CEdMA-Europe Members' Newsletter -
July 2008


Welcome to the July edition of the CEdMA-Europe Members' Monthly Newsletter, which will be sent to CEdMA Europe members and to European colleagues of CEdMA USA members. Please note that from now on, the date on the newsletter will be the beginning of the month rather than the end.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains six articles with the whole month's news, two of which contain individually dated press releases.

In Reviews and Current Trends, there are 10 reports, including four which look at learning around the world plus a 360 degree report on Synchronous Learning Systems.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the four articles cover items such as hiring best practices, getting visas, training, and teleworking.

There is three articles in Selling and Marketing Education, on branding, collateral and marketing rapid e-learning.

As usual, the Learning Media and Methods articles are many and varied (21 this time), covering methods (five), Web 2.0 (three), development (seven) and  LMS (two).

Case Studies and Projects has six articles, all about specific companies, featuring Alcatel-Lucent, CA, SAP, Marks and Spencer, IBM, and Cable and Wireless.

Measuring Education Value has four articles, three specifically on measurement with the other on defining value.

Processes/Managing Costs/Outsourcing has two articles, both on containing costs.

There are four articles in Training Professional Topics, two on career development and two on presentation skills.

Finally, in Skills Gap/Technical Certification  there are seven articles, three on the new Cisco approach, two on storage certifications and two on entrfy-level certifications.

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11 June, "More on How to Market Education"

13 members from eight companies heard John Claricoates from Quantum Marketing describe Campaign Management processes with emphasis on Telemarketing. It became apparent that we as Education Departments are unlikely to engage in Telemarketing as opposed to Teleselling so after the break that's where the discussion went with inputb from several members on their own experiences.

The materials are in the members-only part of the website. If you don't know how to get there, please ask.

1 October, "Operational Metrics, Measurements and Evaluation"

Please mark this date in your diary when our host will be Sybase Maidenhead. Further details will appear in the August newsletter. 

Note: we are holding workshops on Wednesdays in 2008.

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Conference 6-7 November: "Focus on the Customer"





The Autumn Conference will take place at the Marriott Royal in Bristol..

The theme is "Focus on the Customer", a topic area voted by you the members as being the most pressing in the current environment.

We expect to cover customer topics such as ROI, Customer Experiences, Creating Loyalty, a Customer’s viewpoint,  a Buyers’ feedback, plus with Creative Thinking for personal development. 


Please put the date in your diary now!

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Recent Articles from the Education and Training Press



From ASTD's The Buzz - Worldwide Training Industry News (Jun 08)
Abstract News ©2008 Information Inc

Quick News Digest from IT Skills Research (Jun 08)

Industry News from IT Skills Research (Jun 08)

IT Training Press Releases (Jun 08)

Industry News Headlines from CLOmedia (Jun 08)

E-Learning Market Update from Kineo (Jun 08)
This month we reflect on the rise of open source software and the implications for the e-learning market.

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Reviews and Current Trends


Learning Trends (Jun 08)

What corporate CEOs observe about the changing marketplace.

Elearning! 4, 3, ©2008 b2bmediaco


Shop Talk (Jun 08)

Does senior management encounter problems communication with employees?

T+D Magazine, ©2008 ASTD


Just a Number after all (Jun 08)

Survey finds the building blocks of engagement similar across generations.

T+D Magazine, ©2008 ASTD


Dawn of the Un-Book (Jun 08)

To prosper in times ahead, we need to reconceptualize our relationship with books, the role of authors and how to make books better.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


A Perfect Marriage (Jun 08)

More than ever, the HR Department is likely to entail training and personnel development at large corpotations. But is that a good idea?

Elearning! 4, 3, ©2008 b2bmediaco


Learning and Globally Dispersed Workforces (Jun 08)

Building on new opportunities that span borders, the ways in which businesses modify learning gain prominence.

T+D Magazine, ©2008 ASTD


Globalization and the English Skills Gap (Jun 08)

Business English proficiency is critical for success in the global economy — but most employees in global corporations say their employees’ English skills are inadequate. Chief Learning Officer, ©2008 Media Tec Publishing Inc


Maintaining Consistency in European Learning (Jun 08)

When it comes to developing and delivering learning, Europe’s diversity can be a liability and an asset. But as learning modalities grow in sophistication and flexibility, it’s increasingly viewed as a competitive advantage.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Learning in Latin America (Jun 08)

Operating in Latin America presents unique challenges and opportunities for learning executives hoping to educate their workforces while maximizing value.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


360 Report - Synchronous Learning Systems (Jun 08)

This eLearning Guild publication on Synchronous Learning Systems (SLS) is the largest, vendor-neutral report on SLS ever conducted and contains critical insights into features, market share, costs, selection of, and best practices in using an SLS. ©2008 eLearningGuild (Warning 5Mb)


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Training Manager/Director Development


10 L&D Staff Hiring Best Practices for IT Vendors (Jun 08)

A few industry veterans who are currently managing L&D teams inside IT hardware and/or software manufacturers were asked about hiring the right staff.

©2008 Avondale Search International


Visa Squabble (Jun 08)

Employers are making a push for visa expansion. T+D Magazine, ©2008 ASTD


Training the Trainer 101 (Jun 08)

Strengthen learning by getting the most out of your newfound presenters.

T+D Magazine, ©2008 ASTD


Remote Control (Jun 08)

It may be true that absence makes the heart grow fonder, but it can also make workers more nervous. T+D Magazine, ©2008 ASTD


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Selling and Marketing Education


It's Branding Time at the Learning Corral (Jun 08)

How to recast the identity of a well-respected corporate university from an academic model to one aligned with business needs.

T+D Magazine, ©2008 ASTD


High Impact Collateral - An Effective Weapon in your Training Company's Marketing Arsenal (Jun 08)

A buyer looking for training services meets with salespeople from two competitors. Both are equal in all respects including reputation, ability to deliver and pricing, but only one of them leaves behind an impressive corporate brochure with organized information on products and services. Who do you think the buyer will buy from? © 2008 Training Growth Innovations


How to Market Rapid E-Learning (Jun 08)

This guide describes why you should market your rapid e-learning, how to market rapid e-learning and what to include in a rapid e-learning marketing campaign. ©2008


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Learning Methods and Media


Communities of Practice in the Workplace (Jun 08)

Implementing communities of practice seems to have replaced the buzz that has surrounded knowledge management during the past decade.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Analyzing the Societal Effects of YouTube (Jul 08)

For some, YouTube is just entertainment. But the rise of this new medium has interesting societal implications. CertMag, ©2008 Media Tec Publishing Inc


Building a Learning Culture (Apr 08)

You can't just implement e-learning into an organisation that's not ready for it, doesn't support it, or doesn't have a culture based on knowlege sharing.

Elearning! 4, 2, ©2008 b2bmediaco


Web Services and Web 2.0 - the Next Big Thing? (Apr 08)

A panel composed of representatives from learning vendors took time to discuss the impact of "Web 2.0" on the learning market.
Elearning! 4, 2,
©2008 b2bmediaco


Technology Euphoria (Jun 08)

Taming the irrational expectations of high-tech learning.

T+D Magazine, ©2008 ASTD


Performance Analysis and Web 2.0 (Jun 08)

Performance analysis involves reaching out for several perspectives on a problem or opportunity. Web 2.0 sources offer insight into what’s on the minds of the workforce and the public. Learning Circuits, ©2008 ASTD


Creating Engaging Virtual Classroom Experiences (Apr 08)

Lance Dublin explains the what, why and how.

Elearning! Webinar, ©2008 Lance Dublin Consulting


Teaching and Learning in the 21st Century (Jun 08)

Though virtual classrooms are currently making larger inroads in the education field, it will n ot be long before corporate trainers realize their full potential.

Elearning! 4, 3, ©2008 b2bmediaco


Making Learning Fun and Social (Apr 08)

Learning can be fun and social thanks to Second Life and other virtual worlds, which hold promise for a new generation of learners.

Elearning! 4, 2, ©2008 b2bmediaco


Welcome to the Webvolution (May 08)

Webvolution  is beginning to permeate the learning and development field.

LX Briefing, ©2008 ASTD


How to get Soft Skill Simulations into Rapid E-learning (Jun 08)

Here, Kineo uses their experience in designing simulations to explain what a soft skills simulation is and the different types, how to take a rapid approach to simulation development through a four step process and how to involve SMEs to the best effect. ©2008


Change Your Presentation Template to an E-Learning Template (Jun 08)

Don't let your company dictate your template.

Rapid E-Learning Blog, ©2007 Creative Commons


The Real Purpose of the E-Learning Template (Jun 08)
Presentation templates are designed for a different purpose.  You may be using PowerPoint to author the course, but you’re not building a presentation. You’re building an e-learning course. So, different rules apply.
Rapid E-Learning Blog,
©2008 Creative Commons


Eight Challenges to Template-Based e-Learning Creation (Jun 08)
E-Learning producers continually search for methods that will speed up development and hold down costs. One such method, with a long history of success, involves the use of templates: re-usable models for content and for programming. However, even though templates work, there are challenges to their use.
©2008 eLearningGuild


Here's Why Rapid E-Learning is so Darn Cool (Jun 08)

If you listen to the pundits and some e-learning experts, you’d think that only those expensive e-learning courses custom built in Flash have any value. 

Rapid E-Learning Blog, ©2008 Creative Commons


3 Simple Steps to Create Background Images for Your Next E-Learning Scenario (Jun 08)
A good scenario can make your e-learning courses engaging and more real to your learners.  It’s a great way to get them to learn to use the course information and make the decisions you want. Rapid E-Learning Blog, ©2007 Creative Commons


Audacity Callburner Review (Jun 08)

This report focuses on three tools that when combined provide you with pretty much all you need to do effective recording of Subject Matter Experts for inclusion in your e-learning, all for free: Skype, Callburner and Audacity



Games for Learning - you cannot be serious (Jun 08)

Despite te rise of games-based learning, many business are stuill skeptical that games can actually teach, and learners are skeptical that learning can ever be fun or engaging. Elearning! 4, 3, ©2008 b2bmediaco


Operating a Global LMS (Jun 08)

“Going global” brings additional costs, staffing and governance considerations.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


LMSs 2008 - What you Need to Know (Apr 08)

The LMS market is growing steadily, but a slowdown is due partly to saturation in the global enterprise market and some commoditization of learning managementn systems. Elearning! 4, 2, ©2008 b2bmediaco


What Things Cost - Wireless Response Systems (Jun 08)

Also known as audience response systems, they are used to create interactivity between the presenter and audience. T+D Magazine, ©2008 ASTD


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Case Studies and Projects


Atlas of Learning (Jun 08)

A modern-day Atlas in his own right, Jan Ginneberge, vice president of learning at Alcatel-Lucent University, supports his company’s learning offerings around the world. Chief Learning Officer, ©2008 Media Tec Publishing Inc


CA Consolidates (LMSs) Successfully (Apr 08)

The consolidation challenge faced by CA was bigger than most when it set out to consolidate nine legacy LMSs. Elearning! 4, 2, ©2008 b2bmediaco


Into Another World (Jun 08)

To improve its culturally diverse project teams, SAP developed a series of online courses based on an imaginery virtual world. 
Elearning! 4, 3,
©2008 b2bmediaco


A High-Performance Approach to Line Manager E-Learning (Jun 08)

Marks and Spencer in collaboration with Kineo has created the Line Manager Performance Centre, a flexible and innovative e-learning portal.


A Lesson in Leveraging Portals (Jun 08)

IBM's learning portal, called Learning@IBM Explorer, not only provides three types of learning , but also personalized content and information.

Elearning! 4, 3, ©2008 b2bmediaco


Smart Thinking for a Rapid Approach to Learning (Jun 08)

Cable and Wireless partner with Kineo to collaborate with its internal team to develop new ways to address business requirements. ©2008


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Measuring Education Value


Measuring the Learning Experience (Apr 08)

The ability to measure the effectiveness of the learning solution on the individual and the organisation is here. Elearning! 4, 2, ©2008 b2bmediaco


Challenges to Measurement (Jun 08)

Most learning and development interventions go unmeasured or are measured on dimensions of no interest to the CEO and the CFO.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Project or Process - is it time to rethink Measurement? (Jun 08)

Bersin says it's time to disccard the old models and ideas and take a more sytematic, even business-like, approach to measurement.

LX Briefing, ©2008 ASTD


Defining and Achieving Training Value (Jun 08)

In the knowledge economy, companies are spending huge amounts of often unaccounted-for money trying to run the training engine with the hope of improved performance. Chief Learning Officer, ©2008 Media Tec Publishing Inc


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Processes/Managing Costs/Outsourcing


Improve Your Bottom Line - Careful Consideration of Learning Technologies Pays (Jun 08)

Deciding which technologies and which products to acquire for e-Learning is becoming more difficult as the number of choices increases. In addition, the cost of making mistakes in the selection process is also rising. Here are the top ten mistakes, and a step-by-step strategy for avoiding or dealing with them.

©2008 eLearningGuild


How to Eliminate Training Waste and Reap the Rewards (Jun 08)

When sweeping budget cuts weave their way through the organization, training is one of the first to feel the heat. Training organizations must have the ability to eliminate waste and embrace operational efficiency. ©2008 Expertus Inc


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Training Professional Topics

Success is No Accident (Jun 08)

Wishful thinking no more - here are eight steps for creating faster success in your life. T+D Magazine, ©2008 ASTD


Spread the Knowledge - Becoming an IT Trainer (Jul 08)

While you're growing your tech skills, you might consider turning around and teaching them. But be ready for certain challenges,

CertMag, ©2008 Media Tec Publishing Inc


Battling the High Price of Gas with Live Presentations Delivered via the Internet (Jun 08)

With gas prices seeming to hit new record highs each week, many professionals are re-evaluating their driving habits.  It used to be that you just jumped in the car and drove to an appointment to make a presentation.  With every trip now under review, many sales and service professionals are thinking about delivering some of their presentations via live web conference instead of in person.  It’s a good thought, but one that needs more than a cursory examination.
©2008 Dave Paradi


The 3 Secret Steps to Turn Your Text and Ideas into Billion Dollar Graphics (Jun 08)

To be competitive and successful, you need graphics in your presentations. Today, audiences expect you to use clear, compelling visuals to share your solution. Your audience wants to know why they should care and how you can help them—quickly. You need your presentation to be unforgettable and communicate that your solution is best of the best. ©2008


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Education Administration

No articles this month.


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Skills Gap/Technical Certification


Storage Networking Certifications - What You Should Know (Apr 08)

Storage certifications can advance your career, but you may need to prioritize. Byte and Switch, Copyright © 2008 United Business Media LLC


Storage smarts - a class act (Apr 08)

During the past several years, new certifications have cropped up throughout the storage industry. Industry insiders say those credentials are much needed and are well-received, especially by federal agencies.

FCW.COM, ©1996-2008,1105 Media, Inc.


Testing your foot in the door (Jul 08)

IT certification traditionally has been an arena in which IT professionals set themselves apart from the rest, certifying for advanced skulls. But more and more organizations are introducing entry-level certs.

CertMag, ©2008 Media Tec Publishing Inc


Entry-Level Certs Fill Skills Gap (Jul 08)

Certifications for workers in IT, historically targetted at professionals with at least a few years of experience on the job, are more and more being tailored for entry-level candidates. CertMag, ©2008 Media Tec Publishing Inc


The Top 10 Problems with IT Certification in 2008 (Jun 08)

Since the early part of this decade, when I wrote several certification articles for InformIT, IT certifications have changed a great deal, and the industry's perception of certifications has waned. IT certifications have fallen out of favor in the eyes of many InformIT, ©2008 Pearson Education


Curricula Upgrades at Cisco (May 08)

Cisco Networking Academy brings 21st Century education to connected learners. LX Briefing, ©2008 ASTD


Cisco's New CCNA Certifications (Jun 08)

Cisco has announced three new CCNA concentrations in voice, wireless and security. The CCNA certification is Cisco's most popular career certification and the new concentrations are role based and relevant to the rapid deployment of converged technologies in today's sophisticated network environment.
© 2008 Bluestone Media, LLC


The New Cisco Certified Voice Professional Certification (Jun 08)

Cisco's CCVP (Cisco Certified Voice Professional) certification is one of the hottest certifications in the industry, and with growth in IP telephony projected at double digit rates through 2012, it will only grow in popularity. © 2008 Bluestone Media, LLC


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And, Finally.....




The School Story (attendance, sickness, responsibility, parenting, and various other uses)

(My apologies if this story is well-known to you. It's an old joke, yet a useful illustration for various themes.)

A mother repeatedly called upstairs for her son to get up, get dressed and get ready for school. It was a familiar routine, especially at exam time.

"I feel sick," said the voice from the bedroom.

"You are not sick. Get up and get ready," called the mother, walking up the stairs and hovering outside the bedroom door.

"I hate school and I'm not going," said the voice from the bedroom, "I'm always getting things wrong, making mistakes and getting told off. Nobody likes me, and I've got no friends. And we have too many tests and they are too confusing. It's all just pointless, and I'm not going to school ever again."

"I'm sorry, but you are going to school," said the mother through the door, continuing encouragingly, "Really, mistakes are how we learn and develop. And please try not to take criticism so personally. And I can't believe that nobody likes you - you have lots of friends at school. And yes, all those tests can be confusing, but we are all tested in many ways throughout our lives, so all of this experience at school is useful for life in general. Besides, you have to go - you are the head teacher/principal."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager



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