CEdMA-Europe Members' Newsletter - April 2010


Welcome to the April edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains five articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 16 reports, on a wide range of topics.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the eight articles cover a range of management topics.

As usual, the Learning Methods and Media articles are many and varied (15 this time), with five on e-Learning, and two on on mobile learning.

Case Studies and Projects has three articles, including two on specific companies.

Measuring Education Value has three articles, with two specifically on technology.

There is one article in Process/Managing Costs/Outsourcing on outsourcing.

There are three articles in Training Professional Topics, all on specific aspects of presentations.

In Skills Gap/Technical Certification there are four articles, including two on skills and one on certification issues.

Finally, in the section Webinars and Podcasts, there are eight industry webinars, one industry podcast, and one SIG meeting recording.

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Workshop 10 March - “Working with Partners - Their View”





The spring CEdMA Europe half-day Workshop took place on 10 March 1300-1700 UK time at VMware, Frimley, Surrey.

31 people from 19 companies attended and a further 16 cancelled through pressure of work. The materials are stored in the members-only section of the website. If you are having difficulty locating them, send a note to Mike.

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Conference 6-7 May "How to market more effectively with the same or less resources"





The Spring Conference will take place at the Portsmouth Marriott. The theme is "How to market more effectively with the same or less resources", a topic area voted by you the members as being the most pressing in the current environment.

Pulse of the Industry will take your input to the online survey which will have been collated and will be presented during this session. This will highlight the key issues and market challenges that you face today. The aim is to aid your understanding of the other companies in the group and facilitate networking discussions during the course of the event.

After the break we have the first part of
Defining an Appropriate Marketing Strategy:

·         A model for marketing and the strategic and tactical tools at our disposal

·         The customer perspective

·         A case study

·         The importance of Positioning.


This is followed by some group work in Defining an Appropriate Marketing Strategy (cont):

·         How the market for products differ - the 2X2 training product segmentation model

·         Where’s your focus? What are your market challenges?

·         Workshop 1: People interested in the same quadrant get together in  teams to discuss how to better engage with customers and compete

·         Teams report back and present their market problems, their headline objectives, market situation, competitive frame and tell the group how they will position themselves to better appeal to their market (the strategic position they will take up).


After lunch, we have some theory and then more practical in Creating an Effective Marketing Plan:

·         Now it’s about actions. What actions will you take to make that positioning meaningful? What changes need to be made to the product, its pricing, distribution, promotion and packaging?

·         Review the marketing plan template

·         Workshop 2: Putting it all together into a plan - where and how you will deploy your resources.


To end the day, we have a third workshop in the session Maximising Sales Channel Performance which gives a practical guide to improving performance of internal and external sales channels.

The personal development session builds on this group work - Moving From Theory to Practice - how to build a compelling action plan that will succeed. We are not usually short of ideas - the challenge is to figure out what will work, and how to make it happen.  Using practical tools and techniques, Justin McCarthy will take us through the four "must do" steps that make the difference between having a wish-list and actually getting things done. At the end of this session we shall not only have individual action plans to take our marketing forward but also be able to apply the same effective techniques to other areas of our business.

Finally, we'll address Marketing Collateral – what, why, when, whose? What is marketing collateral today? In many cases, local catalogues have disappeared, or are greatly reduced, other marketing collateral has become too expensive, and some companies use either global printed materials, or just the web. Often, we are just a component of the company’s marketing collateral. Is this true for everyone? Time to discuss.

Here's the latest draft agenda.


Invitations have already been sent out to member main contacts. Bedrooms are going fast. Send a note to Mike to reserve your place now.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Mar 10)
Abstract News ©2010 Information Inc

IT Training Press Releases (Mar 10)

Industry News Headlines from CLOmedia (Mar 10)

E-Learning Market Update from Kineo (Mar 10) 

Kaplan IT Learning Acquires Atlantic Link (Mar 10)

Kaplan IT Learning announced in early March that its acquisition of Atlantic Link, Inc. and Atlantic Link Ltd. is complete. The transaction unites a leading provider of e-learning solutions for IT skills development, assessment and certification (Kaplan IT) and a leading provider of rapid e-learning tools (Atlantic Link) by integrating all products into the Kaplan IT Learning suite of products.

Learning Solutions Magazine, ©2010 eLearning Guild

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Reviews and Current Trends


Learning Leaders 2010 Award Winners (Feb 10)

A recurring theme among this year’s applicants in the Learning Leaders program sponsored by Bersin & Associates and Elearning! magazine was how to meet learning and talent management needs in the recession. Discover which organizations innovated despite the challenges in 2009; how they faced key business issues; and the impact of these programs.

Elearning!, ©2009 B2B Media Co LLC


The state of corporate learning and development (Mar 10)
Mark Berthelemy has a long and thoughtful post on the state of corporate learning and development. He reviews key trends in society and in learning, and has videos and charts to illustrate his points. The take away points are: Make the important measurable, not the measurable important; It’s about culture not technology; Start small, think big, move fast. Learning Conversations, ©2010 Mark Berthelemy


Why America Needs To Start Educating Its Workforce Again (Mar 10)
The author believes that organizations in the Western world are ignoring workforce learning and development. Instead of training employees, most organizations hire people with the skills needed for a job, provide them with a day or two of orientation, then expect them to be immediately productive.  ©2010 TechCrunch


Focus on Learning Analytics - Executive Summary (Mar 10)

The “Focus on Learning Analytics Report” is based upon the findings obtained by the magazine from 802 completed responses to the survey conducted in January 2010. Human Capital Media, ©2010 Media Tec Publishing


Defining the IT training profession (Mar 10)
How exactly do you define the role of a training practitioner in IT? Is it only someone who, as part of their role, trains people in IT or are there a lot more facets to the job? A recent survey found that the answer is anything but straightforward. IT Training, Spring 2010, © BCS


Lights, Camera, Learning! (Mar 10)

Leveraging video, by Elliott Masie.
Chief Learning Officer,
©2010 Media Tec Publishing


The Right Feedback (Mar 10)

Leveraging your untapped resources, by Bob Moser

Chief Learning Officer, ©2010 Media Tec Publishing


Securing the Future (Mar 10)

Lessons from an educational innovator

Chief Learning Officer, ©2010 Media Tec Publishing


Avoiding Extinction (Mar 10)

Adapting learning for the networked enterprise, by Tony O’Driscoll

Chief Learning Officer, ©2010 Media Tec Publishing


Self-Regulating Online Course Engagement (Mar 10)

Attrition rates in online courses will decline if trainees simply reflect on where they are directing their mental resources. T+D, ©2010 ASTD


Disappearing Act - The Vanishing Corporate Classroom (Mar 10)

Research has consistently indicated that the corporate classroom is fading

from the foreground. But this is no parlor trick. It signals the new attitudes

and behaviors meant to engage a changing workforce. T+D, ©2010 ASTD


New Roles and Expectations for Talent Management Systems (May 09)

Rather than addressing talent management from the HR practitioner’s point of view, this report will address the talent management experience from three key perspectives – that of managers, business leaders and employees.

©2009 Bersin and Associates


More Work Needed on LMS, TMS Solutions (Feb 10)
It’s a continuing problem that needs to be solved by vendors and users alike.

Elearning!, ©2009 B2B Media Co LLC


The 90-9-1 Principle - How Users Participate in Social Communities

If you spend any time at all talking about online communities, you’re bound to stumble across the 90-9-1 Principle. The idea is simple: In social groups, some people actively participate more than others. Researcher Jakob Nielsen calls this “Participation Inequality“. © Jake McKee and 


Putting my predictions to the test (Feb 10)

Clive Shepherd puts his predictions for 2009 to the test.
IT Training, Spring 2010, © BCS


10 Search Engines to Explore the Invisible Web (Mar 10)
We think Google, Bing, and other major search engines have indexed everything on the Web. But, this isn’t the case. Not even close. Information invisible to popular search engines is called “The Invisible Web.” How big is the invisible Web? Massive. The visible, public part of the Web is estimated to consist of 167 terabytes of information. The invisible web is estimated to consist of a whopping 91,000 terabytes of data. This article describes how to access all this data.
©2010 MakeUseOf


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Training Manager/Director Development


Skills to Train across Cultures (Mar 10)

When designing, revising, or delivering training materials to a cross-cultural audience, it is imperative to understand how cultural differences in instructional and learning styles and in social customs and business practices affect both individual and group performance. Links, ©2010 ASTD


From Entropy to Excellence (Mar 10)

Tremendous organizational energy can be released if the CLO can identify, train and galvanize key influencers to lead the transformation toward operational excellence. Chief Learning Officer, ©2010 Media Tec Publishing


The Classroom in Context (Mar 10)

The current economic crisis asks more of leaders — and for more of us to act like leaders. The demands won’t decrease when things improve, however. Today’s workplace demands a leadership development approach that maximizes classroom learning with the strategic use of technology.

Talent Management, ©2010 Media Tec Publishing


Collaborating with Subject Matter Experts (Mar 10)

Open-source design is a way to not only empower SMEs for more accurate training, but to strengthen the learning function by making it safe to take collaboration to the next level. T+D, ©2010 ASTD


Reducing the Time to Develop One Hour of Instruction (Mar 10)

This discussion reviews elements of the study for the "Time to Develop One Hour of Training," as well as the most common question asked based on the information shared in August 2009: “Why are the numbers so high?”

Links +, ©2010 ASTD


Taming the Network Beast (Mar 10)

Harnessing social networks can help CLOs wrangle executive fears and unleash the hidden value of collaboration.
Chief Learning Officer, ©2010 Media Tec Publishing


Talent Management as Survival Skill (Mar 10)

Talent management emerged from the recession relatively unscathed, and many CLOs see it as the way up and out of the economic downturn, says IDC.

Chief Learning Officer, ©2010 Media Tec Publishing


The Trouble with Online References (Feb 10)

Giving an online reference on a social networking site sounds innocent, and it could be. But it could also fuel a wrongful termination lawsuit. And it’s a good example of the collision that’s taking place in organizations every day.

Workforce Management Online, ©2010 © 1995-2010 Crain Communications Inc.


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Selling and Marketing Education

No articles this month.


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Learning Methods and Media


Seven Cures to Skipping the Needs Assessment (Mar 10)
Encroaching deadlines, antsy execs, and budget constraints can make skipping a needs assessment seem pretty enticing. But like the proverbial “apple a day,” assessment is learning’s best answer to preventative medicine.

T+D, ©2010 ASTD


Collaborative Learning - for the people, by the people (Mar 10)
Traditional approaches to training are facing disruption. Disruptive innovation, in the form of social software, is sparking new philosophies about formal and informal use of collaboration to support learning. This is the first of two columns about this, and how you can adapt your approach to instruction to take advantage of these developments. Learning Solutions Magazine, ©2010 eLearning Guild


Formalizing Informal Learning (Mar 10)

The process of learning isn’t changing, but the way we deliver and enhance it at an enterprise-wide level is. CLOs must rethink their organizational role to benefit from the rise of informal learning, says Lance Dublin.

Chief Learning Officer, ©2010 Media Tec Publishing


Verifying Virtual Value (Mar 10)

Learning via social networks and other Web 2.0 tools is anything but formal. Yet, when it comes to measuring its value, a structured approach should still apply. How can learning leaders assess whether the benefits live up to the hype?

Chief Learning Officer, ©2010 Media Tec Publishing


Define and Manage Success for Better, Faster e-Learning Design (Mar 10)
If clients have ever asked you or your teams to create or re-design an e-Learning solution, chances are you’ve had conversations with those clients about success and quality. You know the ones. The conversations where you attempt to understand what exactly your clients mean when they say: “We want a Lexus; something with a big wow-factor that doesn’t necessarily have to have all the bells and whistles.” Or: “We just want something simple — something that will get the point across.” Or: “We want our PowerPoint deck spruced up a bit so that users will become more aware of XYZ.”
Learning Solutions Magazine,
©2010 eLearning Guild


Creating Engaging, Interactive e-Learning - Even With Your Hands Tied (Mar 10)

With all of the new technology available today, it’s easier than ever to create e-Learning that is exciting, engaging, effective, and easy to use.

Learning Solutions Magazine, ©2010 eLearning Guild


Tailor your training (Mar 10)

Here’s expert advice on what to keep in mind when choosing rapid authoring tools to develop digital learning materials. IT Training, Spring 2010, © BCS


Maximizing the Value of Live Online Learning (Mar 10)

Business drivers are necessitating changes. We have a great toolbox of tricks at our disposal, so we are well equipped. What we might lack is a good compass to help us connect all of the coordinates into a clear picture of where we are going. How can we build upon our field’s richness? What will we do to fill this rapidly expanding space of the importance of learning and communicating in organizations that lead to substantive performance achievements? 
Links, ©2010 ASTD


The Pros and Cons of Authoring e-Learning in the Cloud (Mar 10)
As SaaS (Software-as-a-Service) solutions become more widely adopted, movement to collaborative online course authoring is increasing. This review explores one example of these “always on” tools that are accessible from any Web browser. The authors identify some attractive advantages, as well as some potential reasons for staying with desktop authoring.

Learning Solutions Magazine, ©2010 eLearning Guild


First Look at Rapid Intake REVIEW - Helping Speed Up e-Learning QA
(Mar 10)

In organizations that use more than one authoring tool, managing review of e-Learning projects can be a real challenge. Here is a just-released Web-based tool that supports collaborative review of courses authored in Articulate, Captivate, Lectora, and ProForm. Learning Solutions Magazine, ©2010 eLearning Guild


Tips for Effective Webinars (Jan 10)

Giving an effective webinar requires some presentation redesign and technology skills that you don't necessarily need in a face-to-face presentation. A great speaker in a face-to-face environment can easily crash and burn in a webinar setting if he or she isn't prepared for the unique challenges and needs of that environment. Here are some tips to help you pull off a webinar that will get you asked for an encore! ©2010 eLearn


Role Plays - Virtual World versus Real World (Mar 10)

Here are four ways to make role plays in virtual worlds more effective than role plays in the real world. Links +, ©2010 ASTD


The Social LMS (Mar 10)

What does a successful social learning management solution look like, and can it be integrated within an existing LMS?

Chief Learning Officer, ©2010 Media Tec Publishing


Tips on Mobile Learning (Feb 10)
Learning in an always-connected world.
Elearning!, ©2009 B2B Media Co LLC


10 dos of mobile learning (Mar 10)

With m-learning continuing to gain a foothold, Nigel Paine outlines ten key tips in embracing learning on the move. TrainingZONE, 10 Mar, ©2010 Sift Media


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Case Studies and Projects


Five Innovative Online Courses (Mar 10)

Make the most of e-learning, by Brandon Hall.

Chief Learning Officer, ©2010 Media Tec Publishing


Special Delivery - Learning at UPS (Mar 10)

UPS has created a workforce that is the complete package via a philosophy of experiential rotation and a strong emphasis on simulations.

Chief Learning Officer, ©2010 Media Tec Publishing


Health Care Learning for the Next Generation (Mar 10)

With a collaborative, networked learning system in place, NextGen cures health care providers’ hesitancy to innovate.

Chief Learning Officer, ©2010 Media Tec Publishing


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Measuring Education Value


Metrics Matter (Mar 10)
Technology has changed the face of learning and development. But how does it change analysis and evaluation? T+D, ©2010 ASTD


Time to re-think (Mar 10)

To really create business value, a fresh look at measurement and assessment might be needed. IT Training, Spring 2010, © BCS


Evaluating e-Learning Investments with Cost-effectiveness Analysis
(Mar 10)

This article introduces the less complex Cost-effectiveness Analysis (CEA) for identifying economically beneficial e-Learning investments. In contrast to ROI analysis, CEA does not require the translation of training outcomes into monetary training benefits in order to produce insightful results.

Learning Solutions Magazine, ©2010 eLearning Guild


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Processes/Managing Costs/Outsourcing


Managed Services for Training (Mar 10)

When does it make sense to outsource training, and when is it better kept in-house? IT Training, Spring 2010, © BCS


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Training Professional Topics

Three Steps to Make Your Next Speech Your Best (Mar 10)
You need to step out from behind the podium and choreograph your relationship to the audience,  listen to your audience, and focus on your emotional intentions for approximately three minutes before important meetings and speeches.
Harvard Business Review, ©2010 Harvard Business School Publishing

Five Easy Steps to Create Videos in PowerPoint 2010 (Mar 10)
As a presenter, there's likely been a time when you've taken a number of pictures, put them with one click on a set of slides, and then animated them all as required.  Perhaps you added a background music score, and then saved them to a movie clip that you could share on YouTube or even burned a regular DVD that could be viewed on a flat-screen TV in your living room. Here's how.
©2010 Indezine

Is Twitter a Presenter's Dream Come True or a Nightmare? (Mar 10)
For a tiny company that produces tiny messages, Twitter has had an outsize impact on public consciousness recently. It seems every company, celebrity and blogger has jumped on the Twitter bandwagon, sending 140-character tweets from every location and on every topic imaginable. But for a presenter, it seems that tweets and slides are two different tools in two completely different worlds, and never the twain shall meet. ©2010 Cliff Atkinson

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Education Administration

No articles this month


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Skills Gap/Technical Certification


HP Helps Develop Real Skills for a Virtualized Infrastructure (Feb 10)

Virtualization is, without question, a red-hot field in IT at the moment. Hewlett-Packard’s certification programs around virtualization include training on blades, storage and client computing. CertMag, ©2010 Media Tec Publishing


Exploring Windows 7 training (Mar 10)
Microsoft’s new operating system comes with a range of training packages and career opportunities for the IT professional. IT Training, Spring 2010, © BCS


Green IT (Mar 10)

New qualifications on sustainable IT help organisations realise their green IT potential. IT Training, Spring 2010, © BCS


Canceling Lifetime Certifications (Mar 10)

Earlier this year, CompTIA announced it would start requiring certificants, even those already holding CompTIA certifications that had been billed as lifelong, to renew their certifications. Certification Magazine, ©2010 Media Tec Publishing


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Webinars and Podcasts


The New Generation of e-Learning Delivery (Mar 10)

David Mallon of Bersin and Associates describes the major trends in e-learning technology for the coming year based on their research.

Training Industry Webinar, 30 Mar 10


New Skills for Instructional Designers (Mar 10) - charts here

This is an excerpt from eLearning Guild’s Learning Solutions Conference and Expo. It shows Ellen Wagner of Sage Road Solutions and the deck is from all three presenters. eLearning Guild 26 Mar 2010


Design Flaws in E-learning (Mar 10)

Cammy Bean talked to Dr Will Thalheimer about the most common mistakes e-learning practitioners make when designing e-learning. Cammy asked Will for three, but he came back with five: we're too focused on information presentation; we fail to minimize forgetting; we isolate our e-learning; the humanity; and what about evaluation? ©2010 Kineo


Rapid Development at the BBC (Mar 10) - charts here
Rapid development involves pulling in the expertise of SMEs and co-creating content with the L&D team to shorter timescales and tighter budgets. That's the ideal of the rapid approach, but what's the reality? How do you project manage this sort of course creation? Can SMEs be trusted to do it alone? This webinar from the BBC draws on real world experience to examine maintaining quality at speed, working effectively with SMEs, setting management's expectations, templates and other tricks, and making choices according to budget, time and content.

Learning and Skills Group Webinar, 18 Mar 10


How Companies are Getting the Most from Moodle (Mar 10) - charts here
Moodle is well known as a free-licence, open source Learning Management System. Powerful as an enterprise-wide LMS, it is also excellent for dealing with particular tactical solutions for corporations too. This webinar describes Moodle and gives demonstrations of how the BBC, Nikon, BP, Cable and Wireless, M&S, BAT and EMI have been deploying Moodle to deliver enterprise components such as 360 appraisal, role profiles, classroom management and a range of other features. Learning and Skills Group Webinar, 4 Mar 10

The Role of Collaborative Technologies in Your 2010 Learning & Development Strategy - Fact or Fiction (Mar 10)
If you haven't been impressed so far with what your work groups can accomplish together, 2010 may be the year your workforce management ship comes in. Are collaborative technologies ready for their heyday? CLOmedia Webinar, 4 Mar 10

Introducing GoToTraining (Mar 10)
This webinar takes an in-depth look at GoToTraining, a new product built specifically for trainers. You’ll discover how anyone can move traditional classroom training online easily. Training Industry Webinar, 3 Mar 10

Social Content Relationship Management:  An approach to facilitate informal learning (Mar 10) - charts only here
Media Defined is best known for its LMS product, NetExam.  They have developed an advanced learning product in the realm of Social Content Relationship Management.  Think of this new product as a "surround sound" system that you can wrap around your LMS or imbed in your portal.   The system harnesses the wisdom of crowds and brings Informal Learning to users based upon sophisticated filtering and rating algorithms.  The net-net is that users are dynamically presented with content that is most relevant and important to them.  SCRM has received positive reviews thus far and is brought to you in webinar format.   
Joint E-Learning/Virtual Classroom SIG, Brett Strauss, Media Defined, 2 Mar 10

How To Optimize Your Training Using Flexible Delivery Resources (Mar 10) - whitepaper, case studies, and brochure

This webinar discusses the current state of instructor-led training, spotlights the advantages of using flexible resources, and explores what the future of ILT holds.
Training Industry Webinar, 2 Mar 10

Performance Support - Are we missing a huge opportunity (Feb 10
This webinar from Bob Moser grounds you in the fundamentals of Performance Support, and shares working examples from organizations successfully implementing performance support solutions. Bob Moser, IITT Webinar 24 Feb


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And, Finally.....




The God and Eve story (gender and sexual discrimination, equality, battle of the sexes debates, and so on)

"God, I've been thinking..." says Eve one day.

"What's on your mind Eve?" says God.

"Well, I know that you created me and this beautiful garden and all of these wonderful creatures, but lately I've been feeling that maybe there's more to life."

"Go on..." says God.

"Sometimes I get a bit bored - I fancy a bit of fun. And I get a bit fed up with all the heaving lifting and carrying, and warding off the mammoths and sabre-toothed tigers, not to mention that bloody snake. This garden can be dangerous place."

"I see," says God, pausing for thought.

"Eve, I have a cunning plan," says God, "I shall create Man for you."

"Man?" asks Eve, "What is Man?"

"Man..." says God, "Is a flawed creature. He will have many weaknesses and disgusting habits. Man will lie, cheat and behave like an idiot - in fact mostly he'll be a complete pain in the backside. But on the plus side he'll be big and strong, and will be able to protect you, and hunt and kill things, which might be handy sometimes. He will tend to lose control of mind and body when aroused, but with a bit training can reach an acceptable standard in the bedroom department, if you know what I mean."

"Hmm," says Eve, "Seems like this Man idea might be worth a try, but tell me God, is there anything else I need to know?"

"Just this," says God, "Man comes with one condition... In keeping with his arrogant, deluded, self-important character, Man will naturally believe that he was made first, and frankly we all have better things to do than argue, so you must keep all this a secret between us, if that's okay with you. You know, woman to woman..."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



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