CEdMA-Europe Members' Newsletter - December 2008


Welcome to the December edition of the CEdMA-Europe Members' Monthly Newsletter, which will be sent to CEdMA Europe members and to European colleagues of CEdMA USA members. Please note that from now on, the date on the newsletter will be the beginning of the month rather than the end.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains nine articles with the whole month's news, three of which contain individually dated press releases.

In Reviews and Current Trends, there are 16 reports, including the 2008 ASTD State of the Industry Report, the 2008 Industry Report from Training, the CertMag 2008 Salary Survey, and a summary from DevLearn 2000.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the 10 articles cover a range of management topics.

As usual, the Learning Media and Methods articles are many and varied (19 this time), in particular e-Learning (seven) and LMSs (five).

Case Studies and Projects has three articles, all about specific companies.

Measuring Education Value has one article on interactive assessments with e-learning.

Processes/Managing Costs/Outsourcing has four articles, on localization, costs and outsourcing.

There are three articles in Training Professional Topics, all about presentation techniques (one includes an excerpt from Blackadder).

In Skills Gap/Technical Certification  there are two articles, about the costs of gaining skills and Cisco updates.

Finally, in the new section called Webinars and Podcasts, there is one podcast and five webinars, including the CEdMA USA November E-Learning SIG meeting.

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21 January, "The Apple Training Model" PLUS "Economic Indicators"

The CEdMA Europe Winter 2009 Workshop will take place in the Apple Executive Briefing Centre in London's West End on Wednesday 21 January from 1300 to 1700.

At the recent November Conference, attendees voted for these topics as the first workshop in our 2009 programme.

In the first part of the workshop, our host Reiner Deichmann will describe Apple’s training model which is probably unique within CEdMA members in its use of partners not only for delivery but also for development.

After the break, Steve Gilroy of Toolwire will present “Understanding Economic Indicators” in which he'll tell us about some of the recent indicators from the industry analysts and suggest how we should interpret them.


1300 Coffee
1330 Introduction - Mike
1345 Apple and the Apple Training Model - Reiner Deichmann, Apple
1500 Break and Networking
1530 Understanding Economic Indicators - Steve Gilroy, Toolwire
1645 Summary
1700 Close

Here's your printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

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Dates for 2009

Further workshops will again run on Wednesday afternoons:

Wed 18 March
Wed 17 Jun
Wed 16 Sep

If you are able to offer a venue, please let Mike know.

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Conference 7-8 May: "Getting Ready for Training in 2010"





At the last conference, t
he topics voted for in our 2009 programme included the following for the May Conference.

We plan to concentrate on Training Best Practices and Sharing Results from projects which resulted from November.

The development session will be Management of Change.

The venue will be decided early in 2009.

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Recent Articles from the Education and Training Press



ASTD Learning Executive Confidence Index, LXCI (Nov 08)
ASTD has created the ASTD Learning Executive Confidence Index (LXCI) to assess the outlooks and expectations of learning executives for the next six months on a 100-point scale, modeled after the CEO Confidence Indices reported by Chief Executive Magazine and The Conference Board. ©2008 ASTD

From ASTD's The Buzz - Worldwide Training Industry News (Nov 08)
Abstract News ©2008 Information Inc

Quick News Digest from IT Skills Research (Nov 08)

Industry News from IT Skills Research (Nov 08)

Market Monitor 2008 Q3 (from IT Skills Research) - Nov 08

© IT Skills Research Programme 1998-2008, last modified 11 Nov 08

IT Training Press Releases (Nov 08)

Industry News Headlines from CLOmedia (Nov 08)

E-Learning Market Update from Kineo (Oct 08)

E-Learning Market Update from Kineo (Nov 08)

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Reviews and Current Trends


Investment in Learning Remains Strong (Nov 08)

The 2008 ASTD State of the Industry report shows sustained support for corporate learning. ©2008 ASTD

Weather this Storm, Prepare for the Next (Oct 08)
Companies that treat their people well, even during difficult times, will be the long-term winners. Training Industry Quarterly,
©2008 Training Industry

Reshaping the Learning Function to Think and Act Globally (Oct 08)
To best serve the business, learning must be globally integrated and strategically designed. Network orchestration may hold the key to creating your organization's future in a flat world.
Training Industry Quarterly,
©2008 Training Industry

2008 ASTD State of the Industry Report (Nov 08)
ASTD's 2008 State of the Industry Report offers a realistic view of the value placed on workplace learning and performance among organizations today.

©2008 ASTD


Gauges and Drivers - 2008 Industry Report from Training (Nov 08)

The faltering US economy is taking its toll on training organizations. Average training organizations, which include training budgets and payroll, fell 11% over the last year, according to Training Magazine's exclusive analysis of employer-sponsored training in the USA.  Training, ©2008 Nielsen Business Media


Training Technology in Action (TIA) Achievers (Nov 08)

Winners of the second Training Technology in Action (TIA) awards implement bright ideas with demonstrable returns. Check out the winning projects and tips for success from their creators. Training, ©2008 Nielsen Business Media


CertMag's 2008 Salary Survey (Dec 08)

This year's salary survey features data compiled from 35,079 respondents in more than 100 countries. CertMag, ©2008 Media Tec Publishing


DevLearn 2008 - Learning 2.0 On the Ground (Nov 08)

Here is a summary of the conference, with many links to videos and other content for those who could not be there. ©2008 eLearningGuild


Autumn 2008 market watch - open source adoption (Nov 08)

Every month sees major new implementations of open source solutions. Here we look at some of the news from the past quarter on who’s using what and where, and review the key findings from a number of research reports on open source adoption across Europe. ©2008

New Investment Priorities Emerge in Technologies and Services (Nov 08)
As organizations and their learning functions tighten their belts, they’re going to get much more selective about how they spend their money.

Chief Learning Officer, ©2008 Media Tec Publishing  


Out of chaos, order (Nov 08)
The Jan 08 Learning Technologies event introduced so many new learning technologies - impressive but bewildering. Now, we are starting to see order out of chaos. Learning Technologies, ©2008 Principal Media


The Importance and Growth of Customer Training (Oct 08)

In these tough economic times, many organizations are relying on the customer to help hold things together. That means that customer training is more than it's good business. Training Industry Quarterly, ©2008 Training Industry


Optimizing Customer Training - Growth, Impact and Tools (Sep 08)

This survey asked leaders in customer training where they think it is heading in 2009. ©2008 Expertus


Customer Care Remixed (Nov 08)
Organizations rethink customer care, with an emphasis on training customers.

T+D Magazine, ©2008 ASTD 


Robots in the Room (Nov 08)

What if you started a new job, and you find out your trainer is a robot? But not even a real-life robot, a robot avitar in Second Life! T+D Magazine, ©2008 ASTD


What's in a Job (Nov 08)
Recent college graduates prioritize workplace culture in seeking out employment opportunities. T+D Magazine, ©2008 ASTD


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Training Manager/Director Development


Samples and Competitive Pilots (Nov 08)
Learning leaders have an opportunity to take a smarter, evidence-based approach to both evaluation and design choices.

Chief Learning Officer, ©2008 Media Tec Publishing  


Are You a Learning Leader? (Nov 08)

Are you a learning leader? Never mind that you work in the learning function. What we’re getting at are your personal learning habits, mindset and disposition.

Chief Learning Officer, ©2008 Media Tec Publishing  


Informal Learning - Embracing Web 2.0 (Oct 08)

The lion's share of learning is conducted outside formal settings, so learning leaders often must harness the power of the unknown. Today's technology makes real performance possible.
Training Industry Quarterly
©2008 Training Industry


Five Key Actions from Implementing Strategy (Nov 08)
There are several ways to address the issue of weak linkage between activities and the business' strategy. Here are five best practices for executing strategy.

Chief Learning Officer, ©2008 Media Tec Publishing


Crunch time - the case for corporate training in an uncertain economic climate (Nov 08)
In the face of the credit crunch, organisation's are naturally looking to do more with less and reduce non-core spend.

Learning Technologies, ©2008 Principal Media


The Seven Deadly Sins of the Learner's User Experience (Oct 08)

There can be significant costs from deploying technologies that don't solve business problems and cause confusion for the learner.

Training Industry Quarterly, ©2008 Training Industry


Prime Time for Temps (Nov 08)
Contingent staffing isn’t just for the reception desk any more.

T+D Magazine, ©2008 ASTD


Whom Do You Serve (Nov 08)
In the real world of “selling up, selling down” our training services, how well do we know those we serve, and how often do we engage in open debates about learning with them? Chief Learning Officer, ©2008 Media Tec Publishing  


Learning from Sport (Nov 08)
Much wisdom can be gleaned from the statements of (American) football's great coaches who spent so much of their time doing what we do: developing others.

Chief Learning Officer, ©2008 Media Tec Publishing  


Training's Directory of Products and Services 2009 (Nov 08) Warning 8Mb

This is a "Yellow Pages" of industry products and services and features an alphabetized index of companies and contact information, plus a list of companies organized by category. Training, ©2008 Nielsen Business Media


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Selling and Marketing Education

No articles this month.


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Learning Methods and Media


Strike the Work-Learning Balance (Nov 08)

The key to work-learning balance is figuring out how to balance formal learning experiences with actual application of new skills and knowledge.

Chief Learning Officer, ©2008 Media Tec Publishing  


Leveraging Cutting-Edge Technologies for Learning (Oct 08)

Technology is advancing at a rapid pace, and training is keeping pace with that change. We'll help you prepare for what's possible now, and get set for what's on the horizon. Training Industry Quarterly, ©2008 Training Industry


Blended Learning is Bunk - Informal Learning is the Future (Nov 08)

Jay Cross, the man who coined the term 'e-learning', believes the web is revolutionising the way we learn, with the explosion of online communities. Cross believes the era of traditional course-led training is coming to an end and that informal, social learning is the way forward. Mike Levy interviews the guru of new learning approaches. ©2008 TrainingZONE 


Informal Learning - the Next Big Thing (Nov 08)

Richard Straub explores the rise of informal learning in a culture of change, and considers the new tools and attitudes that will shape the future of learning.

©2008 TrainingZONE 


Content Creation Strategies (Dec 08)

Effective strategies for the creation and localisation of rapid e-learning in large multinational organisations. ©2008 Mohive


Five reasons to invest in rapid e-learning (Oct 08)

Kineo sets out a simple case.  ©2008 Kineo


Effective e-Learning - Ten Top Tips (Nov 08)

Dr Jo Cheesman provides essential pointers for getting the most out of e-learning. ©2008 TrainingZONE 


When It Makes Sense to Pay for Professional Narration (Nov 08)

Your rapid e-learning software makes it easy to record your narration.  Most of the time that works for you.  However, there are times when recording your own narration doesn’t make sense.  Let's look at when it makes sense to consider professional narration for some of your e-learning courses.
Rapid E-Learning Blog,
©2008 Creative Commons


Get to Know Your Learners and Avoid These Pitfalls (Nov 08)

It's important to meet the need of learners and understand their world.

Rapid E-Learning Blog, ©2008 Creative Commons


How to Get the Most Out of Your Slide Notes (Nov 08)
PowerPoint’s notes section can be used as a way to capture knowledge, hold a transcript, or even as a glossary.  Let's look at how to get the most out of your notes. Rapid E-Learning Blog, ©2008 Creative Commons


Tools for E-Learning (Nov 08)

Each month Learning Circuits links to offerings from a new suite of tools. Learning Circuits, ©2008 ASTD


Achieving "Portal-topia" (Oct 08)

Learn about the six considerations needed to achieve successful integration and to optimize the value of your learning portal. ©2008 TrainingIndustry


Open Source Learning Management Systems - A Primer (Nov 08)

Mark Aberdour, Kineo Open Source CEO, provides an overview of the rise of Moodle and the wider open source learning management systems market.

Learning Technologies, ©2008 Principal Media


Moodle - A Low-Cost Solution for Successful e-Learning (Nov 08)

Not too long ago, Moodle was a little-known content and learning management application supported by a tiny community. In the last two years, it has enjoyed tremendous growth, starting in the education community but now spreading to small- to medium-size businesses. Should you be looking for ways to put this Open Source Software to work, this article gives you plenty of help in answering that question. ©2008 eLearningGuild


Product review - Dokeos (Nov 08)

While Moodle is the number one open source LMS by a long way there are other open source LMS solutions worthy of consideration. We take a close look at Dokeos, which we believe ups the stakes in terms of reporting and usability. It may be just the thing you need if you want to forego the complexity of Moodle and just want a rapid LMS rollout.  ©2008

Build a SCORM 1.2 Conformant Course with Lectora 2007 (Nov 08)

Because many developers need to create courses that will integrate seamlessly with an LMS, this article focuses on some tips and tricks for making SCORM-conformant content with Lectora. If you are working in Lectora for the first time, you definitely should take advantage of the information here!

©2008 eLearningGuild


Learning, Animated (Nov 08)
Developing training using simulations, games, or virtual worlds has become a very real part of the learning process.
T+D Magazine, ©2008 ASTD


Energizing Virtual Instruction (Nov 08)

Here are some ideas that will enable you to duplicate anything you can do in a physical classroom in this virtual environment, and a bit more.

Learning Circuits, ©2008 ASTD


What Things Cost (Nov 08)
A computer-based simulated environment in which multiple users can interact.

T+D Magazine, ©2008 ASTD


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Case Studies and Projects


Strategic Conversation Drives New Vision (Nov 08)

CSC's CLO describes how the organization brings learning together with the strategic mission and some of the challenges ahead for the global IT company. Learning Executive, Issue 4, ©2008 ASTD


Aligning Learning with Business (Nov 08)
Ingersoll Rand’s successful formula calls for engaging leaders in the learning organization and being rigorous about the business strategy.

T+D Magazine, ©2008 ASTD


Learning Portals - EMC Paves the Way for Higher Training Revenue
(Nov 08)

When it comes to training, nothing frustrates learners more than difficulty in finding and registering for the courses they need. That was one of the challenges facing EMC Vice President of Education and Performance Tom Clancy and his team, who were determined to run their company’s learning organization more like a business to support EMC’s product sales.

Human Capital Insights, ©2008 Media Tec Publishing  


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Measuring Education Value


Adaptive and Interactive Assessments with E-Learning (Nov 08)

Adaptive and interactive assessments are well-researched and effective methods for making tests more accurate, efficient, and valid.
Learning Circuits,
©2008 ASTD


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Processes/Managing Costs/Outsourcing

Choosing a Strategic Sourcing Model for Localization (Oct 08)
If you’re responsible for your company’s localization efforts, you may be caught in the same conundrum as many of your counterparts—you need to make big decisions about how to best structure your localization program and team, but it’s tricky to match your ever-changing needs with the right solution. And what’s more, you don’t really have time to sort it out. Download this paper to learn best practices on choosing a strategic sourcing model for localization.
©2008 Jonckers

Seven Ways to get the Most from your Training Dollar (Oct 08)

The bottom line: do what you do best and let others do what they do best.

Training Industry Quarterly, ©2008 Training Industry


Rewards and Relationships - Mitigating Risk through Strategic Learning Outsourcing (Nov 08)

During cycles of economic turbulence, companies typically move to reduce the scale and scope of their expenditures. Budgets get smaller, while strategies for growth or expansion are put on hold. This pattern becomes even more extreme the more acute the financial crisis, such as the heightened volatility of financial markets we are witnessing now.
Human Capital Insights, ©2008 Media Tec Publishing  


Raytheon Leader Assesses Training Outsourcing Market (Nov 08)

Dave Letts is a 30-year veteran of the human resources field. Since 2001, Letts has been president and general manager of Raytheon Professional Services (RPS), a subsidiary of Raytheon Company that provides outsourced training services to learners in 78 countries and 28 languages. Reflecting on his experience leading RPS’ 900 learning professionals who deliver services in some of the world’s largest and longest-running training outsourcing engagements, Letts shares his insights about the market.

Human Capital Insights, ©2008 Media Tec Publishing  


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Training Professional Topics

Can you hear me at the back - Practical tips for projecting your voice (Nov 08)
Voice projection is simply the ability to speak loudly and clearly. An ability that is just as important in the training room or when making a presentation as it is for actors on a stage. Jodie Hawkins says master the techniques and you will never need to ask 'Can you hear me at the back?' again.
©2008 TrainingZONE 

Rapport with Your Audience - the "Like" Link (Nov 08)
Connections create credibility. To put it simply, people are much more apt to believe you if they like you. Haven’t you observed speakers who had great messages but who lost your respect because of their arrogance? On the other hand, how about those poor ramblers who had tremendous difficulty organizing their thoughts and feelings but whose words moved you because you liked them personally? ©2008 Dianna Booher

How to Give an Effective and Powerful Short Presentation (Nov 08)
You've been asked to speak for five to ten minutes on your specialty and/or passion. You may be part of a panel with each panel member given a specified time limit. Or, you may be one of several presenters at a specialized conference and each of you will share part of a keynote address. Or, you may have been asked to open a conference session with a few words on the major topic. I feel that giving a short, five to ten minute, presentation is one of the most demanding and difficult assignments. In this article, I will share tips of how to deal with and ways I have dealt with this challenge.
Powerful Presentations, ©2008 Creative Keys

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Education Administration

No articles this month.


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Skills Gap/Technical Certification


The Total Cost of an IT Education (Dec 08)

Pursuing an IT Education is increasingly essential, but as belts tighten, students must accurately weigh the costs and benefits to maximize their investments.

CertMag, ©2008 Media Tec Publishing


Cisco Updates Provide Up-skilling Required in Today's Networking Space (Dec 08)

Cisco’s newest associate level certification, Cisco Certified Entry Networking Technician (CCENT), validates the skills required to successfully install and verify small routed and switched networks.
, ©2008 Media Tec Publishing


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Webinars and Podcasts


Creating an Effective Learning Environment through the Use of Technology (Nov 08)

Is your organization challenged with delivering effective learning and connecting your organizations learning initiatives with tangible results? Is customer and channel satisfaction critical to your business success? Hitachi Data Systems explains how they got where they are today. ©2008 Media Tec Publishing


An Interview with Jay Cross on Implementing E-Learning (Nov 08)

If you need more tips on how to do e-learning right, talking to Jay Cross can’t hurt. Jay Cross invented the term ‘e-learning’. Kineo asked him to share some pearls on how to implement e-learning successfully. Quote of the session: “Life’s a beta”. So stop testing and start doing. ©2008 Kineo


Baking QA into e-Learning Development from Step 0 (Nov 08) - Charts only here.
In many eLearning groups, Quality Assurance (QA) is an event that takes place after a course is developed to tie up loose ends. Sure to be controversial, this presentation will examine the theory that rather than being an after-development event, QA should drive every step of the eLearning development process, *including* the decisions around which tools to use to create eLearning in the first place. What can eLearning managers learn from Lean Manufacturing? Can limiting your options enhance creativity? These and other questions will be addressed in the context of VMware's eLearning development process.

e-Learning SIG, ©2008 CEdMA


ASTD 2008 State of the Industry Report (Nov 08) - Charts only here.

This is a discussion of the 2008 ASTD State of the Industry report with its author, Andrew Paradise, PhD, and a senior learning professional who utilizes this critical industry information extensively within her organization, Nancy Heinsz of Boeing. ©2008 ASTD


Show Me the Money - Moving from Impact to ROI (Nov 08)

"Show me the money." There's nothing new about the statement, especially in business. Organizations of all types want value for their investments. What is new is the method that organizations can use to get there. Patti Phillips, Ph.D., President of the ROI Institute discusses the high-level considerations most organizations face when thinking about developing a strategy to measure the Return on Investment learning programs. ©2008 KnowledgeAdvisors


Trends and Technology in Testing and Assessment (May 08) - Charts only here.

Today, many L&D and HR organizations struggle with how to measure the value of the investments they make in their people. Be it training, skill/competency management, benefits, recruiting or any intervention that affects the people performance within your organization, it can be a daunting challenge to understand if current tools and strategies are having the desired impact. This webinar is designed to provide you with practical and implementable ideas on how to maximize your resources and human capital performance.

©2008 KnowledgeAdvisors


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And, Finally.....




The Fairy Story (strategic alliances, tactical awareness, ageism, sexism, being careful about what you wish for and how you go about getting it)

A couple was dining out together celebrating their 40th wedding anniversary.

After the meal, the husband presented his wife romantically with a beautiful very old gold antique locket on a chain.


Amazingly when his wife opened the locket, a tiny fairy appeared.


Addressing the astonished couple, the fairy said, "Your forty years of devotion to each other has released me from this locket, and in return I can now grant you both one wish each - anything you want.."


Without hesitating, the wife asked, "Please, can I travel to the four corners of the world with my husband, as happy and in love as we've always been?"

The fairy waved her wand with a flourish, and magically there on the table were two first-class tickets for a round-the-world holiday.


Staggered, the couple looked at each other, unable to believe their luck.


"Your turn," said the fairy and the wife to the husband.


The husband thought for a few seconds, and then said, with a little guilt in his voice, "Forgive me, but to really enjoy that holiday of a lifetime - I yearn for a younger woman - so I wish that my wife could be thirty years younger than me."


Shocked, the fairy glanced at the wife, and with a knowing look in her eye, waved her wand.....


...and the husband became ninety-three.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Business Development Manager



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