CEdMA-Europe Members' Newsletter - July 2009


Welcome to the July edition of the CEdMA-Europe Members' Monthly Newsletter, which will be sent to CEdMA Europe members and to European colleagues of CEdMA USA members. Please note that from now on, the date on the newsletter will be the beginning of the month rather than the end.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains four articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are nine reports, including three focusing on the current economic climate.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the 13 articles cover a range of management topics.

There are two articles in Selling and Marketing Education, one on driving e-learning sales and the other on marketing.

As usual, the Learning Methods and Media articles are many and varied (20 this time), with nine on e-Learning.

Case Studies and Projects has five articles, all about specific companies.

Measuring Education Value has four articles, on ROI and measurement.

There is one article in Process/Managing Costs/Outsourcing which looks tips for selecting and working with e-Learning providers.

There are two articles in Training Professional Topics, on PowerPoint animation and practising presentations.

Education Administration has one article on the "state of training efficiency".

In Skills Gap/Technical Certification there are three articles on such topics as using analysis tools and virtualization.

Finally, in the new section called Webinars and Podcasts, there are six industry webinars, three podcasts, and one SIG meeting recording.

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16 September "Marketing and Selling Education on the Web"

The autumn CEdMA Europe half-day Workshop will take place on 16 Sep 2009 1300-1700 UK time at Oracle University in Thames Valley Park in Reading.

The full agenda will be published in July/August. However, please reserve the date in your diary now.

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Conference 5-6 Nov: “The Value of Training”

At the May conference, the attendees discussed and agreed the following outline topics for the November conference:

  • Why customers buy from us/our competitors

  • Perceived value of different modalities

  • Customer to be approached - “Service Birmingham”

  • Ability to differentiate between Training and Consulting

  • Differentiate between us and Grey Market

  • What tools are we using and what successes are we having to position and sell the value of training?

  • Do our “go to market” understand the value of training and how to communicate this to customers?

  • What did you do following the actions discussed at the last conference?

The full agenda will be published in July/August. However, please reserve the dates in your diary now.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Jun 09)
Abstract News ©2009 Information Inc

IT Training Press Releases (Jun 09)

Industry News Headlines from CLOmedia (Jun 09)

E-Learning Market Update from Kineo (Jun 09)

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Reviews and Current Trends


Senior Learning Leaders Weigh In on the Economy's Impact (Apr 09)

Leaders discuss the realities of adjusting and aligning to business imperatives.

Elearning!, ©2009 B2B Media Co 


Training to Beat the Recession (Jun 09)

As the UK plunges deeper into recession and private businesses enter a period of financial unrest, many companies are taking the decision to cut back on work-based training. Dr John Mumford OBE, chair elect for HE@Work, explores employee attitudes towards this sea-change and outlines the steps that need to be taken to ensure that businesses are able to weather the storm.


Training budgets slashed during downturn - but e-learning gathers traction, new survey says (Jun 09)

A survey by LMMatters in conjunction with has revealed the extent to which the economic downturn has impacted training budgets and the use of e-learning. ©2009
LMMatters e-Learning Survey Results (May 09)
 ©2009 LMMatters and


Comparison of the number of registered users among large LMSs (Jun 09)
Jeffrey Goldman took a look at Moodle stats and noted their reported number of registered users is over 32 million.
Workplace Learning Today, ©2009 Brandon Hall

To Centralize or Not (Jun 09)
For years, companies have struggled with the age-old question: Should our training structure be centralized or decentralized? Here, case studies of Training Top 125 winners demonstrate the pros and cons of both, plus those of a blended approach. Training, ©2009 Nielsen Business Media 


Unkind Training Cuts (Jun 09)

Spending cuts to training are a first, not a last resort in mature economies, but the consequences of hasty budget decisions could hinder a country's ability to compete globally in the near future. T+D Magazine, ©2009 ASTD


Perspectives on the State of Governance (Jun 09)

Given the current economic climate, the time is now for learning and development professionals to establish proper governance. A survey of the state of learning governance reveals interest and potential - and room for improvement.

Chief Learning Officer, ©2009 Media Tec Publishing


Knowledge - the New Commodity (Jun 09)

Organizations making large-scale cuts to workforce development to save money may be weakening their global marketplace positions compared to those in smaller emerging nations. Talent Management, ©2009 Media Tec Publishing


More Human than Human (Jun 09)

The future is people, not technology.

Chief Learning Officer, ©2009 Media Tec Publishing


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Training Manager/Director Development


Leadership and Innovation (Jun 09)

Where should learning invest?
Chief Learning Officer, ©2009 Media Tec Publishing


Social Networking Security (Apr 09)

Personal and corporate information can be, and is, often compromised on LinkedIn, Facebook, and others. Elearning!, ©2009 B2B Media Co 


Credit where Credit is Due (Jun 09)

Copyright infringement is a two-way street - trainers must be wary of committing it while also watching out for others infringing on their own work.

Training, ©2009 Nielsen Business Media 


The CEO's Role in Learning (Apr 09)

Unconcerned with the process, top management must be made to see its impact on the bottom line. Elearning!, ©2009 B2B Media Co 


Learning's Role in a Talent Management Strategy (Jun 09)

Talent and learning leaders share an important goal to develop employees who can succeed in the global business environment. To marry the two effectively requires a comprehensive and collaborative strategy.
Talent Management, ©2009 Media Tec Publishing


Making Your L&D Department Meaningful and Relevant (Jun 09)

Many Learning and Development managers spend a lot of their time thinking about ways in which they can make their departments more effective and provide real value to the organisation. The question is usually ‘what can I do to ensure that the CEO or Director views L&D as a strategic business tool and not another also-ran support function’.
, © 2009 Charles Jennings


On the Front Lines (Jun 09)

A front-line manager's behavior accounts for about 70% of the difference in climate from one organization to another, so training managers to act and work effectively in the current organizational environment is key.

Training, ©2009 Nielsen Business Media 


Best Practices Deconstructed (Jun 09)

Companies and their training departments always seek the best way of doing things. But how do you know a best practice is really a best practice and will always produce the desired results? Training, ©2009 Nielsen Business Media 


How to Implement Training Successfully (Jan 09)

Don't wait until after training has been delivered to consider how it'll be implemented and who'll be responsible for supporting it. Instead, insert the implementation conversation early in the instructional design process.

Training, ©2009 Nielsen Business Media 


Are Deep Learning Skills Atrophying (Jun 09)

As organizations take a business-focused approach, deeply skilled instructional designers and learning theorists may feel marginalized. In today’s climate, finding the right blend of business acumen and learning experience is critical.

Chief Learning Officer, ©2009 Media Tec Publishing


Ready to Start your own Training Business? (Jun 09)

Four decisions to make - before you take the leap.

Training, ©2009 Nielsen Business Media 


Here's Why You Need an E-Learning Portfolio (Jun 09)
A few weeks ago I announced a job opening.  I got about 1000 inquiries and ended up looking at over 200 portfolios.  I could have looked at more but I got a lot of emails from people who didn’t have portfolios.  They tended to fall into one of two camps.  They either didn’t have a portfolio or the projects they worked on were proprietary so they couldn’t share them.

Rapid E-Learning Blog, ©2009 Creative Commons


Presenting Globally - Respect Cultural Differences (Jun 09)

Preparing for an international presentation can be fraught with concerns: travel arrangements, conference logistics, security and – oh yes, your speech! 

 ©2009 The Toastmasters magazine


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Selling and Marketing Education


Fifteen Questions - Driving Next Year's e-Learning Sales Revenue (Jun 09)

Nobody likes recessions or downturns, but there is a silver lining in them – the upturn when they are over! If you are a CEO or VP of Sales, this is the time to get your team in shape. Don’t wait until 2010 to start. Begin today to seek answers to the insightful questions this expert offers! ©2009 eLearningGuild


Increase Training Adoption through Better Marketing (Jun 09)

While investing in marketing sounds like the obvious thing to do, many training departments just don't have the funds (or staff) to do so.
Smart Tips for Learning Executives, ©2009 Expertus


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Learning Methods and Media


Head First (Jun 09)

The mishaps that occurred at your company lately may make you wonder, but it turns out your learners (including those who can’t remember what time work begins each day) have brains. All you, as a trainer, have to figure out is how to tap into them. Training, ©2009 Nielsen Business Media 


Short-Shelf-Life Learning (Jun 09)

By the time most learning and development initiatives get rolled out, their shelf life is limited. But redesigning learning systems for just-in-time delivery can help, and revitalize organizational development in the process.

Chief Learning Officer, ©2009 Media Tec Publishing


An Ounce of Prevention (Jun 09)

Risk management is more than a concern for top-level management. In fact, it’s a job everyone can own, and a powerful tool for trainers.

T+D Magazine, ©2009 ASTD


Product Sales Training - Overcoming Death by PowerPoint (Jun 09)

The consultative sales approach requires sales representatives to know products inside and out. So why do many organizations relegate product training to sleep-inducing manuals and online presentations?

Chief Learning Officer, ©2009 Media Tec Publishing


The Beginning of a New Era (Jun 09)

Time to formalize informal learning.

Chief Learning Officer, ©2009 Media Tec Publishing


Bridging the Gap Between Facilitated and Non-Facilitated Online Courses (Jun 09)

Now re-think course design! Learn how to organize a distributed network of educators to facilitate learning in a way that also allows the students to determine when they need human adaptive instruction. The benefit is better learning! ©2009 eLearningGuild


Rapid e-Learning - Managing Projects (Jun 09)

In this second eLearnity whitepaper, we explore the fundamentals of managing rapid e-learning. We review rapid e-learning management styles, team organisation, consider the “rapid “project life cycle, its processes, how you manage course redundancy, examine how “rapid” effects your relationship with suppliers, and explore the critical success factors for working through a “rapid” project. ©2009 eLearnity


Revolutionize Your e-Learning Culture (Jun 09)

People often overlook change management in the process of e-Learning implementation, yet it is a critical element in success. And the most sensitive element of change management is culture change. Consider this “revolutionary” approach to bringing about the results you want. ©2009 eLearningGuild


Developing Successful e-Learning (Jun 09)

For managers and others who are new to the field, implementing e-Learning can be a complicated, challenging process. But, life is a lot simpler when the implementation starts with the right questions. Find out what those questions are, and how to answer them! ©2009 eLearningGuild


4 Simple Tips for Recording High-Quality Audio (Jun 09)

Good audio is critical to your e-learning success. You might be a great instructional designer and create the most engaging courses possible. But it all falls apart if the audio quality in your course is not very good.
Rapid E-Learning Blog,
©2009 Creative Commons


13 More Tips to Help You Record Narration like the Pros (Jun 09)

You don’t need to be a professional audio engineer to record narration. However, you do want to pay attention to what you’re doing and do the best job possible. Let’s look at what you can do to get the best narration.

Rapid E-Learning Blog, ©2009 Creative Commons


5 Common Visual Design Mistakes (Jun 09)
Good e-learning design is as much about visual communication as it instructional design and learning theory. Rapid E-Learning Blog, ©2009 Creative Commons


Collaborative Leverage in E-Learning (Apr 09)

It means applying the right tool to the right process and getting a big win.

Elearning!, ©2009 B2B Media Co 


E-learning on a Global Basis (Apr 09)

Getting non-English-speaking employees up to speed is a tough nut to crack.

Elearning!, ©2009 B2B Media Co 


Mobile E-learning on the Brink (Apr 09)

Only technology is holding back the absolute explosion of M-Learning.

Elearning!, ©2009 B2B Media Co 


New Products Miscellanea (Apr 09)

A roundup of new products in the areas of content, web 2.0,  LMS/Talent Suite and Tools. Elearning!, ©2009 B2B Media Co


Learners' Love/Hate Relationship with 3-D Virtual Worlds (Jun 09)

Research shows that Multi-User Virtual Environments can be effective venues for learning. But how do learners respond to the experience? Research sheds light on the subjective reactions of learners, and the training that can prepare them to use virtual environments. ©2009 eLearningGuild


Gaming the System (Jun 09)

As gaming gets serious and more strategic, today’s organizations are using simulation games for both learning and business effectiveness.

Chief Learning Officer, ©2009 Media Tec Publishing


Webinars - A Beginner's Guide (Jun 09)

Synchronous e-Learning, better known as Webinars, is popular, but many traditional classroom trainers are reluctant to try it. This article will help you understand the basics that you must know in order to get started!

©2009 eLearningGuild


Customized Content at Your Fingertips (Jun 09)

Training professionals gain agility and power from LCMS technology.

T+D Magazine, ©2009 ASTD


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Case Studies and Projects


Xerox Weaves Learning into the Fabric of Work (Jun 09)

To integrate learning into the work of its 57,000 employees, document services company Xerox leveraged its learning content management system to collaborate in developing real-time learning.

Chief Learning Officer, ©2009 Media Tec Publishing


Best Buy's New Role (Jun 09)

Employees star in appliance and electronics retailer Best Buy’s new Results-Oriented Learning Environment, which lets them choose their training method, time, and place. Training, ©2009 Nielsen Business Media 


Right On (Jun 09)

Indiana Farm Bureau Insurance uses accuracy training to improve productivity and reduce costly data-entry errors. ©2009 Nielsen Business Media 


Case Study - Blended Learning for Xbox Agents (Jun 09)

This case study demonstrates how Microsoft and its e-learning Partner C-2 Technologies not only created a well-designed and theoretically sound learning solution, but also how they built and implemented it quickly and for an extremely reasonable cost. ASTD Links, ©2009 ASTD


United Way Increases Training Adoption with New Marketing Approaches (Jun 09)

In November 2007, the United Way Center for Community Leadership partnered with Expertus to bolster its marketing and attain a higher adoption of training from learners. The project was deemed very successful, as program attendance improved tremendously. ©2009 Expertus


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Measuring Education Value


The Real Reasons We Don't Evaluate (Jun 09)

Whether evaluation is required of you or not, it's important - and beneficial - to get in front of the process, not lag behind it.

Chief Learning Officer, ©2009 Media Tec Publishing


Maybe ROI really is a Waste of Time (Jun 09)

Perhaps trainers should focus efforts on tracking and managing perceptions and following the broader measures that provide insights into the effectiveness of an organization's total investment in training rather than those in individual courses.

Training, ©2009 Nielsen Business Media 


CBA or ROI - That is the Question (Jun 09)

Whether it’s cost-based analysis (CBA) or ROI, today’s learning leaders need to have the tools and methods to make informed decisions.

Chief Learning Officer, ©2009 Media Tec Publishing


A Primer for the Measurement of Corporate Training (May 09)

This describes Bersin's Impact Measurement Framework.

©2009 Bersin and Associates


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Processes/Managing Costs/Outsourcing


98 Tips for Selecting and Working with E-Learning Service Providers
(Jun 09)

This eBook discusses how we can work best with suppliers, identifying what should be done in-house or where outsourcing would be more economical, and how a team approach can align the brainpower of widely diverse groups, often across the miles. ©2009 eLearningGuild


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Training Professional Topics

Thriving with PowerPoint Animation (Jun 09)

Animation might be single-handedly responsible for more PowerPoint annoyance than all the other annoyances combined. And at the same time, when done correctly, animation isn’t noticed at all. Indeed, good PowerPoint animation is so seamless that you are unaware of it. It reaches its zenith when it allows audience members to become lost in the story you are telling.

©2009 Rick Altman


Practicing Your Presentation (Jun 09)

How necessary is rehearsal? The best of his day, Mark Twain had this to say: “It usually takes more than three weeks to prepare a good impromptu speech.”  Reading from a full script, speaking from brief notes or an outline, and memorizing your speech––these are typically your delivery choices. Speaking from notes or an outline is by far the superior method. ©2009 Dianna Booher


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Education Administration


Corporate Training Efficiency - More Work To Do (May 09)

Bersin and Associates has just completed the analysis of a set of detailed data from 108 global training organizations to try to understand the “state of training efficiency.” As we all know, training expense is one of the most difficult corporate spending areas to justify – and, while we all know that training programs are very much needed in good times and bad, organizations today want to know that their training investments are paying off with measurable results.

©2009 Bersin and Associates


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Skills Gap/Technical Certification


Mind the Gap (Apr 09)

Using analysis tools to maximize learning in the corporate world.

Elearning!, ©2009 B2B Media Co 


Virtualization - A Hot Area for IT Training (Jul 09)

The full potential of virtualization can't be unlocked without proper training and certification. CertMag, ©2009 Media Tec Publishing


Hitachi Data Systems - Becoming a Storage Superstar (Jul 09)

As organisations go digital in an effort to cut costs and streamline processes, the market for storage management professionals is heating up. In its fourth year of existence, the Hitachi Data Systems Certified Professional Program validates skills in the areas of storage architecture, implementation and administration, and has been updated to address growing business needs.

CertMag, ©2009 Media Tec Publishing


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Webinars and Podcasts


Engaging eLearning - Five Essentials and Three Surprises (Jun 09) - charts only here, white paper here
Is your online training content boring? In a world economy and business marketplace that demands an increasing reliance on eLearning, learning leaders cannot afford to offer programs that go ignored, avoided and unheralded. But despite technology that allows trainers to reach far-flung audiences quickly and easily, people often tune out or drop out in large numbers. Can’t we do much, much better?
©2009 Training Industry Inc


Learning Technologies - Past, Present and Future (Jun 09) - charts only here

Gary Woodill reviews past learning technologies, sketches his theory of innovation lifecycles and places the various emerging learning technologies that he has identified on a lifecycle curve to show which ones are now peaking, which are maturing and even declining, and what is in the pipeline that will become available in the next five years. ©2009 Brandon Hall


How To Overcome Your Fear of Selling (as a Freelance Trainer) (Jun 09)
One of the biggest challenges facing you as a freelance trainer is selling and marketing your services. Building your profile, generating leads, getting clients and all that marketing stuff isn't easy when you have no experience - you're a trainer not a marketing expert. Let's face it, life would be so much easier if you didn't have to do all that stuff at all!  ©2009 The Trainers Training Company Ltd


Moving Training Online - Benefits and Best Practices (Jun 09)

Lance Dublin shares both the hard and soft benefits of moving training online.

©2009 Training Industry Inc


Learning To Survive In Tough Times (Jun 09) -  charts only here

Industry experts discuss learning survival strategies.
©2009 Nielsen Business Media


How is Genesys Tackling the "No Fly" Policy? (Jun 09)
With travel budgets tight and students’ schedules packed, online instructor-led training is the ideal solution for ensuring a high-quality, interactive training experience.  The session discussed and demonstrated three online training offerings at Genesys University which has helped mitigate the loss of revenue due to the travel restrictions.

Part 1     Demonstration     Part 2     Charts

Virtual Classroom SIG, ©2009 CEdMA


Roadmap to the LMS Market (Jun 09)
This session presented top findings from Bersin’s most recent LMS research. In addition to a panoramic view of the vendor landscape, it covered the trends and issues that will be influencing product directions - such as social and informal learning. Also discussed were budget and operating challenges, consolidation issues, and new functionality for talent management. If you're considering replacing your current system or purchasing your first LMS, you may want to watch this. ©2009 Bersin and Associates


Points to consider when creating e-learning material (May 09)
These include injecting a bit of humour and choosing an e-learning tool suited to the sort of skill to be learned. IT Training Podcast, ©2009 BCS


How can Freelance Trainers Survive and Thrive in the Recession (Apr 09)
Sharon Gaskin, Founder of The Trainers Training Company Ltd interviewed Peter Mayes, Founder and Chief Executive of Trainer Base, the Trade Association for Learning Practitioners which helps trainers find business and businesses find trainers. Trainer Base has grown from an online database of a few hundred trainers to a highly respected and active association of 6000 users.
©2009 The Trainers Training Company Ltd


SUN Microsystems - Managing Learning as a Profit Center (Apr 09) - charts only here

SUN Learning Services is managed to serve employees, customers, partners and the community under one program. See how profits are maximized by implementing technology, centralizing services and off-shoring. Learn how you can impact learning's profitability within your organization.

Elearning! Summit, ©2009 B2BMediaco


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And, Finally.....




The stranger and the ginger nuts story (making assumptions, think before you act, different perspectives)

At the airport after a tiring business trip, a lady's return flight was delayed. She went to the airport shop, bought a book, a coffee and a small packet containing five ginger nut biscuits. The airport was crowded and she found a seat in the lounge, next to a stranger.

After a few minutes' reading she became absorbed in her book. She took a biscuit from the packet and began to drink her coffee. To her great surprise, the stranger in the next seat calmly took one of the biscuits and ate it. Stunned, she couldn't bring herself to say anything, nor even to look at the stranger. Nervously, she continued reading. After a few minutes she slowly picked up and ate the third biscuit. Incredibly, the stranger took the fourth ginger nut and ate it, then to the woman's amazement, he picked up the packet and offered her the last biscuit. This being too much to tolerate, the lady angrily picked up her belongings, gave the stranger an indignant scowl and marched off to the boarding gate, where her flight was now ready.

Flustered and enraged, she reached inside her bag for her boarding ticket, and found her unopened packet of ginger nuts...

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



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