CEdMA-Europe Members' Newsletter - Jun 2011

Welcome to the Jun edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains six articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 15 reports about a wide range of topics.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the seven articles cover a range of management topics.

There is one article in Selling and Marketing Education, on branding your e-learning. 

As usual, the Learning Methods and Media articles are many and varied, nine this time, with three on social media and two on mobile learning.

Case Studies and Projects has 13 articles about specific companies.

Measuring Education Value has two items, both on the need for consistency.

There is one article in Process/Managing Costs/Outsourcing.

There are two articles in Training Professional Topics, about presentation graphics and colours.

Finally, in Special Interest Groups, there are four recordings from April.

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Workshop 28 Jun "From Seats to Solutions - Blended and Integrated Offerings"





The early summer CEdMA Europe half-day Workshop will take place on Tue 28 June 1300-1700 UK time at Symantec Green Park near Reading.

With customers not only requiring their staff to spend less time away from the job but also demanding a better return on their IT investment, two of our members have responded with exciting additions to their training portfolio.

Apple has built a blended approach for e-learning and ILT and will give an insight on audience type and size, rollout plans and business impact.

BMC Software has moved from seats to solutions by integrating offerings into the project lifecycle.
“With three out of four IT projects failing to realize value on their return on investment, a recent survey indicated the most important factor for realizing value is user adoption. Integrating Education into a project plan is critical to ensuring user acceptance of the new technology - by creating a detailed plan for project team training and certification, raising awareness of the project objectives and expected benefits, and explaining how staff roles will change.  Project risks can be reduced in relation to solution adoption.”


1300   Coffee and Networking
1330   Introduction - Philip Bourne, Chairman
1345   A Blended Approach for e-Learning and ILT - Reiner Deichmann, Apple

1500   Break and Networking
1530   Integrating Offerings into the Project Lifecycle - Mike Honer, BMC Software
1645   Summary - Philip Bourne
1700   Close and Networking

Here is the printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions in the third week of June.

I look forward to seeing you there!

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Conference 18 and 19 May, "Selling and Marketing Education"





The spring conference took place at the Swindon Marriott on 18 and 19 May, with the theme "Selling and Marketing Education".

45 people from 26 companies attended and there were eight cancellations through pressure of work in the two days leading up to the event.

There's a page in the members-only section of the website with all the materials used and generated at the conference. For example, you’ll see the output from the four break-out groups in the “Routes to Market” session.

If you have forgotten how to access the members-only section, please contact Mike.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (May 11)
Abstract News ©2011 Information Inc

IT Training Press Releases (May 11)
©2011 Training Press Releases

Industry News Headlines from CLOmedia (May 11)
©2011 Media Tec Publishing

E-Learning Market Update (May 11)
©2011 Kineo

New Products - Collaboration, Learning Systems, Content (May 11)

Elearning!, ©2011 B2B Media Co


Jobs Update from Workforce Management (May 11)

©2011 Crain Communications

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Reviews and Current Trends

Learning Executives Confidence Index 1Q11 (May 11)
The overall LXCI score for the first quarter of 2011 increased by five points to 67.3%, the highest overall confidence score reported since the inception of the LXCI in August 2008. Over 71% of executives expect the learning function to positively impact corporate performance in the next six months.
©2011 ASTD

LDN Market Barometer 1Q11 (May 11)
After the very strong growth reported in Q4, it was always likely that the rate would ease in Q1, and that’s just what the latest results indicate.
©2011 IITT Learning Directors Network

Learning! 100 - An Impressive List of Winning Organizations (May 11)
The Elearning! Media Group’s (EMG) first Learning! 100 Awards recognize excellence in learning across enterprises that invest in a truly immersive learning culture, including best-in-class learning and development programs.
Elearning!, ©2011
B2B Media Co

Building a Benchmarking Program (Jun 11)
Chief Learning Officer’s special section recognizing the best and brightest in learning  and development.

Chief Learning Officer,
Media Tec Publishing

The 2011 LearningElite Organizations (Jun 11)
The Chief Learning Officer LearningElite is an annual peer-reviewed and developed industry benchmarking program that recognizes the best organizations for learning and development.

Chief Learning Officer,
Media Tec Publishing

Learning's Role in Integrated Talent Management (May 11)
An ASTD and i4cp study underscores the improvements possible with an integrated talent management strategy in place.
T+D, ©2011 ASTD

Prioritizing and Maximizing the Impact of Corporate Universities
(May 11)

The effectiveness of CUs is under scrutiny from senior management, forcing them to be smart about how they spend their time and resources.
©2011 ASTD

Cloud Computing - The Next Revolution in Training (Feb 11)
There is a lot of buzz out in the learning management world about “cloud computing”—that big server in the sky. Many organizations are racing to be the first to harness the cloud’s power in order to create, implement, and deliver more effective applications. Here's the output from Expertus' Think Tank.
© 2011 Expertus

Cloud Computing - An Evolving Infrastructure for Learning (Apr 11)
The Expertus' Think Tank met with 12 senior-level learning executives to discuss how the emergence of cloud computing has impacted their organization and some of the obstacles they’ve experienced along the way.
© 2011 Expertus

Leadership Challenges for Women at Work (Jun 11)
Organizations need to ensure women get the same development experiences and chances for visibility as men, but that’s easier said than done.

Chief Learning Officer,
Media Tec Publishing

Are You Anti-Social (May 11)
Learning must incorporate the features that make hanging out on social sites compelling: commenting, rating, tagging, signals of changes, rich media, user profiles, the ability to form communities, and so on.
T+D, ©2011 ASTD

Feeling Boxed In (May 11)
Many leaders fall prey to unconscious bias when making key decisions. Awareness can eliminate inequities and illuminate each employee’s strengths and weaknesses.
Diversity Executive, ©2011 Media Tec Publishing

Working in a Global Village (May 11)
Diversity is often a discussion of race, gender, sexuality or disability. As more companies operate globally, geographic diversity plays an increasingly important role.
Diversity Executive, ©2011 Media Tec Publishing

eLearning's Benefits Are Obvious - Why Don't They Like It (May 11)
As use of the Internet and the Web for learning expands, there will be more opportunities for cultural differences to affect how, and whether, learning takes place at all. This article looks at the barriers to use of eLearning and what we can do about them. Learning Solutions Magazine,
©2011 eLearning Guild

Viewing Training, Marketing, and Documentation Content Through the Learning Lens (May 11)
In today’s global and digital information landscape, training, documentation, and marketing practitioners must create content for wired audiences. Already saturated with digital content, customers want information that informs, educates, and solves their problems at the critical moment of need. Here’s how to view your role through the Learning Lens.
Learning Solutions Magazine,
©2011 eLearning Guild

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Training Manager/Director Development

Fulfilling Potential (Jun 11)
Internal education is necessary regardless of external option.
Chief Learning Officer, ©2011 Media Tec Publishing

A System of Leadership (Jun 11)
Susan Burnett from Yahoo! talks about being a catalyst for change.
Chief Learning Officer, ©2011 Media Tec Publishing

Renaissance Learning (Jun 11)
Global growth is spurring learning investments and interest.
Chief Learning Officer, ©2011 Media Tec Publishing

Learning Is the New Work (Jun 11)
Educating should be done on the job, not in the classroom.
Chief Learning Officer, ©2011 Media Tec Publishing

Lies about Learning (Jun 11)
Leaders are not seeing value from learning investments.
Chief Learning Officer, ©2011 Media Tec Publishing

More Companies go with Online Tests to Fill in the Blanks (May 11)
Companies are using employment testing more and more in the current climate. Workforce Management,
©2011 Crain Communications

Trainers - the classroom is not dead (May 11)
Although the use of technology-based learning and development tools is continuing to rise steadily, classroom-based activities remain the most popular training format. TrainingZONE,
©2011 Sift Media

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Selling and Marketing Education

Brand-Led Learning (May 11)
We work with advertising agencies. They talk about the brand experience. It made us ask – how branded is e-learning? Beyond a logo, does it convey a brand experience? Great e-learning is more than instructional design – it’s brand-driven. Find out how you can learn from the Ad men (sometimes Mad Men) to give your e-learning a personality that learners will want to have a relationship with (in a good, un-creepy way, of course).
©2011 Kineo

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Learning Methods and Media

The Upsurge of Informal Learning (Jun 11)
Informal learning has emerged as an important element in employee development, and collaborative tools and technology help facilitate this process.  
Chief Learning Officer, ©2011 Media Tec Publishing

Harnessing Blogs for Learning (May 11)
If you’ve already filed blogs under “been-there-done- that,” chances are, you may not be using this powerful, evolving tool to its maximum potential.
©2011 ASTD

The Challenges of SharePoint for Collaborations (May 11)
Why and how to start, then architectural challenges.
Elearning!, ©2011
B2B Media Co

4 Ways to Make Social Technologies Relevant to Your Business
(May 11)

Too many people think of social tools as only being for sales and marketing when, in reality, there are valuable uses in the back office.
Training Magazine
, © 2011, Lakewood Media Group

The Path to Engagement - Lessons from Game Designers (May 11)
Game designers have a thing or two to teach trainers. Consider learner autonomy, experience measurement, and social interaction for your next e-learning program. T+D, ©2011 ASTD

Mobile Learning - Look Before You Leap (May 11)
Mobile learning (m-learning) offers possibilities for delivering information that guides, supports, and coaches employees from a smartphone, iPad, or other mobile device throughout the course of their work day. Does this mean that you should rush to implement your next training or education program as m-learning? Maybe, but it depends on the project.

Learning Circuits,
©2011 ASTD

Mobile Learning - Landscape and Trends (May 11)
Clark Quinn demonstrates how mobile learning means both augmenting formal learning and moving to performance support, informal, and social learning as well. Clark also analyzes eLearning Guild research data on current mobile usage, and discusses implementation issues. ©2011 eLearning Guild

From Classroom to Online, Think Transform not Transfer (May 11)
Moving an existing classroom course to online delivery is the way many eLearning initiatives get started. It is also, unfortunately, the way that many initiatives get off to a bad start, or even fail. Jane Bozarth provides great tips for successful transformation of learning – you can apply them to your first effort, or to any conversion project.
Learning Solutions Magazine,
©2011 eLearning Guild

Face-off - Virtual Cloud Training versus Classroom (May 11)
Learning technology experts from Microsoft and Expertus compared virtual and classroom training, head-to-head. They reviewed new findings that show how they stack up in cost and effectiveness. They also discussed new tips, technologies and trends for virtual learning and product-readiness training.
Training Industry Webinar, 6 Jun 2011

Must-Haves for your next LMS (May 11)
Poll responses, corporate needs, and common sense dictate priorities.
Elearning!, ©2011
B2B Media Co

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Case Studies and Projects

A Network of Learning Solutions (Jun 11)
AT&T consistently encourages employees to improve themselves through job-based training, tuition aid and learning and re-skilling programs — just a few of the reasons it is the No. 1 ranked company in Chief Learning Officer magazine’s LearningElite. Chief Learning Officer, ©2011 Media Tec Publishing

Making a Bold Statement (Jun 11)
When it comes to investing in the workforce, Deloitte puts its money where its mouth is — by committing to a $300 million brick-and-mortar facility for learning and leadership development.
Chief Learning Officer, ©2011 Media Tec Publishing

Winning the War with 21st-Century Learning (Jun 11)
The ability to deploy state-of-the-art technologies and learning strategies is just one arrow in DAU’s quiver, and the accolades it has received over the years solidify its position as a learning leader.
Chief Learning Officer, ©2011 Media Tec Publishing

The Client Knows Best (Jun 11)|
IBM harnesses the power of its workforce by developing future leaders, and by making sure that every employee receives personal career guidance and learning that is directly applicable on the job.
Chief Learning Officer, ©2011 Media Tec Publishing

Complexity Creates Capability (Jun 11)
To develop employee capability, Accenture’s learning is highly targeted and organized on a global basis to contribute directly to the company’s bottom line.
Chief Learning Officer, ©2011 Media Tec Publishing

A Brand New Way of Learning (Jun 11)
General Mills employees learn and create value by working in a team atmosphere. Imaginative learning methods and situations continually push them forward.
Chief Learning Officer, ©2011 Media Tec Publishing

Where Technology Goes, Learning Will Follow (Jun 11)
Evolving technology keeps Qualcomm’s Learning Center Team on its toes. Learning is fast-paced — but so are the company’s methods to create learning material.
Chief Learning Officer, ©2011 Media Tec Publishing

Storing Data, Driving Results (Jun 11)
Business alignment, rapid learning design and delivery and proven business results keep EMC education at the top of its game.
Chief Learning Officer, ©2011 Media Tec Publishing

Serving Up Learning (Jun 11)
McDonald’s USA celebrates 50 years of training while introducing new innovations to employee learning and development.
Chief Learning Officer, ©2011 Media Tec Publishing

It is all about Performance Support (Jun 11)
At Lowe’s, learning leaders partner with key cross-functional executives around the enterprise to ensure learning is results driven and focused not on individual programs but on employee success. Chief Learning Officer, ©2011 Media Tec Publishing

IBM - Making Global Business Personal (May 11)
Chief diversity officer Ronald Glover builds strategies to promote talent, enable cultural adaptability and spread diversity of thought at the technology giant.
Diversity Executive, ©2011 Media Tec Publishing

Learning Linked to Success (May 11)
At Ciena Corporation, the link between learning and business strategy is not lip service; it’s a tangible dedication that starts from the top.

©2011 ASTD

Tied to the Core Business - Ciena's Hybrid Learning Solutions Engine
(May 11)

At Ciena, we use a hybrid approach to human resources development (HRD) and learning. This model is closely tied to our business strategies, addresses the individual characteristics of varying work environments, and provides efficiencies as well as unique, non-traditional business opportunities.
©2011 ASTD

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Measuring Education Value

Measure for Measure (May 11)
Training metrics are in need of innovation. And when it comes to conveying the right data to the right places, the trick is to thread the needle.
©2011 ASTD

From Making It Stick to Making It Last - How to Keep ROI and Results-Based Training Efforts on Track (May 11)
Staying on track and maintaining the health and integrity of the ROI process in the face of continuous change is critical and an aspect of results-based evaluation work that is often overlooked and underestimated.
, ©2011 ASTD

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Processes/Managing Costs/Outsourcing

The Working Manager successfully supports the single largest IT system rollout in Europe (May 11)
TWM's online training website helps instruct employees from over 12,000 post offices nationwide on a new IT system ensuring a smooth switchover.
©2011 Training Industry Inc

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Training Professional Topics

Are Other People's Graphics Better Than Yours - Here's What to Do About It (May 11)
Are you an “occasional” graphic artist? Would you like to produce better-looking graphics for your eLearning? Here are some solid ideas that will help you advance your skills! Learning Solutions Magazine,
©2011 eLearning Guild

3 Steps to Choosing the Best Presentation Colors (May 11)
Poor color choice in presentations results in unsightly visuals, bad feedback and negative feelings from your audience.  A good color palette makes a good presentation better, elicits positive feedback and increases audience acceptance of your content.  ©2011 Mike Parkinson

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Education Administration
No articles this month

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Skills Gap/Technical Certification

What Tech Solutions Are Government Agencies Seeking (May 11)
Government Agencies are looking for technology solutions that can help meet their needs.
©2011 CompTIA

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Special Interest Groups

The Certified Certification Manager Exam (May 11) - charts here
Joe Cannata, Brocade and SIG Chair, delivered his final session as Chair by having a fun look at members roles to help burgeoning certification managers find out how much they know. It was an interactive quiz regarding certification-related topics. Each exam question became its own discussion point as well. Passing this exam was not a requirement to remain a member of the CertSIG!
Certification SIG, 3 Jun 2011

Augmenting Technical Education with Academic Alliances (May 11)
Nic Xenos of Juniper Networks
addressed among other things the collaborative power of academic alliances, establishing value for both the company and the educational institution, evaluating gains in mindshare, and so on.

Using Training Partners SIG, 31 May 2011

Adobe Training Services and Retention Rates (May 11) - charts here
Mark Willder and John Bates of Adobe presented based on statistical analysis of the value of training both to the company and the customer. This study tracked what factor or service contributed most to renewals. Education came out top.
Software as a Service SIG, 24 May 2011

Case Study - From Cost Center to Profit Center in Two Years (May 11) - charts here
Harold Henke of Brocade led a discussion on how a fictional company's education department might move from cost center to profit center in two years, with plenty of input from the audience.
Metrics and Benchmarking SIG, 16 May 2011

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And, Finally.....



Double-positive story (make your point and then know when to stop, language, communications, lateral thinking, quick-thinking)

On hearing one of his students use the expression, "I don't know nothing about it..." a teacher took the opportunity to explain about double negatives and correct grammar to the class.

The teacher explained, "In the English language a double negative makes the statement positive, so your assertion that you 'don't know nothing about it' is actually an admission that you do know something about it."

Encouraged by the interest in this revelation among certain class members, the teacher went on to demonstrate more of his knowledge of world languages: "Of course not all languages operate according to the same grammatical rules, for example, in Russian, a double negative remains negative, although perhaps surprisingly, there is not a single language anywhere in the world in which a double positive makes a negative.."

At which a voice from the back of the classroom called out ironically "Yeah, right.."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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