CEdMA-Europe Members' Newsletter - June 2009


Welcome to the June edition of the CEdMA-Europe Members' Monthly Newsletter, which will be sent to CEdMA Europe members and to European colleagues of CEdMA USA members. Please note that from now on, the date on the newsletter will be the beginning of the month rather than the end.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains five articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 14 reports, ranging from a 2008 salary survey to a review of LMSs, and from the impact of SaaS on Learning Systems to the Training Department of the Future.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the eight articles cover a range of management topics.

There are three articles in Selling and Marketing Education, one on communicating the value of your training programs and the others on negotiating with customers.

As usual, the Learning Methods and Media articles are many and varied (25 this time), and cover knowledge management (2), blended learning (2), e-Learning (9), and serious games/virtual worlds (7).

Case Studies and Projects has two articles, both about specific companies.

Measuring Education Value has three articles, including those on level 2 testing and e-learning evaluation.

There is one article in Process/Managing Costs/Outsourcing which looks at how to approach learning outsourcing.

There are three articles in Training Professional Topics, all on better communication.

In Skills Gap/Technical Certification there are four articles on such topics as the value of certification and best practices for certification training.

Finally, in the new section called Webinars and Podcasts, there are three industry webinars, on global LMS deployment, formalizing informal learning, and optimizing the costs of learning operations.

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10 June "Working with Partners"

The early summer CEdMA Europe half-day Workshop will take place on 10 June 2009 1300-1700 UK time at SUN Camberley. This topic was voted highest in the recent poll by member main contacts and May conference attendees. It is intended to be an update to a session of the same name we ran in Jun 2007.

It's all about sharing what we have done since then and are doing with partners in terms of helping us sell and/or helping us deliver our offerings, so don't come along expecting to hear how it should be done. Be prepared to listen and contribute your own experiences.

The facilitators will be Jasmine Huxtable-Wright of Symantec, Simon Maskrey of SUN Microsystems and Neil Gregory of SPSS.


1300 Coffee
1330 Introduction - Mike
1335 Using Partners in the Selling Process - Jasmine
1430 Break and Networking
1445 Using Partners in the Delivery Process - Simon
1540 Break and Networking
1555 First Steps in setting up a Partner Channel - Neil
1650 Summary
1700 Close

Using Partners in the Selling Process
Sales partners come in many shapes and sizes. There are Sales Agents and Resellers, who have been joined by Education Brokers, some of whom have developed into full-blown education outsources. Let’s share experiences and find out who’s done what and why and with what results. This is a discussion session so please come prepared to contribute your views.

Using Partners in the Delivery Process
There have been many models for this, too. Some companies have sold kits, accredited partner instructors, and remained “indirect”. Others have accredited partner instructors, but retained the end customer. In the extreme, this might simply be to solve regional availability. And then there’s the grey market……….
This is a discussion session so please come prepared to contribute your views.
First Steps in setting up a Partner Channel - Neil
Let’s hear from someone who has just started building an Authorised Education Partner program/channel. Expanding this through Franchises and through Academia is also under consideration.
This is a discussion session so please come prepared to contribute your views.

Click to get printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

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Conference 7-8 May: "Getting Ready for Training in 2010"

24 members from 15 companies plus two colleagues seeking employment attended this conference and voted it an outstanding success. Overall satisfaction with the conference was 4.9 against the average of 4.7 for the previous five.

We chose to return to the Marriott Meon Valley Country Club which as a venue was previously top at 4.7 (average had been 4.2). This time, satisfaction with the conference facility was 4.8. 

As usual, what attendees liked most were the interaction, sharing, content and networking.

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Conference 5-6 Nov: “The Value of Training”

At the May conference, the attendees discussed and agreed the following outline topics for the November conference:

  • Why customers buy from us/our competitors

  • Perceived value of different modalities

  • Customer to be approached - “Service Birmingham”

  • Ability to differentiate between Training and Consulting

  • Differentiate between us and Grey Market

  • What tools are we using and what successes are we having to position and sell the value of training?

  • Do our “go to market” understand the value of training and how to communicate this to customers?

  • What did you do following the actions discussed at the last conference?

The full agenda will be published in July/August. However, please reserve the dates in your diary now.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (May 09
Abstract News ©2009 Information Inc

IT Training Press Releases (May 09)

Industry News Headlines from CLOmedia (May 09)

E-Learning Market Update from Kineo (May 09)

Update and Supplier Briefs from IT Training Magazine (May 09)

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Reviews and Current Trends


Learning's Earnings (May 09)

Compensation disparities between genders, big-money AOEs, and top dollar for consultants are chief among the key findings of ASTD’s 2008 salary survey.
T+D Magazine
, ©2009 ASTD


Learning Directors Network Market Barometer for 1Q09 and Forecast for 2Q09 (May 09)
This is the second of a regular quarterly report into the state of the IT training market produced for the members of the Learning Directors Network. The data is drawn from a number of leading training providers representing more than 40% of the third-party IT training market.

©2009 Institute of IT Training/Learning Directors Network


Study on Learning Portals and Informal Learning Technologies (May 09)

The study uncovered how learning executives’ use of learning portals has gained widespread momentum as a learning technology platform.  The study defined a learning portal as, “a website where learners find, buy or simply get access to training.” The research also reveals how learning leaders use technology to enable or measure informal learning, as well as the importance of including informal learning technologies in training programs. ©2009 Expertus


Learning Management Systems 2009 (May 09)

In March and April of 2009, Learning Circuits and E-Learning News ran a quick survey on how readers were using their learning management systems (LMSs).  We asked such questions as: Do you build or buy? What system do you use? What are the must-have features? Here are the results.
Learning Circuits,
©2009 ASTD


SaaS - Impact on Learning and Talent Systems (May 09)
How is Software-as-a-Service (SaaS) or OnDemand applications shaping the market in Learning & Talent Systems? What will their impact be longer term? What are the barriers for SaaS in Enterprise customers? What are the key questions to ask potential suppliers?
©2009 Elearnity Limited


Put Learning on a Diet (May 09)

The challenge of bloated content, with Elliott Masie.

Chief Learning Officer, ©2009 Media Tec Publishing


Roaring All the Way to the Top (May 09)

Women leaders express greater confidence about opportunities.

T+D Magazine, ©2009 ASTD


Biz Briefs - e-Learning (May 09)

Trends, statistics, e-Learning intelligence.

e>training, ©2009 Nielsen Business Media 


The Training Department of the Future (May 09)

What would happen if you called for closing your training department and turned to peer-t-peer learning instead? Now might be the time to give it a try.

e>training, ©2009 Nielsen Business Media 


E-Class of Tomorrow (May 09)

Creating the online class of the future means radical thinking for an industry that is not used to disruptive technologies and rapid change. Here's a look at what online learning could and should become in the next decade.

e>training, ©2009 Nielsen Business Media 


Digital Natives Are Just Geeks. Millennials May Not Qualify (May 09)

Everybody has heard about Digital Natives and about Millennials, but are they the same people? Maybe not. Steve Howard asks, “What defines a digital native?” and, “So where are they, and who are they?” This is an essay that will start a lot of discussions and challenge a lot of assumptions. ©2009 eLearningGuild

Dispatch from the Digital Frontlines - Going Green; Twitter; Technology Buying Decisions (May 09)
This is the first of a series of columns by analyst/journalist and e-Learning expert Anne Derryberry. Anne looks at tech trends and innovations, business matters, political issues and more, from a fresh perspective: the overall context of the world in which e-Learning professionals live. Her down-to-earth discussion provides insight for both the experienced practitioner and for the person new to e-Learning (and those who are just thinking about getting started).
©2009 eLearningGuild

The Learning Technology Race (May 09)
When considering a new technology, make sure you look past the bells and whistles to ensure your investment will reap rewards,
©2009 Nielsen Business Media 

On Cloud Nine (May 09)
Cloud computing could give the L&D professional a number of options that may have previously appeared to be beyond reach.
IT Training, Summer 2009,
©2009 BCS

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Training Manager/Director Development


Laying Off or Cutting Pay (May 09)

It’s never an easy decision whether to cut an employee’s job or ask them to accept even worse wages than you already were paying them, but if you’re wondering which of these bad options would be preferable to the sufferer, it’s the latter. Inside Training Newsletter, ©2009 Nielsen Business Media 


Retirement 101 - Helping Employees Help Themselves (May 09)

Many employees spend more time planning their vacations than their retirements. Why? Because they know how to plan a vacation; they don't know how to plan for retirement. Talent Management, ©2009 Media Tec Publishing


Downsizing Survival Kit (May 09)

What’s Act Two after you’ve hustled your lackluster performers out the door?  With the weakest of your employees off your payroll, many of you assume the hardest part of a workforce manager’s job is done. Not so. Even more care needs to be taken with those employees left behind. 

Inside Training Newsletter, ©2009 Nielsen Business Media 


7 Strategies for Employee Self-Development (May 09)

Even if resources are stretched a little thin these days, learning doesn't have to suffer. Here, the author outlines a "do-it-yourself" approach where employees can take more control - and responsibility - for their own education. There are 7 steps to make it happen in your organization.

Training Industry Quarterly, Spring 2009, ©2009 Training Industry Inc


Mental Muscle Power (May 09)

Exercise boosts brain function.

Chief Learning Officer, ©2009 Media Tec Publishing


The ROI of Flex-Time (May 09)

Flex-time is golden to the harried worker, and can assuage the conscience of an otherwise evil boss, but it also can boost your business. A recent study by Corporate Voices for Working Families links workplace flexibility for hourly workers with the attainment of business financial goals and objectives.

Inside Training Newsletter, ©2009 Nielsen Business Media 


Become a Chief Meta-Learning Officer (May 09)

Today's turmoil is more than just a temporary downturn. The implications will be long-term, calling on CLOs to rethink how they approach their work.

Chief Learning Officer, ©2009 Media Tec Publishing


E-Learning Means Change (May 09)

So you're ready to launch a new e-learning initiative. But just because the technology is in place doesn't mean that your employees and your organization are ready. Change implementation is the key.
©2009 Nielsen Business Media 


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Selling and Marketing Education


Top 5 Ways to Communicate the Value of Your Training Programs
(May 09)

A roundtable group, which included learning leaders from a wide swath of industries, was asked, “In these uncertain times, what compelling messages and approaches are you using to convince executive management and your training customers about the value of your training programs?”
©2009 Expertus


Are you the man in the middle? (May 09)

It's tough being a salesperson right now, squeezed on all sides - pressure from management to bring in business and pressure from customers to reduce prices. ©2009 Huthwaite International


Are Your People Negotiating or Concession-Making? (May 09)

This paper explores some of the common traps negotiators fall into and the skills and strategies that can be employed to avoid these traps. In particular, it focuses on planning for the negotiation and some of the skills needed for effective face-to-face negotiations. ©2009 Huthwaite International


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Learning Methods and Media


The Future of Knowledge Management (May 09)

Old knowledge management practices no longer fit today’s fast-paced environment. Chief Learning Officer, ©2009 Media Tec Publishing


Knowledge Delivered in Any Other Form Is... Perhaps Sweeter (May 09)
Informal learning is becoming a standardized part of a complete, balanced workplace regimen.
T+D Magazine, ©2009 ASTD


Optimizing Learning (May 09)

It’s time to optimize the formal learning, and shift investment to performance support and social environments. Deep pockets or an entrenched position are a decreasing barrier, and the playing field is shifting to favor smarter, more nimble organizations.  That requires learning, both formal and informal. 
Learning Circuits,
©2009 ASTD


Learning Today - Collaborative, Social and Learner-Driven (May 09)

Industry expert Josh Bersin shares some thoughts as he outlines some of the radical shifts today's enterprise education has undergone (and is still undergoing). Josh looks at some of the trends and transitions taking place in today's corporate classrooms, and at some of the learning happening in the most unusual places,
Training Industry Quarterly, Spring 2009, ©2009 Training Industry Inc


No Such Thing as a Free Lunch (May 09)

Free content and web 2.0 service may not continue indefinitely.

IT Training, Summer 2009, ©2009 BCS


E-Lessons Learned (May 09)

Here are six lessons learned from a decade of "doing" e-learning,

e>training, ©2009 Nielsen Business Media 


Are You an E-Learning MVP? (May 09)

These 10 e-learning strategies can help you respond to training and business trends in today's uncertain economic times.

e>training, ©2009 Nielsen Business Media 


Innovative E-Learning Tools (May 09)

Technologies with impact.

Chief Learning Officer, ©2009 Media Tec Publishing


65 Tips for Getting the Most out of Your e-Learning Budget (May 09)

This eBook on maximizing your e-Learning development budget demonstrates the ingenuity of our industry and our commitment to learn all-ways. You will find tips on enduring themes such as where to begin your e-Learning programs, getting the most from subject matter experts, lending your skills to other departments, and lessons learned the hard way, to more timely themes like leveraging social media, using open source tools, and where to find free content on the net. ©2009 eLearningGuild

Customer Focus in Turbulent Times (May 09)

How can your internal learning teams provide extra value to your company and customers when the company is undergoing a game-changing shift in its fortunes? The answer is an early analysis of how the changing landscape will affect customers. This article offers four rules for responding to major change, and a worksheet for planning the best response. ©2009 eLearningGuild


A Learning Management System, or an Intelligent Tutoring System
(May 09)

A Learning Management System essentially delivers the same content to every learner in the same way (with some ability to adjust the learner’s path through the content). This is great, but not all learners are the same. Intelligent Tutoring Systems also deliver content to learners, but in a way that adapts to the individual. Which method is better for your situation? This article should help you decide. ©2009 eLearningGuild


9 Free Tools That Help Me Build Better E-Learning (May 09)
I get a lot of questions from blog readers who are on a limited budget.  They want to know about free tools that they can use to build their e-learning courses.  In this economy, the question probably means more than it did a couple of years ago. Here, I’ll share with your some of the free tools that I use regularly to help me be more productive.  And if I’m more productive, I’m saving time and money.
Rapid E-Learning Blog, ©2009 Creative Commons


Engage Your Learners by Mimicking the Real World (May 09)

There’s no reason why you can’t change how you share the information by mimicking a technology the learner already uses.  So instead of clicking a next button to get to new information, you start inside a page that looks like Outlook and click on an email link to open a new message. Or explore a fake Facebook page to collect information. Rapid E-Learning Blog, ©2009 Creative Commons


Are Your E-Learning Courses Pushed or Pulled (May 09)
The default position for many e-learning courses is to merely push the information out to the learners.  The end result is that the course is heavy on information and light on interaction.  By changing the way you structure the information, you can quickly build the framework for more engaging and interactive courses.  It’s just a matter of rethinking how you approach the course design. Rapid E-Learning Blog, ©2009 Creative Commons


7 Tips for Better E-Learning Scenarios (May 09)
A great way to create a pull-type course is build it around problem-solving scenarios. A scenario can put the course content into a context that is relevant to the learners because they can use the information in a real world setting.  Even if you don’t create a pull-type course, scenarios are still effective in helping your learners. Rapid E-Learning Blog, ©2009 Creative Commons


Rapid Synchronous E-Learning Course Development (May 09)

You can speed up development of synchronous e-learning courses by repurposing classroom activities, even if you can’t or don’t want to repurpose an entire class. ASTD Links, ©2009 ASTD


Making the Transition to a Virtual Classroom in the Cloud (May 09)

Making the shift from a physical brick and mortar training lab into an efficient, state-of-the-art virtual lab can be easier and more affordable than you think. Here's how the folks at VDIworks did it. Learning Circuits, ©2009 ASTD


Extension or Distraction? (May 09)

Put mobile learning to the test.
Chief Learning Officer, ©2009 Media Tec Publishing


Virtual Reality - Public or Private (May 09)

Companies interested in exploring virtual worlds for business must assess if or how there is a fit with their corporate business strategy, and then decide whether they want to go public or private. e>training, ©2009 Nielsen Business Media 


Real Learning, Virtual Worlds (May 09)

With advances in technology and with pressure to reduce travel costs associated with training, many e-Learning professionals are interested in the possibilities offered by virtual worlds (VW). There is more to adoption of VW technology than opening up an island in Second Life, and this week’s article takes you through the important details. Will we see you “in-world”? You’ll know after reading this!

©2009 eLearningGuild


Content is king in the land of the virtual (May 09)

The Apply Serious Games Summit in London revealed the future of international training and communication, throwing up some interesting proposals. Technology correspondent Jon Wilcox plugs into the realm of the online trendsetters. TrainingZONE, ©2009 siftmedia


Designing Effective Learning for Virtual Worlds (May 09)

While many e-Learning practitioners have been interested in virtual worlds as venues for learning, solid research and evidence of return on the investment have been hard to come by. This week, an investigator presents research that shows that virtual worlds work for learning! Not only that, she also shows you how to go about adapting the traditional instructional development model to this environment. ©2009 eLearningGuild

A Second Look at Second Life (May 09)

Given tightened budgets, virtual worlds are earning another look as a cost-effective way to deliver development across regional boundaries.

Chief Learning Officer, ©2009 Media Tec Publishing


3D Learning and Virtual Worlds (Mar 09)

Globalization, a challenging economic environment, a younger workforce with rising expectations of collaborative, interactive work environments — all of these forces have converged to create conditions favorable to creating learning exchanges in Second Life® and other 3D virtual worlds. ©2009 ACS


Games to Increase Learning's Appeal (May 09)

Harnessing the techniques, approaches and formats of computer games to make e-learning more appealing is the idea behind serious gaming, but can it be applied to IT skills? IT Training, Summer 2009, ©2009 BCS


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Case Studies and Projects


Heathrow Rings the Changes (May 09)

When BAA set out to install IP telephony in Heathrow, it needed a training programme that took into account the complex environment and diverse communities. IT Training, Summer 2009, ©2009 BCS


Making the Transition to a Virtual Classroom in the Cloud (May 09)

Making the shift from a physical brick and mortar training lab into an efficient, state-of-the-art virtual lab can be easier and more affordable than you think. Here's how the folks at VDIworks did it. Learning Circuits, ©2009 ASTD


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Measuring Education Value


Leveling the Field (May 09)
How to get the most success out of the Level 2 testing stage.

T+D Magazine, ©2009 ASTD


Overcoming Analysis Paralysis (May 09)

Measurement remains a significant challenge for learning executives.

Chief Learning Officer, ©2009 Media Tec Publishing


E-Learning Evaluation (May 09)

Answers to six common questions about evaluating e-learning.

e>training, ©2009 Nielsen Business Media 


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Processes/Managing Costs/Outsourcing


Learning Outsourcing (May 09)

Before jumping into an outsourcing agreement, talent managers should thoroughly scrutinize their learning functions, business needs and vendor options to ensure the right partnership and resulting benefits.

Talent Management, ©2009 Media Tec Publishing


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Training Professional Topics

Body Language - How great public speakers master the art of non-verbal communication (May 09)
If you’re like most people, you think about body language as follows. I’m pretty much in charge of my body. I direct it, from the control tower in my head. I tell it what to do. Let's discuss. ©2009 Public Words Inc

Damage Control - Tips for Dealing with Distractions (May 09)
The sky’s the limit when it comes to physical distractions—planes overhead, fire alarms, messengers bringing in emergency announcements. Some you can control; others you cannot. Distractions—both those you can and cannot control—will happen. Do everything you can to prevent and minimize their impact. Then relax and take surprises in stride. Who says speaking before a group or leading a learning session isn’t adventurous? ©2009 Dianna Booher

Two Secrets of Successful Information Graphics (May 09)
An information graphic is any graphic that clarifies and/or explains. We see them every day. For information graphics to be successful, there are two criteria that must be achieved: acceptance and communication. They are contingent on one another. Each affects the other. If the graphic properly communicates the right information, it is more likely to be accepted. If the graphic is accepted, communication of the intended message is more likely to occur. Each is necessary for the other’s success. ©2009 24 Hour Company

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Education Administration

No articles this month.


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Skills Gap/Technical Certification


CIOs Question Value of Certifications (May 09)

The value of vendor and industry association certifications has long been debated, but in the economic downturn, the issue of balancing the rewards vs. the costs of certifications is even more heightened.

ChannelWeb, © 2009 United Business Media LLC  


Certifying Experience - the New Frontier (Jun 09)

How do you know you've got the right people on the job when most certs validate only book smarts? CertMag, ©2009 Media Tec Publishing


Compliance and Certification - Tools for Good Business (May 09)

Certification and compliance are two separate but important elements for business. Are you doing all you should do, as well as all you must do?

Training Industry Quarterly, Spring 2009, ©2009 Training Industry Inc


Best Practices for Certification Training (May 09)

Organizations can help set themselves apart from competition by embracing certification and professional credentialing as a way to increase both external credibility and internal workforce retention. This article shares some best practices for certification training that learning leaders can count on to make a certifiable impact in their organizations.

Training Industry Quarterly, Spring 2009, ©2009 Training Industry Inc


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Webinars and Podcasts


Global Learning Deployments - The Challenges, Value and Results

(May 09)
This webinar looks at the challenges of deploying a learning management solution to 120 countries in three regions for both internal and external learners. Also, there’s eight language packs, 17 currencies, 12 payment types and multiple HR data feeds? Nick Howe and Gil Peters of Hitachi Data Systems' Academy describe how the company deployed its learning initiatives across its global extended enterprise and overcame the challenges to generate real business value. CLO Webinar,
©2009 Media Tec Publishing


Formalizing Informal Learning (May 09) - charts only here.

This webinar by Josh Bersin addressed the questions: How do you formalize informal learning in today's business environment? What are the new models for blended learning? How can you leverage your LMS and new learning technologies to build high-impact, low-cost modern learning programs?

©2009 Bersin and Associates


Learning Operations on a Shrinking Budget (May 09) - paper only here.

This webcast describes how to ensure you achieve more with less in your learning organization, understand the concept of SmartSourcing and get access to free tools that will help jump-start the efficiency of your training organization.

©2009 Expertus


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And, Finally.....



The sergeant major and the rude parrot story (examples of management styles)

A retired sergeant major inherited a talking parrot from a recently departed relative who had run a busy dockside pub. For the first few days in his new home the normally talkative parrot was distinctly shy. The old major, despite his stern and disciplined ways, felt sorry for the bird, and gently encouraged it with soft words and pieces of fruit. After a week or so the parrot began to find its voice - a little at first - and then more so. Responding to the kind treatment, the parrot's vocabulary continued to recover, including particularly the many colourful expressions it had been taught in the dockside pub.

The old sergeant major began to be quite irritated by the parrot's incessant rudeness, and after a few more days of worsening profanities, decided action was required to bring the bird under control. The sergeant major tried at first to incentivise the parrot with the promise of reward for good behaviour, but to no avail. He next tried to teach the bird a lesson by withdrawing its privileges, again to no avail; the parrot remained stubbornly rude.

Finally the old major flipped into battleground management mode; he grabbed the bird, clamped his hands around its beak, and thrust the struggling, swearing parrot into the top drawer of the freezer, slamming the door tightly shut. The swearing and struggling noises continued inside the freezer for a few seconds and then abruptly stopped. The sergeant major listened for a while and then, concerned that the parrot's shock might have been terminal, carefully opened the freezer door and opened the drawer to look. The parrot slowly clambered out of the drawer and perched on its edge.

"I must apologise for my rude and disrespectful behaviour," said the parrot, "I promise never to use bad language again. And by the way, what did the turkey do?"

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



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