CEdMA-Europe Members' Newsletter - November 2009


Welcome to the November edition of the CEdMA-Europe Members' Monthly Newsletter, which will be sent to CEdMA Europe members and to European colleagues of CEdMA USA members. Please note that from now on, the date on the newsletter will be the beginning of the month rather than the end.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains five articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 12 reports, including four on the impact and outlook in the current economic climate.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the nine articles cover a range of management topics.

There are two articles in Selling and Marketing Education, both on generating revenue.

As usual, the Learning Methods and Media articles are many and varied (12 this time), with four on e-Learning, and two on LMSs..

Case Studies and Projects has three articles, all about specific companies.

Measuring Education Value has eight articles, with four on the Kirkpatrick levels.

There are four articles in Process/Managing Costs/Outsourcing with three on outsourcing.

There are three articles in Training Professional Topics, about different aspects of the job.

Education Administration has an article on shared services.

In Skills Gap/Technical Certification there is one article on the Open Group's certification programs.

Finally, in the new section called Webinars and Podcasts, there is one industry webinar, two podcasts and one Virtual Classroom SIG recording.

Back to top



CEdMA Europe Board




Results of the Board Elections

In accordance with the Articles of  Association, one third of the Board, that is, two members (Hans Hirschi and Jasmine Huxtable-Wright), stood down, and volunteers from the membership were invited to stand for election.

Two members (Reiner Deichmann and Alastair Jeffrey) declared their candidacy. This would normally have triggered an election, but after careful consideration, the Board voted to extend their number to nine, the maximum allowed under the Articles. This will bring more ideas for programmes and of course allow more flexibility in getting facilitators for workshops and conferences!

So, please join me in congratulating both Reiner and Alastair on their appointments. You can see them in person at the conference next week and we must thank Alastair for arranging a panel of three customers as our keynote speakers (see next item).

The new Board therefore comprises:


Reiner Deichmann


Norman Buckberry


Hans Hirschi


Phil Lawman


Alastair Jeffrey


Neil Gregory


Simon Maskrey


Philip Bourne


Jasmine Huxtable-Wright

Back to top










Conference 5-6 Nov: “The Value of Training”

The Autumn Conference will take place at the Marriott Royal in Bristol.

The theme is "The Value of Training", a topic area voted by you the members as being the most pressing in the current environment.

Following the recent successful change, Pulse of the Industry will again get everyone to share their hot topics, which will have been gathered in an online survey in advance with other input. Pulse is intended to introduce everyone, and help with networking during the event, as individuals explain what their key interests are and what they actually did do following the May conference.

The keynote session is “What Customers are Looking for” in which three customers (Ernst and Young, Nationwide and Xerox Europe) describe how Customer Learning Directors are faced with not only building their people’s skills to implement IT infrastructure projects successfully but also maintaining the skills necessary to keep all existing applications running smoothly. This leads to such questions as "What do you define as the value of training?", “What makes you choose us, or our competitors, or even the “grey” market?” and “Are you looking for traditional instructor-led, synchronous virtual classrooms, asynchronous e-learning, or a blended approach?”

The following sessions address the theme and help us answer these questions.


Training, Consulting, Partners, Independents – What is the Best Mix?
The value proposition of a training group is that they are educationists, whereas for a consulting team is that they are technology or market specialists. Partners may have specific industry skills, and independents may be flexible on cost and supply. So how do we collaborate with these groups to provide the best total solution value?


Do Our “Go to Market” Channels Understand the Value of Training?
Depending upon whether you rely on your own sales team, software sales, consulting, partners and resellers, or any combination of these, it’s vital that they not only understand the value of training, but also know how to communicate it. Let’s discuss what successes we’ve had in positioning and selling the value of training.


How to Deal with the Grey Market
Is the grey market always a threat? Are there occasions when we can use them rather than fight them? Should their value proposition ever threaten ours?


What actions/activities do you plan to take to define and sell the value of training?
In two groups, we’ll document actions you plan to take back to work, based on what you’ve heard at this conference.


The training manager's personal development session is Influence at Work, lead by Sold Out Trainers. Influencing is: “The power that somebody has to affect other peoples thinking”. This session allows you to see for yourselves what works and what doesn’t when trying to influence colleagues, customers, suppliers, and so on.  


Here's the final agenda.

We have 40 members planning to attend, a record! However, even at this late stage, lease let Mike know if you want to attend.

Back to top



Recent Articles from the Education and Training Press




CEdMA (USA) Conference a Resounding Success (Oct 09)

See the October 16 Press release.

©2009 TrainingIndustry Inc

Worldwide Training Industry News (Oct 09)
Abstract News ©2009 Information Inc

IT Training Press Releases (Oct 09)

Industry News Headlines from CLOmedia (Oct 09)

E-Learning Market Update from Kineo (Oct 09)
plus referenced
Ambient Insight Executive Summary (Oct 09)

Back to top

Reviews and Current Trends


Learning Executives Confidence Index 3Q09 (Oct 09)
The confidence of learning executives (LXs) continued to increase in the third quarter of 2009, after significantly rebounding earlier in the year, as reported by Chief Executive Magazine and The Conference Board. ©2009 ASTD


CLO Business Intelligence Board on the training outlook for 2010 (Nov 09)

The most recent survey on how CLOs are outlooking 2010.

Chief Learning Officer, ©2009 Media Tec Publishing


Economic impact on Training Investments (Nov 09)

A recent survey of chief learning executives reveals the impact of the recession on budgets and future investment plans.

Chief Learning Officer, ©2009 Media Tec Publishing


Trends, Topics and Tools to Stay Ahead of the Curve (Oct 09)

How are the world’s leading organizations developing their people and honing employees’ skills? What is the role of the Learning & Development function today and how will that change in the future? futurethink asked today’s leading thinkers in the area of Learning & Development to share perspectives on where things stand today — and where they are going in the future. The findings may surprise you. ©2009 futurethink


Cream of the Crop (Oct 09)

The ASTD BEST Awards recognize organizations that demonstrate enterprise-wide success as a result of employee learning and development. These award-winning companies have made a strong investment in learning, created a safe and engaging learning environment, and used new and innovative technologies to design and deliver learning. T+D, ©2009 ASTD


e-Learning in 2009 - what happened? (Oct 09)

Experts, visionaries, and skeptics had plenty to offer about the state of e-learning this year. LX Briefing, ©2009 ASTD


10 Tools for (20)10 (Oct 09)

Once again this year, there are a number of tools appearing for the first time on the list, so in this article I am going to highlight briefly 10 of these new tools that I think are useful, innovative, cost effective and certainly worth considering for 2010.

© Centre for Learning & Performance Technologies, 2006-2009


Catching the Google Wave (Oct 09)

Google Wave has generated much discussion among educators and trainers in the last five months, as the potential of this communication platform has begun to be known. Here, you can learn what the status of Wave is, where its current strengths and weaknesses are, and how it may be useful in the design, development, delivery, and management of e-Learning. ©2009 eLearningGuild


The LMS Market - Hotter than Ever (Oct 09)

In the last 60 days I’ve had the opportunity to attend five major industry events which cover corporate learning: user group meetings at Plateau, Saba, SumTotal and Taleo and the HR Technology Conference. While all this travel has taken a toll on my sleep, it did reinforce the tremendous importance of corporate learning technology. Josh Bersin Blog, ©2009 Bersin and Associates


In some classrooms, books are a thing of the past (Oct 09)

The digitization of books is having a positive financial effect on learning. Increasingly, school boards are eliminating the need for expensive paper-based textbooks and adopting all-digital content for their classes. In a state such as California, the move from paper-based to digital books translates into a saving of hundreds of millions of dollars for schools and learners. ©2009 Washington Post


Comparing tools for cross-organizational collaboration (Oct 09)
Some companies would like to experiment with close collaboration across organizational boundaries (discussing information), so here is a comparison of tools.
©2009 Future Workspaces


Why Email No Longer Rules (Oct 09)

This articles focuses on the decrease use and importance of email as a communication tool - overshadowed by more collaborative and social media formats. Wall Street Journal, ©2009 Dow Jones & Company, Inc.


Back to top


Training Manager/Director Development


A Two-Way Street (Oct 09)
Exploring the recruitment-development continuum.

Chief Learning Officer, ©2009 Media Tec Publishing


The Checklist for Modern Enterprise Learning (Oct 09)

Staying current in fast-changing markets.

Chief Learning Officer, ©2009 Media Tec Publishing


Tapping Into Research for Innovation (Nov 09)

How can the CLO conduct company research that will serve as a sustainable driver of innovation? Chief Learning Officer, ©2009 Media Tec Publishing


Whose Learning Are You Responsible For (Oct 09)
Responsibility extends beyond the enterprise.

Chief Learning Officer, ©2009 Media Tec Publishing


Web 2.0 and Change Present Challenges to Many Learning Executives
(Oct 09)

Jay Cross, champion of informal learning, Web 2.0 and systems thinking, talks about the changing role of the CLO. LX Briefing, ©2009 ASTD


So You've Decided to Hang up your Shingle (Oct 09)

Been laid off? Tired of the corporate uncertainty and constant worry about whether or not you’re going to have a job by the end of the quarter? Think there is a nice severance package in your future? These thoughts may lead you down the path to considering working from your new office – your home office. T+D, ©2009 ASTD


Short-Term Assignments - Training on the Fly (Oct 09)
One of the many challenges for learning executives in multinational organizations is to bring contract employees up to speed quickly, efficiently and cost-effectively.

Chief Learning Officer, ©2009 Media Tec Publishing


Story Listening - A Skill for Leaders (Nov 09)
There are two sides to every story.

Chief Learning Officer, ©2009 Media Tec Publishing


Learning From Stories of Happiness (Nov 09)

Engaging talent through the power of narrative.

Chief Learning Officer, ©2009 Media Tec Publishing


Back to top


Selling and Marketing Education


Creating a Business Development System That Works Like a Charm!
(Oct 09)

A well thought-out business development system (BDS) should predictably and consistently get you in front of the right people at the right time with the right message. But that’s only half of it. Knowing what to say to convert interest into new business and actually delivering what you promise is the other half.

Links+, ©2009 ASTD


How to Boost Business Revenues with Learning 2.0 Portals (Oct 09)

Learning 2.0 portal investments can vary in size depending on many factors, with six-figure outlays being common. Using the ROI rule of thumb that worked for a large technology company's $100 million learning organization, divide your total opportunity cost by 5. If the result is a six-figure dollar amount or more, it's a good indication that a 2.0 portal proposal for your organization aligns with industry benchmarks. ©2009 Expertus


Back to top


Learning Methods and Media


It's Story Time (Oct 09)

Great storytelling skills can be learned. Training designers and facilitators know that a good story is priceless in practice. T+D, ©2009 ASTD


Five Ways To Provide Microlearning (Nov 09)

New opportunities arise from digital information.

Chief Learning Officer, ©2009 Media Tec Publishing


Revolutionizing e-Learning - Innovation through Social Networking Tools (Oct 09)

Many e-Learning practitioners are looking for examples of ways in which instructional designers are using social media. There are already a number of innovative applications that are publicly available. Here we show you a selection of the best uses to date of social networking, along with new tools, lessons learned, and research on what’s next. ©2009 eLearningGuild


Raptivity E-Learning (Oct 09)

Raptivity has been around for a while. Kineo took another look at it this month.

©2009 Kineo


Compliance e-Learning - Best Practice (Sep 09)
This guide focuses the intention, method and design approach for compliance e-learning. ©2009 Kineo


Doing More With Less - Really (Nov 09)
Maximizing virtual learning.
Chief Learning Officer, ©2009 Media Tec Publishing


21st Century Learning Management (Sep 09)

On 25th September, The eLearning Network held their “Next Generation Learning Management” Event. A Cross section of eLN members; private and public sector users, LMS And content vendors as well as consultants and other users attended. All attendees took part in an activity to identify what was required in an LMS that was fit for the 21st Century. The Activity was carried out in World Café style, and the subject was covered from the perspective of learners, businesses, L&D Departments and IT. This Is the output of that activity.

©2009 The eLearning Network CIC Ltd


The Evolution of the LMS - From Management to Learning (Oct 09)

How are traditional Learning Management Systems (LMS) dealing with the challenges posed by a participatory Web 2.0 world, where open source education systems, user-generated content, and myriad online content and process management systems are challenging the LMS's centrality in eLearning?

©2009 eLearningGuild

Interview with Ellen Wagner (Oct 09), co-author of this report

©2009 Kineo


Implementing Social Media Effectively - Addressing the Critical Organizational Challenges (Oct 09)

Everyone wants to get into social media it seems. And, organizations are no different. But, the truth is that simply having the social media available is no guarantee it will be used. And, even if it is used, merely having it is no guarantee that it will deliver the business impact envisioned. Organizations must address the critical organizational challenges. ©2009 Lance Dublin


Social Media in Learning (Oct 09)

A frequent question on Twitter and LinkedIn is, “Do social media have a place in learning?” Many trainers think the answer is, “No.” Read this article to learn why that’s the wrong answer, and how to implement social learning in your e-Learning designs! The Social Web changes the roles of instructional designers and trainers as it changes strategies for e-Learning. Here are the issues, and questions to ask during design. ©2009 eLearningGuild


Culture Change and Learning Online - Online Social Networks Enable Individuals (Oct 09)

It’s not possible to introduce social networks for e-Learning without considering their effect on an organization’s total business process. Social networks are a disruptive process, and managers of e-Learning initiatives would do well to keep this in mind. Implement wisely, and in collaboration with the executive team. Read on to understand the dimensions of this job! ©2009 eLearningGuild


PREP for Web Conferencing Success (Oct 09)

How to ensure a smooth delivery of your web conference by using the PREP model for web conferencing. Links+, ©2009 ASTD


Voice-Over Audio Narration for e-Learning (Oct 09)

This short post promotes the benefit of hiring professional voice talent for online narration (e-learning, marketing presentations, and so on).
©2009 Ridge View Media


Back to top


Case Studies and Projects


They All Shine On (Oct 09)

Maximizing on its innovative culture, Sun Microsystems finds the balance between the knowledge that people need and the ease and freedom that they want.

T+D, ©2009 ASTD


Turnaround at NetApp U (Oct 09)

In just over a year on the job, Sundar Nagarathnam has turned NetApp University from an afterthought into a valued, integrated asset to the global data storage and management company. Chief Learning Officer, ©2009 Media Tec Publishing


Learning is Center Stage at CSC (Oct 09)

“I want to be the leading edge for my organization,” says this company’s CLO. From all accounts, she is. T+D, ©2009 ASTD


Back to top


Measuring Education Value


Improving the Measurement of Sales Readiness Initiatives (Jun 09)

What is required to measure the true impact of training? This white paper provides fresh insights into the measurement techniques and organizational enablers that allow learning organizations to confidently measure their impact on business outcomes. Based on recent research in the sales readiness arena, the paper also describes five perceptions that prevent some companies from measuring better.

©2009 Capital Analytics, Inc. and Bellevue University’s Human Capital Lab


Simplified ROI - Measuring What Matters Most (Nov 09)

Measuring the impact of learning and development on business results doesn’t need to be a daunting task. By asking a few key questions and tapping into existing metrics, we can demonstrate credible return on investment in learning initiatives. Chief Learning Officer, ©2009 Media Tec Publishing


Emerging Issues in Measurement (Nov 09)

In response to rapid change, L&D measurement is transforming. To stay ahead of the curve, learning practitioners must familiarize themselves with current trends.

Chief Learning Officer, ©2009 Media Tec Publishing


It's Time for Measurement Strategy (Nov 09)

The biggest barrier to success is simply getting started. But by taking straightforward steps, learning practitioners can create a measurement process that delivers long-term value. Chief Learning Officer, ©2009 Media Tec Publishing


Same Model, New Challenges (Nov 09)
Evidence and implementation in today’s business.

Chief Learning Officer, ©2009 Media Tec Publishing


Use All Four Levels of Evaluation Results (Oct 09)

The Kirkpatrick Four Levels have been around for 50 years now, and most learning professionals think they have a good handle on them. Whether they successfully apply all four levels is another story, however. The goal of this article is not to enhance your Kirkpatrick trivia knowledge, but to help you do a better job of creating and demonstrating the value of your efforts to the business.

©2009 The Kirkpatricks


The Kirkpatrick Model - Past, Present and Future (Nov 09)

Since it was first developed in the 1950s, the Kirkpatrick Model has helped learning practitioners understand and measure the impact of their workforce development initiatives. And as times have changed, so has the model.

Chief Learning Officer, ©2009 Media Tec Publishing


The father of the Four Levels (Nov 09)

Don Kirkpatrick, creator of the Kirkpatrick Model, looks back on his life in learning and the impact of his work on the evaluation of learning and development.

Chief Learning Officer, ©2009 Media Tec Publishing


Back to top


Processes/Managing Costs/Outsourcing


The Evolving Role of Strategic Learning BPO Partnerships (Sep 09)

Effective learning business process outsource relationships require experienced partners who have expertise to analyze, transform and continually improve a corporation’s learning processes and capabilities. This requires a multifaceted approach with clear decision making, rapid transitions and measurable business results that are obvious to stakeholders across the organization.

Human Capital Insights, ©2009 Media Tec Publishing


Training Outsourcing Shines in Today's Economy (Sep 09)

The economic downturn is giving the training outsourcing industry an unprecedented opportunity to rise above its perception as a cost-cutting measure and show its greater value. With organizations in a state of uncertainty and flux, training outsourcing delivers the kind of flexibility businesses require to create staffing models that serve them well in good and bad economic times.

Human Capital Insights, ©2009 Media Tec Publishing


Get Lean, Get Aligned, Get Going (Sep 09)

What you actually spend to deliver training might surprise you. If you do know the number, are the benefits your company reaps worth the investment? Get to know the telltale signs of inefficient training execution. Learn about emerging trends for reducing costs and streamlining operations. Find out what learning executives identified as their biggest training execution challenges. Understand the steps you can take now to build a leaner, higher-performing training function - one that is scalable, technology-empowered and supports strategic business goals.

Human Capital Insights, ©2009 Media Tec Publishing


UK Learning Outsourcing Survey 2009 (May 09)

The organisational desire to cut supplier costs has made 'supplier management' the current focus area for learning outsourcing, according to managed-learning specialist KnowledgePool. Their research indicates that 77% of organisations currently outsource some aspects of their learning provision and 5% outsource all learning activities. ©2009 KnowledgePool


Back to top

Training Professional Topics

The Four Questions All Trainers Should Ask Themselves (Oct 09)
If you’re new to training, a subject matter expert that needs to train others, or a trainer who is looking for more effective approaches to learning, here is an outline of the most important questions you should ask yourself before your next training session. Links+, ©2009 ASTD

Speaking Visually - 8 Roles for Pictures in Presentations (Oct 09)
Including pictures in presentations is a simple and powerful way of expanding your expressive potential as a speaker. Pictures communicate at levels beyond the descriptive possibilities of words and bathe the brain in much desired visual stimulation. At the same time, not all pictures are created equally. Choosing the right images, and using them in the right ways, can greatly impact your presentation effectiveness. ©2009 Aspire Communications

Crossover Careers for Technical Professionals (Nov 09)
Dou you have a career contingency plan? Consider e-learning.
©2009 Media Tec Publishing

Back to top


Education Administration


Going Global (Oct 09)

Is shared services the answer?
Chief Learning Officer, ©2009 Media Tec Publishing


Back to top

Skills Gap/Technical Certification


The Open Group - Testing your IT Street Smarts (Nov 09)

The Open Group's certification programs place the emphasis firmly on actual experience. CertMag, ©2009 Media Tec Publishing


Back to top


Webinars and Podcasts


How to Generate Clients Through Building Your Trainer Network (Oct 09)
Listen to why it makes sense to build your network of freelance trainers, how to use social networking to find and build relationships with other trainers, what forums and groups you should be using, how to use forums and groups to build awareness of what you do, and how to develop powerful off-line networks.

©2009 The Trainers Training Company Ltd, 16 Oct 09


Building communities of learning with Moodle (Oct 09) - charts here

Over the last 10 years we have seen a dramatic increase in blended learning, which has typically been the combination of ILT, eLearning, coaching and informal learning.  In the last 2-3 years, we have seen an increase in virtual training - synchronous training delivered through web technologies.  This session will discuss how building communities of learning through Moodle can result in a more connected group of learners where learning continues to take place well after the actual "training events" have occurred.  Examples of how Moodle has been successfully used at LSI will be included.

CEdMA Virtual Classroom SIG, 13 Oct 09


How to Make the Most of your Training Resources (Oct 09)

During challenging economic times, training and professional development is often one of the first places to be impacted by budget cuts. However, there are ways to provide learning opportunities that are valuable to the learners while also being cost effective. Training Industry Webinar, 8 Oct 09


How Personal Branding Can Build Your Training Business (Sep 09)
Listen to what personal branding is and why freelance trainers should bother with it, how to differentiate yourself from the rest of the trainers out there, proven strategies for developing and promoting your personal brand, and three actions that you can take to implement your brand straight away.

©2009 The Trainers Training Company Ltd, 30 Sep 09


Back to top



And, Finally.....




The Gandhi Shoe Story (selfless compassion, generosity without strings)

Mohandas [Mahatma] Karamchand Gandhi (1869-1948), the great Indian statesman and spiritual leader is noted for his unusual humanity and selflessness, which this story epitomises. Gandhi was boarding a train one day with a number of companions and followers, when his shoe fell from his foot and disappeared in the gap between the train and platform. Unable to retrieve it, he took off his other shoe and threw it down by the first. Responding to the puzzlement of his fellow travellers, Gandhi explained that a poor person who finds a single shoe is no better off - what's really helpful is finding a pair.

Separately, Gandhi was once asked what he thought of Western Civilisation. Gandhi replied: "I think that it would be a very good idea."

The notion still applies.

Back to top


Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



Back to top