CEdMA-Europe Members' Newsletter - Oct 2011

Welcome to the October edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains four articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are 13 reports about a wide range of topics.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the eight articles cover a range of management topics.

There are no articles in Selling and Marketing Education this month.

As usual, the Learning Methods and Media articles are many and varied, 15 this time, with four on e-learning, three on virtual classroom, and three on mobile learning.

Social Media for Learning (a new section in its own right) has five articles.

Case Studies and Projects has four articles about specific companies.

Measuring Education Value has three items on assessment and measurement.

There is one article in Process/Managing Costs/Outsourcing.

There are three articles in Training Professional Topics, all about presentation topics.

In Skills Gap/Technical Certification there are two articles.

Finally, in Special Interest Groups, there are three recordings from September.

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Workshop 20 Sep "EMEA Education and Training Trends"





The autumn CEdMA Europe half-day Workshop took place on Tue 20 Sep 1300-1700 UK time at Juniper Networks in Addlestone.

21 colleagues from 14 companies attended and first heard feedback from the CEdMA Europe Market Barometer for 11Q1 and 11Q2. After the break, Jasmine Huxtable-Wright and Rob Taal led a lively interactive discussion on trends across EMEA in education and training.

The materials are available on the workshop page on the website, within the "members only" section.

If you have forgotten how to access the members-only section, please contact Mike.

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Conference on 2-3 Nov "Education Delivery Methods"




The autumn conference
will take place at the Lingfield Park Marriott  (near Gatwick Airport) on 2 and 3 November, with the theme "Education Delivery Methods (and what that implies)".

The first session will include feedback from your input to the 11Q3 market barometer survey. This leads into Hot Topics – Discussion and Breakouts, which addresses the key issues and market challenges you are facing. Each group will record their findings and report back to the whole group. Findings will be published on the conference webpage.

After lunch, there's Bring a richer learning experience to your clients wherever they are which covers the new technologies that enable you to dramatically enhance the delivery of engaging, interactive, instructor-led courses either in room or collaborating across other offices or continents. There will be breakouts for group discussion.


This is followed by IT software content development technology – the past, present and future which covers content development building and maintenance technologies and includes an interactive session discussing the benefits and pitfalls of taking a technology approach to IT software application training.


On Thursday morning, we’ll have Selling the “Right” Delivery Method to address all the current “cutting edge” e-learning delivery methods (not those five years out) and suggest how to excite customers. It will be not only highly interactive but also will include breakout sessions to get you thinking about your next steps.


Then, there’s The Value of Partnership which describes how Autodesk have pursued the indirect delivery approach for many years, but have been looking to extend outsourcing to other areas with KnowledgePoint. This session will look at what’s been achieved to realise the true value of partnership.


Finally, there’s Education Delivery Methods Summary – Discussion and Breakouts which covers the many and varied ways we deliver training – ILT, VILT, via Partners through licensing our materials, direct to customers through T3 and licensing, asynchronous e-learning, and so on. Attendees will join breakout groups to discuss what works, what doesn’t work, hints, tips and best practice. Each group will record their findings and report back to the whole group. Findings will be published on the conference webpage.


And, of course, there'll be plenty of time for networking, so that attendees can share experiences both within and outside the sessions.

Here is the website page where you'll find full details, to get a printable agenda, send a registration request and get a map for directions.

Here is the printable agenda, and details of the Lingfield Park Marriott.

I do hope that you are able to join us and look forward to seeing you on 2 -3 Nov.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Sep 11)
Abstract News ©2011 Information Inc

IT Training Press Releases (Sep 11)
©2011 Training Press Releases

Industry News Headlines from CLOmedia (Sep 11)
©2011 Media Tec Publishing

E-Learning Market Update (Sep 11)
©2011 Kineo

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Reviews and Current Trends

Special Report - Learning Technology (Oct 11)

Learning technology is evolving to the cloud and mobile apps because of a need to drive higher productivity and contain costs. Chief Learning Officer, ©2011 Media Tec Publishing


Best Practices for Learning and Development - Summary Report (Sep 11)

When an organization incorporates ongoing learning into its DNA, increased performance often follows. ©2011 Taleo

Web 3.0: Fact or Fiction? (Sep 11)

According to research, Senior Management takes the lead in Web 3.0 investments. Is your organization a technology leader or laggard? See what leading organizations are doing now in Web 3.0 via our original research. Elearning!, ©2011 B2B Media Co


Overcoming Objections to eLearning (Sep 11)
Overcoming objections is an important part of making any eLearning initiative successful. However, eLearning’s long history provides plenty of lessons learned that you can use to make the case. Here are some successful tactics you can use to deal with these objections. Learning and Solutions Magazine, ©2011 eLearning Guild


Live online learning for improved business performance (Sep 11)
Colin Steed looks at how to improve business performance and reduce learning and development costs by using live online learning. TrainingZONE, ©2011 Sift Media

Why is Mobile Learning not more Popular (Sep 11)
The possibilities are endless with mobile learning, but few companies are developing it. Learn more about performance on the go.
Training Industry Quarterly, ©2011 Training Industry Inc


KMSI Reports on Required Mobile Learning Capabilities (Aug 11)
KMSI’s Mobile Learning Technology Survey solicited input from the subscribers to its Learning Technology Newsletter. KMSI received more than 200 completed responses from a variety of organizations, including several Fortune 500 companies. © 2002 – 2011 Knowledge Management Solutions, Inc.


Making Sense of PowerPoint Pandemonium (Sep 11)
Few tasks cause designers and developers to create more spreadsheets, ask more questions, make more comparisons, and deliberate longer than the search for an authoring tool. This is just as true for “rapid” tools as it would be for more full-featured authoring. In an effort to do some of the legwork for you, here is a side-by-side discussion of four PowerPoint-based authoring tools.

Learning and Solutions Magazine, ©2011 eLearning Guild

What's Next for the LMS (Sep 11)
A recent study gauges the industry’s thoughts on learning management systems.
©2011 ASTD

Proof is in the performance (Sep 11)
For learning to stick, training needs to be designed to give employees a chance to practice concepts directly related to their jobs. T+D, ©2011 ASTD

Companies press PLAY on training games (Sep 11)
Learning through play is a unique approach to training. Video games offer an engaging way to learn and enhance skills. Training Industry Quarterly, ©2011 Training Industry Inc

Jay Cross, Chair, Internet Time Alliance (Sep 11)
Jay Cross is a champion of informal learning, working smarter, and systems thinking. His calling is to help business people improve their performance on the job and satisfaction in life. T+D, ©2011 ASTD

In a Pinch (Sep 11)
More employees lose their medical insurance as health care costs continue to rise.
Workforce Management, ©2011 Crain Communications

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Training Manager/Director Development

Technical Training - How is it Different? (Sep 11)
Technical training is demand-driven. Fortunately, technological changes support the need for training to be deployed when and as needed. Training Industry Quarterly, ©2011 Training Industry Inc

Essential Components for Effectively Training a Global Workforce (Sep 11)
Designing global training is challenging. Adopting a planning strategy and using modern technologies can create a flexible program across time zones. Training Industry Quarterly, ©2011 Training Industry Inc

It's About Culture (Oct 11)
Some CFOs believe learning is a good investment and some don’t.
Chief Learning Officer, ©2011 Media Tec Publishing

Transforming HRD into an Economic Value Add (Sep 11)
A transformation is taking place in human resource development (HRD). It is moving from being managed as a cost center to being used as a source of competitive advantage. T+D, ©2011 ASTD

The Learning GPS (Sep 11)
Kim Peretti of QlikTech Inc illustrates the necessity for learners to find the right content quickly. Training Industry Quarterly, ©2011 Training Industry Inc

Work that stretches - the best teacher (Sep 11)
Employees learn through work. Finding opportunities to make work a continuous learning experience is critical, says Charles Jennings. Training Industry Quarterly, ©2011 Training Industry Inc

Making Sense of the World (Oct 11)
Pulling information from a vast array of disciplines and sharing it is a learning duty, says Jay Cross. Chief Learning Officer, ©2011 Media Tec Publishing

Information Addiction (Oct 11)
Digital devices are everywhere, and too many of us can’t live without them. Chief Learning Officer, ©2011 Media Tec Publishing

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Selling and Marketing Education
No articles this month.

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Learning Methods and Media

The Role of Needs Assessments (Sep 11)
Psychometric instruments are designed to “measure the minds” of respondents and provide them with greater insight and understanding of themselves. Because of that, they have increasingly become a core service offered by professional trainers, coaches, and consultants.

Instructional Design - Learning Meets Technology (Sep 11)
The rapid pace of business has changed how we build a knowledgeable workforce. Technology-based learning provides the tools to support their new needs. Training Industry Quarterly, ©2011 Training Industry Inc

Redefining the 'e' in e-Learning (Sep 11)
The focus is no longer on how technology makes learning more efficient. The focus is now on the learning itself and how we can enhance it. Training Industry Quarterly, ©2011 Training Industry Inc

Virtual Observers in E-Learning Leads to Returned Business Intelligence (Sep 11)
New artificial intelligence embedded in e-learning solutions observes the actions of e-learners in real time. It records specific actions of the e-learner—similar to how an instructor monitors a classroom. This virtual observer is able to identify when a learner is having difficulty and engages them in a type of “conversation” to assist and guide learning. LINKS, ©2011 ASTD

Lighting Options for eLearning Video (Sep 11)
It’s easy to take light for granted, but light makes all the difference in the subjective experience of the person viewing a video. Here’s everything you need to know to begin lighting your eLearning videos more effectively! Learning and Solutions Magazine, ©2011 eLearning Guild

Re-defining Rapid e-learning for the Information Now Audience (Sep 11)

With remote accessibility, around-the-clock schedules and a world where information fluctuates by the minute, effective online learning and training prescribes a change in the way e-Learning content is created and delivered. Elearning!, ©2011 B2B Media Co

Improving Training -Thinking like a Game Developer (Sep 11)

Video games are precisely designed to engage players for continuous play. Adding games to your learning portfolio can take training to the next level. Training Industry Quarterly, ©2011 Training Industry Inc


5 Best Practices of Successful Hybrid Events

Technology now enables learners to do things they never dreamed possible — like take a course online, at home, on the beach, or anywhere at all. Hybrid training combines the best of both worlds when you follow these five best-practices. Elearning!, ©2011 B2B Media Co


Making Virtual Instruction Work (Sep 11) - charts here
This webinar was presented by Bob Mosher and Conrad Gottfredson, who used innovative Virtual Instructor-Led Training (VILT) technologies to teach participants VILT best practices. Training Industry Inc Webinar, 20 Sep 11


Virtual Training - Catching on Fast (Sep 11)

Virtual environments and virtual worlds save time, save money, and give learners a “hands-on” experience - from their computers. Here’s how five technologists see the industry, their best practices and future trends. Elearning!, ©2011 B2B Media Co


Learning in the Cloud - How to Transform Your Training (Sep 11)
This webinar explored the latest in presentation capture and management technology to show how easy it has become to take your in-room training to the cloud, with minimal disruptions to your budget and workflow. Training Industry Webinar, 14 Sep 11


Five m-Learning Considerations (Sep 11)
Mobile technology is growing at a rapid pace, yet L&D departments are not taking full advantage of it. It’s time to integrate mobile learning and take learning on the road. Training Industry Quarterly, ©2011 Training Industry Inc


Five M-learning Calls to Make (Sep 11)

With smartphones becoming commonplace and new mobile devices such as tablets skyrocketing in popularity, the interest in mobile learning has gone mainstream. Elearning!, ©2011 B2B Media Co


Mobilize - Three Steps for Developing Content for Mobile Delivery
(Sep 11)

Within the next two years, over one-third of the workforce will be using mobile devices to access online content. Making training programs “mobile-accessible” is an important way to deliver an edge over competitors. Here’s a look at three components that are critical to achieving these vital results.

Learning and Solutions Magazine, ©2011 eLearning Guild

Gartner focuses on the new role of the LMS (Jul 11)
In this webcast, Jeff Freyermuth, Senior Research Analyst at Gartner and Jay Shaw, Managing Director & CEO of NetDimensions, look at the roles that the LMS plays in today’s organizations; the approaches to social, informal and mobile learning; and trends in managed services or Software-as-a-Service implementations, as well as the importance of information security. NetDimensions Webinar, 28 Jul 11

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Social Media for Learning

Social Media for Learning (Sep 11)
Jane Bozarth analyzes the latest trends in adoption and usage of using social media for learning. This report reveals widespread enthusiasm and belief that social media for learning has value. Between 20% - 33% of organizations are currently using social media tools for learning, and 76% of organizations report interest in doing more with it in the future. Other countries lead both Canada and the U.S. in making use of social media for learning. ©2011 eLearning Guild

How technology accelerates social learning (Sep 11)
What impact are technological developments having on social learning? Clive Shepherd provides some answers. TrainingZONE, ©2011 Sift Media

Key social learning resources (Sep 11)
During TrainingZONE's social learning month, Jane Hart will be providing some weekly articles curating some key resources about social learning. TrainingZONE, ©2011 Sift Media

You Can't Take Your Online Contacts with You ... or Can You (Jun 11)
As companies rush into the worlds of LinkedIn, Facebook and Twitter, some are discovering sticky issues when employees engaged in corporate social media activity depart. Workforce Management, ©2011 Crain Communications

The promise and peril of social enterprise (Sep 11)
The Internet can be a learning resource. But does this resource actually inhibit our ability to have an original thought? Training Industry Quarterly, ©2011 Training Industry Inc

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Case Studies and Projects

Training Leaders that Drive Business Results (May 11)
This is
a case study detailing how training organizations are leveraging virtual learning environments to educate partners, train customers and drive business. ©2011 InterCall

Pfizer - Moving Product Sales Training Online (Sep 11)

Innovation creates better and more effective processes. At Pfizer, innovation extends beyond research to move sales training online and out of the classroom. Training Industry Quarterly, ©2011 Training Industry Inc


Madico University - A Case Study of eLearning in a Manufacturers Extended Enterprise (Sep 11)

Corporate universities usually focus on training employees and managers within the corporation. However, for manufacturers, the extended organization – dealers, resellers, and other partners – has a critical role. If the partners don’t know how to sell and service the products, the manufacturer will fail. Here’s how one company made eLearning a key part of its strategic plan. Learning and Solutions Magazine, ©2011 eLearning Guild


Compass Group Systems Training (Sep 11)
We partnered with Compass Group to improve their financial performance systems training. Traditionally delivered face-to-face at significant cost and effort, Compass were looking for something more streamlined and effective that would wow even the most vociferous of e-learning critics.  ©2011 Kineo

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Measuring Education Value

Modern Measurement (Oct 11)
New collaboration systems analyze learning, contribution and feedback, says Josh Bersin.
Chief Learning Officer, ©2011 Media Tec Publishing

Building a Tipping Point for Results-Based Learning (Sep 11)
While return-on-investment process implementation may no longer be the rare phenomenon it once was, many organizations have yet to reach the tipping point where results-based learning strategies are commonly used to support individual and organizational performance. LINKS, ©2011 ASTD


Measuring Success (Sep 11)
Measuring and evaluating the success and results of your change initiative are vital. Knowing what data to look for and how to interpret it are keys to knowing whether you are on the path to success or failure. LINKS, ©2011 ASTD

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Processes/Managing Costs/Outsourcing

Advancing the Shared Services Journey through Training (Sep 11)
At many large, multi-location, and global organizations, shared services is growing fast, and training is an important success factor for achieving organizational goals.
T+D, ©2011 ASTD

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Training Professional Topics

Communicating to Every Audience (Sep 11)
Communication is a major concern in any human undertaking, and especially in instruction. Understanding what’s important to people, and how they respond to your content, is important to successful instructional design. Here’s a simple model that can help you connect with your audience.
Learning and Solutions Magazine, ©2011 eLearning Guild

Eight Tactics for Gaining and Holding Learner Attention (Sep 11)
Getting learners focused is no small feat in today’s world of fast-paced action and shortened attention spans. Because many people are constantly exposed to high-speed technology and conditioned by an expectation that they can get anything when and how they want it, your challenge as a trainer, educator, or facilitator is complex. LINKS, ©2011 ASTD

How to Remove Backgrounds in PowerPoint 2010 (Sep 11)
Among PowerPoint 2010's newest and most magical abilities is the Remove Background option that lets you remove the background from an inserted picture. This can be a great feature if you want to remove a sky, a wall, a backdrop of something else in a photograph so that the slide background shows through within the removed parts of a picture.  ©2011 Indezine

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Skills Gap/Technical Certification

Cisco Introduces New Entry-Level Certification (Aug 11)
Training for technicians who perform onsite support and maintenance of Cisco infrastructure now available.
CertMag, ©2011 Media Tec Publishing

Council to Address Need for Skilled IT Workers (Aug 11)
CompTIA, the non-profit trade association for the IT industry, announced this month it is launching a new initiative to bring together industry, academic and government leaders to address the global need for skilled technology workers. CertMag, ©2011 Media Tec Publishing

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Special Interest Groups

Driving the Value of Certification (Sep 11) - charts here, notes here

Beverly Van de Velde of Symantec presented different approaches you can use to describe how Certification can drive value in your organization: Value for end-users (market recognition), Value for employers (cost-savings), Value for Partners (facilitates repeat business), Value for Education Services (drive training revenue) and Value for Your Company (market positioning). She also briefly covered the certification lifecycle and branding. SIG members then shared methods they use to extract the same information from their organization. Certification SIG, 9 Sep 2011

KPIs to Serve All Constituencies (Sep 11) - charts here
Craig Santos of The MathWorks and new SIG Chair
described how The MathWorks manages its KPIs to serve Training Management, Company Executives, and Customers.  There followed a discussion on how other companies do it and what are best practices. Training Metrics and Benchmarking SIG, 8 Sep 2011

Outsourcing Global Training Delivery and Operations - Lessons learned in planning and implementing the rollout with a large training partner (Sep 11)
Danielle Tomlinson of Red Hat described how she recently undertook an exciting project of outsourcing not only delivery but also operations,  eLearning development, and telesales to a large training company. The session was highly interactive with several questions. Using Training Partners SIG, 1 Sep 2011

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And, Finally.....




The Mobile Phone Story (assumptions, authority, control, the risks of modern communications and technology, privacy, security, identity theft, and so on)

Several men were in a golf club locker room.

A mobile phone rings.

"Yes I can talk," says the man answering the call, "You're shopping are you? That's nice."

The listening men smile to each other.

"You want to order those new carpets? Okay.. And they'll include the curtains for an extra five thousand?.. Sure, why not?"

More smiles among the listeners.

"You want to book that week on Necker Island?.. They're holding the price at twenty-two thousand?.. Sounds a bargain.. You want a fortnight?.. If that's what you want honey, okay by me."

Smiles turn to expressions of mild envy.

"And you want to give the builder the go-ahead for the new conservatory? Seventy-five thousand if we say yes today? Sounds fair.. sure, that's fine."

The listeners exchange glances of amazement.

"Okay sugar, see you later.. Yes, love you too," says the man, ending the call.

He looks at the other men and says, "Whose phone is this anyhow?"

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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