CEdMA-Europe Members' Newsletter - Aug 2011

Welcome to the August edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains four articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 9 reports about a wide range of topics.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the 11 articles cover a range of management topics.

As usual, the Learning Methods and Media articles are many and varied, 18 this time, with four on objectives and analysis, three on virtual classroom, and three on mobile learning.

Social Learning (a new section in its own right) has 10 articles.

Case Studies and Projects has three articles about specific companies.

Measuring Education Value has four items.

There are two articles in Training Professional Topics, about using video and avoiding being boring!

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Workshop 20 Sep "EMEA Education and Training Trends"





The autumn CEdMA Europe half-day Workshop will take place on Tue 20 Sep 1300-1700 UK time at Juniper Networks in Addlestone.

We have taken input from the May conference and designed this workshop to address a particular requirement from members.

Apart from the presentation of the second CEdMA Europe market barometer based on 25-30 responses (the survey is still open so please complete your input now!), which will result in much discussion of the state of our business across EMEA, there will also be facilitated discussion on:

  • Should we consider EMEA-wide or country-specific offerings

  • How do we approach the different areas of EMEA to address their training needs?

  • What delivery methods work better in different areas?

  • What trends are you experiencing across EMEA?

Plus any other topic you want to have the meeting discuss.

Invitations will be sent out in a few days, but in the meantime, to reserve your place now, please contact Mike.

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Conference on 2-3 Nov "Education Delivery Methods"




The autumn conference will take place at the Lingfield Park Marriott on 2 and 3 November, with the theme "Education Delivery Methods (and What They Imply)".

So, delivery has an impact on development and also on marketing, but during the last conference in May, attendees' suggestions for discussion included:

  • Change management as a training offering

  • Virtual student engagement

  • Mix of delivery methods

  • Content development

  • Localisation

  • Electronic distribution/protection

  • Tools for delivery

  • Infrastructure support for remote labs

  • Content reuse

  • LMS – revenue, cost and admin

  • How does virtual delivery change the business landscape.


We are already in discussion with three guest speakers so further details and the agenda will be circulated as they become available, in the next newsletter, if not before.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Jul 11)
Abstract News ©2011 Information Inc

IT Training Press Releases (Jul 11)
©2011 Training Press Releases

Industry News Headlines from CLOmedia (Jul 11)
©2011 Media Tec Publishing

E-Learning Market Update (Jul 11)
©2011 Kineo

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Reviews and Current Trends

Learning Executives Confidence Index 2Q11 (Jul 11)
2011 should be a telling year for learning and development. The economy is reportedly in recovery and the economic impact of the previous challenging years on corporate operations should correspondingly recede. The overall LXCI score started the year at the highest level ever, reflecting the most positive expectations ever conveyed by Learning Executives (LXs) for this report. That positive expectation continues in Q2 and was expressed almost identically to Q1 by respondents – but not quite as optimistically. ©2011 ASTD

Research - Enterprise Learning's New Frontier (Jul 11)
The 2011 E-learning User Study reveals gains in extended enterprise, mobile learning, wikis, blogs, forums and social networks.
Elearning!, ©2011
B2B Media Co

First Look - E-learning Trends and Practices Study 2011 (Jun 11)
The webinar covered the survey which had input from more than 1000 Elearning! readers: the top priorities in learning and development, how future practices benchmark to 2010, which technologies enterprises are investing in and why, how private and public sector behaviors compare, and what’s new in learning and development investments. Elearning Webinar, 16 Jun 11

Learning and Development Industry Salary and Compensation Report 2011 (Jul 11)
Where exactly is the money in L&D and how can you get a piece of it? This is the question that the Salary & Compensation report answers. It shows not only how much money there is, but whether the pot has increased in the last four years, who in the profession is earning the highest pay and receiving the most generous salary increases, and what you can do to increase your own pay prospects.
This is the executive summary available as a whitepaper.
©2011 ASTD

Engaging Leaders in Key Learning Activities (Jul 11)
Gaining visible support for learning initiatives from senior leaders helps to position the learning function as a strategically important piece of the organization’s goals.
Learning Executives Briefing,
©2011 ASTD

Research - Learning and Talent Systems Buying on the Rise (Jul 11)
This year buyers seem more discriminating, more particular and more critical of the products they’ve purchased and plan to buy.
Elearning!, ©2011 B2B Media Co

External Education - You Get What You Pay For (Aug 11)
Although a majority of companies encourage external education, less than a quarter of employees actually seek out these opportunities.
Chief Learning Officer, ©2011 Media Tec Publishing

Mobile Learning - Anyplace, Anytime (Jul 11)
According to new ASTD-i4cp research, 65% of employers are either using, considering, or currently developing learning for mobile devices.
T+D, ©2011 ASTD

Train for the Future - Invest in Learning (Jul 11)
In the face of current economic conditions, it is critical to continue to invest in employee development to create a loyal, well-trained, knowledgeable, conscientious, and ethical workforce. T+D, ©2011 ASTD

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Training Manager/Director Development

Why Cash Doesn't Motivate (Jul 11)
Why cash doesn’t motivate everyone all the time when it comes to workplace performance and training. And a look at what does.
©2011 Lakewood Training

A Minute Can Win It (Jul 11)
You want your employees to be happy, so you reward them with raises and incentives when they do well. But can you also offer them more freedom in determining their work schedules without sacrificing productivity?
Training, ©2011 Lakewood Training

Employee Work Passion (Jul 11)
What’s important in creating a motivating work environment and whose job is it? Training, ©2011 Lakewood Training

A Broken Record (Aug 11)
Measurement is repetitive, off-key music in the learning community.
Chief Learning Officer, ©2011 Media Tec Publishing

Energizing Leaders (Aug 11)
Deloitte’s Jayne Johnson gets a charge out of developing potential.
Chief Learning Officer, ©2011 Media Tec Publishing

Back to Basics - When Training Is Not the Answer (Jul 11)
We know that training is only one solution to performance problems, and that there are several others, says Marc Rosenberg. So why always fall back on “build a course to fix it” as the default solution? Here’s an aid to help with that particular performance problem, and there’s no course required.
Learning Solutions Magazine, ©2011 eLearning Guild

The Ubiquity of Informal Learning - Beyond the 70-20-10 Model (Jul 11)
The oft-quoted “70-20-10” model posits that the majority of learning happens from on the job experience, as opposed to learning from peers or in a formal learning environment. Are we paying attention to the wrong part of the model? Here’s a review of 70-20-10. Learning Solutions Magazine, ©2011 eLearning Guild

Have Learning, Will Travel (Aug 11)
Corporate adoption of mobile education is rising, says Josh Bersin.
Chief Learning Officer, ©2011 Media Tec Publishing

Sardines Set the Example (Aug 11)
Be ready to swerve in unison when a shark looms, says Jay Cross.
Chief Learning Officer, ©2011 Media Tec Publishing

Do You Speak the Language of Business? (Aug 11)
Increased language proficiency can help learning leaders overcome the talent skills gap and position American companies to succeed in the global marketplace.
Chief Learning Officer, ©2011 Media Tec Publishing

Hyper-Clarity in Learning (Aug 11)
Talent management and learning are a means to an end.
Chief Learning Officer, ©2011 Media Tec Publishing

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Selling and Marketing Education
No articles this month.

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Learning Methods and Media

Do Your Learning Objectives Match Strategies and Outcomes (Jul 11)
Have you heard of Bloom’s Taxonomy, the system for getting your learning objectives to specify measurable outcomes? Here’s a quick summary and a great job aid for instructional designers.
Learning Solutions Magazine,
©2011 eLearning Guild

Finding the Right Learning Mix (Aug 11)
As boundaries between formal and informal learning come down, learning organizations are not just aligning with the business, they are becoming a central part of it. Chief Learning Officer, ©2011 Media Tec Publishing

Matching the Right Design Strategy to the Right Content (Jul 11)
By themselves, tools are not enough to create behavior change that affects learners and improves organizations.
T+D, ©2011 ASTD

Front-end Analysis - Blueprint for Success (Jul 11)
In classic Instructional Systems Design (ISD), the designer investigates the performance problem and possible alternative ways to correct it before actually beginning to create instructional content. We call this Front-end Analysis.
Learning Solutions Magazine, ©2011 eLearning Guild

Five technologies that will change how your learners learn (Jul 11) - charts here (WARNING: first 40 seconds without audio)
This webinar introduces five technologies which will dramatically alter the way we train and learn over the next two years. Low-cost three-dimensional devices will enable an entirely different type of learning content. Ubiquitous live data will enable you add fresh information as learning happens. With GPS, mobile learning will enable learners to receive information relevant to their location. Movement tracking will finally make motor-skills e-learning possible and, most importantly, output-based learning - the use of systems to enable the delivery of training that is important to the individual and the business.
Learning and Skills Group Webinar, 14 Jul 2011

Rapid eLearning Authoring - Top Tools (Jul 11)
This report examines the data collected from eLearning Guild members on which rapid tools people are using to create eLearning. It covers which rapid tools are the most popular and why, how many different tools people use, and how the number of tools used has changed over the years. Finally, it explores in more detail the top seven tools the survey revealed. ©2011 eLearning Guild

Moving into the Virtual Classroom (Jul 11)
Live virtual training enables us to match the learning experience to the way people work today - in a more networked world where they tackle many more responsibilities and tasks in the course of a day. T+D, ©2011 ASTD

New CLO Magazine Research - Virtual Learning Environments (Jul 11) - whitepaper here
CLO magazine’s Human Capital Media Advisory Group administered a survey to the magazine’s subscribers to assess and benchmark virtual learning environments. A total of 470 respondents entered the survey. This webinar describes the most popular uses for virtual learning environments, how organizations are integrating virtual into their learning strategies, what learning leaders think about virtual learning environments, and the most-wanted components for the “ultimate” virtual learning environment.
CLO Magazine Webinar, 14 Jul 2011

How to use your voice brilliantly in online sessions (Mar 11) - charts here, chat here
We have all sat through too many virtual presentations and online learning events, struggling to remain focused on the topic and willing the experience to be over. All too often the content is fine, but the trainer - or more specifically the voice of the trainer - lacks energy and expression and conveys this to the online audience. This webinar covered why some voices inspire - and others don't; how your emotions affect your voice; using enunciation, articulation and stressing to develop interest; effective, quick exercises to develop your voice; and maintaining a healthy voice. Learning and Skills Group Webinar, 31 Mar 2011

From e-Learning to m-Learning - Getting It Right (Jul 11) - charts here, highlights here
This webinar covered real-world mobile learning success stories and an
interactive open discussion to share what best practices to follow and what pitfalls to avoid when developing mobile learning programs.
NetDimensions Webinar, 7 Jul 2011

Mobile Learning - Learning in the Palm of Your Hand (Jul 11)
ASTD and i4cp partnered to investigate the topic and the full report addresses these questions and many others by examining the existing literature, and speaking with practitioners and thought leaders who are proponents and early adopters of mobile learning. This is the executive summary available as a whitepaper. ©2011 ASTD

10 Tips for Designing Mobile Learning and Support Apps (Jun 11)
For quite a while now, I've been pouring over mobile design books, listening to podcasts and reading online content to learn the best practices for designing mobile phone applications as I design one of my own. Here I've gathered up what I think are the best practices of mobile app design and applied them to mobile learning and mobile performance support.
Learning Circuits, ©2011 ASTD

Enterprise Learning and Workplace Technology Options (Jul 11)
The diverse choices available for imparting corporate knowledge and information abound. We have only just begun to scratch the surface of lifelong, 24/7 learning.
Elearning!, ©2011 B2B Media Co

3-D Virtual Worlds - The Next Training Frontier (Jul 11)
These appear to be the next frontier in computer-based technology, so research ramps up to define their actual value beyond gaming, into the learning realm.
Elearning!, ©2011 B2B Media Co

Augmented Reality for Learning (Jul 11)
It has been shown to accelerate comprehension and increase engagement for all ages and in numerous disciplines. Elearning!, ©2011 B2B Media Co

Augmented-Alternate Reality Games (Jul 11)
Augmented reality and alternate reality games both provide new opportunities for enterprise learning professionals to integrate training into the real lives of their learners. Elearning!, ©2011 B2B Media Co

Selecting an LMS - Needs Analysis Phase (Jul 11)
Comparing what you need in an LMS with what’s available in the marketplace is the key to finding the right product. Elearning!, ©2011 B2B Media Co

Industry Resources Guide 2011-12 (Jul 11)
Find more than 200 leading companies providing learning technology, talent management and collaboration solutions that drive enterprise learning and performance. Elearning!, ©2011 B2B Media Co

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Social Learning

Explore a New Learning Frontier - MOOCs (Jul 11)
Massive Open Online Courses (MOOCs) are a relatively new format for learning. These are online gatherings of people willing to jointly exchange information and collaboratively enhance their knowledge about a topic of common interest. Learn here about MOOCs, how they work, and how to take part in the “Mother of all MOOCs”! Learning Solutions Magazine, ©2011 eLearning Guild

Bringing Social Business Innovation to the Enterprise (Jul 11) plus papers:

Determining the Value of Social Business ROI - Myths, Facts, and Potentially High Returns (Nov 10)

Social Business Framework - Using People as a Platform to Enable Transformation (Jul 10)
Enterprise social software that includes the ability to solicit, gather and connect ideas with the right experts to bring them to market is helping to drive a new phase of collaboration. Erin Traudt, research director for IDC's enterprise collaboration and social software research, described how a social business approach can bring benefits to your organization.  Chief Learning Officer Webinar, 28 Jul 11

Embracing Informal Learning - 9 Elements of a Successful Strategy (Jul 11)
This webinar covered a newly-released report on Informal Learning from Forrester Research, which included how Informal Learning is defined and what types of approaches it includes, how Informal Learning can complement your Formal Learning initiatives and align with organizational goals, the 9 key elements of a successful Informal Learning plan, and how companies have successfully implemented informal learning programs. Training Industry Webinar, 27 Jul 2011

Practical Applications of Social Learning - Why, Where and How to Use It (Jul 11) - charts here
This webinar covered what strategic business decisions need to be in place and what technical and design components are necessary, how to piece together streaming video, user generated content, blogs, and online discussion groups to create a unique learning environment, and how best to consider introducing partners into your learning solution. Training Industry Webinar, 19 Jul 2011

Embracing Social Learning (Jun 11) - charts here
This webinar outlined how to leverage social learning as part of your overall learning and development strategy and examined how companies are embracing social learning to drive employee and customer time to competency, improve overall productivity, and enable more effective sharing of employee knowledge and expertise across the enterprise. Training Industry Webinar, 29 Jun 2011

10 Steps for Working Smarter with Social Media (Mar 11) - charts here, annotated charts here, chat here
In this webinar, Jane Hart covered how to shift from 'push' to a 'pull', self-driven philosophy of learning, the range of social technologies available, how to move towards a performance-focused approach, strategies for supporting and encouraging social learning in the business, and examples of organisations where this is already being done. Learning and Skills Group Webinar, 17 Mar 2011

Using video in your organisation's social media mix (Mar 11) - charts here, chat here
This webinar answered why choose social learning as part of the overall blend; who counts as an expert and how can you draw out what they know; how can this knowledge be shared with others; what are the technical issues around shooting video; and where and how should you store your videos?
Learning and Skills Group Webinar, 17 Mar 2011

How Can Social Learning Scale Massively? Lessons from World of Warcraft (Jul 11)
If people work in groups separate from each other, how can we mitigate the silo effect and ensure we capture learning on a collective basis? The answer may be in massively multiplayer online role playing games.
Learning Circuits,
©2011 ASTD

How Breakthrough Social and Digital Technology Has Transformed Us
(Jun 11)

Discover how breakthrough technology and social tools can help people learn more naturally, quickly and deeply than ever before. ©2011 Intrepid

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Case Studies and Projects

Producing high quality blended learning on a budget (Jul 11) - charts here
Three years ago, the Xerox training team was focused on delivering classroom courses. The company's online training was supplied either via generic off-the-shelf content or costly bespoke development from external suppliers and none of it was blended. That has now changed. Today Xerox delivers more effective learning, with a wider blend of technologies, on a tighter budget. This webinar takes you through the transformation of their learning delivery, pointing out the things to remember and the pitfalls to avoid on the way.
Learning and Skills Group Webinar, 14 Jul 2011


Everyday Learning (Aug 11)
Social learning portals that rely mainly on user-generated content, participation and collaboration are helping Coldwell Banker associates learn on their own terms. Chief Learning Officer, ©2011 Media Tec Publishing


Managing Learning in More Than One Way (Jul 11)
Oregon State government flies with its own wings, instituting a streamlined and adaptable learning management system Learning Circuits, ©2011 ASTD

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Measuring Education Value

Just Measure - Show Learning's Impact Today (Jul 11)
Proving the business value of learning is an ongoing mission for every learning and performance professional. A recent whitepaper by KnowledgeAdvisors suggests that the sooner one cam measure learning's impact the better. And effective measurement doesn't necessarily require sophisticated metrics.
T+D, ©2011 ASTD

The Burgeoning Metrics Market (Jul 11)
There is growing discontent with long-standing metrics that measure quantity, but not quality, and fall short of making a case for training's strategic impact. So who and what will fill the void?
T+D, ©2011 ASTD

Tips to Improve E-learning Transfer (Jul 11)
We all want our e-learning programs to increase our participants' performances on-the-job; in other words, training transfer.
Elearning!, ©2011 B2B Media Co

Create a Simple Plan for ROI (Jul 11)
The key lies in getting a multi-level perspective on the situation and then determining the training’s scope, severity, and value to the company.
Training, ©2011 Lakewood Training

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Processes/Managing Costs/Outsourcing
No articles this month.

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Training Professional Topics

Consider Alternatives to Using Video in Web Presentations (Jul 11)
Not long ago a professional speaking colleague called on me to help her with an upcoming webinar. It was her first significant webinar for clients and she obviously wanted it to go well.  One of the elements she wanted to include was a video clip that illustrated some of her key concepts. I'd like to share the approach I recommended that will allow you to get the benefit of a video clip without actually showing it during a webinar.  ©2011 David Paradi

5 Tips For Breathing Life into Boring Technical Information (Jul 11)
People often ask me some variant of the following question: OK, so I get the idea that presentations should be interesting and speakers should be passionate.  But I’m an accountant (or engineer, scientist, nuclear physicist, doctor etc.) and what I have to present is highly technical and data-heavy.  How can I possibly make that interesting? My answer always begins with one of the best college lecturers I ever heard. ©2011 Publicwords

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Skills Gap/Technical Certification
No articles this month.

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Special Interest Groups
No articles this month.

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And, Finally.....



The Chickens Story (communications, confusing instructions, testing, research and development)

This is allegedly a true story. Engineers at a major aerospace company were instructed to test the effects of bird-strikes (notably geese) on the windshields of airliners and military jets. To simulate the effect of a goose colliding with an aircraft travelling at high speed, the test engineers built a powerful gun, with which they fired dead chickens at the windshields. The simulations using the gun and the dead chickens worked extremely effectively, happily proving the suitability of the windshields, and several articles about the project appeared in the testing industry press.

It so happened that another test laboratory in a different part of the world was involved in assessing bird-strikes - in this case on the windshields and drivers' cabs of new very high speed trains. The train test engineers had read about the pioneering test developed by the aerospace team, and so they approached them to ask for specifications of the gun and the testing methods. The aerospace engineers duly gave them details, and the train engineers set about building their own simulation.

The simulated bird-strike tests on the train windshields and cabs produced shocking results. The supposed state-of-the-art shatter-proof high speed train windshields offered little resistance to the high-speed chickens; in fact every single windshield that was submitted for testing was smashed to pieces, along with a number of train cabs and much of the test booth itself.

The horrified train engineers were concerned that the new high speed trains required a safety technology that was beyond their experience, so they contacted the aerospace team for advice and suggestions, sending them an extensive report of the tests and failures.

The brief reply came back from the aero-engineers: "You need to defrost the chickens...."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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