CEdMA-Europe Members' Newsletter - April


Welcome to the fourth CEdMA-Europe Members' Monthly Newsletter of 2007, which will be sent out at the end of April to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains not only articles with the whole month's news but also individually dated press releases.

In Reviews and Current Trends, there are 10 articles, including the recently "nominated" 20 most influential training professionals, feedback from the recent eLearning Guild gathering in Boston (three articles), information on US Government funding for training, teleworking, and a view of learning and development in 2010.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the eight articles include running a lean "ship", employee disengagement, flexible working, the trouble with SME's and E-mail addiction.

As usual, the Learning Media and Methods articles are many and varied (13 in total), covering virtual classrooms, rapid e-Learning, the use of games (four articles), podcasting and MLearning (four articles) and LMS implementation.

Case Studies and Projects has descriptions of projects from two different organisations, plus a white paper on managing change.

Measuring Education Value has a single article from Jack Phillips on ROI.

Processes/Managing Costs/Outsourcing has a single article on improving the experience of outsourced learning.

There are five articles in Training Professional Topics, two dealing with careers and finances and three on presentation skills.

There's one Education Administration article on planning a conference.

Finally, in Skills Gap/Technical Certification there are two articles on the international market and a CompTIA certification.







12 June, "Working with Partners"

The early summer CEdMA Europe half-day Workshop will take place on 12 June 2007 1330-1700 UK time at Steljes Bagshot. It's all about sharing what we have done and are doing with partners in the widest sense, so don't come along expecting to hear how it should be done. Be prepared to listen and contribute your own experiences. The facilitators will be Simon Maskrey of SUN Microsystems, Jasmine Huxtable-Wright of Symantec and Norman Buckberry from Reynolds and Reynolds.

1300 Coffee
1330 Introduction - Mike
1335 Using Partners in the Selling Process - Simon
1430 Break and Networking
1445 Using Partners in the Delivery Process - Jasmine
1540 Break and Networking
1555 Training, Accrediting and Certifying Partners - Norman 
1650 Summary
1700 Close

Click to get a printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

I look forward to seeing you there!

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10-11 May "How to Define and Sell the Value of Training"

The Spring Conference will take place at the Marriott Meon Valley Hotel and Country Club on Thursday and Friday 10-11 May. The theme is "How to Define and Sell the Value of Training", a topic area voted by you the members as being the most pressing in the current environment 

Following the recent successful change, Pulse of the Industry will again get everyone to share their hot topics, which will have been gathered in an online survey in advance with other input. Pulse is intended to introduce everyone, and help with networking during the event, as individuals explain what their key interests are.

By limiting each summary to two minutes with one speaker per company, we can then move on to Who are our Audiences. This session helps us determine for whom we need to define and to whom we have to sell our value proposition. This leads on to a discussion on Internal Learning Experiences before we address Our Value Propositions for these Audiences (internal and customers). The final sessions of the first day address Expressing our Value Proposition and Building Customer Case Studies.

On Friday morning we are joined by David Freedman, Sector Head of IT at Huthwaite International, who will take a high level look at some processes and skills for increasing the likelihood of success at Selling Value Internally and Externally, which will include exercises and your direct participation.

On Friday afternoon in Hot issues/topics, we'll bring together the input sent in advance and discuss along with any other conference-specific outcomes. Finally, after a short CEdMA Annual General Meeting, we have Planning the events in the rest of 2007, where we want your input for future workshops and conferences.

Further details can be found here.

Click to get a printable agenda.

PS For those of you who are golfing enthusiasts, the venue boasts a championship golf course which you might like to try either on Wednesday afternoon or late Friday afternoon or both, at greatly reduced rates!

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Recent Articles from the Education and Training Press



Industry News from IT Skills Research (Apr 07)

IT Training Press Releases (Apr 07)

E-Learning Market Briefing from Kineo (Apr 07)

Intrepid selects SumTotal for LBPO Offering (Apr 26)


Plateau Systems and Ninth House in Strategic Alliance (Apr 25)


Security Certified Program extends contract with Prometric (Apr 24)


Certiport and Adobe Systems launch line of certifications (Apr 24)


SAP, Adobe Join Forces for Virtual Learning (Apr 23)


eLearning Guild Gives SumTotal Top Honors (Apr 20)


Survey - Is it OK to check email during meetings? (April 19)


Plateau Systems expand relationship with Verizon Business (Apr 17)


Technomedia Training leader in LMS Customer Satisfaction Study
(Apr 17)


Survey - Trainers Feel Forced to Minimize Employees Time Off Job
(Apr 9)


Training Media Review gives RapideL strong rating (Apr 9)


eLearning Guild Survey recognizes Plateau Systems (Apr 4)


Department of Commerce Switches to Learn.Com LearnCenter Platform (Apr 3)


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Reviews and Current Trends


Top 20 Most Influential Training Professionals (Apr 07)

These individuals were nominated and selected by their peers for their exceptional contribution to the growth of our industry.

©2007 Training Industry, Inc.


Learning Together - The eLearning Guild Annual Conference (Apr 07)

Almost 1,000 people participated in the Guild’s 2007 Annual Gathering held in Boston April 10 to 13 — over 30% growth in attendance from last year! Participants benefited from more than 100 content-rich sessions and lots of opportunity to network with their e-Learning peers. Here’s a summary of the event. ©2007 The eLearning Guild


eLearning Guild LMS report (Apr 07)
The survey was of 2,300 E-learning Guild members, which are mostly in the US. The report is useful in providing a snapshot of the LMS market and the report helpfully breaks down the respondents into larger corporates, small and medium sized corporates and the government/education sector.


The future of rapid e-learning tools (Apr 07)

Kineo headed to the eLearning Guild Annual Gathering in Boston this month. A major area of debate at the conference this year was the future of e-learning tools – a subject we’ve been keeping tabs on for several months.  In this article Matt Fox looks at the key themes of the debate, and adds his views on where the tools are headed. ©2007


Software Selections (Apr 07)
It may be time to commit to that e-learning program you've been eyeing for months. To help you make this crucial decision, we asked six vendors to share the offerings they're most excited about this spring.

Training Magazine, ©2007 Nielsen Business Media, Inc.


Tapping Learning's Top Trends: Talent, Value, Speed and Outsourcing (Apr 07)
Four trends are shaping today's learning industry: a convergence around talent management, value demonstration and optimization, the need for speed, and the dramatic growth of training outsourcing.  Understanding these trends is the first step in making sure you're ready to take advantage of them as you develop, adjust and execute your organization's learning and development strategies. Elearning!,
©2007 Geolearning


New Bills Enhance Training Efforts (Apr 07)

Labor appropriations bill includes funding for federal training programs.

T+D Magazine, ©2007 ASTD


Public Funds for Training - Is Your Company Getting Its Share (Apr 07)

When it comes to garnering money for learning programs, CLOs are not limited to company coffers - the government provides public funds through both the federal Workforce Investment Act (WIA) of 1998, as well as through federal programs in various agencies.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Telework Increases (Apr 07)

Last year, 63% more employers allowed their employees to work remotely than in 2004. T+D Magazine, ©2007 ASTD


2010 - A Training Odyssey (Apr 07)
William Doherty looks at the changing face of learning and development.

©2007 TrainingZONE


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Training Manager/Director Development


Running a Lean Learning Function (Apr 07)
The lean enterprise system is primarily thought of as a process designed to improve manufacturing practices. Although this is unquestionably true, it also can benefit employee learning and development programs. Find out how you can make lean principles work for you.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


CLOs as Organization Transformation Catalysts (Apr 07)
I've found the key contributors to success include the ability to uncover and anticipate where the obstacles to change might be and then position and work through them.
Chief Learning Officer, ©2007 Media Tec Publishing Inc


Employee Disengagement Strikes Early (Apr 07)

A survey finds that 43 percent of employees are disengaged by their third year.

T+D Magazine, ©2007 ASTD


Flexible Work Policies Mean Business (Apr 07)

Flex time and other work-life initiatives are popular retention tools in a tight market. T+D Magazine, ©2007 ASTD


The Story of Data- and Dialogue- Driven Leadership (Apr 07)

As companies grow, where does employee voice stand? It's a question that Theresa M. Welbourne, Ph.D., founder, president and CEO of eePulse Inc., has spent a career studying. Learn about her research and discoveries about data-driven leadership. Chief Learning Officer, ©2007 Media Tec Publishing Inc


Subject Matter Expert Trouble? (Apr 07)

Solutions to entice subject matter experts to deliver training at your organization. Training Magazine, ©2007 Nielsen Business Media, Inc.


Experiential Learning Integrates Action Coaching to Maximize Results (Apr 07)

As you design experiential learning programs, remember to step back and ask yourself: How are team participants and their coaches staying in touch to maximize business results.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Just Say No - Addressing E-Mail Addiction (May 07)
 A new addiction has taken hold of corporate America. At home, in their cars and even in meetings, business professionals can last barely 10 minutes without getting their fix. What they crave, of course, are BlackBerries, Treos and the other handheld devices that allow them to make phone calls, answer e-mails and schedule appointments anytime, anyplace. This obsession is so prevalent, many people have started calling their PDAs "CrackBerries." 
Talent Management, ©2007 Media Tec Publishing Inc


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Selling and Marketing Education

No articles this month.


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Learning Methods and Media


The Learning Mixer (Apr 07)

Learning professionals who favor using formal learning exclusively (or informal learning exclusively) are denying themselves the opportunity of mixing the ideal combination for the situation. 
Chief Learning Officer,
©2007 Media Tec Publishing Inc


Virtual Classroom Technology (Dec 06)

This free report from Bersin & Associates outlines the framework that Hitachi developed so you can learn from their success. Learn how to evaluate courses for virtual classroom technology. Find out how to put together a detailed process for virtual classes and discover how to train instructors.
©2006 Bersin and Associates


Engineering Principles for Rapid E-Learning (Apr 07)
In today's climate, no aspect of business escapes being eyed for potential performance improvements; it's all felt on the bottom line. This extends to e-learning, as well, where being resourceful and disciplined can make for great gains in speed and cost efficiency.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Unlimited Learning - The role of computer and video games in the learning landscape (Sep 06)

ELSPA (the Entertainment and Leisure Software Publishers Association) and the DfES has launched this report which explores the benefits of using video games in learning. It offers resources, case studies and lists of educationalists, games developers and publishers. ©2006 Crown Copyright


Games and e-Learning (Nov 06)
What do games have to offer learners in education and training? Clark’s dream list includes: motivation, learner-centricity, personalisation, incremental learning, context, rich media mix, safe failure, immediate feedback, lots of practice and reinforcement and lots of collaboration. This white paper looks at the ways we can learn and benefit from games. ©2006 Caspian Learning


Horizon Report 2007 - Six Key Trends in Online Learning (Jan 07)
This report by Educause and New Media Collaboration identifies new trends in online and blended learning. It describes the work of the NMC’s Horizon Project, and emerging technologies and the six key trends likely to have a large impact within higher education. ©2007 The New Media Consortium


Winning Games (Apr 07)
When your latest product launch is around the corner, and you have no idea how to get your sales reps up to speed in time, games and simulations are a tempting option. Board games, video-rich online simulations, and everything in between, are so engaging, your employees will be glad to play.

Training Magazine, ©2007 Nielsen Business Media, Inc.


Podcasting Reviewed (Apr 07)

Kineo and Ufi/learndirect have teamed up to create a series of free guides on key issues in learning and technology. The idea is to share insights, experience and good practice on a wide range of topics, in an informal, pragmatic tone. This first guide is meant for those new to podcasting and its potential. There is an accompanying podcast from Donald Clark, a Ufi Board member and an advocate of e-learning and technology, discussing the benefits of podcasting.

©2007 Ufi/learndirect and Kineo


Direct Download Podcasting - A Call to Action (Apr 07)

Create a direct download podcast of a live phone conference presentation with a remote presenter. Learning Circuits, ©2007 ASTD


MLearning (Mobile Learning) - “M” is for Maybe (Apr 07)

More than half of the knowledge workforce is on the move, their only connection to the electronic universe through small, portable, wireless devices. The race is on to use these devices - with all their not inconsiderable constraints -- to provide mobile workers with the knowledge and skills they require to operate at the coal face. And reluctant to saddle themselves with that somewhat tarnished 'e' prefix, they gave birth to a new buzzword - m-learning. In this article, Clive Shepherd assesses the arguments for mobile learning whilst trying to stay grounded in reality. WorkplaceXpert, ©2007 Clive Shepherd


10 steps to a successful mobile deployment (Apr 07)

Companies around the globe are look for ways to do more with less. Many recognize that their mobile workforce is being managed inefficiently, and extending business process automation to mobile field workers is becoming a priority. These 10 steps identify how you can get started automating and mobilizing these business processes. Elearning, ©2007 B2BMediaco


Start Small, Finish Big (Apr 07)

Ensuring your success in implementing a enterprise-wide learning management system through a partitioned rollout

Training Prism, ©2007 Media Tec Publishing Inc


The Stampede to Talent Management (Apr 07)

Because a robust LMS platform is at the core of most LMS vendors' solutions, it's imperative LMS offerings are not compromised by investments in new products. Chief Learning Officer, ©2007 Media Tec Publishing Inc


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Case Studies and Projects


Virtually Integrated (Apr 07)

Top-notch technology takes IBM another step up the ladder of learning excellence, the integrated way.

Training Magazine, ©2007 Nielsen Business Media, Inc.


Meet and Greet in 3-D - Virtual Onboarding at IBM (Apr 07)

In the range of options available to talent managers, one platform that's expanding rapidly is the virtual world. A growing number of companies now encourage their employees to onboard and network within online universes - essentially, they meet within a video game.

Talent Management, ©2007 Media Tec Publishing Inc


Using Learning as a Business Driver at PricewaterhouseCoopers (Apr 07)

For the CLO, there's learning, and then there's business. Without the business element, learning efforts can produce little return, something PricewaterhouseCoopers CLO Tom Evans understands. Blending newer, more experienced managers with a real-world learning/business platform, he has initiated measurable changes at the firm.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Managing Change in Application Implementation Rollouts (Apr 07)

While the stress on business efficiency is driving organizations to implement ERP, SCM, and CRM applications, deploying these applications and realizing their benefits is a complicated task fraught with a number of risks. Quite often, an enterprise-wide rollout is a global rollout. ©2007 Genpact


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Measuring Education Value


Measuring ROI - Fact, Fad or Fantasy (Apr 07)

Charting ROI's journey to acceptance, the lingering questions that remain and its implementation. T+D Magazine, ©2007 ASTD


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Processes/Managing Costs/Outsourcing

No articles this month.


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Training Professional Topics

Workplace Diplomacy - Why It is Critical to Your Career Success (May 07)

The greater the role technology plays in the success of companies, the more visible IT professionals become. No longer hidden behind computer screens or in server rooms, today’s IT workers are key contributors to the decision-making process and, as a result, must be able to work effectively with individuals throughout an organization. CertMag, ©2007 Media Tec Publishing


A Measure of Safety (May 07)

Self-employment is risky. There’s no other way to put it. You don’t have the luxury (or safety) of a steady paycheck, benefits and all the other perks that come with a full-time job. Clients come and go, there’s always a new bill to pay and your success or failure wholly depends on you.

CertMag, ©2007 Media Tec Publishing


Put Down the Script (Apr 07)

Trainers can avoid reading leader guides during presentations with the help of a few practical tips. T+D Magazine, ©2007 ASTD


The First Five Slides - Unlocking the Story Buried in Your Presentation (Apr 07)

If you use bullet points in your PowerPoint presentations, it’s probably because writing bullets helps you to build slides quickly and reminds you to cover all the points you want to make. But although bullet points may help you to do many things, one thing they cannot do is help you to tell a story.

 ©2007 Cliff Atkinson


You, Too, Can Use Video in Your PowerPoint Presentation (Apr 07)

When you're speaking to an audience, you want them to be thinking about your message. They should be focused on you and what you're saying. You want them swept along, totally locked-in and following your flow. It doesn't help if you have to stop in the middle of a presentation and say, "Now just a minute while I switch to a different system and play this short video. "The easiest way to avoid this is to combine all the components of your presentation into a single package. Training Magazine, ©2007 Nielsen Business Media, Inc.


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Education Administration


Planning a Conference? (Apr 07)
Whether you are a seasoned operations manager or a once-a-year meeting planner, Training offers some tips of the trade.

Training Magazine, ©2007 Nielsen Business Media, Inc.


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Skills Gap/Technical Certification


The International Market for Certification (May 07)

The international certification market is drawing a lot of attention. Although most agree the United States has the biggest credentialing market, determining the other major global players, and why they’re busily getting certified, depends on who you ask. CertMag, ©2007 Media Tec Publishing


CompTIA and CEAs Home Technology Integration Certification (May 07)

The Computing Technology Industry Association (CompTIA) and the Consumer Electronic Association (CEA) have developed a new professional certification for individuals in home technology integration. CEA-CompTIA Digital Home Technology Integrator+ (CEA-CompTIA DHTI+) covers all aspects of the connected home. CertMag, ©2007 Media Tec Publishing


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And, Finally.....



Direct mail campaign "clanger" story (human nature, integrity, delegation and training, and advertising is a funny business...)

This is a true story. Some years ago a client engaged a consultant to help with a small postal mailing to the purchasing departments of blue chip corporations. The consultant sourced the list (which was provided on MS Excel) and drafted the letter. Thereafter the client was keen to take control of the project, that is, to run the mail-merge and the fulfilment (basically printing, envelope-stuffing and mailing).

The consultant discovered some weeks later that a junior member of the client's marketing department had sorted the list (changed the order of the listed organisations in the spreadsheet), but had sorted the company name column only, instead of all columns, with the result that every letter (about 500) was addressed and sent to a blue chip corporation at another entirely different corporation's address.

Interestingly the mailing produced a particularly high response, which when investigated seemed to stem from the fact that an unusually high percentage of letters were opened and read, due apparently to the irresistible temptation of reading another corporation's mail...

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager