CEdMA-Europe Members' Newsletter - September 2010


Welcome to the September edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains three articles with the whole month's news, all of which contain individually dated news items.

In Reviews and Current Trends, there are 10 reports, including several surveys on a wide range of topics.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the nine articles cover a range of management topics.

Selling and Marketing Education contains an article on personalization.

As usual, the Learning Methods and Media articles are many and varied (12 this time), on all aspects of delivery.

Case Studies and Projects has two articles, both on specific companies.

Measuring Education Value has two articles, on ROE and Six Sigma.

There are two articles in Process/Managing Costs/Outsourcing on embedding quality systems and outsourcing.

There are three articles in Training Professional Topics, two on aspects of presentations and one on being a specialist.

In Skills Gap/Technical Certification there are two articles,on a new certification and top technical trends for the future.

Finally, in Special Interest Groups, there are five reports from August meetings.

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Workshop 8 September, "Using Social Media in Training"





The late summer CEdMA Europe half-day Workshop will take place on 8 September 1300-1700 UK time at SAS in Marlow.


1300 Coffee and Networking
1330 Introduction - Philip Bourne, Chairman
Where are Social Media Today and Where are they Going? -
Hanif Sazen, CEO, Saffron Interactive
1500 Break and Networking

1530 Social Media in Learning at Autodesk - Norman Buckberry
1610 Integrating Social Media in Support of Training - Dave Rogers, Symantec
1650 Summary - Philip Bourne

1700 Close

Here's your printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions a week beforehand.

I look forward to seeing you there!

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Conference 4-5 November, "The Future of the Training Department"





The autumn CEdMA Europe conference will take place on 4-5 November at the Bournemouth Marriott.

The theme is "The Future of the Training Department", a topic area voted by you the members as being the most pressing in the current environment.

Following the recent successful change, Pulse of the Industry will again get everyone to share their hot topics, which will have been gathered in an online survey in advance. This will highlight the key issues and market challenges that you face today. The aim is to aid your understanding of the other companies in the group and facilitate networking discussions during the course of the event.

As a starting point, we'll first look at The Current State of the IT Training Industry. Pardo-Fox has been following closely the IT Training industry for over a decade and has seen the peaks and falls. This session looks at the last couple of years, compares it to the previous downturn and offers a view on the next five years.

The following sessions address the theme and help us answer these questions.


Will there be an Education Centre in 2015?
With the increasing move to virtual instructor-led classrooms, customers’ demanding more and more onsites, and the widespread use of emerging technologies, will we need an education centre in the future? This is a discussion session so please come prepared to contribute your views. 


How to move forward faster with Virtual Instructor-Led Classroom?

Let’s face it, this is not a new delivery mode, but how do we drive wider acceptance. Do we simply make it the only option, or do we give the student a much richer environment. This is a discussion session so please come prepared to contribute your views. 


Which Education Technologies will be in common usage in 2015?
Cloud computing, augmented reality, and 3D touch screens will ultimately give learning and development professionals more money, power and freedom to improve performance. But are we ready? Shouldn’t we become experts at using the tools we have now? This is a discussion session so please come prepared to contribute your views. 


What Education Staff and Skills will be required in 2015?
Who will deliver the classes, who will run the admin, and who will make sure that there are students in the classes anyway? Let’s discuss.   This is a discussion session so please come prepared to contribute your views. 


The IITT Professionalism Offerings
IITT professionalism offerings cover the Individual (membership, TPMA) and Corporate (Accredited Training Provider) levels. This session will describe how these are addressing future change.


The training manager's personal development session is all about Building Your Training Consultancy, lead by Kaizen Training.


As you can see, we have reverted to facilitated sessions which are intended to be highly interactive with contributions for all present.


Here's your printable agenda.

Personal invitations will be sent out to the main contacts of our 54 member companies in early-September. However, please reserve the dates in your diary now.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Aug 10)
Abstract News ©2010 Information Inc

IT Training Press Releases (Aug 10)

Industry News Headlines from CLOmedia (Aug 10)

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Reviews and Current Trends


2010 Mid Year Review - Thoughts on the Current State of the Training Industry (Aug 10)

At the beginning of each calendar year, my staff and I take out our crystal balls to make predictions for how we see the training market evolving in the next twelve months. What I thought would be helpful is to take those predictions out, knock the dust off, and see how we’re doing after the mid-year point. Here are some observations about some of those predictions, as well as some other opinions about the current state of the training industry. ©2010 Training Industry Inc


5 Essential Ingredients of Successful Workforce Planning (Apr 10)

Ten prominent CLOs explain how they are using workforce planning to prepare their companies to meet future business needs. ©2010 Expertus


Combining "Cool" with "Core" (Sep 10)
Putting innovations to the test, by Elliott Masie.

Chief Learning Officer, ©2010 Media Tec Publishing


Learning and Development at the Crossroads (Aug 10)

How has Learning and Development changed since its inception? Donald Taylor believes it’s not just a focus shift from simple knowledge delivery, and the whole industry has to evolve just to keep up. TrainingZONE, ©2010 Sift Media


Learning Directors Network Market Barometer for 1Q10 and Forecast for 2Q10 (May 10)
Precisely as forecast in the last Market Barometer, the unweighted index of total IT training revenue for Q1 was just negative at -3, the sixth successive quarter of decline. No company reported flat revenues; the number of companies reporting growth was just outweighed by those reporting a decline; but the changes realised in Q1 ranged from a fall of 30% to an increase of over 100% (in the case of a relatively new start-up company), combining to produce a weighted index of -17 which translates to approximately 4% down on the same quarter last year. The forecast for the current quarter is positive, with the majority of companies expecting business to be better than last year’s Q2 by about 3%, and the outlook for the full year has improved since last quarter: last quarter’s prediction of zero growth has been raised to overall growth of 2%.

©2010 Institute of IT Training/Learning Directors Network


Privacy and Policy (Aug 10)

Monitoring employees’ use of technology is smart from a legal perspective, but be careful not to cross the line between protection and invasion of privacy.

Talent Management, ©2010 Media Tec Publishing


Is Your Training past its Sell-By Date (Jul 10)

The wrong talent management strategy could mean the death of a salesman.

Talent Management, ©2010 Media Tec Publishing


Gaining Inches (Aug 10)
New research from i4cp shows that while few companies measure their talent management efforts, those that do consistently outperform their competitors.

T+D, ©2010 ASTD


Gaining Control of the Remote Workforce (Aug 10)

Workers on virtual teams report communication shortcomings and cultural barriers.

T+D, ©2010 ASTD


Instructional Systems Design - Today and in the Future (Aug 10)

This report explores how instructional systems design (ISD) is adapting to the current, fast-changing learning environment and the uncertain future. The evolution in the world of learning means most companies need to better position themselves for the future; inevitably modifying the priorities of ISD professionals, and adding skills and competencies to their repertoire. This report includes valuable results and recommendations to help executives and ISD professionals make strategic decisions about ISD within their organization. ©2010 ASTD


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Training Manager/Director Development


Running Training like a Business (Sep 10)

Applying the principles of industrialization to developing and delivering learning can result in predictable, reliable, high-quality experiences at the right price.

Chief Learning Officer, ©2010 Media Tec Publishing


Learning That Sticks (Sep 10)

Permanent impact in learning and development begins and ends with organizational leadership. Paying attention to assessments and follow-through can help make learning indelible. Chief Learning Officer, ©2010 Media Tec Publishing


Virtual Team Learning (Aug 10)

Today’s global workplace demands collaboration beyond the office walls. Virtual teaming is no longer a nice-to-have, but a necessity for organizations to thrive across space and time boundaries. T+D, ©2010 ASTD


Becoming a Performing Organization (Sep 10)
As Bob Moshe says, "
Don’t merely impart knowledge, ensure workforce performance". Chief Learning Officer, ©2010 Media Tec Publishing


Linking Learning Strategy to Business Strategy (Aug 10), charts here

The speakers shared proven approaches to gain buy-in from senior executives on investments in learning and talent management. They also provided a high-level view into leading-edge technology and tools for developing, storing and delivering learning content. Training Industry Webinar, 10 Aug 10


Elegant L and D (Sep 10)

Conveying ideas with resonance.
Chief Learning Officer,
©2010 Media Tec Publishing


Learning Lessons as a Team (Aug 10)

Accurately capturing the triumphs and trials of projects can reveal a great deal about our processes and present opportunities to strengthen teams.

T+D, ©2010 ASTD


The Time-Literate Organization (Sep 10)

Maximizing productivity in the digital age.

Chief Learning Officer, ©2010 Media Tec Publishing


The End of Job Security as we know it (Aug 10)

Being valuable to an organization is about more than just being visible. Learn to make yourself an irreplaceable player to your boss and to your team.

T+D, ©2010 ASTD


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Selling and Marketing Education


Tap into the Power of Personalization (Aug 10)

In marketing, personalization refers to using specific information about a customer to tailor the marketing message uniquely to that individual. Personalization is also a key tactic for implementing one-to-one marketing strategies that strengthen customer loyalty and often provide a high return on your marketing investment.

©2010 General Physics Corporation


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Learning Methods and Media


Redefining Blended Learning (Sep 10)
How five organizations are mixing and matching solutions.

Chief Learning Officer, ©2010 Media Tec Publishing


The IDMM Approach for Developing Online Courses (Aug 10)

With the advancement of technology and the requirement to be online, the IDMM helps better define the process an instructional designer would follow when developing an online course. Learning Circuits, ©2010 ASTD


Social Is Not an Option (Aug 10)

As we find out how learning happens, and how technology can support learning, some interesting hybrids (mash-ups?) are appearing. Let’s look at how a team in England is putting these together, plus features to motivate learners. The result: a very different way of learning. Learning Solutions Magazine, © 2010 eLearning Guild


The Human Factor - Social Media as Mentoring Platforms (Aug 10)

Have you ever thought of social learning platforms as knowledge management tools, ways to store an organization’s knowledge so it can be tapped as needed? Could knowledge management be mentoring with a new name? Here is a brief collection of ways to use social learning platforms to promote sharing of knowledge and experience, to give guidance to those who need it, and to get a better ROI.

Learning Solutions Magazine, © 2010 eLearning Guild


Improving your Training with Good Visual Design (Aug 10)

Content is only half the battle. Effective use of visual design can make or break a training presentation. T+D, ©2010 ASTD


The Right Hardware for Shooting and Capturing Video for e-Learning
(Aug 10

Video is becoming more important as an element of learning delivery strategies, through channels ranging from social media and mobile, to desktop and virtual environments. Yet it is difficult to find information about the basic equipment you need for video production. Here is an updated look at video hardware, and advice on choosing what fits your budget.
Learning Solutions Magazine, © 2010 eLearning Guild


Maximizing the Value of Online Learning (Mar 10)

This eBook by Terrence Gargiulo of explores the anatomy of the online learning landscape, including drivers, benefits and how to create an online learning strategy that maximizes business value. ©2010


Best Practices for Facilitating Simulations (Aug 10)

The interactivity of simulated learning environments calls for a new array of course facilitation skills. T+D, ©2010 ASTD


Getting Started in e-Learning - Simulations and Games (Aug 10)

Discover the difference between games and simulations and which works best for different learning situations, as well as the tools, techniques, and games/simulations strategies that practitioners have found most effective.

©2010 eLearning Guild


Common Features of a Virtual Classroom Software Program (Aug 10)

Let’s review the common features available in most virtual classroom software programs. We’ll briefly discuss each tool, its common uses for virtual training, and any unique characteristics to be mindful of when using it. Links +, © 2010 ASTD


Five Steps to Mobile Learning Success (Aug 10)

Mobile learning is a new frontier of business productivity, with truly compelling potential benefits, and some real challenges to adoption. Here is a five-step process for driving the successful design, development, and management of your mLearning initiatives. earning Solutions Magazine, © 2010 eLearning Guild


Ode to Mobile Performance Support (Aug 10)

While mobile learning gets the lion’s share of attention, mobile performance support also received much session time at The eLearning Guild’s recent mLearnCon 2010. The two ideas, learning and performance support, are different but related ways to improve results produced by human beings. This week’s feature explains the differences and also the ways in which the two work together.

Learning Solutions Magazine, © 2010 eLearning Guild


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Case Studies and Projects


How SAP Education Thrived in the Perfect Storm (Aug 10)

In 2008, our education organization at SAP faced what was turning into the perfect storm of challenges that would make us have to rethink the way we did business. Our ultimate goal is to enable the ecosystem that empowers partners and employees to maximize the value of the customer's SAP investment.

Smart Tips for Learning Executives, © 2010 Expertus


Learning to Drive (Sep 10)
With her broad experience and global focus, Wendy Dendel shifts learning into high gear at Ford Motor Co.
Chief Learning Officer, ©2010 Media Tec Publishing


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Measuring Education Value


ROE's Rising Star (Aug 10)

Why Return on Expectations is getting so much attention. T+D, ©2010 ASTD


Applying Six Sigma to Workplace Training (Aug 10)

Learning professionals know to always keep an eye on the bottom line. Using Six Sigma methodology can bolster your case for training and eliminate excess expenses. T+D, ©2010 ASTD


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Processes/Managing Costs/Outsourcing


Embedding Quality Systems into the Training Cycle (Aug 10)

Faced with increasingly scarce training budgets and growing demands for training, workplace learning professionals need to assure the quality of training in order to achieve the highest possible return-on-investment from programs.
T+D, ©2010 ASTD


When, Why and What to Outsource (Sep 10)

While training outsourcing is on the decline overall, when it is being used, it’s in increasingly important areas. Chief Learning Officer, ©2010 Media Tec Publishing


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Training Professional Topics

Dispelling Urban Myths of the Presentations World (Aug 10)
Sometimes, it’s just easier to reduce life down to a collection of catchy little one-liners or helpful hints. That’s certainly no truer than in the world of presenting.  Presentation experts dole this stuff out on a regular basis so I thought I would take on three of these “golden rules” and hold them up to the light of day.
 ©2010 Distinction Communication


Adding Gradients to Shapes in PowerPoint 2007 (Aug 10)

Using color gradients is one of the most powerful tools a digital artist has for adding visual interest, realism, color flair, and professionalism to computer-based imagery. Such techniques once were only available in certain graphic editing programs, but now that they exist in PowerPoint 2007, designers around the globe are celebrating.

©2010 Aspire Communications


A Seat at the Table - The Specialist's Dilemma (Aug 10)

Many professional specialists would like “a seat at the table” – that is, have a bigger say in important business decisions. But are they really prepared to sit at the table? And maybe, just maybe, if they knew what sitting at that table involved and what would be required of them, they really wouldn’t want such a seat. You be the judge.

Learning Solutions Magazine, © 2010 eLearning Guild

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Education Administration

No articles this month


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Skills Gap/Technical Certification


Enterprise Architecture - A Certified Solution for Business Savings (Aug 10)

This article describes the value Enterprise Architecture certification can bring to organizational cultures and individual careers. ©2010 FEAC Institute


What Are Some Top Tech Trends and Skills of the Future? (Aug 10)

Cisco has released the results of a survey of its Cisco Certified Internetwork Expert (CCIE) holders, the highest level of professional certification offered by Cisco. The survey results speak to what skills CCIEs will be prioritizing in the next five years, as well as their views on green computing initiatives.
©2010 Media Tec Publishing


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Special Interest Groups


Lessons Learned Selling and Marketing Training at Red Hat (Aug 30) - charts here

Danielle Tomlinson covered the past, present and future of selling and marketing training at Red Hat. Sales and marketing SIG, 30 Aug 10


Curriculum Design and Development SIG Initial Meeting (Aug 10) - charts here

The first meeting of the SIG concentrated on identifying which topics were in and out of scope and which approach to take, led by Patty McGray and Doug Thomas.

Curriculum Design and Development SIG, 25 Aug 10


The 2010 Certification Best of Program DBR Results (Aug 10) - charts here

Liz Burns of Juniper Networks presented the DBR results and described how you might use them to compare with your own program. Certification SIG, 17 Aug 10


Alternative Models for Authorized Partner Territory Management (Aug 10) - charts here
Ken Hirsohn
this approach which is completely different from a traditional model that most of us are used to. Rather than expending a great deal of effort tracking shipment units and billing accordingly, the idea is to evaluate the overall value of the partnership, and set up an economic relationship that reflects that. What does that mean? Using Training Partners SIG, 11 Aug 10


Making Learn-Connect-Experience a Reality at Intel (Aug 10) - charts here

Allison Anderson described one example of how the principles of Learn-Connect-Experience are working within Intel’s highly decentralized learning functions. Intel’s Learning Community of Practice (LCoP) is a group of learning professionals from across all business groups and geographies. Coming together in a variety of ways for a variety of purposes, the LCoP has made the transition from a small, co-located group of colleagues to an international group of hundreds of learning professionals. What’s changed over the years? What’s working, and what are the continuing challenges?  E-Learning and Virtual Classroom SIG, 3 Aug 10

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And, Finally.....



The miller, his son and the ass

A message from Aesop (if you try to please everyone, you will achieve nothing)

A miller and his son were taking their ass to sell at market, when they passed a group of girls, who laughed at how foolish the miller was to have an ass and yet be walking. So the miller put his son on the ass.

Further down the road they passed some old people who scolded the miller for allowing his young son to ride, when he should be riding himself. So the miller removed his son and mounted the ass himself.

Further along the road, they passed some travellers who said that if he wanted to sell the ass the two of them should carry him or he'd be exhausted and worthless.

So the miller and his son bound the ass's legs to a pole and carried him. When they approached the town the people laughed at the sight of them, so loud that the noise frightened the ass, who kicked out and fell off a bridge into the river and drowned.

The embarrassed miller and son went home with nothing, save the lesson that you will achieve nothing by trying to please everyone.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director


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