CEdMA-Europe Members' Newsletter - November 2008


Welcome to the November edition of the CEdMA-Europe Members' Monthly Newsletter, which will be sent to CEdMA Europe members and to European colleagues of CEdMA USA members. Please note that from now on, the date on the newsletter will be the beginning of the month rather than the end.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains six articles with the whole month's news, three of which contain individually dated press releases.

In Reviews and Current Trends, there are 11 reports, ranging from the Training Magazine's Annual salary Review to ASTD's BEST, their Top 40 for 2008.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the seven articles cover a range of management topics.

As usual, the Learning Media and Methods articles are many and varied (30 this time), in particular e-Learning (eight) and blended learning (four).

Case Studies and Projects has 11 articles, eight about specific companies.

Measuring Education Value has four articles, two on measurement and two on ROI.

Processes/Managing Costs/Outsourcing has one article on how to reduce costs.

There are four articles in Training Professional Topics, one about the changing role and two about presentation techniques.

In Skills Gap/Technical Certification  there are five articles, including two about exam security.

Finally, in the new section called Webinars and Podcasts, there are two webinars, including the CEdMA USA October E-Learning SIG meeting.

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1 October, "Operational Metrics, Measurements and Evaluation"

The CEdMA Europe Autumn 2008 Workshop took place at Sybase Maidenhead on Wednesday 1 October. 17 people from 14 companies attended.

At the May Conference, the attendees voted this as the most needed subject to discuss in the current climate.

In the first part, Neil Gregory of SPSS and Jasmine Huxtable-Wright of Symantec will discuss a common set of "traditional" metrics and measurements having polled a number of CEdMA members. After the break, Simon Maskrey of SUN and Justin McCarthy of Sybase presented a significantly different set of operational metrics and measurements based on their changed business models and new ways of doing business.

All the materials are in the members-only section on the website.

Dates for 2009

The workshops will again run on Wednesday afternoons:

Wed 21 January
Wed 18 March
Wed 17 Jun
Wed 16 Sep

If you are able to offer a venue, please let Mike know.

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Conference 6-7 November: "Focus on the Customer"





The Autumn Conference will take place at the Marriott Royal in Bristol.

The theme is "Focus on the Customer", a topic area voted by you the members as being the most pressing in the current environment.

Following the recent successful change, Pulse of the Industry will again get everyone to share their hot topics, which will have been gathered in an online survey in advance with other input. Pulse is intended to introduce everyone, and help with networking during the event, as individuals explain what their key interests are. Then, after the break, we'll split the hot topics into two and have parallel discussion groups.

The following sessions address the theme.
What Customers Want – A View from Someone who Knows
Over several years, our speaker from
EMC was responsible for setting up and managing data centres across several countries for Lloyds Bank then Orange. A critical success factor was ensuring the right training was available both for initial setup and on an ongoing basis. How did he go about that? Did he use vendors, “independents” or in-house resources? Let’s find out.
View from an Independent Training Company
This perspective of what customers are looking for comes from a well-known independent training company, Global Knowledge. This includes buying trends on the one side and what their suppliers (such as the hardware/software companies like us they resell) need to offer in order to make the offerings more attractive.

What Customers Tell Us
By providing regular "state of L&D updates" to the Institute, the L&D Managers who are members of the IITT are able to turn our preconceptions into facts, our gut feels into trends, and expose our prejudices for what they are. The IITT's Alan Bellinger, who also writes for IT Training and Learning Technologies magazines, will lead a discussion highlighting the latest market intelligence that the IITT has received.

Where do we go from here?
We’ve heard from a customer turned vendor, we’ve heard from an independent training company, and we’ve heard customer perceptions. What have they really told us? Where do we go from here?

The training manager's personal development session is Creative Thinking, led by Epicurean Associates. Creative thinking involves creating something new or original. It involves the skills of flexibility, originality, fluency, elaboration, brainstorming, modification, imagery, associative thinking, attribute listing, metaphorical thinking, forced relationships. The aim of creative thinking is to stimulate curiosity and promote divergence. But how do we develop this skill?

Overnight accomodation with breakfast costs £120 per night plus VAT, payable to Marriott.

Here is the website page where you'll find full details, get a printable agenda, send a registration request and get a map for directions.

Here is the printable agenda, and last but not least, here’s a map and directions for the Marriott Royal in Bristol.

Currently, there are 26 attendees, but we have room for more. Just let Mike know soonest.

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Recent Articles from the Education and Training Press



From ASTD's The Buzz - Worldwide Training Industry News (Oct 08)
Abstract News ©2008 Information Inc

Quick News Digest from IT Skills Research (Oct 08)

Industry News from IT Skills Research (Oct 08)

IT Training Press Releases (Oct 08)

Industry News Headlines from CLOmedia (Oct 08)

E-Learning Market Update from Kineo (Sep 08)

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Reviews and Current Trends


ASTD Best - Top 40 for 2008 (Oct 08)

What makes the 40 BEST Award winners the cream of the crop in workplace learning and performance? T+D Magazine, ©2008 ASTD


The Buck Stops Here (Oct 08)

Average trainer salaries jump nearly $5,000 to $86,450 in 2008. How do you stack up? Training Magazine, © 2008 Nielsen Business Media


Salary Drop (Sep 08)

Employees expecting fatter paychecks next year after a sluggish 2008 will be disappointed. T+D Magazine, ©2008 ASTD


Is the Party Over? (Oct 08)

What may the impact of a 'global financial crisis' have on the training industry? Will e-learning rise as a leading learning format? Learning Magazine, ©2008 BILD


Adding It Up (Sep 08)

Even in the currently turbulent and challenging times, learning executives are cautiously optimistic about the capabilities of their learning functions for the coming six months. LX Briefing, ©2008 ASTD


American Idol (Oct 08)

The learning industry is contantly changing and, thankfully, learning gurus like Elliott Masie have their finger on the pulse. Learning Magazine, ©2008 BILD


The New Face of Data Collection (Oct 08)

It's not yet a rival to the Gallup Poll, but a new player is entering the field of polling data - Facebook. T+D Magazine, ©2008 ASTD 


Skin Deep (Oct 08)

Company diversity hiring practices lack depth. T+D Magazine, ©2008 ASTD


The Gender Gap (Nov 08)

More women than ever are utilizing blogs and social networking sites, and they control most of today's consumer electonics purchasing decisions. But when it comes to IT careers, female faces are hard to come by.

CertMag, ©2008 Media Tec Publishing


Training's Role in a Corporate Green Strategy (Sep 08)

There are so many factors driving companies to go green. But whatever the reason, the training department can be a key part of the strategy.

Elearning!, B2B Media Co


Device Overload (Nov 08)

Remember simpler times? Like when human beings used to not only rely on but also actually cherished face-to-face communications?

CertMag, ©2008 Media Tec Publishing


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Training Manager/Director Development


The Slippery Slope of Leadership (Oct 08)

Leaders are not making the grade in developing successors.

T+D Magazine, ©2008 ASTD


The Emperor's New Clothes (Oct 08)

Address to impress. Chief Learning Officer, ©2008 Media Tec Publishing


Defeating the Energy Vampire (Oct 08)

Discover positive ways to deal with negativity around the office.

T+D Magazine, ©2008 ASTD


How Fast is your 'B' Team (Oct 08)

Nearly every learning function is interested in developing high-potential employees. But to have significant impact, learning also should consider how to make the organization's 'B' players more effective.

Chief Learning Officer, ©2008 Media Tec Publishing


Training Employees with Special Needs (Oct 08)

To enure optimal contributions, learning leaders should make sure employees with special needs have the same development opportunities as everyone else. Chief Learning Officer, ©2008 Media Tec Publishing


Two Countries Separated by a Common Language and Employment Legislation (Oct 08)

George Bernard Shaw once said, "England and America are two countries separated by the same language." As an American HR professional in the UK managing personnel activity around the world, I can tell you the differences extend well beyond the way people talk.

Talent Management, ©2008 Media Tec Publishing


Improve Global Communication (Oct 08)

With a significant portion of today's workforce being non-native speakers of English, it's vital to develop a strategy for honing their business English communication skills to facilitate global collaboration and organizational success. Training Magazine, © 2008 Nielsen Business Media


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Selling and Marketing Education

No articles this month.


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Learning Methods and Media


Social Networking and Corporate Learning (Oct 08)

The writing is on the wall. Chief Learning Officer, ©2008 Media Tec Publishing


The Virtual Gathering Experience (Oct 08)

Blogging, YouTube, virtual classrooms and meetings places, as well as platforms like Facebook, MySpace, and Xing have caught the attention of even the most resistant. Learning Circuits, ©2008 ASTD

Learning Environment Design (Oct 08)

As tools and modalities for learning have advanced in the last decade, instructional design (ID) has generally remained committed to the ADDIE model that first appeared forty years ago. While this systematic approach to design is still conceptually valid, a process that discourages designers from doing the required analysis weighs down its implementation. This week, read about an updated ID model that can streamline your work, while not skipping the important steps. ©2008 eLearningGuild


Speeding Towards Design - Seven Gotchas (Oct 08)
The instructional design process is seldom as smooth as the ADDIE flow chart would lead you to believe. Here are seven issues that come up time and time again, and that continue to make the designer’s life difficult. But fear not! Here's a way to handle every one of them.
©2008 eLearningGuild


The Learning Lab Development Process - From Idea to Actualization
(Oct 08)

Freedom, creativity, and experimentation are the ideal nutrients for ideas, but they are difficult to create and maintain in the real world. Difficult, but not impossible, as faculty and staff at The Wharton School’s Learning Lab are demonstrating. Here's an in-depth look at their system for creating sustained innovation! ©2008 eLearningGuild

Hands off - Facilitating Informal Learning (Oct 08)

Informal learning accounts for the majority of employee development, but many organizations still struggle with how to address and measure it.

Chief Learning Officer, ©2008 Media Tec Publishing


The True Heart of Blended Learning (Sep 08)

In blended learning, especially in a global context, people are the true heart of the process. People make the connection between information, content, and experience. Here are some tips from real life that will help you optimize your blended offerings. ©2008 eLearningGuild


How to Design Rapid E-learning Blends (Sep 08)
Here you will identify how rapid blends need to work differently, have a three step process for rapid blends to apply, and have a series of examples to work with.

©2008 Kineo

From ILT to Blended Learning (Oct 08)
Instructor-led training (ILT) has been around for thousands of years – and it’s showing its age. Fortunately, new modalities and the blending process offer designers a new range of flexibility and options that will keep learners engaged. Here are four tips to give ILT a real shot in the arm!
©2008 eLearningGuild

Count on Corporate Classrooms (Oct 08)
Business Flashy e-learning has its place, for sure, but the traditional classroom isn’t ready to be counted out, especially when used to its best advantage. That's where "discovery learning" comes into play.
Training Magazine, © 2008 Nielsen Business Media

The Art and Science of Extended Enterprise Training - EET (Sep 08)

There is an art and science to EET. It's a model being used to great success by well known companies. Elearning!, B2B Media Co


Create SME Champions (Oct 08)

A successful subject matter expert program must involve a team-oriented approach, a customer-focus, and a continuous improvement environment.

Training Magazine, © 2008 Nielsen Business Media


What Everyone Should Know About Working with Subject Matter Experts (Oct 08)
The subject matter experts know the content and understand the work environment.  Because of this, much of your project hinges on their time and the commitment they make to the project. The challenge is that our subject matter experts are like the rest of us and just don’t have a lot of time to spare.
Rapid E-Learning Blog, ©2008 Creative Commons


Internet Inside (Oct 08)

Enabling knowledge sharing.
Chief Learning Officer, ©2008 Media Tec Publishing


Lexicon Update (Oct 08)

Upgrade your comfort level with the latest in e-learning lingo.

T+D Magazine, ©2008 ASTD


Edge and Emotion - What e-Learning Programs Are Missing (Oct 08)

Writers, speakers, and filmmakers know the power of the "hook" — the content that gets the audience engaged immediately. Why do we see so many e-Learning applications that utterly fail to hook learners? What are the best methods for engaging learners early and often? This week's article provides you with some answers! ©2008 eLearningGuild

A Picture is Worth 1000 Words - Visual Design in e-Learning (Sep 08)

The visual pathway is enormously important to human learning, yet much of our attention in instructional design goes to text and sometimes to audio. While visual design is a complex topic, it relies on a few basic principles. Even if you think you have no "artistic talent," you can learn and apply these design principles. Find out how to quickly improve the effectiveness of your screen designs, color choices, and composition! ©2008 eLearningGuild


How to Be More Productive When Using PowerPoint to Create E-Learning Courses (Sep 08)
There are some simple things you can do to improve your production process.   A lot of it has to do with organizing your assets, like clip art, images, and other graphics.  Here, I’ll show you a few techniques that I use to make my production easier. Rapid E-Learning Blog, ©2008 Creative Commons


5 Easy Tips to Whip Your Slides into Shape (Oct 08)

Here’s some time-saving tips to use when working with PowerPoint shapes.  You’ll learn to apply various formatting features, make custom edits, and create the shapes you want. Rapid E-Learning Blog, ©2008 Creative Commons


5 Common Quiz Question Mistakes and How to Avoid Them (Oct 08)
Assessing the learner’s progress is important.  How else can we provide the best feedback or certify that the learner’s met a certain level of understanding?  That’s why we need to ask the right questions.  Avoid these mistakes and you’ll create a more effective learning experience.
Rapid E-Learning Blog, ©2008 Creative Commons


Going Green - Are You Ready? (Sep 08)

Implementing "sustainable" e-learning strategies impacts more than the environment and profits. It also impacts people, with signifcant consequences for organizations. Elearning!, B2B Media Co


Tools for E-Learning (Oct 08)

Each month Learning Circuits links to offerings from a new suite of tools. Learning Circuits, ©2008 ASTD


Best Practices for Polling in Web Conferences (Oct 08)

Effective use of polls during synchronous e-Learning events can increase participant engagement, help facilitator performance, and raise learning levels. Here's a quick primer of best polling practices that will pay off the effort you put into designing and using these quick surveys! ©2008 eLearningGuild


Got Game (Oct 08)

Games and simulations in training aren't going anywhere. In fact, they're only gaining in popularity, with new twists on old formats and technologies emerging every year. Training Magazine, © 2008 Nielsen Business Media


Designing Games for E-Learning - A Framework (Oct 08)

While everyone understands the concept of games, we see different interpretations when used in a learning context. Here's a framework and taxonomy to help workplace learning professionals design games for e-learning. Learning Circuits, ©2008 ASTD


Banking on SIMS (Oct 08)

With the cost of failure in financial insytitutions so great, banks want to be able to allow their employees to practise and fail with zero risk. That's where simulations came in. Training Magazine, © 2008 Nielsen Business Media


Learn as You Go (Oct 08)

Design and content considerations fo mobile learning,
Learning Magazine,
©2008 BILD


LMS Leaders (Oct 08)

A look at three recent LMS innovations that make the business of training easier for companies and learners alike.
Training Magazine,
© 2008 Nielsen Business Media


Moodle Goes Corporate (Oct 08)

Companies of all sizes have begun to embrace Moodle, an open- source learning management system that can be downloaded free and operates with virtually every other training-related software system on the market.

Workforce Online, ©1995-2008 Crain Communications


Up to Speed (Sep 08)

Common LMS implementation failures and how to avoid them.
, B2B Media Co


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Case Studies and Projects


A Tested Commitment to Learning (Oct 08)

Dedication to aligned learning solutions permeates the business culture at ETS. T+D Magazine, ©2008 ASTD


At the Center of Learning (Oct 08)

Cutting-edge learning takes an informal turn at Sun Microsystems.

T+D Magazine, ©2008 ASTD


From Portfolios to People (Oct 08)

Although he didn't start out in learning, HP CLO Sam Szteinbaum has taken to his current role with gusto. As the company continues to grow rapidly, he's growing its learning offersinfs apace.
Chief Learning Officer, ©2008 Media Tec Publishing


Seven Ideas from the Non-Profit Sector (Oct 08)

Nonprofit organizations have been borrowing from corporate models for years. But when it comes to training and performance improvement, for-profit companies can learn a lot from nonprofits.
Chief Learning Officer,
©2008 Media Tec Publishing


An Accredited Learning Organization (Oct 08)

For Defense Acquisition University, getting accredited was more than just a status symbol. It was a natural progrssion that drove the integration that drove continuous improvement and performance management.

Chief Learning Officer, ©2008 Media Tec Publishing


Stimulating Simulations (Oct 08)

See how four companies are successfully using simulations, and discover how their lessons learned may apply to your simulation strategy.
Training Magazine, © 2008 Nielsen Business Media


Change Every Day (Oct 08)

Cases studies show how two Training 2008 Top 125 financial companies successfully, and contunuously, manage and train for change.

Training Magazine, © 2008 Nielsen Business Media


Driving Business Value from Performance Management at Caterpillar (Sep 08)

When Caterpillar’s executive office, including the CEO, challenged the organization to accomplish aggressive business growth targets, Caterpillar

University developed a performance management learning initiative. The learning team decided early on not to take ROI for granted. They partnered with

MetrixGlobal, a recognized leader in learning evaluation, to develop and execute a comprehensive approach to evaluate the initiative’s business impact.

©2008 ASTD


High Impact Training (Sep 08)

Wachovia's Teller Team Academy is a direct result of extensive due diligence and use of classic best practices for training development.

Elearning!, B2B Media Co


Rapid E-Learning Speeds Training (Sep 08)

BT's collaborative authoring system is enabling the lines of business to deliver e-learning content more quickly and efficiently, and ensuring accessibility.

Elearning!, B2B Media Co


Combo Software Works Wonders (Sep 08)

During the conceptual design phase of its e-learning architecture, Allianz SE chose a combination of products from two providers to compose the solution.

Elearning!, B2B Media Co


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Measuring Education Value


Overcoming Barriers to Measurement (Oct 08)

Show comparative value. Chief Learning Officer, ©2008 Media Tec Publishing


Learning Measurements - It's Time to Align (Oct 08)

Chief learning officers face increased pressure for the C-suite to justify expenses and quantify business decisions. It's time to re-examine how to measure learning and make a change. Chief Learning Officer, ©2008 Media Tec Publishing  


Here's How to Measure ROI in the Real World (Oct 08)
Here are three easy ways to help you determine your ROI and promote the value you bring to your organization. Rapid E-Learning Blog, ©2008 Creative Commons


The Value of Learning - An Interview with Patti Phillips (Sep 08)

The cliché “show me the money” has increasingly real meaning to workplace learning and performance professionals. In today’s hypercompetitive business

environment, we must be able to show our bosses that we can demonstrate the value of our programs. Patti Phillips, president and chief executive officer of ROI Institute, and her husband, Jack, are widely credited with extending Kirkpatrick’s four levels of evaluation (reaction, learning, behavior, and results) to a fifth and increasingly business relevant level: return on investment or ROI. ©2008 ASTD


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Processes/Managing Costs/Outsourcing


Are You Cutting It - How to Reduce your Cost of Learning by 30% (Sep 08) Right now, the pressure to reduce the cost of learning is greater than it's been for a long time. No surprise there, but this time I have noticed a different attitude to training cuts than in previous economic downturns. Training spend is down, but this time round organisations are much less willing to reduce training activity. ©2008 KnowledgePool Group Limited


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Training Professional Topics

From Teacher to Facilitator (Oct 08)

Learning happens in the mind of the learner – not in the mind of the designer, teacher, or facilitator. Our job is to make learning real, and to find ways to help learners “connect.” In this week’s column, you’ll receive four great tips that will help you do exactly that! ©2008 eLearningGuild


Transparency in Learning Outcomes (Oct 08)

A refreshing disruption in higher education.

Chief Learning Officer, ©2008 Media Tec Publishing  


Creating Executive Presence - 9 Tips for Thinking on Your Feet (Oct 08)

When presenting information in a classroom setting, listeners have come to expect time for Q&A—it is their chance to get you to “meet the press,” so to speak, particularly on controversial points. But in addition to meeting others’ expectations, Q&A periods benefit you, the presenter. ©2008 Dianna Booher


PowerPoint - A Learning Tool? (Oct 08)

PowerPoint, as it is used today, perpetuates a very traditional, well entrenched and extremely poor model for learning. ©2008 Training Games


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Education Administration

No articles this month.


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Skills Gap/Technical Certification


Fingerprinting Certification Cheaters (Oct 08)

The article focuses in on a recently introduced practice of seeding exams with types of questions that can "fingerprint" candidates who rely on stolen copies of exams. Test Publisher, ©2008 Association of Test Publishers


How data forensics help root out certification cheaters (Sep 08)

Details on how data forensics analysis helps to find anomalous testing behavior that could indicate cheating. ©1994-2008 Network World


Pass with Flying Colours (Oct 08)

Learning success has proven to be heightened with the use of electronic examinations. Learning Magazine, ©2008 BILD


What Things Cost (Oct 08)

What does it cost to Attain Certification? T+D Magazine, ©2008 ASTD


SNIA - Helping Pros Enter the Growing Storage Marketplace (Nov 08)

As the amount of digital information created each year grows, the challenge of managing and protecting this data also rises. For this reason, IDC predicts more than one million storage professionals will be needed by 2012.

CertMag, ©2008 Media Tec Publishing


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Webinars and Podcasts


Rapid Learning Development Extreme (Oct 08) - Charts only here.

Bryan Chapman, e-learning analyst and chief learning strategist for the Chapman Alliance, gives ideas on how to design for optimal interactivity, leverage subject matter experts, create a rich fabric of learning activities (including games, simulations, etc.) and bring all of the elements together for unified learning events. ©2008 TrainingIndustry


Localization Experience at PTC (Oct 08) - Charts only here.
Dave Cohen of PTC covered the common phases of localization, typical challenges encountered when localizing ILT content, additional challenges encountered when localizing web-based content, typical metrics for project costing, typical metrics for translator throughput, special considerations for images, special considerations for audio and video recordings, and
what’s happening in the localization industry. ElSig, CEdMA


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And, Finally.....




Circus Story (developing young people, talent, career choice, parenting)

This short story can be used to illustrate attitudes to developing young people, career direction, and especially the advice and aspirations of parents and coaches, which might be different from the dreams of the individual...

In a circus, the Bearded Lady and the World's Strongest Man fell in love, and decided to start a family.

Soon the Bearded Lady fell pregnant.

A few weeks before she was due to give birth, the Bearded Lady and the circus ring-master were talking.

"How's it going?" the ring-master asked, "Are you well?"

"Yes thanks - very excited," said the bearded lady, "We have so many plans for the baby - we want to be supportive parents."

"That's nice," said the ring-master, "Do you want a boy or a girl?"

"Oh, we really don't mind as long as it's healthy," said the Bearded Lady, "And it fits into the cannon.."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager



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