than traditional single hit training delivery. Inside Learning Technologies, ©2007 Principal Media Ltd


Blended Learning: Embracing Individualism (Feb 07)
Today's knowledge workers frequently have to take on new job roles and responsibilities for which they were not trained. The key to ensuring easier adaptation and productive cooperation is using a blend of informal and formal training that keeps the "I" in "learning."
Chief Learning Officer, ©2007 Media Tec Publishing Inc


Final Word - Informal Learning (Jan 07)

Sambit Mohapatra discusses how informal learning could be better suited to today's dynamically changing workplace.

Inside Learning Technologies, ©2007 Principal Media Ltd


The Changing Face of Learning and Technology (Jan 07)

If we did 'learn something every day' we would all be better at it. Technology is now bringing that about.

Inside Learning Technologies, ©2007 Principal Media Ltd


Web 2.0 and the Evolution of Instructional Design (Feb 07)

The culture of the Internet is blowing back at us, merging the real and the virtual, and shaping how we think and act. LC Express, ©2007 ASTD


Five Ways to Love your SME (Feb 07)

The SME and the designer: Why can't they just get along? We examine why this relationship is more complex than Romeo and Juliet and how you can avoid a tragic end with just a little love and understanding. ©2007


Choosing the Best Authoring Tool (Feb 07)

Because I'm very interested in instructional authoring, I get asked this question at least a few times a week. When asked the question in person, the asker inevitably looks at me like I must be stupid because I'm rarely, if ever, able to quickly answer this "simple" question without hesitation. Here's the problem: It's NOT a simple question!

Online Learning News and Reviews, ©2007 VNU Business Media


The Problem with Rapid E-Learning (Feb 07)

An exploration of some of the pitfalls of rapid e-learning and how to overcome them. LC Express, ©2007 ASTD


Rapid Authoring Tool Speed Dating (Feb 07)

We put the call out to some of the tools out there that we thought you’d like to know more about. We asked them a few simple questions. They were nothing if not, um, forward! To hear what they had to say, launch this engage animation. ©2007


Mohive - Collaborative E-learning Tool (Feb 07)
Mark Harrison looks at how Mohive shapes up as an e-learning development tool. ©2007


The Demands for and Demands of Simulations, Scenarios and Serious Games - Synopsis (Feb 07)

This 340+ page report, authored by noted industry experts, is based on survey results from more than 1,000 e-Learning industry professionals and includes the Guild’s exclusive online analytical tools and survey data. These online analytical tools, provided by Tableau Software, enable readers to drill down into the live data to find answers to questions about their specific situations. Here is a detailed 84 page Synopsis & Resource Guide.

©2007 eLearning Guild


Effective Business Requirements for the LMS (Feb 07)
To develop an LMS successfully, organizations must have a clearly defined learning strategy. By proactively aligning the LMS with business goals, organizations can make sure their learning solutions meet the needs of every department.
Chief Learning Officer, ©2007 Media Tec Publishing Inc


Swapping Notes? From Google with Love (Feb 07)

If you’ve been logging on to the Kineo site for a while, you’ll know there’s plenty from Google that has excited us for its potential application to the world of learning. Now there’s a new tool on the block called Google Notes and we're swooning again - we think it has a lot to offer in the performance support and knowledge sharing space. ©2007


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Case Studies and Projects


RR Donnelley - Pull versus Push at the Press (Feb 07)
At RR Donnelley, consolidated learning is key to the success of the business. With more than 60,000 employees, it's up to Jim Graham, vice president of training and development, to ensure that everyone onboard has the knowledge and capabilities necessary to provide the company's wide range of printing services.
Chief Learning Officer, ©2007 Media Tec Publishing Inc


The Carphone Warehouse get connected to TAP (Feb 07)

Trainer accreditation at the Carphone Warehouse.

©2007 The Training Foundation


Computeach ensures top quality training through TAP (2006)

Trainer accreditation at Computeach. ©2006 The Training Foundation


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Measuring Education Value


Learning Analytics Dashboards (Nov 06)

Survey research report of data compiled in November 2006 on the need for, usage of and future plans for learning analytics dashboards/scorecards.

©2006 KnowledgeAdvisors


Need to show ROI on your LMS projects? (Sep 06)

Return on investment (ROI) calculations need to be seen as a practical tool that should be regularly revisited in order to measure the success of system implementation, and get the most from your LMS, your software supplier and your team. ©2006 CS Group


Seven golden rules for calculating ROI (Jan 07)

Here are seven golden rules worth bearing in mind if you want to create really workable and convincing ROI calculations. ©2007 CS Group


Levelling the Levels (Feb 07)
Instead of lamenting about learning and its influence on practice and outcomes, let’s examine how changes in learning grant an opportunity to rethink the ways we plan and measure.
T+D Magazine, ©2007 ASTD


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Processes/Managing Costs/Outsourcing

The Top Enterprise HRO Deals of 2006 (Jan 07)
While IBM led the provider pack in the number of large deal signings last year, Accenture claimed the biggest contract in 2006 by landing Unilever. In a year of slowing deal growth, there were still enough big buys to keep HRO in the headlines.
HRO Today, ©2007 Outsourcing Today

Top Providers of Training and Development Outsourcing in 2006 (Jan 07)
Some of the vendors are purely learning providers, while others have business process outsourcing divisions which include learning services. They run the gamut from multi-national corporations to privately held firms.
HRO Today, ©2007 Outsourcing Today

Are your Training Partners living up to their Promises (Feb 07)
According to Training Magazine’s 2006 Industry Report, 27% of small and 71% of large companies outsource some or all of their custom content development. Therefore, selecting the right outsourcing partners is critical. Equally important is that companies continually reassess their established partners. What are the six indications that your outsourcing partners are living up to their promises? What metrics can you establish up-front to keep your expectations on track?
©2007 O/E Learning

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Training Professional Topics

Always On - The Elevator Speech (2006)
Simply put, Always On is a philosophy that master presenters adhere to in order to be prepared for unplanned presentation opportunities.  It's the idea that we can, and should be prepared for those unscheduled situations where effective delivery of our messages must be done on an extemporaneous or impromptu basis.

Twenty Tips for Handling Tough Questions (2006)
Questions are an important tool for both learning and teaching.  Good questions, answered clearly, can help you make your point. Tough Questions, answered candidly and skillfully, can demonstrate you've done your homework and have a proposition that holds together under fire.

5 Methods to Becoming Memorable (2006)
Most people can count on just a few fingers the presenters that were truly memorable.  Not because so many presenters are really that bad, it has more to do with that many presenters not being memorably good.
Reprinted from Presenters University, ©2006 InFocus Corporation

Three Essential Open Source Tools for Presenters (2006)
If you are a die-hard PowerPoint, Visio and Photoshop pro you may not even be aware that open source software tools exist for presenters. But they do.
©2006 Earthlink

11 Tips for Using Flip Charts More Effectively (2006)
While everyone seems to be interested in creating high-tech computer generated presentations, the flip chart still continues to be the most effective presentation media of all. ©2006

Considering A Consulting Career (Mar 07)
With the employment market for IT workers continuing to improve, you might feel ready to take your career in a new direction. Perhaps you have dreamed of being your own boss and having the flexibility to set your own hours. Or maybe you want exposure to assignments that push the limits of your talents. If this describes you, one option to consider is consulting.
CertMag, ©2007 Media Tec Publishing

Newbies: How to Break Into the IT Industry (Mar 07)
From technicians to CIOs to professors, the path to an IT career includes twists, turns, redirections and fresh starts. Although there is no pre-determined path into this industry, with a few skills and a little know-how, any newbie can break into IT.
CertMag, ©2007 Media Tec Publishing

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Education Administration

No articles this month.


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Skills Gap/Technical Certification


Trainer Certification - Necessity or Luxury (Mar 07)

Because getting certified takes time and money (two things everyone lacks), it’s no surprise IT pros spend so much time debating the relevance and practical application of certifications. For certification trainers, however, this debate is much less robust — because most major technology companies require trainers to get their specialized trainer certifications before they can teach, these instructors have little choice in the matter. © 2007 MediaTec Publishing


Cisco Updates CCDA (Mar 07)
Cisco is embarking on a major revision of its Network Design Learning and Certification program. Focusing on the foundational Cisco Certified Design Associate (CCDA) certification, the updated program ensures that Cisco network design principles and strategies remain current with today’s increasingly complex network infrastructure needs.
CertMag, ©2007 Media Tec Publishing


Incentra Solutions - IT Pros Focused On Storage Services (Mar 07)

With 40 percent of its employees in the IT department, Incentra Solutions understands the value of highly skilled and certified information technology professionals. Although the company focuses on storage solutions, its IT job roles run the gamut of the industry. CertMag, ©2007 Media Tec Publishing


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And, Finally.....



Let's study The Blind Golfers' Story, which illustrates an ironic example of lack of empathy, and different people's perspectives.

A clergyman, a doctor and a training consultant were playing golf together one day and were waiting for a particularly slow group ahead. The training consultant exclaimed, "What's with these people? We've been waiting over half and hour! It's a complete disgrace." The doctor agreed, "They're hopeless, I've never seen such a rabble on a golf course." The clergyman spotted the approaching green-keeper and asked him what was going on, "What's happening with that group ahead of us? They're surely too slow and useless to be playing, aren't they?" The green-keeper replied, "Oh, yes, that's a group of blind fire-fighters. They lost their sight saving our clubhouse from a fire last year, so we always let them play for free anytime." The three golfers fell silent for a moment. The clergyman said, "Oh dear, that's so sad. I shall say some special prayers for them tonight." The doctor added, rather meekly, "That's a good thought. I'll get in touch with an ophthalmic surgeon friend of mine to see if there's anything that can be done for them." After pondering the situation for a few seconds, the training consultant turned to the green-keeper and asked, "Why can't they play at night?"

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager