CEdMA-Europe Members' Newsletter -
June 2007


  12 June, "Working with Partners"
18 September, "Emerging Technologies"
  29 January, "Increasing Penetration in the Installed Base"


  8-9 November, "Optimising your P&L"

Recent Articles from the Education and Training Press:
  Reviews and Current Trends
  Training Manager/Director Development
  Selling and Marketing Education
  Learning Methods and Media
  Case Studies and Reports
  Measuring Education Value
  Processes/Managing Costs/Outsourcing
Training Professional Topics
Education Administration
  Skills Gap/Technical Certification

And, Finally.....

Feedback, please!

Welcome to the sixth CEdMA-Europe Members' Monthly Newsletter of 2007, which will be sent out at the end of June to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains seven articles with the whole month's news, two of which contain individually dated press releases.

In Reviews and Current Trends, there are 12 articles, including detailed surveys on Learning Content management, Synchronous Learning Systems and Learning Measurement, plus the report on the Top 50 Training Companies in the UK in 2006.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the eight articles include running training like a business, persuading your colleagues to integrate training, developing relationships with colleagues, customer and partners, integrating workforces, and the legal exposures resulting out of poorly designed training.

There are two articles in Selling and Marketing Education, one focusing on education marketing as a business tool both internally and externally, and the other on less expensive ways to get the word out.

As usual, the Learning Media and Methods articles are many and varied (15 in total), including rapid e-Learning (four), simulations and games (three) and LMS (three).

Case Studies and Projects has eight articles, five about specific companies, two more general in nature, plus one on unions and e-Learning.

Measuring Education Value has three articles, two on ROI and one on the success of meetings.

Processes/Managing Costs/Outsourcing has a single article, but this time looking at how a professional can become "offshore-proof".

There are seven articles in Training Professional Topics, including four on presentation skills, one on facilitation skills, and a product review of a presentation software package.

Finally, in Skills Gap/Technical Certification there are two articles, one on the new Microsoft certifications and the other on incorporating experience into certification programs.







12 June: "Working with Partners"

27 people from 17 companies attended three facilitated discussions on using partners for selling, using partners for delivery and training and accrediting partners. Thanks go to Jasmine Huxtable-Wright, Simon Maskrey and Norman Buckberry who led the sessions and to Steljes who not only hosted us but also  fed us in their Bagshot headquarters. Overall feedback was 4.6 out of 5. All the materials, including three "Best Practice" sheets, are in the Members-Only section of the website. 

18 September: "Emerging Technologies"

The early autumn CEdMA Europe half-day Workshop will take place on 18 September 2007 1330-1700 UK time at HP Bracknell. Steve Rayson, a leading expert in the field from Kineo, will give us an update about what's happening in emerging technologies then it's all about sharing what we have done and are doing with new technologies in training delivery. You are invited to bring materials along with you to "show and tell". Be prepared to listen and contribute your own experiences.


1300 Coffee
1330 Introduction - Mike
1345 Emerging Technologies - e-Learning 2.0? - Steve Rayson, Kineo
1515 Break and Networking
1545 Sharing our own experiences
1655 Summary
1700 Close

Here's your printable agenda, which has a description of Steve's session.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions around Friday 07 September 2007.

I look forward to seeing you there!

29 January, "Increasing Penetration in the Installed Base"

For those of you starting off a new year with an increased revenue target (isn't that everyone?), this workshop is a "must-attend". We'll follow our successful formula of having facilitated sessions which will be documented as "Best Practice" papers.

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8-9 November: "Optimising your P&L"

The conference topic is “Business Management”, while the theme is “Optimising your P&L”. Subjects to be covered include:

  • Targets v Resources

  • Internal pressures

  • ROI to develop and run courses

  • Prioritisation

  • Resourcing (instructors, consultants, partners, contractors, outsourcing)

  • Quality

  • The role of IITT and TAP

Again, the venue is yet to be determined, but rumours suggest that it will not be south Hampshire yet again.

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Recent Articles from the Education and Training Press



Quick News Digest from IT Skills Research (Jun 07)

Industry News from IT Skills Research (Jun 07)

Update from IT Training Magazine (Jun 07)

IT Training Press Releases (Jun 07)

Industry News Headlines from CLOmedia (Jun 07)

E-Learning Market Briefing from Kineo (Jun 07)

New Products - LMS (Jun 07)
Here's a round-up of what's new in the LMS world.
Elearning!, Summer 2007,
©2007 b2bmediaco

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Reviews and Current Trends


Learning Content Management - Executive Viewpoint (Mar 07)

Elearnity has been tracking the Learning Content Management (LCM) market for over five years. During this time, corporate awareness of LCM has changed from general apathy and confusion to growing recognition of the lack of learning content strategies in their current learning and e-learning thinking. The findings from the research are summarised in this Executive Viewpoint paper.

©2007 Elearnity limited


Top trends in e-learning and corporate training (Apr 07)

This is an exciting time of change in enterprise learning and talent management. Read about the top ten trends shown by Bersin & Associates research. This is a quick but important read for anyone involved in employee development.

HR Management 5, ©2007 Bersin and Associates


Synchronous Learning Systems (Jun 07)
Synchronous e-Learning is already very pervasive, with almost 65% of Guild Members using Synchronous Learning Systems on a regular basis and with some industries seeing double-digit annual growth in their adoption and use. But Synchronous Learning Systems are not commodities. This report underscores the significant variations among the available tools, highlighting differences in features, ease-of-use, Guild member satisfaction, and costs.

©2007 The eLearning Guild


Expertus Survey - Learning Measurement (Jun 07)
Survey Results from Expertus/ Study, June 2007

©2007 Expertus


Is big bountiful? (Jun 07)

This year's top 50 line-up includes a sole supplier that has more than a 12 per cent share of the UK training market. Is more consolidation on the cards?

IT Training Magazine, ©2007 The British Computer Society


Synergizing HR and Training (Jun 07)

Survey finds that talent management responsibilities are creating a collaborative relationship between HR and training. T+D Magazine, ©2007 ASTD


Mass Customizing the Training Industry (Jun 07)

A recent survey conducted by IBM and ASTD shows that less than half of the organizations surveyed are doing a good job addressing changing workforce demographics. T+D Magazine, ©2007 ASTD


Wake-Up Call (Jun 07)

Snore-fest PowerPoint slides and rambling classroom lectures are no longer the norm. Companies today are finding new ways to teach old concepts.

Training Magazine, ©2007 Nielsen Business Media, Inc.


From Publisher to Standard Keeper (Jun 07)
Colin Steed, now chief executive of the IITT answers questions on his career and his current thinking on the industry.
IT Training Magazine,
©2007 The British Computer Society


Learning Outsourcing Marches Ahead (Jun 07)

The price you will pay for a given program or content development project is based on far more than the content itself.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


SaaS - Skills as a Service (Jun 07)

Software as a service (SaaS) has changed application architecture beyond recognition. Could skills as a service do the same for the architecture of organisation? IT Training Magazine, ©2007 The British Computer Society


Middle Managers Feel Squeezed (Jun 07)

Survey finds that middle managers are frustrated with their increased workload. T+D Magazine, ©2007 ASTD


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Training Manager/Director Development

Run Training like a Business Operation (Jun 07)
Running a learning and development organization isn’t a job for the faint of heart. To keep up with the pace of change, learning professionals at all levels must continually develop new skills. How do you manage such constantly changing requirements and expectations? Elearning!, Summer 2007,
©2007 b2bmediaco

The Human Element of Successful Training (Jun 07)
Studies have shown that developing deep, genuine relationships—both internally among co-workers and externally with partners and customers—is one of the most important skills we can have.
T+D Magazine, ©2007 ASTD

Putting just-too-late training in the bin (Jun 07)

Jooli Atkins suggests ways of persuading your IS colleagues to integrate training. IT Training Magazine, ©2007 The British Computer Society


Intangibles Rule (Jun 07)

Learning in organisations is not a science experiment under controlled conditions in the lab. Chief Learning Officer, ©2007 Media Tec Publishing Inc


The Business Results of Strategic On-boarding (Jun 07)

HR experts estimate turnover costs at 30% to 50% of an employee's first year pay. Some suggest the true cost is closer to 100%.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Are You at Risk? (Jun 07)

Poorly designed workplace learning programs can cause legal nightmares.

T+D Magazine, ©2007 ASTD


The New Face of Workforce Integration (Jun 07)
Many senior executives are looking for new ways to integrate their most important workforces more effectively. This isn't just "workforce collaboration" under a new name — it's an opportunity to move beyond traditional approaches to collaboration.
Chief Learning Officer, ©2007 Media Tec Publishing Inc


Working in the Flat World of Learning (Jun 07)

CLOs should pay attention to one overarching priority: how to have more impact on the business. Chief Learning Officer, ©2007 Media Tec Publishing Inc


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Selling and Marketing Education


Education Marketing as a Business Tool (Jun 07)
Most learning leaders know that internally marketing an enterprise's learning and development offerings can create increased engagement among employees. Marketing these offerings externally, however, can affect the bottom line through increased brand value.

Chief Learning Officer,
©2007 Media Tec Publishing Inc


Getting the Word Out (Jun 07)
The marketing of learning initiatives doesn’t have to be expensive to produce great results.
T+D Magazine, ©2007 ASTD


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Learning Methods and Media


Openness helps smooth change (Jun 07)

All learning can be seen as a change management process.

IT Training Magazine, ©2007 The British Computer Society


The Emerging Possibilities of E-Learning 2.0 (Jun 07)

By its very name, e-learning must involve learning. That is certainly the hope and message of e-learning providers, who want to sell their products and services to corporations, educational institutions, and the general public.  The web sites of e-learning providers are replete with claims of effectiveness, huge savings, and transformations in individuals and organizations.

©2007 Brandon Hall


High-Tech Learning for Low-Tech Employees (Jun 07)
There are two new realities learning leaders must understand: High-tech learning is practical now, and traditional low-tech employees are truly high-tech learners. Today, high-tech training for low-tech jobs is about what's possible for employees everywhere.
Chief Learning Officer, ©2007 Media Tec Publishing Inc

A Courseware Authoring Tool Evolves: ToolBook Instructor 9 (Jun 07)
ToolBook has been an important part of the e-Learning development landscape for the past two decades. However, “long-standing” does not mean “standing still,” and ToolBook Instructor has just launched a new version with a number of important changes that you should know about. This article gives you an in-depth look at how the product is keeping up with your needs.
©2007 The eLearning Guild

Rapid E-learning Reviewed (Jun 07)

Kineo and Ufi/learndirect have teamed up to create a series of free guides on key issues in learning and technology. The idea is to share insights, experience and good practice on a wide range of topics, in an informal, pragmatic tone. This third guide looks closely at what rapid e-learning can do for your organisation, where it’s working for others, and how to take it forward.

©2007 Ufi/learndirect and Kineo

The Rise of Rapid E-Learning (Jun 07)
Mike Alcock, MD of Atlantic Link Ltd, argues that the landscape of e-learning has changed out of all recognition as a result of rapid e-learning authoring software.
©2007 TrainingZONE 

Rapid Development of Media-rich Interactive E-learning (Jun 07)

The University College Dublin School of Medicine and Medical Science (UCD) wanted to increase the quantity and quality of its e-learning materials without converting the lecturers into e-learning developers. By making greater use of images and digital media, it could encourage the students to reflect on their learning and develop case studies on the diagnosis and treatment of disease. However, the tool selected had to be suitable for use by medical lecturers with limited IT experience. Elearning!, Summer 2007, ©2007 b2bmediaco


Rapid E-Learning Tool - Captivate 2 (Jun 07)

As rapid e-learning authoring tools go, Captivate is well established as a dominant systems training tool. But now there’s Captivate 2…what can it do? ©2007

Simulations: Slowly Proving Their Worth (Jun 07)
Simulations have slowly emerged as a training tool because some practitioners still shudder at the cost and question the value. T+D Magazine, ©2007 ASTD

What do Simulations cost? (Jun 07)
When purchasing simulations, organizations typically buy them as off-the-shelf versions or commission custom-developed simulations that are built to match their learning needs.
T+D Magazine, ©2007 ASTD

Game-Based Learning Attracts Corporate Trainers (Jun 07)
Here are some tips from game designers at Digitalmill and Cisco Systems.
Learning Circuits, ©2007 ASTD

Buying a Learning Management System (Jun 07)
Advice from Learning and Development Executives, as moderated at the LMS 2007 Conference. Elearning!, Summer 2007,
©2007 b2bmediaco

Selecting an On-Demand LMS (Jun 07)
A litmus test for separating the hype from reality in a world of SAAS.
Elearning!, Summer 2007,
©2007 b2bmediaco

Chatting Up Your LMS (Jun 07)
Among the many features that an LMS contains, chats and forums are perhaps the most underused and under appreciated. Learning Circuits, ©2007 ASTD

Healthcare Leads the Way in Mobile Learning (Jun 07)
Mobile learning is starting to gain traction among US workers, but it has been a strong trend in healthcare for several years.
Learning Circuits, ©2007 ASTD

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Case Studies and Projects

Caterpillar Builds a Powerhouse in Enterprise Learning (Jun 07)
The leadership challenge was to develop leaders who valued collaboration, had strong business acumen, and thought globally. Caterpillar’s enterprise learning plan was the answer. Elearning!, Summer 2007, ©2007 b2bmediaco

Woolies' Spring Clean (Jun 07)

A 10-year leap in technology needs careful planning and effective training to be successful. Woolies is making just that sort of change in moving to Office 2007 and installing a new learning management system as well.

IT Training Magazine, ©2007 The British Computer Society


Nationwide Insurance as an Information Industry (Jul 07)

With computers handling almost all forms of financial transactions, insurance companies often need IT staffs as large as some software companies. That’s certainly the case at Nationwide Insurance, which employs 6,000 IT professionals, making IT the second-biggest department in the company.

CertMag, ©2007 Media Tec Publishing


E-Learning and Unions (Jun 07)

One of the traditional activities of labor unions has always been the professional education and skills development of their members. Unions face the same problems in training delivery as corporations, and e-Learning offers the same advantages to both. While unions in other parts of the world may be ahead in adopting e-Learning technology, their counterparts in North America are offering some innovative programs. ©2007 The eLearning Guild


Operational Efficiency: Lessons from Global Enterprises (Jun 07)
From language and cultural differences to the difficulties deploying programs and initiatives to a widespread workforce, global corporations need efficient solutions to remain internationally competitive. Learn how three global enterprises — Holland American Line, JPMorgan Chase and Genpact — ensure operational efficiency across international lines.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Give Customers Direct Access to Online Support via Web Conferencing (Jun 07)

Tribal Data Resources Leverages SAAS Model.
Elearning!, Summer 2007,
©2007 b2bmediaco


Mexico's National for Public Health embraces E-learning with WebEX (Jun 07)

The Institute needed real-time classes with strong voice, video, and application-sharing capabilities. Elearning!, Summer 2007, ©2007 b2bmediaco


Microsoft’s Leading Edge (Jun 07)
The software giant asked some probing questions about its cultural direction and wound up with a new way to develop future leaders.

Training Magazine, ©2007 Nielsen Business Media, Inc.


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Measuring Education Value


Guerrilla ROI: Building a High-Impact Project Portfolio (Jun 07)
Accurate measurement of training impact can be elusive, time-consuming and expensive. Although the existing evaluation methodologies have served our industry well, we must ask whether there are other methodologies to evaluate training and performance initiatives that might serve our fast-paced business environment even better.

Chief Learning Officer,
©2007 Media Tec Publishing Inc

Performance Management: Executing Strategy to the Desktop (Jun 07)
The same information age that has driven this new human-capital-based business model, has also provided business with the tools to success: The Balanced Scorecard and a suite of increasingly powerful and integrated applications called Employee Performance Management software.
Elearning!, Summer 2007,
©2007 b2bmediaco

We Have to Stop Meeting Like This (Jun 07)
Organizations are beginning to require evidence of results from all types of meetings and events. As with learning events, success requires not only that the conference provider pay attention to results but also that sponsors are engaged before, during and after the event.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


KnowledgeAdvisor's Materials

These have been updated to include more recent publications.


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Processes/Managing Costs/Outsourcing


How to Make Yourself Offshore-Proof (Jul 07)

Offshoring IT jobs isn’t a new trend, and it’s probably not going away any time soon. To compete in this global market, IT pros need to develop a set of non-exportable business skills. CertMag, ©2007 Media Tec Publishing


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Training Professional Topics

Dollars and Sense (Jun 07)
You can train non-financial employees to understand finance and accounting, but does it make a difference to the bottom line? Absolutely.

Training Magazine, ©2007 Nielsen Business Media, Inc


Five Steps to a MAGIC® Facilitation (Jun 07)

Do your customers—program participants—leave your program feeling as though they had an exceptional learning experience? Release the MAGIC within you and apply the same Five Steps you teach your associates to your own facilitation—you may find this will leave them wanting to come back for more.

©2007 Communico Ltd


Production Before Perfection (Jun 07)
This month, we focus on a basic guiding principle that can help you to avoid presentation procrastination. We call it "Production before Perfection" (PBP). Everyone procrastinates! Have you ever thought about that? The idea is based on the simple premise that you don't have to have all the answers before you can start working! You can start now on that important presentation and fix it later.
©2007 Tony Jeary


Presenting With Impact (Jun 07)
Excuse me for paraphrasing a cliché, but you are what you write and say. Your reputation with customers or colleagues often rests on a single interaction. Whether presenting in a boardroom or conducting daily business, you may only have one shot at communicating—not just your message, but who you are. 

©2007 Dianna Booher


Three Laptop Tricks For Better Presentations (Jun 07)
Does this sound too familiar? The clicker controls PowerPoint on a laptop, which sits on a nearby podium.. The audience fights narcolepsy as they're gently lolled into a passive PowerPoint stupor. The slides themselves are random, artless, complex and -- worst of all -- numerous. The presentation exceeds its time, despite the fact that he glanced at his watch several times during the talk. If you don't want to be that guy, I think I can help. A great presentation requires ideas and techniques that have nothing to do with technology. Here are three laptop tricks I use that are less well known, but will help you deliver better presentations.  ©2007 IT Management


Preparing IT Professionals for Converged Network Solutions (Jul 07)

The next era in business communications will deliver voice, video and multimedia applications at broadband speed across access-independent, multi-vendor networks. Not surprisingly, there’s been an uptake in demand for IT professionals as converged network solutions change the way we work, play, learn and conduct business. CertMag, ©2007 Media Tec Publishing


Featured Product Review - SmartDraw (Jun 07)

SmartDraw 2007 contains a wealth of graphics templates for business and personal use. The templates are divided into nine major categories, from flowcharts and organization charts to office-floor plans, process mapping, timelines, and Gantt charts. ©2007 TMR Publications


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Education Administration

No articles this month.


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Skills Gap/Technical Certification


The New Microsoft Certifications - What Do They Mean for Your Career (Jul 07)
Evolution is a constant theme in the IT profession. New technologies, job responsibilities and functions are introduced all the time. To keep up with the rapid pace of change, Microsoft recently restructured its certification programs.
CertMag, ©2007 Media Tec Publishing


Incorporating Experience into Certification Programs (Jul 07)

Certification must continue beyond the scope of merely demonstrating technical acumen. One of the more effective and challenging ways to begin this endeavor is to make experience a fundamental part of the certification process.
CertMag, ©2007 Media Tec Publishing


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And, Finally.....



The trench-digger story (initiative, self-development, making things happen, career advancement, how to get a job requiring experience when you have none)

An elderly couple retired to the countryside - to a small isolated cottage overlooking some rugged and rocky heathland.

One early morning the woman saw from her window a young man dressed in working clothes walking on the heath, about a hundred yards away. He was carrying a spade and a small case, and he disappeared from view behind a copse of trees.

The woman thought no more about it but around the same time the next day she saw the man again, carrying his spade and a small case, and again he disappeared behind the copse.

The woman mentioned this to her husband, who said he was probably a farmer or gamekeeper setting traps, or performing some other country practice that would be perfectly normal, and so not to worry.

However after several more sightings of the young man with the spade over the next two weeks the woman persuaded her husband to take a stroll - early, before the man tended to arrive - to the copse of trees to investigate what he was doing.

There they found a surprisingly long and deep trench, rough and uneven at one end, becoming much neater and tidier towards the other end.

"How strange," the old lady said, "Why dig a trench here - and in such difficult rocky ground?" and her husband agreed.

Just then the young man appeared - earlier than his usual time.

"You're early," said the old woman, making light of their obvious curiosity, "We wondered what you were doing - and we also wondered what was in the case."

"I'm digging a trench," said the man, who continued, realising a bigger explanation was appropriate, "I'm actually learning how to dig a good trench, because the job I'm being interviewed for later today says that experience is essential - so I'm getting the experience. And the case - it's got my lunch in it."

He got the job.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager