CEdMA-Europe Members' Newsletter - January 2009


Welcome to the January edition of the CEdMA-Europe Members' Monthly Newsletter, which will be sent to CEdMA Europe members and to European colleagues of CEdMA USA members. Please note that from now on, the date on the newsletter will be the beginning of the month rather than the end.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains seven articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 11 reports, including the 2008 Top 20 Companies in the IT training Industry from TrainingIndustry, a quick look at Online Educa 2008, predictions for 2009 and a look even further out to 2020.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the six articles cover a range of management topics.

There is one article in Selling and Marketing Education, a recent study by Expertus on internal marketing within corporate training departments.

As usual, the Learning Media and Methods articles are many and varied (17 this time), covering social networking, e-Learning, serious games, and virtual classrooms.

Measuring Education Value has three articles on measuring business impact, measuring learning as budgets tighten, and rethinking level 3.

Processes/Managing Costs/Outsourcing has an executive summary of a new training outsourcing study by Client Opinions.

There are three articles in Training Professional Topics, about avoiding beginner's blunders, the need for good writing, and on becoming an adjunct online instructor.

In Skills Gap/Technical Certification  there is one article about certification for ROI.

Finally, in the new section called Webinars and Podcasts, there are five webinars, including the latest CEdMA USA Certification and E-Learning SIG meetings.

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21 January, "The Apple Training Model" PLUS "Economic Indicators"

The CEdMA Europe Winter 2009 Workshop will take place in the Apple Executive Briefing Centre in London's West End on Wednesday 21 January from 1300 to 1700.

At the recent November Conference, attendees voted for these topics as the first workshop in our 2009 programme.

In the first part of the workshop, our host Reiner Deichmann will describe Apple’s training model which is probably unique within CEdMA members in its use of partners not only for delivery but also for development.

After the break, Steve Gilroy of Toolwire will present “Understanding Economic Indicators” in which he'll tell us about some of the recent indicators from the industry analysts and suggest how we should interpret them.


1300 Coffee
1330 Introduction - Mike
1345 Apple and the Apple Training Model - Reiner Deichmann, Apple
1500 Break and Networking
1530 Understanding Economic Indicators - Steve Gilroy, Toolwire
1645 Summary
1700 Close

Here's your printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

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Dates for 2009

Further workshops will again run on Wednesday afternoons:

Wed 18 March, "Which Learning Technologies for 2010?", HP, Bracknell
Wed 17 Jun
Wed 16 Sep

If you are able to offer a venue, please let Mike know.

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Conference 7-8 May: "Getting Ready for Training in 2010"





At the last conference, t
he topics voted for in our 2009 programme included the following for the May Conference.

We plan to concentrate on Training Best Practices and Sharing Results from projects which resulted from November.

The development session will be Management of Change.

The venue and agenda details will be decided early in 2009.

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Recent Articles from the Education and Training Press



ASTD Learning Executive Confidence Index, LXCI (Dec 08)
ASTD has created the ASTD Learning Executive Confidence Index (LXCI) to assess the outlooks and expectations of learning executives for the next six months on a 100-point scale, modeled after the CEO Confidence Indices reported by Chief Executive Magazine and The Conference Board. ©2008 ASTD

Worldwide Training Industry News (Dec 08)
Abstract News ©2008 Information Inc

Quick News Digest from IT Skills Research (Dec 08)

Industry News from IT Skills Research (Dec 08)

IT Training Press Releases (Dec 08)

Industry News Headlines from CLOmedia (Dec 08)

E-Learning Market Update from Kineo (Dec 08)

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Reviews and Current Trends


2008 Top 20 Companies in the IT Training Industry (Dec 08)

Training Industry, Inc. announced its first annual "Top 20 Companies in the IT Training Industry". ©2008 TrainingIndustry Inc


Resolutions for Corporate Learning in 2009 (Dec 08)
Here is a list of resolutions for senior-level executives wishing to maximize the impact of learning programs.
Chief Learning Officer, ©2008 Media Tec Publishing


Corporate universities - they are back, aren't they? (Nov 08)
Nigel Paine looks at the rise, fall and resurrection of the corporate university and its role in delivering value to a new generation of employees.
Inside Learning Technologies, ©2008 Principal Media  


Online Educa 2008 - 5 Minute Report (Dec 08)

Here's a brief overview of this year's renowned event. ©2008 Kineo


E-Learning 2.009 (Dec 08)

What does technology have in store for learning in the year ahead? We talked to experts in Web 2.0, mobile learning, and games and simulations about top trends and their forecasts for the near future of e-learning.

Learning Circuits, ©2008 ASTD


Leading During Lean Times (Dec 08)

When times are going well, it's all about the people. When times are going poorly, it's about revenue. T+D Magazine, ©2008 ASTD 


Training Budgets under the Microscope (Dec 08)

What a recent ASTD online survey tells us. T+D Magazine, ©2008 ASTD 


Transatlantic Training Shortage (Dec 08)

A vast majority of workers feel unprepared to do their jobs.

T+D Magazine, ©2008 ASTD 


Software-as-a-Service in learning and talent systems (Nov 08)

Evolving from roots in internet-hosted software applications, software as a service (SAAS) has emerged as one of the most significant trends in the software industry. SAAS impacts new and existing vendors alike and is becoming a major force in the business applications market. In addition, SAAS is increasingly figuring in corporate decisions from accounting and customer relationship management through to video conferencing

Inside Learning Technologies, ©2008 Principal Media  


The Future of Learning (Dec 08)
To find out what we can expect in the corporate learning space, the editors of Chief Learning Officer magazine talked to some of the industry's leading voices.

Chief Learning Officer, ©2008 Media Tec Publishing


Learning in 2020 - A Whole New World of Work (Dec 08)

T+D spoke with leaders and thinkers in the learning industry to get insight into what the next decade holds for workplace learning and what you should be paying attention to now. T+D Magazine, ©2008 ASTD 


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Training Manager/Director Development


Customer Learning (Dec 08)

Keep them coming back for more.

Chief Learning Officer, ©2008 Media Tec Publishing


More for less (Nov 08)

George Bush senior was famously told, by Margaret Thatcher, "this is no time to go wobbly". The same can be said to you, and your skills transfer programs.

Inside Learning Technologies, ©2008 Principal Media  


Training in the 21st Century - Everything Old is New Again (Dec 08)
Being forced to do more with less, today's learning leaders are finding new ways make learning and training more effective and efficient by designing programs that maximize value while minimizing cost.

Chief Learning Officer, ©2008 Media Tec Publishing


Agility Training for the Learning Organization (Dec 08)
To be more agile, the learning function can provide rapid instructor-led training and e-learning and become more closely aligned with the business.

Chief Learning Officer, ©2008 Media Tec Publishing


Top 10 Strategies for Managing Mobile Workers (Dec 08)

However disorienting and maddening the pace and rules of our contemporary work life may be, let's understand a few things: There's no turning back, it doesn't have to be bad, and there are things you can do to set yourself up for success even in the face of multiple challenges...especially because a mobile workforce will soon be the norm, not the exception. Links, ©2008 ASTD


Getting the Best Salary Offer Possible (Dec 08)

Seven simple tips for successful salary negotiation.
T+D Magazine
©2008 ASTD


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Selling and Marketing Education


Training Efficiency - Internal Marketing (Dec 08)

Running training like a business implies marketing training like a business. But a recent study of 75 training leaders reports that a minority of corporate training departments have written or formal marketing plans, budgets or promotions that go beyond general awareness of their courses. This study reveals what those with more sophisticated marketing do to target their audience and measure their reach, and which marketing activities they find to be most effective and favorably-received by employees. ©2008 Expertus


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Learning Methods and Media


Lessons Learned - Using Competency Models to Target Training Needs (Dec 08)

Can using competency models to target training needs help give learning practitioners a seat at the table? T+D Magazine, ©2008 ASTD 


Learning Opportunities Embedded in Social Networking (Dec 08)
Organizations are beginning to realize the learning benefits of social networks.

Chief Learning Officer, ©2008 Media Tec Publishing


Troubling Trends in Organizational Networks (Dec 08)
For all the talk about networks and knowledge sharing, it appears many organizations aren’t practicing it. How is your enterprise approaching these concepts. Chief Learning Officer, ©2008 Media Tec Publishing


Tools for Developing and Managing Web-based Training Projects (Dec 08)

Project management for e-Learning presents a special set of challenges that the usual schedules and plans do not cover. Here’s a set of tips that address everything from the right questions to ask, to dealing with style sheets and page templates. ©2008 eLearningGuild


An Interview with Don Taylor on Making e-Learning Happen (Dec 08)

Don Taylor is the Chair of Learning Technologies Conference, and has been around e-learning for longer than many. We caught up with him in advance of the January 2009 Learning Technologies show to ask a few timely questions about implementing e-learning, ©2008 Kineo


The Top Five Trends in Learning Technology (Dec 08)

Emerging technologies, like all new ideas, promise the possibility of significant benefits. In the initial stages of adoption, however, those benefits can be difficult to fully reveal. ©2008 SumTotal Systems


Here's an Easy Way to Create Learning Objectives (Dec 08)
All courses begin with an overarching goal.  Assuming that the goal is clear, you build learning objectives to meet the goal.  Here, we explore a simple way to create objectives for your course.

Rapid E-Learning Blog, ©2008 Creative Commons


Create E-Learning Scenarios by Bringing the Virtual World into the Real World (Dec 08)

What makes this approach so compelling for rapid e-learning is the cost, ease of use, and ability to create virtually any type of scenario for your courses.

Rapid E-Learning Blog, ©2008 Creative Commons


10 Sure-Fire Tips for Creating Your Own Stock Photos (Dec 08)
Going to a stock image site and looking for just the right pictures can be very time-consuming and a drain on your limited resources.  Why not create your own stock images?  Obviously, this approach doesn’t work for everyone and taking good photos is an art in itself.  However, it is a cost effective approach and with some practice very viable. Rapid E-Learning Blog, ©2008 Creative Commons


Exploding the myths of synchronous e-learning (Nov 08)

Clive Shepherd looks at synchronous e-learning and dispels some of the myths surrounding it. Inside Learning Technologies, ©2008 Principal Media  


All Aboard - The Web 3D Train is Leaving the Station (Dec 08)

Virtual worlds and serious games may be drastically changing the face of learning. T+D Magazine, ©2008 ASTD 


Recipe for Success with Enterprise Virtual Worlds (Dec 08)

These are challenging times for businesses with the threat of a global recession, the bankruptcy and collapse of leading financial service institutions, and credit difficult to obtain. There is growing interest in virtual worlds as a potential solution for business training and collaboration. ©2008 Forterra Systems


Serious Games in Defence Education (Nov 08)

Caspian Learning has developed an extensive report for the Defence College of Management and Technology on the potential use of Immersive Learning Simulations (ILS) and the role of serious games for training and education. ©2008 Caspian


Building Mobile e-Learning (Dec 08)

As mobile devices take on computing capacity, they are becoming the “go to” support for more and more employees. This includes picking up learning and support roles, especially in difficult economic times. E-Learning designers and developers can quickly take advantage of this growing delivery channel by following the tips and advice here. ©2008 eLearningGuild


Secrets of Successful Learning Systems - 6 Ways to Unlock Hidden Value (Dec 08)

Expertus asked leading CLOs and Training Directors, 'What are the top learning challenges when you don't have a learning system portal?' The one most important recurring aspect was the need for learning organizations to cater to new modes of learning delivery and informal learning. ©2008 Expertus


What Things Cost (Dec 08)

Electronic and audio books are useful tools for people seeking to incorporate reading into their busy work and travel schedules.
T+D Magazine, ©2008 ASTD 


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Case Studies and Projects

No articles this month.


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Measuring Education Value


Measuring Business Impact (Dec 08)
Here is what’s happening at some best-practice companies using measurement of learning's business impact.
Chief Learning Officer, ©2008 Media Tec Publishing  


Measuring Learning as Budgets Tighten (Nov 08)

In November 2008, Training Industry, Inc. and Expertus partnered to conduct the last of four surveys in the Training Efficiency Masters Series. We asked training professionals about which metrics they collect and use to measure learning. We asked specific questions about the relationships between types of decisions and metrics and pulse questions around budgetary pressure and changes in training budgets from 2008 to 2009. ©2008 Expertus


On the Level (Dec 08)

Rethink Level 3 evaluation and how to apply it. T+D Magazine, ©2008 ASTD 


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Processes/Managing Costs/Outsourcing


Training Outsourcing Study - Executive Summary (Jan 09)

This is a summary of key findings including: Industry Overview, State of the Buyer, State of the Companies, and an introduction of the Diamond Dashboard framework detailing Industry Benchmarks with statistical metrics. 
©2009 Client Opinions


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Training Professional Topics

New to training? Avoid beginners' blunders... (Dec 08)
Here's some advice for new trainers on how to skirt around the common pitfalls of being new to the job. ©2008 TrainingZONE 


Excuses, excuses - why good writing comes second best (Nov 08)

Kai Merriot, examines why, in a medium where communication should be paramount, we as learning designers and script writers, constantly get it wrong.

Inside Learning Technologies, ©2008 Principal Media  

Expand Your Career Horizons as an Adjunct Online Instructor (Dec 08)
Adjunct instructors have long been important to institutions of higher education, and their numbers are growing. In fact, this may represent a significant opportunity for many e-Learning professionals to increase their job satisfaction, enlarge their networks, and supplement their incomes. Here are some tips to help you get started!
©2008 eLearningGuild

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Education Administration

No articles this month.


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Skills Gap/Technical Certification


Novell - Certification for ROI (Jan 09)

Even in a tight economy, the one thing IT professionals can't skimp on is certification. A new study by Novell found that Linux Server and Systems management will be the top training priorities in 2009.
CertMag, ©2008 Media Tec Publishing


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Webinars and Podcasts


Do You Really Need an Enterprise LMS? (Dec 08) - charts only here.

As the learning management system market continues to grow and evolve, more and more organizations are attempting to consolidate their departmental systems into a centralized corporate LMS. But is that really necessary and cost-effective? In this Chief Learning Officer webinar, Josh Bersin discussed the trends in centralization and decentralization of learning management technology.

©2008 Bersin and Associates


The New Wave of e-Learning Technologies (Dec 08) - charts only here.

Ed Prentice, president of Centrax, covered the practical use of new technologies in e-Learning, including Second Life, mobile applications, video programming, text messaging, virtual classrooms, and web conferencing. ©2008 Centrax Corp


Numbers Don’t Lie - The Four Universal Truths for Learning Measurement Success (Dec 08)

This webinar covered  how to gather intelligence that C-level executives find most valuable, choose analytic methods that best fit your environment, create a complete view of learning performance - even with limited data or tool, determine when "more" information is worth the extra cost and effort, and achieve 100% confidence in your data quality. ©2008 TrainingIndustry Inc


Using DITA for e-Learning (Dec 08) - charts only here.

Many companies are implementing, or at least evaluating, a single source authoring method to support different training formats.  This presentation shows how PTC has used the Darwin Information Typing Architecture (DITA) documentation standard as part of a single source authoring strategy within an XML environment.   In addition, we’ll briefly review the training deliverables generated using DITA, and how our development process has been simplified by single source authoring. E-Learning SIG, ©2008 CEdMA


Certification Best of Program (Dec 08) - charts only here.
CEdMA recently sponsored a major survey of IT certification programs. This survey identified "Best of Program" practices among IT certification programs across a wide range of program sizes, objectives and audiences. The Certification Best of Program Analysis Tool allows you to examine your program, thinking about what you want to do in 2009 and beyond. The meeting focused on discussing findings. Certification SIG,
©2008 CEdMA


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And, Finally.....



This month, we simply have two topical cartoons, one reflecting the perilous state of the economy and the other showing the ongoing relentless "advance" of the nanny state.


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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



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