CEdMA-Europe Members' Newsletter -
August 2007


18 September, "Emerging Technologies" PLEASE ENROL NOW
  23 January, "Increasing Penetration in the Installed Base"


  8-9 November, "Optimising your P&L" Invitation soon, but ENROL NOW

Recent Articles from the Education and Training Press:
  Reviews and Current Trends
  Training Manager/Director Development
  Selling and Marketing Education
  Learning Methods and Media
  Case Studies and Reports
  Measuring Education Value
  Processes/Managing Costs/Outsourcing
Training Professional Topics
Education Administration
  Skills Gap/Technical Certification

And, Finally.....

Feedback, please!

Welcome to the eighth CEdMA-Europe Members' Monthly Newsletter of 2007, which will be sent out at the end of August to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains five articles with the whole month's news, two of which contain individually dated press releases. There's also the Market Monitor for Q2.

In Reviews and Current Trends, there are eight articles, including the Expertus Surveys Summary Report, and the e-Learning Guild's 360 Report on Mobile Learning.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the two articles cover compliance training and building a budget.

The are four articles in Selling and Marketing Education, covering email marketing, webinars, internet advertising and using your sales resource more efficiently.

As usual, the Learning Media and Methods articles are many and varied (23 this time), covering learning architectures, re-usable learning objects, e-learning in general, rapid e-learning (seven articles), virtual world for learning (four, with an emphasis on Second Life) and LMSs.

Case Studies and Projects has five articles, of which three are about specific companies.

Measuring Education Value has four articles, two on Kirkpatrick, one on key learning indicators and one on what makes sales training work.

There are five articles in Training Professional Topics, three on classroom interaction and two on presentation aspects.

Finally, in Skills Gap/Technical Certification there are four articles, three on juggling skills development with work, and the last one on a new Cisco certification.







18 September: "Emerging Technologies"

The early autumn CEdMA Europe half-day Workshop will take place on 18 September 2007 1330-1700 UK time at HP Bracknell. Steve Rayson, a leading expert in the field from Kineo, will give us an update about what's happening in emerging technologies then it's all about sharing what we have done and are doing with new technologies in training delivery. You are invited to bring materials along with you to "show and tell". Be prepared to listen and contribute your own experiences.


1300 Coffee
1330 Introduction - Mike
1345 Emerging Technologies - e-Learning 2.0? - Steve Rayson, Kineo
1515 Break and Networking
1545 Sharing our own experiences
1655 Summary
1700 Close

Here's your printable agenda, which has a description of Steve's session.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions around Friday 07 September 2007.

I look forward to seeing you there!

23 January, "Increasing Penetration in the Installed Base"

For those of you starting off a new year with an increased revenue target (isn't that everyone?), this workshop is a "must-attend". We'll follow our successful formula of having facilitated sessions which will be documented as "Best Practice" papers.

Note: we are moving to workshops on Wednesdays in 2008.

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8-9 November: "Optimising your P&L"

The Autumn Conference will take place at Milton Hill House, at Steventon, near Oxfordon Thursday and Friday 8-9 November. The theme is Optimising your P&L. Of course, there are two main ways to do this - increase revenue and/or reduce costs. Recent conferences have focused on education sales, education marketing and education value, so here we'll focus on education costs.


Using the online, anonymous survey tool, we'll not only collect the Pulse input as before but also ask each company to provide approximate percentages of their main costs to their revenue. These would include instructor costs, course materials costs, classroom costs, equipment costs, software costs, direct marketing costs, sales costs, back office costs, central costs, and so on.


In the first morning (The Business of Training), we'll make sure that everyone is using the same terminology and can compare their own situations, without revealing any sensitive information of course. We shall then have major discussion sessions on:

  • Reducing classroom delivery costs (fixed versus variable, partnering, equipment and software)

  • Resourcing choices (instructors, consultants, partners, contractors, outsourcing)

  • What can be centralised or "near-shored"?

In addition, there will be a case study from Steve Macfarlane who will describe what measures he took to increase profitability at Computer Associates, and Jeffrey Berk of Knowledge Advisors will address the challenge of how to justify the development of new programmes with ROI calculations and tracking - An ROI approach to curriculum development.

On Friday afternoon in Hot issues/topics, we'll bring together the input sent in advance and discuss along with any other conference-specific outcomes. Finally, after a short CEdMA Annual General Meeting, we have Planning the events in 2008, where we want your input for future workshops and conferences.

There's no specific personal development session this time, but for most attendees, we expect that the whole conference might be regarded as personal development.

Further details can be found here.

Click to get a printable agenda.

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Recent Articles from the Education and Training Press



Quick News Digest from IT Skills Research (Aug 07)

Industry News from IT Skills Research (Aug 07)

IT Training Press Releases (Aug 07)

Industry News Headlines from CLOmedia (Aug 07)

E-Learning Market Briefing from Kineo (Aug 07)

Market Monitor 2007 Q2 (from IT Skills Research) - Aug 07

© IT Skills Research Programme 1998-2007, last modified 21 Aug 07

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Reviews and Current Trends


Expertus Surveys - Summary Report (Jul 07)

In case you missed the individual summaries, here is the compendium of all six surveys: Learning Measurement, Training Administration, Channel Partner Training, LMS Consolidation, Global Training, and LMS Implementation.

©2007 Expertus


Low-Cost and Free Training Resources (Aug 07)

It is costly, both in terms of time and money, to create your own training courses. But very often, you don't need to do so. Free and low-cost training resources abound in your backyard, if you just know where to look.

Training Magazine, © 2007 Nielsen Business Media, Inc

CLOs Ponder Critical Business Challenges (Aug 07)
Four learning executives discussed talent management and how it’s widening the skills gap as well as the importance of demonstrating the value of learning to senior leaders at Sharing@LearnShare conference in Toledo, Ohio

T+D Magazine, ©2007 ASTD


The Emergence of Talent-Driven Learning (Aug 07)

Talent-driven learning is not new, but it is more urgent and critical than ever before. Chief Learning Officer, ©2007 Media Tec Publishing Inc


The New Corporate University - Global Impact on Learning and Development (Aug 07)

As companies become increasingly globalized, a new form of corporate university has emerged. Multilingual, always available and fully integrated, this new institution combines formal and informal learning, development, performance management and performance support.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Web 2.0 Meets the New-Age Professional (Aug 07)

In this Web 2.0 world, everyone is a subject-matter expert and contributes their knowledge and experiences to further their own development.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


360 Report - Mobile Learning (Aug 07)
Mobile technologies are having a profound global impact on business, education, and culture. As an e-Learning professional you must consider the learning possibilities made available by mobile devices. Your e-Learning strategy may not require it now, or even soon, but m-Learning is quickly becoming a reality that business, government, and education cannot ignore. Mobile Learning, or m-Learning, is moving beyond the innovation stage and into full implementation among corporate, education, and government institutions. This 360o Report
based on survey results from 940 e-Learning professionals, reveals that 66% of respondents are actively researching m-Learning initiatives and that 9% have actually implemented m-Learning in their organizations.

©2007 The eLearning Guild


What things cost (Aug 07)
Retaining Vs. Recruiting. T+D Magazine, ©2007 ASTD


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Training Manager/Director Development


Compliance Training - Check the Box or Buckle Up? (Aug 07)

As new corporate laws spring up at a steady clip, it's easy for companies to complete compliance training as quickly as possible, with little thought given to its intent. It's up to learning leaders to ensure compliance isn't a charade but an important, behavior-changing process.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


What's in your budget (Aug 07)

How can you create a budget that spends wisely and earns the approval of those who review it? Use the numbers to tell a story.

Training Magazine, © 2007 Nielsen Business Media, Inc


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Selling and Marketing Education


8 Ways to Get Smart(er) about eMail Marketing (Aug 07)

I hate the word “blast” when it’s used by so-called sales and marketing professionals referring to e-mail marketing.  ©2007


Webinars - 3 Steps to Success (Aug 07)

Gone are the days of relying on printed advertisements as the primary driver for new business. Instead, marketers, business leaders and tech-savvy professionals are turning to webinars and online programs to generate leads and extend their reach. ©2007


Internet Advertising - 6 keys to high ROI (Aug 07)

Before extolling the virtues of Internet Advertising it’s important to understand what it is and what it isn’t. It’s not search engine optimization, or search engine paid placements – and it’s not e-mail marketing. It’s also not a website. Internet Advertising specifically refers to the use of banner ads, e-mail newsletter sponsorships, text ads, e-mail blasts to rented lists and other exposure opportunities offered by the very same publishers who sell offline advertising.


How to Decrease the High Cost of Sales People (Aug 07)

Sales people are expensive—good ones and bad ones. Maybe it's easy to overlook for organizations churning out record sales numbers—but what about everyone else that markets to corporate training? Some costs can be avoided. Beyond salary, commission and benefits, there are additional expenses you incur that come from inefficiencies. We can illustrate this by exploring the Return-on-Investment (ROI) associated with avoiding the top prospecting productivity killer. ©2007

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Learning Methods and Media


Creating a Comprehensive Learning Architecture (Aug 07)

We live in a world in a constant state of change: The way the world works is changing. Competition is changing. Technology is changing. Work is changing. And the workforce itself is changing. The key to success is leveraging the best of the "old" and the "new."

Training Magazine, © 2007 Nielsen Business Media, Inc


Sample a Smidgen of Informal Learning (Aug 07)

Informal learning is not an either-or proposition. Companies can ease into informal and Web 2.0 learning incrementally.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Social Networking Applications, Learner Roadmaps, and Rapid Simulations (Aug 07)

Find out what's new in social software then learn how to provide students with a course roadmap that will keep them on track. And if you need to create software simulations in a hurry, be sure to read the third article!
2007 The eLearning Guild


Dynamic Content - Connecting Performance and Learning (Aug 07)

What is dynamic content? What role does dynamic content play in developing more effective strategies to tackle performance problems in organizations? Learning Circuits, ©2007 ASTD


Meeting Training and Learning Challenges with Reusable Learning Objects (Aug 07)

After almost ten years of discussion, modular e-Learning based on learning objects is coming into wider acceptance and use. This article offers insights into why and how companies are using learning objects to deliver instruction, performance support, and reference information to employees across languages, cultures, and continents. ©2007 The eLearning Guild


Content Design, Methods, and Tools for Learning Object-based e-Learning (Aug 07)

As an instructional designer, you may find yourself challenged to create e-Learning based on learning objects that support problem-based learning, and do so in a way that makes the content reusable. Do you know where to start? Do you have the right tools? Is the whole idea new to you? Here, an expert walks you through everything you need to know to begin dealing with these challenges. ©2007 The eLearning Guild


On-Target and On-Time (Aug 07)

Relatively few projects in e-learning course development end up complete failures. But anyone familiar with Murphy's Law will know that whatever can go wrong will, especially in any area that couples technology and instruction. So, her are 18 pitfalls to avoid when project managing e-course development.

Training Magazine, © 2007 Nielsen Business Media, Inc


Implementing E-Learning the Right Way (Aug 07)

Great design, great content, the right tools, even great technology are necessary components of your e-learning program. But they are not sufficient to ensure your success, whether you focus on them separately or together. Your success depends on your ability to engage your learners, motivate your managers, and energize your organization.
Training Magazine,
© 2007 Nielsen Business Media, Inc


Don't Forget the Web (Aug 07)

Web-based training eases the learning curve and enables users to get the most from their customer relationship management solution.

Training Magazine, © 2007 Nielsen Business Media, Inc

Font Frustration (Aug 07)

A reader's department is currently establishing documented development guidelines for e-learning. His team has decided to use 10-point san serif font faces as its standard. Still, questions remain: "What guidelines have other readers established regarding when and when not to use bold, italicize, underline, and so forth? Also, what are others' guidelines for when and when not to enlarge font size?"

Online Learning News and Reviews, ©2007 VNU Business Media


Rapid E-Learning 101 (Jul 07)

This brings you up-to-speed with some basic ideas about rapid e-learning and how to get your project off the ground.
Rapid E-Learning Blog,
©2007 Creative Commons


5 Myths About Rapid E-Learning (Jul 07)

Here are the common misconceptions about rapid e-learning development plus ways that this approach to learning can help you do a great job and get the results you want. Rapid E-Learning Blog, ©2007 Creative Commons

Sustaining performance in rapid e-learning (Jun 06)
This guide looks at some practical steps you can take and tools you can use to ensure that your efforts in defining, designing and developing rapid e-learning translates into sustained learner performance.

Your E-Learning Success Depends on These 7 Questions (Aug 07)
Many times you get projects where the customer has already determined what she wants. If the customer’s right, this is good and saves a lot of time. However, if the customer’s wrong, then you have a problem. You’ll waste time and money, and probably not meet anyone’s goals. Make sure your customer gets what she really wants versus what she think she wants.
Rapid E-Learning Blog, ©2007 Creative Commons

Insider's Guide To Becoming A Rapid E-Learning Pro (Aug 07)

One of the great benefits of rapid e-learning is the ability to create e-learning courses much faster and easier than ever before. However, going faster and making your job easier are not the only considerations. Find out more here.

Rapid E-Learning Blog, ©2007 Creative Commons


Rapid E-Learning Revisited - the Need for a Learning Architecture
(Sep 07)

Because rapid e-learning courses are now so simple and inexpensive to produce, it's more important than ever to have a defined learning architecture that guides your team on which tools to use for different learning applications. In order to keep content development consistent and efficient, a learning architecture should also guide developers on the formats, features, and types of delivery to use for various learning projects. ©2007 Bersin & Associates


Grand Designs for (rapid) e-Learning (May-Jun 07)

Can rapid e-Learning make the grade for the biggest corporates.

© 2007 Human Capital management


Virtual workplaces - real learning (Jul-Aug 07)

As e-Learning simulations become a realistic option for HR Departments to consider, they have the power to revolutionise corporate training.

© 2007 Human Capital management


The Application of Virtual Worlds for Learning (Aug 07)

There is a growing interest in building internal 3-D virtual campuses as part of a virtual world to support learning and development.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Second Life Produces Real Training Results (Aug 07)
The 3-D virtual world is changing the way training is delivered.

T+D Magazine, ©2007 ASTD


Virtual World Learning (Aug 07)

It's the much-anticipated keynote speech at JavaOne 2007. One of Sun Microsystems' senior leaders takes the stage as his colleague flies around the audience fielding questions. I'm sitting next to Darth Vader, and the guy in front of me is blocking my view with his oversized wings. A couple of seats down from me, a participant is hunched over, apparently in a deep sleep. Some things never change, even in the virtual world of Second Life.

Training Magazine, © 2007 Nielsen Business Media, Inc


Growing a Viable LMS Governance Model (Aug 07)

As a result of the decentralized nature of the learning function, LMS decision making is either distributed across far-flung learning managers with little to no communication, or it falls to the corporate learning department alone. Either model can be disastrous.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Is Open Source right for you (Aug 07)

In an industry in which learning management systems often command six figures, it's no wonder many find the allure of "free" software hard to resist. But are open-source learning platforms really free? And how do you determine whether they are right for you?

Training Magazine, © 2007 Nielsen Business Media, Inc


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Case Studies and Projects


Whirlpool Corp - Learning Grows with the Business (Aug 07)

Last year, Whirlpool Corp., the largest appliance provider in the United States, acquired Maytag, the third-largest, making a powerhouse in this sector even stronger. It was up to Whirlpool's learning and development department to get thousands of incoming employees, especially sales associates, up to speed on their new employer's products, processes and values.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Case Study - Get in the Game, the Cisco Binary Game (Aug 07)

In its first few years of building learning games, Cisco® has had some exciting results. Here are its tips on creating a successful learning game.
Learning Circuits, ©2007 ASTD


Large Scale e-Learning Deployment (Jun 07)

This report describes in detail how the IRS has transformed employee training through focus on content management, content reusability, and supporting technologies. ©2007 Bersin & Associates


How Can We Train You Today? (Aug 07)
For customer service training to make meaningful strides, trainees must first walk in the customer’s shoes.
T+D Magazine, ©2007 ASTD


Train large numbers of users quickly, consistently and cost effectively (Jan 07)

This is a the project manager's guide to systems training. It contains useful tips on how to train large numbers of users quickly, consistently and cost effectively and to help develop a successful end user training programme.

©2007 Kaplan IT Learning Solutions


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Measuring Education Value


The Hidden Power of Kirkpatrick's Four Levels (Aug 07)
Despite being more than 50 years old, Kirkpatrick’s four levels of evaluation are still relevant in today’s training world.
T+D Magazine, ©2007 ASTD


The Long View (Aug 07)
T+D profiles Donald L. Kirkpatrick, professor emeritus at the University of Wisconsin and creator of the training industry standard four-level model that measures reaction, learning, behavior, and results.

T+D Magazine, ©2007 ASTD


Learning from Key Learning Indicators (Aug 07)

Like all business managers, learning leaders need indicators to advise them on their progress toward accomplishing their path to success. Chief learning officers use seven key indicators to measure and monitor the success of their initiatives. Chief Learning Officer, ©2007 Media Tec Publishing Inc


Sales Training: What Makes It Work? (Aug 07)
An ASTD research study finds that money spent on training—when blended with a robust sales methodology, measurement of the business impact, strategic sourcing of the development process, and a business model to support funding decisions—does influence a company’s bottom line.

T+D Magazine
©2007 ASTD


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Processes/Managing Costs/Outsourcing

No articles this month.


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Training Professional Topics

Comment Appropriately, Trainers (Aug 07)

Trainers may believe they are responding and encouraging discourse in their sessions, but, in reality, their responses often lack enough depth or insight to truly facilitate learning. Here are some tips to change that.

Training Magazine, © 2007 Nielsen Business Media, Inc


Make them Laugh - Using Humour in Training (Aug 07)

Dawn Smith looks at the link between humour and learning, and how laughter can be used in the training room to help make the message stick.

©2007 TrainingZONE


Thirteen Tips for Communicating Effectively by Telling a Good Anecdote (Aug 07)

Stories grab attention the way no other technique can. Your anecdote may be serious, sad, humorous, enlightening, or inspiring. It may serve as proof that a situation exists in your organization, an example of what excellent organizations do to lead the industry, the epitome of innovation, a thought-provoking “war story” from one of your front-line employees, or merely a momentary inspiration.

©Dianna Booher, Booher Consultants, Inc.


PowerPoint: Boon or Bane? (Aug 07)

If you want to shut up a consultant, just uninstall PowerPoint from his or her laptop! The same is true for most professionals—including executives, speakers, presenters, and sales and marketing people—for whom PowerPoint has become darn near life's necessity. ©2007 Presentations Online.


Choosing Colors for Your Presentation Slides (Aug 07)

Have you ever been at a presentation where you could hardly make out what was on the screen because the presenter used colors that made it hard to tell what was text and what was background? Have you ever done this in one of your presentations? The choice of colors for presentation slides is one of the important decisions that must be made at the start of the process of developing your slides. ©2007 Indezine 

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Education Administration

No articles this month.


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Skills Gap/Technical Certification


How to Achieve Work-Class Balance (Sep 07)

Balancing a job with a full class load is no easy feat. Achieving success in this area requires mastering time management, organization and will power, all skills that will continue to benefit you in the world of work.
CertMag, ©2007 Media Tec Publishing


Back To School - Funding An Ongoing Education (Sep 07)

In IT, skill sets can become outdated in a matter of months. To stay current, IT education must be an ongoing process — which can mean continual tuition and exam fees for techies. How can IT pros plan to pay for their never-ending skills development? CertMag, ©2007 Media Tec Publishing


Finding A New IT Niche (Sep 07)

Many people get into IT for all the wrong reasons: They know they like computers, and they based their career decisions on salary reports and hearsay. Before diving headfirst into IT or making a bold career change within the industry, it’s important to assess your skills, interests and possible specializations. CertMag, ©2007 Media Tec Publishing


Bridging the Networking Skills Gap - Cisco's New Entry-Level CCENT Certification (Sep 07)

In recognition of changing market needs, Cisco has revised its introductory networking certification to map to real-world employment requirements. The Cisco Certified Entry Network Technician (CCENT) certification focuses on the development of basic network configuration and verification skills, as well as the skills required for positions such as help desk technician and technical support assistant. CertMag, ©2007 Media Tec Publishing


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And, Finally.....



The Chickens Story (communications, confusing instructions, testing, research and development)

This is allegedly a true story. Engineers at a major aerospace company were instructed to test the effects of bird-strikes (notably geese) on the windshields of airliners and military jets. To simulate the effect of a goose colliding with an aircraft travelling at high speed, the test engineers built a powerful gun, with which they fired dead chickens at the windshields. The simulations using the gun and the dead chickens worked extremely effectively, happily proving the suitability of the windshields, and several articles about the project appeared in the testing industry press.

It so happened that another test laboratory in a different part of the world was involved in assessing bird-strikes - in this case on the windshields and drivers' cabs of new very high speed trains. The train test engineers had read about the pioneering test developed by the aerospace team, and so they approached them to ask for specifications of the gun and the testing methods. The aerospace engineers duly gave them details, and the train engineers set about building their own simulation.

The simulated bird-strike tests on the train windshields and cabs produced shocking results. The supposed state-of-the-art shatter-proof high speed train windshields offered little resistance to the high-speed chickens; in fact every single windshield that was submitted for testing was smashed to pieces, along with a number of train cabs and much of the test booth itself.

The horrified train engineers were concerned that the new high speed trains required a safety technology that was beyond their experience, so they contacted the aerospace team for advice and suggestions, sending them an extensive report of the tests and failures.

The brief reply came back from the aero-engineers: "You need to defrost the chickens...."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager