CEdMA-Europe Members' Newsletter - October 2010


Welcome to the October edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains four articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are seven reports, including several surveys on a wide range of topics.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the 10 articles cover a range of management topics.

As usual, the Learning Methods and Media articles are many and varied (18 this time), on all aspects of delivery.

Case Studies and Projects has five articles, all on specific companies.

Measuring Education Value has two articles, on e-learning and mobile learning.

There is one article in Process/Managing Costs/Outsourcing on the cost of poor presentations.

There are three articles in Training Professional Topics, two on aspects of presentations and one on development.

In Skills Gap/Technical Certification there are two articles,both on skills.

Finally, in Special Interest Groups, there are four reports from September meetings.

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Workshop 8 September, "Using Social Media in Training"





The late summer CEdMA Europe half-day Workshop took place on 8 September in the excellent facilities at SAS's "InnOvation Hub" in Marlow, complete with smart-boards and cabaret style seating.

32 people from 25 companies attended (28/21 Europe members and 4/4 USA members).  

The materials are in the members-only section of the website.

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Conference 4-5 November, "The Future of the Training Department"





The autumn CEdMA Europe conference will take place on 4-5 November at the Bournemouth Marriott.

The theme is "The Future of the Training Department", a topic area voted by you the members as being the most pressing in the current environment.

Following the recent successful change, Pulse of the Industry will again get everyone to share their hot topics, which will have been gathered in an online survey in advance. This will highlight the key issues and market challenges that you face today. The aim is to aid your understanding of the other companies in the group and facilitate networking discussions during the course of the event.

As a starting point, we'll first look at The Current State of the IT Training Industry. Pardo-Fox has been following closely the IT Training industry for over a decade and has seen the peaks and falls. This session looks at the last couple of years, compares it to the previous downturn and offers a view on the next five years.

The following sessions address the theme and help us answer these questions.


Will there be an Education Centre in 2015?
With the increasing move to virtual instructor-led classrooms, customers’ demanding more and more onsites, and the widespread use of emerging technologies, will we need an education centre in the future? This is a discussion session so please come prepared to contribute your views. 


How to move forward faster with Virtual Instructor-Led Classroom?

Let’s face it, this is not a new delivery mode, but how do we drive wider acceptance. Do we simply make it the only option, or do we give the student a much richer environment. This is a discussion session so please come prepared to contribute your views. 


Which Education Technologies will be in common usage in 2015?
Cloud computing, augmented reality, and 3D touch screens will ultimately give learning and development professionals more money, power and freedom to improve performance. But are we ready? Shouldn’t we become experts at using the tools we have now? This is a discussion session so please come prepared to contribute your views. 


What Education Staff and Skills will be required in 2015?
Who will deliver the classes, who will run the admin, and who will make sure that there are students in the classes anyway? Let’s discuss.   This is a discussion session so please come prepared to contribute your views. 


The IITT Professionalism Offerings
IITT professionalism offerings cover the Individual (membership, TPMA) and Corporate (Accredited Training Provider) levels. This session will describe how these are addressing future change.


The training manager's personal development session is all about Building Your Training Consultancy, lead by Kaizen Training.


As you can see, we have reverted to facilitated sessions which are intended to be highly interactive with contributions for all present.


Here's your printable agenda.

I currently have more than 40 attendees, but if you haven't already enrolled, please contact Mike very soon.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Sep 10)
Abstract News ©2010 Information Inc

IT Training Press Releases (Sep 10)

Industry News Headlines from CLOmedia (Sep 10)

Market Update from Kineo (Sep 10)

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Reviews and Current Trends


What Makes Great Training Organizations - Executive Summary (Sep 10)

What must a training organization do to be considered great? What capabilities must they master and how must they do it? For the third year, learning professionals from all industries and both corporate learning departments and training companies told us what makes a great training organization. This year, they also rated specific practices as well as how “great” their companies were in each capability area. They also reported which emerging technologies their companies were using or had been asked to use. ©2010 Training Industry Inc


Looking Out the Window at the Future of Learning (Sep 10)

The late Peter Drucker once commented, “I never predict. I simply look out the window and see what is visible but not yet seen.” In the spirit of Peter’s remark, Lisa Shannon, associate publisher at Pfeiffer, a Wiley Imprint, and I sat down in the Wiley offices in San Francisco and looked out the window at the world of training and development. Here are some of the sights we see…and you may, too.

LINKS+, ©2010 ASTD


2011 - A Year of Living Dangerously (Oct 10)

In an ever more complex and volatile business environment, organizations must leverage all the resources of a global firm to develop and provide for learners and leaders. Chief Learning Officer, ©2010 Media Tec Publishing


Learning Directors Network Market Barometer for 2Q10 and Forecast for 3Q10 (Aug 10)
For the majority of companies in the survey, results in the second quarter of the year continued the trend of a slowing of the downturn in the IT training market with our index inching towards zero. While there were more companies reporting a decline than growth, for the market as a whole, i.e. taking into account the relative size of the companies, the second quarter turned out to be the first quarter since Q3 of 2008 to show year-on-year growth. A cause for celebration for some, perhaps, but not for all and the recorded growth of approximately 1% was, after all, only marginally positive. In comparison, however, expectations for the current quarter (Q3) are very high.
©2010 Institute of IT Training/Learning Directors Network


Disturbing Trends Emerge for Trainers (Sep 10)

Many companies are gearing up to hire new staff within the next 12 to 24 months, but along with optimism for employment comes concern among companies that their HR and learning functions do not have the capabilities to keep up with the changing workforce. T+D, ©2010 ASTD


Weathering the Storm (Sep 10)

It’s the second year of our e-learning top tables, and Clive Shepherd takes a look at how the market has fared over the last year and ventures a look at what may be around the corner. IT Training, ©2010 BCS


Learning Management Systems 2010 (Sep 10)

In June and July of 2010, Learning Circuits ran a quick survey on how readers were using their learning management systems (LMSs).  LC asked such questions as “Do you build or buy?” “What system do you use?” and “What are the must-have features?” Here are the results (based on 342 responses).

LINKS +, ©2010 ASTD


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Training Manager/Director Development


The Pyjama Workforce (Sep 10)

Talent leaders can send employees home to do mission-critical work, provided they choose the right ones. Assessing candidates for key competencies, skills and fit with the work environment can help.
Talent Management,
©2010 Media Tec Publishing


10 HR Tips to Manage the Mobile Workforce (Sep 10)

The transition to a mobile workforce is likely not a matter of “if” but “when,” and it demands a great deal of planning, discussion, and encouragement.

Training, © 2010 Lakewood Media Group


24x7 Leadership (Oct 10)

Managing in a new and changing reality.

Chief Learning Officer, ©2010 Media Tec Publishing


Becoming a Change Agent (Oct 10)

Tomorrow’s leaders must not only embrace change, they must create it. This requires a set of four essential skills that CLOs can help them develop.

Chief Learning Officer, ©2010 Media Tec Publishing


Trainers as Mediators - Facilitating Team Collaboration (Sep 10)

Become a collaborative asset to your organization by learning how to keep a cool head and effectively mediate conflict. T+D, ©2010 ASTD


Deep Dive Into the Myths (Oct 10)
Separating fact from fiction when it comes to human capital.

Chief Learning Officer, ©2010 Media Tec Publishing


To lie or not to lie (Sep 10)

How good are you? Hmm. Not sure we believe you. TrainingZone, ©2010 Sift Media


Preparing for Turbulence (Oct 10)
Advice for L and D leaders on being prepared.

Chief Learning Officer, ©2010 Media Tec Publishing


Create a High-Impact Learning Culture (Oct 10)
Enlist leadership in the rally cry.

Chief Learning Officer, ©2010 Media Tec Publishing


ASK - Editor to Developer Ratio (Aug 10)


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Selling and Marketing Education

No articles this month


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Learning Methods and Media


Learning for a Workforce of One (Oct 10)

By customizing learning at the individual level, organizations can reap business benefits, such as improved performance, more motivated and loyal employees and reduced overall learning costs. Chief Learning Officer, ©2010 Media Tec Publishing


What Is the New Social Learning? (Sep 2010)

Social learning is what it sounds like, learning with and from others. Tools are now available to facilitate social learning that is unconstrained by geographic differences or time-zone differences among team members. LINKS, ©2010 ASTD


Social Media for Trainers - Enhancing and Extending Learning (Sep 10)

This session from Jane Bozarth covered basics of creating and sustaining community via social media tools.  It covered several popular social media tools, such as blogs, wikis, Facebook and Twitter, then basics of using these tools for 1) Creating Community and Community Management; 2) Fostering Communities of Practice; 3) Knowledge Transfer and Management.

Training Magazine Network Webinar, 14 Sep 10


Evolution of the Unbook (Oct 10)

Unlike traditional books, unbooks are in perpetual beta, are frequently updated and accept input from their readers. Chief Learning Officer, ©2010 Media Tec Publishing


Unformal - the new Normal? (Sep 10)

As the incoming tide of informal learning advances on the tiny beach blanket of formal learning and seems likely to engulf it, learning professionals are raising many questions, including the most basic: what is informal learning anyway, and how does it fit into a big picture of learning? T+D, ©2010 ASTD


Click - A Model for Self-Motivated Innovation and Learning (Sep 10)

The Challenge-Learn-Innovate-Change-Know (CLICK) model has been designed to aid workplace learning professionals in developing knowledge workers and supporting personal and organizational transformation, one challenge at a time.

T+D, ©2010 ASTD


What is DITA and Why Should You Care? (Sep 10)

The key to understanding how DITA works is to understand how DITA uses topics, maps, and output formats. I will describe each of these in detail, but here's the big picture: You develop your content in DITA topics, use DITA maps to specify which topics go into which deliverables, then process those maps to DITA output formats to generate your final deliverables.

Learning Solutions Magazine, ©2010 eLearning Guild


What makes bad e-learning? (Sep 10)

The author tells us that separating the wheat from the chaff when it comes to e-learning might be harder than you think. TrainingZone, ©2010 Sift Media


ASK - e-Learning tool - Captivate, Camtasia, or something else (Aug 10)


The Human Factor - Mixing and Matching with Rapid Development Tools (Sep 10)

Like many instructional designers and developers, I have a love/hate relationship with the rapid development tools I use.
Learning Solutions Magazine, ©2010 eLearning Guild


Simulations - Why Are They Effective (Oct 10)

A customized business simulation of your enterprise, business unit or process, using real-world competitive dynamics, places leaders in a context where they step out of their normal day-to-day role and gain exposure to the big picture.

Human Capital Insights, ©2010 Media Tec Publishing


Using Sims to Make Online Learning Social (Oct 10)

The social Web experience has changed the way we interact with one another and gather information. Traditional online learning programs and classroom training often fail to capitalize on new technologies that allow learners to collaborate with peers - even if they are thousands of miles away. Games and simulations motivate learners to both work together and compete against one another, thereby reinforcing subject matter and building professional networks.

Human Capital Insights, ©2010 Media Tec Publishing


Do You Simulate - Why Getting It Wrong Can Be So Powerful (Oct 10)

Simulation is a high-impact, energetic and fun way to accelerate and enhance learning. There are many advantages that make simulation training especially effective in the marketplace today. Discover three compelling reasons to leverage the power of this methodology in your organization today.

Human Capital Insights, ©2010 Media Tec Publishing


Best Practices for Excellent Virtual Presentations (Jun 09)
Presenters need to bring all of their talent from the stand-up presentations world - plus much more - to be great virtual communicators. This online presentation white paper surfaces what "more" is needed to be a credible, engaging and compelling presenter in the virtual world.
©2009 Mandel Communications


The State of the Art - Non-Linear Video Editing Software (Sep 10)
What a wonderful thing non-linear editing is! Non-linear video editing allows the person assembling a video from one or more digital clips to access any frame in any given digital clip, no matter where that frame is in the sequence. This makes video editing nearly as simple as using a word processor – the editor can cut, copy, and paste as needed. Non-linear editing software also makes it possible to create effects during editing, including transitions and fades, which were not possible before digital video. Learning Solutions Magazine, ©2010 eLearning Guild


Is the LMS Dead (Oct 10)

Web-based learning and collaboration tools are driving a new breed of learning management. Chief Learning Officer, ©2010 Media Tec Publishing


The Future of LMS (Sep 10)

Recent research found that many organisations seem to have a love-hate relationship with their learning management system (LMS). IT Training, ©2010 BCS


Sample RFP for Learning Management System (May 10)
This RFP template provides requirements for implementing a global learning management solution for formal and informal learning such as collaboration, social networking, and so on. ©2010 Saba


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Case Studies and Projects


From Welfare to Work (Sep 10)

A new IT Training Academy aims to provide those in long-term unemployment with the necessary IT skills to (re)join the workforce. IT Training, ©2010 BCS


Rapid e-learning partnership - Kineo and O2 (Sep 10)

In this case study, we look at why traditional methods didn’t work for O2, how Kineo developed a process to deliver e-learning in 5 days or less, and the new directions rapid e-learning is taking. ©2010 Kineo


Autodesk - 13 Regions, 10 Languages and One Global Learning Solution (Sep 10)

Autodesk and Expertus worked together to create a single, engaging user experience for all of worldwide channel partners that would take into account language, product-focus, region and industry.

Smart Tips for Learning Executives, © 2010 Expertus


Mashing Up Formal and Social Learning - A Success Story Featuring Lawson Software (Sep 10)

Alan Hupp, Global Vice President of Learning with Lawson Software, discussed the innovative approach (referred to as “Liquid Learning”) being used at Lawson Software to address the challenge of disparate learners and rapidly changing content. Outstart Webinar, 23 Sep 10


4 National Training Roll-Out Lessons (Aug 10)

A national roll-out is a terrific opportunity to develop skills, attitudes, and behaviors across your operation that will improve performance and promote your culture.

Training, © 2010 Lakewood Media Group


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Measuring Education Value


Getting Started in e-Learning - Measuring Success (Sep 10)

This report discusses ways to measure the success of your e-Learning programs. It lists the questions you should ask yourself before, during, and after development in order to determine what to measure, the types of measures typically used when measuring instructional results, and Kirkpatrick’s four levels of instructional measurement. © 2010 The eLearning Guild


Mobile Learning Requires New Thinking in Measurement (Sep 10)

You may feel that moving learning content outside of your LMS ties your hands in terms of making the right choices. In reality, though, when you decouple the content a bit from the existing forms of measurement, and reconsider what it truly is that you want to measure, you may find that mobile learning is actually an empowering way for you to see just how effective your instructional design is.

Learning Solutions Magazine, ©2010 eLearning Guild


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Processes/Managing Costs/Outsourcing


Calculating the Real Cost of Poor Presentations (Sep 10)

The costs of a poor sales presentation include a longer purchasing decision cycle, requests for more information before a purchase is made and ultimately a smaller sale or no sale at all. The costs of a poor internal presentation include delayed decisions, more meetings to clarify the issue, additional information being requested, incorrect decisions and sometimes a negative impact on one’s career.

©2010 Dave Paradi


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Training Professional Topics

Speed to Market - Increasing Knowledge Velocity (Oct 10)
By combining content generated by both users and subject-matter experts into one company flow, learning professionals can move content through their organizations faster to impact front-line performance.
Chief Learning Officer, ©2010 Media Tec Publishing

Take the Three Word Challenge to Test Your Bullet-Point Strength (Sep 10)
I was asked to debut the Outstanding Presentations webinar series that presentations expert Ellen Finkelstein is hosting across the next eight weeks, and over 500 people couldn’t find anything better to do with their time than to listen to me. It was a very good experience for me for several reasons—chief among them the importance of learning an important lesson over and over again.
 ©2010 Better Presenting


Shining a Light on More 'Bogus Tips' for Presenters (Sep 10)

Last month I explored some “urban myths” of the presentations world, or those golden rules of presenting that, once held up to the light of day, don’t have quite the same amber hue they once did. © 2010 Distinction Communication Inc

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Education Administration

No articles this month


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Skills Gap/Technical Certification


Chartered IT Professional - an L and D Perspective (Sep 10)

Early in 2010, Paul Jagger, Business Area Manager for IBM Learning Development (Europe), embarked on the journey to re-qualify as a CITP under the new BCS Chartered IT Professional (CITP) process. In this article he looks at the changes.

IT Training, ©2010 BCS


Getting the Bigger Picture (Sep 10)

With the increasing demand of IT professionals who combine their technical knowledge with business and professional skills, Gary Flood takes a look at one of the roles that demands bridging the gap between technology and business – the enterprise architect. IT Training, ©2010 BCS


ASK - Certification Prep Courses (Aug 10)


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Special Interest Groups


What Messages Work to Sell Training to Customers (Sep 10) - charts here
Eric Berglund
led the discussion and produced resulting charts.

Sales and Marketing SIG, 28 Sep 10


The Work of the Performance Testing Council (Sep 10) - charts here

Chuck Johnston, Vice-Chair and President-Elect of the PTC, described its work and the upcoming summit. E-Learning and Virtual Classroon SIG, 23 Sep 10


Training Partner SIG (Sep 10) - charts here

Nic Xenos and Sonia Estes led a discussion based on the 2008 DBR results..

Using Training Partners SIG, 22 Sep 10


Context Sensitive e-Learning at PTC (Sep 10)
Gordon Klein
and Jay DuPont from PTC University described how PTC has linked its help documentation with learning content in their LMS.

E-Learning and Virtual Classroom SIG, 7 Sep 10

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And, Finally.....



A message from Aesop (winning often depends upon who most wants to) - The hare and the hound.

A hound spotted a hare and gave chase. After some distance the hound began to gain, but then gave up the chase. As the hound returned home a farmer commented that the little hare had been too much for the hound, who replied, "It's one thing to run for your dinner, but quite another to run for your life."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



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