CEdMA-Europe Members' Newsletter - February 2009


Welcome to the February edition of the CEdMA-Europe Members' Monthly Newsletter, which will be sent to CEdMA Europe members and to European colleagues of CEdMA USA members. Please note that from now on, the date on the newsletter will be the beginning of the month rather than the end.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains four articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 19 reports, most of which are either reviewing 2008 or making predictions for 2009. However, there are two salary reports.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the 12 articles cover a range of management topics.

There is one article in Selling and Marketing Education, which describes a marketing plan for inclusion of e-learning.

As usual, the Learning Media and Methods articles are many and varied (16 this time), covering blended learning, e-Learning, and other technologies.

Case Studies and Projects has six articles, all about specific companies.

Measuring Education Value has an article from Donald Kirkpatrick about evaluation conundrums.

There are three articles in Training Professional Topics, about today's MBAs, presentation skills, and how to print presentations.

In Skills Gap/Technical Certification  there are five articles about cheating detection, recertification, IT education and Citrix's new cert program.

Finally, in the new section called Webinars and Podcasts, there are four webinars, including the latest CEdMA USA Virtual Classroom and E-Learning SIG meetings.

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21 January, "The Apple Training Model" PLUS "Economic Indicators"

The CEdMA Europe Winter 2009 Workshop took place in the Apple Executive Briefing Centre in London's West End on Wednesday 21 January from 1300 to 1700.

21 people from 15 companies attended. Materials are stored in the members-only section of the website. 

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18 March, "Online Learning in 2010 - The Emperor's New Clothes"

The CEdMA Europe Spring 2009 Workshop will take place at SAP Bedfont on Wednesday 12 March from 1300 to 1700.

At the recent November Conference, attendees voted for this topic very highly for our 2009 programme.

Professor Steve Molyneux is one of the leading experts in the use of Information and Communication technology to support Education and Training in the UK. His expertise scans a wide range of sectors from compulsory Education to Industry and Military Training and is frequently asked to participate in ʻBlue Skiesʼ consultation at a National and International level. He is currently an Independent Consultant for a number of National and International Organisations including Corporations, Publishers, Universities, Colleges and Public bodies. He is an Apple Distinguished Educator and the only non-employee to be appointed an ICL Fellow.

Steve will describe how online learning has progressed and what to expect as commonplace in 2010.


1300 Coffee
1330 Introduction - Mike
1345 "Online Learning in 2010 - The Emperor's New Clothes" - Steve Molyneux
1515 Break and Networking
1545 Discussion - All
1645 Summary
1700 Close

Here's your printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

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Conference 7-8 May: "Getting Ready for Training in 2010"





At the last conference, t
he topics voted for in our 2009 programme included the following for the May Conference.

We plan to concentrate on Training Best Practices and Sharing Results from projects which resulted from November.

The development session will be Management of Change. The full agenda will be published in the March Newsletter and invitations will be sent out soon afterwards.

The venue will be the Marriott Meon Valley Country Club where in May 2007 this venue received the highest feedback from participants compared to the last three years.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Jan 09)
Abstract News ©2009 Information Inc

IT Training Press Releases (Jan 09)

Industry News Headlines from CLOmedia (Jan 09)

E-Learning Market Update from Kineo (Jan 09)

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Reviews and Current Trends


Learning Leaders 2008 (Dec 08)
The 2008 Learning Leaders hail from far and wide and represent a wide range of innovative solutions to training and business challenges.
, ©2009 B2B Media Co


Top 10 Market Predictions for 2009 - Are YOU ready for the New Training Industry (Jan 09)

At the beginning of every year, provides our predictions on the learning marketplace for the upcoming year. Our goal is to provide visibility around the trends that may help you in managing, developing or delivering training. ©2009 Training Industry Inc


The Training Industry in 2009 - A Look Ahead (Jan 09)
Chief Learning Officer magazine’s Business Intelligence Board survey respondents view the coming year with guarded optimism.
Chief Learning Officer, ©2009 Media Tec Publishing


2009 Salary and Compensation Report - US (Jan 09)

The average salary of a person who lives in the United States and works in e-Learning is $78,436. ©2009 eLearningGuild


Show Them the Money - Compensation Trends for 2009 (Jan 09)

There may not be a lot of money for bonuses in 2009, but total rewards packages can be leveraged to attract, motivate and retain the best talent.

Talent Management, ©2009 Media Tec Publishing


CLO in 2009 - Chief Change Officer (Jan 09)

2009 brings a wide array of new challenges for corporate learning and development executives: do more with fewer resources, identify new cost efficiencies, and align more closely with talent management.

LX Briefing, ©2009 ASTD


Middle Manager Muddle (Jan 09)
Stresses faced by middle managers are still an unknown quantity.

T+D Magazine, ©2009 ASTD


Appoint a US CLO, Mr President (Jan 09)
Hail to the learning leader. Chief Learning Officer, ©2009 Media Tec Publishing


The First 100 Days - Getting Started as a New Learning Leader (Jan 09)
Whether you're leading a team, a department, a division, a company, an industry or a nation, we invite you to  get some practical, hands-on advice on how to make your First 100 days as a leader as successful as you'd like.
©2009 TrainingIndustry Inc


Five Learning Trends for 2009 (Jan 09)
In 2009, we can expect many organizations to increase their use of e-learning to reduce classroom and travel costs.

Chief Learning Officer, ©2009 Media Tec Publishing


Learning and Development Trends for the New Year 2009 (Dec 08)

The importance of learning and development in the talent management value chain cannot be overlooked, according to research from the Aberdeen Group.

Elearning!, B2B Media Co


Surviving 2009 (Jan 09)

When the economy takes a turn for the worse, all organizations tighten their belts and adjust their priorities. This includes e-Learning activities. While the situation is serious, there are many things that managers can do to ensure that online learning supports corporate strategy and direction in a recession. Here are some of the things you should be thinking about at the start of this challenging year. ©2009 eLearningGuild


What Recession? (Jan 09)

The economic news isn’t all bad. Training executives are discovering a variety of positives, including a fierce incentive to launch cost-saving initiatives they’ve been putting off. Suppliers are mighty eager to help. LX Briefing, ©2009 ASTD


What's Ahead in 2009? (Jan 09)

In 2009, recession (and possibly economic depression) will shape the e-Learning world far more than technology developments. The trends will be simple and few in number, although that will not make them easy to deal with. Here are three big trends, and tips for dealing with them. ©2009 eLearningGuild


Crystal ball gazing - Looking into the training future (Jan 09)

Annie Hayes quizzed training and development heavyweights Edward de Bono, Donald Kirkpatrick, Roger Schank, Adrian Moorhouse and Chuck Dymer for their predictions on what to expect this year. ©2009 TrainingZONE


Learning in a Tough Economy (Jan 09)
Economic downturns often present opportunities to make learning more effective. Chief Learning Officer, ©2009 Media Tec Publishing


Rise to the challenge (Jan 09)

With most organisations facing tough trading in the year ahead, Nigel Paine explains how to rethink your L&D strategy for the economic downturn.
©2009 TrainingZONE


E-Learning Trends 2008 (Jan 09)

Learning Circuits and E-Learning News recently polled their readers on how they're using e-learning in their organizations. This is what they had to say.

Learning Circuits, ©2009 ASTD


Reviews by UFI/Learndirect and Kineo (Jan 09)

These three guides (Rapid E-Learning, Mobile Learning and Podcasting) are targeted at people in the learning and training community who are keen to learn more about the potential applications and practicalities of the subjects in their organisations. ©2009 Kineo and UFI/Learndirect


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Training Manager/Director Development


I Work, Therefore I Am (Jan 09)

A European consulting study highlights the importance of self-connectedness for workers. T+D Magazine, ©2009 ASTD


There may be trouble ahead (Jan 09)

Donald H Taylor doesn't mince his words as he looks at the gloomy outlook for training in 2009. It's time for tough talk though, as he predicts that only those with real business acumen will survive. ©2009 TrainingZONE

Life after Layoffs (Jan 09)

Workforce restructuring and subsequent reductions are facts of doing business, but however common the practice in these turbulent times, it requires sensitivity, preparation and a formal process.
Talent Management, ©2009 Media Tec Publishing


Do We Make Learning Easier or Harder (Jan 09)
More and more learning organizations are taking the time to step back and look at the learning environment they’ve created.

Chief Learning Officer, ©2009 Media Tec Publishing


Taking the (Global) Initiative (Jan 09)

Your company has gone global, and you're itching to enhance (or gain) your "seat" at the executive table. Try offering training and development support for your CEO's favourite global initiative, before being asked.

Training, ©2009 Nielsen Business Media 


Getting the Most with Limited Training Bucks (Jan 09)

HR and learning budgets often are the first to go when management tightens its organizational belt. But strategic-thinking executives can use a downturn to strengthen their learning programs' reputations and generate impact from investments. Talent Management, ©2009 Media Tec Publishing


A Great Teacher in Tough Times (Jan 09)
I grew up under the tutelage of a great teacher.

Chief Learning Officer, ©2009 Media Tec Publishing


The OODA Loop and Learning (Jan 09)
A common criticism of learning leaders is that they don't "get" strategy.

Chief Learning Officer, ©2009 Media Tec Publishing


Building a Learning Coalition (Jan 09)
How can learning leaders form a true coalition of a diverse group of people with limited resources. Chief Learning Officer, ©2009 Media Tec Publishing


Turning Interpersonal Training Into Results (Jan 09)
Corporate learning is about changing people's behavior to produce desired outcomes for the organization.
Chief Learning Officer, ©2009 Media Tec Publishing


The Economics of Trust (Jan 09)

Trust makes the round go around.

Chief Learning Officer, ©2009 Media Tec Publishing


Talented CLOs Hit the Bull's Eye (Jan 09)

Before practicing the skills needed to hit the bull's eye, CLOs need to know that they're aiming at the right target.

CLOmedia, ©2009 Media Tec Publishing


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Selling and Marketing Education


Building a Strong Culture of E-Learning (Dec 08)

PSCU Financial Services saw the importance of building a strategic marketing plan for the inception of an e-learning initiative. That's when it decided to act.

Elearning!, B2B Media Co


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Learning Methods and Media


Global Yet Local (Jan 09)

When it comes to global product training, companies must walk the line between consistency and customization. Training, ©2009 Nielsen Business Media 


More than a Merge (Jan 09)
Successful blended learning means thinking ahead and knowing the modalities thoroughly. T+D Magazine, ©2009 ASTD


Executing Blended Learning (Jan 09)
Many learning professionals still don't know how to successfully design, build and deliver a blended learning solution.

Chief Learning Officer, ©2009 Media Tec Publishing


Tech Check (Jan 09)

While technology makes global training possible, some challenges exist. The key is identifying your training needs, then choose the technology that fits.

Training, ©2009 Nielsen Business Media


E-Learning No How (Jan 09)
Many perfectly good e-learning lessons have wilted and died for reasons unrelated to the design and content. Know the most commonly encountered mistakes in e-learning implementation and how to avoid them.
T+D Magazine, ©2009 ASTD


Rapid E-learning for Product Knowledge (Jan 09)

Every organisation knows you can’t stop training people how to sell at a time like this. Your front line team needs to be up to date on what you sell, and how you want them to sell it. But how to do it at speed, keep it up to date, and do it cost effectively?

©2009 Kineo


Now You Can Design E-Learning Courses Like a Pro (Jan 09)

Sometimes the best way to learn is by taking apart the stuff other people have built.  And if that’s not possible, at least try to replicate it.

Rapid E-Learning Blog, ©2009 Creative Commons


Why Dissecting an E-Learning Course Will Improve Your Skills (Jan 09)
If you want to learn to be a better e-learning designer, look for good examples of what you’d like to do and then try to replicate them. By doing this, you learn new production techniques, think through instructional design ideas, and gain confidence in your skills. Rapid E-Learning Blog, ©2009 Creative Commons


Blur Your Course into Focus (Jan 09)
A good e-learning course always starts with good content.  However, content alone isn’t your only consideration when building e-learning courses.  How your course LOOKS plays an important role.

Rapid E-Learning Blog, ©2009 Creative Commons


How to Convert Your PowerPoint Presentation into an E-learning Course (Jan 09)

One of the most common scenarios for rapid e-learning developers is to take an existing PowerPoint presentation and convert it to an “e-learning course.” 
Rapid E-Learning Blog,
©2009 Creative Commons


LETSI and the Future of SCORM (Dec 08)

For technology to have the kind of impact on education and training that it has had in other sectors, dramatic changes will be required - among them, an upgrade to SCORM 2.0. Elearning!, B2B Media Co


Immersive Learning Seeks a Foothold (Jan 09)
Proponents say immersive learning and other Web 3D technologies represent the biggest communications advance since the Internet was formed. Organizations make headway in exploring the possibilities along the cutting edge of learning in 3D.
T+D Magazine, ©2009 ASTD


How Will You Leverage Social Media in 2009 (Jan 09)

Are you LinkedIn? Do you FastPitch, Spoke, blog, or jigsaw? Will you get a Second Life in 2009? If these social media platforms are not on your radar, you may be ignoring a dynamic and exciting trend that can have a profound impact on growing your business and your ability to influence change.

ASTD Links, ©2009 ASTD


Is the LCMS Still Relevant? (Dec 08)

Technologies are changing the notion of what learning content is and how it is accessed and managed. Elearning!, B2B Media Co


How to ... Utilize Audience Response Systems (Jan 09)

Want more retention in training presentations? Audience response technology can help. Training, ©2009 Nielsen Business Media


Mouse in the House (Jan 09)

A look at presenter mice. Training, ©2009 Nielsen Business Media


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Case Studies and Projects


A Knack for Training (Jan 09)
The Defense Intelligence Agency (DIA) has made drastic changes in how it operates in the past few years.

Chief Learning Officer, ©2009 Media Tec Publishing


Small Changes Result in Big Improvements (Jan 09)
Kaiser Permanente needed to come up with a more standardized, cost-effective approach to learning and follow-through.

Chief Learning Officer, ©2009 Media Tec Publishing


Leveraging Platform and E-Learning Accessibility (Dec 08)

Medical Staffing Network had a goal of building more custom e-learning courses, learning and certification plans, and increasing course completions for the learner audience. Elearning!, B2B Media Co


Creating an Environment for Distance Learning (Dec 08)

The ease and speed with which Advanced Managed Services can develop content has increased the courses available for distance learning from seven to 125. Elearning!, B2B Media Co


No Borders for Borders (Dec 08)

Adding online training to the overall training strategy of Borders Group was practically a no-brainer, but it required standardization (Dec 08).

Elearning!, B2B Media Co


Toshiba Simplifies and Improves Corporate Training with E-Learning Tools (Jan 09)

Toshiba offers a blended approach to education with the “CEM” approach: It combines the classroom, e-learning, and mobile learning.

Learning Circuits, ©2009 ASTD


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Measuring Education Value


Donald Kirkpatrick answers evaluation concerns (Jan 09)

Donald Kirkpatrick has kindly answered more members' evaluation conundrums. Take a look at the words of wisdom the great 'father of evaluation' has to impart.
©2009 TrainingZONE


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Processes/Managing Costs/Outsourcing

No articles this month.


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Training Professional Topics

Not Your Father's MBA (Jan 09)
What fresh ideas about MBA programs are rising to the surface in this tough economy?
T+D Magazine, ©2009 ASTD

Presentation Skills Training and Coaching Tips (Dec 08)
Good presentation skills are within everyone's reach. For many people, if not most, presenting can be a daunting and unpleasant experience. It needn't be so, and here we'll give you some simple tips to help you hone more effective presentation skills development. ©2008 Impact Factory

Get Professional Results When Printing Presentations (Jan 09)
Many people print presentations as handouts, but the results are often poor. Slides are usually designed for projecting on a screen, not for printing. And straight-up printing of a presentation doesn't make a very good handout. In this article, I'll discuss some of the opportunities and challenges of printing presentations - and help show you ways to improve your results.
©2009 Ellen Finkelstein

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Education Administration

No articles this month.


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Skills Gap/Technical Certification


Do It Yourself Cheating Detection (Jan 09)

These charts are from a webinar discussing cheating and demonstrating how you can find it, measure it and do something about it with the Caveon Test Detective.

©2009 Caveon


Retain Your Value with Recertification (Feb 09)

In a tight job market, it is more important than ever for IT professionals to keep their credentials current. But today, professionals must weigh their recertification options to make the most effective and cost-effective decision.

CertMag, ©2008 Media Tec Publishing


The State of IT Education (Feb 09)

Integrating technology into K-12 schools not only helps prepare students for the 21st century, but also it encourages interest in technology. If schools fail to give students this access and provide the opportunity to learn, the US may not be able to meet the demand for IT professionals.

CertMag, ©2008 Media Tec Publishing


The ABCs of School District IT (Feb 09)

To succeed today, public school technology gurus need a combination of tech know-how, understanding of the classroom and business savvy.

CertMag, ©2008 Media Tec Publishing


Citrix - Collaborating with Constituents for a New Cert Program (Feb 09)
When Citrix Education decided to give its certification program an overhaul, the company solicited input from its customers and partners. The result is a new suite of options that takes real-world trends and economic and market factors into account. CertMag, ©2008 Media Tec Publishing


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Webinars and Podcasts


Developing Training Offerings for iPods (Jan 09) - charts only here.

Want to scale your existing ILT and eLearning offerings? Discover how to incorporate iPod/video iPod delivery into your overall blended learning methodology. Learn about design best practices, content and environmental considerations, target audience, effectiveness and cost/benefit analysis. Leslie will share cross industry iPod delivery success stories and her step-by-step guide to rapid content conversion. E-Learning SIG, ©2009 Web Advantage


2009s Top Trends to Track in Learning (Jan 09)

Elliott Masie looks at what changes organizations are making in a climate of economic uncertainty, where the greatest opportunities for learning innovation are, if organizations can supercharge their learning strategies with social/collaborative learning, and how organizations can better map learning in rapidly changing environments. ©2009 TrainingIndustry Inc


Mohive Enterprise Rapid E-Learning (Jan 09)

This webinar lists the tips and features to look for in the enterprise rapid e-learning solutions you are evaluating to ensure that they can efficiently function within a large organizations’ environment. ©2009 Mohive

Use of Virtual Classrooms at BD Biosciences (Jan 09) - charts only here.
The session covered the selection of web-conferencing vendors, virtual classroom vendors, the training and qualification of instructors and producers, and the model for our first customer Virtual Classrooms via public websites.
Virtual Classroom SIG, ©2009 CEdMA

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And, Finally.....



Ready ... Aim ... Fire

Someone I know is a bit of a creative genius. He’s a great bloke to be around - you only have to spend five minutes with him and his creativity, ingenuity and enthusiasm will rub off on you. He looks at things in a different way - what appears to be a bit of flotsam or jetsam to me he can turn into an amazing gadget or piece of furniture.

His favourite Christmas present was his new air rifle and he was like the proverbial kid with the new toy. He’s passionate about guns (antique, modern, anything) and knows a thing or two about them having been Army Service Pistol Champion in 93, 94, 95 and 97. Whilst giving me the introductory lecture on the component parts of the air rifle followed by a lesson at shooting targets he gave me a great insight.

You may be thinking “what’s this got to do with goals, targets and opportunities” – stick with me, here’s a bit of technical background and then the answer.

Attached to his new rifle is a modern sight called an Aimpoint sight. You simply look through the sight with both eyes open, aim the red laser dot on the target and fire. Sounds easy – and even looks easy when the expert’s demonstrating - but in reality it’s not that easy for the novice to actually hit the target, as we found out.

Aiming with the Aimpoint sight is very different to an old fashioned sight. When you look through the old fashioned sight you have to line up four things before you fire – your eye, the rear sight, the fore sight and the target. This means you have to close one eye and your whole focus is on the target – you have no peripheral vision and are very vulnerable to attack from an unexpected angle. You’re also unlikely to see another opportunity to hit a more important target.

The advantages then of the Aimpoint sight (red dot) are: it’s quicker and easier to take aim and you keep both eyes open. This could be vital as it means that you can focus on your target and be aware of an attempted attack on you from the side or see a better opportunity.

Applying this to business – goals and targets are a great thing because they give us motivation, purpose and direction. They keep us moving forward and give a sense of achievement when a goal or target is achieved. The danger is if we become over-focused on one thing then we can miss other (maybe more profitable or interesting) opportunities that emerge on the way from unexpected directions.

So the moral of the story is: set goals and targets, work towards them and keep both eyes wide open to watch out for other unexpected opportunities that may present themselves.

In keeping with our Ready...Aim...Fire theme, here’s a vintage clip from Blackadder Goes Forth where he’s meeting his firing squad.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



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