CEdMA-Europe Members' Newsletter - May 2010


Welcome to the May edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains four articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 11 reports, on a wide range of topics.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the 13 articles cover a range of management topics.

There are two articles in Selling and Marketing Education on learning portals and marketing the benefits of training.

As usual, the Learning Methods and Media articles are many and varied (19 this time), with five on e-Learning, and two on mobile learning.

Case Studies and Projects has two articles, both on specific companies.

Measuring Education Value has three articles, one on ROI and two on measurement.

There is one article in Process/Managing Costs/Outsourcing on governance.

There are four articles in Training Professional Topics, all on specific aspects of presentations.

In Skills Gap/Technical Certification there are four articles, including one on skills and two on certification issues.

Finally, in the section Webinars and Podcasts, there is one industry webinar, one industry podcast, and one SIG meeting recording.

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Learning Directors Network inviting new Applications





The Institute of IT Training’s Learning Directors Network (LDN) is made up of an elite group of senior figures from Europe’s leading training providers and IT vendors. Several CEdMA members are already part of LDN (including Assima, HP, IBM, Oracle, SAS, and Toolwire), and now the IITT is inviting applications from high-level contacts at organisations of an equal calibre.


Learning Directors Network events are held quarterly in London with the content being member-led, featuring presentations from industry experts, sharing valuable research, and with high-level networking opportunities. To ensure the research carried out is optimally insightful, LDN merged with Pardo Fox, former managers of IT Skills Research. This service now forms an exclusive part of the LDN membership, with regular research including a quarterly ‘Market Barometer’ and annual ‘Perceptions Survey’, showing the collated data of top providers’ customer scores against 10 criteria. Another feature of LDN is the popular Buyers' Panel sessions, which provide priceless insight into the key drivers for purchasers of training. Also included in LDN membership is a private members portal with collated industry news and white papers, a weekly news round-up, and half a day’s consultancy with your assigned Account Director.


LDN membership costs £6,500+VAT per annum, but CEdMA members are set to benefit from a exclusive special offer which will be announced at the Spring Conference, with complete details in next month’s newsletter.

More information on LDN can be found at or by calling Scott Buckley at the IITT on 0845 006 8856.

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Forthcoming Events





Conference 6-7 May "How to market more effectively with the same or less resources"

The Spring Conference will take place at the Portsmouth Marriott. The theme is "How to market more effectively with the same or less resources", a topic area voted by you the members as being the most pressing in the current environment.

Pulse of the Industry will take your input to the online survey which will have been collated and will be presented during this session. This will highlight the key issues and market challenges that you face today. The aim is to aid your understanding of the other companies in the group and facilitate networking discussions during the course of the event.

After the break we have the first part of
Defining an Appropriate Marketing Strategy:

·         A model for marketing and the strategic and tactical tools at our disposal

·         The customer perspective

·         A case study

·         The importance of Positioning.


This is followed by some group work in Defining an Appropriate Marketing Strategy (cont):

·         How the market for products differ - the 2X2 training product segmentation model

·         Where’s your focus? What are your market challenges?

·         Workshop 1: People interested in the same quadrant get together in  teams to discuss how to better engage with customers and compete

·         Teams report back and present their market problems, their headline objectives, market situation, competitive frame and tell the group how they will position themselves to better appeal to their market (the strategic position they will take up).


After lunch, we have some theory and then more practical in Creating an Effective Marketing Plan:

·         Now it’s about actions. What actions will you take to make that positioning meaningful? What changes need to be made to the product, its pricing, distribution, promotion and packaging?

·         Review the marketing plan template

·         Workshop 2: Putting it all together into a plan - where and how you will deploy your resources.


To end the day, we have a third workshop in the session Maximising Sales Channel Performance which gives a practical guide to improving performance of internal and external sales channels.

The personal development session builds on this group work - Moving From Theory to Practice - how to build a compelling action plan that will succeed. We are not usually short of ideas - the challenge is to figure out what will work, and how to make it happen.  Using practical tools and techniques, Justin McCarthy will take us through the four "must do" steps that make the difference between having a wish-list and actually getting things done. At the end of this session we shall not only have individual action plans to take our marketing forward but also be able to apply the same effective techniques to other areas of our business.

Finally, we'll address Marketing Collateral – what, why, when, whose? What is marketing collateral today? In many cases, local catalogues have disappeared, or are greatly reduced, other marketing collateral has become too expensive, and some companies use either global printed materials, or just the web. Often, we are just a component of the company’s marketing collateral. Is this true for everyone? Time to discuss.

Here's the agenda.


If you haven't already booked, you better do it now. Send a note to Mike.

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Workshop 9 Jun

The programme for the rest of 2010 will be discussed and agreed during the Spring Conference, based on member input within the Pulse survey and follow-up discussion. At the time of writing, the most voted workshop topic is "Virtual Classroom and Labs", but invitations detailing the subject and venue will be sent out immediately after the conference.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Apr 10)
Abstract News ©2010 Information Inc

IT Training Press Releases (Apr 10)

Industry News Headlines from CLOmedia (Apr 10)

E-Learning Market Update from Kineo (Apr 10) 

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Reviews and Current Trends


Learning Executives Confidence Index 1Q10 (Apr 10)

The confidence of learning executives (LXs) stabilized in the first quarter of 2010, after rebounding in 2009. ©2010 ASTD


Is This a Big Year for Business Technology? (Mar 10)

If 2010 is remembered for anything, it will be the year that Web-based services, also known as software as a service, or SaaS, come into their own.

CertMag, ©2010 Media Tec Publishing


What Does the Future of IT Hiring Look Like (Mar 10)

After more than 20 dismal, dark months, there are glimmers of encouragement in the IT hiring environment. CertMag, ©2010 Media Tec Publishing


3 Key Trends in Training Customers and Channel Partners (Apr 10)

In the latest Learning Executive Think Tank, Tom Clancy from EMC met with a handful of top learning executives to find out what changes they're making to their channel partner and customer training programs.  The answers all revolved around three key trends that are affecting how training organizations are using training to increase sales and lower product support costs. ©2010 Expertus


Delivering results with Learning Technologies in the Workplace (Feb 10)

This new report from Becta consolidates the evidence for employer efficiencies and tangible business benefit resulting from effective use of learning technology in the workplace. ©2010 Becta


Delivering Great Training (Apr 10)

Content and alignment are important elements of training, but delivery is still a key component. No matter the method being used, a good instructor gets things going. Training Industry Quarterly, Spring 2010, ©2010 Training Industry Inc


Less is more - A different approach to L&D in a world awash with information (Apr 10)
Charles Jennings argues that the adage 'access to knowledge is power' is more fitting in today's information-swamped world. ©2010 Charles Jennings


Rethinking e-Learning (Apr 10)
For all the sophistication of our technology, our view of learning has not really changed. In an era of semantic Web, augmented reality, virtual worlds, and more, we are still talking about courses!  But in business, our goals are not learning, our goals are improving performance. And courses, particularly the “event” model for courses, are one of the worst ways to go about achieving learning for performance!

Learning Solutions Magazine, ©2010 The eLearning Guild


Social Media Revolution (Jul 09)
Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore.
©2009 Socialnomics


101 Inside Tips for More Successful Presentations (Apr 10)

This publication is a comprehensive collection of tips, tactics and lessons learned about all aspects of designing and delivering winning presentations.

© 2010 Distinction Communication Inc. & TriMax Direct


On Their Best Behavior (Apr 10)

Workers’ ethical impulses prove strong during the recession.

T+D, ©2010 ASTD


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Training Manager/Director Development


Innovation on High (Apr 10)

Fostering creativity at the executive level.
Chief Learning Officer,
©2010 Media Tec Publishing


The Do’s and Don’ts of Pitching New Technology to Executive Management (Apr 10)

In a time when learning executives are becoming learning technologists, a little knowledge is a mandatory thing. Securing leadership buy-in on technology helps you ensure long-term support.
Training Industry Quarterly, Spring 2010,
©2010 Training Industry Inc


Eight ways to become indispensable (Apr 10)

Nigel Paine tells us the key to remaining relevant and vital in today's busy marketplace. ©2010 Nigel Paine


Strategies for Business Innovation (Apr 10)

Create a culture of creativity. Chief Learning Officer, ©2010 Media Tec Publishing


The New Word for Alignment - Convergence (Apr 10)

Redefining the partnership between strategy and learning.

Chief Learning Officer, ©2010 Media Tec Publishing


Six Steps for Successfully Leading a Global Virtual Team (Apr 10)

Today’s world is fast-paced, global, and project-oriented. Your role in this changing environment often involves leading or participating in global virtual teams. How productive and effective is your team? LX Briefing, April 2010, ©2010 ASTD


Strategically Deploying Learning Resources (Apr 10)

The reality of shrinking learning budgets has magnified the importance of strategically deploying valuable educational resources. The questions of who should receive what training, how and when do not come with one-size-fits-all answers. In fact, the answers in some cases may be counterintuitive. The solutions to these questions lie in an innovative approach that stresses experimentation and data collection and might be a challenge to ideas held by senior management.

©2010 Bellevue University


Accelerate Business through a Cost-efficient Virtual Workforce (May 09)

This white paper defines a virtual workforce, describes the challenges and

requirements that organisations face when supporting a virtual workforce,

and explains how Citrix solutions can address these requirements and scale

accordingly to foster and support future growth. ©2009 Citrix


Is the Group Activity Food or Poison in a Multicultural Classroom (Apr 10)

In a multicultural classroom, many people believe that working as a group or a small team will encourage trainees to help each other and break their multicultural barriers. However, in many cases, without appropriate facilitation, group activities could create even more segregation and misunderstanding. T+D, ©2010 ASTD


Manager Input - Vital for Learning Success (Apr 10)

Training is more likely to succeed with managers actively involved. Engaging managers before and after is a safe bet.
Training Industry Quarterly, Spring 2010,
©2010 Training Industry Inc


Why Learning is Never Enough (Apr 10)

Ensuring that learning and development initiatives facilitate real change in a workforce requires deliberate follow-up and follow-through.

Chief Learning Officer, ©2010 Media Tec Publishing


Evidence-Based Training Methods - Toward a Professional Level of Practice (Apr 10)

By now, many people understand that training without the appropriate analysis and evidence is indeed similar to flying blind. Ruth Colvin Clark discusses why evidence-based practice is so important right now. T+D, ©2010 ASTD


Why are trainers slow to adopt technology (Apr 10)

Can trainers be accused of Luddite and Laggard behaviour? Martin Addison provides some tips to help trainers embrace innovations in learning.

Connect Issue 6, ©2010 BILD


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Selling and Marketing Education


The Verdict on Learning Portals (Apr 10)

Learning portals tackle some of today’s top learning challenges, with varying results. Chief Learning Officer, ©2010 Media Tec Publishing


Marketing the Benefits of Training (Apr 10)

Success without fanfare is a missed opportunity for training, with a clear need for learning leaders to share victories both internally and externally. Marketing and branding pays in many ways.
Training Industry Quarterly, Spring 2010,
©2010 Training Industry Inc


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Learning Methods and Media


The Five Secrets of Instructional Design (Mar 10)
If you’re in the business of creating e-learning materials, then you’ll know how easy it is to get distracted from your primary goal by the contradictory pressures exerted upon you by your various stakeholders: make it as cheap as possible, as short as possible, as quickly as possible, while also as comprehensive as possible, as media-rich and engaging as possible.  Here are five secrets to help you keep focused amidst all this noise. You may even find you can get away with achieving more for very much less. ©2010 Towards Maturity


Social Learning Unleashed (Apr 10)

Reinvented, redefined and re-imagined, social learning has the potential not only to shape tomorrow’s enterprise, but also to powerfully enhance workforce performance.

Chief Learning Officer, ©2010 Media Tec Publishing


Making Sense of the New Blend (Apr 10)

Blending learning often includes a mix of experiences, technologies and messaging. In today’s new marketplace, social media is also playing a part to make training more learner-centric.
Training Industry Quarterly, Spring 2010,
©2010 Training Industry Inc


Innovative learning strategies for the smarter enterprise (Mar 10)
This IBM whitepaper examines the effect new trends are having on the ability of learning organizations to achieve business impact and review ways to harness the latest technologies (including Web 2.0 and 3D immersive platforms) and put them to work in building a smarter workforce. ©2010 IBM


Accelerate Business through a Cost-efficient Virtual Workforce (May 09)

This Citrix whitepaper describes how to transform IT into an on-demand service for virtual workers. ©2009 Citrix


Designing Virtual Immersive Environments (Apr 10)
3D environments create some brand new challenges for learning professionals. Fortunately, there is already a solid set of best practices for designing meaningful and effective instruction in virtual worlds. T+D, ©2010 ASTD


Components of a Learning Infrastructure (Apr 10)
A learning infrastructure requires processes, governance and technology. Are your solutions hitting the optimal mark?
Training Industry Quarterly, Spring 2010,
©2010 Training Industry Inc


Getting Started in e-Learning - Asynchronous e-Learning (Apr 10)

This new report describes differences between synchronous and asynchronous e-learning and discusses when to use which. It also covers synchronous authoring tools, including which tools Guild members use most, which are easiest to learn and use, and which are preferred by experienced or beginning users. Learn which approach and which tools will work best for you. ©2010 The eLearning Guild


Here Are More Than 200 Free Rapid E-Learning Tutorials (Apr 10)
Tom Kuhlmann of Articulate points to a couple of hundred free tutorials on various aspects of rapid e-learning development. These tutorials (and all the stuff on Tom’s blog) are a treasure chest of resource. ©2010 The Rapid E-Learning Blog

System Selection (Dec 09)

Successfully selecting a computer based system to assist with achieving staff learning and development (L&D) goals is not a simple process, and yet many treat it as such, leading to failed implementations and the inevitable recriminations.
The method described here helps break down this complexity into simple steps, and provides a framework and process within which to work so you can make a robust decision that minimises risk.
©2009 People Alchemy Ltd


How to set up a learning community - Using Moodle and more (Apr 10)
What are the benefits of building a learning community? They’re more than you might think. And the cost? If you use an open source LMS tool like Moodle, it’s less than you think. Find out how to extend the life of your learning and tap into the latent expertise in your organization. Insight guide, ©2010 Kineo


How to Scale Your Training Organization to Meet Growing Demand for eLearning (Apr 10)
This white paper describes scaling solutions to problems your organization is encountering or will encounter as e-learning becomes more widely adopted.
©2010 Rapid Intake


Sana EasyGenerator - E-Learning Tool (Apr 10)

This month Paul Johns, one of Kineo’s senior developers and tool experts, takes a look at Sana EasyGenerator, an impressive online e-learning tool all the way from the Netherlands. ©2010 Kineo


Ten Ingredients of Great Games (Apr 10)

There are lots of recipes for great games. A bad cook, or just an unlucky one, could spoil any of them, but by and large, the successful multiplayer titles work their magic using variations on the ten ingredients described here.
©2010 Harvard Business Press


Are you Ready to Go Mobile (Apr 10)

Once a mobile device is Web-enabled, we have the ability to turn that communication device into a learning tool. But existing e-learning programs cannot just be ported over to mobile. Elearning!, ©2009 B2B Media Co LLC


Mobile Learning on the iPhone - Getting Started (Apr 10)

Start developing and distributing basic mobile content quickly and simply with the tips in this article. Starting with some static content, then adding mp4 videos and HTML, you’ll get your feet wet and begin to appreciate the possibilities, challenges, and unique design considerations inherent in developing content for the small screen. You’ll learn what works, what doesn’t work, and what you’ll need to start developing world class mLearning!
Learning Solutions Magazine, ©2010 The eLearning Guild


Leveraging SharePoint in Learning and Development (Mar 10)

As more companies continue to roll out enterprise learning applications, the ways employees interact with each other, both from a collaborative and educational perspective, become more and more important with each passing day. No longer are applications such as the Learning Management System (LMS) the sole means to track course completions or the only way for users to interact in a training environment. ©2010 General Physics Corporation


E-Learning New Products (Apr 10)

What's new in e-learning. Elearning!, ©2009 B2B Media Co LLC


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Case Studies and Projects


Learning Economy (Apr 10)

By sharing resources, the US Department of Commerce’s Fred Lang is leveraging learning while saving taxpayers money.

Chief Learning Officer, ©2010 Media Tec Publishing


Popular Science (Apr 10)

Lawrence Livermore National Laboratory leveraged its LMS to boost retention and cut costs. Chief Learning Officer, ©2010 Media Tec Publishing


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Measuring Education Value


Back to Basics - Proving ROI (Apr 10)

Consistency is the key. Chief Learning Officer, ©2010 Media Tec Publishing


The Business Case for Measuring Learning (Apr 10)

A credible and objective plan for measuring learning helps learning organizations prove the value that training brings to the bottom line. Get creative to show the true impact. Training Industry Quarterly, Spring 2010, ©2010 Training Industry Inc


Time Is Money (Apr 10)

How measuring performance speed can pay off.

Chief Learning Officer, ©2010 Media Tec Publishing


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Processes/Managing Costs/Outsourcing


Governing Governance (Apr 10)

To have the greatest impact on learning and the overall success of the business, CLOs must align initiatives with business objectives, gather meaningful metrics and communicate clearly and concisely with boards of executives.

Chief Learning Officer, ©2010 Media Tec Publishing


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Training Professional Topics

To Upgrade or Stand Pat - One Expert’s Take on PowerPoint 2010 (Apr 10)
Due to competition from Keynote, Google Docs Presentation, Zoho Show,, Prezi and more, Microsoft has finally woken up and we’ll all reap the benefits from PowerPoint 2010. The difference between PowerPoint 2002 and 2003 was minimal. Version 2007 offered solid new features, and PowerPoint 2010 continues that trend. ©2010 Ellen Finkelstein


PowerPoint 2010 - Upgrading Trainers’ Everyday Appliance (Apr 10)
To say that Microsoft Office 2007 weathered difficult conditions in its five-year run is an understatement. Despite an impressive feature set and relatively high stability and performance, legions of Word, Excel, and PowerPoint users resisted the move. But all should rejoice in the likelihood that Version 2010 promises to put an end to all of the "toaster" talk. ©2010 Better Presenting


Hallways of Influence - Mastering the Art of Impromptu Presentations
(Apr 10)

Some people struggle to express themselves when approached in the hall by the head of another department or a senior executive. They find it much easier to speak in front of a large group than to master the skill of the water-cooler vignette. Here are some tips. ©2010 Patricia Fripp

5 Ways to Fix Problems with Poor Presentation Display (Apr 10)
Has this happened to you? You connect your laptop to the data projector, fire it up and sure enough the image is displayed on the screen…but it looks less than optimal.  It’s either fuzzy, hard to see or missing some of the lines. Before you get that panicked feeling, check these five common problems with the poor display of a computer presentation. ©2010 Think Outside the Slide

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Education Administration

No articles this month


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Skills Gap/Technical Certification


SolarWinds - Focus on Network Management Certification (Mar 10)

SolarWinds identified a network management certification market need and responded by developing, building and refining the SCP program, a network management certification. CertMag, ©2010 Media Tec Publishing


The New (and Old) News about Cheating for Distance Educators (Sep 09)

The article provides educators with a better understanding of issues surrounding cheating and suggests solutions to help stop cheating in their programs.

Online Journal of Distance Learning Administration, Volume XII, Number III, Fall 2009, © University of West Georgia, Distance Education Center

How to Ace a Non-Test-Based Certification Exam (Apr 10)

The process of preparing for a non-test-based exam is similar to the process of a doctoral candidate writing a dissertation and presenting an oral defense. Here are some tips and tricks to help candidates stay ahead of the game.
CertMag, ©2010 Media Tec Publishing


A Superior Education for Tomorrow’s IT Pro (Apr 10)
IT professionals must continually upgrade their skill sets to keep up with the rapidly growing industry. Here’s how graduates of one training institution maintain a competitive edge and remain at the forefront of the ever-evolving IT field.

CertMag, ©2010 Media Tec Publishing


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Webinars and Podcasts


Tom Kuhlmann on Rapid E-Learning and Design (Apr 10)

Kineo chatted to Tom about rapid e-learning, good design, committing ourselves to the craft of e-learning, and better interactivity. ©2010 Kineo

Harnessing Moodle to Deliver Customer Training at Kronos (Apr 10) - charts here
The session described the challenge that lead to the requirement, the solution adopted and why Moodle was selected, and why it was kept after a recent redesign project. Technical considerations and integrations were also covered.
Joint E-Learning/Virtual Classroom SIG, Lyn Bennett and Scott Severn, 6 Apr

Key Steps to Preparing Great Synchronous Interactions (Apr 10) - charts here, handout here
Do you find that your webinars or virtual, synchronous online sessions fall flat? Are you working too hard to get participants to actually participate? This session will show you what it takes to prepare for great interactions and engage learners in those interactions.

Training Magazine Network Webinar, 1 Apr


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And, Finally.....




The Mechanic and the Surgeon Story (perceptions, the devil is in the detail, the nature of big differences)

A heart surgeon took his car to his local garage for a regular service, where he usually exchanged a little friendly banter with the owner, a skilled but not especially wealthy mechanic.


"So tell me," says the mechanic, "I've been wondering about what we both do for a living, and how much more you get paid than me.."


"Yes?.." says the surgeon.


"Well look at this," says the mechanic, as he worked on a big complicated engine, "I check how it's running, open it up, fix the valves, and put it all back together so it works good as new.. We basically do the same job don't we? And yet you are paid ten times what I am - how do you explain that?"


The surgeon thought for a moment, and smiling gently, replied, "Try it with the engine running.."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



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