CEdMA-Europe Members' Newsletter - September 2008


Welcome to the September edition of the CEdMA-Europe Members' Monthly Newsletter, which will be sent to CEdMA Europe members and to European colleagues of CEdMA USA members. Please note that from now on, the date on the newsletter will be the beginning of the month rather than the end.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains eight articles with the whole month's news, three of which contain individually dated press releases.

In Reviews and Current Trends, there are five reports, ranging from the economy to our company leaders,

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the four articles cover a range of management topics.

There is one article in Selling and Marketing Education, on how best to use webinars.

As usual, the Learning Media and Methods articles are many and varied (19 this time), covering design (two), development (four) and performance support (three).

Measuring Education Value has five articles, including a 360 degree report and a benchmarking study..

Processes/Managing Costs/Outsourcing has six articles, including three on outsourcing.

There are five articles in Training Professional Topics, including three on presentation techniques.

In Skills Gap/Technical Certification  there are four articles, with three of those on exam fraud.

Finally, there is a new section called Webinars and Podcasts, where you will find a variety of recorded presentations and discussions, from industry publications, both UK and USA, and from CEdMA USA Special Interest Groups.

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1 October, "Operational Metrics, Measurements and Evaluation"

The CEdMA Europe Autumn 2008 Workshop will take place at Sybase Maidenhead on Wednesday 1 October from 1300 to 1700.

At the recent May Conference, the attendees voted this as the most needed subject to discuss in the current climate.

Most of us have our own standard set of operational metrics and measurement. But what do you do with them? Are they easy to measure? Can we use them to make business decisions? Does senior management use them as a scorecard?

In the first part of the workshop, Neil Gregory of SPSS and Jasmine Huxtable-Wright of Symantec will discuss a common set of "traditional" metrics and measurements having polled a number of CEdMA members. You are invited to comment on these and add your own experiences.

After the break, Simon Maskrey of SUN and Justin McCarthy of Sybase will present a significantly different set of operational metrics and measurements based on their changed business models and new ways of doing business. Again, comment and discussion is encouraged from the floor. 


1300 Coffee
1330 Introduction - Mike
1345 Traditional Operational Metrics and Measurements - Neil Gregory and Jasmine Huxtable-Wright
1500 Break and Networking
1530 New Metrics and Measurements for New Worlds - Simon Maskrey and Justin McCarthy
1645 Summary
1700 Close

Here's your printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

I shall send out joining instructions around Tuesday 23 September 2008.

I look forward to seeing you there!

Note: we are holding workshops on Wednesdays in 2008.

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Conference 6-7 November: "Focus on the Customer"





The Autumn Conference will take place at the Marriott Royal in Bristol.

The theme is "Focus on the Customer", a topic area voted by you the members as being the most pressing in the current environment.

We expect to cover customer topics such as ROI, Customer Experiences, Creating Loyalty, a Customerís viewpoint,  a Buyersí feedback, plus Creative Thinking for personal development. 


Please put the date in your diary now! I shall send you your personal invitation in mid-September.

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Recent Articles from the Education and Training Press



From ASTD's The Buzz - Worldwide Training Industry News (Aug 08)
Abstract News ©2008 Information Inc

Quick News Digest from IT Skills Research (Aug 08)

Industry News from IT Skills Research (Aug 08)

IT Training Press Releases (Aug 08)

Industry News Headlines from CLOmedia (Aug 08)

Market Monitor 2008 Q2 (from IT Skills Research) - Aug 08

© IT Skills Research Programme 1998-2008, last modified 14 Aug 08

E-Learning Market Update from Kineo (Aug 08)

Update and Supplier Briefs (Aug 08)
IT Training, Autumn 2008,
©2008 British Computer Society

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Reviews and Current Trends


Slow Economy, Good Training Opportunity (Aug 08)

A sluggish economy is dire news, but not as dire as you may thing, provided you know how to work it to your companyís advantage by maintaining strong employee development.
Training Magazine, © 2008 Nielsen Business Media, Inc.


Higher Skill Jobs at Risk for Offshoring (Aug 08)

A recent study by Career Builder and the Wharton School found that higher IT skill jobs are becoming more at risk for offshoring.

© 2008 Bluestone Media, LLC


Best Practices for High Impact Learning (Aug 08)

In the recent study, Bersin & Associates discovered that the learning organizations that best cope and adapt to change share 18 best practices.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Trust Issues (Aug 08)

Employees have more confidence in their own managers than in top execs.

T+D Magazine, ©2008 ASTD


Training the Leaders who Follow (Aug 08)

Executive onboarding processes are in need of improvement.

T+D Magazine, ©2008 ASTD


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Training Manager/Director Development


Trios Trump Singletons (Aug 08)

Groups of people, not individuals, are the key to producing value in the knowledge era. Chief Learning Officer, ©2008 Media Tec Publishing Inc


Today's High-Impact Learning Organization (Aug 08)

Todayís industry leaders excel in business alignment, organizational strategy, content development and learning delivery strategy.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Learning from Multiplayer Online Games (Aug 08)

What lessons are transferable from playing online games to designing development programs? Chief Learning Officer, ©2008 Media Tec Publishing Inc  

Mergers and Acquisitions 2008 - Don't Leave Employees Behind (Aug 08)

Leaders are in a perfect position to provide valuable, people-centric information that can help float an organizational transition.

Talent Management, ©2008 Media Tec Publishing Inc  


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Selling and Marketing Education

Webinars - Content Development, Speaker Selection and When NOT to Sell (Aug 08)
Webinars are the latest online marketing craze. It seems everyone's doing them. Can they really be attracting audiences? Are those who attend really the qualified prospects you're looking for? How can you get people to attend them? Where to begin? ©2008 Training Growth Innovations


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Learning Methods and Media


Keeping it Real (Aug 08)

Research confirms that although the competency model continues to be current, the context is shifting. T+D Magazine, ©2008 ASTD


A New Emphasis for Live Events (Aug 08)

Live events need more emphasis on participation.

IT Training, Autumn 2008, ©2008 British Computer Society


Training is Broken - There, We Said It (Aug 08)

With training's limitations under scrutiny, it may be performance support's time to shine. T+D Magazine, ©2008 ASTD


Untangling the Web of Learning Integration (Aug 08)

Designing a learning-services architecture that creates a central function for learning is all about the management and minimization of code.

CLOmedia, ©2008 Media Tec Publishing Inc


How to Rapidly Identify Training Needs (Aug 08)

Kineo's rapid guide on how to identify training needs explains how to take an 80/20 approach to rapid e-learning needs identification, how to prioritise the right business needs worth training, and describes a three-step model for rapid training needs analysis. ©2008 Kineo

What is e-Learning 2.0? (Aug 08)

This article presents a summary of some of the key ideas that will help you to organize your strategy for e-Learning 2.0. As several of the authors state, this is probably not an optional transition for most e-Learning designers, but an inevitability. ©2008 eLearningGuild


Engaging with the new e-Learning (Jun 08)

12 strategies for engaging and retaining learners through compelling online experiences. ©2008 Adobe


The 3 Essential Questions Every Learner Wants Answered (Aug 08)
Those who design e-learning courses are the bridge between the client who has specific expectations and the learner who has to take the course.  Ideally, the learner has expectations but sometimes they take the course because they have to and not because itís what they want to do.
Rapid E-Learning Blog,
©2008 Creative Commons


3 Simple Techniques to Guide Your Learner's Attention (Aug 08)

How you structure and present your content impacts how people learn and gain their understanding.  There are a number of approaches that you can take when presenting your course content

Rapid E-Learning Blog, ©2008 Creative Commons


Here's Why Unlocking Your Course Navigation Will Create Better Learning (Aug 08)
Itís true that a lot of learners just start clicking on the next button until they can leave the course.  So our gut reaction is to lock the navigation and force them to look at all of the content.  But does this really make sense?  

Rapid E-Learning Blog, ©2008 Creative Commons


Is Google Making Our E-Learning Stupid? (Aug 08)
Iím not thinking the way I used to think. I can feel it most strongly when Iím reading. Immersing myself in a book or a lengthy article used to be easy. My mind would get caught up in the narrative or the turns of the argument, and Iíd spend hours strolling through long stretches of prose.  Thatís rarely the case anymore. Rapid E-Learning Blog, ©2008 Creative Commons


Make Games Fun, and Effective (Aug 08)

A recent Forrester Research report argues that within five years the 3D Internet will become as important to companies as the web is today. As we move closer to the time when virtual reality, intelligent tutoring, 3D gaming, and just plain games inundate the training space, it would serve us well to examine exactly why games are beneficial. More importantly, we need to understand why games work. Contrary to current hype, people wonít want to play something just because it is in fact a game. Learning Circuits, ©2008 ASTD


Workforce Collaboration and Web 2.0 - Improving Productivity by Facilitating Knowledge Transfer (Jun 08) Warning - 4Mb

The need to respond quickly to market changes and the proliferation of a geographically dispersed workforce are driving organizations to prioritize workforce collaboration. Workforce collaboration continues to center primarily around project-based work. However, the onset of Web 2.0 software tools, coupled with continued need to improve workforce productivity, and the growing criticality to capture institutional knowledge before it leaves the organization, is forcing organizations to heighten the priority placed on workforce collaboration and broaden its application across the organization. ©2008 Aberdeen Group


Warning - Beware of the Dangerous Dozen (Aug 08)

12 questions that you need to ask during your LMS search or it could be a career killer. ©2008


Whatever Happened to Performance Support (Aug 08)

E-learning, blended learning, and virtual worlds seemed to have elbowed performance support into oblivion. Recent research finds that this is not the case. Learning Circuits, ©2008 ASTD


Building a Business Case for Performance Support Solutions (Jul 08)

This Bob Mosher white paper examines the current state of todayís business environment, the challenges employees face in adopting new processes, systems, policies and procedures, and how an effective performance support solution can help to ensure the success of your companyís critical projects and initiatives. ©2008 LearningGuide


Web 2.0 Jargon goes into Black Hole (Aug 08)

Web 2.0 includes some useful concepts but, by cutting out the jargon, you won't alienate users. IT Training, Autumn 2008, ©2008 British Computer Society


What Stinks about Webinars (Aug 08)

The webinar is a popular tool for disseminating ideas and techniques in the world of business. Yet, for all its popularity, this modality often falls short of participantsí expectations.
Chief Learning Officer, ©2008 Media Tec Publishing Inc


Listen Up - A How-to Guide for Podcasting (Aug 08)

The mechanics of podcasting are easy. The most challenging aspect of introducing the technology into your organization is persuading employees to accept the new approach.
Chief Learning Officer,
©2008 Media Tec Publishing Inc


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Case Studies and Projects

No articles this month.


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Measuring Education Value


360 Report on Measuring Learning Success (Aug 08) Warning - 3Mb

This report deals with two fundamental issues that are at the core of learning endeavors: 1) When you test, are you truly able to show that someone has learned something; and 2) Are you able to show that your learning interventions benefit your organization? ©2008 eLearningGuild


Driving the Cost out of the Learning Organization (Aug 08)
As the world's economy challenges corporations and governments, it's time to consider the most appropriate moves to optimize operations, including the Learning Organization. How do you do it? Should you be downsizing, rightsizing, upsizing, or what to avoid capsizing? ©2008 Intrepid


Obstacles to Demonstrating Business Impact (Aug 08)

Overwhelmingly, surveys of learning leaders identify the measurement of learningís business impact as a high priority for the learning profession.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Skirting Round Evaluation Erodes Value of Training (Aug 08)

How can you know if training is successful, if you skip evaluation.

IT Training, Autumn 2008, ©2008 British Computer Society


Benchmarking training activity and spend (Jul 08)

This factsheet from the (UK) Chartered Institute of Personnel and Development (CIPD) gives introductory guidance and references several other factsheets.

©2008 CIPD


Evaluation e-Learning 2.0 - Getting Our Heads Around the Complexity (Aug 08)

Evaluating the effectiveness of e-Learning 1.0 has always been a challenge, and one which we have not always handled well. Now we have e-Learning 2.0, with its bottom-up, decentralized, user-generated approach to learning. How can we show the value of what we are doing with this new approach, and how can we avoid doing harm? ©2008 eLearningGuild


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Processes/Managing Costs/Outsourcing


Centralize Service, Not Business Processes (Jun 08)

Another way to trim the cost of your training programs is to centralize your training support, but not your processes. ©2008 Expertus


Steady under Pressure - Training during a Recession (Aug 08)

Recession fears shake training budgets and rouse new ways to cope.

T+D Magazine, ©2008 ASTD


Inside Out (Aug 08)

Why training out-tasking represents a growing solution for corporate learning.

T+D Magazine, ©2008 ASTD


Time for Green Learning (Aug 08)

Make your development more energy efficient.

Chief Learning Officer, ©2008 Media Tec Publishing Inc


Rules Help Level the Supplier Field (Aug 08)

How to make sure the decision on whether to outsource or use and internal department is fair. IT Training, Autumn 2008, ©2008 British Computer Society


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Training Professional Topics

Connection Questions (Aug 08)

Developing an arsenal of functional queries and start working the room your way.

T+D Magazine, ©2008 ASTD


Watch Your Language (Aug 08)

Your colleagues have a lot more to say than you think - learn how to read body language like a pro. T+D Magazine, ©2008 ASTD


Why Every Professional Needs to Master Presentation Skills (Jul 08)

What does it takes for any professional to successfully communicate his or her messages? It doesnít matter whether you are giving information to a client -- or to a larger audience of shareholders Ė good presentation skills are vital to your success. ©2008 Margaret Brody


Making Your Point in a Meeting or Presentation (Aug 08)

Letís pretend that from on high comes the directive to attend an important meeting or Ė God help you Ė deliver a presentation. The good news is that you have something important to deliver.  You feel strongly about an issue and you would like to present it to your colleagues, whether in a conference room or from a podium in a meeting hall.  The question is: how do you prepare?

©2008 Tom Bunzel


Presenting Technical Information to Nontechnical Audiences (Aug 08)

Passing on information is not the problem. The problem is turning information into communication. Sitting through boring meeting after boring meeting while somebody stands to the left of a computer screen and narrates a slideshow in a darkened room just does not make the grade anymoreóif it ever did. Translating technical concepts to laypersons rather than other technical colleagues requires a different mindset, more attention to detail, and a higher skill set. 

©2008 Dianna Booher


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Education Administration

No articles this month.


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Skills Gap/Technical Certification


Exam Prep - Choose Wisely (Sep 08)

Exam prep materials have been hotly debated on the CertMag forums lately, as test-takers scramble to get their hands on the most useful materials.

CertMag, ©2008 Media Tec Publishing Inc


Exam preparation can put your career at risk (Aug 08)

Would you compromise your personal integrity for $80? How about risk your IT career for $200? Of course not, you say. But you already have -- if you've ever used certification-examination "study materials" from TestKing, Pass4Sure or hundreds of test-preparation Web sites just like them. ©2008 Network World


A Threat to your Career - Combating Certification Fraud (Sep 08)

There is a problem in the IT certification business - certification fraud. Everyone knows it's there but no one wants to acknowledge.

CertMag, ©2008 Media Tec Publishing Inc  


Master of Integrated Networking (Aug 08)

Can you picture a certification that was supported and backed by five major networking vendors??? Think of this: a program that addresses a void in the real world market in which all five major vendors co-exist. Nothing currently exists like this program. Why? Because certifications are vendor- and product oriented, not real-world oriented!!! ©2008 Training Industry Inc  


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Webinars and Podcasts


Changes to the Training Company Landscape (Jun 08)

This podcast discusses changes to the training company landscape, potential effects of the credit crunch and what should go into IT training's Room 101.

IT Training, ©2008 British Computer Society


The Truth about Turning Technical Training into Performance (white paper here) (Training Industry Inc, 16 Jul 2008)


Really Rapid Content Development
(Ken Hirsohn,, 16 Jul 2008)


Using On-line Virtual Labs and Performance Assessment
(Jeff Ries and Pat Steadman, Juniper, 31 Jul)


Better Business Results with Performance-Based Learning (white paper here) (Chief Learning Officer, 7 Aug 2008)


Roll-Out of New IT Systems (Aug 08)

This podcast gives advice on organising training to accompany the roll-out of new IT systems, some typical training pitfalls and favourite training tips.
IT Training, ©2008
British Computer Society


Leveraging Learning 2.0 - Challenges and Benefits of Web 2.0 Application Adoption    (charts only here) (Training Magazine, 12 Aug 08)


Developing Custom Online Assessments
(Carrie Anderson and Kevin Davis, Oracle, 13 Aug)


50 Ways to Cheat on Tests   (charts only here) (Caveon, 20 Aug 08)

Elliott Masie - Learning Strategies - A Fresh Look
(Chief Learning Officer, 21 Aug 08)

Best Practices for Virtual Training (ELearning! Magazine, 21 Aug 08)

Has your Learning System Really Impacted your Learning Outcomes? (ELearning! Magazine, 26 Aug 08)


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And, Finally.....




Medieval Help Desk

If you think that the need for the Help Desk is only a recent phenomenon of the last 20 years, then think again!

And, to emphasize our starting usage of multi-media, click here.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager



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