CEdMA-Europe Members' Newsletter -
September 2007


Welcome to the ninth CEdMA-Europe Members' Monthly Newsletter of 2007, which will be sent out at the end of September to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains six articles with the whole month's news, two of which contain individually dated press releases.

In Reviews and Current Trends, there are six reviews, on performance evaluation methods, time management by training professionals, an IBM investment in Training, the importance of knowledge, and what's going on in China.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the eight articles cover many aspects of human capital and change,

The are two articles in Selling and Marketing Education, covering emailing customers and designing a training delivery website.

As usual, the Learning Media and Methods articles are many and varied (24 this time), covering blended learning learning, choosing an authoring tool, making e-learning work, producing graphics for e-learning, using blogs for learning, a mobile learning review, podcasting in the classroom and the cost of LMSs.

Case Studies and Projects has six articles, of which four are about specific companies.

Measuring Education Value has two articles, one on readiness assessments and the other on optimizing talent while managing growth and change.

Processes/Managing Costs/Outsourcing has a five articles, one on forecasting costs with the others all on outsourcing.

There are six articles in Training Professional Topics, two on classroom interaction, two on presentation aspects, one on delivering webinars and one on dealing with disruptive audience members.

Education Administration has a single article on whether learning operations is an advantage or an obstacle.

Finally, in Skills Gap/Technical Certification there are three articles, two on raising professionalism, and the last one on a new HP certification.







23 January, "Increasing Penetration in the Installed Base"

For those of you starting off a new year with an increased revenue target (isn't that everyone?), this workshop is a "must-attend". We'll follow our successful formula of having a facilitated session which will be documented as a "Best Practice" paper.

Note: we are moving to workshops on Wednesdays in 2008.

Back to top










8-9 November: "Optimising your P&L"

The Autumn Conference will take place at Milton Hill House, at Steventon, near Oxford on Thursday and Friday 8-9 November. The theme is Optimising your P&L. Of course, there are two main ways to do this - increase revenue and/or reduce costs. Recent conferences have focused on education sales, education marketing and education value, so here we'll focus on reducing education costs.


Using the online, anonymous survey tool, we'll not only collect the Pulse input as before but also ask each company to provide approximate percentages of their main costs to their revenue. These would include instructor costs, course materials costs, classroom costs, equipment costs, software costs, direct marketing costs, sales costs, back office costs, central costs, and so on.


In the first morning (The Business of Training), we'll make sure that everyone is using the same terminology and can compare their own situations, without revealing any sensitive information of course. We shall then have major discussion sessions on:

  • Reducing classroom delivery costs (fixed versus variable, partnering, equipment and software)

  • Resourcing choices (instructors, consultants, partners, contractors, outsourcing)

  • What can be centralised or "near-shored"?

In addition, there will be a case study from Steve Macfarlane who will describe what measures he took to Increase profitability at Computer Associates, and Jeffrey Berk of Knowledge Advisors will provide a practical and scaleable approach to link learning programs to a financial ROI that demonstrates how to run training like a business to better manage the P&L - Using an ROI Approach to Better Manage Learning Investments.

On Friday afternoon in Hot issues/topics, we'll bring together the input sent in advance and discuss along with any other conference-specific outcomes. Finally, after a short CEdMA Annual General Meeting, we have Planning the events in 2008, where we want your input for future workshops and conferences.

There's no specific personal development session this time, but for most attendees, the whole conference might be regarded as personal development exercise.

Further details can be found here.

Click to get a printable agenda.

Back to top



Recent Articles from the Education and Training Press



Quick News Digest from IT Skills Research (Sep 07)

Industry News from IT Skills Research (Sep 07)

Update for Training Professionals and about Suppliers (Sep 07)
IT Training,
©2007 The British Computer Society

IT Training Press Releases (Sep 07)

Industry News Headlines from CLOmedia (Sep 07)

E-Learning Market Briefing from Kineo (Sep 07)

Back to top


Reviews and Current Trends


Performance Management gives a Shaky Performance (Sep 07)

A survey reveals that many organizations are frustrated with their performance evaluation methods. T+D Magazine, ©2007 ASTD


Are Workers Ready to Jump Ship for More Money (Sep 07)

In Randstad’s most recent “World of Work” survey, more than half of the respondents (54 percent) said this is a good time for them to seek a better-paying job, the highest figure in the past five years of the study. Further, more people said they were willing to work longer hours in exchange for more income than any other incentive, monetary or non-monetary.
Talent Management, ©2007 Media Tec Publishing Inc


Research finds that training professionals can save half a day every week (Sep 07)

IT Training, ©2007 The British Computer Society


New IBM Portfolio invests in Training (Sep 07)

IBM has created a multi-million dollar Global Citizen's Portfolio, a suite of investments and programs to help employees enhance their skills and become "global leaders, professionals and citizens". T+D Magazine, ©2007 ASTD


Knowledge has returned (Sep 07)

If you have knowledge, you know how to do a task. But if you have skills, you really can do it. But that maxim has changes.
IT Training
©2007 The British Computer Society


China Phobia - Taming the Training Dragon (Sep 07)

The fear is that China, armed with 1.3 billion people and a fistful of American dollars in its treasury, like Russia in the ’50s, is beating us at our own game.

CLOmeda, ©2007 Media Tec Publishing Inc


Back to top


Training Manager/Director Development


Capitalize on Your Human Capital (Sep 07)
If executed correctly, a quality learning program will provide your employees with the requisite skills they need to do their jobs well.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Three Cheers for Stretch Assignments (Sep 07)

Unfortunately, organizations do not use stretch assignments often or strategically in their leadership development efforts.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Accelerating Executive Leadership Development (Sep 07)

By developing a common leadership infrastructure, organizations can focus their resources strategically and position themselves for future success.

T+D Magazine, ©2007 ASTD


Leading Change - Capture, Communicate, Personalize (Sep 07)

When speaking about the uncertainties of the future, Winston Churchill said, “The further backward you look, the further forward you can see.”

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Learning's Place During CEO Transitions (Sep 07)

Because CEO transitions now occur more frequently, it is especially important for companies to execute those transitions effectively.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Using 360 degree Feedback to Predict Performance (Sep 07)

Many organizations today use 360-degree feedback as a way to gauge and identify elements of organizational culture. T+D Magazine, ©2007 ASTD


Reshaping the Learning Function to Bridge the Talent Gap (Sep 07)

A new kind of learning department is evolving—one that focuses on organizational capabilities driven by competencies, not performance.

T+D Magazine, ©2007 ASTD


Critical Organizational Competencies for a Globally Integrated World (Sep 07)

At the center of the globally integrated enterprise is the workforce itself.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Back to top


Selling and Marketing Education


Email and the Customer Dating Game (Sep 07)

The concept of Customer Experience Management (CEM) is rapidly gaining favor among marketing practitioners and progressive training marketers. Sounds promising. After all, CEM seems like a classic definition of marketing success: Interacting with customers in a way that systematically integrates brand offerings, business operations, and communication channels – all within the context of your external environment.

Training Growth Innovation, ©2007 Kathleen Kruse


6 Tips for Designing a Training Delivery Website (Sep 07)

Your training website may be the most highly visible part of your company and lots of times, it’s your company’s first opportunity to make a good impression on potential customers. Training Growth Innovation, ©2007 Design Nation

Back to top


Learning Methods and Media


The Story of Training Transfer (Sep 07)

Why train? It's a simple question with a complex response. The obvious answer is so people can perform well in their jobs. But what is the reality?

Talent Management, ©2007 Media Tec Publishing


Do You Know What Your Learners are Doing Online? (Sep 07)

According to Forrester Research, if your learners are 22 to 26, almost one-third are actively engaged as creators and joiners of networks.

Chief Learning Officer, ©2007 Media Tec Publishing


Five Innovative Examples of Blended Learning (Sep 07)

Blended learning is becoming the standard model for instruction.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Managing Your Learning Assets - More Versus Too Much (Sep 07)

I remember when all we had was the classroom. If employees wanted to “learn” or receive “training,” most organizations sent them to a classroom — instructor-led training (ILT) dominated the learning landscape.

Chief Learning Officer, ©2007 Media Tec Publishing


Mixed messages from the market (Sep 07)

Two very distinct models are evolving for e-learning development.

IT Training, ©2007 The British Computer Society


Tips for Choosing an Authoring Tool to Create Online Courses (Jul 07)

The fact that there are so many authoring tools on the market is a clear indication that different organizations have different needs. It’s also an indication that many organizations are creating different types of e-learning content. Before selecting the tools you will use to create e-learning content, you should consider many factors. ©2007 Brandon Hall


Top ten tips for making e-learning work (Jul 07)

High drop out rates can directly impact the effectiveness of e-learning. This whitepaper addresses why learners fail to finish e-learning courses. It provides practical tips, real-world examples and top ten tips that will increase completion rates and add to the success of e-learning within your organisation.
©2007 e2train


Tools Training - An Unconventional Design (Sep 07)

Everyone knows designers should “think out of the box.” This is never as important as when a tight deadline has your back to the wall, yet it is at these very times that we find ourselves trying to fall back on our tried-and-true default approaches. But wait.... ©2007 The eLearning Guild


Little Known Ways to Create Your Own Graphics Using PowerPoint
(Sep 07)

If you want custom graphics, you can hire someone (although you might want to read this before working with a graphic designer) or you can make them yourself. For the moment, I am assuming that you have no money and you want to make the graphics yourself. In this case, I recommend two options: 1) create your own drawings or 2) modify existing clip art.

Rapid E-Learning Blog, ©2007 Creative Commons


See How Easily You Can Design a Consistent Look for Your E-Learning Courses (Sep 07)

In this article, you’ll discover how to use your clip art to create images that are consistent and look like they belong together.

Rapid E-Learning Blog, ©2007 Creative Commons


3 Sure-Fire Ways to Make Your E-Learning Graphics Sizzle (Sep 07)
You’re building an e-learning course and have assembled several images that contribute to the course’s learning objectives. You’ve created some custom graphics, gathered some relevant photography, and even created a consistent look. But something’s lacking. Your images are feeling a bit dull and flat. You know they can look better, but you’re just not sure how to make them pop. Here, we’ll look at three sure-fire ways to move your graphics up a notch and really add some sizzle! Rapid E-Learning Blog, ©2007 Creative Commons


How Do You Communicate with Your E-Learners (Sep 07)

Clear communication is critical when you design your e-learning course because what you present isn’t always received by the learner the way you intend it. If your learners aren’t getting what you intend for them to get, then most likely you won’t meet your learning objectives.

Rapid E-Learning Blog, ©2007 Creative Commons


Get Your Learners Chatting in your next E-learning Course (Sep 07)

One challenge for us in the e-learning community is to introduce real conversation into our e-learning courses.

Rapid E-Learning Blog, ©2007 Creative Commons


Good Beginnings - Leveraging the Strengths and Avoiding the Weaknesses of the e-Learning Medium (Sep 07)

Sometimes, whether an e-Learning application works or not comes down to whether the designer did or did not do some very simple and very basic things. None of these things has much to do with technology, and all of them have very much to do with the human beings who use the application. This week, author Chris Stape will help you discover three simple principles, applied in the opening elements of an e-Learning program, that will get your learners off to a great start, and that will motivate them to complete the program.
©2007 The eLearning Guild


The Death of the Page Turner - Deal With the Application First (Sep 07)

Many designers and subject matter experts default to “knowledge first, application last” as the pattern for e-Learning. But is this always the right way to go? ©2007 The eLearning Guild


Creating a ToolBook Exam and Deploying to an LMS (Sep 07)

Here's an introduction to ToolBook Instructor 9, plus some tips on how you can quickly build the shell for an exam and set up the exam for deployment via an LMS. Learning Circuits, ©2007 ASTD


The Learning Organization Meets the Long Tail - Part 1 (Sep 07)

In my role as an executive of a company that delivers online e-reference content to large corporate enterprises, I meet many knowledge-management professionals responsible for the corporate library, learning programs or some combination of both. Chief Learning Officer, ©2007 Media Tec Publishing Inc


Review - IBM@Play on Second Life (Sep 07)

IBM is investing liberally in the Second Life environment. It would appear to be the beginning of the next generation of online learning environments.
Learning Circuits
©2007 ASTD


Learning and Networking with a Blog (Sep 07)

A blog can be a great learning tool. T+D Magazine, ©2007 ASTD


Mobility Movement (Sep 07)
The same devices you find irritating in meetings - personal digital assistants (PDAs) that keep employees thumbs twitching and cell phones whose disco ringtones interrupt your PowerPoint - can be a boost to training.

Training Magazine,
© 2007 Nielsen Business Media, Inc


Mobile Learning Reviewed (Sep 07)

Kineo and Ufi/learndirect have teamed up to create a series of free guides on key issues in learning and technology. The idea is to share insights, experience and good practice on a wide range of topics, in an informal, pragmatic tone. This fourth guide looks closely at mobile learning. As more learners carry MP3 players, PDAs and mobile phones with them on their daily journeys, can learning come along for the ride? Which formats, topics and devices are right for mobile learning, and what are the practicalities of building effective m-learning?

©2007 Ufi/learndirect and Kineo


Podcasting in the Classroom (Oct 07)

As rapidly as it’s become a popular medium of entertainment, podcasting has matured into an extremely capable educational resource. Not only are students using iPods to absorb lectures, tutorials and other vital information, they’re also submitting assignments as podcasts, turning the medium into a two-way street.

CertMag, ©2007 Media Tec Publishing


Tools of the Trade - Web Ways (Sep 07)

A look at Webcasting and Web conferencing services.

Training Magazine, © 2007 Nielsen Business Media, Inc


What Does an LMS Cost? (Sep 07)

When acquiring learning management systems, organizations can choose from options ranging from free, Open Source shareware to commercial products.

T+D Magazine, ©2007 ASTD


Back to top


Case Studies and Projects


Ruth Colvin Clark (Sep 07)

T+D profiles Ruth Colvin Clark, president of Clark Training & Consulting in Cortez, Colorado. T+D Magazine, ©2007 ASTD


Producing a Global Learning Environment at Ingersoll Rand University (Sep 07)

Ingersoll Rand University is spread over four campuses around the world. Its mission is simple - Produce world-class learning to meet the changing needs of the company. Chief Learning Officer, ©2007 Media Tec Publishing


University 2.0 (Sep 07)
Why did Cerner Virtual University become Cerner KnowledgeWorks last year? Robert Campbell says it's more than a fancy name change. A change in philosophy and strategy dictated not only the new name, but a completely different organization and focus for Cerner's virtual corporate university.

Training Magazine, © 2007 Nielsen Business Media, Inc


Training a Green Workforce (Sep 07)

With companies such as Wal-Mart and Toyota leading the way, a growing number of organizations are training their employees to think green.

T+D Magazine, ©2007 ASTD


Improving Customer Service through Learning (Sep 07)

When clients need support or assistance, an organization’s ability to address and resolve those matters consistently, in a quality manner, is a key component. Chief Learning Officer, ©2007 Media Tec Publishing


Learning technologies are vital to be really effective (Sep 07)

The Global Head of Learning at Reuters is responsible for the learning of almost 17.000 employees, taking a particular interest in using technologies to improve performance. IT Training, ©2007 The British Computer Society


Back to top


Measuring Education Value


Readiness Assessments - Measuring and Narrowing Gaps (Sep 07)

When you endeavor to try to know what you don’t know, we call that a readiness assessment — it is a planning tool to help identify gaps in existing strategies and processes. Chief Learning Officer, ©2007 Media Tec Publishing


Optimizing Talent While Managing Growth and Change (Sep 07)

According to research, most companies look to technology to achieve organizational efficiency. New technology does not come with prepackaged competent employees, however. To use technology to its fullest extent, talent managers must properly manage seven areas.

Talent Management, ©2007 Media Tec Publishing


Back to top


Processes/Managing Costs/Outsourcing


Forecasting Costs to Maximize Efficiency (Sep 07)

By using common measures, you can significantly improve training efficiency by accurately forecasting costs. Learning Circuits, ©2007 ASTD


Making or Breaking Outsourcing Success (Sep 07)

When outsourcing a learning project, an effective partnership is as important as the project. T+D Magazine, ©2007 ASTD


Learning Outsourcing Market Overview (Sep 07)

High-performing organizations require well-aligned and highly effective learning programs. Chief Learning Officer, ©2007 Media Tec Publishing


Oh no, it's the O word (Sep 07)

Whether it's outsourcing or offshoring, the word sets the adrenaline pumping in seconds. To provide a real service to your organisation, you'll need to understand the concepts and impact they both have.

IT Training, ©2007 The British Computer Society


How to Identify and Mitigate Security and Intellectual Property Risks When Outsourcing Offshore (Aug 07)

This white paper discusses the existence of security and intellectual property risks and vulnerabilities in the distributed software development environments. It also addresses critical business issues to mitigate those risks with qualified risk management techniques, team collaboration tools, and, critically, a verification and audit process resulting in greater visibility of the software development process, improved security, and reduced risk of IP exposure. ©2007 Altoros Systems Inc


Back to top

Training Professional Topics

Spicing up Classroom Training (Sep 07)

Workshop leaders can employ several tips to add zing to a dull leader manual.

T+D Magazine, ©2007 ASTD


On the ground - Delivering Webinars (Sep 07)

How can trainers make sure they deliver webinars/virtual seminars successfully?

IT Training, ©2007 The British Computer Society


Breaking developments - Virtualisation (Sep 07)

What impact is virtualisation already having or could have in the future on the training environment? IT Training, ©2007 The British Computer Society


Lecture Out - Engagement In (Sep 07)

Years ago, you could have gotten away with a presentation that was 100% lecture.  These days, unless perhaps you're a prison warden, this is not possible.  People today expect you to talk with them, not at them; your results often depends on their involvement, and the bar has been raised on the experience necessary to achieve engagement. ©2007 Tony Jeary


10 Dynamics in Dealing with Disruptive Audience Members (Sep 07)

No matter how eloquent your delivery or how riveting your content, from time to time, you will have to deal with disruptive audience members—those who arrive late, leave early, carry on side conversations with their teammates, or disagree wholeheartedly—and loudly.  When that’s the case, try these tips and techniques for crowd control. ©2007 Dianna Booher


How to Addict your Audience to your PowerPoint (Sep 07)

If PowerPoint were classified as a drug, which one would it be? Judging by its bad reputation these days, most PowerPoints would probably be classified as narcotics, sedatives or depressants. But with only minor changes to the molecular structure of your thinking, this coma-inducing software can become a powerful force to addict your audience to the mind-expanding content of your presentation. ©2007

Back to top


Education Administration


Learning Operations - Advantage or Obstacle (Sep 07)

The phrase "learning operations" is anything but exciting. In fact, it encompasses much of the mundane, day-to-day “stuff” that your audiences take for granted. That’s why your CEO isn’t likely to talk about this part of your job at your next meeting. ©2007 Expertus


Back to top

Skills Gap/Technical Certification


(UK) Partners aim to raise professionalism in IT (Sep 07)

As the government pledges to increase all levels of skills in the UK, IT-related organisations continue their work to raise professionalism, which too should improve skills. IT Training, ©2007 The British Computer Society


After the sheep dip (Sep 07)

Over the past 15 years, just about everything has changed in IT training. From sheep dips to individual online coaching, the industry has moved up a gear. And the future will only be more demanding.
IT Training
©2007 The British Computer Society


HP Launches BladeSystem Certification Track (Oct 07)

Blade servers – high density, self-contained computer servers – are growing in popularity. HP has taken steps to help align the certification market with this trend, launching a certification track based on these powerful tools.

CertMag, ©2007 Media Tec Publishing


Back to top


And, Finally.....




The Aunt Karen story (relevance and reliability of lessons, morals and examples)

A teacher told her young class to ask their parents for a family story with a moral at the end of it, and to return the next day to tell their stories.

In the classroom the next day, Joe gave his example first, "My dad is a farmer and we have chickens. One day we were taking lots of eggs to market in a basket on the front seat of the truck when we hit a big bump in the road; the basket fell off the seat and all the eggs broke. The moral of the story is not to put all your eggs in one basket.."

"Very good," said the teacher.

Next, Mary said, "We are farmers too. We had twenty eggs waiting to hatch, but when they did we only got ten chicks. The moral of this story is not to count your chickens before they're hatched.."

"Very good," said the teacher again, very pleased with the response so far.

Next it was Barney's turn to tell his story: "My dad told me this story about my Aunt Karen.... Aunt Karen was a flight engineer in the war and her plane got hit. She had to bail out over enemy territory and all she had was a bottle of whisky, a machine gun and a machete."

"Go on," said the teacher, intrigued.

"Aunt Karen drank the whisky on the way down to prepare herself; then she landed right in the middle of a hundred enemy soldiers. She killed seventy of them with the machine gun until she ran out of bullets. Then she killed twenty more with the machete till the blade broke. And then she killed the last ten with her bare hands."

"Good heavens," said the horrified teacher, "What did your father say was the moral of that frightening story?"

"Stay away from Aunt Karen when she's been drinking..."

Back to top


Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager