CEdMA-Europe Members' Newsletter - October 2009


Welcome to the October edition of the CEdMA-Europe Members' Monthly Newsletter, which will be sent to CEdMA Europe members and to European colleagues of CEdMA USA members. Please note that from now on, the date on the newsletter will be the beginning of the month rather than the end.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains four articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are four reports, including a couple on e-learning.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the six articles cover a range of management topics.

There are two articles in Selling and Marketing Education, both on "e-tailing" of education and presented at a recent CEdMA Europe workshop.

As usual, the Learning Methods and Media articles are many and varied (10 this time), with three on e-Learning, and four on games and simulations.

Case Studies and Projects has seven articles, all about specific companies.

Measuring Education Value has two articles, both about ROI.

There is one article in Process/Managing Costs/Outsourcing about e-learning and economics.

There is one article in Training Professional Topics, on how to fare well in a down economy.

In Skills Gap/Technical Certification there is none article from Caveon on their experiences with exam security.

Finally, in the new section called Webinars and Podcasts, there are four industry webinars.

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16 September "Marketing and Selling Education on the Web"

The early autumn CEdMA Europe half-day Workshop took place on 16 September 2009 at Oracle University, Thames Valley Park, Reading.

31 people from 16 companies attended, with a further 17 cancelling through pressure of work.

The presentation materials are in the members-only section of the website.

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Conference 5-6 Nov: “The Value of Training”

The Autumn Conference will take place at the Marriott Royal in Bristol.

The theme is "The Value of Training", a topic area voted by you the members as being the most pressing in the current environment.

Following the recent successful change, Pulse of the Industry will again get everyone to share their hot topics, which will have been gathered in an online survey in advance with other input. Pulse is intended to introduce everyone, and help with networking during the event, as individuals explain what their key interests are and what they actually did do following the May conference.

The keynote session is “What Customers are Looking for” in which a customer describes how Customer Learning Directors are faced with not only building their people’s skills to implement IT infrastructure projects successfully but also maintaining the skills necessary to keep all existing applications running smoothly. This leads to such questions as “What makes them choose us, or our competitors, or even the “grey” market?” and “Are they looking for traditional instructor-led, synchronous virtual classrooms, asynchronous e-learning, or a blended approach?”

The following sessions address the theme and help us answer these questions.


Training, Consulting, Partners, Independents – What is the Best Mix?
The value proposition of a training group is that they are educationists, whereas for a consulting team is that they are technology or market specialists. Partners may have specific industry skills, and independents may be flexible on cost and supply. So how do we collaborate with these groups to provide the best total solution value?


Do Our “Go to Market” Channels Understand the Value of Training?
Depending upon whether you rely on your own sales team, software sales, consulting, partners and resellers, or any combination of these, it’s vital that they not only understand the value of training, but also know how to communicate it. Let’s discuss what successes we’ve had in positioning and selling the value of training.


How to Deal with the Grey Market
Is the grey market always a threat? Are there occasions when we can use them rather than fight them? Should their value proposition ever threaten ours?


What actions/activities do you plan to take to define and sell the value of training?
In two groups, we’ll document actions you plan to take back to work, based on what you’ve heard at this conference.


The training manager's personal development session is Influence at Work, lead by Sold Out Trainers. Influencing is: “The power that somebody has to affect other peoples thinking”. This session allows you to see for yourselves what works and what doesn’t when trying to influence colleagues, customers, suppliers, and so on.  


Here's the latest agenda.

Please let Mike know if you want to attend.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Sep 09)
Abstract News ©2009 Information Inc

IT Training Press Releases (Sep 09)

Industry News Headlines from CLOmedia (Sep 09)

E-Learning Market Update from Kineo (Sep 09)

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Reviews and Current Trends


Building a Better Learning Organisation (Sep 09)

The internal currency of today’s companies is knowledge. The mandate of the modern learning organization must be to stand as a center of excellence for the creation, acquisition, and flow of knowledge in all of its forms.
LX Briefing,
©2009 ASTD


What every L&D professional needs to know about e-learning (Sep 09)

Clive Shepherd and Laura Overton take a look back over learning technology's recent history and argue that trainers need to get with the times.

©2009 Clive Shepherd and Laura Overton


Hi-Tech Logistics (Sep 09)

New trends and technologies help employers to push the training boundaries in the high-tech sector. Training, ©2009 Nielsen Business Media 


Optimizing E-Learning Technologies (Sep 09)

The key is creating a framework to assist in making choices that will introduce appropriate online learning technologies at the right place, at the right time, and for the right reasons. Training, ©2009 Nielsen Business Media 


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Training Manager/Director Development


Engage the Managers of Distance Learners (Sep 09)

Your Learning Management System can be used as a tool to encourage managers of distance learners to be more involved in their employees’ training.

Training, ©2009 Nielsen Business Media 


Yes, You Can Guarantee Business Results from Training! (Sep 09)

Organizations that are successful at turning training into business impact operate with the belief that getting results from training is a whole-organization responsibility. They have clearly defined processes for the senior stakeholder, manager, participant, and learning professional. ASTD Links, ©2009 ASTD


Continuous Potential (Sep 09)

By recognizing that “teachable moments” occur every day, employees will continue to learn and improve their abilities long after the learning event has concluded. Training, ©2009 Nielsen Business Media 


Who Needs IT? (Sep 09)

Training does. Technology has enabled an incredible number of learning opportunities that can benefit an increasingly dispersed workforce, but the most productive training session won’t benefit anyone if it can’t be delivered.

Training, ©2009 Nielsen Business Media 


A guide to navigating the digital copyright maze (Sep 09)

Avoid getting into legal bother with this handy digital copyright rules for trainers.

TrainingZONE, ©2009 Sift Media 

How to Kill an Instructor-Led Training Program (Sep 09)
We applied our combined 50 years of experience to this challenge - how to ensure that your instructor-led training programs die an early death. By following these eight steps we can guarantee that you will never have to deal with an over-booked classroom again.
LINKS+, ©2009 ASTD

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Selling and Marketing Education


"e-tailing" a channel to market (Sep 09)

With increasing pressure to grow revenue within a challenging economic climate and an empowered consumer base, many organisations are looking to their web marketing and e-tail channels to drive differentiated business value and create market demand. This session reviews some of the global trends, identifies opportunities and provides an overview of the strategy and approach taken at Sun Microsystems to maximise global market online sales opportunities for education and training. CEdMA Europe Workshop, ©2009 Sun Microsystems


"e-tailing" - is the effort worth it (Sep 09)

Let's explore the effectiveness of the internet as a marketing and sales channel for training and highlight some of the challenges we have faced.

CEdMA Europe Workshop, ©2009


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Learning Methods and Media


Brain Research, Instructional Strategies, and e-Learning - Making the Connection (Sep 09)

Instructional strategies (sometimes called "pedagogies" or “andragogies”) and their supporting tactics are the heart of instructional design. Research is giving designers much valuable information about the way the brain works and how humans learn. We can use this information to guide our designs and make much better use of traditional strategies, and to create new methods to improve learning. ©2009 eLearningGuild


Outgrowing the Homegrown E-learning Solution (Sep 09)

Recognizing when an in-house system just isn’t enough.

Training, ©2009 Nielsen Business Media 


Udutu E-learning (Sep 09)

Could there be a free online collaborative e-learning authoring tool that creates some basic e-learning that's actually pretty decent? Udutu might just fit your needs. ©2009 Kineo


Learning on the Move (Sep 09)

While the use of mobile devices continues to grow at breakneck speed, the promise of learning delivered in a handheld unit has been slow to connect.

LX Briefing, ©2009 ASTD


Virtual Worlds, Simulations, and Games for Education - A Unifying View (Sep 09)
Many practitioners sense an overlap between virtual worlds, games, and simulations, and yet they know that one is not synonymous with the other. Here's a framework  that recognizes the relationships among these interactive learning solutions. ASTD Links, ©2009 ASTD


How Games are Magic (Sep 09)

Because Serious Games can Engage and Teach Employees, their role in Corporate Learning can be Vital. Elearning! ©2009 B2B Media Co


Team Development of Simulation-Based Application Training (Sep 09)

What do you do when you have a big application software training project, but limited time, limited access to SMEs, a global audience, and existing content that doesn’t meet the client’s needs? ©2009 eLearningGuild


Virtual Worlds - Barriers to Their Business Value and Operability (Sep 09)

For several years, early adopters have been excited about using virtual worlds for e-Learning, but organizations have been slow to share that enthusiasm. In this week's article, the author looks at the reasons for this reluctance, and at what must happen before virtual worlds become part of every instructional designer's arsenal. ©2009 eLearningGuild


10 Things I've Learned About Teaching Online (Sep 09)

Michelle Everson has been teaching courses online for five years. In her post she shares 10 lessons she’s learned. eLearn Magazine, ©2009 ACM


LMSs for less than $20,000 (Sep 09)

Low-cost options are perfect for some buyers, not so perfect for others, according to the experts. Elearning! ©2009 B2B Media Co


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Case Studies and Projects


How Do You Manage in a Downturn (Aug 09)
In 2001, Cisco Systems was a decentralized company organized around three lines of business (LOBs). Each LOB was focused on a customer segment. The first was service providers such as AT&T, Verizon and Comcast. The second was enterprises, some of them large multinationals. The third was small- to medium-sized commercial companies. Each LOB produced a line of products that were customized for that segment’s needs, generating enormous growth during the dot-com bonanza. Of course, that growth came to an abrupt end in 2001 when Cisco announced losses of $2.69 billion and layoffs of 18 percent of the workforce in the first quarter of the year. Cisco used the crisis to transform itself.
Talent Management,
©2009 Media Tec Publishing


Don't Leave Home Without It (Sep 09)

Accenture brings mobile compliance training to its worldwide workforce using a BlackBerry-based “chunk-as-you-go” approach.

Training, ©2009 Nielsen Business Media 


Instructional Design for End User Application Training (Aug 09)

For instructional designers without a background or experience in application development, producing e-Learning for end-user training during the development can be a great challenge. It can be difficult to communicate with the development team because of time constraints, and especially because of a lack of familiarity with the documentation that the team produces. ©2009 eLearningGuild


Vistaprint's Wiki Way (Sep 09)

How to use wikis for documenting processes or training.

Training, ©2009 Nielsen Business Media 


Boosting Sales Performance (Aug 09)

Their excellent learning programs have provided the impetus for CA and Cisco's dynamic growth. Elearning! ©2009 B2B Media Co


Next Generation Blended Learning (Jun 09)

This report details the development and implementation of the J2EE Fast Track learning program at Nationwide Insurance and includes discussion on executive sponsorship, identification of candidates, launch activities, and lessons learned.
©2009 Bersin and Associates


Alcatel-Lucent University Surveys the Power of Mobile Technology
(Sep 09)

Alcatel-Lucent University explores the use of mobile technology to keep its annual sales conference fresh and innovative. LINKS+, ©2009 ASTD


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Measuring Education Value


An Effective Way to Demonstrate ROI in E-Learning (Sep 09)

This case study examines how Farmacias del Ahorro, a Mexican company that manufactures generic drugs, changed its instructor-led training program to an e-learning design to efficiently meet the company's training needs and produce a higher ROI. ASTD Links, ©2009 ASTD


Scared to Evaluate - Return on Learning is your Lifeline (Aug 09)

Lack of progress in measuring return on learning investment hampers future implementations. Elearning! ©2009 B2B Media Co


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Processes/Managing Costs/Outsourcing


E-Learning and Economics (Sep 09)

Demands for costly, time-consuming implementations of large e-learning software packages are unlikely to be signed off on quickly in the current economic situation, so a viable alternative is to begin with a smaller-scale deployment that enables trainers to show impact rapidly.
Training, ©2009 Nielsen Business Media 


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Training Professional Topics

16 Tips to Help Consultants Fare Well in a Down Economy (Sep 09)
Due to the current financial climate, independent consultants need to take initiative and stay driven to achieve lasting results. ASTD Links, ©2009 ASTD

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Education Administration

No articles this month.


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Skills Gap/Technical Certification


Caveon Speaks Out on IT Exam Security (Sep 09)

From its unique position, Caveon has seen critical and pressing issues that all IT certification program managers should understand concerning the security of their exams. ©2009 Caveon


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Webinars and Podcasts


Five Influences on the Future of Learning Technologies (Sep 09) - charts only here

Bryan Chapman describes innovative learning techniques and technologies that are shaking up the industry. Training Magazine Webinar, 8 Sep 09


Working with SMEs to Generate Great E-learning (Sep 09) - charts only here

Learning and Development professionals frequently need to work with Subject Matter Experts (SME), understanding what they know and the best way to train on it. It isn't always easy. How can you make best use of their time and yours?

Learning and Skills Group Webinar, 10 Sep 09


Making the Most of Mobile Learning (Sep 09) - charts only here

The arrival of the smart phone has changed everyone’s expectations about what is possible with mobile devices: now it really is possible to put learning in your pocket. No mere fad for millennials, mobile learning enables sales people, retailers and field engineers to do their jobs faster and better than ever before.

Learning and Skills Group Webinar, 10 Sep 09


Increasing Virtual Learning And Webinar Effectiveness With Your Social Learning System (Sep 09) - charts only here

It's one thing to have a social learning system. It's another to effectively facilitate social learning to achieve business benefits for the participants and your company. Start developing your skills as a Social Learning Facilitator. Webinars and other online learning experiences can be valuable, but aside from a few presenter skills and parlour tricks, they're pretty flat experiences for learners. Chat is an interactive learning experience? Come on! Do participants exit with goals for applying the information? Do they apply it? What happens? Who knows??? This session shows how to create a more robust, interactive learning experience that also answers these critical questions. Training Magazine Webinar, 11 Sep 09


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And, Finally.....




The Gardener's Badge Story (positive thinking, attitude, seeing the good side)

A landscape gardener ran a business that had been in the family for two or three generations. The staff were happy, and customers loved to visit the store, or to have the staff work on their gardens or make deliveries - anything from bedding plants to ride-on mowers.

For as long as anyone could remember, the current owner and previous generations of owners were extremely positive happy people.

Most folk assumed it was because they ran a successful business.

In fact it was the other way around...

A tradition in the business was that the owner always wore a big lapel badge, saying Business Is Great!

The business was indeed generally great, although it went through tough times like any other. What never changed however was the owner's attitude, and the badge saying Business Is Great!

Everyone who saw the badge for the first time invariably asked, "What's so great about business?" Sometimes people would also comment that their own business was miserable, or even that they personally were miserable or stressed.

Anyhow, the Business Is Great! badge always tended to start a conversation, which typically involved the owner talking about lots of positive aspects of business and work, for example:

  • the pleasure of meeting and talking with different people every day
  • the reward that comes from helping staff take on new challenges and experiences
  • the fun and laughter in a relaxed and healthy work environment
  • the fascination in the work itself, and in the other people's work and businesses
  • the great feeling when you finish a job and do it to the best of your capabilities
  • the new things you learn every day - even without looking to do so
  • and the thought that everyone in business is blessed - because there are many millions of people who would swap their own situation to have the same opportunities of doing a productive meaningful job, in a civilized well-fed country, where we have no real worries.

And so the list went on. And no matter how miserable a person was, they'd usually end up feeling a lot happier after just a couple of minutes listening to all this infectious enthusiasm and positivity.

It is impossible to quantify or measure attitude like this, but to one extent or another it's probably a self-fulfilling prophecy, on which point, if asked about the badge in a quiet moment, the business owner would confide:

"The badge came first. The great business followed."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



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