CEdMA-Europe Members' Newsletter - August 2009


Welcome to the July edition of the CEdMA-Europe Members' Monthly Newsletter, which will be sent to CEdMA Europe members and to European colleagues of CEdMA USA members. Please note that from now on, the date on the newsletter will be the beginning of the month rather than the end.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains four articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 16 reports, including several focusing on reviews and the current economic climate, plus four on social media.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the nine articles cover a range of management topics.

As usual, the Learning Methods and Media articles are many and varied (17 this time), with eight on e-Learning and three on Virtual Classroom.

Case Studies and Projects has five articles, all about specific companies.

Measuring Education Value has four articles, on ROI and measurement.

There is one article in Process/Managing Costs/Outsourcing on the cost of e-learning.

There are two articles in Training Professional Topics, on presentations.

In Skills Gap/Technical Certification there is one article on HP and virtualization.

Finally, in the new section called Webinars and Podcasts, there are 12 industry webinars, and two SIG meeting recordings.

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16 September "Marketing and Selling Education on the Web"

The early autumn CEdMA Europe half-day Workshop will take place on 16 September 2009 1300-1700 UK time at Oracle University, Thames Valley Park, Reading.

Justin Collins of Sun will be our main speaker on "e-tailing" a channel to market 2.0.

"With increasing pressure to grow revenue within a challenging economic climate and an empowered consumer base, many organisations are looking to their web marketing and e-tail channels to drive differentiated business value and create market demand. This session reviews some of the global trends, identifies opportunities and provides an overview of the strategy and approach taken at Sun Microsystems to maximise global market online sales opportunities."


1300 Coffee
1330 Introduction - Mike
1335 "e-tailing" a channel to market - Justin Collins, Sun
1500 Break and Networking
1530 An update from other members:
   Judith White, Lawson; Julie Hollway/Alastair Jeffrey, IBM; Neil Gregory, SPSS
1650 Summary
1700 Close

Click to get printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions around Tuesday 1 September 2009.

I look forward to seeing you there!

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Conference 5-6 Nov: “The Value of Training”

At the May conference, the attendees discussed and agreed the following outline topics for the November conference:

  • Why customers buy from us/our competitors

  • Perceived value of different modalities

  • Customer to be approached - “Service Birmingham”

  • Ability to differentiate between Training and Consulting

  • Differentiate between us and Grey Market

  • What tools are we using and what successes are we having to position and sell the value of training?

  • Do our “go to market” understand the value of training and how to communicate this to customers?

  • What did you do following the actions discussed at the last conference?

The full agenda will be published in July/August. However, please reserve the dates in your diary now.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Jul 09)
Abstract News ©2009 Information Inc

IT Training Press Releases (Jul 09)

Industry News Headlines from CLOmedia (Jul 09)

E-Learning Market Update from Kineo (Jul 09)

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Reviews and Current Trends


Learning Executives Confidence Index 2Q09 (Jul 09)
The confidence of learning executives (LXs) rebounded in the second quarter of 2009, after showing signs of stabilization earlier in the year, as reported by Chief Executive Magazine and The Conference Board.
©2009 ASTD


Top Four Ways to Get Closer to your Training Consumers (Jul 09)

Learning leaders were asked "What are you doing differently than what you have done in the past to get closer to your audiences and the consumers of your training product?" ©2009 Expertus


How Extraordinary Leaders Double Profits (Jul 09)

Decoding leadership reveals patterns that can be used to develop leaders that inspire and motivate employees to higher levels of productivity, and deliver profits as a result. Chief Learning Officer, ©2009 Media Tec Publishing


Time to Step Up (Jul 09)
Learning’s role during layoffs.
Chief Learning Officer, ©2009 Media Tec Publishing


Teams that Stay, While on the Go (Jul 09)

Career mobility proves key to high retention in Europe.
T+D Magazine
, ©2009 ASTD


Salary Statistics (Jun 09)

Information from a variety of sources. Elearning!, ©2009 B2B Media Co 


Talent Management Trends (Jun 09)

The integration of learning and talent among corporations is critical for success.

Elearning!, ©2009 B2B Media Co 


Keys to Highly Effective Human Capital Management (Jun 09)

It's no secret; human resources executives are under more pressure that their activities are aligned with business priorities, and to deliver consistently higher performance without increasing their budgets. Elearning!, ©2009 B2B Media Co 


E-learning Goes Mainstream (Jun 09)

This 2009 study of public and private sectors shows how e-learning has evolved since 2002. Elearning!, ©2009 B2B Media Co 


Buyers Speak - Seek New Features and Satisfaction (Jun 09)

Blackboard, Moodle, Saba, and SumTotal are among the most popular brands of learning and talent management software. Elearning!, ©2009 B2B Media Co 


What is Social Media - One Year Later (Jul 09) (warning 20Mb)
There’s a slide on this presentation (a sequel to the original slideshow of the same name released one year ago) that says “Unfortunately, most companies are still treating social media like just another marketing channel.” Change ‘marketing’ to ‘learning’ and view the presentation in that context. It’s packed with advice and facts and might just give someone you know the push they need to understand changes in how we communicate and learn.

©2009 Espresso | Brand Infiltration™


Social media - The natural way of learning (Jul 09)

Here we unpick the current buzz term ‘social media’: what it is, and what does it have to do with learning? TrainingZONE, ©2009 Sift Media


Collaboration and Social Networking in Today's Enterprises (Jun 09)

Today, 34% of all web pages viewed are hosted within social networks, according to LinkedIn. Such trends are pressing enterprises to embrace more collaborative platforms to reach employees, partners, and customers.
, ©2009 B2B Media Co 


Learning Gets Social (Aug 09)

The learning profession has a history of dancing around the subject of informal learning. You might think, “We’ve been talking about it forever and have even dabbled in it. Our worlds aren’t crumbling. I am really busy and don’t have the time or the energy to get involved in informal learning.” But if we don’t respond or take action now, we risk becoming irrelevant. T+D Magazine, ©2009 ASTD


Most Popular Enterprise Learning Providers (Jun 09)

Included are LMS/TMS, Content, Web Conferencing, Web Authoring and Presentation Tools. Elearning!, ©2009 B2B Media Co 


ELearning! Annual Buyers' Guide 2009-10 (Jun 09) (warning 10Mb)

Included are 354 Industry Contacts, 140 Who's Who, 214 Suppliers, and Suppliers by Product Category. Elearning!, ©2009 B2B Media Co


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Training Manager/Director Development


Learning Leaders' Fieldbook (Jun 09) plus podcasts
Senior learning leaders live a precarious life these days. As a result of our tumultuous global economy, we’re witnessing massive change in the world of business and within learning organizations. The role that learning plays within the larger context of business is evolving too. The Learning Leaders' Fieldbook  leaders’ successes and mistakes which will prove invaluable as you continue your own learning career.
©2009 The MASIE Center


Casino on Wall Street (Jul 09)
Securitizing learning with lessons from the downturn.

Chief Learning Officer, ©2009 Media Tec Publishing


The Other Side of the Tracks (Jul 09)

People in the learning community often talk about the importance of understanding the businesses their companies are in, but what about when an executive from the business side transitions to a learning role?

Chief Learning Officer, ©2009 Media Tec Publishing


Taming the Alpha Female (Jul 09)

Kate Lanz looks at the common pitfalls of Alpha females in the workplace, and how to tackle them. TrainingZONE, ©2009 Sift Media


Incorporating Global Diversity into Learning (Jul 09)

Today’s business leaders must operate in the midst of profound worldwide social, political, economic and cultural realignment. Operating in this global environment means learning and development executives must understand and appreciate cultural diversity and its impacts on global learning.

Chief Learning Officer, ©2009 Media Tec Publishing


All Knowing (Jul 09)

Don't let veteran employees leave with their knowledge. Create an environment of knowledge sharing and transfer to ensure legacy information filters throughout the organization. Training, ©2009 Nielsen Business Media 


Right-Sizing Your Team (Jul 09)
Focus on advocacy and inquiry.
Chief Learning Officer, ©2009 Media Tec Publishing


How Not to Train (Jul 09)
Despite the recession, companies are spending millions on ‘pointless and ineffective’ training systems and e-learning courses. Charles Jennings says it’s about time learning managers pulled their heads out of the sand.

TrainingZONE, ©2009 Sift Media


Tuition Fruition (Jul 09)

Most companies offer tuition reimbursement, but few manage it strategically. Here's how to manage your program more effectively for maximum benefit to you and your employees. Training, ©2009 Nielsen Business Media 


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Selling and Marketing Education


5 Tips for Beating the Current Downturn with E-Learning (Aug 09)

Though the remainder of 2009 and beyond, the training department will continue to be under an intense pressure not seen for many years. With training still seen as a cost, not an investment, there will be strong temptation for management to make quick cuts. Training, ©2009 Nielsen Business Media 


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Learning Methods and Media


The Continuous Learning Environment - Surviving Learning Solution Discovery (Jul 09)

One of the most significant changes in the last two decades has been the transition from event-driven instruction to continuous learning. Unfortunately, the design process has not kept up. While the classic ADDIE still describes what has to be done, it requires refinement and iteration in order to be effective, and the Discovery phase (needs assessment and analysis) is key to the change. This article is a guide to ADDIE’s makeover! ©2009 eLearningGuild


Who needs learning objectives? (Jul 09)

Are lists for losers? Charles Jennings ask the age-old question.

TrainingZONE, ©2009 Sift Media


Platforms for Collaboration (Jul 09)

This article identifies three kinds of collaboration platforms - exploration, experimentation, and execution - and then outlines what organizations can do to put these platforms to work for them. Stanford Social Innovation Review, Summer 2009, ©2009 Leland Stanford Jr. University


Five Free Learning Tools (Jul 09)
Resources for learning professionals.

Chief Learning Officer, ©2009 Media Tec Publishing


The Challenges of Integrating Learning 2.0 (Jul 09)

Learning 2.0 has been attracting a lot of attention as a concept and as an approach to supporting learning. However, to be effective, it still requires the cooperation of human beings - it is not a matter of technology alone! Discover a systematic approach to design and implementation of Web 2.0 technology in your organization! ©2009 eLearningGuild


Authoring Tools, Ghosts, and Scared Programmers (Jul 09)

Technology and practice in e-Learning have been advancing quickly, and delivery modalities have become more diverse in the last three years. Design and development practices now offer a wide spectrum of choices, and everyone is not “in the same place.” Lets look at what has been happening, and where we may be heading. ©2009 eLearningGuild


LETSI and the Past and Future of Interoperability Standards (Jul 09)

Interoperability standards, of which SCORM is the best known today, have a long history. Today these standards are at a crossroads, involving multiple organizations, educational institutions, and governments around the world, and with requirements to support both traditional and emerging modalities. Here’s an overview of the emergence of LETSI, the newest of the three organizations involved in SCORM! ©2009 eLearningGuild


Three Things I Learned About Learning on My Deathbed (Jun 09)

Remember that a good course starts with things like no typos and good grammar.  After that, make sure that you’ve found the right motivational hooks and created an environment that facilitates learning.  They’ll make your courses that much better. Rapid E-Learning Blog, ©2009 Creative Commons


Try These Tips for Great-Looking Charts (Jul 09)
It seems that the last few weeks I’ve previewed a lot of courses that had charts or graphs.  Most of the slides kind of looked like the chart below.  You end up with a lot of information and not quite sure what to do with it. Let’s look at three sure-fire ways to make your charts and data more memorable.

Rapid E-Learning Blog, ©2009 Creative Commons


Build Branched E-Learning Scenarios in Three Simple Steps (Jul 09)
Some people suggest that rapid e-learning is only good for basic linear courses and they lament that they can’t build interactive scenarios. Building branched scenarios with your rapid e-learning tools is not only possible, but it’s actually pretty easy to do. Rapid E-Learning Blog, ©2009 Creative Commons


3 Brainstorm Ideas for Your Next E-Learning Course (Jul 09)

The process of playing around and thinking about different ways to approach the course will ultimately help you come up with some pretty cool ideas. Besides, there are enough boring e-learning courses to provide balance to the occasional dumb idea. Rapid E-Learning Blog, ©2009 Creative Commons


Here's a Free PowerPoint Template and How I Made It (Jul 09)

Here’s how to create a PowerPoint e-learning template.  We’re going to use the screen shot as a starting point, but this isn’t about copying the image.  Instead, it’s about the process you go through as you copy it.  The idea is to grow in your visual design skills, learn some techniques, and then learn to build it in PowerPoint.  The production process in PowerPoint helps you become more efficient and faster when building courses.

Rapid E-Learning Blog, ©2009 Creative Commons


Articulate 09 - Rapid E-Learning (Jul 09)

Kineo reviews the latest version of Articulate.



Social Networking - A Force for Development (Jul 09)

Today, there is a need for just-in-time learning solutions that cannot wait for the discipline and rigor required by traditional instructional design.

T+D Magazine, ©2009 ASTD


15 Tips for Webinars - How to Add Impact When You Present Online
(Jul 09)

Whenever you open your mouth, whether you're talking to one person or a thousand, you usually want to get a specific message across. How do you do that best when you are communicating through a webinar? What's different when the lecture is in the virtual world? How do you catch and keep your audience? Here are 15 tips. ©2009 ACM Inc


More Death by Slide Deck? (Jul 09)
Making the most of the virtual classroom.

Chief Learning Officer, ©2009 Media Tec Publishing


The Non-Drowsy Virtual Classroom (Jul 09)

As in the classroom, so online. Virtual classrooms live by slightly different rules, but the foundation is still facilitating to ensure alert and engaged learners.

T+D Magazine, ©2009 ASTD


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Case Studies and Projects


Flex Training (Jul 09)

BB&T uses cutting-edge learning management technology to bring agility to regulatory and policy training. T+D Magazine, ©2009 ASTD


The Reality of Challenges (Jun 09)

LPL Financial boosts resourceful learning by using fewer, but more efficient, learning resources. Elearning!, ©2009 B2B Media Co 


Adding Value through Measurement (Jul 09)

Leadership development firm The Soderquist Center reversed declining enrollment in one of its signature programs by quantifying its benefits, and learned more about itself in the process. Chief Learning Officer, ©2009 Media Tec Publishing


Teaching an Old Dog New Tricks - A Traditional Institution Evolves (Jul 09)

An institution, with a strong curriculum of live three- to five-day seminars, faced the tough economic times of the nation and its target industry, and expanded its curriculum to include online semi-synchronous training methods. Learn about this response to the economic climate, and how it was a key component of developing new curriculum and reaching new audiences, an inevitable step in the evolution of a teaching institution. ©2009 eLearningGuild


Content Mastery (Jun 09)

How Capital City Bank transformed its training department into a cost-effective, development powerhouse. Elearning!, ©2009 B2B Media Co 


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Measuring Education Value


The New Finish Line for Learning (Jul 09)

The bar is being raised on successful training delivery, and on-the-job performance improvement is the newest gauge of effective learning transfer.

T+D Magazine, ©2009 ASTD


Productivity in a Networked Era - Not Your Father's ROI (Jul 09)

Today’s networked era requires a new way to make investment decisions that incorporates intangible assets and more accurately depicts how value is created.

Chief Learning Officer, ©2009 Media Tec Publishing


Cost and Availability Drive Modality Mix (Jul 09)

CLOs are increasingly trying to apply the right delivery option for the content, audience and environment.

Chief Learning Officer, ©2009 Media Tec Publishing


Building the Business Case for e-Learning (Jul 09) plus Proposal Insert

This report takes an in-depth look at the evaluation phase of e-Learning from a business perspective. Whether new to e-Learning or already invested and considering a project extension, this report illustrates the early decisions and analysis needed. It includes a high-level financial analysis, a detailed ROI calculation and a supplemental business proposal outline. ©2009 eLearningGuild


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Processes/Managing Costs/Outsourcing


The Cost of E-Learning (Jul 09)

"How much will it cost?" It's one of the first questions asked by anyone looking to start an online program. The answer, of course, is neither easy nor straightforward. eLearn Magazine, ©2009 ACM Inc


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Training Professional Topics

7 Steps to a World-Class Rehearsal (Jul 09)
Rehearsal is a practice more honored in the breach than the occurrence, and it should be the other way around. ©2009 Public Words

Use Visuals to Expand Your Presentation Reach (Jul 09)
The "Tell 'n' Show" method covers three key areas of a presentation: content, design, and delivery. But it also stresses how to get more marketing bang from the presentations you create by using them across multiple delivery channels and audiences. ©2009 Ellen Finkelstein

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Education Administration

No articles this month.


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Skills Gap/Technical Certification


HP Helps Develop Real Skills for a Virtualized Infrastructure (Aug 09)

Virtualization is, without question, a red-hot field in IT at the moment. Hewlett-Packard’s certification programs around virtualization include training on blades, storage and client computing. CertMag, ©2009 Media Tec Publishing


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Webinars and Podcasts


Twitter, Blogs and Forums within a Certification Program (Jul 09) - charts here

Can they be used effectively to support a certification program? Can they pose problems? This session will provide examples of what some companies are doing to use these tools and to protect themselves from candidates who abuse them. The session will be primarily a discussion by participants discussing the pros and cons of using social networking tools in certification programs. Joan Lee, Genesys University. CEdMA Certification SIG, 30 Jul 09


Exciting New Possibilities with Mobile Learning 2.0 (Jul 09) - charts here

Mobile learning has been talked about for at least ten years, but is only now becoming a realistic possibility. That is because the technological advances needed for new innovative applications are just now coming on stream. This webinar explores this new world of mobile learning, and suggests how you can use it in employee training. Brandon Hall, 22 Jul 09

Designing Practice-Centric Learning (Jul 09)

This session focused on the differences between Information and Instruction, and described a series of instructional strategies using sequences or stages to provide both. These strategies create a "practice-centric" approach that requires learners to be actively involved in their instructional experience.
eLearning Guild, 21 Jul 09


Leveraging User-Generated Content and Social Media Tools (Jul 09) - charts here

Cushing Anderson of IDC and ACS strategist Caroline Avey discussed how increasing learner engagement and commitment to the content can have a powerful impact on learning effectiveness. They describe how to leverage user-generated content and social media tools to increase the usage of training without radically shifting delivery strategy. Training Industry Inc, 16 Jul 09


Using Google for Online Learning (Jul 09) -  charts here

This webinar describes some of the pros and cons of using Google applications in your organization and shows how 20 Google applications are being used for online learning. Brandon Hall, 15 Jul 09


Modern Enterprise Learning Index (Jul 09)

Bersin’s Modern Enterprise Learning Index includes 10 critical guiding principles and related measures for high-impact learning in today’s modern corporate world. These metrics can help assess readiness for the next-generation of corporate learning and determine priorities. Bersin and Associates, 14 Jul 09


Making Sense of Social Media in Workplace Learning (Jul 09)
When Twitter is on the front pages of the newspaper, you know social networking has arrived, but just because it's popular does that mean it'll work in your  organisational learning? This presentation argues that using social media tools needs more thought than just coupling some web 2.0 resources to teaching 1.0. Learning and Skills Group Webinar, 9 Jul 09


Improving Your Online Presentation Skills (Jul 09) - charts here
Not sure if you’re engaging enough online? You can become a more engaging and persuasive spokesperson for your organization while feeling comfortable and in control during your online seminars. This presentation shares with you the techniques to use and pitfalls to avoid when delivering presentations over the web. Adobe Webinar, 9 Jul 09


Rapid e-learning Project Management (Jul 09) - white paper here
The whitepaper and webcast describe some key tips and a model that can easily be implemented to streamline your rapid e-learning project management and ensure that your projects are delivered within the parameters set.

Mohive Webinar, 8 Jul 09


Learning Management Systems - Trends and Issues (Jul 09)
What have been the recent trends in Learning Management Systems? Where will these trends lead? And what are some of the issues that LMS vendors and users face today? This webinar addressed these questions.
Brandon Hall Webinar, 8 Jul 09


Structured Authoring and Information Reuse (Jul 09)

This webinar describes the six steps you can apply immediately to begin creating reusable, structured content together with the top 10 things authors and managers need to know about structured authoring and information reuse.

Training Industry Webinar, 7 Jul 09


Top Synchronous Training Myths and Their Realities (Jul 09) - charts here

There are several well-known myths associated with Virtual Classroom, but  attendees gave their experience of the realities.
CEdMA Virtual Classroom SIG, 7 Jul 09


Managing Virtual Teams (Jul 09) - charts only here, chat here
This webinar first looked at research on the most effective practices in forming and managing a virtual team. This was followed by an online clinic on problems with managing virtual teams that the audience identified.
Brandon Hall Webinar, 2 Jul 09


Introduction to Mobile Learning and Performance Support (Jun 09)

With over 4.1 billion mobile devices in use today, change to the ways people work and communicate is inevitable. The question is, "how can we best take advantage of it". This webinar explores the issues and benefits of using mobile technologies to improve learning and job performance.

Outstart Webinar, 30 Jun 09


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And, Finally.....




Measuring by averages story (analysis, measurement, statistics)

Three statisticians went hunting in the woods. Before long, one of them pointed to a plump pigeon in a tree, and the three of them stopped and took aim. The first fired, missing the bird by a couple of inches to the left. Immediately afterwards the second fired, but also missed, a couple of inches to the right. The third put down his gun exclaiming, "Great shooting lads, on average I reckon we got it..."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



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