CEdMA-Europe Members' Newsletter - August 2010


Welcome to the August edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains four articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 17 reports, including several surveys on a wide range of topics.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the 12 articles and four ASK (The members) dialogues cover a range of management topics.

Selling and Marketing Education contains a white paper on using social media to market online training.

As usual, the Learning Methods and Media articles are many and varied (14 this time), with six on the use of social media.

Case Studies and Projects has five articles, all on specific companies.

Measuring Education Value has three articles, all on metrics and measurement.

There is one article in Process/Managing Costs/Outsourcing on external providers.

There are three articles in Training Professional Topics, all on aspects of presentations..

In Skills Gap/Technical Certification there are six articles, two on assessments, two on certification and two ASK dialogues.

Finally, in Special Interest Groups, there are three reports from July meetings.

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Workshop 8 September, "Using Social Media in Training"





The late summer CEdMA Europe half-day Workshop will take place on 8 September 1300-1700 UK time at SAS in Marlow.


1300 Coffee and Networking
1330 Introduction - Philip Bourne, Chairman
Where are Social Media Today and Where are they Going? -
Hanif Sazen, CEO, Saffron Interactive
1500 Break and Networking

1530 Social Media in Learning at Autodesk - Norman Buckberry
1600 How to Deliver a Globally Collaborative Training Community using Social
        Media and Web-based Applications - Chris Rauch,
1630 Integrating Social Media in Support of Training - Dave Rogers, Symantec
1655 Summary - Philip Bourne

1700 Close

Here's your printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions around Thursday 26 August.

I look forward to seeing you there!

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Conference 4-5 November, "The Future of the Training Department"





The autumn CEdMA Europe conference will take place on 4-5 November at the Bournemouth Marriott.

The theme is "The Future of the Training Department", a topic area voted by you the members as being the most pressing in the current environment.

Following the recent successful change, Pulse of the Industry will again get everyone to share their hot topics, which will have been gathered in an online survey in advance. This will highlight the key issues and market challenges that you face today. The aim is to aid your understanding of the other companies in the group and facilitate networking discussions during the course of the event.

As a starting point, we'll first look at The Current State of the IT Training Industry. Pardo-Fox has been following closely the IT Training industry for over a decade and has seen the peaks and falls. This session looks at the last couple of years, compares it to the previous downturn and offers a view on the next five years.

The following sessions address the theme and help us answer these questions.


Will there be an Education Centre in 2015?
With the increasing move to virtual instructor-led classrooms, customers’ demanding more and more onsites, and the widespread use of emerging technologies, will we need an education centre in the future? This is a discussion session so please come prepared to contribute your views. 


How to move forward faster with Virtual Instructor-Led Classroom?

Let’s face it, this is not a new delivery mode, but how do we drive wider acceptance. Do we simply make it the only option, or do we give the student a much richer environment. This is a discussion session so please come prepared to contribute your views. 


Which Education Technologies will be in common usage in 2015?
Cloud computing, augmented reality, and 3D touch screens will ultimately give learning and development professionals more money, power and freedom to improve performance. But are we ready? Shouldn’t we become experts at using the tools we have now? This is a discussion session so please come prepared to contribute your views. 


What Education Staff and Skills will be required in 2015?
Who will deliver the classes, who will run the admin, and who will make sure that there are students in the classes anyway? Let’s discuss.   This is a discussion session so please come prepared to contribute your views. 


The IITT Professionalism Offerings
IITT professionalism offerings cover the Individual (membership, TPMA) and Corporate (Accredited Training Provider) levels. This session will describe how these are addressing future change.


The training manager's personal development session is all about Change, lead by Kaizen Training.


As you can see, we have reverted to facilitated sessions which are intended to be highly interactive with contributions for all present.


Here's your printable agenda.

Personal invitations will be sent out to the main contacts of our 34 member companies in early-August. However, please reserve the dates in your diary now.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Jul 10)
Abstract News ©2010 Information Inc

IT Training Press Releases (Jul 10)

Industry News Headlines from CLOmedia (Jul 10)

E-Learning Market Update from Kineo (Jul 10)

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Reviews and Current Trends


In Defense of Micromanagement (Jul 10)

Bigger isn’t always better. Sometimes thinking small is the right way to go.

Talent Management, ©2010 Media Tec Publishing


The critical impact of economic crisis on learning organizations (Jul 10)
Organizations continue to experience tremendous pressure to build revenue and shareholder value. Productivity reports indicate that companies have to do more with fewer resources – both capital and human. So what are organizations doing to optimize their resources? What tactics are they using to improve the returns on their training investments? This white paper by Achieveglogal addresses this.
 ©2010 Achieveglogal


3 Major Trends in Learning Technology Implementation (Jun 10)

In a recent Learning Executive Think Tank discussion, Tom Clancy, VP of Education at EMC; Tom Kelly, former learning executive at Cisco and Oracle; and Cushing Anderson, Vice President at IDC, met with a handful of top learning executives to discuss how technology is being used to create more efficient, collaborative, and cost-effective training. Specifically, learning leader participants were asked to answer “What major learning technology initiatives do you have in the works, and why?”. ©2010 Expertus


By the Numbers - How the Digital Revolution Changed Our World (Jul 10)

Here are some great factoids about digital life from Newsweek for your next presentation. They compare numbers of things in 2000 versus 2010.
©2010 Newsweek, Inc


A European Study into How People Like to Learn at Work (Jul 10)

This SkillSoft survey canvassed 2019 employees of companies over 50 staff evenly divided across eight European countries (Belgium, France, Germany, Italy, the Netherlands, Poland, Spain and the UK). ©2010 SkillSoft


Learning Executives Confidence Index 2Q10 (Jul 10)

Learning executives (LXs) revealed slightly improved scores in key indices in the second quarter, suggesting a continued sense of optimism and stabilization in most key areas. ©2010 ASTD


Is the formal training room obsolete? (Jul 10)

As the learning environment become increasingly flexible, traditional training rooms are being replaced by newer, more innovative learning methods.

TrainingZONE, ©2010 Sift Media


E-learning Goes Everywhere (Jun 10)

In our annual Web-based research, 93 percent of 740 total respondents indicate that they have an active e-learning initiative. Of those who do not, all plan to implement such an initiative in the near future.

E-learning User Study - Corporate Segment (May 10)

E-learning User Study - Public Sector Segment (May 10)

Elearning!, ©2010 B2B Media Co LLC


The Gender Pay Gap in e-Learning (Jul 10)

The eLearning Guild recently published a report on 2010 e-Learning Salary and Compensation. One finding that generated much discussion is the 14.5% gender gap in pay. Why in today’s world does this gap still exist? Research Report author Temple Smolen drilled down further into the data to see if she could find an answer to that question. Learning Solutions Magazine, © 2010 eLearning Guild


Learning Pros Looking to Update their Current Learning and Talent Systems (Jun 10)

In our “Learning and Talent Management Buyer Survey,” 41 percent of executives reportedly plan to add, change or replace their current LMS and/or TMS. Which features do they seek?

Elearning!, ©2010 B2B Media Co LLC


Collaboration and Social Networking in Today's Enterprises (Jun 10)

Respondents to a combined Elearning! and Government Elearning! Web survey use a variety of collaboration solutions including social networks, online communities and collaborative technologies.

Elearning!, ©2010 B2B Media Co LLC


Looking Ahead at Social Learning - 10 Predictions (Jul 10) plus charts

The last decade has brought a multitude of changes in technology and in the learning function. There are many clues as to what the next 10 years will have to offer. T+D, ©2010 ASTD


The Rise of Social Media (Jul 10)

An ASTD-i4cp study makes a strong business case for using social media to enhance productivity. T+D, ©2010 ASTD


mLearnCon 2010 - Mobile Gets Real (Jul 10)

What do you get when over 400 people meet in San Diego to review the state of the art in mobile learning? You get a mind-expanding week of information, resources, viewpoints, and insights. Learning Solutions Magazine, © 2010 eLearning Guild


The New Imperatives for Learning and HR (Jun 10)

A new Bersin and Associates survey shows that companies are beginning to invest again in their people. Cost containment is still a top priority, but accelerating innovation is a close second. Elearning!, ©2010 B2B Media Co LLC


4 Sourcing Strategies - Which are best for your business? (Jul 10)

There are many misconceptions about training outsourcing. When should we outsource, when should we not? But I’m finding many people view training outsourcing as an either/or decision - either we outsource or we don’t. I’ve said it many times, “all training organizations outsource some part of their training activities”. So the better question is, “what outsourcing strategy should we use?”

©2010 Training Industry Inc


Annual Buyers Guide 2010-11 (Jun 10)

There are more than 330 industry contacts, suppliers and service providers in this comprehensive guide. Elearning!, ©2010 B2B Media Co LLC


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Training Manager/Director Development


Getting Management Support for Training (Jul 10)

“When developing and launching a new training initiative – traditional classroom, virtual classroom, asynchronous, or a mix – or suggesting a training solution for an individual worker or group, it’s vital to gain management commitment. As with so many issues in training and development, this is another of those “easier said than done” challenges. Learning Solutions Magazine, © 2010 eLearning Guild


The CLO's Role in Business Transformation (Aug 10)

By exhibiting strong yet flexible leadership, chief learning officers can play a significant and often overlooked role in organizational transformation.

Chief Learning Officer, ©2010 Media Tec Publishing


Building Better Business Acumen (Aug 10)

Developing business acumen enterprise-wide is a difficult undertaking, but it meets a critical training and development need as well as restores much-needed street-cred to the learning function. Chief Learning Officer, ©2010 Media Tec Publishing


Burp, Chatter, Tweet - New Sounds in the Classroom (Jul 10)

Multitasking has become commonplace in the classroom, but when does it become disruptive? T+D, ©2010 ASTD


An Informal Debate (Aug 10)

Bridging the gap between formal and informal learning

Chief Learning Officer, ©2010 Media Tec Publishing


The Fast Agenda for CLOs (Aug 10)

Extreme programming to speed up learning and execution

Chief Learning Officer, ©2010 Media Tec Publishing


Push to Pull - Exploring Training Models (Jul 10)

In a market wanting faster, faster, faster solutions, training demand is shifting from a push model to the new world of pull solutions. Training Industry Quarterly, Summer 2010, ©2010 Training Industry, Inc


Silly Putty Learning (Aug 10)

Agility and flexibility are key to success in business. CLOs can design the learning function with the ability to stretch into whatever the circumstances dictate.

Chief Learning Officer, ©2010 Media Tec Publishing


The Road Ahead (Aug 10)

Seeking advice on charting the way forward

Chief Learning Officer, ©2010 Media Tec Publishing


The Next Generation of Corporate Universities (Jul 10)

Over the years, many corporate universities have evolved from providing tactical training to being strategic partners in organization learning. Stay tuned - the evolution isn’t over yet.

Training Industry Quarterly, Summer 2010, ©2010 Training Industry, Inc


Think Like a CEO - How to Align Training and Communications with Business Strategy (Jul 10) - charts here (warning 18Mb)

This webinar covers what's important to executive management, aligning your training and communication goals with those of your company, speaking the language of business and keeping yourself relevant, and educating and updating employees in a timely manner. Citrix Online Webinar, 15 Jul 10


Business Alignment - Beyond Fast-Food Training (Jul 10)

Training professionals often find themselves taking orders, delivering quickly and serving customers, but this fast-food approach isn’t ideal. Ask the right questions to create deeper value.

Training Industry Quarterly, Summer 2010, ©2010 Training Industry, Inc


ASK - Instructor Utilization (Jun 10)


ASK - Instructor Teaching Authorization (Jul 10)


ASK - Learning Partner Royalties (Jun 10)


ASK - What are the advantages of a combined training and documentation team (Jul 10)


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Selling and Marketing Education


Using Social Media to Advance Your Online Training Program (Apr 10)

This white paper describes strategies to promote training through social media marketing, how to engage students for better interaction and experience with training, and what’s working now from leading organizations and trainers.
© 2010 Quantum Leap Marketing, Inc


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Learning Methods and Media


A New Taxonomy for Learning (Aug 10)

Forget formal versus informal. Learning operates in a much more complex matrix. By understanding that interplay, CLOs can create more effective social learning strategies, make better investments and improve performance.

Chief Learning Officer, ©2010 Media Tec Publishing


Blending Web 2.0 Technologies with Traditional Formal Learning (Jun 09)

This white paper from Element K explains the many uses of wikis, blogs, and forums in the context of learning and how best to incorporate these and other learning modalities into your blended training programs for leadership development, applications training, compliance, or any other formal learning initiative.

©2009 Element K Corporation


The Case for Communities of Practice (Aug 10)

Nurturing professional development

Chief Learning Officer, ©2010 Media Tec Publishing


Adult Learning Principles to Consider When Using Web 2.0 (Jul 10)

Knowing what an adult learner needs is critical when using technology to gain information. T+D, ©2010 ASTD


Are you Collaborative? Really! (Jun 10)

Although yesterday’s strategies seemed to work well, state-of-the-art technology has advanced tremendously over the last two years. Take this five-minute assessment to see if your organization has the right focus.
©2010 B2B Media Co LLC


Social Networking and Learning (Jul 10)

Social networking technology is helping power learning in new, collaborative directions. But the same tools are creating challenges as well.
Training Industry Quarterly, Summer 2010,
©2010 Training Industry, Inc


Facilitating Learning with Social Media (Jul 10)

No longer will workplace learning and performance professionals be solely responsible for directing learning, but also for facilitating the informal learning process through the use of social media. Here’s some help.
Learning Circuits, ©2010 ASTD


To Be Continued - Using Social Media for Training Conversations (Jul 10)

Entering the unchartered frontier of social networking can be unnerving. Follow these simple steps to use social media as the tool to continue learning conversations in your organization. T+D, ©2010 ASTD


Social Media in Communities of Practice (Jul 10)

Social media tools can help create a more dynamic community of practice and provide an ongoing and searchable conversation to benefit others. To successfully introduce social media into a community of practice within an organization, there are several factors that need to be addressed and questions to be asked.

Links +, ©2010 ASTD


9 ways to create a Twitter following (Jul 10)

Go ahead, cozy up to the social media whores. And work on that avatar ...
© 2010 Entrepreneur Media Inc.


Getting Results from Virtual Instructor-Led Training (Jul 10)

This white paper promises to guide L&D decision makers through the best approaches to VILT.  In the end, you will understand what actions you can take to deliver the promised benefits of this rapidly growing delivery mode of L&D programs.

 ©2010 Imprint Learning Solutions Inc


Learning in Virtual Worlds (Jul 10)

Technology is marching us toward a virtual world, an immersive, 3D environment of simulated reality with real possibilities for business. Is your training ready to make the leap? Training Industry Quarterly, Summer 2010, ©2010 Training Industry, Inc


How to Design Learning Games (Jun 10) - charts here (warning 2+Mb)

This webinar covers when and when not to use learning games, choosing the right game style for your learning challenge, developing game-design skills, ensuring your games cultivate learning, not just fun, and best-practice game-design processes and tools. Learning and Skills Group Webinar, 24 Jun 10


ASK - Audio in e-Learning (Jun 10)


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Case Studies and Projects


How Red Hat Does Certification Differently (Jul 10)

Our certification testing is 100% performance based, which means that they are no questions that can be answered through rote memorization.

Smart Tips for Learning Executives, © 2010 Expertus  


Virtual Instructor-Led Training - Powerful, not PowerPoint (Jul 10)

With the help of Intrepid Learning Solutions, Autodesk migrated instructor-led product training to synchronous, virtual training for hundreds of geographically dispersed learners in a matter of weeks. T+D, ©2010 ASTD


Improving New Recruits' Performance - A Serious Games Study (Jul 10)
This study reveals how the Royal Navy used Serious Games to improve training effectiveness in an Engineering Rounds Inspection course on board ship. Historically, this was the Maritime Warfare School's worst performing course. Compared to classroom training, the immersive learning experience of Serious Games improved trainee capability, cut failure rates by 54% and reduced the need for additional resource requirements. ©2010 Caspian Learning


M&S and Kineo - Café Service Heroes (Jul 10)

We’ve worked with Marks and Spencer on over 15 projects over the years. When we were invited to come in to the cafés to take on the challenge of using e-learning to solve a challenge, we knew it was going to be something special. We’re delighted with the results – but never mind us, M&S have achieved great results and saved over £500,000 in one year. ©2010 Kineo


Deploying Virtual Classrooms - Getting It Done and Doing It Right (Jul 10)

This webinar describes how Xerox Learning and Development worldwide organizations offer virtual classroom solutions to provide cost-effective and readily accessible training to more than 20,000 sales and services professionals in North America, Europe and Developing Market Countries. You’ll hear how Xerox leverages the power of virtual classroom sessions for their learners, using engagement tools such as interactive instructor-led discussions, PowerPoint presentations, videos, polling, file-sharing and quizzes. Training Industry Webinar, 22 Jul 10


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Measuring Education Value


Informal Learning Measurement (Jun 10)

This KnowledgeAdvisors whitepaper focuses on measuring informal learning. Measurement has become important in formalizing informal learning. Formalization means that informal learning programs can garner greater attention for budgets so that they receive care and feeding and evolve and grow. Measurement can provide reasonable indicators as to informal learning’s usability, availability, accessibility, sense of community, quality and effectiveness. ©2010 KnowledgeAdvisors


A Memorandum on Metrics (Aug 10)

Three issues of measurement

Chief Learning Officer, ©2010 Media Tec Publishing


Measuring Learning (Jul 10) - charts here (warning 2Mb)

Reference materials:

Creating the Successful Learning Enterprise (May 10), ©2010 General Physics

A Primer for the Measurement of Corporate Training (May 09), ©2009 Bersin and Associates

This webinar discusses the evolution of learning measurement, provides criteria for an effective measurement process,  addresses aligning training measures with business measures, presents methods for measuring learning organizational effectiveness, and  shares case examples of learning measurement strategies

Training Industry Webinar, 19 Jul 10


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Processes/Managing Costs/Outsourcing


Leveraging External Providers (Jul 10)

When looking outside your organization for partners or resources, it’s important to make the right choices. Experience and flexibility are just two of the factors that make a difference.
Training Industry Quarterly, Summer 2010, ©2010 Training Industry, Inc


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Training Professional Topics

Visual Metaphors Help Audiences Grasp Complex Content (Jul 10)
Brilliant thinkers and orators use this technique to tout their ideas. Scientists instinctively do it when explaining theories to laypeople. Well-liked public figures are notorious for employing this method to generate support for their organizations and businesses. What is their secret? Use of visual metaphors, including similes and analogies. ©2010 BizGraphics On Demand

The Value of Making PowerPoint Shapes Invisible (Jul 10)
A shape can be made invisible in PowerPoint. You may be wondering why would I want a shape to be invisible? What good is a shape if the audience can’t see it? You will be amazed at what can be done with invisible shapes. Just because a shape is invisible doesn’t mean it ceases to exist or stops doing what shapes do.
©2010 Aspire Communications

Four Tricks for Using Novelty to Introduce Yourself and Your Topic (Jul 10)
Sometimes you need a little extra oomph to begin a training session. Here are four novel approaches to introduce yourself and the session topics in unexpected ways.
©2010 Robert W. Lucas

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Education Administration

No articles this month


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Skills Gap/Technical Certification


Credentials for Success - An Evolution in the IT Industry (Jul 10)

In today’s competitive market, a combination of online authority and ongoing skill development through certification is necessary to demonstrate expertise and increase professional value beyond formal education. T+D, ©2010 ASTD


Today's Most In-Demand Certifications (Jul 10)

An industry-recognized certification can provide you with a competitive edge whether you’re looking for a new position or trying to advance within your current firm. However, the biggest challenge when it comes to earning a professional designation is often determining which one to pursue. CertMag, ©2010 Media Tec Publishing


The Changing Nature of Certification Renewal (Jul 10)

Why don’t more companies have a certification renewal process in place?
CertMag, ©2010 Media Tec Publishing

Assessments through the Learning Process (updated Jul 10)
This paper explores how instructors and organizations can use assessments to improve the learning process. It is designed to help readers distinguish between different types and styles of assessments, understand various assessment tools, and learn how to develop effective assessments, analyze their results and appreciate the benefits of computerized assessments. ©2010 Questionmark

ASK - Electronic certificates (Jul 10)

ASK - Certification branding (Jul 10)

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Special Interest Groups


CEdMA Training Metrics and Benchmarking SIG (Jul 10)

The meeting looked at the latest metrics spreadsheet and took the opportunity to go through what we have, and discuss some of the other metrics that have been submitted.  Also covered was the area that may be the most difficult to actually measure - Return on Investment or Return on Value. 

Training Metrics and Benchmarking SIG, 30 Jul 10


Driving Education Sales by Working Across Company Boundaries (Jul 10) - charts here

This facilitated discussion was led by Roslyn Jones, Executive Consultant. Note: the discussion invited attendees to add their experience in using SEs, Tech Support, Marketing, and other Execs to successfully influence customers and sales folks. Sales and Marketing SIG, 20 Jul 10


ATP Test Security Initiative Update (Jul 10) - charts here

Several CertSig members are already active in the ATP Security Initiative and Cathy Donath provided the group with an update of this valuable industry initiative to address the issues we all face around exam security. The initiative provides certifying bodies with a “common voice” on exam security and has been working on establishing best practice guidelines and the basis for joint activities to curb the growth of cheating and illegal activity around exam IP.

Certification SIG, 8 Jul 10

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And, Finally.....




The Shoes Story (positive thinking, negative thinking, attitude, perspective, mindset)

You will perhaps have heard this very old story illustrating the difference between positive thinking and negative thinking.

Many years ago two salesmen were sent by a British shoe manufacturer to Africa to investigate and report back on market potential.

The first salesman reported back, "There is no potential here - nobody wears shoes."

The second salesman reported back, "There is massive potential here - nobody wears shoes."

This simple short story provides one of the best examples of how a single situation may be viewed in two quite different ways - negatively or positively.

We could explain this also in terms of seeing a situation's problems and disadvantages, instead of its opportunities and benefits.

When telling this story its impact is increased by using exactly the same form of words (for example, "nobody wears shoes") in each salesman's report. This emphasises that two quite different interpretations are made of a single situation.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



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