CEdMA-Europe Members' Newsletter -
October 2007


Welcome to the tenth CEdMA-Europe Members' Monthly Newsletter of 2007, which will be sent out at the end of October to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains six articles with the whole month's news, two of which contain individually dated press releases.

In Reviews and Current Trends, there 12 are reviews, including ASTD's BEST results, Chief Learning Officer's look back at 5 years of CLO's, Training's Salary Survey, a conversation with the first CLO, remote working, coaching, social networking and ageism.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the 11 articles cover such items as new managers learning to manage, the "new" CLO, strategies for building partnerships, leveraging business data, and retaining employees. 

The is one article in Selling and Marketing Education, on designing a website that works.

As usual, the Learning Media and Methods articles are many and varied (23 this time), covering learning strategy, new authoring tools, e-learning localisation, securing online learning systems, how to design rapid e-learning, designing and writing better e-learning, Training's look at games and simulations, blogs, iPhones, and a review of open source LMS's.

Case Studies and Projects has nine articles, all about specific companies.

Measuring Education Value has four articles, specialising on the training value gap, dissatisfaction with LMS reporting, e-learning assessment and the legal defensibility of assessments.

Processes/Managing Costs/Outsourcing has one article, a white paper from RWD on end-user learning development and collaboration.

There are five articles in Training Professional Topics, on non-IT certification, finding time for certification, presentations and clip-art.

Finally, in Skills Gap/Technical Certification  there is one article on ISACA's Certifications.







23 January, "Increasing Penetration in the Installed Base"

For those of you starting off a new year with an increased revenue target (isn't that everyone?), this workshop at IBM Bedfont is a "must-attend". We'll follow our successful formula of having a facilitated session which will be documented as a "Best Practice" paper.

Note: we are moving to workshops on Wednesdays in 2008.

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8-9 November: "Optimising your P&L"

The Autumn Conference will take place at Milton Hill House, at Steventon, near Oxford on Thursday and Friday 8-9 November. The theme is Optimising your P&L. Of course, there are two main ways to do this - increase revenue and/or reduce costs. Recent conferences have focused on education sales, education marketing and education value, so here we'll focus on reducing education costs.


Using the online, anonymous survey tool, we'll not only collect the Pulse input as before but also ask each company to provide approximate percentages of their main costs to their revenue. These would include instructor costs, course materials costs, classroom costs, equipment costs, software costs, direct marketing costs, sales costs, back office costs, central costs, and so on.


In the first morning (The Business of Training), we'll make sure that everyone is using the same terminology and can compare their own situations, without revealing any sensitive information of course. We shall then have major discussion sessions on:

  • Reducing classroom delivery costs (fixed versus variable, partnering, equipment and software)

  • Resourcing choices (instructors, consultants, partners, contractors, outsourcing)

  • What can be centralised or "near-shored"?

In addition, there will be a case study from Steve Macfarlane who will describe what measures he took to Increase profitability at Computer Associates, and Jeffrey Berk of Knowledge Advisors will provide a practical and scaleable approach to link learning programs to a financial ROI that demonstrates how to run training like a business to better manage the P&L - Using an ROI Approach to Better Manage Learning Investments.

On Friday afternoon in Hot issues/topics, we'll bring together the input sent in advance and discuss along with any other conference-specific outcomes. Finally, after a short CEdMA Business Meeting, we have Planning the events in 2008, where we want your input for future workshops and conferences.

There's no specific personal development session this time, but for most attendees, the whole conference might be regarded as personal development exercise.

Further details can be found here.

Click to get a printable agenda.

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Recent Articles from the Education and Training Press



Quick News Digest from IT Skills Research (Oct 07)

Industry News from IT Skills Research (Oct 07)

News from Elearning! Magazine (Oct 07)

IT Training Press Releases (Oct 07)

Industry News Headlines from CLOmedia (Oct 07)

E-Learning Market Briefing from Kineo (Oct 07)

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Reviews and Current Trends


What makes them great, or BEST (Oct 07)
We’re often asked “What does it take to be BEST?” It isn’t just one thing that makes a company a winner of an ASTD BEST Award. Organizations only make it to the ranks of the BEST if they can demonstrate excellence in several of these areas: alignment, C-level involvement, efficiency, effectiveness, investment in learning, learning opportunities for employees, measurement of effectiveness and efficiency, and success with non-training solutions to business needs.

There are also several articles about the winners:


Managing Massive Change - the Satyam Way

Sales Training as Dynamic as Big Pharma Itself (sanofi-aventis)

Those who Lead, Teach (BD)

A Living, Breathing People Strategy (Deloitte and Touche)

Learning that could Save Lives (US Army Armament R&D)

Learning on the Rise as the Company Grows (Equity Residential)

Paving the Path to Performance Management (Wachovia)

Walking in the Customers' Shoes (The Home Depot)

Simple is Beautiful (Tata Consultancy Services)

BEST of the Rest (Various)


T+D Magazine, ©2007 ASTD


The Chief Learning Officer - A Retrospective (Oct 07)

The learning organization's move from a reactive cost center to a strategic contributor to business goals didn't happen immediately. Rather, it took time - and a lot of patience. Chief Learning Officer, ©2007 Media Tec Publishing Inc


Training Magazine Salary Survey (Oct 07)

Despite a see-sawing economy that could make even the most cast-iron stomach queasy, salaries for trainers remain rock-solid at $81,940 in 2007, according to Training magazine's Annual Salary Survey of 639 readers. Even though that's only $451 up from last year (a negligible .56 percent), it's better than seeing salaries go south. Training Magazine, © 2007 Nielsen Business Media, Inc


Trendline from Elearning! Magazine (Oct 07)

Elearning!, Fall 2007, ©2007 b2bmediaco


Remote Worker Reality Check (Oct 07)

According to two technology companies, most Americans aren't even offered the option. T+D Magazine, ©2007 ASTD


A Conversation with Steve Kerr (Oct 07)

Chief Learning Officer Magazine catches up with the first CLO.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


The CLO's Top 11 Successful Practices (Oct 07)

How has your learning organization evolved with your business? What is different about your programs, services and initiatives? How has your learning organization adapted to the company's geographic, market and employee growth? Chief Learning Officer, ©2007 Media Tec Publishing Inc


Reliance on Coaching May Have Peaked (Oct 07)
Survey finds that some organizations will rely on coaching less than in the past.

T+D Magazine, ©2007 ASTD


Social Networking Meets Corporate Learning (Oct 07)

As learning executives, we should be creating social networking experiments within learning departments so we can better understand the power of how to use this medium for learning.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Elements of Social Media Arrive on the Learning Scene (Oct 07)

In January 1996, Elliott Masie declared himself a nano-learner. In doing so, he placed his finger on the pulse of a trend in e-learning that was just starting to take shape. Chief Learning Officer, ©2007 Media Tec Publishing Inc


New Products - Assessment, e-Learning, Content, Tools, LMS (Oct 07)

Elearning!, Fall 2007, ©2007 b2bmediaco


Staff Poll Finds Ageism is Still Rife (Oct 07)

Sixteen million workers in the UK have claimed to have witnessed ageist behaviour in the workplace in the last 12 months since new age discrimination laws came into force, research has revealed. ©2007 TrainingZONE


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Training Manager/Director Development


Helping New Managers Learn To Be Managers (Oct 07)

Of all the steps up the business ladder, the move from seasoned professional to frontline management is the most difficult, according to an Equation Research survey that asked HR and learning professionals which career transition is most difficult for employees. Links, ©2007 ASTD


The New Chief Learning Officer (Oct 07)

The value of traditional learning is diminishing, and employees are depending more and more on learning acquired through informal networks, online performance support tools, online references and communities of interest.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Ten Strategies for Building Successful Partnerships (Oct 07)

This article explores strategies for building strong partnerships within your organization. Links, ©2007 ASTD


Don't Call Them Trainees (Oct 07)

Being told to take a training course is like driving on a road with signs, stripes and bumps. Chief Learning Officer, ©2007 Media Tec Publishing Inc


Cultural Fusion (Oct 07)
Don’t let random performance be the impetus of failure after a merger.

T+D Magazine, ©2007 ASTD


Stretching - Good for Mind and Body (Oct 07)
Stretch assignments are revitalizing careers. T+D Magazine, ©2007 ASTD


From Stalled to Breakthrough Transformations (Oct 07)

It is a common fallacy to mistake "working harder, faster and longer" for success. These things are really indicators of activity, not accomplishment. Chief Learning Officer, ©2007 Media Tec Publishing Inc


Teaching the Intangibles (Oct 07)
Contrary to popular belief, soft skills can be taught in a virtual environment.

T+D Magazine, ©2007 ASTD


Leveraging Business Data to Develop Strategic Learning Solutions

(Oct 07)

Leveraging an organization’s business data to develop a more focused learning strategy is an opportunity for those responsible for workplace learning and performance. This is also the secret of those smart organizations: Getting people to learn how to recognize relevant business data and using it to your advantage. Chief Learning Officer, ©2007 Media Tec Publishing Inc


The Top 22 - a Priority List for HR (Oct 07)

research found that of 62 processes examined, 22 consistently drive highest business impact. These processes (we call them the Top 22) represent a priority list for HR executives and business leaders when it comes to developing and managing talent. If your organization is questioning where to start or how to strengthen its talent management program, these are the processes on which you should focus. Talent Management, ©2007 Media Tec Publishing Inc


Eleven Tips to Retain Employees in the Technology Industry (Oct 07)

They may be self-evident, but worth listing anyway.

Talent Management, ©2007 Media Tec Publishing Inc


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Selling and Marketing Education


Ten Steps to a Website That Works (Oct 07)

Forget the one-minute elevator speech. When prospective customers visit your website, you have 20 seconds or less to get their attention. If you're successful, your well-crafted website can be a valuable tool to snag new clients and keep existing clients coming back. Links, ©2007 ASTD


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Learning Methods and Media


Assembling a Best of Breed Learning Strategy (Oct 07)

SaaS and Best-of-Breed go hand in hand.
Elearning!, Fall 2007,
©2007 b2bmediaco


The eLearning Guild's Handbook of e-Learning Strategy (Oct 07)

This free e-Book will help you make a broad, fundamental connection between learning, e-Learning, and your organization's mission, business objectives, and the bottom line. ©2007 The eLearning Guild


Learning's Role in Talent Management (Oct 07)

Think of talent as an asset and management as a process. Much of the attention on talent management has been on the process and the tools to manage that process. Learning has to do with the creation of a specific asset, the human capital that fits the business model of the firm.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


Executing Talent Management Strategies with Technology (Oct 07)

Software suites bring together HR processes and talent data, making management imperative. Elearning!, Fall 2007, ©2007 b2bmediaco


What's new and where to find it - Authoring Tools (Oct 07)

A quick look at new products. T+D Magazine, ©2007 ASTD


The Learning Organization Meets the Long Tail - Part 2 (Oct 07)

In an era in which knowledge workers know more about their specialty than their managers, the traditional filter by which the manager could be counted on to catch mistakes is obsolete. 
Chief Learning Officer,
©2007 Media Tec Publishing Inc


The 5 cornerstones to effective e-learning localisation (Oct 07)

Get the “must know” key points for localising learning in multiple markets.  ©2007 Mohive


Securing Online Learning Systems (Oct 07)

Information security probably doesn’t cross the minds of learning leaders very often, if it ever does. Yet, given the increasing number of Web-based development offerings - not to mention a frequent lack of understanding of online threats on the part of employees - this should be a concern for the people in charge of the learning function. CLOmedia, ©2007 Media Tec Publishing Inc


How to Get Your Learners to Remember More (Oct 07)

Everyone wants to build good e-learning courses, whether for sharing new information or changing workplace behaviors.  While not all e-learning objectives are the same, there are things you can do in your course design that help your learners recall the information and use it in the real world. 

Rapid E-Learning Blog, ©2007 Creative Commons


What Everybody Ought To Know About Using PowerPoint for E-learning (Oct 07)

PowerPoint is still the dominant tool of choice for many in our industry and for good reason. It’s accessible and easy to use. And since it is so widely used in most organizations, it’s easy to convert subject matter content into an effective e-learning course. Rapid E-Learning Blog, ©2007 Creative Commons


5 Ways Your E-learning Courses Can Create Understanding (Oct 07)
Information isn’t the same as understanding. Many e-learning courses are designed to just share information. In some cases, that’s fine. But, there are many e-learning courses that are performance-based and in those cases we need to change how the learner thinks and acts rather than just regurgitate facts. Rapid E-Learning Blog, ©2007 Creative Commons


Why Course Navigation is Less Important than You Might Think (Oct 07)

Here, we’ll explore if branches are really the magic solution to keep your learners engaged. Rapid E-Learning Blog, ©2007 Creative Commons


Create Engaging E-Learning Courses You Can Be Proud Of (Oct 07)
Everyone wants to create e-learning courses that engage their learners. Yet there’s a lot of debate about what exactly engagement means. So I figured I’d boil down the different ways to engage learners and see how we can use them to make our e-learning courses better.
Rapid E-Learning Blog, ©2007 Creative Commons


How to Design Rapid e-Learning (Oct 07)

This report describes three ways in which Rapid E-learning Design is different, and better, than traditional e-learning methods. ©2007

Focus on Games and Simulation - Virtual Vision (Oct 07)

Training magazine looks at the virtual worlds currently available.

Training Magazine, © 2007 Nielsen Business Media, Inc


Give Your e-Learning Some (Second) Life - Simulation Made Easy
(Oct 07)

Simulation and immersive learning are topics of great interest in e-Learning today, but many practitioners believe the cost and the effort are too great to permit any but the largest companies to use those methods. Second Life offers a flexible, low-cost environment for building simulations, and it presents few, if any, barriers to entry. Bill Brandon gives you insights about the real Second Life and its potential for many different approaches to learning. It’s easier to get started than you think! ©2007 The eLearning Guild

Virtual World-building - Designing Environments for Learners (Oct 07)

This includes three examples of ways in which e-Learning practitioners are employing virtual worlds in their organizations’ learning strategies. The key realization for all three designers was that in the virtual world we are not bound by traditional ways of doing things. ©2007 The eLearning Guild


Solid SIMS (Oct 07)

Boasting lower costs and more technological bells and whistles, training simulations appear to be here to stay.

Training Magazine, © 2007 Nielsen Business Media, Inc


Playing to Win (Oct 07)

Simulations inject a does of reality into training as they engage employees in real-world scenarios and foster better decision-making and communication. Here are four case studies.
Training Magazine, © 2007 Nielsen Business Media, Inc


Starting with SIMS (Oct 07)

So you're ready to take the plunge into simulation training. Here are some tips to keep in mind. Training Magazine, © 2007 Nielsen Business Media, Inc


Learning and Networking With Blogs (Oct 07)

Blogs are emerging as powerful learning and networking tools.

Learning Circuits, ©2007 ASTD


Open Source Learning Management Systems (Oct 07)

Mark Abedour of EPIC looks at what's out there. ©2007 EPIC


How the iPhone Will Shape the Future of (Mobile) Learning (Oct 07)

Mobile learning still experiences limitations because of technological constraints. This has changed with the arrival of the iPhone.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


What does teleconferencing cost (Oct 07)

Teleconferencing has become a popular method for conducting meetings, workshops, and training, as more employees work from home and businesses become geographically dispersed. The most common ways to conduct teleconferences are over the phone and internet. T+D Magazine, ©2007 ASTD


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Case Studies and Projects


Run It Like You Own It - Learning and Leadership at Wells Fargo (Oct 07)

By incorporating shared services into its decentralized learning model, Wells Fargo is creating scalable solutions that are "common where possible, custom where it counts". Chief Learning Officer, ©2007 Media Tec Publishing Inc


LexisNexis fuels its search engine (Oct 07)

Helpline staffers at the subscription-research service are supposed to educate customers who often are experienced researchers themselves. So LexisNexis has to make its people "better and faster than the best".

Training Magazine, © 2007 Nielsen Business Media, Inc


Closure, Layoffs and Learning - A Look at First Allmerica Financials Life Division (Oct 07)

Employees' trust in the life division's leadership made it possible for them to spend less time worrying about what they weren't being told and spend more time preparing themselves and the company for change.

Chief Learning Officer, ©2007 Media Tec Publishing Inc


MasterCard's Master Plan (Oct 07)

To stage the largest face-to-face learning event in its 40-year history, MasterCard Worldwide first had to figure out how to create hundreds of capable facilitators in cities around the world.

Training Magazine, © 2007 Nielsen Business Media, Inc


Out with the Old, In with the New for Trendy Saks (Oct 07)

Expensive, conventional training gets the boot at New York's fashion giant.

Elearning!, Fall 2007, ©2007 b2bmediaco


Case Study - Web Conferencing (Oct 07)
Coast Guard Logistics Center increases efficiencies and communications.

Elearning!, Fall 2007, ©2007 b2bmediaco


Case Study - Training (Oct 07)

Different languages power Getronics training software.

Elearning!, Fall 2007, ©2007 b2bmediaco


Case Study - Online Programs (Oct 07)

Corporate Training does e-Learning better, worldwide.

Elearning!, Fall 2007, ©2007 b2bmediaco


Case Study - Podcasting In Corporate Training (Oct 07)

How one company explored the delivery of sales promotion and product information using podcasts and vodcasts. Learning Circuits, ©2007 ASTD


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Measuring Education Value


The Training Value Gap (Oct 07)

For the past several years, companies have placed increased pressure on their training departments to quantify the impact that the programs they deliver have on the larger organization. As a result of this pressure, training managers have spent more and more time attempting to prove value that their training brings. This effort has tended to focus on return on investment or ROI, and essentially argues that, "when we have training, the organization is better because ..." ©2007 Training Industry, Inc


Measuring Pains (Oct 07)

A recent survey finds a surprisingly high level of dissatisfaction with LMS reporting capabilities, particularly limited standard reports. (For convenience, the complete survey can be seen here.)

Training Magazine, © 2007 Nielsen Business Media, Inc


The Case for Effective e-Learning Assessments (Oct 07)

Getting feedback is just the first step. Accuracy is next.

Elearning!, Fall 2007, ©2007 b2bmediaco


Legal defensibility of assessments - What you need to know (Oct 07)

Questionmark's white paper examines key issues surrounding assessment defensibility, including the four main areas of legal challenge. It also identifies best practices and technologies that can help ensure the validity, reliability and defensibility of assessments. ©2007 Questionmark


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Processes/Managing Costs/Outsourcing


The Latest Approach to End-User Learning Development and Collaboration (Oct 07)

This presentation describes how RWD uPerform,  a comprehensive end-user performance support solution, allows the collaborative creation, storage and management of application simulations, procedural documentation and e-learning courses. ©2007 RWD Technologies


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Training Professional Topics

Certification Outside Technology (Nov 07)

Not every certification means kicking around software and hardware — there’s a whole world of professional certifications that have little to nothing to do with computer skills per se but nevertheless hold real value for IT pros.

CertMag, ©2007 Media Tec Publishing Inc


How to Fit Certification into Your Schedule (Nov 07)

Think you don’t have time to study for and earn that certain certification? You probably do, if you take steps to avoid or eliminate distractions at home and at work and carefully plan your preparation methods and goals.

CertMag, ©2007 Media Tec Publishing Inc


Give Your Presentation - Don't Talk About Your Presentation (Oct 07)

The “presentation” is a concept that is relevant only to the speaker, not the audience. Your audience isn’t thinking about your “presentation.” Instead, they are “in the moment,” and they are thinking either, “This person is saying something interesting and useful to me, so I’d better listen carefully,” or “This person is a bore, so I can tune out and think about what I’m going to have for dinner instead.” The following discusses some ways to keep you and your audience in the moment and be relevant. ©2007 Media Training Worldwide


Make the Room Work for You (Oct 07)

Every presenter has experienced difficult presentation environments and can tell their own horror stories. We know there’s a direct connection between the learning environment and the outcome.  We know that appropriate facilities are a huge part of that environment.  Now, I insist on them.  You should, too.  Here are 10 ways to make the room work for you. ©2007 Dianna Booher


Customizing Clipart (Oct 07)
Many presenters are not graphic artists nor do we have a score of graphic artists helping us create our presentations. The solution for many people is to use clipart liberally in an effort to make our presentations colorful and, hopefully, engaging. But, you can easily customize your clipart to add a level of sophistication and panache to your presentation. ©2007 Entelechy


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Education Administration

No articles this month.


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Skills Gap/Technical Certification


Spotlight on ISACA’s Certifications: CISA, CISM and the New CGEIT
(Nov 07)

As IT regulations become increasingly complex in their purpose and enforcement, demand for IT governance grows. ISACA’s programs meet this demand with certifications that help companies identify prospective employees with experience and expertise. CertMag, ©2007 Media Tec Publishing Inc


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And, Finally.....




The Mobile Phone Story (assumptions, authority, control, the risks of modern communications and technology, privacy, security, identity theft, and so on)

Several men were in a golf club locker room.

A mobile phone rings.

"Yes I can talk," says the man answering the call, "You're shopping are you? That's nice."

The listening men smile to each other.

"You want to order those new carpets? Okay.. And they'll include the curtains for an extra five thousand?.. Sure, why not?"

More smiles among the listeners.

"You want to book that week on Necker Island?.. They're holding the price at twenty-two thousand?.. Sounds a bargain.. You want a fortnight?.. If that's what you want honey, okay by me."

Smiles turn to expressions of mild envy.

"And you want to give the builder the go-ahead for the new conservatory? Seventy-five thousand if we say yes today? Sounds fair.. sure, that's fine."

The listeners exchange glances of amazement.

"Okay sugar, see you later.. Yes, love you too," says the man, ending the call.

He looks at the other men and says, "Whose phone is this anyhow?"

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager