CEdMA-Europe Members' Newsletter - Sep 2011

Welcome to the September edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains four articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 11 reports about a wide range of topics.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the nine articles cover a range of management topics.

There are two articles in Selling and Marketing Education, on branding and sales demos.

The Learning Methods and Media articles are but three this time, all on development aspects.

Social Learning (a new section in its own right) has seven articles.

Case Studies and Projects has two articles about specific companies.

Measuring Education Value has six items on assessment and measurement.

There are two articles in Process/Managing Costs/Outsourcing.

There are four articles in Training Professional Topics, three about presentation topics and one about degrees and credentialing for e-learning.

In Skills Gap/Technical Certification there is one article on up-skilling.

Finally, in Special Interest Groups, there are three recordings from August.

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Workshop 20 Sep "EMEA Education and Training Trends"





The autumn CEdMA Europe half-day Workshop will take place on Tue 20 Sep 1300-1700 UK time at Juniper Networks in Addlestone.

We have taken input from the May conference and designed this workshop to address a particular requirement from members.

Apart from the presentation of the second CEdMA Europe market barometer based on 25-30 responses (the survey is still open so please complete your input now!), which will result in much discussion of the state of our business across EMEA, there will also be facilitated discussion on:

  • Should we consider EMEA-wide or country-specific offerings

  • How do we approach the different areas of EMEA to address their training needs?

  • What delivery methods work better in different areas?

  • What trends are you experiencing across EMEA?

Plus any other topic you want to have the meeting discuss.

We have over 20 registrations so far, but there is still plenty of room. To reserve your place now, please contact Mike.

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Conference on 2-3 Nov "Education Delivery Methods"




The autumn conference will take place at the Lingfield Park Marriott on 2 and 3 November, with the theme "Education Delivery Methods (and What They Imply)".

The agenda is:

Wed 2 Nov


·         Introduction, “Hot Topics” and Market Barometer Update for 11Q3

·         Hot Topics – Discussion and Breakouts

·         Delivery Showcase – Guest Speaker and Breakouts

·         New Approaches in Content Development – Guest Speaker and Breakouts


Thu 3 Nov


·         Selling the “Right” Delivery Method – Guest Speaker and Breakouts

·         A Partner’s Experience – Guest Speaker and Breakouts

·         Education Delivery Methods Summary – Discussion and Breakouts

·         Conference Summary plus planning the events for 2012

As you can see, we have taken input from the last conference when attendees asked for more outside speakers and more discussion sessions with breakouts.

Invitations will be sent out to member main contacts in the next two weeks. They will be asked to nominate attendees to fill their pre-paid places. Later in September, invitations will be sent out to prospective members.

STOP PRESS - Board Elections

It's that time of the year for Board Elections and in line with our Articles of Association, one third of the current board must stand down, so we have three vacancies. Three years ago, Phil Lawman and Simon Maskrey were re-elected, and a few months later, Philip Bourne was co-opted when Justin McCarthy resigned.

So, if you would like to stand (and of course Simon and Philip may re-stand, while Phil has resigned), then please let Mike know before the end of Sep. Online voting by the main contact of each member will take place during Oct and the new Board Members will be announced at the conference on 2-3 Nov.

Board Members are expected to attend the monthly hourly conference call and collectively make decisions on the workshop and conference programmes and directions the associations may take. And, of course, they are expected to volunteer as facilitators when required!

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Aug 11)
Abstract News ©2011 Information Inc

IT Training Press Releases (Aug 11)
©2011 Training Press Releases

Industry News Headlines from CLOmedia (Aug 11)
©2011 Media Tec Publishing

E-Learning Market Update (Aug 11)
©2011 Kineo

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Reviews and Current Trends

Trends in Training - 2011 Mid-Year Review (Aug 11)
In December of 2010, published 10 trends that were reshaping and redefining how organizations provided learning solutions. And with these trends, we predicted how we expected them play out in the near future. Now that we are at the mid-year point of 2011, let’s see if and how those trends are materializing. And depending on where your organization is, you can determine if you are right on track or if you need to readjust your path to the future. ©2011 Training Industry, Inc.

Training Today, Training Tomorrow - An Analysis of Learning Trends across Europe and Global Comparisons (May 11)
This white paper, released in May 2011 at the ASTD Annual Conference, highlights some of the major trends facing the European L&D sector and assesses the responses from a pan-European survey of over 2,500 employees launched also in May 2011. The paper examines some of the survey’s key results and also provides comparisons with other regions. ©2011 Cegos Group


The 2011 ASTD Salary Survey - Learning Pays and It Pays to Learn (Aug 11)

Compared with other professional occupations, learning and development specialists are well-compensated. But a gender gap still persists. T+D, ©2011 ASTD


Employee Resource Groups Still Going Strong (Aug 11)

A new study concludes that employee resource groups are alive and well and serving important business needs. T+D, ©2011 ASTD


The Virtual Reality (Aug 11)
Virtual teaming is on the rise, with 40 percent of respondents to a recent survey reporting that 40 percent or more of their employees work in virtual teams.
T+D, ©2011 ASTD


Work Relocation Trends Shifting (Aug 11)

The global workforce is setting its sights on new job destinations as a result of the recession. T+D, ©2011 ASTD


Building on Sand (Aug 11)
"Engagement" is the hot buzzword for human resources, but it has little meaning for employees who face ongoing job insecurity, falling real wages, and benefit cuts.
Workforce Management, ©2011 Crain Communications


The Road to Recovery (Sep 11)

Investment in learning and development continues to rebound, but emerging trends indicate a more focused approach to performance and technology, says Cushing Anderson, IDC. Chief Learning Officer, ©2011 Media Tec Publishing


How Gender Differences Matter in Software Training (Aug 11)
In a finding that will probably surprise no one, researchers have concluded that men and women really do interact with software differently. These differences have implications for the design of effective training. Here’s how to design software training that prevents a bias against women without introducing a bias against men. Learning Solutions Magazine, ©2011 eLearning Guild

The State of Digital Education (Aug 11)
Knewton has released an excellent infographic that summarizes a number of important metrics and other facts relating to the use of digital technology in education today, from kindergarten through institutions of higher learning. Learning Solutions Magazine, ©2011 eLearning Guild

What Can We Learn from Higher Education (Aug 11)
The corporate environment presents many challenges to successful eLearning implementation. However, academic institutions have generally been very successful with eLearning. Are there lessons for corporate eLearning in the experience of higher education? Here are some best practices and practical suggestions to consider. Learning Solutions Magazine, ©2011 eLearning Guild

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Training Manager/Director Development

A New Wave of Talent (Sep 11)
The changing nature of learning requires new roles, says Elliott Masie. Chief Learning Officer, ©2011 Media Tec Publishing

Real World Survival (Sep 11)
There are five moments when leaders can enhance blended learning, says Bob Mosher.
Chief Learning Officer, ©2011 Media Tec Publishing

Back to Basics – When Training Is the Answer (Aug 11)
After you have analyzed a performance problem and determined the non-instructional components of the solution, it’s time to begin working on the parts that have to be taught. Here are eight fundamental points of instructional design and delivery that you must incorporate into eLearning in order to get the results you intend. Learning Solutions Magazine, ©2011 eLearning Guild

Training Transfer - Insight to Action (Aug 11)
5 tips to increase training transfer. Training Magazine, ©2011 Lakeside Training

Set the Stage for Continuous Improvement (Sep 11)
With the right roadmap to align leadership and education to reinforce a shared vision, mission and values, companies can build a culture to uplift spirits and performance. Chief Learning Officer, ©2011 Media Tec Publishing

How to Make the Telework Model Work (Aug 11)
Having the right IT infrastructure, technology, training platform, and employee forecasting/scheduling tools is the key. Training Magazine, ©2011 Lakeside Training

Make Play Space for Learning (Sep 11)
Work isn’t all fun and games, but fostering the spirit of play on the job can have measurable effects on collaboration, agility and innovation. Chief Learning Officer, ©2011 Media Tec Publishing

Transition to Telework (Sep 11)
Learning leaders have a key role to play in creating a flexible workplace.
Chief Learning Officer, ©2011 Media Tec Publishing

Job Transition - Tips for Succeeding in a Buyers Market (Aug 11)
The Four "P’s": Differentiating yourself in today’s competitive job market. Training Magazine, ©2011 Lakeside Training

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Selling and Marketing Education

Branded for Success (Aug 11)
Much like successful global brands, a personal brand is the compelling value that you deliver by way of your unique combination of experience, background, and expertise. T+D, ©2011 ASTD

How to Avoid Stunningly Awful SaaS Sales Demos (Aug 11)
What are the challenges of presenting SaaS (software-as-a-service) offerings vs. “traditional” or “on-premise” software products? SaaS demos present specific opportunities for disaster – several of which are outlined in this latest instalment of Stunningly Awful Demo. ©2011 Second Derivative

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Learning Methods and Media

What's Your Story? (Aug 11)
A number of authors have suggested using stories to support learning. Sometimes managers object to the idea of using stories as being too touchy-feely. Here’s a new way to look at the process, and some words to replace “story.” Learning Solutions Magazine, ©2011 eLearning Guild

Digimodernism and Learning (Aug 11)
Technology extends what we can do at work, at play, and in our careers. It also reorganizes relationships and culture. Designers who think effective use of mobile technology is just a matter of fitting learning content onto smaller screens, or who approach social media as just another learning delivery channel, may be missing the bigger picture. Here are some ideas to consider. Learning Solutions Magazine, ©2011 eLearning Guild

The New Role of the LCMS - Enabling New Ways of Learning (Aug 11) - charts here
LCMSs automate content creation and allow developers to work together to create, edit, and approve content. But today's LCMSs have a new role as user-friendly, collaborative, all-tools-in-one-place systems that output to multiple types of devices, including mobile devices. This webinar covered how today's LCMSs allow collaboration on learning content and publication to today's various computer and mobile devices.
Brandon Hall Webinar, 23 Aug 11

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Social Learning

How Mobile Computing and the Semantic Web Will Change Learning Forever (Aug 11)
The rapid evolution and adoption of mobile computing devices, including but not limited to smartphones, is driving many changes in the way we do business and in the way we learn. The next step is the creation of the Semantic Web, which links learners and content through persistent context, including location. What does this mean for eLearning professionals? Learning Solutions Magazine, ©2011 eLearning Guild

Social Media - 7 things that L&D can learn from Marketing (Feb 11)
96% of marketers now use social media as part of their toolkit so what tips can L&D professionals pick up from marketing colleagues? ©2008-2011 Towards Maturity Community Interest Company

Social Learning - A Call to Action for Learning Professionals (Aug 11)

The updated ASTD competency model reflects social learning’s place in the work environment and its dramatic effects on professional learning and development. T+D, ©2011 ASTD


The Social Learning Portal at Coldwell Banker (Aug 11)

Further to the 19 Jul webinar and slides in last month's newsletter, here are behind-the-scene details on the Social Learning Portal's development, technology, and results measurement. ©2011 Aptara


Mobile, and Social, and Virtual - Oh, My! (Aug 11)

Four expert guides shared their secrets on mobile, social, virtual and collaborative learning. E-learning! Webinar, 25 Aug 11


Social Media and Its Impact on How We Learn in the Workplace (Aug 11) - charts here
Social learning is the new buzzword in the learning profession. But it's nothing new – social learning has always taken place in the office. What is new, however, is how social media tools are being used by many individuals and teams to support their own learning in powerful new ways. These new methods are changing the way L&D needs to think about learning in the organization. ASTD Webinar, 24 Aug 11


Google+ Equals? (Aug 11)
Google+ has generated a great deal of interest in the past month, even though it is not officially “public.” Early adopters are busy figuring out how to use its social features in eLearning, as a Personal Learning Environment (PLE), and elsewhere. There are many comparisons to Facebook’s user interface and functionality (for good reason). Here are some first impressions! Learning Solutions Magazine, ©2011 eLearning Guild

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Case Studies and Projects

Poised for Discovery (Aug 11)

Booz Allen teams up with Blueline Simulations to transform its new-hire orientation program to quickly deploy record numbers of new employees. T+D, ©2011 ASTD


An Engine for Growth (Sep 11)
Yahoo has made learning a vehicle for business transformation, developing leaders and helping the company weather layoffs.
Chief Learning Officer, ©2011 Media Tec Publishing

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Measuring Education Value

Designing Assessments (Aug 11)
Increasingly we’re designing learning experiences that are meant to be there as resources to support decision making. They’re not really designed to be assessed, any more than you’d expect a quiz on every 100th visit to Google. Make sure you’re clear on whether you’re designing a performance improvement intervention or a supporting resource – don’t assess the latter. ©2011 Kineo

7 Signs Your Live Virtual Training Didn't Take and Solutions to Try (Jun 11)
If half your participants are trading goats on Farmville during your PowerPoint presentation, you need to rethink your virtual training. Training Tech Talk, © 2011 Lakewood Media Group

Moving from Evidence to Proof (Aug 11)
All evaluation projects must provide more than the mere evidence of contribution. They must provide credible proof of a program’s connection to improvement in business measures. T+D, ©2011 ASTD


Critical Success Factors for Identifying and Measuring Management Solutions (Aug 11)

To identify the right benchmarking provider, examine groups’ common methods, and discover how they make use of these methods. T+D, ©2011 ASTD


The Case for Measuring Intangibles (Aug 11)

Beyond the standard business metrics of revenue and margin lay a spate of organizational intangibles, which must be measured before they can be managed. T+D, ©2011 ASTD


ROI - The Report of My Death Is an Exaggeration (Aug 11)

Recent dialogue about return-on investment has raised questions about its value and utility in the learning industry. Is this criticism a death knell for the metric? Likely not. T+D, ©2011 ASTD

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Processes/Managing Costs/Outsourcing

Driving Results with Learning Technologies in the Automotive Sector
(May 11)

This report was commissioned by Toyota Europe to understand how 15 of the top automotive manufacturers in Europe are adopting new approaches to learning. When compared to other sectors, the automotive sector is relatively experienced in the use of learning technologies with the majority of the sector using some form of technology enabled learning for over three years. ©2008-2011 Towards Maturity Community Interest Company

End-to-End Large HR Outsourcing Providers (Aug 11)
Workforce Management, ©2011 Crain Communications

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Training Professional Topics

3 Common Presentation Pitfalls and How to Fix Them (Aug 11)
There are three critical errors to which most presentations fall prey. Here are the culprits and some proven ways to fix them to create more impactful presentations. ©2011 Billion Dollar Graphics

6 Tips for Presenting With a Team, As A Team (Aug 11)
Presenting in a team may seem like a daunting task, but there are benefits too. You’re not alone! Someone can come to your rescue, if you need it. Teammates also can contribute their unique perspectives and experiences which adds dimension to a presentation. For your next team assignment, try incorporating these tips and techniques to deliver an unforgettable presentation.  ©2011 Lisa B Marshall

The 5 Bad Habits of Experienced Speakers (Aug 11)
I starting off this list with my bad habits and then I’ll go on to list habits I’ve observed amongst other experienced speakers. ©2011 Olivia Mitchell

eLearning Degrees and Credentials - Needs of the eLearning Professional (Aug 11)
In this report, author Patti Shank analyzes eLearning Guild research data on members’ needs for and experiences with eLearning degree and credential programs. ©2011 eLearning Guild

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Skills Gap/Technical Certification

Up-skilling the American Workforce (Aug 11)
The White House praises the Manufacturing Skills Certification System as an open door for new job and economic opportunities in the United States. T+D,

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Special Interest Groups

The ROI in using a development platform for multi-lingual deployment
(Aug 11)
- charts here
Alex Rexroad of Taleo
presented the return on investment of using the Taleo Proficiency development platform for organizations with multi-lingual training deployment needs.  He included examples of establishing the overall cost considerations for multi-lingual deployments and weighed them against the value added leveraging a template driven developer tool, such as Proficiency.
Software-as-a-Service SIG, 24 Aug 11

Managing Certification Results Data (Aug 11) - charts here
Joan Lee of Alcatel Lucent (the new SIG chair) introduced the topic by commenting that p
roviding the correct level of certification results information to appropriate stakeholders can be one of the biggest concerns we have. Three presentations addressed this during which there was much discussion: “Information Release Issues”, Liz Burns, Juniper Networks;
“Managing Results Data and Reports”, Joan Lee, Alcatel Lucent;
“Introduction to New VUE Reporting Tools”, Joe Cannata, Brocade.

Certification SIG, 12 Aug 2011

Working with a Large Training Organization - Lessons Learned (Aug 11) - charts here
Elizabeth Craymer of Ariba
described how she worked with a large training organization as a partner, giving a very clear account of lessons learned and what she would do differently the next time.  There were lots of comments and questions from an interactive audience. Using Training Partners SIG, 10 Aug 2011

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And, Finally.....




The Aunt Karen story (relevance and reliability of lessons, morals and examples)

A teacher told her young class to ask their parents for a family story with a moral at the end of it, and to return the next day to tell their stories.

In the classroom the next day, Joe gave his example first, "My dad is a farmer and we have chickens. One day we were taking lots of eggs to market in a basket on the front seat of the truck when we hit a big bump in the road; the basket fell off the seat and all the eggs broke. The moral of the story is not to put all your eggs in one basket.."

"Very good," said the teacher.

Next, Mary said, "We are farmers too. We had twenty eggs waiting to hatch, but when they did we only got ten chicks. The moral of this story is not to count your chickens before they're hatched.."

"Very good," said the teacher again, very pleased with the response so far.

Next it was Barney's turn to tell his story: "My dad told me this story about my Aunt Karen.... Aunt Karen was a flight engineer in the war and her plane got hit. She had to bail out over enemy territory and all she had was a bottle of whisky, a machine gun and a machete."

"Go on," said the teacher, intrigued.

"Aunt Karen drank the whisky on the way down to prepare herself; then she landed right in the middle of a hundred enemy soldiers. She killed seventy of them with the machine gun until she ran out of bullets. Then she killed twenty more with the machete till the blade broke. And then she killed the last ten with her bare hands."

"Good heavens," said the horrified teacher, "What did your father say was the moral of that frightening story?"

"Stay away from Aunt Karen when she's been drinking..."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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