CEdMA-Europe Members' Newsletter -
March/April 2008


Welcome to the third CEdMA-Europe Members' Monthly Newsletter of 2008, which will be sent out at the end of March to CEdMA Europe members and to European colleagues of CEdMA USA members. Please note that from now on, the date on the newsletter will be the beginning of the month rather than the end, but in the interim we'll use March/April to confirm that nothing's lost!

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains six articles with the whole month's news, three of which contain individually dated press releases.

In Reviews and Current Trends, there are eight reports, including surveys on e-Learning trends in 2008 and Training Efficiency.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the 12 articles cover such items as the role and attributes of leaders, especially CLOs, getting SMEs to become trainers and social networking.

As usual, the Learning Media and Methods articles are many and varied (17 this time), covering rapid e-learning (six), product review (two), and simulation/games (two).

Case Studies and Projects has three articles, two about specific companies.

Measuring Education Value has two articles, on measuring return on expectations rather than ROI, and tools and processes to measure e-Learning.

Processes/Managing Costs/Outsourcing has five articles, three on various aspects of outsourcing, one on staff versus contract instructors and the other on software-as-a-service solutions.

There are five articles in Training Professional Topics, on personnel matters, professional aspects of training, and email excellence.

There is one article in Education Administration on training locations.

Finally, in Skills Gap/Technical Certification  there are three articles, on the Hitachi certification program, life after Sarbanes-Oxley, and a presentation from ATP 2008 on how to beat cheating.







12 March, "Increasing Penetration in the Installed Base"

26 members and guests from 16 companies attended this workshop at SAP Bedfont. 

The workshop covered such ideas as bundled legacy training, advanced topics training, certification bundles, upgrade release packages, "Ask the Expert "or "Training Support" programs, "Evangelist" programs, and the discussions continued way after the planned finish time.

A best practices paper is being produced and members and other attendees will be notified when available.

11 June, "Coping with Change"

This workshop at Symantec Reading will address a number of issues under the umbrella of "Coping with Change", including Mergers and Acquisitions, the resulting training integration, supporting global accounts and handling global deals, and keeping it legal. Again, "Best Practice" papers will result from the discussions.

Note: we are holding workshops on Wednesdays in 2008.

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Conference - 8-9 May: "Routes to Market"





The Spring Conference will take place at the superb Marriott Forest of Arden Hotel and Country Club which is conveniently situated within a 10-mile radius of Birmingham, Coventry and Warwick, seven miles from Birmingham International Airport and close to the A45 and M42.

The theme is "Routes to Market", a topic area voted by you the members as being the most pressing in the current environment 

Following the recent successful change, Pulse of the Industry will again get everyone to share their hot topics, which will have been gathered in an online survey in advance with other input. Pulse is intended to introduce everyone, and help with networking during the event, as individuals explain what their key interests are.

The following sessions address the theme.
Routes to Market – What Works for You?
feeds back the results from
the online anonymous survey which will have asked participants to enter the routes they currently use. This allows everyone to get comfortable with the terminology and compare their own situations to the survey results, without revealing any sensitive information.
Working with Sales Channels
recognises that v
ery few of us now have their own sales channel. We often rely on the company’s direct and/or indirect hardware and/or software sales teams or even the services sales team. There are also external training resellers and agents. How do we best engage with these? 
Marketing Collateral – what, why, when, whose?
asks what is marketing collateral today? In many cases, local catalogues have disappeared, or are greatly reduced, other marketing collateral has become too expensive, and some companies use either global printed materials, or just the web. Often, we are just a component of the company’s marketing collateral. Is this true for everyone? Time to discuss.
Telesales can work!
argues that whether it’s your own staff, the company’s central call centre or a third party company, telesales can be very successful.
The rise of the Web includes a case study on what SUN has been doing with the web and SPSS's experience of the high value approach of Google Optimisation
All these are discussion sessions so please come prepared to contribute your views.

By popular demand, we are re-introducing our training manager's personal development session with Accountability without Authority, led by David Pinnock of Epicurean Associates. Most companies now try to share resources across different functions and so we often have to manage resources either on a matrix basis or from project to project. Yet, we still remain accountable for results. How do we manage when we don’t have authority? You'll get the chance to put what you learn into practice.

in Hot issues/topics, we'll bring together the input sent in advance and discuss along with any other conference-specific outcomes, followed by Planning the events in the rest of 2008, where we want your input for future workshops and conferences.

Further details can be found here.

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Recent Articles from the Education and Training Press



From ASTD's The Buzz - Worldwide Training Industry News (Mar 08)
Abstract News ©2008 Information Inc

Quick News Digest from IT Skills Research (Mar 08)

Industry News from IT Skills Research (Mar 08)

IT Training Press Releases (Mar 08)

Industry News Headlines from CLOmedia (Mar 08)

E-Learning Market Update from Kineo (Mar 08)

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Reviews and Current Trends


E-Learning Trends 2008 (Mar 08)

Learning Circuits and E-Learning News recently polled their readers on how they’re using e-learning in their organizations. Here’s what they had to say. The survey was conducted in November and December 2007. Results are based on 293 responses. Learning Circuits, © 2008 ASTD


Expertus Survey - Training Efficiency, Optimizing Costs (Mar 08)

In early 2008, and Expertus asked training leaders about the efficiency or their organizations, opportunities and plans to reduce costs, and how they plan to reinvest cost savings.

© 2008 and Expertus


Balancing Act (Mar 08)

For anyone who wakes up in the middle of the night to frantically check email, achieving the right balance between work and home can lead to sleepless nights. T+D Magazine, ©2008 ASTD


"YouContent" Challenges and Changes (Mar 08)

The DNA of learning content is rapidly and dramatically changing.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


If You Build It, Will They Come (Mar 08)

We seem to be an industry that likes to chase the latest and greatest thing. The latest is CoPs. Chief Learning Officer, ©2008 Media Tec Publishing Inc


Five Award-Winning Online Courses (Mar 08)

Since 1995, the Brandon Hall Excellence in Learning Awards have showcased these courses and recognized the creative developers behind them.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Focus on South Africa (Mar 08)

Funding for training, backed by government requirements, and a growing economy, augers well for future development.

Training Magazine, ©2008 Nielsen Business


What does it cost for Languages Services (Mar 08)

There are several different types of translation services available depending on your needs. T+D Magazine, ©2008 ASTD


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Training Manager/Director Development


DNA of a Global Leader (Mar 08)

There is a certain strategy that needs to be addressed to create global leaders.

T+D Magazine, ©2008 ASTD


Rock Star Revival (Mar 08)

Most training companies are founded by "rock stars"—very talented and charismatic individuals who constitute both the sales force and the product. Their companies are immediately successful and grow with minimal effort. Life is good. Training Magazine, ©2008 Nielsen Business


The CLO as Auteur (Mar 08)

By taking a filmmaker’s perspective, CLOs can build effective learning programs that articulate their personal vision while also creating innovative, adaptive learning. Chief Learning Officer, ©2008 Media Tec Publishing Inc


The CLO Succession Plan (Mar 08)

Replacing a departing leader can be challenging, especially when that leader is you. Chief Learning Officer, ©2008 Media Tec Publishing Inc


Do You Mind If I Use the Abdominal Machine (Mar 08)

Follow-through is at the center of the bull’s-eye for a CLO. But why is sustained follow-through in such significant demand and such short supply?

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Managing Career Paths - The Role of the CLO (Mar 08)

These days, learning leaders are leading more than just learning.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


The Reluctant Trainer (Mar 08)

There are many time-tested strategies to help subject matter experts become master trainers. T+D Magazine, ©2008 ASTD


Leverage Subject Matter Experts (Mar 08)

Effective trainers must be able to break through the SME (Subject Matter Expert) wall to access the expert knowledge they hold.

Training Magazine, ©2008 Nielsen Business


It's not easy being Green (Mar 08)

Going green is great for your organization's profile as a responsible corporate citizen, and for the image you project to customers. But it often requires teaching employees new operations and business practices. Is your training department up to the challenge? Training Magazine, ©2008 Nielsen Business


Playing the Office Politics Game (Mar 08)

You'll find success in the workplace if you manage office politics the right way.

T+D Magazine, ©2008 ASTD


Building your Network (Mar 08)

Business networking is the key to collaboration, personal development and career enhancement. Here are some tips for using this vital tool.

©2008 eLearningGuild


Creating a Social Media Strategy for Corporate Learning (Mar 08)

All of us are trying to figure out how to use social networks for our respective businesses, and the first step is to use these tools on a personal basis.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


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Selling and Marketing Education

No articles this month.


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Learning Methods and Media


Blueprint for Planning Learning (Mar 08)

Using predictive analysis to design learning can pay big dividends for your organization. T+D Magazine, ©2008 ASTD


Talent Management - Succession Planning Gains Momentum (Mar 08)

Because of their close relationship, more organizations should, and probably will, explore ways to integrate and automate succession planning and learning.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Applying a Strategy of Learning by Example (Mar 08)

Learning by example is a very old yet very powerful method for transferring skills to novices. Chief Learning Officer, ©2008 Media Tec Publishing Inc


Engaging the E-Learner - Interaction is Not Education (Feb 08)

Although we frequently speak of interaction and engagement as if they were synonyms, in point of fact it is possible to have interaction without engagement. This is deadly for learning. Engagement is the product of three factors and the links between them. This week you’ll learn about these factors, and how to use them to improve motivation and performance while ensuring appropriate emotional consequences for the learner. ©2008 eLearningGuild


Project Initiation Checklist for Rapid E-learning (Mar 08)

If you are starting a rapid e-learning project, you will accelerate your progress by ensuring the key elements are in place to get going. Doing so will save valuable time down the line rectifying unresolved issues or help prevent unnecessary development or time spent on tangential activities. ©2008


The Single Most Important Word in Your E-learning Design Arsenal
(Feb 08)

In your e-learning design, what word trumps all others and why should you care? (It's "why".)  Rapid E-Learning Blog, ©2008 Creative Commons


How to Add Scenarios to Your Rapid E-Learning Courses…Rapidly
(Mar 08)

Tired of delivering boring, click-and-read e-learning courses?  Do you want your courses to include engaging scenarios, branching, and real-world decision making? Rapid E-Learning Blog, ©2008 Creative Commons


How to Create E-Learning Courses That Don't Waste Your Learner's Time (Mar 08)

Ever wonder what your learners really think of the courses you build?  We all would like to know.  But are we afraid of the truth?  Can we handle it?

Rapid E-Learning Blog, ©2008 Creative Commons


Why Looks Matter in E-Learning Courses and What You Can Do About It (Mar 08)

We all like to think we’re not prejudiced and won’t judge something based solely on its looks.  But the truth is it’s very difficult to ignore the way something looks. Rapid E-Learning Blog, ©2008 Creative Commons


Rapid e-Learning - Beauty Tips (Mar 08)

Rapid e-learning should be beautiful. This Kineo Insight gives you some simple tips for graphics sourcing and selection to help make sure you don't compromise on look and feel with rapid e-learning. ©2008


Preparing for and Developing Interactive Content in Captivate 3.0 (Mar 08)

Adobe Captivate is one of the most used tools among eLearning Guild members. While it offers many features, and great flexibility, there are a number of “tricks” that experts employ to get the best use with the least effort. This week’s article presents a collection of tips for Captivate 3.0, from a master of this complex authoring and simulation tool. ©2008 eLearningGuild


Lectora - Tool review (Mar 08)

Kineo's review of the Lectora e-learning authoring tool. ©2008

360 Degree Report - Immersive Learning Simulations (Mar 08)

Immersive Learning Simulations work! Over 1,100 Guild members have completed and or updated the 2008 ILS survey. Of these, 380 Guild members representing over 320 different organizations have weighed in on their personal experiences creating and deploying ILS and their experiences are overwhelmingly positive, with more than 93% rating ILS as being better than other forms of rich-skill practice, and 76% reporting a positive ROI.

©2008 eLearningGuild

Learning Games, Going Beyond Fun (Mar 08)

Is there anything to the buzz about learning games, or are we walking down the road to another unfulfilled promise? Learning Circuits, © 2008 ASTD

Walking the Synchronous Learning Tight Rope - Without a Producer (Mar 08)

Here's how one online presenter dealt with some of the perils that come with combining asynchronous and synchronous tools.
Learning Circuits, © 2008 ASTD


ToolBook for iPhone Sneak Peek (Mar 08)

The iPhone has been making headlines since its release nine months ago, but there has been no practical way to use it for e-Learning. This is about to change! In this week’s article, read about the upcoming release on an authoring tool that adds specific features for delivery on Apple’s latest mobile platforms. ©2008 eLearningGuild


Technology in the Classroom - Interactive Whiteboards (Feb 08)

The use of interactive whiteboards in schools is gaining in popularity, but what about in training? ©2008 eLearningGuild


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Case Studies and Projects


American Express - Learning as a Service (Mar 08)

Jeanette K. Harrison, vice president of the American Express Learning Network, truly believes in the power of education.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Profile on Goldman Sachs - A Working University (Feb 08)

Training and development the Goldman Sachs way is forward-thinking, top-down and cutting-edge. Annie Hayes talks to Thomas Osmond, vice president of Goldman Sachs university about its secrets of success. ©2008 TrainingZONE

Speed up Software Implementations (Mar 08)  
Kaplan IT Learning, in this Chief Learning Officer magazine Webinar, presents the importance of end-user training, common pitfalls to avoid and tool selection tips. ©2008 Kaplan IT Learning

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Measuring Education Value


ROE Versus ROI - Which do you Measure (Mar 08)

ROE, return on expectations, is initially a more important area of evaluation.

©2008 eLearningGuild


Evaluating e-Learning - The Three-Pass Approach (Mar 08)

"You can't tell a book by its cover," goes the old saying. Can you tell good e-Learning from the vendor's Web site or a vendor demo? Probably not. This week's article, by an author with many years of experience as a learning architect, gives you the tools you need to identify quality e-Learning products (both synchronous and asynchronous) and a process that will take you smoothly through the evaluation cycle. ©2008 eLearningGuild


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Processes/Managing Costs/Outsourcing


Improve Outsourced E-Learning Quality With Consistent Standards
(Mar 08)

Any e-Learning organization should spend time and effort to identify ways to improve the service it provides to its customers. However, this is often easier said than done, especially when the organization outsources design and development. In this week’s article, you will find a blueprint for the process that an internal Microsoft group uses to deal with these issues. This is a process that you can scale to your own situation, in order to better serve your organization.  ©2008 eLearningGuild


Learning under a New Light (Mar 08)

As organizations everywhere examine their need for effective learning programs, many see LBPO as a credible solution. However, garnering executive buy-in and changing corporate culture will be a tough sell for HR. Of all the people development-related services entrusted to HR, none is less centralized than learning. That’s because the training and development of employees and executives often are the charge of autonomous business units that set budgets, choose vendors, and decide on outcomes. As most HR leaders realize, the majority of the dollars spent on learning, training, and development for internal and external workers falls beyond their control. © 2008


Companies need to Manage Outsourcing Risks (Mar 08)

The IT and business process outsourcing market has become a $500B business, But relying heavily on third parties or offshore entities carries many risks, according to recent research.

T+D Magazine, ©2008 ASTD

Staff and Contract Instructors - Costs, Comparisons and Considerations for Strategic Decision Making (Aug 07)
The largest single expense for training organizations is the cost of instructors, both full-time staff instructors and contract instructors. Therefore, it is vital to thoroughly understand these instructors’ true and complete costs, how to compare staff and contract instructors, and when and how to use each of them. This is particularly important not only because of the increased frequency of contractor use, but also because of the many misconceptions about outsourcing contract trainers. These vital considerations can result in important strategic decisions that can significantly reduce costs and risks, but also increase sales and provide better levels of customer service.
© 2007 The Training Associates

Rising Tide of SaaS (Mar 08)

There are many factors to consider before fully adopting this software solution for your business. Learning Circuits, © 2008 ASTD


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Training Professional Topics

A Look at the Job Market in 2008 (Apr 08)

So you’re thinking of making a job change and wonder what the crystal ball holds. Are employers actively hiring this year? Will it take you a while to find another position, or will conditions be in your favor?

CertMag, ©2008 Media Tec Publishing Inc


Negotiation 101 (Apr 08)

There’s more to working than on-the-job performance. Consider this your crash course in negotiating salary, benefits and pay raises after graduation.

CertMag, ©2008 Media Tec Publishing Inc


Designing Winning Business Presentations (Mar 08)

Graphics significantly influence the buying decision and I can prove it. This article shares tips, tricks and secrets that successful presenters use to achieve their goals. Graphics, if used properly, are powerful tools in your business development arsenal. ©2008 24hrco


A Simple But Powerful Training Model For Trainers (Mar 08)

Sometimes it appears to us that good trainers are somehow "born to it". What they do in their delivery seems so natural and smooth. It is true that some people seem to take to it naturally, but the great percentage of people seems to have to learn how to deliver and design training. There are some things to keep in mind, and they are not terribly complex, at least on the surface. Let's look at the basic part, or components of a training program... elements that should be included by the course designer, and addressed by the trainer.

© 2008


Five Tips for Email Excellence (Mar 08)

Today more than ever, poor writing tempts a customer to click away, doubting that your technology or service is any better than your communication. An email, a web headline, or a product proposal with disorganized ideas, convoluted paragraphs, intimidating layout, or grammatically incorrect sentences tells the client that you won't service their engines well, amortize their mortgage correctly, or interpret their insurance coverage fairly.
©2008 Diana Booher


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Education Administration


Training Spaces (Mar 08)

"Location, location, location" is the real estate mantra. And it holds just as true when it comes to choosing training venues.
Training Magazine, ©2008 Nielsen Business


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Skills Gap/Technical Certification


An Overview of the Hitachi Data Systems Certification Program (Apr 08)

Hitachi Data Systems’ Certified Professional Program has seen growth through initiatives such as its certification test-prep road show.

CertMag, ©2008 Media Tec Publishing Inc


After Sarbanes-Oxley - IT Compliance Update (Apr 08)

The Sarbanes-Oxley Act changed the face of IT security for publicly traded companies. But subsequent security developments and an increased business focus have engaged IT pros in compliance at organizations of all sizes.

CertMag, ©2008 Media Tec Publishing Inc


How to Beat the Cheat (Feb 08)

A presentation from ATP 2008 where Cisco, EMC and Microsoft described their actions to protect, investigate and enforce. ©2008


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And, Finally.....




The old lady and the hearing-aid story (assumptions about weaknesses, underestimating people, tactical advantage)

An old lady had a hearing-aid fitted, discreetly, hidden underneath her hair.

A week later she returned to the doctor for her check-up.

"It's wonderful - I can hear everything now," she reported very happily to the doctor.

"And is your family pleased too?" asked the doctor.

"Oh I haven't told them yet," said the old lady, "And I've changed my will twice already..."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager



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