CEdMA-Europe Members' Newsletter - July 2010


Welcome to the July edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains five articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 15 reports, including several surveys on a wide range of topics.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the four articles cover a range of management topics.

Selling and Marketing Education contains five "Ask the Members" dialogues from the CEdMA USA website.

As usual, the Learning Methods and Media articles are many and varied (15 this time), with four on mobile learning.

Case Studies and Projects has six articles, all on specific companies.

Measuring Education Value has two articles, one from Jay Cross and the other from IDC.

There is one article in Process/Managing Costs/Outsourcing on trimming the fat!

There are six articles in Training Professional Topics, three on aspects of presentations, and three on dealing with learners.

Education Administration contains a whitepaper from NIIT about outsourcing administration to improve the bottom line.

In Skills Gap/Technical Certification there are two articles on skills gaps.

Finally, in the section Webinars and Podcasts, there are two industry webinars, and three SIG meeting recordings.

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Offer by the Institute of IT Training to Join the Learning Directors' Network





The Learning Directors' Network (LDN)  is an exclusive association of executives from the top training organisations in Europe, facilitated by the Institute of IT Training, and forming an exclusive community of practice. It is wholly committed to providing practical solutions and guidance for director-level learning and development executives in the leading UK and European training organisations.

LDN is an exclusive networking, information, benchmarking and research service that allows you to connect with other top executives who are wrestling with similar challenges in a collegiate, networking environment where the emphasis is on finding and implementing solutions, and using third party reference to support decision making.

LDN has invited all CEdMA Europe members who are not currently LDN members to join LDN and have next year's CEdMA Europe membership paid by LDN.

For more information about LDN and its offer, contact Scott Buckley, Business Development Manager at the Institute of IT Training,

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Forthcoming Events





Workshop 8 September, "Using Social Media in Training"

The late summer CEdMA Europe half-day Workshop will take place on 8 September 1300-1700 UK time at SAS in Marlow.

The agenda is not yet finalised but will contain a guest speaker and facilitated discussions led by two or three members who are actively using social media in their training business.

The printable agenda will be here when available.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions around Thursday 26 August.

I look forward to seeing you there!

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Conference 4-5 November, "The Future of the Training Department"

The autumn CEdMA Europe conference will take place on 4-5 November at the Bournemouth Marriott.

The agenda is not yet finalised, but to address the theme, there will be facilitated discussions led by members on "Will there be an Education Centre in 2015?", "How to move forward faster with Virtual Instructor-Led Classrooms", and "What Education Staff and Skills will be required in 2015?"

In addition, a guest speaker will address the topic "Which Education Technologies will be in common usage in 2015?".

We also plan to revert back to a personal development session following the professional development topic in May.

The agenda will be finalised in the August Newsletter and invitations will be sent out to member main contacts in early August.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Jun 10)
Abstract News ©2010 Information Inc

IT Training Press Releases (Jun 10)

Industry News Headlines from CLOmedia (Jun 10)

Update and Supplier Briefs (Jun 10)
IT Training, ©2010 BCS

E-Learning Market Update from Kineo (Jun 10)

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Reviews and Current Trends


Top (UK) Players Score in Customer Care (Jun 10)

This yearís UK Top 50 list shows that most of the top players managed to weather last yearís storm, many of them by investing in customer relations.

IT Training, ©2010 BCS


Putting learning through the mixer (May 10)

Blended learning has evolved in recent years to become a dominant method of delivering learning. This article looks at some of the latest trends in blended learning and how to get the mix right.

Human Resources Leader, ©2010 Reed Business Information


The Medium Is the Message (Jul 10)

The CLOís blend of learning modalities continues to change course with organizational and economic needs.

Chief Learning Officer, ©2010 Media Tec Publishing


The changing face of training (May 10)

The IT training industry is going through plenty of changes. With the credit crunch and recession biting, training budgets have been cut, and weíre moving towards commoditisation of many areas within IT training, says Allan Pettman, UK Managing Director of Global Knowledge. IT Training, ©2010 BCS


The Workforce of One (Jul 10)

Customizing learning. Chief Learning Officer, ©2010 Media Tec Publishing


A Distressing Virtual Reality - 40 Percent of Dispersed Teams Underperform (Jun 10)

They may be simulated in nature, but virtual teams have a very real impact. After all, according to a new study by intercultural training consultancy RW3, 80 percent of corporate managers work virtually at least part of the time and 63 percent are members of global virtual teams. However, a staggering 40 percent of members on virtual teams believe their groups are underperforming, according to the survey.

CLOmedia, ©2010 Media Tec Publishing


Building Capability (Jun 10)

The role of the IT training provider is changing, and use of technology is only one facet of this change. IT Training, ©2010 BCS


How to Avoid Common Training Pitfalls across Cultures (Jun 10)

Whether training internationally or interculturally, in-person or virtually, cultural differences can impact a programís success. Many accomplished instructors have seen their programs go awry due to ignorance.

Diversity Executive, ©2010 Media Tec Publishing


Diversity of a Different Color (Jun 10)

Initiatives have shifted from their roots in equal opportunity for workers toward a focus on marketing goals and accessing diverse markets. But this new model may not survive stepped-up government enforcement and budget cuts threatening programs with unproven results.

Workforce Management,©1995-2010 Crain Communications Inc.


Planning for the Coming Turnover Tsunami (Jun 10)

The tide seems like it has finally changed. As recovery trickles along, senior leaders are having to change their focus, from pushing employees overboard to trying to keep them reeled in. HR Executive Online, ©2010 LRP Publications


Barriers to Appropriate Sales Training (Jun 10)

What roadblocks get in the way of effective sales training?

T+D, ©2010 ASTD


Best Practice for Enterprise Use of Virtual Worlds (May 10)

A sophisticated overview of virtual worlds in general and IBMís work in particular, together with an explanatory video:

3-D Internet - Anywhere and Everywhere (May 10) ©2010 IBM


Technology Based Learning has Limitations (Jun 10)

In a study of more than 230 organizations, Novations Group found that organizations are delivering technology-based learning methods both in response to budget constraints as well as changing learner preferences (younger generations have a preference for accessing learning in on-demand, bite-sized formats).

©2010 Novations Group


Superior Customer Service Boosts Market Performance (Jun 10)

High-performing companies outshine low-performing ones in their focus on the customer. T+D, ©2010 ASTD


Technology and training (May 10)

IT has played an increasingly important role in the planning, provision and management of training. Eddie Kilkelly, Chief Operating Officer, ILX Group plc, examines the latest innovations and weighs up the challenges facing IT directors regarding multimedia content and multi-platform delivery. IT Training, ©2010 BCS


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Training Manager/Director Development


The CEO and Me (Jul 10)

Successful executive partnerships are key to the success of learning and development initiatives. Itís up to the CLO to initiate, build and sustain relationships with the C-suite. Chief Learning Officer, ©2010 Media Tec Publishing


Managing at a Distance (Jun 10) plus accompanying podcast

New websites help managers at small companies keep closer track of their freelancers' work. Wall Street Journal, ©2010 Dow Jones and Company, Inc


Virtual Coaching - Using Technology to Boost Performance (Jul 10)

Career and leadership development is no longer limited to those in the executive suite. E-coaching replicates the functions of a live session and provides employees at all levels with relevant performance support on demand.

Chief Learning Officer, ©2010 Media Tec Publishing


Learning - A Day-to-Day Activity (Jul 10)

The purpose of a learning initiative is behavior change - the sustained integration of new skills. This requires consistent leadership messaging, accountability and measurement, in addition to delivery.

Chief Learning Officer, ©2010 Media Tec Publishing


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Selling and Marketing Education


ASK - Value justification statements for the cost of training to share with sales teams (Feb 09)


ASK - Packaging Training with the Product (Feb 09)


ASK - Trained Customers Buy More Products (Mar 09)


ASK - Justifying onsite training pricing versus services pricing (May 10)


ASK - Training Subscription Revenue Recognition (May 10)


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Learning Methods and Media


Embedded Learning (Jul 10)

Bob Moshe suggests that the ability to insert learning into everyday work life has reached new levels. Chief Learning Officer, ©2010 Media Tec Publishing


Online Content - Still a Pain in the SaaS (Jun 10)

Content-as-a-Service offerings are emerging as a way to solve the issues surrounding the maintenance and delivery of effective online training that have been hampering organizations since the inception of e-learning. 
Links Plus, ©2010 ASTD


Is There Macro Value in Micro-learning (Jul 10)

Bite-sized learning can round out an organizationís overall strategy by enabling cost-effective peer-to- peer knowledge sharing across the enterprise. Despite what skeptics say, itís here to stay. Chief Learning Officer, ©2010 Media Tec Publishing


Managing Multimedia (Jul 10)

Elliott Masie discusses where to store video content.

Chief Learning Officer, ©2010 Media Tec Publishing


Training providers at the crossroad (Jun 10)

Training providers need to reinvent their offerings. IT Training, ©2010 BCS


Social networks in training (May 10)

There has been a lot of talk about using social networking in training and encouraging informal learning through it. Gary Flood takes a look at how much of this is already happening and how it integrates with the more traditional training methods. IT Training, ©2010 BCS


Creating Safer Peer-to-Peer Learning Experiences (Jun 10)
As a learning and development professional you are probably always on the lookout for ways to create more value Ė particularly for any ideas that don't take a lifetime to develop and cost the Earth! But not all learning solutions of value need come at a great investment. Learning Solutions Magazine, © 2010 eLearning Guild


Overcoming Obstacles to Avoid "Shovelware" E-Learning Strategies (Jun 10)
In the midst of all the excitement regarding new learning technologies such as 3-D virtual worlds and mobile learning, many companies continue to struggle with fundamental obstacles. These obstacles prevent them from implementing effective asynchronous e-Learning strategies. In fact, some of these barriers, which I discuss in this article, will invariably lead to poor strategies for learning in virtual worlds or on mobile devices. New tools and technologies will not mitigate a poor e-Learning strategy. Learning Solutions Magazine, © 2010 eLearning Guild


Designing Games that Really Teach (Jun 10)

Designing games and other creative activities requires a lot of planning and a solid understanding about training goals. But it also requires some fun and surprise to keep the learners engaged. T+D, ©2010 ASTD


Getting Started in e-Learning - Synchronous e-Learning (Jun 10)

This report explains the skills needed to design and implement successful synchronous e-Learning and discusses the synchronous tools eLearning Guild members use most, including which tools are the easiest to learn and use.

© 2010 eLearning Guild


M-learning - Tips for success (Jun 10)

Richard Castle looks at the fundamental success factors for mobile learning.

TrainingZONE, ©2010 Sift Media


Mobile Learning - Obstacles and Solutions (Jun 10)

Three simple questions were asked to seven industry experts, all of whom are speaking and teaching at the Mobile Learning Conference in June: 1) What are the obstacles to practical delivery of learning via mobile devices? 2)  What will it take to solve these problems? 3) When do you think this will happen?

Learning Solutions Magazine, © 2010 eLearning Guild


Top Myths and Misconceptions of Mobile Learning (Jun 10)

As mLearning gets more attention, the misunderstandings about it grow. Here are some nominees for the top eight things that people don't get about mLearning.

Learning Solutions Magazine, © 2010 eLearning Guild


Mobile Learning at the Tipping Point (Jun 10)
Mobile learning is a valuable new addition to organizational learning strategy. Implemented correctly, it provides an excellent way of spreading knowledge rapidly across an enterprise, ensuring, for example, that people understand new corporate initiatives, or that new product knowledge is quickly available to mobile field engineers and sales people.
Learning Solutions Magazine, © 2010 eLearning Guild


Five Emerging LMSs to Watch (Jul 10)

Brandon Hall believes that social learning has made a splash.

Chief Learning Officer, ©2010 Media Tec Publishing


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Case Studies and Projects


How Juniper Networks Does Prescriptive Learning (Jun 10)

One of the major challenges we face in training our customers is how to grow revenue and delivered training when companies are tightening their training budgets.  Having been in the customer-training arena much of my career, I know that when you deliver great training and your customers can see the usefulness and significance of the learning they receive, they continue to invest in training.

Smart Tips for Learning Executives, © 2010 Expertus


More than a Game (Jun 10)

In a part of the world where television plays no major role and other mass media falls short, mobile devices have become the king of communication. Employing mobile devices as a tool and a methodology to learn about their uses was the goal of a unique program for executives who traveled from Africa to Indiana last summer.

T+D, ©2010 ASTD


General Motors Dealers Enjoy the "Suite Success" of Distance Learning
(Jun 10)

A new four-point blended learning program brings just-in-time training directly to the desktops of GM dealer employees throughout the world.  Benefits include high quality learning, complete interactivity and cost effectiveness for the company and its dealers. ©2010 Training Industry Inc


Coloring the Ideal Business Transformation Solution (Jun 10)

Crayola, a Hallmark-owned company with headquarters in Easton, Pennsylvania, realized in 2004 that it needed to replace its aging legacy software systems. Its strategy was to implement an enterprise system that would be the single source of their manufacturing, inventory, and financial data. T+D, ©2010 ASTD


Investment Learning (Jul 10)

In the midst of intense public scrutiny, Goldman Sachsí Chief Learning Officer George Parsons puts great stock in learning and development.

Chief Learning Officer, ©2010 Media Tec Publishing


Training Takes Off (Jul 10)

Airports house many different workforces, which can leave customer service training up in the air. But Miami International Airport got all its employees on the same flight path. Chief Learning Officer, ©2010 Media Tec Publishing


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Measuring Education Value


Making Business Decisions - The Heart and the Head (Jun 10)

Jay Cross examines decision making on learning at work, and gives the lie to some myths about the use of business metrics. ©2010 Internet Time Group


IDC MarketScape - Worldwide IT Education and Training 2010 Vendor Analysis (Feb 10)

This IDC study represents an excerpt from the vendor assessment model called IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendorís success in the marketplace and help anticipate its ascendancy. This study assesses a number of technology vendors participating in the IT education market as a line of business to support the sale of their technologies. ©2010 IDC.


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Processes/Managing Costs/Outsourcing


Trimming the Fat - Using a Practical Eye for an Academic Process (Jun 10)

When was the last time you analyzed your processes to cut out inefficient, ineffective processes? It might be easier than you think. T+D, ©2010 ASTD


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Training Professional Topics

Managing the Motivation Equation (Jul 10)

Learning professionals can leverage motivation theory to reduce learnersí intention-action gap and achieve stronger post-training outcomes. But first they must make learner motivation a core competency, for themselves and their teams.

Chief Learning Officer, ©2010 Media Tec Publishing

Shoot for PAR (Jun 10)

Itís safe to say that many learning and development professionals may be hesitant to roll out a training program that 99 percent of their team will never achieve. Thatís just what golf pros face - less than 1 percent of their students will ever realize the goal of shooting par on a single round. T+D, ©2010 ASTD


Creating Reusable Presentation Platforms (Jun 10)

Visually interactive speakers take a different approach. They create more permanent slide sets that are interlinked with each other, collections that are useable over and over again across multiple performances. In other words, they build the equivalent of a Web site based entirely upon PowerPoint slides. ©2010 Aspire Communications


5 Fail-Safe Ways to Recover From Presentation Mis-steps (Jun 10)

If you havenít yet experienced your point of embarrassment or memory lapse, you will. When it happens, consider these fail-safe ways to regain your memory and retain your poise. ©2010 Dianna Booher


8 Guidelines for Perfect Presentation Practice (Jun 10)

Knowing a subject doesnít guarantee presentation success. The ability to articulate the message and connect with audience members is what counts Ė and perfect practice can make this happen. ©2010 BrodyPro


Fourteen Tips for Getting Learners Back from Break on Time (Jun 10)

If you have ever had learners show up late or come in from a break after you have restarted a session, you know they can be disrupting and downright annoying. Here are some additional strategies for getting learners back to the session on time.

©2010 Robert W. Lucas


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Education Administration


Leveraging the Value of Outsourced Learning Administration Through Variable Cost Structure (Jun 09)
This white paper aims to you help understand the value of leveraging the variable cost structure of learning administration in order to quickly shift internal training resources from focusing on administrative tasks to more strategic initiatives, resulting in an improved bottom line. ©2009 NIIT


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Skills Gap/Technical Certification


Taking responsibility for addressing the skills gap in IT (Apr 10)

Matthew Poyiadgi, European VP of CompTIA, explains why getting more involved with educating the next generation of IT employees is key to addressing the skills gap. IT Training, ©2010 BCS


Breaching the Inner Circle (Jun 10)

IT security has become one of the top career choices, but what is the best way of getting there? IT Training, ©2010 BCS


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Webinars and Podcasts


Moving from Physical to Virtual Classrooms (Jun 10)

Peter Ryce, Connect Evangelist for Adobe, lead the interactive session, and showed you how trainers can keep students interested by making the virtual classroom experience fun and collaborative, with Adobe Connect, of course.

Training Industry Inc Webinar, 24 Jun 10


Sales and Marketing SIG Meeting 2 (Jun 10) - charts here

Pat Durante led a discussion on "Engaging your Internal sales Force", then Eric Berglund discussed a survey to get feedback on proposed topics.

Sales and Marketing SIG, 23 Jun 10


Using Training Partners SIG Initial Meeting (Jun 10) - charts here

The first meeting of the SIG concentrated on identifying which topics were in and out of scope and which approach to take, led by Nic Xenos and Sonia Estes.

Using Training Partners SIG, 16 Jun 10


Instructional Videos - What you need to know (Jun 10) - charts here (12Mb!)

Tony Holbrook covered ease-of-use and video deployment topics, including:  Streaming vs. Download; Streaming Video Guidelines; Players; Player ROI considerations; Deployment Methods and Costs; Web Server or Streaming Server Deployment; Content Delivery Networks and benefits; BitTorrent and RSS.

E-Learning and Virtual Classroom SIG, 8 Jun 10


Choosing the right social and collaboration platform for learning (May 10) - charts here
Social learning is all the rage right now, but itís still unchartered territory. For example: if youíre looking for a platform for your social learning and collaboration, where do you start? In this webinar, Jane Hart, one of the worldís leading experts in social and collaborative learning, examines three platforms and considers what they can and cannot offer. Also, in the light of Ningís recent planned pricing changes, she explores some of the wider implications of choosing a social learning platform.

Learning and Skills Group Webinar, 27 May 10

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And, Finally.....



Double-positive story (make your point and then know when to stop, language, communications, lateral thinking, quick-thinking)

On hearing one of his students use the expression, "I don't know nothing about it..." a teacher took the opportunity to explain about double negatives and correct grammar to the class.

The teacher explained, "In the English language a double negative makes the statement positive, so your assertion that you 'don't know nothing about it' is actually an admission that you do know something about it."

Encouraged by the interest in this revelation among certain class members, the teacher went on to demonstrate more of his knowledge of world languages: "Of course not all languages operate according to the same grammatical rules, for example, in Russian, a double negative remains negative, although perhaps surprisingly, there is not a single language anywhere in the world in which a double positive makes a negative.."

At which a voice from the back of the classroom called out ironically "Yeah, right.."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



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