CEdMA-Europe Members' Newsletter -
January 2008


Welcome to the first CEdMA-Europe Members' Monthly Newsletter of 2008, which will be sent out at the end of January to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains six articles with the whole month's news, three of which contain individually dated press releases.

In Reviews and Current Trends, there are 16 reports, including reviews from Elearning!, Training Industry Inc, and Bersin plus predictions from Bersin, Chief Learning Officer, eLearning Guild, Kineo, Ambient Insight and Brandon Hall.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the seven articles cover such items as gathering requirements, learning transparency and assumptions, going global, and the legacy of learning teams.

There is one article in Selling and Marketing Education, on how to get learners to take e-courses.

As usual, the Learning Media and Methods articles are many and varied (16 this time), covering collaboration through ISD, blended learning, e-learning (seven), simulation/games (three) and virtual worlds.

Case Studies and Projects has five articles, all about specific companies.

Measuring Education Value has five articles, on the value of training, ROI and the business case for e-learning.

Processes/Managing Costs/Outsourcing has two articles, both on outsourcing.

There are nine articles in Training Professional Topics, four of which are on various aspects of presentations and three on skills/careers.

Finally, in Skills Gap/Technical Certification  there are two articles, about job exam piracy and ISACA's new CGEIT Credential.







23 January, "What will be the next big thing for the Training Market?"

This workshop took place at  CA Datchet on Wednesday 23 January.

David Pardo, MD of Pardo Fox explored emerging trends on both the supply and demand sides of the training industry and examined where they might be leading.

Dave Taylor, now of Imperial College described and showed Second Life - an online three-dimensional world where users can explore, build, socialise, collaborate, learn and participate in their own economy.

25 people from 13 member companies plus four people from two USA member companies plus one prospect (total of 30) attended.  Overall feedback was 1.5.

12 March, "Increasing Penetration in the Installed Base"

If you are getting to the end of the first quarter and are struggling with that increased revenue target (isn't that everyone?), you really should be looking at how to "milk" the installed base, so this workshop at SAP Bedfont is a "must-attend". We'll follow our successful formula of having a facilitated session which will be documented as a "Best Practice" paper. Invitations will be sent out in the next 10 days.

11 June, "Coping with Change"

This workshop at Symantec Reading will address a number of issues under the umbrella of "Coping with Change", including Mergers and Acquisitions, the resulting training integration, supporting global accounts and handling global deals, and keeping it legal. Again, "Best Practice" papers will result from the discussions.

Note: we are moving to workshops on Wednesdays in 2008.

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Conference - 8-9 May: "Routes to Market"





The Spring Conference will take place at the superb Marriott Forest of Arden Hotel and Country Club which is conveniently situated within a 10-mile radius of Birmingham, Coventry and Warwick, seven miles from Birmingham International Airport and close to the A45 and M42.

The Theme is "Routes to Market" and there will be sessions on different routes to market, increasing the attach rate, using the web as a sales channel, telesales, and selling via an external channel.

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Recent Articles from the Education and Training Press



From ASTD's The Buzz - Worldwide Training Industry News (Jan 08)
Abstract News ©2008 Information Inc

Quick News Digest from IT Skills Research (Jan 08)

Industry News from IT Skills Research (Jan 08)

IT Training Press Releases (Jan 08)

Industry News Headlines from CLOmedia (Jan 08)

E-Learning Market Update (Jan 08)
This month we take a look at Ambient's new e-learning market report. Overall they predict growth of 22% in the e-learning market and some great opportunities for nimble suppliers. If you are an enterprise installed LMS provider or software tools vendor though you may want to look away now….

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Reviews and Current Trends


8 Important Facts about the Learning Industry (Nov 07)

ASTD's 2007 State of the Industry Report reveals trends in workplace learning that are both expected as well as surprising. They can be critical for driving business decisions about learning.

Learning Executive Briefing, ©2007 ASTD


Best of Elearning! Awards (Dec 07)

Readers named the top e-learning product and services companies for 2007.

Elearning!, ©2007


The State of the Training Industry - Are you prepared for what's coming next? (Jan 08)

At the beginning of every year, industry analysts and prognosticators work diligently to predict how various markets are going to change for their respective businesses. Well, the training industry is no different. What makes predictions for the training industry especially challenging is the high level of volatility of the market. How many times have you heard someone say that the first two things that corporate executives cut in down economic periods are travel and training? When the economy is good, companies spend more for training. When the economy is down, they do the opposite. ©2008 Training Industry Inc


The IT Training Market - How big is it? Why does it matter? (Jan 08)
The US IT training market is fragmented and dispersed. In the commercial sector, it is comprised of companies that range from one man shops to companies with annual revenues in the hundreds of millions. In the educational sector, it includes community colleges and technical schools as well as major universities. Over the past 20 years, IT has become the single most critical element of the business infrastructure and every company, large or small, needs IT training to remain competitive. So how big is the IT training market in the US?
©2008 Training Industry Inc


Learning Leaders - Innovation, Excellence (Dec 07)

The 2007 winners, judged by Bersin, represent a wide range of organizations. All demonstrate innovation, business impact and excellence in corporate training.

Elearning!, ©2007


Enterprise Learning and Talent Management 2008 - Predictions for the Coming Year (Dec 07)

Building on last year's predictions (spotlighting L&D budgets, increased growth in leadership development and a continuing evolution in technology-based learning approaches), this research report includes the top eight trends for 2008.

©2008 Bersin and Associates

Three Learning Trends to Watch in 2008 (Jan 08)

The thread running across all three trends is this: social software is transforming our world and allowing for new forms of learning and collaboration.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Nine Trends That Will Shape e-Learning in 2008 (Jan 08)

As we begin 2008, it would be a good idea to look ahead to see whether there are forces at work that will affect how we produce and deliver e-Learning.
©2008 The eLearning Guild


E-learning predictions 2008 - Place your bets (Jan 08)

If there’s one thing you can predict with absolute certainty in e-learning, it’s that there will be quite a few prediction lists doing the rounds in January. We’ve gone back to some of the experts who did such a fine job of predicting e-learning for us in 2007 to see if they can keep their game up for 2008.



The US Market for Self-paced eLearning Products and Services: 2007-2012 Forecast and Analysis (Nov 07)

This report includes the most detailed analysis of the US e-Learning market ever published. The current industry is experiencing vibrant growth with new buyers adopting the products, new suppliers entering the market, and new variations of traditional products appearing to meet the needs of the new buyers. The report answers the question, "what do these new buyers want?" and identifies a wide range of revenue opportunities for suppliers. The full report costs $9,125. This is a summary. ©2008 Ambient Insight


Knowledge Walks Out the Door (Jan 08)
44% of organizations lack a knowledge transfer process between retiring baby boomers and younger workers. T+D Magazine, ©2008 ASTD


Retention Buzz (Jan 08)

Training and development plays a significant role. T+D Magazine, ©2008 ASTD


Influences Engagement (Jan 08)

The 2007 ASTD Employee Engagement Survey answers the questions: How many workers are engaged? How much does it matter to the learning function?

T+D Magazine, ©2008 ASTD


Happy Birthday to Us (Dec 07)

Elliott Masie says that the "e" in e-learning has expanded and exploded since its inception in 1997. We have gone way beyond behavioral CBT and are entering an era of collaboration, knowledge and connected learning.

Elearning!, ©2007


What things cost - Creative Learning Toys (Jan 08)

Training props and toys are designed to enliven learning, stimulate the senses, and keep learners engaged. T+D Magazine, ©2008 ASTD


Five Trends in the LMS Market (Jan 08)
We (Brandon Hall) spoke with several LMS providers to see how they’re responding to challenges organizations are facing.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


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Training Manager/Director Development


Gathering Requirements (Jan 08)

Here are 10 tips for creating meaningful training programs.

Training Magazine, ©2008 Nielsen Business Media, Inc


At C Level - Caterpillar - Learning is a Powerful Tool (Jan 08)

Caterpillar uses learning to drive employee engagement, talent management, and succession planning. T+D Magazine, ©2008 ASTD


Learning Transparency and Assumptions (Jan 08)

As a learner, Elliott Masie often finds one perspective missing from the start of a training module. Where is the statement about the “learning assumptions” of the designer or instructor? Chief Learning Officer, ©2008 Media Tec Publishing Inc


It's a Small World, with Big Training (Jan 08)

The world may or may not be getting flat, as Thomas Friedman regularly describes it, but it sure is getting small. Companies and consumers are locating themselves wherever they need to be to take advantage of better prices, better markets, or new opportunities. For American companies, that has mostly meant offshoring jobs to other markets. Training Magazine, ©2008 Nielsen Business Media, Inc


Going Global (Jan 08)

Managing a global workforce goes beyond purchasing some software. It requires collaboration, communication, and teamwork.

Training Magazine, ©2008 Nielsen Business Media, Inc


The Legacy of Learning Teams (Jan 08)
It has been said, when there is a contest between a strong individual and a strong culture, the culture wins in the end.
Chief Learning Officer,
©2008 Media Tec Publishing Inc


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Selling and Marketing Education


10 Tips for Getting Learners to Take e-Courses (Jan 08)

Organizations need to invest in multiple tactics to realize an increase in usage in e-learning. Learning Circuits, ©2008 ASTD


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Learning Methods and Media


Collaboration in the World of ISD (Jan 08)

Learning professionals must better understand the work of ISD in order to design and institutionalize the most effective collaborative practices.

Learning Circuits, ©2008 ASTD


See How They Learn (Jan 08)

People are always looking for the most effective way to deliver training. Quite often, the answer is simply a matter of creativity. T+D Magazine, ©2008 ASTD


On Demand - The Googlization of Learning (Jan 08)

Just a decade or two ago, people thought of learning as a one-way communication, typically held in a classroom setting. Today, of course, most learning organizations realize that instructor-led training is no longer enough.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Man versus Machine (Jan 08)

Learning can capitalize on various approaches by blending the best learning modalities and technology. Learning Circuits, ©2008 ASTD


E-Learning Is Dead - Long Live E-Learning (Jan 08)

Today, corporate executives, training managers and HR professionals are resting on the success of e-learning. Some have even gone out and declared, “Innovation within e-learning is dead!” Paradoxically, there is a significant interest in what the future holds for e-learning with the advent of Web 2.0, a brand-new generation of the workforce and partial acknowledgment that something went wrong with the e-learning of the past.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Project Management of e-Learning (Jan 08)

Brainvisa shares some key tips and a model that can easily be implemented to streamline your rapid e-learning project management and ensure that your projects are delivered within the parameters set. ©2008 Brainvisa


Cyber Course Builders (Jan 08)

A look at rapid e-learning authoring software.

Training Magazine, ©2008 Nielsen Business Media, Inc


Are You Building the Right Type of E-Learning Course (Jan 08)

Building an e-learning course can be time-consuming and costly.  Because of this you don’t want to waste your resources by making your e-learning course more complex than it needs to be.  Instead, your objective is to create the best e-learning course you can with the limited resources you have.

Rapid E-Learning Blog, ©2007 Creative Commons


How Walt Disney Would Use PowerPoint to Create E-Learning Courses (Jan 08)

PowerPoint is a very capable animation program.  In fact, they are some animations that were so advanced I would have thought they were built with advanced animation tools. Here, I’ll share three impressive, yet easy-to-do animation techniques that you can use right away in your e-learning courses.  Your courses will look nothing like ordinary PowerPoint slides and they’ll be more effective and engaging. Rapid E-Learning Blog, ©2007 Creative Commons


7 Proven Techniques for Keeping Your E-Learning Customers Happy
(Jan 08)

It’s a tricky balance working with customers. They commission the e-learning courses, pay the bills, and are the ultimate authority for their e-learning projects.  So you have to listen to what they want. On the other hand, a demanding customer can negatively impact the e-learning course by making demands that don’t fit sound instructional design.

Rapid E-Learning Blog, ©2007 Creative Commons


Escape from Compliance Training Jail (Jan 08)

If you do a lot of regulatory training, now might be a good time to rethink your e-learning strategy.  Get with your legal department and find out what the exact requirements are; and then build a course that helps you meet them.

Rapid E-Learning Blog, ©2007 Creative Commons


Implementation 2.0 (Jan 08)

To take advantage of Web 2.0 technologies, managers need to know the opportunities and the pitfalls. Learning Circuits, ©2008 ASTD


Top Five Trends in Simulation Training (Jan 08)

To kick off the new year, here are the top five trends -  from advances in artificial intelligence to new types of training scenarios - that are shaping the simulated learning environments of tomorrow. CLOmedia, ©2008 Media Tec Publishing Inc


Review of Games-Based Learning (Oct 06)

This report was compiled to advise practitioners who are exploring games and simulations as a training within their organisations. The report incorporates a series of case studies that demonstrate the varying ways in which games can be used to create and re-create key issues and themes that arise within a corporate environment in an engaging 3D world.

©2006 Joint Information Systems Committee (JISC)


Games and evidence (market, prevalence and academic evidence)
(Dec 07)

This white paper by Donald Clark is the first in a series of three that presents evidence for the use of games in learning. ©2007 Caspian Learning


Virtual Worlds for Learning (Dec 07)

IBM believes that virtual-world technology will make a global impact and change the way that business (and learning) is done. One technology that is being piloted at IBM is Immersive Environments. Elearning!, ©2007


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Case Studies and Projects


Building a Learning Infrastructure (Jan 08)

Caterpillar has the governance, technology, and alignment strategy to create a lifelong culture of learning. T+D Magazine, ©2008 ASTD


New LMS Platform Helps Build "One Adecco" (Dec 07)

Adecco finds that delivering training online and on-demand was advantageous to train new hires and expeditiously convey corporate initiatives.

Elearning!, ©2007


Centocor - Using an LMS for Internal and External Training (Dec 07)

Centocor, a subsidiary of Johnson & Johnson and a leader in biomedicine, had a training challenge common to many organizations. The company needed an LMS that would support both internal and external learning audiences.

©2007 Bersin and Associates


Using Speech Recognition to Teach on a Global Scale (Dec 07)

GlaxoSmithKlein has chosen an e-learning solution to complement instructor-led programs with an innovative, internationally-recognized language system.

Elearning!, ©2007


Williams Scotsman Cuts Training Costs by 30+ Percent (Dec 07)

This company serves diverse learners across more than 100 locations, ultimately increasing instructor productivity by 321% while reducing costs by more than 30%. Elearning!, ©2007


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Measuring Education Value


Measuring Up (Jan 08)

Making a case for the value of training. T+D Magazine, ©2008 ASTD


Finding the True ROI in Learning (Jan 08)

Let's consider how mastery and competency may help us make a strong case for better understanding the age-old argument around learning’s return on investment. Chief Learning Officer, ©2008 Media Tec Publishing Inc


Does Senior Leadership Buy ROI for Learning?

Part I (Dec 07)  and Part II (Jan 08)
The perennial question asked of CLOs is, “What return do I get from my investment in learning?”
Chief Learning Officer, ©2008 Media Tec Publishing Inc


The Business Value of e-Learning (Dec 07)

There seems to much confusion about measuring the ROI of e-learning methods. But the process of calculating the ROI for e-learning is the same, regardless of the delivery method. Elearning!, ©2007


Making the Business Case for e-Learning (Dec 07)

Here are some additional ways that corporate America is making the case for e-learning as a valuable tool. Elearning!, ©2007


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Processes/Managing Costs/Outsourcing


On Board with Offshore Training (Jan 08)

Farming out your training and development to an offshore vendor can save money and lead to growth, but only if you have a solid strategic plan and complete understanding of what you're getting into.

Training Magazine, ©2008 Nielsen Business Media, Inc


On Target Offshore (Jan 08)

Travelling offshore in search of a more cost-efficient workforce has taken off in corporate America. But doing it well isn't always easy, and when it works, who wants to talk about it? Training Magazine, ©2008 Nielsen Business Media, Inc


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Training Professional Topics

Career Tips for the New Year (Dec 07)

Here are 10 top ways to kick your career into high gear.

Elearning!, ©2007


The Criticality of Credibility (Jan 08) defines Credibility as the quality of being believable or trustworthy, or the quality, capability, or power to elicit belief. In the presentation world, Credibility walks hand in hand with Rapport, but is a distinct quality.

©2008 Tony Jeary


When it is Better to Get, Than to Give (Jan 08)

Forget everything you’ve ever learned about presenting. I suppose that’s a pretty rash statement but there must be a reason most presenters are still seeking the holy grail of presentation excellence. And the fact we’re all still looking must mean we’re not finding it in the cacophony (I’ve always wanted to use that word) of resources available to presenters today.

©2008 Distinction Communication, Inc. 


Banish the Presenter Box (Jan 08)

It's time to stop hiding behind a mask when you present. Instead, think of public speaking as an exploration of your personal boundaries and limits—and the opportunity to be yourself. ©2008


Resolution Confusion (Jan 08)

Are you ready to hear the most widely-circulated misunderstanding concerning photos in PowerPoint? Here it is: When imported to PowerPoint, a 300-dpi photo will look better than a 72-dpi photo. This is an incorrect statement. In fact, two photos of the same dimension (let’s say 1024x768), one exported at 300 dpi, one exported at a lower resolution, will look exactly the same and will have the exact same file size. ©2008 R Altman and Associates


Are You in Demand - The 2008 IT Skills Outlook (Feb 08)

In IT, as in other professions, it’s all about the skills. Ensuring you are current on the latest and greatest technologies can open doors to new job opportunities, help you advance within your organization and lead to a more attractive compensation package. So, how does your IT expertise stack up in today’s environment? CertMag, ©2008 Media Tec Publishing Inc


Tech of All Trades (Feb 08)

From forgotten passwords to server crashes, the small- to-medium-sized business IT professional must be ready to deal with both of these and everything in between, at a moment’s notice. Find out how the right cert path and other resources help them do it and maintain their sanity.

CertMag, ©2008 Media Tec Publishing Inc


Project Manager - Managing the World, One Project at a Time (Feb 08)

Taking on project management may be intimidating. But for IT professionals accustomed to more technical tasks, it can prove to be the first step into a larger world. CertMag, ©2008 Media Tec Publishing Inc


Upward Mobility in IT - Business Skills for the Technical Professional (Feb 08)

Now more than ever, jobs are going to individuals who can perform well in a business environment and can demonstrate strong business skills. Technical professionals need relevant, practical skills they can use to align their projects with broader organizational objectives.
CertMag, ©2008 Media Tec Publishing Inc


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Education Administration

No articles this month.


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Skills Gap/Technical Certification


Job exam piracy rising (Dec 07)
Websites aid test cheating by professionals.

Boston Globe, ©2007 The New York Times Company


ISACA's New CGEIT Credential Meets Business Demands for IT Governance (Feb 08)

Supported by the IT Governance Institute (ITGI) and built on ITGI’s intellectual property and input from subject-matter experts from around the world, the CGEIT designation is designed for professionals who have a significant management, advisory or assurance role relating to the governance of IT.

CertMag, ©2008 Media Tec Publishing Inc


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And, Finally.....




The shepherd story (IT consultants, business consultancy, knowing your facts - ironic example)

A shepherd was tending his flock in a field, when a new sports car screeched to a stop on the road nearby in a cloud of dust. The driver, a young man in expensive designer clothes and sunglasses, leans out of the window and shouts over to the shepherd, "If I tell you exactly how many sheep you have here, can I take one?"

The shepherd looks up slowly up at the young man, then looks at his peaceful flock, and calmly answers, "Sure, why not?"

The young man steps out of his car holding a state-of-the-art palmtop pda, with which he proceeds to connects to a series of websites, first calling up satellite navigation system to pinpoint his location, then keying in the location to generate an ultra-high resolution picture of the field. After emailing the photo to an image processing facility, the processed data is returned, which he then feeds into an online database, and enters the parameters for a report. Within another few seconds a miniature printer in the car produces a full colour report containing several pages of analysis and results. The young man studies the data for a few more seconds and returns to the shepherd.

"You have exactly one-thousand five-hundred and eighty-six sheep, including three rams, and seven-hundred and twenty-two lambs."

"That's right," says the shepherd, mildly impressed. "Well, I guess that means you get to take one of my sheep."

The young man makes his choice and loads the animal onto the back seat of his car, at which the shepherd says, almost as an afterthought, "Hey there, if I can tell you what your business is, will you give me back my sheep?"

The young man, feeling confident, agrees.

"You're a consultant," says the shepherd.

"Wow, that's right," says the young man, taken aback, "How did you guess that?"

"No guessing required," answers the shepherd, "You showed up here even though nobody called you. You took a fee for giving me an answer that I already know, to a question I never asked, and you know nothing about my business. Now give me back my dog."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager



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