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CEdMA-Europe Members' Newsletter -
July 2007

Index

Workshops
:
18 September, "Emerging Technologies" PLEASE ENROL NOW
  23 January, "Increasing Penetration in the Installed Base"


Conferences

  8-9 November, "Optimising your P&L"

Recent Articles from the Education and Training Press:
  News
  Reviews and Current Trends
  Training Manager/Director Development
  Selling and Marketing Education
  Learning Methods and Media
  Case Studies and Reports
  Measuring Education Value
  Processes/Managing Costs/Outsourcing
 
Training Professional Topics
 
Education Administration
  Skills Gap/Technical Certification

And, Finally.....

Feedback, please!

Welcome to the seventh CEdMA-Europe Members' Monthly Newsletter of 2007, which will be sent out at the end of July to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains five articles with the whole month's news, two of which contain individually dated press releases.

In Reviews and Current Trends, there are five articles, including Gartner's magic quadrant for e-Learning suites, Bersin's learning leaders of 2006, and the move from open source to open learning.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the five articles concentrate on the CLO's role and related business issues.

As usual, the Learning Media and Methods articles are many and varied (14 in total), across the whole spectrum of collaborative learning, blended learning, instructional design, portals, product reviews, mini-games and podcasting.

Case Studies and Projects has six articles, all about specific companies.

Measuring Education Value has two articles, one on linking learning strategies to balanced scorecards and the other on linking program development with evaluation.

Processes/Managing Costs/Outsourcing has a single article which challenges the neutrality of managed training services providers.

There are three articles in Training Professional Topics, all on various aspects of presentation skills.

Finally, in Skills Gap/Technical Certification there are three articles, one on test creation, another on which certifications are in demand, and the last one on a new IBM certification.

 

 

Workshops
 

 

 

 

18 September: "Emerging Technologies"

The early autumn CEdMA Europe half-day Workshop will take place on 18 September 2007 1330-1700 UK time at HP Bracknell. Steve Rayson, a leading expert in the field from Kineo, will give us an update about what's happening in emerging technologies then it's all about sharing what we have done and are doing with new technologies in training delivery. You are invited to bring materials along with you to "show and tell". Be prepared to listen and contribute your own experiences.

Agenda

1300 Coffee
1330 Introduction - Mike
1345 Emerging Technologies - e-Learning 2.0? - Steve Rayson, Kineo
1515 Break and Networking
1545 Sharing our own experiences
1655 Summary
1700 Close

Here's your printable agenda, which has a description of Steve's session.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions around Friday 07 September 2007.

I look forward to seeing you there!

23 January, "Increasing Penetration in the Installed Base"

For those of you starting off a new year with an increased revenue target (isn't that everyone?), this workshop is a "must-attend". We'll follow our successful formula of having facilitated sessions which will be documented as "Best Practice" papers.

Note: we are moving to workshops on Wednesdays in 2008.

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Conferences

 

 

 

 


8-9 November: "Optimising your P&L"

The conference topic is “Business Management”, with the theme of “Optimising your P&L”. Of course, there are two main ways to do this - increase revenue and/or reduce costs. Recent conferences have focused on education sales, education marketing and education value, so here we'll focus on education costs.

 

Using the online, anonymous survey tool, we'll not only collect the Pulse input as before but also ask each company to provide approximate percentages of their main costs to their revenue. These would include instructor costs, course materials costs, classroom costs, equipment costs, software costs, direct marketing costs, sales costs, back office costs, central costs, and so on.

 

In the first morning, we'll make sure that everyone is using the same terminology and can compare their own situations, without revealing any sensitive information of course. We shall then have major discussion sessions on:

  • Reducing classroom delivery costs (fixed versus variable, partnering, equipment and software)

  • Resourcing (instructors, consultants, partners, contractors, outsourcing)

  • What can be centralised or "near-shored"?

In addition, there will be a case study from a member who will describe what measures they took to increase profitability, and a guest speaker who will address the challenge of how to justify the development of new programmes with ROI calculations and tracking..

In view of the recent floods around England, one member has suggested an alternative venue - a boat! For those of you who attended the conference at Minster Lovell in May 2006, this is what it was like in July 2007!



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Recent Articles from the Education and Training Press

 
 


News

Quick News Digest from IT Skills Research (Jul 07)

Industry News from IT Skills Research (Jul 07)

IT Training Press Releases (Jul 07)

Industry News Headlines from CLOmedia (Jul 07)

E-Learning Market Briefing from Kineo (Jul 07)

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Reviews and Current Trends

 

Magic Quadrant for E-Learning Suites 2006 (Sep 06)
This market is evolving rapidly as vendors continue to merge and the functionality of e-learning software improves. Both factors are crucial for corporate adoption of e-learning suites.  ©2006 Gartner.

 

Bersin and Associates Learning Leaders 2006 (Jun 07)

The report includes insight and common best practices for five categories from the Bersin & Associates analyst team, followed by profiles of each of the 2006 winners. ©2007 Bersin & Associates

 

Waves of Innovation - From Open Source to Open Learning (Jul 07)

Waves of open source and Web 2.0 open learning products flowing into the market. Learning Circuits, ©2007 ASTD

 

Blended Delivery - Mixing Modalities (Jul 07)
Today, blended learning refers to the range of delivery options available to learning professionals, including classroom-based, instructor-led training; synchronous or asynchronous e-learning; portable technologies and on-the-job training. With so many alternatives available, how do CLOs determine the best mix?
Chief Learning Officer, ©2007 Media Tec Publishing Inc

 

Senior Managers Absent From Training Table (Jul 07)
A recent survey indicates that senior managers receive less training than their colleagues. T+D Magazine, ©2007 ASTD

 

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Training Manager/Director Development

 

The CEO-CLO Partnership - Making the Most of the Learning Agenda
(Jul 07)

What if you worked for a CEO who felt the key to organizational effectiveness and financial viability is determined by the learning organization?

Chief Learning Officer, ©2007 Media Tec Publishing Inc

 

The New Knowledge Worker - Enabling the Next Generation (Jul 07)

In many learning programs, the sheer amount of information has grown to a level most learners never could internalize or apply.

Chief Learning Officer, ©2007 Media Tec Publishing Inc

 

Seven Best Practices CLOs Must Master (Jul 07)
As the CLO's role has evolved, the expectations of learning leaders have grown, as well. Despite this growth, CLOs need to keep a close watch on their basic competencies. To achieve and maintain success, CLOs must master seven best practices.
Chief Learning Officer, ©2007 Media Tec Publishing Inc

 

Identifying Business Issues with "Wishful Thinking" (Jul 07)

It's a no-brainer. In order to improve an organization's performance, the performance of the workers who make up that organization must first be improved. Typically organizations address improving the performance of their workers by providing them with training programs. The simple mathematics of business however dictates that if the cost to improve the performance (of the workers) is more than the financial benefit of the improvement itself, then the cost of the improvement cannot be justified. ©2007 Training Industry

 

Onboarding for the Net Generation (Jul 07)

Net Geners bring an interactive ethos to the workplace and increasingly demand creativity, social connectivity, speed, openness, playfulness and instant access to answer job-related questions.
Chief Learning Officer,
©2007 Media Tec Publishing Inc

 

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Selling and Marketing Education

No articles this month.

 

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Learning Methods and Media

 

Five Approaches to Collaborative Learning (Jul 07)

Rather than just consumption of content, networked learning allows learners to collaboratively share, change and create their learning experiences.

Chief Learning Officer, ©2007 Media Tec Publishing Inc

Insights for Creating a Channel Strategy for Blended Learning (Jun 07)

Celia Richardson provides some key insights for creating a channel strategy for blended learning. ©2007 Learning Light Limited


The Instructional Design of Learning Objects (Jul 07)

Learning objects have been a topic of interest for several years, but until now it has been difficult to locate information about a systematic learning object development process. Designers face the task of coordinating a considerable effort when they undertake a project that involves object production. This is especially true when the project also requires re-use of existing materials and content. This article solves that problem, with a comprehensive ten-step process that you can put to work immediately. ©2007 The eLearning Guild

 

When Information Technology and Instructional Design Meet (Jul 07)
It seems there are so many places in e-Learning development where learning strategy and information technology run headlong into each other that it is impossible to keep track of all the issues. In this week’s article, the author has outlined the major problem areas and suggests ways to deal with them or work around them. This is another practical guide that you will want to have handy for reference by your designers!
©2007 The eLearning Guild
 

A World of Differences - Train and Maintain Your Global Workforce
(Jul 07)

To improve workforce connections, reduce global turnover and increase efficiency across the organization, localized and globally consistent employee training is necessary. It also can increase the productivity of a successful business.
Chief Learning Officer, ©2007 Media Tec Publishing Inc

 

Learning Portals: Supporting Corporate Objectives (Jul 07)
In today's Web-savvy world, the technology to develop user control offers the best opportunity for improved learning and productivity. That's a far cry from the prevailing approach of only a few years ago, and it says much about how we have evolved from intranets to portals.

Chief Learning Officer, ©2007 Media Tec Publishing Inc

 

Review - WebEx Training Center (Jul 07)
As of 2006, WebEx was estimated to own at least 50 percent of the virtual meeting and training market. That is greater than the 30 percent combined share of the large telecommunications companies that offer synchronous services. All other entrants in the market are fighting for the remaining 20 percent. ©2007, Training Media Review

 

Understanding E-Learning 2.0 (Jul 07)
Workplace learning professionals need to get smart on E-Learning 2.0 tools.

Learning Circuits, ©2007 ASTD

 

It's Time to Drop E-Learning (Jul 07)

For some, e-learning is only now coming into its own. For others, the word smacks of an obsession with technology. Donald H Taylor argues that it’s time to drop the ‘e’ and start concentrating on the ‘learning’.©2007 TrainingZONE

 

ReadyGo Course Builder - Review (Jul 07)

This article describes one of the better-known rapid development applications, and one user’s experience in creating an important online tutorial for a State Library. ©2007 The eLearning Guild

 

Experience Builders - Simulation tool (Jul 07)

For many of us in e-learning, creating rich and immersive simulations that apply a true learn-by-doing model is the Holy Grail. But can that be done in rapid e-learning, or is it too complex and time consuming? Here’s an authoring tool that seems to bring simulation development into the rapid space: Experience Builder. It’s got a simulation design-driven approach which appeals to the likes of us. ©2007 Kineo.co.uk

 

What's in a name for your LMS? (Jul 07)

“How to name a course” is one of those seemingly trivial topics, until you implement a LMS for a large organization and discover that your old names create issues for users and administrators. This article provides a systematic way to designate courses across multiple departments, subsidiaries, and bureaus.  ©2007 The eLearning Guild

 

Engaging Mini-Games Find Niche in Training (Jul 07)It's Time to Drop E-Learning (Jul 07)
Quick, interactive simulations are meeting the training needs of businesses.

T+D Magazine, ©2007 ASTD

 

Podcasting for Learning (Jul 07)

Our challenge is to design, create and deploy podcasts that are authentic and valued learning assets. Chief Learning Officer, ©2007 Media Tec Publishing Inc

 

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Case Studies and Projects

 

Rubbermaid - An Airtight Container of Learning (Jul 07)
Over the past year, Newell Rubbermaid has grown into a $6 billion-a-year, global enterprise. But with that growth comes increased learning challenges. It's up to Mike Perkins, e-learning manager for the Newell Rubbermaid-Rubbermaid/IRWIN Group, to develop e-learning initiatives for the company's 28,000 employees.

Chief Learning Officer, ©2007 Media Tec Publishing Inc

 

The Company that Teaches Together Performs Together (Jul 07)

Believing that they can learn something from each other, employees at McCormick & Company embody a teaching organization.

T+D Magazine, ©2007 ASTD

 

Royal Bank of Canada rolls out training across the globe (Jul 07)

RBC saved $2M by rolling out an LMS that delivers learning to 69,000 employees worldwide. ©2007 Plateau

 

Leveraging the Learning Space (Jul 07)
Steelcase University has put many years and significant resources into researching how space enhances learning.
T+D Magazine, ©2007 ASTD

 

OnRamp to Success at Network Appliance (Jul 07)
Good talent is hard to find, but it’s even more difficult to assimilate new hires into the corporate culture.
T+D Magazine, ©2007 ASTD

 

An MBA for IT - Fusing Business and Technology at Rollins (Aug 07)
Most businesses today say they need IT professionals who possess business acumen. At Rollins Inc., however, business skills aren’t a preference — they’re a requirement. To work for the pest-control company, techies must have experience managing people, customers, finances and business projects.

CertMag, ©2007 Media Tec Publishing

 

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Measuring Education Value

 

Linking Learning Strategy to the Balanced Score Card (Jul 07)
Initially introduced in the early 1990s as a way to help companies translate their corporate mission to all levels of an organization, the balanced score card has evolved into a strategic change management and performance measurement process.
Chief Learning Officer, ©2007 Media Tec Publishing Inc

 

Crossing the Great Training Divide - Program Development and Four Level Evaluation (Jul 07)

Even today, more often than not, training departments are seen as replaceable or, worse, unnecessary—and who can blame "them?"

Training Magazine, ©2007 Nielsen Business Media, Inc.

 

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Processes/Managing Costs/Outsourcing

 

Neutral Gear (Jul 07)

A new white paper from Global Knowledge challenges the claim that neutrality enables managed training services providers to deliver greater benefits to customers. ©2007 Global Knowledge

 

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Training Professional Topics

Creating Custom Shows in PowerPoint is the Way to Go (Jul 07)
If you were to poll 20 experts in PowerPoint usage, it is likely that exactly none of them would list the topic of custom shows as among the most vital. And that is the beauty of writing a book that is designed to be uneven: I can indulge in the arcane and burrow into the obscure. ©2007 Rick Altman

 

7 Secrets to Psych Yourself Out of Pre-Presentation Jitters (Jul 07)
Excuse Stage fright often begins long before a performer takes the stage. For most of us, the condition sets in the moment we accept an invitation to make a presentation. And generally, the longer we have to anticipate the event, the more prolonged and severe the symptoms. ©2007 Dianna Booher

 

Building A Foundation for Your Presentations (Jul 07)
There are some basics you need to think about before you give any presentation. Whether it is five minutes long in front of five people or an hour long in front of two thousands conference attendees, the acronym WEB DASH will serve as a speech creation system and is a useful starting point for every presentation. ©2007 TJ Walker

 

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Education Administration

No articles this month.

 

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Skills Gap/Technical Certification

 

The Art of Test Creation (Jul 07)
To create tests that are fair to both the individual and the organization, there are five general rules to follow. T+D Magazine, ©2007 ASTD

 

Up-to-Date - Earning the Certs the Market Demands (Aug 07)
Certification is an excellent way to enhance your skills and employability, but although everyone wants to move ahead, many lack direction. Which certifications should be pursued to achieve the best return on your investment in time and money?
CertMag, ©2007 Media Tec Publishing

 

Building Business - IBM’s Service-Oriented Architecture Certification (Aug 07)
Service-oriented architecture is a business-centric IT architectural approach that’s gaining importance within the field. To meet this increasing demand, IBM offers a series of certifications that help IT professionals learn the critical skills required to implement SOA.
CertMag, ©2007 Media Tec Publishing

 

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And, Finally.....

 

 

 
Double-positive story (make your point and then know when to stop, language, communications, lateral thinking, quick-thinking)

On hearing one of his students use the expression, "I don't know nothing about it..." a teacher took the opportunity to explain about double negatives and correct grammar to the class.

The teacher explained, "In the English language a double negative makes the statement positive, so your assertion that you 'don't know nothing about it' is actually an admission that you do know something about it."

Encouraged by the interest in this revelation among certain class members, the teacher went on to demonstrate more of his knowledge of world languages: "Of course not all languages operate according to the same grammatical rules, for example, in Russian, a double negative remains negative, although perhaps surprisingly, there is not a single language anywhere in the world in which a double positive makes a negative.."

At which a voice from the back of the classroom called out ironically "Yeah, right.."

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Feedback, please!

 
 
 


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

 

Mike Dowsey

Business Development Manager

CEdMA-Europe

mike@dowsey.net