CEdMA-Europe Members' Newsletter -
May 2008


Welcome to the May edition of the CEdMA-Europe Members' Monthly Newsletter, which will be sent to CEdMA Europe members and to European colleagues of CEdMA USA members. Please note that from now on, the date on the newsletter will be the beginning of the month rather than the end.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains six articles with the whole month's news, three of which contain individually dated press releases.

In Reviews and Current Trends, there are eight reports, including a surveys on who's using which learning modalities.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the seven articles cover such items learning culture, continuous improvement and flexibility.

There is one article in Selling and Marketing Education, on applying marketing principles to employee development.

As usual, the Learning Media and Methods articles are many and varied 21 this time), covering rapid e-learning (eight), and LCMS (two).

Case Studies and Projects has four articles, all about specific companies.

Measuring Education Value has two articles, on adopting a scientific approach to assessment and taking ROI tracking to an even higher level.

Processes/Managing Costs/Outsourcing has two articles, one on outsourcing gaining momentum and one on optimizing the costs of learning technology.

There are four articles in Training Professional Topics, on professional aspects of training.

Finally, in Skills Gap/Technical Certification  there are seven articles, two on skills shortages, foiur on exam security, and one on the new Microsoft certifications.







11 June, "Coping with Change"

This workshop at Symantec Reading will address a number of issues under the umbrella of "Coping with Change", including Mergers and Acquisitions, the resulting training integration, supporting global accounts and handling global deals, and keeping it legal. Again, "Best Practice" papers will result from the discussions.

Note: we are holding workshops on Wednesdays in 2008.

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Conference - 8-9 May: "Routes to Market"





The Spring Conference will take place at the superb Marriott Forest of Arden Hotel and Country Club which is conveniently situated within a 10-mile radius of Birmingham, Coventry and Warwick, seven miles from Birmingham International Airport and close to the A45 and M42.

The theme is "Routes to Market", a topic area voted by you the members as being the most pressing in the current environment 

Following the recent successful change, Pulse of the Industry will again get everyone to share their hot topics, which will have been gathered in an online survey in advance with other input. Pulse is intended to introduce everyone, and help with networking during the event, as individuals explain what their key interests are.

The following sessions address the theme.
Routes to Market – What Works for You?
feeds back the results from
the online anonymous survey which will have asked participants to enter the routes they currently use. This allows everyone to get comfortable with the terminology and compare their own situations to the survey results, without revealing any sensitive information.
Working with Sales Channels
recognises that v
ery few of us now have their own sales channel. We often rely on the company’s direct and/or indirect hardware and/or software sales teams or even the services sales team. There are also external training resellers and agents. How do we best engage with these? 
Marketing Collateral – what, why, when, whose?
asks what is marketing collateral today? In many cases, local catalogues have disappeared, or are greatly reduced, other marketing collateral has become too expensive, and some companies use either global printed materials, or just the web. Often, we are just a component of the company’s marketing collateral. Is this true for everyone? Time to discuss.
Telesales can work!
argues that whether it’s your own staff, the company’s central call centre or a third party company, telesales can be very successful.
The rise of the Web includes a case study on what SUN has been doing with the web and SPSS's experience of the high value approach of Google Optimisation
All these are discussion sessions so please come prepared to contribute your views.

By popular demand, we are re-introducing our training manager's personal development session with Accountability without Authority, led by David Pinnock of Epicurean Associates. Most companies now try to share resources across different functions and so we often have to manage resources either on a matrix basis or from project to project. Yet, we still remain accountable for results. How do we manage when we don’t have authority? You'll get the chance to put what you learn into practice.

in Hot issues/topics, we'll bring together the input sent in advance and discuss along with any other conference-specific outcomes, followed by Planning the events in the rest of 2008, where we want your input for future workshops and conferences.

Further details can be found here.

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Recent Articles from the Education and Training Press



From ASTD's The Buzz - Worldwide Training Industry News (Apr 08)
Abstract News ©2008 Information Inc

Quick News Digest from IT Skills Research (Apr 08)

Industry News from IT Skills Research (Apr 08)

IT Training Press Releases (Apr 08)

Industry News Headlines from CLOmedia (Apr 08)

E-Learning Market Update from Kineo (Apr 08)

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Reviews and Current Trends


Snapshot - Cost of Instructor Lead Training (Apr 08)


Hidden Dollars in IT Training (Apr 08)

The actual dollars spent are unknown, and decisions are not made in plain view. This might sound like the national intelligence budget, but such characteristics also describe IT training. T+D Magazine, ©2008 ASTD


Being Informed Helps Buyers (Apr 08)

Whether you're buying a car or buying training, the same precaution applies - keep your eyes wide open. Training Industry Quarterly, ©2008 Training Industry


Snapshot Report on Learning Modalities (Apr 08)

The goal of this report is to help you identify where you and your organization are with respect to the adoption of various learning modalities vis-à-vis other organizations. ©2008 eLearningGuild


E-learning - Is it time to party? (Apr 08)

E-learning has grown up – it's more real-time, more rapid and more collaborative, says Clive Shepherd. He looks back to the drum roll of e-learning's birth 10 years ago, its faltering progress and predicts successful teenage years. ©2008 TrainingZONE  


Enterprise-Wide Learning (Mar 08)

To overcome mounting external pressures, Human Capital Management (HCM) has taken on heightened strategic importance, and enterprise learning and development is taking center stage. Elearning! ©2008 B2BMediaco


Six ways to strengthen the link between training and business performance (Apr 08)

When training goals are linked to employee performance, the leap to business improvement seems clear. Yet, all too often, progress stalls and new skills are underused. Kepner-Tregoe has identified six key actions that will encourage employees to change and use new skills. Ron Vonk explains.

©2008 TrainingZONE 


Talent Management may be More Popular, Useful in Tough Economy (Apr 08)

Despite bad economic news and global concerns about recession, a new Mercer survey reveals most organizations are not leaning toward extremes of cost cutting, but are focused on the long term.
Talent Management
 ©2008 Media Tec Publishing Inc


Study Shows Continuing Demand for Training in Information Security (May 08)

(ISC)2’s Global Information Security Workforce Study provides a snapshot of today’s IT security industry and where it is headed.

CertMag, ©2008 Media Tec Publishing Inc


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Training Manager/Director Development


Building a Learning Culture (Apr 08)

What exactly is a learning culture? How do you know if your company has such a culture? And perhaps most importantly, how can you create one?

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Time is All We Have (Apr 08)

Most managers tell time with Industrial Age watches, acting as if Internet time does not exist and missing the prospects it offers.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Training's Role in Continuous Improvement (Apr 08)

In order to have a lasting impact on the organization, the learning function should be heavily involved in continuous improvement porograms. Check out four other key drivers that can ensure success.

Training Industry Quarterly, ©2008 Training Industry


Learning for the Google Generation (Apr 08)

The "Google generation" is qualitatively different in its expectations, attitudes and perceptions about school, work and career development.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Know the Drill (Apr 08)

Rethinking boot camp planning and curricula. T+D Magazine, ©2008 ASTD


Flexible (Apr 08)

When an organization's options regarding retirement are not constrained by a traditional defined benefit pension plan, I believe retaining people, rather than rehiring them after their formal retirement, is the preferred course of action.

T+D Magazine, ©2008 ASTD


Learning Director - Are you Ready for your New Role? (Apr 08)

This new Forrester Research Brief provides training professionals with the nuts and bolts of evolving an ordinary training department into a business-focused, metrics-driven team. ©2008 Forrester Research


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Selling and Marketing Education


Metrics for Marketing Learning Programs (Apr 08)

When it comes to employee development, learning leaders should apply marketing principles to ensure learners get the information they need, when they need it. Chief Learning Officer, ©2008 Media Tec Publishing Inc


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Learning Methods and Media


Best Methods for Product-Based Training (Apr 08)

When it comes to launching a  new product, the learning function should do more than develop training. It should be involved in strategic planning from the very beginning. Chief Learning Officer, ©2008 Media Tec Publishing Inc


The Upside-Down Training Cake (Apr 08)

When learning begins with a case, scenario or simulation after a brief overview, trainees are more movitivated to learn than when they are presented with a lot of content up front. CLOmedia, ©2008 Media Tec Publishing Inc


Learning in the 21st Century - A Brave New World (Apr 08)

Today’s CLOs have to deal with more organizational intricacy and change than ever before. To manage this complexity, they need to come up with the right formula of methods and modalities.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


10 Tips for working with SMEs (Mar 08)
Mohive shares some key guidelines for working with SMEs including; identifying who these people are within your organisation and motivating them to create great rapid e-learning courses.
©2008 Mohive


From the Anointed Few to the Collective Many (Apr 08)

Workplace communities have the potential to transform knowledge work and talent management—the cornerstones of our knowledge-based economy.

Learning Circuits, © 2008 ASTD


Coming Clean About E-Learning Misconceptions (Apr 08)

At conferences and expos, in leading publications, and during conversations, the e-learning consumer gets bombarded with the latest catch phrases and trends. Here are a few of the top misconceptions circulating the e-learning industry. Learning Circuits, © 2008 ASTD


Learning Pathfinder (Apr 08)

The role of self-directed learning. T+D Magazine, ©2008 ASTD


Using Web 2.0 (Mar 08)

Students and employees use the World Wide Web much differently today. Technologies like Facebook, Wikipedia, Flickr and Skype are becoming more popular. Elearning! ©2008 B2BMediaco


Skills 2.0 (Apr 08)

Web 2.0 gives learning professionals an aptitude adjustment.

T+D Magazine, ©2008 ASTD


What Things Cost - e-Learning Content Development Tools (Apr 08)

What Do E-Learning Content Development Tools Cost?
T+D Magazine, ©2008 ASTD


Developing e-Learning Modules Across Languages and Cultures (Apr 08)

This week’s article tells how the developers dealt with the challenge of producing e-Learning in both English and Arabic, and the methods they devised to streamline the translation process. ©2008 eLearningGuild


Borrowing from the YouTube Playbook for Training (Apr 08)

An important challenge for e-Learning is "stickiness", or getting users to return willingly. ©2008 eLearningGuild


Once Upon a Keyboard - Designing Stories Into e-Learning (Apr 08)

This article offers an expert’s lessons learned in using stories to bring life to e-Learning for sales and customer support staff. ©2008 eLearningGuild


5 Secret Tips from an E-Learning Pioneer (Apr 08)
The e-learning industry has its very own unsung hero, Dr Werner Oppelbaumer.  Dr Oppelbaumer is a pioneer in the e-learning industry and has committed his life to advancing online education.  I recently interviewed Dr Oppelbaumer and asked him to present five practical tips to help you succeed and grow as e-learning professionals. Rapid E-Learning Blog, ©2008 Creative Commons


What Slot Machines, Video Games and Legos Have to do with E-Learning (Apr 08)
The thought of being close to success, but not quite there is a great motivator.  Good video games work in a similar manner.  They get you to a certain level right before they kill you off. You get close enough to the next level of achievement that it creates an irresistible force to continue. 
Rapid E-Learning Blog, ©2008 Creative Commons


How I Built that E-Learning Scenario (Apr 08)
A lot of people asked me how I built the little scenario in my recent post on not wasting your learner’s time. This post tells you how I did it and provides you with the PowerPoint files so you can learn to do it yourself.
Rapid E-Learning Blog, ©2008 Creative Commons

Create Custom Characters for Your E-Learning Scenarios (Apr 08)
Building scenarios for your e-learning courses is a good way to engage your learners and it helps place the course content in a real world context.  However, when using clip art to build your scenarios you run into a couple of challenges.  One is having enough characters and the other is having the right characters.
Rapid E-Learning Blog, ©2008 Creative Commons

10 Sure-Fire Tips to Becoming a Rapid E-learning Pro (Apr 08)
There’s no reason why you should have to be a programmer to build e-learning, especially when there are tools to help you build your courses. Rapid e-learning is less about being rapid, and more about being smart.
Rapid E-Learning Blog, ©2008 Creative Commons


Enterprise LMS/LCMS (Mar 08)

Organizations are looking for ways to leverage technology to not only deliver, manage and report on learning activities, but also to create learning activities and manage the learning assets. Elearning! ©2008 B2BMediaco


LCMS - A Critical Link to Learning Success (Apr 08)

Learning is a much clearer value proposition when organizations can harvest their own intellectuual capital to address content gaps. That's where the LCMS enters the picture. Training Industry Quarterly, ©2008 Training Industry


The Next Generation of Web Conferencing (Mar 08)

What’s the future of Web conferencing? Imagine sitting on a train with a mobile telephone that can project the video portion of a Web conference eight inches onto the seatback in front of you. Elearning! ©2008 B2BMediaco


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Case Studies and Projects


Blended Learning Helps Sales Staff Become Financially Knowledgable (Apr 08)

CA leverages blend of e-learning and customized training to support sales in the financial services industry. T+D Magazine, ©2008 ASTD


Making Learning Count (Apr 08)

Hope Greenfield’s tenure at Lehman Brothers mirrors the progression of the corporate learning industry. 
Chief Learning Officer,
©2008 Media Tec Publishing Inc

Merrill Lynch - Bullish on Mobile Learning (Apr 08)
Many employees at Merrill Lynch are working long hours outside of the office. Because of these circumstances, the company has turned to mobile modalities to deliver learning. Chief Learning Officer, ©2008 Media Tec Publishing Inc

IT Women (Apr 08)
Women have made strides moving into the IT workforce, but they still have a way to go. Luckily there are more opportunities than many realize.
Training Magazine, © 2008 Nielsen Business Media, Inc.

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Measuring Education Value


Fallacies of Reason (Apr 08)

In determining the likelihood of success for a particular project or program, we should adopt a scientific approach to assessing and analyzing data.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Take Your ROI to Level 6 (Apr 08)

Think your training investments can be measured on a five-point scale? Think again: American Express learning leaders have taken ROI tracking up a notch.

Training Industry Quarterly, ©2008 Training Industry


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Processes/Managing Costs/Outsourcing


Outsourcing Gains Momentum (Mar 08)

“While outsourcing isn’t right for every organization, it is an option that should be considered and evaluated by managers on a periodic basis,” notes Josh Bersin, president of Bersin & Associates. Elearning! ©2008 B2BMediaco


Optimizing the Cost of Learning Technology (Apr 08)

When considering learning teachnologies, it's good to be strategic, among other things. Training Industry Quarterly, ©2008 Training Industry


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Training Professional Topics

Securing Your Wireless Access Network (May 08)

Taking some care in cutting the network cord when going wireless can prevent the move from creating a security disaster.

CertMag, ©2008 Media Tec Publishing Inc


Use a Menu to Create an Audience-Centered Presentation (Apr 08)

In this article, I’ll show you how to create a non-linear presentation, using a menu, that lets your audience have control over the direction of your content. This technique also gives you the flexibility to change the direction of your presentation at a moment’s notice, depending on the situation.

© 2008


Tailoring Messages to Viewers - Seven Critical Tips (Apr 08)

What if you were told you had an hour to speak but circumstances immediately before the event reduced your time slot to only 20 minutes? What would you do? If you’ve been in that situation, what DID you do? Now pretend a similar predicament arises, but this time you’re ready for it.

© 2008 Robert Lane and Chantal Bossé


Compressing Pictures in PowerPoint (Apr 08)

The decline in the prices of digital cameras is directly related to the bloating file sizes of PowerPoint files. If you don’t believe me, just insert a few ten megapixel photos inside a PowerPoint presentation and see what happens to the file size. © 2008


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Education Administration

No articles this month.


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Skills Gap/Technical Certification


Accelerated Development (Apr 08)

We need skilled workers, and we need to accelerate the development of our new and existing people to ensure they can take on new roles faster.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Calculating the Skills Shortage (Apr 08)

Finance and IT face daunting challenges as boomers retire.

T+D Magazine, ©2008 ASTD


Saving IT Certification (Apr 08)

An Interview with Bill Horzempa, Chairman of the IT Certification Council.
© 2008 Bluestone Media, LLC


Top 20 Most Brain-dumped Certification Vendors (Mar 08)

Would it surprise you to know that a majority of the brain-dump sites primarily distribute Microsoft and Cisco brain-dumps? © 2008 CertGuard


Stolen Tests Threaten IT Certifications (Apr 08)

Make sure your IT certification is legit, or it could get taken away.
Byte and Switch
, Copyright © 2008 United Business Media


Cisco and Pearson VUE Partner on Tough New Security Program
(Apr 08)

To preserve the integrity of the certification process and the value of its certifications, Cisco has partnered with Pearson VUE to implement a tough new set of security measures. © 2008 Bluestone Media, LLC


The New Microsoft Certifications - What They Mean For You (Apr 08)
Microsoft has been phasing in a new certification framework over the last couple of years and there are a lot of certifications and acronyms circulating. A lot of people aren’t sure how the old certifications map to the new certifications or which path they should take. This overview provides a look at the new certifications and how they impact Microsoft IT professionals.
© 2008 Bluestone Media, LLC


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And, Finally.....




The Negotiation Story (negotiating, men and women, funny responses)

A sales-woman is driving home in the rain when she sees a little old lady walking by the roadside, heavily laden with shopping. Being a kindly soul, the sales-woman stops the car and invites the old lady to climb in. During their small talk, the old lady glances surreptitiously at a brown paper bag on the front seat between them. "If you are wondering what's in the bag," offers the sales-woman, "It's a bottle of wine. I got it for my husband." The little old lady is silent for a while, nods several times, and says ........ "Good trade."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager



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