CEdMA-Europe Members' Newsletter - February 2010


Welcome to the February edition of the CEdMA-Europe Members' Monthly Newsletter, which will be sent to CEdMA Europe members and to European colleagues of CEdMA USA members. Please note that from now on, the date on the newsletter will be the beginning of the month rather than the end.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains four articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 18 reports, including nine on 2010 predictions.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the 16 articles cover a range of management topics.

There is one article in Selling and Marketing Education on selling training services in 2010.

As usual, the Learning Methods and Media articles are many and varied (14 this time), with  five on e-Learning and three on LMSs.

Case Studies and Projects has four articles, all about specific companies.

Measuring Education Value has six articles, two specifically about e-Learning.

There are two articles in Process/Managing Costs/Outsourcing on outsourcing.

There are four articles in Training Professional Topics, about different aspects of the job.

In Skills Gap/Technical Certification there is one article about bridging the skills gap.

Finally, in the section Webinars and Podcasts, there are three industry webinars, two industry podcasts, and a Virtual Classroom SIG recording.

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10 March -Working with Partners - Their View”





The spring CEdMA Europe half-day Workshop will take place on 10 March 1300-1700 UK time at VMware, Frimley, Surrey.

Although we had a similar workshop in Jun 2009, it concentrated on our requirements for working with partners. So, following the highly successful session at the Nov 2009 conference when we had customers tell us what they look for in using our services, the Mar 2010 workshop will feature partners who will give us their view of how and why they want to work with us.

Before that, we'll have a short feedback session from Barry Griffiths of NorthgateArinso whom CEdMA Europe funded to attend the Learning Technologies conference at Olympia on 27-28 Jan.


1300 Coffee
1330 Introduction - Mike
1335 The Learning Technologies Conference - Barry Griffith, NorthgateArinso
1400 What are Sales Partners Looking For
1515 Break and Networking
1545 What are Delivery Partners Looking For
1655 Summary
1700 Close

Click to get printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions around Monday 1 March.

I look forward to seeing you there!

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New LinkedIn Group for CEdMA Europe





There is now a new group on LinkedIn called "Computer Education Management Association - Europe", or more commonly known as CEdMA Europe.

The purpose of the group is to allow discussions between members to take place and to encourage our tradition of sharing experiences, both good and not so good, in an atmosphere where there is little or no competition. To that end, applications to join are only accepted for current members, that is, employees of companies whose current membership fees have been paid.

Discussions which have previously only involved each member's main contact in an exchange of emails can now involve all members and of course needn't be initiated by Mike.

In addition, short news items will be added, as well as important articles which needn't wait for the next newsletter.

So, sign up today at by accessing "groups" and start pitching your questions to the wealth of experience in our membership.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Jan 10)
Abstract News ©2009 Information Inc

IT Training Press Releases (Jan 10)

Industry News Headlines from CLOmedia (Jan 10)

E-Learning Market Update from Kineo (Jan 10)

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Reviews and Current Trends


Learning in 2010 (Jan 10)

Elliott Masie suggests predictions and trends.
Chief Learning Officer, ©2010 Media Tec Publishing


10 Predictions for 2010 - Will it be the REAL Year for Change (Jan 10)

2009 was as challenging a year for the training industry as we’ve had in the past twenty. The good news is that it’s over. Now it’s time to get up, dust ourselves off, and begin the task of making 2010 the best that it can be.

©2010 Training Industry, Inc


A Look at the Industry in 2010 (Jan 10)

According to survey data, chief learning officers display guarded optimism for 2010. Chief Learning Officer, ©2010 Media Tec Publishing


2010’s Top Training Technology Trends (Jan 10)
With a new year getting underway, it’s a good time to look ahead to the trends that will power workforce development and training in 2010. David Mallon, an analyst with Bersin & Associates, has put together a list of 2010 trends to help you keep your learning initiatives moving forward. From “we learning” to talent management, this article shows you that the order of the day in 2010 will be innovation.
Training Industry Quarterly, Winter 2010, ©2010 Training Industry, Inc.


Predictions for 2010 by eLearn Magazine staff and contributors (Jan 10)

At the start of each year, eLearn Magazine's contributors predict what changes are afoot for the coming 12 months. Here are our predictions for 2010.

©2010 eLearn


E-Learning Trends 2010 (Jan 10)

Learning Circuits recently polled readers on how they’re using e-learning in their organizations. (Results are based on 214 responses.)

Learning Circuits, ©2010 ASTD


E-learning Authoring - The Shifting Landscape (Jan 10)
The world of corporate e-learning content production is changing; companies are looking for faster and cheaper solutions, as well as greater impact in the workplace. The demand for custom e-learning has never been higher, but pressure on corporate budgets has also never been higher. First of a series of three papers, this Elearnity Core Insights paper examines the main drivers shifting the e-learning authoring landscape, and the impact this is having on the strategies and tools being adopted by corporates as they try to meet these challenges.
©2010 Elearnity Limited  


Learning Executives Confidence Index 4Q09 (Jan 10)
The confidence of learning executives (LXs) stabilized in the fourth quarter of 2009, after rebounding earlier in the year, as reported by Chief Executive Magazine and The Conference Board. ©2009 ASTD


5th Annual Best of Elearning! Awards Go to Five Multiple Winners (Dec 09)

Five companies boasted multiple winners in the fifth annual “Best of Elearning!” awards, which were chosen by the magazine’s readers via an open-ended, online ballot., SkillSoft, Cisco, Articulate and OutStart were so honored.

Elearning!, ©2009 B2B Media Co LLC


E-learning - What's Old is New Again (Jan 10)

New data on e-learning usage do not signal the death of the classroom. And despite some of the buzz, the direction of e-learning has not shifted much over the past several years. T+D, ©2010 ASTD


My mLearning Predictions for 2010 (Jan 10)

The mobile learning market is about to explode with new devices and infrastructure. What we need to figure out are innovative uses for this technology


Virtual World changes; 2010 Consumer Electronics Show; 3-D e-Learning (Jan 10)
2010 is already off to a fast start, with changes in management for virtual worlds, new ways to make technology mobile, and potential uses for another advance from the entertainment media. It should be an interesting year!
©2010 Learning Solutions Magazine

The Human Capital Life Cycle - Strategically Managing Talent and Training (Jan 10)
Training plays a big role as workforces shift, helping control knowledge management and transfer. Here, we’ll see how to keep learning alive at all stages of the employee lifecycle and how training can support an organization’s core strategy.
Training Industry Quarterly, Winter 2010, ©2010 Training Industry, Inc.


Bridging the Leadership Gap (Feb 10)
A study reveals the skills essential to effective leadership and the steps needed to develop them. Chief Learning Officer, ©2010 Media Tec Publishing


The Growth of Business Process Guidance (Jan 10)

There are some excellent performance support tools.

Training Industry Quarterly, Winter 2010, ©2010 Training Industry, Inc.


Leading through Uncertainty (Jan 10)

When the outlook is fuzzy, business and learning executives need a blend of strategic thinking, flexibility and the capability to ask questions in order to lead their companies into the future.
Chief Learning Officer, ©2010 Media Tec Publishing


Stop Following Joe Around (Jan 10)

On-the-job coaching programs help deliver the structure, follow-up, and measurable results that are often missing from on-the-job training.

T+D, ©2010 ASTD


What International Standards? (Jan 10)

An ISO committee crosses borders and digs deep to define quality standards for learning organizations. T+D, ©2010 ASTD


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Training Manager/Director Development


What About the Other 50 Weeks? (Jan 10)

Understanding and tracking informal learning

Chief Learning Officer, ©2010 Media Tec Publishing


The Power of Paradox (Jan 10)

Balancing multiple possibilities is the key to success

Chief Learning Officer, ©2010 Media Tec Publishing


Learning at Top Speed (Jan 10)

In today’s corporate environment, speed is everything. The faster companies can respond to changing business conditions, bring innovative products and services to market or effectively integrate acquisitions, the quicker they are able to reap the rewards. Chief Learning Officer, ©2010 Media Tec Publishing


Rebuilding Business - Aligning to Goals (Jan 10)

Now that the dust has settled, it’s time to assess the situation and prepare for the future. Chief Learning Officer, ©2010 Media Tec Publishing


The Bottom Line - Aligning Learning with Business Needs (Jan 10)
To be completely effective across an entire organization, learning must not only be available, but it must be embedded into the business.  So how can learning leaders ensure organizational respect for training? In this article, we outline some simple steps in that direction, starting with treating every training dollar as a budget allocation aligned with specific objectives. When you build that accountability, you'll see tangible results follow.
Training Industry Quarterly, Winter 2010, ©2010 Training Industry, Inc.


Connecting the Dots (Feb 10)

Invest available resources for the future
Chief Learning Officer, ©2010 Media Tec Publishing


Learning Connections (Feb 10)
Build relationships in troubled times - it doesn’t have to cost a lot of money to create experiences for employees to connect.
Chief Learning Officer, ©2010 Media Tec Publishing


Managing through the Tipping Point (Feb 10)
Time to capitalize on growth opportunities
Chief Learning Officer, ©2010 Media Tec Publishing


What Next - 10 Questions for CLOs (Jan 10)

While some companies remain gripped in a cost-cutting mentality, an increasing number of organizations are thinking about innovation, creativity and growth. Here is a checklist for CLOs designing learning strategies that will position their companies to take advantage of economic recovery.

Chief Learning Officer, ©2010 Media Tec Publishing


Dirty Words (Feb 10)
What not to say to executives
Chief Learning Officer, ©2010 Media Tec Publishing


Does Employee Education Build Loyalty (Feb 10)
Corporate university classes, tuition assistance programs and vendor certification courses benefit the organization and the employee. But learning executives also hope for an added benefit: increased loyalty, which decreases turnover and ultimately helps carry the business through uncertain times.
Chief Learning Officer, ©2010 Media Tec Publishing


Strategic Partners - Training and HR (Jan 10)

Training has moved beyond the luxury point.

Training Industry Quarterly, Winter 2010, ©2010 Training Industry, Inc.


Keeping Up with IT Training (Jan 10)

Companies will need to continue to adapt their training programs at a much more rapid pace than ever before if they want their IT departments to continue to stay ahead of the game. Learning Circuits, ©2010 ASTD


Locked Out - Bridging the Divide between Training and Information Technology (Jan 10)
The time is now for IT and Training people to recognize that the best possible future results from a mutual collaboration. Real, important progress will be the result. Here are some solid ideas to get you started.
©2010 Learning Solutions Magazine


Learning in the Cloud (Feb 10)
What can learning leaders take away from the cloud computing trend, from a technological and an organizational perspective, and apply to learning?
Chief Learning Officer, ©2010 Media Tec Publishing


Five Ways to Leverage Cloud Computing (Jan 10)

How this tech trend can benefit learning

Chief Learning Officer, ©2010 Media Tec Publishing


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Selling and Marketing Education

Eight Tips for Marketing Training Services in 2010 (Jan 10)
The news media has told us that the recession is over, yet many of us haven’t seen the uptick in our business to convince us. How do we stay focused and motivated, and above all, win projects or funding approval for new initiatives?

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Learning Methods and Media


Saving Content and Saving Time - Streamlining Training with Content Reuse (Jan 10)

Technology is rapidly eliminating the barriers to content reuse. An organizational culture shift toward accepting this new paradigm is the final piece of the puzzle.

T+D, ©2010 ASTD


Social Learning Strategy Checklist (Jan 10)

Kevin D. Jones and David Wilkins are doing a session at Training 2010 “Defining Your Social Learning Strategy”.  As prep for this, they’ve put together a comprehensive checklist of Social Learning Strategy topics that learning professionals and executives should consider when thinking through their objectives and plans. ©2010 Creative Commons

Substance Abuse - The Danger of Superficiality in e-Learning (Jan 10)
Instructional designers must always deal with the question of how much is enough? Unfortunately, under the pressure of clients’ “I want it yesterday” demands, too often the default is to offer as little as possible in order to get the product out the virtual door on time and under budget. Take some time to savor this essay on avoiding superficiality!
©2010 Learning Solutions Magazine

Beta Testing an Online Course (Jan 10)
Beta Testing is a key step in creating insanely great e-Learning applications. Often overlooked or omitted out of concern for budget and schedule, it is actually simple and cheap to do, and when planned with care it takes little time to execute. Done before development is 100% complete, it ensures faultless releases. Here’s a step-by-step guide from an experienced developer.
©2010 Learning Solutions Magazine

Fostering Online Learning - Beyond the LMS (Jan 10)
The flexibility of Web 2.0 tools provides many opportunities to invent new instructional strategies and to observe the informal learning we always knew was happening but didn’t know how to track. Learning Circuits, ©2010 ASTD

Comparing Rapid Development Solutions - Flypaper™ vs. SmartBuilder™ (Jan 10)
According to the author, FlyPaper and SmartBuilder are both better tools than similar, existing software. Make your choice based on your technical skill, development lifecycle, and LCMS, using a comparison chart to guide you.
©2010 Learning Solutions Magazine

Apple’s iPad - What does it offer for e-Learning?(Jan 10)
The Apple iPad offers an interesting combination of features and options that make it worth considering for possible mobile learning applications. But there are drawbacks to the device as well. Here’s how the iPad may (or may not) be able to fit into your plans.
©2010 Learning Solutions Magazine

Sending Out an SOS on Open Source Software - OSS (Jan 10)
Current economic constraints demand that organizations find alternative resources for developing and delivering their learning assets. One option some learning executives are exploring is open source software. Learning Circuits, ©2010 ASTD

Engaging with Games and Simulations (Jan 10)
Learning games are an effective way to immediately connect the learner with the lesson in a fun, memorable format. But in order to be effective, a learning game must first be engaging. People know what fun feels like, and if a game doesn’t serve that foundational need, any important lessons will be lost. In this article, games and simulation expert Bjorn Billhardt outlines five steps to creating games and simulations that make a difference.
Training Industry Quarterly, Winter 2010, ©2010 Training Industry, Inc.

Live Online Learning - A Facilitator's Guide (Nov 09)

A complete guide on how to do it.

©2009 Creative Commons, work by Onlignment Ltd, (


How to Sound your Best When Presenting Virtually (Jan 10)

Here are some myths and tips. , ©2010 eLearn


The Future of Learning Management Systems (Jan 10)

The LMS is a great place to start removing redundancy.

Training Industry Quarterly, Winter 2010, ©2010 Training Industry, Inc.


LMS Customization (Dec 09)

Some street-wise advice. ©2010 E-Learning 24/7


LMS Contracts - What You Must Have, Need to Know (Jan 10)

Here’s some good, real-world advice on LMS contracts. ©2010 E-Learning 24/7


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Case Studies and Projects


Smartphones Make IBM Smarter but not as Expected (Jan 10)

A 2009 IBM-Columbia University study reveals surprising insight into how employees use smartphones to improve job performance. T+D, ©2010 ASTD


Telecom Training (Feb 10)
Cisco’s CLO is on a mission to make learning as essential as e-mail.
Chief Learning Officer, ©2010 Media Tec Publishing

Engaging New Hires in the Company Culture (Dec 09)
Vestas Wind Systems creates a virtual world as the setting for its global employee on-boarding e-learning program. ©2009 Bersin and Associates

HP e-learning case study (Jan 10)
When Hewlett Packard needed urgent help with a project in trouble, they called Kineo. Good call, it turns out.  Find out how we got from that call to a great solution in less than four weeks. ©2009 Kineo

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Measuring Education Value


50 Years of Evaluation (Jan 10)

This year, we celebrate the 50th anniversary of the Kirkpatrick Four Levels.

T+D, ©2010 ASTD


Confronting CEO Expectations about the Value of Learning (Jan 10)

Top-level support is vital to maintaining any organizational learning function. Survey data provide some clear directions for how, and how not, to provide executives with the appropriate evidence of learning success. T+D, ©2010 ASTD


Looking for ROI - You're Missing the IOB (Sep 09)

Without the right metrics, corporate learning is a ‘gray’ area
© 2009 Blackboard Inc.


Validation by Metrics (Feb 10)
Moving from “butts in seats” (aka ”bums on seats”) to business-focused impact metrics requires coordinated planning, meaningful measurement and effective communication. Chief Learning Officer, ©2010 Media Tec Publishing


An Alternative Way to Assess the ROI of e-Learning in Training (Jan 10)
This article suggests ways that e-learning professionals might assess the return on investment of their programs. ©2010 eLearn


Getting Business Results from E-learning (Jan 10)
The technology of e-Learning gets better every day, yet the results are often called into question by senior management and by critics. What is preventing employees from using and applying e-Learning to achieve business results in your organization? An understanding of the “5As” can help answer this question.

©2010 Learning Solutions Magazine


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Processes/Managing Costs/Outsourcing


Special Report - HR Outsourcing - Back to Basics (Mar 09)

Once the king of the HRO mega-deal, Hewitt Associates is now doing business on a smaller scale, reflecting a broader industry shift.  

Workforce Management, March 16, 2009, ©1995-2010 Crain Communications Inc


Centralize Service, not Business Processes (Dec 09)

This report describes how your organization can become more efficient by approaching training outsourcing as a business practice. ©2009 Expertus.


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Training Professional Topics

Achieving the Impossible - Motivation Tips for Trainers (Jan 10)
Motivation is not just for sports coaches. It also can be a useful tool for trainers and trainees alike. T+D, ©2010 ASTD

Nice Work If You Can Do It (Feb 10)
Learning challenges and opportunities ahead.
Chief Learning Officer, ©2010 Media Tec Publishing


The Power of Pictures - Instead of 1,000 Words (Jan 2010)

You can't change the content but you can change the packaging.

©2010 UnCommon Knowledge


Not Big on Jokes - Consider the Power of Observational Humor (Jan 10) Observational humor is that fresh, customized humor you create only seconds before you deliver it. It is sparked by what you hear or see before you are introduced to speak. It’s normally a piece of humor that you didn’t bring to the event but is inspired by your observations once you’re there. 
©2010 The Toastmaster

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Education Administration

No articles this month


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Skills Gap/Technical Certification


Bridging the Skills Gap (Jan 10)
In an updated white paper about the impact of the skills shortage, ASTD examines what business leaders and learning professionals can do to assess the severity of the skills gap, and how to close those gaps to contribute to the growth and success of their organizations. The paper includes eight case studies from public and private sector organizations. ©2010 ASTD


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Webinars and Podcasts


Key Learning Challenges for 2010 (Jan 10) - charts here
Elliott Masie outlines 2010’s key workforce training and development challenges, such as re-skilling current and future workforces; integrating learning styles and competencies; incorporating social content and learning; connecting with distributed teams and virtual leadership; and managing the talent earthquakes of shrinking headcounts and boomer retirement.
Training Industry Webinar (here as a podcast), 26 Jan 10


Spending and Staffing Trends for US Training Organizations (Jan 10) - charts here, handout here
Based on a comprehensive survey on corporate training spending, staffing, and programs conducted by Bersin & Associates and Workforce Management, this webinar will cover the following topics: how L&D spending and staffing has been

impacted by the economic downturn; where L&D organizations are allocating resources and where they’re cutting back; and what L&D organizations are doing to become more efficient. Bersin and Associates Webinar, 12 Jan 10


Getting Serious - Games for Corporate Training (Jan 09)

This webinar discusses serious games and their impact on corporate learning. DHL Express UK and Tata Interactive Systems outline the benefits and best practices for incorporating serious gaming into your learning initiatives.

Training Industry Webinar, 8 Jan 10


How to get a Steady Flow of Clients (Jan 10)
This webcast will show you how you can overcome feast and famine syndrome and create a predictable stream of clients.
The Trainers’ Training Company 7 Jan 10


LSI Remote Systems Project (Jan 10) - charts here

The aim was to deliver high quality hardware/software hands-on training using an onsite trainer but with remote equipment to avoid building more $1M learning centers and additionally to increase training revenue. The equipment must be LSI-hosted so we couldn’t use any of the current well-known hosting systems. But, with a remote system access tool (“No Machine”), we have taught three different classes a total of 30 times and increased revenue by 50%. What is more, instead of using an onsite instructor for 100% of the classes, we’ve moved to 60% onsite and 40% remote. This session will describe how we got there and share all the experiences, good and not so good. CEdMA Virtual Classroom SIG, 5 Jan 10


Formalizing Informal Learning - The Modern Approach to Corporate Training (Dec 09) - charts here

In this webinar, Josh Bersin covers the changed workforce and workplace, the limited impact of formal training, the move from the classroom to coaching and mentoring, the new world of knowledge sharing, social learning, and making informal learning a formal part of your framework for 2010. 

Learning and Skills Group Webinar, 17 Dec 09


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And, Finally.....




Do you suffer from Information Overload Syndrome - IOS (Jul 09)

Every year, we all get additional pressure from an ever increasing bombardment of information - Information Overload Syndrome - IOS.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



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