CEdMA-Europe Members' Newsletter - January 2011


Welcome to the December edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains four articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 19 reports, including 10 reviews of 2010 or predictions of 2011.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the 18 articles cover a range of management topics.

As usual, the Learning Methods and Media articles are many and varied (23 this time), including three on social learning, seven on e-learning, and four on mobile learning.

Case Studies and Projects has two articles, one about a specific company.

Measuring Education Value has two items, one of which is a compendium of many articles.

There are two articles in Process/Managing Costs/Outsourcing on cost reduction and outsourcing.

There are three articles in Training Professional Topics, on various aspects of presentations.

In Education Administration, there's an article on online registration providers.

In Skills Gap/Technical Certification there are three articles, two on skills and one on certification.

Finally, in Special Interest Groups, there are two reports from December.

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Workshop 20 January, "Using Social Media in Education"





The winter CEdMA Europe half-day Workshop will take place on Thu 20 January 1300-1700 UK time at IBM Hursley.

Social Media in the Learning Organisation
Barry Sampson, Co-Founder and Director of Onlignment
In the last few years there has been much talk about social media and social networking in the workplace, and how that might be applied to training and learning. If you're ready to stop talking and start doing, how do you make it a reality? What are the tools and technologies and the techniques for using them? How much can (and should) L&D be involved in this anyway, and how does it change the way you do your job? You are invited to take part in this facilitated discussion.


How to deliver a globally collaborative training community using social media and web based applications
Chris Rauch,
Senior Director, Worldwide Training & Certification Delivery,  
Bearing in mind how the global training business is organised, we have key challenges in managing a globally dispersed partner-based training community and I’ll describe how we have used social media and web based applications to address these challenges.



1300   Coffee and Networking
1330   Introduction - Philip Bourne, Chairman
Social Media in the Learning Organisation - Barry Sampson
1515   Break and Networking
1545   Social Media in Learning at - Chris Rauch
1630   Discussion and Summary – Philip Bourne
1700   Close and Networking


Here is the printable agenda.


Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions in early January.

I look forward to seeing you there!

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Planning a New Website





As I'm sure you'll all agree, our current website is looking just a little "tired" after six years since it was built.

Work has already begun to replace it, but there are no external signs just yet. It has been transferred to a dedicated IP address with all the existing 80+ Gb of content, an upload that took some 31 hours!

The next step is to plan the new facilities we want. Some are fairly obvious:

  • Secure sign on for members

  • Secure "members-only" area

  • Comprehensive search capability

  • Blogs for each of the board member-owned topics.

But there could be many others which you would like to see.

Please send a note to Mike with suggestions - they will be well-received and very much appreciated.

Thank you.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Dec 10)
Abstract News ©2010 Information Inc

IT Training Press Releases (Dec 10)
©2010 Training Press Releases

Industry News Headlines from CLOmedia (Dec 10)
©2010 Media Tec Publishing

Market Update from Kineo (Dec 10)
©2010 Kineo

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Reviews and Current Trends


A Look Ahead - Learning in 2011 (Jan 11)

Three executives identify the trends, opportunities and challenges to watch in the learning industry this year. Chief Learning Officer, ©2010 Media Tec Publishing


Reason for Optimism - The Learning Industry in 2011 (Jan 11)

Things are far from their pre-recession glory, but leaders are feeling better about the shifts in the industry as well as their capacity to meet the challenges ahead.

Chief Learning Officer, ©2010 Media Tec Publishing


10 Predictions for 2011 - Trends that Will Reshape the Training Industry
(Dec 10) annually creates its Top 10 Predictions for the ensuing year, based on key market trends found from speaking with buyers and suppliers of training services. ©2010 Training Industry Inc


E-Dreaming - a Wish List for 2011 (Dec 10)

Marc Rosenberg’s wish list for the New Year. How many of these are on yours?

Learning Solutions Magazine, ©2010 eLearning Guild


The Best of Elearning! 2010 (Nov 10)

Sixty-five products were named by users and Elearning! readers as best in class.

Elearning!, ©2010 B2B Media Co 


2010 ASTD State of the Industry Report (Nov 10)

Full report: Investment in learning and development remained steady through one of the most challenging business years in more than a decade. ©2010 ASTD


2010 - Six Trends that will Change Workplace Learning Forever (Dec 10)

Changes to the workplace, the competencies for leadership development, and technologies will alter the way learning professionals approach training design and delivery. T+D, ©2010 ASTD


Learning Directors Network Market Barometer for 3Q10 and Forecast for 4Q10 (Nov 10)
While the bullish forecast for Q3 in the last Market Barometer was not fully met, the IT training market did nevertheless have a second consecutive quarter of growth over the same periods of 2009. Both the weighted and unweighted indices were positive for the first time in two years and with the forecast for Q4 pointing towards another good quarter, one could assume that the downturn in the industry is over, but growth is patchy and not all companies are benefitting from this upturn.

©2010 Institute of IT Training/Learning Directors Network


Learning Executives Confidence Index 3Q10 (Oct 10)

The confidence of learning executives (LXs) stabilized in the third quarter of 2010, after reaching its highest value on record last quarter. The overall LXCI for Q3 2010 was 59.6. This demonstrates that collectively LXs expect their learning functions to improve slightly over the next six months. ©2010 ASTD


Accelerating Performance - 2010-11 Towards Maturity Benchmark (Nov 10)

Executive Summary   Full Report   Data Tables

This study is the fourth in a longitudinal research series looking at the trends in the use and implementation of learning technologies in the workplace.

©2010 Towards Maturity CIC


The UK e-learning Market 2010 - Summary (Nov 10)

The full 2010 report follows the key trends in the UK e-learning industry, but the research base has widened with interviews from over 40 of the UK’s leading e-learning companies, in addition to a number of other organizations and individuals across Europe and North America. The financial model has been extended to 19 European countries to offer a market size estimate and projected growth figure, as well as a short commentary and evaluation of each country’s e-learning market.

©2010 Learning Light Limited


High Impact Learning Culture - the Next "Big Thing" in Corporate Training (Dec 10)

Josh Bersin's recorded keynote speech from Educa Berlin. ©2010 ICWE GmbH


Recent acquisitions by major technology companies (Dec 10)

Some CEdMA member companies have new owners.

© 2010 The Associated Press


Learning and Development at the Crossroads (Dec 10)

Donald H Taylor says that here are tough decisions to be made in the world of L&D.

Inside Learning Technology and Skills, ©2010 Principal Media


A new era of workplace learning (Dec 10)

Jane Hart examines emerging trends in learning tools and workplace learning, and considers the implications for L&D.

Inside Learning Technology and Skills, ©2010 Principal Media


Riding to success on the back of the recession (Dec 10)

Laura Overton identifies three actions to take advantage of in the current economic climate – and one pitfall to avoid.

Inside Learning Technology and Skills, ©2010 Principal Media


Down the E-learning Rabbit Hole (Nov 10)

E-learning is farther down the “rabbit hole” than it’s ever been. Many learning leaders are wondering where they should invest their training budget and resources. 3-D virtual worlds? Social networks? Mobile gaming? What’s just a fad and what’s an actual trend? Elearning!, ©2010 B2B Media Co 


Warning Signs of Turnover Waiting to Happen (Dec 10)

Employees stressed out by major changes made during the Great Recession are more likely to leave. T+D, ©2010 ASTD


Instructional Systems Design in an On-Demand World (Dec 10)

Instructional systems design struggles to maintain its identity in a rapidly evolving learning environment, according to a recent study by ASTD and i4cp.
©2010 ASTD


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Training Manager/Director Development


What do you do when management doesn't get it? (Dec 10)

There are five things you can change and five you can't.

Inside Learning Technology and Skills, ©2010 Principal Media


Learning to Unlearn (Jan 11)

What can learning leaders do to help employees kick bad habits and embrace new ways of working? Chief Learning Officer, ©2010 Media Tec Publishing


Running Learning like a Business (Jan 11)

It's not difficult, but few do it. Chief Learning Officer, ©2010 Media Tec Publishing


Extending Learning beyond Employees (Nov 10)

Eighty-six percent of surveyed respondents conduct extended enterprise learning (EEL) and 37% of training resources are invested in partner training. Should your organization be deploying an EEL strategy? Elearning!, ©2010 B2B Media Co


How mature is your learning culture? (Dec 10)

What your use of technology says about your organisation’s learning maturity.

Inside Learning Technology and Skills, ©2010 Principal Media


Making Your E-learning Technologies Effective (Nov 10)

Common problems with turning to e-learning to train international workforces.

Elearning!, ©2010 B2B Media Co


Learning and Service (Jan 11)

Stretch assignments can aid development and corporate social responsibility, says Elliott Masie. Chief Learning Officer, ©2010 Media Tec Publishing


Obsessed with the 'After' (Jan 11)

Bring learning back to the job, says Bob Moshe.

Chief Learning Officer, ©2010 Media Tec Publishing


Why Do We Teach? (Jan 11)

What inspires educators to persevere?

Chief Learning Officer, ©2010 Media Tec Publishing


Let's kill the Babel fish (Dec 10)

It's time to stop talking jargon and start talking the language of business.

Inside Learning Technology and Skills, ©2010 Principal Media


ASK - Monetizing-Leasing virtual e-lab by leasing to training partners per class (Sep 10)


ASK - Exercise and Student Guide formats (Oct 10)


ASK - End of Course Exam Questions (Oct 10)


ASK - Outsourced Content Development (Oct 10)


ASK - National Classroom Vendors (Oct 10)


ASK - After-Hours or Weekend Classes (Nov 10)


ASK - Public Training Travel Policy (Nov 10)


ASK - Instructor Office Hour Support (Nov 10)


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Selling and Marketing Education

No articles this month

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Learning Methods and Media


ISD - Today and in the Future (Dec 10)
The Study finds that most companies have ISD programs that are, at best, moderately effective in achieving both learning and business goals and are not positioned well enough for the future. The bottom line: There is much work to be done. The Study shows what that work should be.
©2010 ASTD


Still seeking the perfect blend (Dec 10)

Let’s examine the most common mistakes and the practical solutions that can help to deliver a blended success.

Inside Learning Technology and Skills, ©2010 Principal Media


How to Revamp Your Learning Model (Dec 10)
There’s a lot of talk these days about informal learning vs. formal learning. Everyone knows that the vast majority of learning in the workplace is informal, but not so many know what to do about it. To fill this void, I advocate the development of an Informal Learning Environment (ILE) to work in tandem with a Formal Learning Environment (FLE) to support both the learning process and its administration.

Learning Solutions Magazine, ©2010 eLearning Guild


Scenario-Based Learning (Nov 10)

By creating multiple plausible futures, individuals can, like models in a wind tunnel, simulate the effects of various actions under controlled circumstances, thus learning how they, and how their organization, will react if a particular future doesn’t play out.

Elearning!, ©2010 B2B Media Co 


Informal Learning in a Web 2.0 World (Nov 10)
In his five minute video “Making social media work”, Bob Mosher, Chief Learning and Strategy Evangelist, discusses why supporting informal learning with good performance support learning assets is a critical step in harnessing informal learning to deliver the full learning journey needed in organizations.

©2010 LearningGuide Solutions


Digital learning content - time for some clear thinking (Dec 10)

Clive Shepherd turns his attention to the issues that content designers must consider before hitting the keyboard.

Inside Learning Technology and Skills, ©2010 Principal Media


Technology enhanced training - the good, the bad and the ugly (Dec 10)

Here are the three C's of learning.

Inside Learning Technology and Skills, ©2010 Principal Media


The Seven C’s of Social Learning (Nov 10)
It is no longer a question of “if” businesses will engage in social learning, but “how” and “when”. Elearning!, ©2010 B2B Media Co 


A framework for social learning in the enterprise (Dec 10)

Making social learning work at work is not trivial, but quite possible if you understand the bigger picture.

Inside Learning Technology and Skills, ©2010 Principal Media


Making the business case for social media (Dec 10)

How do we go about building a business case?

Inside Learning Technology and Skills, ©2010 Principal Media


Delivering major change with e-learning (Dec 10)

Good e-learning can be more than a cost saver. It can be transformational.

Inside Learning Technology and Skills, ©2010 Principal Media


Collaborative Learning and Collective Intelligence in Business Settings
(Dec 10)

Gary Woodill describes how these techniques are being used in business.

Cornerstone on Demand Webinar, 1 Dec 10


Tips for Converting Instructor-Led Training to E-Learning (Dec 10)
First, determine what forces are driving your e-learning projects. Then carry out a needs analysis to examine content repackaging.
Inside Training,
©2010 Lakewood Media Group


Top 10 Strategies for a Successful E-Learning Project (Dec 10)
Many tasks, roles, and tools are required to design and develop robust, effective e-learning. Training Tech Talk,
©2010 Lakewood Media Group


Emerging E-learning Technologies and Practices (Dec 10) - charts here

Every day new e-learning technologies and practices are born. Which are fads and what have staying power? Janet Clarey, Technology Editor for Elearning! moderated a discussion with Dr. Jane Bozarth, author of Social Media for Trainers, and Dr. Gary Woodill, author of The Mobile Learning Edge. Elearning! Webinar, 2 Dec 10


Captivate 5 Review (Dec 10)
Paul Johns, Kineo's senior developer and resident Captivate guru tears the wrapping off Captivate 5 to see what's new. ©2010 Kineo


Best Practices for Using Video in e-Learning (Dec 10)
Using video in e-Learning courses can be a powerful way for your organization to meet its learning objectives effectively and rapidly. Video infuses asynchronous e-Learning with human interaction and visual demonstrations that can be lost outside of live instruction. Here are some tips to help you get started with adding video impact to your e-Learning courses.
Learning Solutions Magazine,
©2010 eLearning Guild


Getting Started With Mobile Learning (Dec 10)

Understanding the why and how of mobile learning is the first step in deciding what kind of training should be designed for mobile devices. T+D, ©2010 ASTD


Mobile Learning - the Time is Now (Jun 10) (warning 5Mb)
The use of pocket-sized communications devices to enhance learning has tantalized training executives since the first cellular phone was introduced. But when it comes to adopting mobile learning initiatives, many are still preaching wait-and-see. There are some compelling reasons for you to reassess the conventional wisdom. White paper, ©2010 Intrepid Learning Solutions


JISC Mobile and Wireless Technologies Review (Oct 10)

This is a review of the literature on the use of mobile and wireless technologies for learning and teaching in UK further and higher education.  Practice from the past three years, current practice, future trends and opportunities, and international comparisons make up the bulk of the review. Cost/benefit considerations are highlighted where appropriate. ©2010 JISC InfoNet


Post training performance support with mobile apps (Dec 10)

Mobile devices are changing how we learn at work.

Inside Learning Technology and Skills, ©2010 Principal Media


LMS Contract Advice (Dec 10)

You have finally selected an LMS after wading through the marketing materials from multiple suppliers and demoing individual tools and features. It is time to green light a selection and sign a contract. But wait. Here are some issues to consider before sealing the deal.  ©2010 E-Learn Info


ASK - Tools to create e-learning content (Sep 10)


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Case Studies and Projects


Visual Learning (Jan 11)

How five organizations are using video for learning.

Chief Learning Officer, ©2010 Media Tec Publishing


Using Casual Games for Learning at DAU (Nov 10)

The use of games in education and training is quickly becoming a mainstream practice. The negative connotation of the word “games” has all but dissolved in the past five years, but organizations continue to struggle to find the right time and the right place to implement games within their portfolios.

Learning Solutions Magazine, ©2010 eLearning Guild


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Measuring Education Value


ROI is like a Box of Chocolates (Jan 11)

What you see is not necessarily what you get when examining return on learning investment. Chief Learning Officer, ©2010 Media Tec Publishing


The Best of T+D - The Best of Measurement and Evaluation (Dec 10)

This is a collection of some of the most-popular, most-accessed articles from T+D covering topics including determining learning ROI, using Kirkpatrick’s Four Levels, and measuring learning’s strategic value. ©2010 ASTD (warning 8Mb)


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Processes/Managing Costs/Outsourcing


Making Cost Reductions Stick (Jan 11)

To make savings last, CLOs can develop learning laboratories that engage employees at all levels to identify and eliminate waste.

Chief Learning Officer, ©2010 Media Tec Publishing


Optimize Your Offshoring Contracts by "Staying in the Zone" (Dec 10)
A growing number of organizations has discovered the benefits of sourcing the development of their learning content with foreign providers, known as “offshoring.”  But to fully optimize those relationships, companies must adopt a business strategy that is compatible with their needs and goals.  By following the basic principles below, you can help achieve the most from your offshoring assignments.



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Training Professional Topics

10 Tips for Better Presentations (Nov 10)

Whether you are new to the classroom or returning after some time away, the elements of giving a memorable presentation are timeless. T+D, ©2010 ASTD


7 Tips for More Compelling Presentation Messages (Dec 10)

The following are seven proven tips for creating a more effective message -- one that allows a presenter to “own” the content wholeheartedly, so that the delivery appears more natural. Perhaps you can incorporate some or all of these ideas into your next presentation. ©2010 MediaNet Inc


Avoid These Mistakes When Combining Colors in PowerPoint (Dec 10)

Newer versions of PowerPoint, especially PowerPoint 2010, have marvelous tools for helping even the “artistically challenged” among us get beyond bullet points and create effective, graphically appealing, downright professional-looking visual slides. That’s fantastic. Now the question is … how should we use those tools?
©2010 Aspire Communications

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Education Administration


Top 10 Things to Look for in an Online Registration Provider (Dec 10)

When you begin your due diligence, consider these 10 characteristics as measuring sticks for determining who best to partner with to vault your registration management system into the 21st century. ©2010 ABC Signup


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Skills Gap/Technical Certification


Almost half UK managers worried about 2011 skills gap (Dec 10)

Although just under half of UK managers are expecting to make further redundancies next year, around 43% believe that their organisation does not have the right skills in place to fulfil its 2011 business objectives.

TrainingZONE, ©2010 Sift Media


Is training actually needed - A performance gap approach (Dec 10)

Sometimes we just need to stop and ask ourselves, is any training actually needed? TrainingZONE, ©2010 Sift Media


ASK - Experience with Alpine Testing Solutions (Nov 10)


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Special Interest Groups


Executive Advisory Council (Dec 10)

The discussion topic was  "2011 Outlook: Better, Slow Recovery, or More of the Same". Executive Advisory Council, 16 Dec 2010


Using Training Partners (Dec 10)

Nic Xenos and Sonia Estes of Juniper Networks discussed revenue share models and then introducing global mega training partners into a network of small independents. Using Training Partners SIG, 1 Dec 2010

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And, Finally.....



The Bath and the Bucket Story (lateral thinking, making assumptions, dangers of judging people)

This lesson addresses lateral thinking, narrow-mindedness, the risks of making assumptions, and judging people and situations.

A party of suppliers was being given a tour of a mental hospital.

One of the visitors had made some very insulting remarks about the patients.

After the tour the visitors were introduced to various members of staff in the canteen.

The rude visitor chatted to one of the security staff - Bill, a kindly and wise ex-policeman.

"Are they all raving loonies in here then?" said the rude man.

"Only the ones who fail the test," said Bill.

"What's the test?" said the man.

"We show them a bath full of water, a bucket, a jug and an egg-cup, and we ask them what's the quickest way to empty the bath," said Bill.

"Oh I see, simple - the normal ones know it's the bucket, right?"

"No, actually the normal ones say pull out the plug. Should I check when there's a bed free for you?"

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.


Mike Dowsey

Executive Director



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