CEdMA-Europe Members' Newsletter - June 2010


Welcome to the June edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains five articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 17 reports, including several surveys on a wide range of topics.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the 12 articles cover a range of management topics.

There is one article in Selling and Marketing Education on marketing training internally.

As usual, the Learning Methods and Media articles are many and varied (16 this time), with nine on e-Learning, and two on mobile learning.

Case Studies and Projects has three articles, all on specific companies.

Measuring Education Value has one article on measurement.

There is one article in Process/Managing Costs/Outsourcing on strategic partnerships.

There are four articles in Training Professional Topics, all on specific aspects of presentations.

In Skills Gap/Technical Certification there is one article on re-skilling the workforce.

Finally, in the section Webinars and Podcasts, there are three industry webinars, and three SIG meeting recordings.

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Offer from the Institute of IT Training for Membership to the Learning Directors' Network





Goes here

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Forthcoming Events





Workshop 9 Jun "Virtual Classrooms and Virtual labs"

The late spring CEdMA Europe half-day Workshop will take place on 9 June 1300-1700 UK time at CA, Datchet, near Heathrow.

For the USA survey feedback and member presentations, we plan to use the following template where possible:

  • Primary reason/business objective for using Virtual Classroom delivery

  • Kinds of topic taught

  • Average class sizes experiences

  • VC Scheduling versus ILT

  • What blended learning elements are used (if any)

  • Virtual Labs included?

  • What additional features of VC are used versus ILT

  • What roles are used (instructor only, or “producer”, too)

  • Issues and problems encountered

  • % of  total offerings where you use VC, in terms of student days, revenue

1. AAgenda

1300 Coffee and Networking
1330 Introduction - Philip Bourne, Chairman
1335 Excerpts from the USA Survey on Virtual Classrooms - Mike Dowsey
1345 Successful Virtual Classroom Implementations in Europe:
        Oracle – Mike Taylor – Shelly Holten and Jon Oatham
        VMware – Chris Cottam
        Cisco/Global Knowledge - TBA
1500 Break and Networking
1515 Virtual Learning and the Immersive Web - Terry Thorpe, Founder and Chairman, Kohdspace
1600 Break and Networking
1615 Remote Labs and Virtual Instructors - Andy Woodgate, LSI
1655 Summary - Philip Bourne
1700 Close

Here’s your printable agenda.

Here is the website page where you'll find more detail, get a printable agenda, and get a map for directions.

Although we have over 30 enrolments, we have still plenty of room, so please let Mike know soonest.

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Workshop 8 Sep

Following the successful session on the use of social media in education marketing, we plan to expand this into a half-day workshop on Wed 8 Sep at SAS Marlow. Please save this date in your diary.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (May 10)
Abstract News ©2010 Information Inc

IT Training Press Releases (May 10)

Industry News Headlines from CLOmedia (May 10)

Recent Deals (Apr 10)
Elearning!, ©2009 B2B Media Co LLC

E-Learning Market Update from Kineo (May 10)

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Reviews and Current Trends


2009 Best Practices and Insights in Learning and Development (May 10)
This compendium is a compilation of the five white papers that have been generated as a result of the Expertus Think Tank discussions in 2009.
©2010 Expertus


Learning Leaders 2010 - Lessons from the Best (Apr 10)

This report outlines award-winning strategies and best practices for employee learning and development in a range of industries including financial services, telecommunications, technology, and real estate.  The complimentary, 144-page report provides a detailed look at the 25 winners of the 2010 Bersin & Associates Learning Leaders Program, which recognizes organizations with effective and efficient approaches to employee learning and development.

©2010 Bersin and Associates


Building Organizational Capabilities (Apr 10)

Only a third of global companies surveyed focus their training programs on adding the most value to their companies’ business performance, according to McKinsey Group. Elearning!, ©2009 B2B Media Co LLC


The Current State of Enterprise Collaboration (Apr 10)

Today, only one-third of survey respondents who wanted to collaborate were able to within their organizations. Culture rather than technology was the biggest impediment to successful collaboration. Clear goals and roles for collaboration were the second obstacle to success. Elearning!, ©2009 B2B Media Co LLC


The eLearning Guild 2010 US Salary and Compensation Report (May 10)

The average U.S. e-Learning salary was $79,252. Many factors determine compensation for e-Learning professionals, including industry, organization size, where one lives, years of experience, and education level.

© 2010 eLearning Guild


No Woman Left Behind (May 10)

Conventional wisdom suggests women of African, Asian, Hispanic and Native American descent benefit doubly from diversity and inclusion initiatives because they are both women and ethnic minorities. Yet multicultural women continue to lag behind their white female and ethnic male counterparts in terms of career advancement and opportunities. Diversity Executive, ©2010 Media Tec Publishing


The Global Leadership Mindset (Jun 10)

The integration of multiple geographies, cultures, nationalities, ages and styles in enterprises around the world is having an enormous impact on business relationships. Leaders today need a new, specialized set of skills if they are to be successful. Chief Learning Officer, ©2010 Media Tec Publishing


Focus on Learning Delivery - Executive Summary (May 10)

Chief Learning Officer magazine surveyed its Business Intelligence Board to assess and benchmark learning and delivery methods in March 2010. When considering a learning delivery method, learning executives must think about what delivery methods best match the needed techniques, environment and learner preferences.

©2010 Media Tec Publishing


Simplify the Multilingual Marketplace - Strategies for Effective Language Learning (Jun 10)

In an increasingly global economy with shifting workforce demographics, a company’s success relies on effective communication. But it’s risky to assume that communicating only in your native language will create clear communication and healthy collaboration. Relying on translation services is no better. Nothing is more effective in today’s global marketplace than speaking directly with customers, employees, suppliers and business partners in their own languages.

Human Capital Insights, ©2010 Media Tec Publishing


10 Social Media Commandments for Employers (May 10)

Here are 10 social networking commandments for employers. If followed, they will enable employees to enjoy social media without employer static and interference.

Workforce Management Online, © 1995-2010 Crain Communications Inc.


Environmental Awareness (Jun 10)

The learning culture is key to business impact

Chief Learning Officer, ©2010 Media Tec Publishing


It's All Relative (Jun 10)
Building and maintaining your sponsor relations

Chief Learning Officer, ©2010 Media Tec Publishing


The Rise of Social Media (Mar 10)

The research team defined social media as technologies designed to facilitate social interactions, communication and, sometimes, publishing. They are generally Internet-based technologies used to support “many-to-many” dialogues, as opposed to traditional one-to-many media broadcasts.

An ASTD Research Study, ©2010 ASTD


Social Network Tools that Boost Your Business (May 10)

Once you understand the power of these applications and how to use them in your company, you’ll quickly find that they can be invaluable tools to boost your bottom line.  Learning Circuits, © 2010 ASTD


Sustaining Organizational Learning (May 10)

The stock market may be up, but learning departments are not out of the woods yet. T+D, ©2010 ASTD


Digital Exhaust and Learning Recipes (May 10)

Elliott Masie on the macro and micro view of learning.

Chief Learning Officer, ©2010 Media Tec Publishing


Selling Up(grades) (May 10)

In with the new, by Bob Mosher.

Chief Learning Officer, ©2010 Media Tec Publishing


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Training Manager/Director Development


Career Advice for the CLO (Jun 10)
What’s the best way to advance in the learning field?

Chief Learning Officer, ©2010 Media Tec Publishing


Strategic Partners in Surprising Places - The University Connection (Jun 10)

Allowing employees to pursue degrees without career interruption has proven to be a win-win for both the employee and employer. As demand for online degrees has grown, so has the need for corporate-university partnerships. The disconnect between how corporations “buy” and how most universities “sell” has presented impediments to the creation of effective partnerships. The challenge for both parties is to identify where real partnership opportunities exist and understand how to implement them successfully.
Human Capital Insights, ©2010 Media Tec Publishing

Maintenance - The Forgotten Step (May 10)

This simple but often forgotten step in the development process can maximize the course shelf life of your e-learning programs. T+D, ©2010 ASTD


Value over Profit - Customer Service Models in the Training Unit (May 10)

Training units can take some simple steps to uncover the kinds of customer experiences its learners want and expect. T+D, ©2010 ASTD


Business Networking can be Taught (May 10)

Building a healthy business network is a necessary and thoroughly trainable skill for the new millennium. T+D, ©2010 ASTD


Five Traits of Effective Learning Teams (May 10)

The right combination can yield remarkable results.

Chief Learning Officer, ©2010 Media Tec Publishing


The Value of Negotiating (Jun 10)

Success depends on willingness to compromise

Chief Learning Officer, ©2010 Media Tec Publishing


Teaching Right and Wrong (Jun 10)

When it comes to instilling ethics in the corporate environment, learning professionals have few easy options. But eliminating decision-making bias, promoting a transparent culture and circulating lessons learned can clarify the gray areas and help position the organization for success.

Chief Learning Officer, ©2010 Media Tec Publishing


Navigating the Interactive Workplace (May 10)

Using Web 2.0 and social media technologies, cognitive apprenticeship offers a map to help chart a course toward faster proficiency, innovation and results.

Chief Learning Officer, ©2010 Media Tec Publishing


Do You Know Your Company's Personality (Jun 10)

CLOs can become integral to their organizations’ decision-making strategies by fully understanding their companies as personalities.

Chief Learning Officer, ©2010 Media Tec Publishing


No Excuses (May 10)

Treating mistakes as intellectual capital

Chief Learning Officer, ©2010 Media Tec Publishing


Dollars and Sense (Jun 10)
Innovative thinking can help tie learning to business outcomes.

Chief Learning Officer, ©2010 Media Tec Publishing


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Selling and Marketing Education


Marketing Learning the United Way (May 10)

United Way tackled major barriers to educating its global network and realized that if you can successfully reach communities around the world, you can nurture a community of learners. Chief Learning Officer, ©2010 Media Tec Publishing


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Learning Methods and Media


Learning Styles - Threat or Opportunity (Jun 10)

To most learning professionals, the fact that individuals learn differently is seen as a challenge. However, it is possible for learning organizations not only to engage workers in the various mediums they prefer but also to leverage different learning styles for competitive advantage, all while maintaining cost-effective design and delivery. Chief Learning Officer, ©2010 Media Tec Publishing


Blended Learning Done Right (May 10)

Learning is ubiquitous, and smart companies are using this fact to their advantage when they create and implement blended learning programs that have a real, lasting business impact. Chief Learning Officer, ©2010 Media Tec Publishing


How to Get a Good Night's Sleep (Jun 10)

CLOs and other HR executives are turning to online learning for efficient, effective solutions to the challenges that keep them up at night. Thanks to the latest VoIP technology, dynamic, interactive learning can now be delivered live, straight to employees’ desktops. They can talk to the facilitator and each other, share files and work on breakout group activities, just as they would in a traditional classroom, but without spending time away from the office.

Human Capital Insights, ©2010 Media Tec Publishing


Getting e-Learning Right (May 10)
Bridging the gap between educator and learner can be highly gratifying. When you get it right, the signs are everywhere – your learners are engaged with your materials from the beginning, test scores are high, and most importantly, retention and performance are measurably improved for weeks and months after the learning activity has been completed. Learning Solutions Magazine, © 2010 eLearning Guild


Understanding HTML5 and its Potential for e-Learning and mLearning
(May 10)

The Internet is on fire. It’s now genuinely difficult to follow technology news or commentary without reading something each day about HTML5 vs. Flash, or at least Apple vs. Adobe. Read one article and it’s easy to come away with the impression that HTML5 is a “Flash killer”. Read a different one, and you’ll be convinced that HTML5 is just a flash in the pan.

Learning Solutions Magazine, © 2010 eLearning Guild


Where is Rapid E-Learning Headed? (May 10)

Stuart Chadwick presented to the E-learning Network. © 2010 Kineo


ProForm - tool review (May 10)

Kineo's resident tool expert Theo Cardiff has a look at ProForm. © 2010 Kineo


When to Use Social Media for Learning (May 10)

Workplace learning professionals should focus on how social learning—and its associated tools—can help achieve business goals. © 2010 MBM Training Services


Ten Myths about Video in e-Learning (May 10)

In our world of e-Learning, video has become an important element in the mix of all the modalities we use as practitioners of the art of online instruction. But much of the advice and common wisdom about this medium simply gets it wrong.
Learning Solutions Magazine, © 2010 eLearning Guild


Shooting Web Video for Training (May 10)

Video content not only helps people learn; it saves resources and puts learning just a click away for global organizations. T+D, ©2010 ASTD


Lessons Learned from Teaching a Synchronous Online Course (May 10)

My plunge into online instruction was in teaching a faculty "tech" camp. I was asked to be the instructor of this training because of my role in faculty development as an integrator of technology with teaching and my experience in training instructors to use interactive TV. However, I had minimal experience with online instruction. eLearn Magazine, ©2010 ACM


Getting Started in e-Learning - Mobile Learning (May 10)

The accelerating rate of adoption of mobile devices worldwide is truly astounding. Every day, ordinary people are using mobile devices as mobile computing and information sharing devices, which makes them the perfect platform for many kinds of e-Learning. Here’s how it’s done. © 2010 eLearning Guild


When Mobility Meets Learning (Apr 10)

In its current form, enterprise mobility represents a strategic conundrum for many companies, agencies and institutions looking to support the needs of its distributed stakeholders. Elearning!, ©2009 B2B Media Co LLC


Nuts and Bolts - Principles of Multimedia Learning (May 10)

Designers can be distracted by “what looks good.” Clients can be distracted by what they think is good, or by what someone has said is “cool” or “innovative.” In either case, the result is likely to hurt learning. Boost the credibility and effectiveness of your e-Learning products with the principles presented here.

Learning Solutions Magazine, © 2010 eLearning Guild


Ready or Not? (May 10)

Whether we like it or not, whether we use it or not, social media is changing the way we work. T+D, ©2010 ASTD


Buyer Beware - LMS (Apr 10)

Having a finished LMS module doesn’t mean you can update it.

Elearning!, ©2009 B2B Media Co LLC


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Case Studies and Projects


High-Tech Learning at CA (Jun 10)

Global IT software and solutions firm CA’s CLO Brad Samargya is a power user of Web 2.0 and social learning tools.

Chief Learning Officer, ©2010 Media Tec Publishing


Tesco Moodle LMS Case Study (May 10)

This explains how Kineo used Moodle, the open source LMS, and Joomla, the open source CMS, to deliver a cost-effective solution with a highly customised user experience for Tesco. © 2010 Kineo


Implementing Social Learning (Apr 10)

Experts at Bersin and Associates, Telus and the Federal Reserve Bank of Cleveland reveal their highly successful social learning strategies in large organizations.

Elearning!, ©2009 B2B Media Co LLC


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Measuring Education Value


The State of Measurement (May 10)

CLOs’ ability to assist their organizations in surviving economic crisis corresponds with their ability to measure and demonstrate impact.

Chief Learning Officer, ©2010 Media Tec Publishing


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Processes/Managing Costs/Outsourcing


A match made in heaven? (May 10)

No organisation's learning and development team can possibly do everything itself; indeed it would be crazy to try. In common with any professional function, L&D delivers greater value when it focuses on a core set of strategic and operational activities and builds strategic partnerships with best-in-class external companies to work together to deliver its full range of services. ©2010 Duntroon Associates


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Training Professional Topics

10 Tips for Making a C-Level Presentation (May 10)
What do bungee jumping and presenting to C-level executives have in common? Both typically strike fear into the hearts of the people daring to attempt them.
T+D, ©2010 ASTD

Create Simpler, More Easily-Understood Charts and Graphs (May 10)
The significance of any chart lies in its ability to visually represent complex data as a trend that an audience can easily grasp. So if you create a complex chart with too much detail, you ironically might be creating confusion out of simplicity -- even if you aren’t aware that you are doing it. ©2010 Indezine

Without an Emotional Connection, Viewers Tune Out (May 10)
Making sound decisions devoid of emotion in one’s professional life is one thing – but why should that carry over when it’s time to communicate information to the public? ©2010 Phillips Media Relations

Mediocrity to Mastery - Use These Vocal Techniques to Set Yourself Apart (May 10)
The voice plays an important role in linking concepts to content. However, the vocal elements of your skill involve more than just speaking loud enough to be heard.  There are several elements of your vocal strategy that can take your presentation effectiveness to the next level including proper breathing, voice projection, juxtaposition and interaction. ©2010 MediaNet Inc

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Education Administration

No articles this month


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Skills Gap/Technical Certification


Balancing Present and Future Economic Needs (Apr 10)

Re-skilling the workforce is the challenge in virtually every community in the United States. At no time is the challenge more profound than now.

Elearning!, ©2009 B2B Media Co LLC


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Webinars and Podcasts


Sales and Marketing SIG- Initial Meeting (May 10) - charts here

The first meeting of the SIG concentrated on identifying which topics were in and out of scope and which approach to take, led by Pat Durante and Eric Bergman.

Sales and Marketing SIG, 26 May 10


Virtual Instructor-Led Training - Strengths, Strategies and Solutions (May 10)

According to a comprehensive study conducted by Training Industry, Inc. and General Physics Corporation (GP) of 114 companies, including 20 in the Fortune 500, use of VILT technology grew by 25% in 2009 and now is included in 27% of training. But while adopting VILT can help reduce travel costs, only 20% of all respondents assessed their VILT courses as “very effective.”

Training Industry Webinar, 20 May 10


Training Metrics and Benchmarking SIG - Initial Meeting (May 10) - chat here

The first meeting of the SIG concentrated on identifying which metrics were to be the focus of a survey later in the year, led by Dirk Braune and Kristine Kukich.

Training Metrics and Benchmarking SIG, 19 May 10


Social learning on a shoestring (May 10) - charts here

With an estimated 70% of learning being informal, every Learning and Development team must surely take social learning seriously. In the past the problem with informal learning was that our source of input was restricted, often to our immediate peer group. Today we can access expertise from all over the world - from both inside and outside our organisations - using technologies such as video sharing, social networking and micro-blogging. But what are the pitfalls, and what are the potential costs? In this webinar, Hanif Sazen of Saffron Interactive examines how to embrace social learning within your organisation without falling on your face or breaking the bank. Learning and Skills Group Webinar, 13 May 10

Tales from a Remote Instructor - Making the Most of Distance Learning (May 10) - charts here
John Durkin and Karen Selke of Oracle covered best practices for conducting remote training sessions. They shared pragmatic tips and tricks regarding as follows: The Importance of Interactivity; The Evils of Technology; and Translating Classroom Best Practices to Distance Learning.
E-Learning and Virtual Classroom SIG, 4 May 10

Making an impact - tricks for grabbing management attention (Apr 10) - charts here; Impact Indicator Launch Presentation and Final Report
Independent not-for-profit organisation Towards Maturity has surveyed over 200 diverse organisations, to create a solid body of evidence – The Impact Indicator. The sole purpose of the research is to help you make an impact when it really matters. Follow Laura Overton in this session to find out how this latest research reveals invaluable tricks and tips to help you grab management attention for your L&D program. Learning and Skills Group Webinar, 29 Apr 10

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And, Finally.....




10 Favorite Quotes on ‘Unlearning’

Jack Uldrich


1.     “The illiterate of the twenty-first century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.” (Alvin Toffler)

2.     “The greater our knowledge increases, the greater our ignorance unfolds.” (Pres. John F. Kennedy)

3.     “In a time of drastic change, it is the unlearners who inherit the future. The learned find themselves equipped to live in a world that no longer exists.” (Eric Hoffer)

4.     “In some sense, our ability to open the future will depend not on how well we learn anymore but on how well we are able to unlearn.” (Alan Kay)

5.     “Two things seemed pretty apparent to me. One was that in order to be a pilot a man had to learn more than any one man ought to learn; and the other was that he must learn it all over again in a different way every 24 hours.” (Mark Twain

6.     “Be very, very careful what you put into that head, because you will never, ever get it out.” (Thomas Cardinal Wolsey)

7.     “The most important lessons lay not in what I needed to learn, but in what I first needed to unlearn.” (Jim Collins)

8.     “Strange about learning; the farther I go the more I see that I never knew even existed. A short while ago I foolishly thought I could learn everything — all the knowledge in the world. Now I hope only to be able to know of its existence, and to understand one grain of it.” (Charly in “Flowers for Algernon”)

9.     “The most useful piece of learning for the uses of life is to unlearn what is untrue.” (Antisthenes)

10.  “The difficulty lies not in new ideas, but in escaping from the old ones, which ramify, for those brought up as most of have been, into the corners of our minds.” (John Maynard Keynes)


Jack Uldrich is a renowned global futurist, independent scholar, sought-after business speaker, and best-selling author. His latest book is “Jump the Curve: 50 Essential Strategies to Help Your Company Stay Ahead of Emerging Technologies.” Read his articles at and his blogs at

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



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