CEdMA-Europe Members' Newsletter - Nov 2011

Welcome to the November edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

The News section contains four articles with the whole month's news, three of which contain individually dated news items.

In Reviews and Current Trends, there are eight reports about a wide range of topics.

The Training Manager/Director Development articles follow the usual theme of providing useful support to you, so the 10 articles cover a range of management topics.

The Learning Methods and Media articles are many and varied (17 this time) with six on design, seven on e-learning, and three on m-learning.

Social Media for Learning (a new section in its own right) has seven articles.

Case Studies and Projects has seven articles, all but one about specific companies.

Measuring Education Value has a webinar about not wasting money on training.

There are three articles in Training Professional Topics, all about presentations.

In Skills Gap/Technical Certification there are two articles on education issues.

Finally, in Special Interest Groups, there are three recordings from October.

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CEdMA Europe Board Elections





I first want to thank all members who voted in the recent board elections. It was a very close-run affair which is why I chased you all to participate and 31 out of 32 eligible members voted.

Out of the four members seeking election for the first time, Kate Lipmann of Juniper Networks and Tim Preston of Toolwire were successful and we congratulate them. Denis Spiller of HP and Jeanenne Titchener of IBM just missed out.

Philip Bourne of Symantec, the current chairman, also stood for re-election and was successful.

The new board will meet officially (by phone) for the first time in early December, when their first task will be to elect a chairman for the next 12 months.

Finally, I want to thank Simon Maskrey of Oracle who stood down this time. Simon has been a board member for nearly 10 years and has contributed much not only to the organisation's directions but also many times at conferences and workshops. We expect this latter contribution to continue!

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Conference on 2-3 Nov "Education Delivery Methods"




The autumn conference took place at the Lingfield Park Marriott  (near Gatwick Airport) on 2 and 3 November, with the theme "Education Delivery Methods (and what that implies)".

There were 50 attendees from 29 companies plus four guest speakers.

The materials will be posted in the "members-only" section of the website by 14 November, including all the incriminating photographs.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Oct 11)
Abstract News ©2011 Information Inc

IT Training Press Releases (Oct 11)
©2011 Training Press Releases

Industry News Headlines from CLOmedia (Oct 11)
©2011 Media Tec Publishing

E-Learning Market Update (Oct 11)
©2011 Kineo

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Reviews and Current Trends

Seven Learning Challenges and Trends for 2012 (Oct 11) - charts here
Elliott Masie gives a 100% vendor-neutral view of the changing world of Learning and Performance and addresses the Demise of Instructional Design, As We Knew It; Memorization Changes in the Age of Google; Inadequate LMS/LCMS & Learning Systems; Consumerization of IT; Storytelling and Short Video Segments; Leadership Development Redesigned; and Workplace GPS Needed. Webinar, 11 Oct 11, ©2011 The MASIE Center

Harnessing live online learning (Oct 11)
This new study collates the thoughts, opinions and intentions of over 180 Learning and Development professionals across the UK. 
©2011 Towards Maturity

Tech Tools in 2012 (Nov 11)
Most companies will continue to invest in learning and performance management systems, but they are eager to try new assessment and evaluation tools.
Chief Learning Officer, ©2011 Media Tec Publishing

2011's Very BEST Learning Organizations (Oct 11)
Many of the companies recognized with 2011 BEST Awards weathered the economic crisis because they understood the value of their human capital, the importance that learning plays in sustainability, and the significance of a highly engaged workforce. This strong commitment to learning has helped many of the winning companies build a culture of integrated talent management, where winning organizations are seeing higher workforce retention rates and support for learning at the highest levels. T+D, ©2011 ASTD

Is Technology Fulfilling its Promise (Sep 11)
Technology has promised trainers so much—from the ability to train distant learners to new ways of keeping young employees engaged. But has it delivered? Training, ©2011 Lakewood Media Group

Applying Technology Enabled Learning - Lessons from Leaders (Oct 11) - charts here
Lance Dublin reviewed mini-cases from a number of leading organizations including, Nissan Europe, Xerox, Cisco, ACS, Seagate Technologies, ADP, Google, and jcpenney so show how technology-enabled learning is being applied today in innovative ways to solve real business problems and the key lessons learned to help you when you return to your own organization. Webinar, 11 Oct 11, ©2011 Lance Dublin

Career and Technical Education - Retraining Americas Workforce (Oct 11)
As policymakers struggle with appropriate solutions to high unemployment rates, the focus often turns to the strong need for more efficient and effective worker retraining programs. T+D, ©2011 ASTD

Dawn of the Social Cyborg (Sep 11)
Think of the Social Cyborg as a human-computer hybrid that belongs to a socially networked hive. Then think about the implications for talent development of this new species in the workforce. Training,
©2011 Lakewood Media Group

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Training Manager/Director Development

Building a Profitable Training Business (Oct 11) - charts here
Tom Clancy, Vice President of EMC Education Services, discusses the strategy, processes and key decisions that can make your organization a
successful and profitable customer education business. Training Industry Webinar, 12 Oct 11

We Are Not That Different (Nov 11)
Educators need to connect with and learn from each other, says Elliott Masie. Chief Learning Officer, ©2011 Media Tec Publishing

A Hammer Looking for a Nail (Nov 11)
The learning industry is enamored with tools first and outcomes second, says Bob Mosher.
Chief Learning Officer, ©2011 Media Tec Publishing

After You Train, Retain (Sep 11)
A knowledge management system should develop a sense of community and create more awareness of the company’s core competencies as a result of its employees’ experiences. Training, ©2011 Lakewood Media Group

Learning is still a People Business (Nov 11)
Successful implementation of learning solutions, no matter how brilliantly designed and developed or technology-rich, requires that people change, says Lance Dublin.
Chief Learning Officer, ©2011 Media Tec Publishing

Learning to Innovate (Oct 11)
A new ASTD-i4cp study explores learning’s role in creating a culture that supports innovation. Here's the whitepaper. T+D, ©2011 ASTD

What the World Needs Now Is ... (Sep 11)
…To take what we know about what works and what does not in driving human performance and to apply it to allow everyone on the planet to achieve their utmost potential.
Training, ©2011 Lakewood Media Group

The Electronic Brick Wall (Sep 11)
As more technical opportunities allow workers to communicate without being “face-to-face,” people are learning less about how to communicate effectively.
Training, ©2011 Lakewood Media Group

Leaders by Design (Nov 11)
Leadership is less about position than influence.
Chief Learning Officer, ©2011 Media Tec Publishing

Funding With Friendship (Nov 11)
Open and trusting relationships are the key to success, says Brandon Hall.
Chief Learning Officer, ©2011 Media Tec Publishing

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Selling and Marketing Education
No articles this month.

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Learning Methods and Media

The New Learning Architect (Oct 11)
New Learning Architects design environments that help specific populations and take maximum advantage of multiple learning opportunities. To do this, they must understand the unique characteristics and business challenges of their target populations. They also need to find the right balance between top-down and bottom-up learning initiatives and between formal and informal learning. Clive Shepherd described how becoming a New Learning Architect could transform the contribution you make to your organization. Thought Leaders Webinar, 11 Oct 11, ©2011 eLearning Guild

Extended Learning Content Management (Oct 11)
Instructional design approaches and authoring tools generally embed a certain structure and flow in the resulting eLearning. This creates problems when a designer wants to repurpose content for a different set of learning objectives, or for a different instructional strategy. An extended learning content management system avoids these issues. Learning Solutions Magazine, ©2011 eLearning Guild

Complexity Analysis Made Easy (Oct 11)
Having a discussion about the desired complexity level at the beginning of an online learning project can bring clarity to elements that typically add cost, time, and resources. An Interactivity Calculator is a tool that can be used to anchor this discussion. Learning Circuits, ©2011 ASTD

Designing Classroom Exercises for Highly Technical Content (Oct 11)
Organizations need to make sure they are doing everything they can to ensure that training is useful, that they are using the most modern teaching methods, and that their employees are getting the most out of their class and time away from work. Incorporating useful exercises into the course can accomplish this. LINKS, ©2011 ASTD

When Simulation is Better than Reality (Nov 11)
When simulations create learning that is applied on the job immediately, they quickly promote behavioral change.
Chief Learning Officer, ©2011 Media Tec Publishing

There's an App for That (Sep 11)
Mobile applications are proving to be a benefit for training of all types. Training, ©2011 Lakewood Media Group

Training on the Go (Sep 11)
Mobile learners appreciate good-quality content designed to save them time and that provides immediate accomplishments in small chunks. Training,
©2011 Lakewood Media Group

Learning 3.0 - Mobility is King (Oct 11) - charts here
This webinar combining two recent research reports focused on how technology has influenced the learning function. David Wentworth of i4cp discussed the various components of Web 3.0 and how they might influence the future of learning, with an emphasis on the practices of high-performance organizations. More specifically, he also looked at mobile learning answering the questions what does mobile learning mean for learning professionals and the learning function? How will it affect instructional design? What influence, if any, will device manufacturers, platform providers, and software developers have on mobile learning’s future? Professional Development Webcast, 13 Oct 11, ©2011 ASTD

Toolkit - Tools, Tools, and More Tools (Sep 11)
In a time of change, it can be difficult to keep up with authoring tools as they evolve. Here’s a look at the Flash vs. HTML5 controversy, notes on three new tools, updates to two more, and status checks on Allen Interactions’ ZebraZapps and Articulate’s Storyline. Learning Solutions Magazine, ©2011 eLearning Guild

Seven Top Authoring Tools (Oct 11)
The eLearning Guild has just published a new research report, Rapid eLearning Authoring. The report provides an analysis of the top seven tools used by thousands of Guild members. Joe Ganci, the report author, offers you a handy table that summarizes the key features of the current versions of those top-seven tools, including best uses and cost. Learning Solutions Magazine, ©2011 eLearning Guild

Making Content Mobile - What You Really Need to Know (Oct 11)
As mobile devices become nearly ubiquitous, it makes increasing business sense to use them to support learning. However, this is not just a matter of getting existing eLearning content to somehow fit onto smaller screens. Here is a set of basic tips to help you make a successful transition to mobile learning.
Learning Solutions Magazine, ©2011 eLearning Guild

Promising New Tools for Developing M-Learning (Oct 11)
Some of the latest authoring tools, including HTML5 and other emerging programs for mobile browsers, are helping training designers create learning on the go. T+D, ©2011 ASTD

Getting Started Today with mLearning - Video Podcasting (Oct 11)
Video Podcasts are growing in popularity among smartphone users. Besides being highly portable, Podcasts are excellent vehicles for mLearning and they are not difficult to create. Here is a complete, concise soup-to-nuts tutorial on how to make and distribute a video Podcast.
Learning Solutions Magazine, ©2011 eLearning Guild

Mobile Challenges, and Notes on Seven New Tools (Oct 11)
In some ways, the move to mobile involves two steps forward and one step back. How will authoring tools meet the demands of smaller screens, slower processors, slower connections, and easily distracted learners? In addition to his comments about these challenges, Joe looks at coming changes in a number of popular tools.
Learning Solutions Magazine, ©2011 eLearning Guild

Reporting and Analysis of Mobile Learning - Is It Worth It? (Oct 11)
Is the effort required to create and deliver mobile learning worth it? Many training organizations and educational institutions can’t answer that question today, but it is increasingly important that we do so. Here are some ideas to help you get started on reporting and analyzing your mobile content. Learning Solutions Magazine, ©2011 eLearning Guild

How to Run a Virtual Classroom (Oct 11)
Managing virtual classrooms requires a different approach to your learners, but by integrating some simple yet innovative tools, it’s relatively easy to get started. T+D, ©2011 ASTD

CourseBuilder Review (Oct 11)
CourseBuilder is a server-based authoring tool developed by Edvantage – who were just acquired this week by Lumesse, a talent management company. We’ve been using it for a while now, and it’s about time we let you know what we think. ©2011 Kineo

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Social Media for Learning

Social Media for Learning (Sep 11)
What's the difference between social media and social learning? How are you using each of them in your organization? This article addresses these questions and provides an overview of The eLearning Guild's new Report, Social Media for Learning. Learning Solutions Magazine, ©2011 eLearning Guild

Increase Your Company's Productivity with Social Media (Sep 11)
A growing number of companies talk about the benefits of adopting web 2.0 tools inside the organization, but the list is short for companies that are using them for increased business results. Done right, social tools can resolve longstanding issues of knowledge loss and inefficiency. To harness the productive power of social tools in your company, make sure you have the following eight elements in place as you roll out social network for your company. ©2011 Harvard Business School Publishing (For more, see this
infographic on implementing social learning, ©2011 Future Workplace.)

Networking is the Goal - Social Media is the Tool (Oct 11)
Networking evokes dread in many people...myself included! Through the use of LinkedIn, Twitter, group texting, and Facebook, I created a professional and personal support group of like-minded yet very different people. LINKS, ©2011 ASTD

Building an Online Learning Community (Oct 11)
How can an instructional designer (ID) leverage social interaction online to engage learners, increase exchange and dialogue, and get better results, without losing the purposeful focus provided by an instructor or traditional course content and structure? Here is an approach that you can adapt to your requirements. Learning Solutions Magazine, ©2011 eLearning Guild

Facebook - The Social LMS Benchmark (Oct 11)
Facebook’s recent changes have been somewhat controversial, but they demonstrate the evolution of social infrastructure. For learning-support-systems designers, the new Facebook features are yet another demonstration that using demographics in training design or learning facilitation has become antiquated. This month’s column explores the implications. Learning Solutions Magazine, ©2011 eLearning Guild

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Case Studies and Projects

Train for ERP Implementation (Sep 11)
A five-minute “health check” for your Enterprise Resource Planning and SAP training. Training, ©2011 Lakewood Media Group

PwC Opens Up (Sep 11)
There is no need for trainers to reinvent the learning wheel these days. Some companies, such as PwC, are opening up their stock of top-notch training materials to the public online. Training,
©2011 Lakewood Media Group

Strategies for Success - Technology and Technical Training (Sep 11)
PwC then CHG Healthcare provide their best practices. Training,
©2011 Lakewood Media Group

Facebook Likes Learning (Nov 11)
Inspired by the company’s mission to help users tell their stories, Facebook is building a learning culture that emphasizes each employee’s strengths.
Chief Learning Officer, ©2011 Media Tec Publishing

Saving America Money (Nov 11)
The U.S. Internal Revenue Service saves millions of dollars, time and resources annually by using real-time, virtual collaboration technology.
Chief Learning Officer, ©2011 Media Tec Publishing

McDonald's UK - Rapid E-Learning in Action (Oct 11)
We’ve been working with McDonald’s in the UK, and now in the US and Europe too. The McDonald’s UK story is one that shows how rapid e-learning really can work for internal teams. The financial impact of the e-learning we’ve worked on tells a big story of its own: £5 million in savings, and measurable bottom line results too. We’ve updated the case study this month with these results and more. ©2011 Kineo

Hewlett-Packard's Sales Job (Oct 11)
In 2010, Hewlett-Packard Co. launched HP Sales University on its campus in Plano, Texas, far from its Silicon Valley headquarters. The purpose: develop core business skills and collaboration among its top salespeople. Workforce Management, © 2011 Crain Communications

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Measuring Education Value

Stop Wasting Money on Training (Sep 11) - charts here
The amount of money organizations invest in training escalates each year. Since 1991, US annual training budgets have grown from $43.2 to $125 billion, a massive 290% increase! This pattern is found worldwide. This webinar asks if organizations are getting value for their dollars spent; is training doing what it should; and what’s the ROI? Member Webcast, 14 Sep 11, ©2011 ASTD

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Processes/Managing Costs/Outsourcing
No articles this month.

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Training Professional Topics

Listen, Learn, and Then Speak (Sep 11)
To truly be a master of this profession, we need to both listen and talk—and recognize when it’s time to listen and when it’s time to speak up. Training, ©2011 Lakewood Media Group

How to Create a Slide Master (or Two) in PowerPoint (Oct 11)
I’ve discovered that many presenters don’t know how to use PowerPoint’s slide master. As a result, they create all sorts of workarounds like putting full-slide images on every slide (which makes for a huge file). This especially becomes difficult when they want more than one background. Let me take you through the process of creating a presentation with two backgrounds. ©2011 Ellen Finkelstein

5 Quick Ways to Organize a Presentation (Oct 11)
Too many people structure their presentations by pulling together slides and then assembling them like a deck of cards, in what seems like an OK order. That usually means that no one except the presenter can divine where the speech is headed. That’s a bad idea. ©2011 Publicwords

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Skills Gap/Technical Certification

Creating the 21st Century Workforce (Sep 11)
How can today's education systems meet tomorrow's needs. A number of political, business and education leaders provide their view on this pressing issue.
©2011 GEMS Education

GEMS Global Education Survey (Sep 11)
GEMS Education commissioned PwC to undertake a global survey of senior business executives to investigate a range of education issues in the UK, US, Brazil and China.
©2011 GEMS MENASA IPCO (Cayman) Limited

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Special Interest Groups

ATP Security Committee Update (Oct 11) - charts here
Cathy Donath of The Donath Group provided a brief update on the Association of Test Publishers (ATP) Security Subcommittee initiatives that are in process: Protect IP Legislation; Security Messaging; Security Practices; Security Plan and Guidelines; Security Survey ; and  New Initiatives such as Security Webinars and Test Delivery Methodologies. Certification SIG, 14 Oct 2011

Net Promoter Score (Oct 11) - charts here
The Net Promoter Score has been a key metric for determining training program success for some time now.  How do we think it is going?  After Craig Santos of The MathWorks described his own approach to implementation and the results he has seen, other attendees shared their experiences using NPS as part of their evaluation strategy, and mentioned some pros and cons of the approach.  This was followed by an open discussion on the uses and benefits of NPS for determining overall service quality. Training Metrics and Benchmarking SIG, 13 Oct 2011

Outsourcing Global Training Delivery and Operations to a large training partner – Tactical lessons learned in managing the rollout (Oct 11) - charts here
Corrie Sid of Red Hat followed up where Danielle Tomlinson left off and covered the project management aspects. Using Training Partners SIG, 5 Oct  2011

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And, Finally.....




The Microsoft story (computers, WYSInotWYG, ironic reference to computer software problems)

In 2050 A.D. Bill Gates dies in a car accident. He finds himself in the Purgatory waiting room, when God enters...

"Well, Bill," says God, "I'm confused. I'm not sure whether to send you to Heaven or Hell: you helped society enormously by putting a computer in almost every home in the world, and yet you've also created some of the most unearthly frustrations known to mankind. I'm going to do something I've never done before: I'm going to let you choose where you want to go."

Bill replies, "Well, thanks, God. What's the difference between the two?"

God says, "I'm willing to let you visit both places briefly to help you make your decision."

"Okay, where should I go first?" asks Bill.

God says, "That's up to you."

Bill says, "OK, let's try Hell first."

So Bill goes to Hell. It's a beautiful, clean, sandy beach with clear waters. There are thousands of beautiful women running around, playing in the water, laughing and frolicking about. The sun is shining, the temperature is just right. The whole thing looks perfect, and Bill is very pleased.

"This is great!" he tells God, "If this is Hell, I REALLY want to see Heaven!"

"Fine," says God, and off they go.

Heaven is a high place in the clouds, with angels drifting about playing harps and singing. It very nice but not as enticing as Hell. Bill thinks for a moment and announces his decision.

"Hmm, I think I prefer Hell." he tells God.

"Fine," says God, "As you desire."

So Bill Gates is taken to Hell.

Two weeks later, God decides to check up on Bill to see how he's doing in Hell. When God arrives in Hell, he finds Bill shackled to a wall, screaming amongst the hot flames in a dark cave. He's being burned and tortured by demons.

"How's everything going, Bill?" God asks.

Bill replies, his voice full of anguish and disappointment, "This is awful, it's not what I expected at all, I can't believe it. What happened to that other place with the beaches and the beautiful women playing in the water?"

God smiles and says, "That was the screen saver."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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