CEdMA-Europe Members' Newsletter - March 2007


Welcome to the third CEdMA-Europe Members' Monthly Newsletter of 2007, which will be sent out at the end of March to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains not only articles with the whole month's news but also individually dated press releases.

In Reviews and Current Trends, there are five articles, including Training Magazine's Top 125, Marc Rosenberg's 10 critical e-Learning warning signs, the Expertus Survey results on Training Administration and Operations, staff shortages, and women's progress to the top.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the seven articles include the CLO role, tips from the top, lies about consultants and vendors, and the development of technical employees.

The is one article in Selling and Marketing Education, a review of the top three training websites for finding a course.

As usual, the Learning Media and Methods articles are many and varied (19 in total), covering reviews of e-Learning tools, tutorials on e-Learning development, LMSs, Podcasting, Blogging, and how to respond to failure.

Case Studies and Projects has descriptions of projects from eight different organisations, including four from the top five of Training's Top 125.

Measuring Education Value has three articles, on learning analytics, things to avoid in level three assessment, and the relationship between competencies and financial performance.

Processes/Managing Costs/Outsourcing has a single article on improving the experience of outsourced learning.

There are four articles in Training Professional Topics, one dealing with presentation blunders with the rest covering career choices in IT.

Finally, in Skills Gap/Technical Certification there are two articles on skills for specific technical certifications.







10-11 May "How to Define and Sell the Value of Training"

The Spring Conference will take place at the Marriott Meon Valley Hotel and Country Club on Thursday and Friday 10-11 May. The theme is "How to Define and Sell the Value of Training", a topic area voted by you the members as being the most pressing in the current environment 

Following the recent successful change, Pulse of the Industry will again get everyone to share their hot topics, which will have been gathered in an online survey in advance with other input. Pulse is intended to introduce everyone, and help with networking during the event, as individuals explain what their key interests are.

By limiting each summary to two minutes with one speaker per company, we can then move on to Who are our Audiences. This session helps us determine for whom we need to define and to whom we have to sell our value proposition. This leads on to a discussion on Internal Learning Experiences before we address Our Value Propositions for these Audiences (internal and customers). The final sessions of the first day address Expressing our Value Proposition and Building Customer Case Studies.

On Friday morning we are joined by David Freedman, Sector Head of IT at Huthwaite International, who will take a high level look at some processes and skills for increasing the likelihood of success at Selling Value Internally and Externally, which will include exercises and your direct participation.

On Friday afternoon in Hot issues/topics, we'll bring together the input sent in advance and discuss along with any other conference-specific outcomes. Finally, after a short CEdMA Annual General Meeting, we have Planning the events in the rest of 2007, where we want your input for future workshops and conferences.

Further details can be found here.

Click to get a printable agenda.

PS For those of you who are golfing enthusiasts, the venue boasts a championship golf course which you might like to try either on Wednesday afternoon or late Friday afternoon or both, at greatly reduced rates!

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12 June, "Working with Partners"

The early summer CEdMA Europe half-day Workshop will take place on 12 June 2007 1330-1700 UK time at Steljes Bagshot. It's all about sharing what we have done and are doing with partners in the widest sense, so don't come along expecting to hear how it should be done. Be prepared to listen and contribute your own experiences. The facilitators will be Simon Maskrey of SUN Microsystems, Jasmine Huxtable-Wright of Red Hat and Norman Buckberry from Reynolds and Reynolds.

1300 Coffee
1330 Introduction - Mike
1335 Using Partners in the Selling Process - Simon
1430 Break and Networking
1445 Using Partners in the Delivery Process - Jasmine
1540 Break and Networking
1555 Training, Accrediting and Certifying Partners - Norman 
1650 Summary
1700 Close

Click to get a printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

I look forward to seeing you there!

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Recent Articles from the Education and Training Press



Industry News from IT Skills Research (Mar 07)

IT Training Press Releases (Mar 07)

E-Learning Market Briefing from Kineo (Mar 07)

Market Monitor 2006 Q4 (from IT Skills Research) - Feb 07

© IT Skills Research Programme 1998-2007, last modified 28 Feb 07


Report - Significant Increase Seen in 2007 Financial Institutions IT Budgets (Mar 30)


March Announcements Provide Insights into the Future of Corporate Training (Mar 29)

Informatica Pioneers Innovative Career Development Initiative with Plateau LMS (Mar 28)


LearnKey Releases New A+ Training (Mar 28)


Wildform Releases WildPresenter Pro 3.1 (Mar 26)


RapideL Launches Ticket Service to Provide Advisory Support (Mar 21)


Cisco to Acquire WebEx for $2.9 Billion Net, Will Gain Leg into SMB Market (Mar 19)


Gotcha - Gadget nails texting cheats (Mar 16)


Canadian e-learning companies dominKnow Inc and Operitel Corp form a partnership (Mar 15)


AthenaOnline offers its leadership library on video iPods and cellular phones (Mar 14)


Cisco Illustrates How Gaming Could Work for Corporate Learning
(Mar 14)


Open Mind offers its clients a budget account service (Mar 14)


Learning Light (LL) provides monthly business intelligence reports from Silicon Valley (Mar 12)


CourseMax, a developer of systems that manage the business of training, launches (Mar 7)


Kaplan IT Learning launches latest version of STT Trainer (Mar 6)


RapideL unveils its suite of rapid e-learning applications (Mar 6)


Caspian Learning announces a licensing deal with WiedzaNet (Mar 5)


Symantec Corp. announces the availability of Symantec eCampus (Mar 1)


Giunti Labs Helps Develop T-Learning (Feb 27)


Harvard Business School Publishing Announces Harvard ManageMentor 10 (Feb 27)


iLink and KnowledgePlanet complete platform and LMS integration
(Feb 27)


WebCampus, Stevens Institute of Technology's online learning unit, keeps on growing (Feb 27)


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Reviews and Current Trends


2007 Training TOP 125 (Mar 07)

The task of ranking the top companies of employee-sponsored workforce training and development is no easy feat. This year, Training’s sixth annual report, adds 25 more companies to the list…Training Top 125. ©2007 VNU Business Media


E-Learning Warning Signs (Jan 07)

Marc Rosenberg's ten critical considerations for learning executives.

©2007 Marc J Rosenberg


The Invisible Wall (Mar 07)

Most observers are discouraged about the progress women have made in reaching the executive level. T+D Magazine, ©2007 ASTD


Staffing Learning and Development - Doing More with Less (Mar 07)
Learning departments aren't immune to the effects of talent shortages. How are they coping with the increases in demand for their services? Are they staffed appropriately to meet these growing demands? And what could be the potential fallout of a skills shortage within the training industry?
Chief Learning Officer, ©2007 Media Tec Publishing Inc


Training Administration and Operations (Mar 07)

The fifth survey in the Training Challenges Survey Series, conducted by Expertus and, focused on training administration and operations challenges. ©2007 Expertus


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Training Manager/Director Development


The Role of the CLO - Learning from the Journey (Mar 07)

The fertile field of brand management has grown up in recognition of the power in identifying a name (brand) and the conceptual experience (meaning) that is linked with it. Chief Learning Officer, ©2007 Media Tec Publishing Inc


The New CLO - Developing Success (Mar 07)
Succeeding in a company as the new CLO takes more than finding your place in the corporate ranks. It also takes determining learning's place in the C-suite's priorities. Finding this position requires, above all, asking lots of questions.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Are We Doing Enough to Develop Our Technical Employees? (Mar 07)

Of 120 chemical plants being built around the world with price tags of $1 billion or more, one is in the US and 50 are in China.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Lies About Consultants and Vendors (Mar 07)
Before signing a contract with a consultant or vendor, you should be aware of the sweeping statements vendors make and how you can interpret them.

T+D Magazine, ©2007 ASTD


Tips From the Top (Mar 07)
Learning executives from some top companies share their strategies for being good business partners.
T+D Magazine, ©2007 ASTD


The Myth of Multitasking (Mar 07)
Many people say they multitask, but not everyone should be.

T+D Magazine, ©2007 ASTD


Future Proof - IT and the Digital Native (Mar 07)

Considering putting your IT trainers on short-term contracts in anticipation of the arrival of the digital native to your workforce? Read this first.

©2007 TrainingZONE


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Selling and Marketing Education


The Top 3 Training Websites for Finding a Course (Feb 07)

If your company has a public class schedule and it's listed on your website, here's what you need to know., ©2007 ASTD


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Learning Methods and Media


Using In-House Experts to Deliver Exceptional Learning (Mar 07)

All training programs need learning objectives, but it is especially important to develop clear, measurable objectives when designing a class to be taught by SMEs. Chief Learning Officer, ©2007 Media Tec Publishing Inc


Desktop Learning Should Reflect Reality (Mar 07)

The problem lies in the fact that many traditional instruction and design methods never have had to live at the desktop, and therefore, they tend to leave out a few key areas. Chief Learning Officer, ©2007 Media Tec Publishing Inc


learn eXact - Server Based E-learning Tool (Mar 07)
Matt Fox of Kineo takes a tour of Giunti Labs’ extensive suite of authoring and content management tools. ©2007


The Relevancy of Rapidly Developed E-Learning Content (Mar 07)
Maybe the title of this article sounds like an oxymoron to you — many e-learning content developers think relevant content and rapid development do not go hand in hand. Training Prism, ©2007 Media Tec Publishing Inc


Review - Flash Professional 8 (Mar 07)

Reviewers agree that Flash is a powerful program when used for the right purposes. Learning Circuits, ©2007 ASTD


Rapid Development of E-Learning - Tutorial (Jan 07)

A cookbook that assumes PowerPoint, Articulate, audio and more.



Build E-Learning Using Flash Screens - Tutorial (Jan 07)

Another cookbook using a different development tool. ©2007 deWeb Studios


Advanced Simulations - Tutorial (Jan 07)

A cookbook which uses Captivate 2. ©2007


Five Open-Source Learning Management Systems (Mar 07)

Open-source software for learning has been used in academia, but are open-source systems ready for deployment in corporations?

Chief Learning Officer, ©2007 Media Tec Publishing Inc


LMS Consolidation (Jan 07)

Underlying design is more important than platform.

©2007 Latitude Consulting Group


When Learning Becomes Performance Support (Mar 07)

With increasing discussion of informal and workflow learning, it’s time to look again at the practice of performance support and its role in supporting learners in the workplace. In this month’s briefing paper, Mark Harrison and Steve Rayson explore how performance support is different from traditional models, and share some tips on how to ensure your performance support is set up to actually improve people’s performance. ©2007


When Failure Strikes (Mar 07)

Most learning projects come with one or more characteristics that could potentially cause failure. Working with those aspects of the project and resolving them with a positive outcome is the challenge and joy of project management.

Training Directors’ Forum, ©2007 VNU Business Media


Self-Instruction as Self-Training (Mar 07)

The advocacy and acceptance of self-learning is basically ideological. It is recognized and promoted only in countries, companies and cultures that value independence over dependence, initiative over obedience and trust over control.

Training Prism, ©2007 Media Tec Publishing Inc


Informal Knowledge Transfer (Mar 07)
As the importance of informal knowledge transfer grows, companies are looking to communities of practice for help.
T+D Magazine, ©2007 ASTD


Improving Organizational Performance with Podcasts (Mar 07)
When it comes to the latest, hippest technology for corporations, podcasting is up there with BlackBerries and blogging. But this technology has more potential than just being a cool tool — it can revolutionize the way learning leaders deliver content.
Chief Learning Officer, ©2007 Media Tec Publishing Inc


Blogging Shines New Light on Corporate Culture (Mar 07)
Organizations are beginning to wrestle with the power of blogging while attempting to establish protocols.
T+D Magazine, ©2007 ASTD


High-Definition Documents (Mar 07)

Elliott Masie believes that these will push more intensive knowledge sharing and learning. Chief Learning Officer, ©2007 Media Tec Publishing Inc


Lights! Camera! Learning! (Mar 07)

Simple editing techniques that can turn the raw footage of a presentation into a professional quality video. Learning Circuits, ©2007 ASTD


Another Life - Virtual Worlds as Tools for Learning (Mar 07)
Are virtual worlds a breakthrough technology that will forever reshape learning and business? Or are they this season's over-hyped fad?

eLearn Magazine, ©2007 ACM


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Case Studies and Projects


Changing the Way Top Talent is Managed in Healthcare (Feb 07)

This 40-page case study is a comprehensive look at how NSLIJ has created a high-performance culture while aligning its learning to multiple business units. ©2007 Bersin and Associates


Blended Learning in a Retail Environment (Mar 07)

This 34-page case study details Quiznos University, whose curriculum combines e-learning, on-the-job training, and classroom instruction in all areas of operation - including food preparation, accounting, inventory management, safety and sanitation, employee scheduling, marketing, and much more.

©2007 Bersin and Associates


Computerized Learning at CompUSA (Mar 07)
In the competitive world of electronics and office supply retailing, companies need to make their resources widely available yet streamlined. CompUSA came to this realization in 1998 when it developed its first LMS. In the decade since, the company has reduced its training costs from more than $50 per unit to less than $1 per unit.
Chief Learning Officer, ©2007 Media Tec Publishing Inc


Cisco Illustrates How Gaming Could Work for Corporate Learning

(Mar 07)

Research indicates the average 21-year-old has played about 10,000 hours of video games. Other studies show adults learn and retain more in courses that incorporate game elements such as competitive scoring, increasingly difficult player levels and fantasy role-playing. With this in mind, Cisco Systems, a worldwide leader in Internet networking, in 2005 introduced its online Learning Game Trilogy: Rockin’ Retailer, Network Defenders and SAN Rover. CLOmedia, ©2007 Media Tec Publishing Inc


PricewaterhouseCoopers - Balancing Act (Mar 07)

Hard work and opportunities for growth are givens at New York-based accounting firm PricewaterhouseCoopers (PwC), but so is help maintaining balance. The company's learning team uses targeting programming to keep an eye on its driven workforce, coupling skill development with an emphasis on staying well-rounded.

Training Magazine, ©2007 VNU Business Media


Business Driven - Verizon Wireless (Mar 07)

Learning is big business for Verizon Wireless. Trainers at the Basking Ridge, N.J.-based communications company are expected to tie instruction directly to company objectives. This approach ensures executive buy-in, provides concrete benchmarks by which to measure success, and helps the company better serve its growing customer base, says Lou Tedrick, staff vice president, workforce development. Training Magazine, ©2007 VNU Business Media


General Mills - Serving It Up (Mar 07)

For the last couple of years, Minneapolis-based food manufacturer General Mills has hovered near the same top-10 spot in the Top 100. Ranked No. 10 in 2005 and No. 11 in 2006, it won a best practice award for its technology training in 2006. So how did the company snag the No. 5 spot this year?

Training Magazine, ©2007 VNU Business Media


EMC - Core Alignment (Mar 07)

At EMC Corp., alignment to the business and a framework built to respond to rapid change are key to training success.
Training Magazine,
VNU Business Media


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Measuring Education Value


Designing and Delivering Learning Analytics Dashboards (Mar 07)
Today's chief learning officers need to have access to meaningful information for decision-making purposes. Through a learning analytics dashboard, CLOs can obtain a broad perspective on all the areas they manage.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Level 3 Assessments - Six Red Flags (Mar 07)

Here's an overview of six red flags that will impact your ability to conduct effective Kirkpatrick level 3 assessments. Learning Circuits, ©2007 ASTD


The Relationship between Competencies and Financial Performance (Mar 07)

Recent research has shown that the use of specific competencies in performance reviews is directly correlated to business outcomes such as market-share growth and above-average profitability.

Talent Management, ©2007 Media Tec Publishing Inc


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Processes/Managing Costs/Outsourcing


Outsourced Learning - Improving the Experience (Mar 07)

The learning outsourcing market is exploding at such a fast pace, it's a question of when, not if, you'll outsource an aspect of the learning function. What can you learn from outsourcing's earliest adopters?
Chief Learning Officer, ©2007 Media Tec Publishing Inc


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Training Professional Topics

Dealing with Blunders (Mar 07)
Successful speakers understand that their imperfections are paths to trust, help, and collaboration with others.
T+D Magazine, ©2007 ASTD


Equilibrium - Best IT Careers for Work-Life Balance (Apr 07)
If you’re like many IT pros, the push-pull between work and life can easily become one-sided. But there are IT jobs out there that lend themselves to a better work-life balance. Learn which careers can lead to having both a job and a life.
CertMag, ©2007 Media Tec Publishing


IT Infrastructure Managers - Will the Third Wave Energize Companies? (Apr 07)
The job role of IT infrastructure manager can become a sort of catchall in many IT departments. Moving into this management position can mean tackling everything from network support to help-desk services, security management and database administration.
CertMag, ©2007 Media Tec Publishing


Sprint Nextel: Calling All Certified Techies (Apr 07)
With a staff of about 8,000 full-time, contract and outsourced IT professionals, Sprint Nextel provides many opportunities for techies, from analysts to programmers to project managers. But if you want a job at Sprint Nextel, you have to be smart, and you have to be able to execute.

CertMag, ©2007 Media Tec Publishing


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Education Administration

No articles this month.


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Skills Gap/Technical Certification


CWNE - Building a Wireless Network Expert (Apr 07)
In the beginning, the Certified Wireless Network Professional (CWNP) program set company direction partly based on knowledge of the certification industry and partly based on business best practices. Now, with overwhelming participation, the program has taken on a life of its own.

CertMag, ©2007 Media Tec Publishing


Building Your Career Path in Information Security (Apr 07)
To have a successful career progression in information security, you now must go beyond technical know-how to gaining management and communications skills, as well as an understanding of policy, processes and personnel.

CertMag, ©2007 Media Tec Publishing


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And, Finally.....



The Bath and the Bucket Story (lateral thinking, making assumptions, dangers of judging people)

This lesson addresses lateral thinking, narrow-mindedness, the risks of making assumptions, and judging people and situations.

A party of suppliers was being given a tour of a mental hospital.

One of the visitors had made some very insulting remarks about the patients.

After the tour the visitors were introduced to various members of staff in the canteen.

The rude visitor chatted to one of the security staff - Bill, a kindly and wise ex-policeman.

"Are they all raving loonies in here then?" said the rude man.

"Only the ones who fail the test," said Bill.

"What's the test?" said the man.

"We show them a bath full of water, a bucket, a jug and an egg-cup, and we ask them what's the quickest way to empty the bath," said Bill.

"Oh I see, simple - the normal ones know it's the bucket, right?"

"No, actually the normal ones say pull out the plug. Should I check when there's a bed free for you?"

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager