CEdMA-Europe Members' Newsletter -
February 2008


Welcome to the second CEdMA-Europe Members' Monthly Newsletter of 2008, which will be sent out at the end of February to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains seven articles with the whole month's news, three of which contain individually dated press releases.

In Reviews and Current Trends, there are 18 reports, including several from Training's Top 125, a recap of IT Training mergers and acquisitions in 2007, ASTD's 2007 salary survey, Chief Learning Officer's predictions for 2008, a view of independent versus certified training, and an eLearningGuild 360° Report on Authoring and Development Tools.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the nine articles cover such items as becoming a CLO and getting a seat at the table,adjusting to lean times, rethinking your budget, dealing with pressure and emotional intellegence.

There is one article in Selling and Marketing Education, on how to avoid email marketing mistakes.

As usual, the Learning Media and Methods articles are many and varied (14 this time), covering e-learning design and development (six), simulation/games (two) and virtual worlds (four).

Case Studies and Projects has five articles, three about specific companies.

Measuring Education Value has four articles, on obstacles to measuring ROI, whether it's worth using anecdotal evidence, readinness for measurement, and increasing survey response rates.

Processes/Managing Costs/Outsourcing has two articles, one on outsourcing and the other on software-as-a-service solutions.

There are five articles in Training Professional Topics, all on various aspects of  skills and careers.

Finally, in Skills Gap/Technical Certification  there are six articles, five about skills requirements and shortages and one about the MCSE replacement.







12 March, "Increasing Penetration in the Installed Base"

If you are getting to the end of the first quarter and are struggling with that increased revenue target (isn't that everyone?), you really should be looking at where to look first, so this workshop at SAP Bedfont is a "must-attend".

While the largest revenue projects are most likely to come from new hardware and/or software sales, they are neither the most predictable nor the most reliable, So where do we turn to fill our classrooms week after week? It's the installed base, of course.

But what offerings will make them want come back?

This interactive workshop will offer such ideas as bundled legacy training, advanced topics training, certification bundles, upgrade release packages, "Ask the Expert "or "Training Support" programs, "Evangelist" programs, and so on. Participants will be encouraged to contribute their own personal experience in these areas.

However, there must be other good ideas which attendees have seen work, so please come along and contribute. A best practices paper will be produced.

11 June, "Coping with Change"

This workshop at Symantec Reading will address a number of issues under the umbrella of "Coping with Change", including Mergers and Acquisitions, the resulting training integration, supporting global accounts and handling global deals, and keeping it legal. Again, "Best Practice" papers will result from the discussions.

Note: we are holding workshops on Wednesdays in 2008.

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Conference - 8-9 May: "Routes to Market"





The Spring Conference will take place at the superb Marriott Forest of Arden Hotel and Country Club which is conveniently situated within a 10-mile radius of Birmingham, Coventry and Warwick, seven miles from Birmingham International Airport and close to the A45 and M42.

The theme is "Routes to Market", a topic area voted by you the members as being the most pressing in the current environment 

Following the recent successful change, Pulse of the Industry will again get everyone to share their hot topics, which will have been gathered in an online survey in advance with other input. Pulse is intended to introduce everyone, and help with networking during the event, as individuals explain what their key interests are.

The following sessions address the theme.
Routes to Market – What Works for You?
feeds back the results from
the online anonymous survey which will have asked participants to enter the routes they currently use. This allows everyone to get comfortable with the terminology and compare their own situations to the survey results, without revealing any sensitive information.
Working with Sales Channels
recognises that v
ery few of us now has their own sales channel. We often rely on the company’s direct and/or indirect hardware and/or software sales teams or even the services sales team. There are also external training resellers and agents. How do we best engage with these? 
Marketing Collateral – what, why, when, whose?
asks what is marketing collateral today? In many cases, local catalogues have disappeared, or are greatly reduced, other marketing collateral has become too expensive, and some companies use either global printed materials, or just the web. Often, we are just a component of the company’s marketing collateral. Is this true for everyone? Time to discuss.
Telesales can work!
argues that whether it’s your own staff, the company’s central call centre or a third party company, telesales can be very successful.
The rise of the Web includes a case study on what SUN has been doing with the web and SPSS's experience of the high value approach of Google Optimisation
All these are discussion sessions so please come prepared to contribute your views.

By popular demand, we are re-introducing our training manager's personal development session with Accountability without Authority, led by David Pinnock of Epicurean Associates. Most companies now try to share resources across different functions and so we often have to manage resources either on a matrix basis or from project to project. Yet, we still remain accountable for results. How do we manage when we don’t have authority? You'll get the chance to put what you learn into practice.

in Hot issues/topics, we'll bring together the input sent in advance and discuss along with any other conference-specific outcomes, followed by Planning the events in the rest of 2008, where we want your input for future workshops and conferences.

Further details can be found here.

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Recent Articles from the Education and Training Press



From ASTD's The Buzz - Worldwide Training Industry News (Feb 08)
Abstract News ©2008 Information Inc

Quick News Digest from IT Skills Research (Feb 08)

Industry News from IT Skills Research (Feb 08)

IT Training Press Releases (Feb 08)

Industry News Headlines from CLOmedia (Feb 08)

Market Monitor 2007 Q4 (from IT Skills Research) - Feb 08

© IT Skills Research Programme 1998-2008, last modified 26 Feb 08

Certification News from CertMag (Mar 08)

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Reviews and Current Trends


A Recap of 07 M+A for IT Training (Feb 08)
Mergers and Acquisition activity in the IT Training sector was average to quiet in 2007. M&A activity in the broader training industry started out strong, but cooled steadily during the year according to Whitestone Communications who monitors the training industry. IT training acquisitions followed that general trend. In all, there were only five acquisitions of companies with a significant IT training presence and four of the five took place in Q2. ©2008


Training Top 125 2008 (Feb 08)

Training magazine’s seventh annual ranking of the top companies of employee-sponsored workforce training and development.
Training Magazine,
©2008 Nielsen Business

Other related articles are:

True Vision - PWC (Feb 08) - PricewaterhouseCoopers caps its steady climb by claiming the top spot on the Training Top 125 with a focus on client and employee loyalty.

Leadership Leader - EMC (Feb 08) - Planning for the next generation of leadership at EMC means developing talent that uses teamwork to manage a global workforce.

Winning Ways - Wyeth (Feb 08) - Pharmaceutical company Wyeth’s healthy corporate culture uses scorecards to track, measure, and analyze almost every job and training program in some way.

It's the Network - Verizon (Feb 08) - Verizon Wireless called upon its internal network to enhance customers’ experiences, become experts on new devices and services, and commit to leadership development in 2007.

Accounting for Success - KPMG (Feb 08) - Continuous education, with an emphasis on building competence and confidence through shared knowledge, is key to KPMG LLP U.S.

Best Practices and Outstanding Initiatives (Feb 08) - Training editors recognize innovative and successful learning and development programs and practices.

Training Top 10 Hall of Fame (Feb 08) - Training inducts six companies, which have appeared in the Top 10 of the Training Top 125 for at least four consecutive years, into the Top 10 Hall of Fame.


2007 Salary Survey (Feb 08)

What affects learning potential in Learning and Performance?

T+D Magazine, ©2008 ASTD


A Look Ahead - The Training Industry in 2008 (Feb 08)
CLO magazine's Business Intelligence Board has some predictions about what the learning industry can expect in the coming year.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Leadership Development in 2008 (Feb 08)
Bersin has found six best practices common to highly successful leadership development initiatives. Chief Learning Officer, ©2008 Media Tec Publishing Inc


CompTIA 2008 Colloquium - What were people talking about (Jan 08)

CompTIA's Colloquium brings together executives and prominent leaders from industry, academia and government involved in IT education and training in a relaxed atmosphere that promotes interaction and the exchange of ideas. ©2008


Independent versus Certified Training (Feb 08)
Is vendor certified product training always the best answer? In a certification driven industry, vendor authorized IT training is often taken for granted as the best option across the board. But does it always provide the best overall solution? This ASPE Technology white paper makes a strong case that independently developed training can provide better outcomes in many instances. ©2008 Aspe Technology


Focus on Japan (Feb 08)

Japan has a thirst for knowledge, with many training and learning ideas incorporated from other cultures.

Training Magazine, ©2008 Nielsen Business


360° Report on Authoring and Development Tools (Feb 08)
This report includes detailed analysis on data collected from more than 1,400 e-Learning professionals on how they select, combine, and use these tools. Data was collected, and is reported in the categories Rapid e-Learning Tools, Courseware Authoring and Development Tools, Simulation Tools, Media Tools, and Combining and Deploying Authoring Tools.
©2008 eLearningGuild


E-learning evolves into two tiers (Feb 08)

Two tiers are evolving in e-learning material development.

©2008 The British Computer Society


What does it Cost to Purchase Whiteboards? (Feb 08)

A whiteboard is a great teaching tool in the classroom. There are many difference types and sizes of this collaboration tool.
T+D Magazine
©2008 ASTD


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Training Manager/Director Development


So, You Aren't a CLO - Do You Deserve to Be? (Feb 08)

Chief Learning Officer - CLO. An impressive title, isn't it? It speaks volumes about an organization's respect for the importance of training, and for the individual who oversees this critical business function. It also implies that the top training executive has ascended to the coveted executive "C-Suite," where he or she enjoys unfiltered access to all other department heads, the CEO, and occasionally even the Board of Directors. In short, it signals that training has arrived. ©2008


Getting and Keeping a Seat at the Table (Feb 08)

In which scenario would youn rather find yourself?
Scenario A - The COO plops a thick planning document on your desk along with the encouraging words "I know your team will be up to supporting these new
product roll-outs next month".
Scenario B - You, in the executive meeting where the timeline for a new product
rollout is being discussed. You point out how enabling the organization to
support the roll-outs will require a different timeline that takes into consideration
a FTE level and other resources that had not been part of the discussion.



Corporate Diet - Adjusting to a Lean Organization (Feb 08)
As the U.S. economy teeters on the brink of a recession, corporations might have to check their belts and tighten them a bit.
©2008 Media Tec Publishing Inc


Rethink Your Budget (Feb 08)

Progressive companies focus on maximizing the value received, and implement nontraditional, strategic cost savings techniques to leverage training budgets.

Training Magazine, ©2008 Nielsen Business


Dealing with the Pressure (Feb 08)

This year is going to be far more difficult than the ones we’ve had recently. There are four critical trends and they’re totally ‘out of sync’ with each other.

©2008 The British Computer Society


Emotional Notions (Feb 08)

Many companies include emotional intelligence as one of their core competencies. T+D Magazine, ©2008 ASTD


Welcome to the Global Frontier (Feb 08)

The knowledge economy requires business executives to become global leaders. T+D Magazine, ©2008 ASTD


Adaptation (Feb 08)
We are in the midst of a great transition to an era of networks and service and the question is how do we adapt?
Chief Learning Officer,
©2008 Media Tec Publishing Inc


Think about accessibility (Feb 08)

Courseware and test materials are often not available in formats that can be used by disabled people. ©2008 The British Computer Society


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Selling and Marketing Education


Avoiding Three Big Email Marketing Mistakes (Feb 08)

Don't sabotage the most cost-effective marketing tool in your arsenal.



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Learning Methods and Media


Open to informal sources (Feb 08)

The pressure this year is to deliver more for less - and open source could be your way of meeting that challenging expectation.
©2008 The British Computer Society


Designing e-Learning - Outside the Box (Feb 08)

Designers who address the three learning phases will find e-learning success.

T+D Magazine, ©2008 ASTD


These 3 Tips Can Change Your Compliance E-Learning Forever (Feb 08)

Here are three simple strategies that will help you meet your compliance certification needs and get your people back to work.

Rapid E-Learning Blog, ©2007 Creative Commons


Here’s How to Avoid Needs Analysis Paralysis (Feb 08)
We all know that doing a needs analysis is a good idea.  The problem is that we can become so focused on the analysis that we never get anything done.

Rapid E-Learning Blog, ©2007 Creative Commons


What We Can Learn About Instructional Design from Post-It Notes
(Feb 08)

Why do people use Post-It notes, cheat sheets, and other job-aids to help them do their jobs?  And, how does this relate to e-learning?

Rapid E-Learning Blog, ©2007 Creative Commons


When and How to Convert ILT courses to WBT (Feb 08)

This presentation and demonstration by Shawn Nash of HP includes the audio and video from the February E-learning SIG meeting.


Make Sure Your Media Makes Sense and Cents (Feb 08)

It is becoming absurdly easy to add media — especially video — to e-Learning, but a designer still needs to exercise judgment about when to use media, which media to use, and how best to match media and learning outcomes. After reading this week’s article, you will have an outstanding set of guidelines from a top e-Learning designer to help you liven up your e-Learning and increase learner engagement. ©2008 The eLearning Guild

Learning, Elephants and Simulation (Feb 08)
For learning professionals, computer simulations make big, systemic topics teachable. Chief Learning Officer, ©2008 Media Tec Publishing Inc


Video Game Nation - The Rise of Gaming and Its Impact on Learning (Feb 08)

Today, the video game generation has fully entered the workforce, but only a few corporations have embraced games and other interactive media.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


The Learning Webvolution (Feb 06)

Webvolution—the current evolution of the Internet from a static, one-way, read-only conduit of information through a browser into a three-dimensional virtual world in which people, as avatars, interact, work, and collaborate—is beginning to permeate the learning and development field. Learning Circuits, ©2008 ASTD


Join the Webvolution (Feb 08)

The Internet has changed business forever. Can learning be far behind?

Training Magazine, ©2008 Nielsen Business


Second That (Feb 08)

Could Second Life be Learning's Second Chance? T+D Magazine, ©2008 ASTD


Virtual World Administrators - Service Requests in Cyberspace (Mar 08)

With some projecting that virtual worlds will completely reshape the Internet, the demand for those who administer them is growing.

CertMag, ©2008 Media Tec Publishing Inc


Wikis at Work - Benefits and Practices (Feb 08)
Wikis will only become more popular in the corporate world, as a result organizations need to have clear, concise guidelines for wiki policies and best practices.
Chief Learning Officer, ©2008 Media Tec Publishing Inc


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Case Studies and Projects


Weaving a Web of Learning (Feb 08)

Sun Microsystems’ Vice President and Chief Learning Officer Karie Willyerd took a somewhat unconventional and roundabout road to her current role.
Chief Learning Officer, ©2008 Media Tec Publishing Inc


Extra Space Storage Leverages LMS to Achieve Business Impact with Learning On-Demand (Feb 08)
This case study examines the transformation of learning at Extra Space Storage through the implementation of an LMS and an on-demand approach to learning. Although the company has a relatively small learning budget and staff, its learning organization now delivers approximately 250,000 training hours per year. ©2007 Bersin and Associates


Communication underpins coursewares success (Feb 08)

Effective communication was a key factor in the successful introduction of new IT training materials for staff and students at the London School of Economics.

©2008 The British Computer Society


Training Customer Call Centers (Feb 08)

How do we train our call-center staff to exhibit good manners and project a friendly, helpful attitude over the phone?

Training Directors' Forum E-Net, ©2008 The Nielsen Company


All aboard at low levels (Feb 08)

What help is the (UK) government offering to improve IT skills in the workplace and is it working? ©2008 The British Computer Society


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Measuring Education Value


Obstacles to Measuring ROI (Feb 08)
There are very few things in our global economy today that are more important than measuring the impact of learning and development expenditures. 

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Anecdotal Evidence - Worthwhile or Worthless (Feb 08)
Anecdotal assessment of learning initiatives is both necessary and valuable, and learning organizations still need to do it.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Research - Testing and Assessment (07)

This research report provides a glimpse into the current readiness of industries in meeting these measurement needs. ©2007 KnowledgeAdvisors


Increasing Survey Response Rates (07)

This white paper discusses approaches and results to increase feedback rates. The higher the response rates for training surveys, the more confidence you can have in the accuracy of the data. ©2007 KnowledgeAdvisors


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Processes/Managing Costs/Outsourcing


Learning When to Outsource Learning (Feb 08)
Today, for a number of reasons, the subliminal message of cost reduction through outsourcing is no longer swaying many minds.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Rising Tide of Software-as-a-Service Solutions (Feb 08)

There are many factors to consider before fully adopting this software solution for your business. T+D Magazine, ©2008 ASTD


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Training Professional Topics

Asking for a Raise - How to Manage Common Salary Situations (Mar 08)

Asking for a raise can be one of the most nerve-racking things you can do at work. CertMag, ©2008 Media Tec Publishing Inc


Get a Move On (Feb 08)

Put some life into classroom training with engaging activities that force participants to leave their seats. T+D Magazine, ©2008 ASTD


Being keen reaps rewards (Feb 08)

You first have to convince users of the value of the new system as part of your role as project trainer. ©2008 The British Computer Society


On the ground (Feb 08)

What should you do if there is an IT failure when you are delivering a course? We asked trainers to share advice and guidance for when that occurs.

©2008 The British Computer Society


Mastering IT - Choosing Between an Immediate Job and Higher Education (Mar 08)

While a master’s degree may not be a necessity in the IT field, obtaining one can help professionals move up the corporate ladder. On the downside, it may mean more student loans. CertMag, ©2008 Media Tec Publishing Inc


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Education Administration

No articles this month.


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Skills Gap/Technical Certification


Educating to Ensure Soft Skills (Mar 08)

You’ve spent years honing your technical skills and developing your knowledge library. But how do you go about acquiring the soft skills that will land the job?

CertMag, ©2008 Media Tec Publishing Inc


The Importance of Business Acumen Training for Managers and Employees (Feb 08)

Organizations today need managers and employees who can contribute to financial success. That's why many of them are offering financial literacy training. However, a Finance 101 course that focuses on terminology and financial statements isn't enough. Instead, developing the business acumen of employees going beyond financial literacy to a true understanding of what it takes for a business to make money is the key to producing real results. In this white paper, you'll learn what business acumen is and how two of the  country's leading companies used business simulations to help managers and employees impact the bottom line.  ©2008 Paradigm Learning


Boomers in IT - Will the Talent Shortage Affect Techies (Mar 08)

The baby boom generation is expected to begin retiring in mass numbers in coming years. How it contends with this has the potential to change the industry. CertMag, ©2008 Media Tec Publishing Inc


Alphabet soup ousts MCSE (Feb 08)

A quiet revolution has been gradually brining in a new breed of Microsoft qualifications, ousting the well-known MCSE.
©2008 The British Computer Society


Proof of skills is vital for business analysts (Feb 08)

The role of business analysts has evolved to the point where, at their highest level, they enable effective business performance.

©2008 The British Computer Society


Big iron seeks new blood (Feb 08)

Many of the existing mainframe workforce will soon put down the reins and the industry is looking to a newly launched certification to attract a new generation into 'big iron'. ©2008 The British Computer Society


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And, Finally.....




The Tree-Swing Picture from the 1970s

This is an excellent example of what "communication" means - saying and hearing have the same message. (with apologies to anyone who saw this in the 1970s!)

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager



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