CEdMA-Europe Members' Newsletter - Dec 2011

Welcome to the December edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

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Workshop on 26 January "Global IT Training Trends"





The winter CEdMA Europe half-day Workshop will take place on Thu 26 January 1300-1700 UK time at Red Hat in Farnborough.


Global IT Training Trends
Philip Bourne, WW Education Development, Symantec

The recent CEdMA US Business Metrics survey covered all aspects of our business looking for benchmarks in the areas of Operations and Finance, Sales and Marketing, Curriculum Design and Course Development, Course Delivery and Distribution, Training Partner Programs and Certification. Philip has studied the results from 59 companies and will present the main conclusions in these areas, especially as they relate to us in Europe.


After the break, participants will be invited to join a breakout group of their choice (either from one of the above or member suggestion) and groups will report back to the whole meeting. The presentations will be recorded and made available to attendees and on the website. 



1300   Coffee and Networking
1330   Introduction
1340   Global IT Training Trends – Philip Bourne
1515   Break and Networking
1545   Breakout groups
1630   Report back
1700   Close and Networking


Here is the printable agenda.


Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions in early January.

I look forward to seeing you there!

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The CEdMA Europe Market Barometer





The EMEA Market Barometer gives CEdMA Europe Members a source of accurate intelligence on current market conditions, thus providing a benchmark for their own performance and planning. The survey is conducted amongst members each quarter and measures the year-on-year change in their business revenue and volumes.


IT training is defined as training and training-related services and products provided to IT professionals, plus IT-related training delivered to end-users.


Each member "main contact" is invited to complete this survey, so that we can share the results and discuss the current "trends" in our industry with our members at workshops and conferences. Confidentiality of individual responses is guaranteed. Published results use only aggregates and averages from the respondent group, along with a selection of non-attributed comments and quotes from responses to the open questions. In addition, members are able to filter the results to compare their own input with others.


So far, we have completed surveys for each of the first three quarters in 2011, with the last input being completed by 30 companies. The results of the Market Barometer are sent to member main contacts who have completed the survey. If you would like to see the latest report, please ask Mike to send it to you, subject to whether your company has completed it.


In addition, the latest results were presented at the Nov conference and the materials can be seen on the conference webpage in the Members Only section (contact Mike if you’ve forgotten how to access this).

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Nov 11)
Abstract News ©2011 Information Inc

IT Training Press Releases (Nov 11)
©2011 Training Press Releases

Industry News Headlines from CLOmedia (Nov 11)
©2011 Media Tec Publishing

E-Learning Market Update (Nov 11)
©2011 Kineo

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Reviews and Current Trends

The 2011 State of the Industry (Nov 11)
Despite current economic challenges, senior executives continue to invest in developing their employees and understand that a highly skilled workforce is a strategic differentiator. Data from more than 400 organizations across all major industries demonstrate that learning and development is critical to drive growth and sustain a competitive advantage. T+D, ©2011 ASTD

Learning Executives Confidence Index 3Q11 (Oct 11)
This has been a telling year for learning and development. After reaching a record high score of 67.3 in the first quarter of 2011, learning executive optimism has diminished for two consecutive quarters, but only by 1.4 points to 65.9. The overall LXCI score started the year at the highest level ever, reflecting the most positive expectations ever conveyed by learning executives (LXs) for this report. That positive expectation continued in Q2 as respondents expressed almost identical expectations, just not quite as optimistically. While positive expectations prevail, the overall LXCI score dropped 1.2 points to 65.9 from last quarter’s score of 67.1. This slight drop suggests that while learning executives are cautiously optimistic, economic and job market instability has the potential to negatively influence their optimism, in addition to learning function strategies and budgets. ©2011 ASTD

Learning Technology Adoption in European Businesses 2011 (Nov 11)
This document summarises key finding of an online survey investigating the challenges and opportunities facing European organisations who are implementing learning technologies within the workplace. ©2011 Towards Maturity

UK Top 50 IT Training Companies 2011 (May 11)
We are pleased to publish our 12th annual table of the UK Top 50 IT training providers. © Pardo Fox Ltd / LPI Learning Directors Network 2011

2011 Chief Learning Officer Learning in Practice Awards (Dec 11)
The 2011 Learning In Practice Awards, presented in October, recognize excellence in practitioner and provider learning and development. Chief Learning Officer, ©2011 Media Tec Publishing

Learning Perspectives 2011 (Nov 11) Warning 7Mb
This MASIE Center e-book has articles from several dozen "30 Under 30" Learning Professionals, with their views on the changing nature of our field.  In addition, there’s a detailed perspective on the role of "Checklists" for the learning world.  Masie has an article about the challenges of the field. ©2011 The MASIE Center

eLearning Myths (Nov 11)
There are so many myths about eLearning that it is hard to know where to begin. But here are 10 myths about eLearning design, and the truth to counter each one of them, says Marc Rosenberg. Learning Solutions Magazine, ©2011 eLearning Guild

Mending the Global Employment Deal (Dec 11)
To increase engagement, companies need to better understand and segment the differences in what employees value from country to country. Talent Management, ©2011 Media Tec Publishing

Boosting Business Agility:
Towards Maturity 2011-12 Benchmark - Full Report (Nov 11)
Towards Maturity 2011-12 Benchmark - Longitudinal Trends (Nov 11)
This study is the fifth in a longitudinal research series looking at the trends in the implementation and impact of learning technologies in the workplace.
©2011 Towards Maturity CIC

Presentation Trends to Excite and Unite (Nov 11)
The presentation of presentations has evolved radically and rapidly. But the most exciting presentation products are still on the horizon, as increased bandwidth, more powerful and compact technologies and a more technically-savvy consumer merge to pave a path for clearer communications. Here are some emerging trends, technologies, and techniques sure to affect your presenting life. ©2011 The Presentation Team

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Training Manager/Director Development

Implementing a Virtual Workforce (Nov 11)
Benefits and risks considered, many workplaces are ripe for a greater virtual presence. T+D,
©2011 ASTD

How Apple Retains Its Core (Dec 11)
Succession only works when there is clear understanding of leadership traits. Chief Learning Officer, ©2011 Media Tec Publishing

Learning in the 21st Century (Dec 11)
Businesses talk about speed, but they don’t take advantage of it. Chief Learning Officer, ©2011 Media Tec Publishing

The Future of Learning (Dec 11)
To produce employees who are constantly retooling to meet job challenges, organizations need a new learning system driven by intentional learning connections. Chief Learning Officer, ©2011 Media Tec Publishing

Considering Culture in Training and HPI Solutions (Nov 11)
In many cases, decisions regarding training solutions are made at corporate headquarters, without taking into account local cultural contexts, limitations, or constraints. This oversight often leads to a solution being ineffective at the individual level and the return-on-investment being negatively affected. LINKS, ©2011 ASTD

Courage in the Workplace (Dec 11)
In uncertain times, employees are prone to looser ethics and mental paralysis. It takes courage to overcome these tendencies and guide the company through rough waters.
Chief Learning Officer, ©2011 Media Tec Publishing

The 80-20 Rule for Learning Transfer (Dec 11)
To ensure learning transfer requires learning leaders to make specific provisions before an event starts. Chief Learning Officer, ©2011 Media Tec Publishing

It Pays to Be a Good Company (Dec 11)
As workplace learning becomes more important to employees’ earnings and employability, a good company ensures workers are properly developed. Chief Learning Officer, ©2011 Media Tec Publishing

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Selling and Marketing Education

A Partnership Between Training and Marketing
Team alignment is an important factor in successfully moving an organization forward. However, companies sometimes overlook the culture benefits that come when training and marketing personnel work hand-in-hand.

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Learning Methods and Media

Useful Blueprints for eLearning Designers (Nov 11)
We’ve identified a core set of learning design models to help internal teams. Even inexperienced practitioners can quickly understand these models and easily apply them to the vast majority of learning requirements that come their way. If you’re new to the realm of e-learning design, or well experienced but looking for some new directions and inspiration, these models will help extend your knowledge. ©2011 Kineo

Forming a Training Mobility Strategy (Nov 11)
Having a workable strategy for implementing mobile learning is important, and it is even more important that the strategy responds to business needs. This article introduces the approach that a utility company is taking to match mobile strategy to needs.
Learning Solutions Magazine, ©2011 eLearning Guild

Six Proven Ways to Use Examples and Non-Examples (Nov 11)
Examples or instances seem to be crucial for helping a learner form accurate concepts. Otherwise, according to educational researchers, the learner can over-generalize, under-generalize or form misconceptions. Here are six ways to help learners acquire concepts. Learning Circuits, ©2011 ASTD

Simulations Give Sales Training a Dose of Reality (Nov 11)
Well-designed sales simulations allow sales reps to address real-world challenges while providing high impact to the company. T+D, ©2011 ASTD

At Last - Mobile Learning Goes Mainstream (Nov 11)
The workforce’s appeal for m-learning has surged from ardent interest to a resounding demand within three years. And learners, not the learning department, are driving this demand. LX Briefing, ©2011 ASTD

In Defense of the Term "Gamification" as Used by Learning Professionals (Nov 11)
As a learning and development professional, I have spent years studying how people learn and the best methods of engaging learning from multiple perspectives, and I’ve found that game-based thinking and mechanics (also called “gamification”) can provide rich and impactful learning opportunities. Learning Circuits, ©2011 ASTD

Promising Tools for HTML5 Development (Nov 11)
Both mature and new tools can help you deliver e-learning that works across devices--whether tablets or traditional computers. Learning Circuits, ©2011 ASTD

Virtual Training - Are You Engaging or Boring (Nov 11)
Virtual classrooms, also known as synchronous eLearning or “learning from the Cloud,” remain a popular venue for teaching at a distance. However, being effective in this virtual space requires some different approaches. Here are key tips that can help you – and your learners. Learning Solutions Magazine, ©2011 eLearning Guild

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Social Media for Learning

Internet Ethics - Managing Social Media at Work (Nov 11)
Social media use in today’s workplace is not the productivity drain many leaders think it is. It can create benefits when policed well. Talent Management, ©2011 Media Tec Publishing

The Future of Education (Dec 11)
Business needs come first, social learning second. Chief Learning Officer, ©2011 Media Tec Publishing

A Story About Social Learning (Dec 11)
Organizational strength is grounded in tacit knowledge. Chief Learning Officer, ©2011 Media Tec Publishing

Deploying the Social Graph (Nov 11)
As a concept, the Social Graph has been around for several years. Facebook, Twitter, and Google+ are built on the idea. But are you able to use it to drive your work? This article gives you some direction about how you can do this. Learning Solutions Magazine, ©2011 eLearning Guild

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Case Studies and Projects

Delivering Integrated Global Training (Dec 11)
In 2008, financial firm Nomura acquired Lehman Brothers operations in Asia, Europe and the Middle East. A learning program helped it address its new global reach.
Chief Learning Officer, ©2011 Media Tec Publishing

Behavior-centered Design at Google (Nov 11)
At Google, supplier management is a critical role fulfilled by thousands of employees as a collateral job along with their regular duties. Their performance in this role is critical to minimizing value leakage. Here’s a look at the innovative way in which Google is providing the professional development needed to build the skills of supplier managers. Learning Solutions Magazine, ©2011 eLearning Guild

BP Blended Learning - Operations Essentials (Nov 11)
We’ve partnered with BP to develop a series of performance changing, blended learning interventions in the critical area of safety and operations training. In this case study, we look at the design approach, and also how the stakeholder management and marketing of the solution led to such great uptake globally in BP.  ©2011 Kineo

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Measuring Education Value

Creating ROE - The End is the Beginning (Nov 11)
An effective way to show the value of a training initiative is through return on expectations (ROE). When done properly, it cannot fail, say the Kirkpatricks.
T+D, ©2011 ASTD

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Processes/Managing Costs/Outsourcing
No articles this month.

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On Demand Webinars

How to Build a World-Class Partner Certification Program (Nov 11) - charts here
This webinar covered what EMC learned when it made a decisive shift to elevate their certification program, what new technologies are available and how they’ve made certification easier for vendors and resellers, and why new findings show a strong correlation between certification and reseller loyalty and performance. Training Industry Webinar, 17 Nov 11

Social Learning's Impact on Sales Training (Nov 11)
This webinar covered the latest best practices in sales training, and how sales training has evolved to become a more social, collaborative, and ongoing experience. In particular, there were best practices from leading companies as you plan for success; lessons learned from educating employees via social training methods; and how you can demonstrate the value of training by making a direct impact on the bottom line. ASTD Webinar, 10 Nov 11

The Case for Live Virtual Training - Weighing the Alternatives and Maximizing Your ROI (Oct 11) - charts here
This webinar covered the ROI model for virtual training versus face-to-face classroom training, the top 5 traps that inhibit virtual training ROI, and keys to getting started with live, virtual online training. GoToTraining Webinar, 26 Oct 11

Seven Learning Challenges and Trends for 2012 (Oct 11) - charts here
Elliott Masie gives a 100% vendor-neutral view of the changing world of Learning and Performance and addresses the Demise of Instructional Design, As We Knew It; Memorization Changes in the Age of Google; Inadequate LMS/LCMS & Learning Systems; Consumerization of IT; Storytelling and Short Video Segments; Leadership Development Redesigned; and Workplace GPS Needed. Webinar, 11 Oct 11, ©2011 The MASIE Center

Applying Technology Enabled Learning - Lessons from Leaders (Oct 11) - charts here
Lance Dublin reviewed mini-cases from a number of leading organizations including, Nissan Europe, Xerox, Cisco, ACS, Seagate Technologies, ADP, Google, and jcpenney so show how technology-enabled learning is being applied today in innovative ways to solve real business problems and the key lessons learned to help you when you return to your own organization. Webinar, 11 Oct 11, ©2011 Lance Dublin

Building a Profitable Training Business (Oct 11) - charts here
Tom Clancy, Vice President of EMC Education Services, discusses the strategy, processes and key decisions that can make your organization a
successful and profitable customer education business. Training Industry Webinar, 12 Oct 11

The New Learning Architect (Oct 11)
New Learning Architects design environments that help specific populations and take maximum advantage of multiple learning opportunities. To do this, they must understand the unique characteristics and business challenges of their target populations. They also need to find the right balance between top-down and bottom-up learning initiatives and between formal and informal learning. Clive Shepherd described how becoming a New Learning Architect could transform the contribution you make to your organization. Thought Leaders Webinar, 11 Oct 11, ©2011 eLearning Guild

Learning 3.0 - Mobility is King (Oct 11) - charts here
This webinar combining two recent research reports focused on how technology has influenced the learning function. David Wentworth of i4cp discussed the various components of Web 3.0 and how they might influence the future of learning, with an emphasis on the practices of high-performance organizations. More specifically, he also looked at mobile learning answering the questions what does mobile learning mean for learning professionals and the learning function? How will it affect instructional design? What influence, if any, will device manufacturers, platform providers, and software developers have on mobile learning’s future? Professional Development Webcast, 13 Oct 11, ©2011 ASTD

Stop Wasting Money on Training (Sep 11) - charts here
The amount of money organizations invest in training escalates each year. Since 1991, US annual training budgets have grown from $43.2 to $125 billion, a massive 290% increase! This pattern is found worldwide. This webinar asks if organizations are getting value for their dollars spent; is training doing what it should; and what’s the ROI? Member Webcast, 14 Sep 11, ©2011 ASTD

Making Virtual Instruction Work (Sep 11) - charts here
This webinar was presented by Bob Mosher and Conrad Gottfredson, who used innovative Virtual Instructor-Led Training (VILT) technologies to teach participants VILT best practices. Training Industry Inc Webinar, 20 Sep 11

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Skills Gap/Technical Certification

Thwarting Misconduct by Item Pool Flooding (Nov 11)
This article describes just a few of the test delivery approaches that Symantec takes in order to protect the credibility of its global IT certification program. ©2011 Symantec

New Skills for a New Work Reality (Nov 11)
What skills will be in demand in the 2012 workplace? The answer depends upon whom you ask and whose skills you're talking about. But the short answer is that no one escapes the need to acquire some new ones. T+D,
©2011 ASTD

New Study Examines Skills and Education Necessary for 21st Century Workforce (Nov 11)
A new study from the U.S. Chamber of Commerce and University of Phoenix study explores disconnect between three million available jobs and high unemployment. Fifty-three percent of employers say their companies face a significant challenge in recruiting non-managerial employees with the skills, training, and education their company needs. Learning Circuits, ©2011 ASTD

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Special Interest Groups

Using Social Media to Drive Certification (Nov 11) - charts here
Joe Cannata of Brocade
discussed his recent activities using Social Media to help drive Certification at Brocade. He used live demos to show what he has implemented. Liz Burns of Juniper Networks then described her use of Twitter in communicating with certified professionals in her program. Finally, Joan Lee of Alcatel Lucent discussed how over 1,000 technical engineers have formed their own internal communities based on product interest and created their own certification exams for professional enrichment. Certification SIG, 11 Nov 11
Additional materials from HubSpot:
How to Monitor Your Social Media Presence in 10 Minutes a Day
100 Awesome Marketing Stats, Charts and Graphs

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And, Finally.....




The Swimming Pool Story (reviews and assessments, assessing people, things are not always what they seem)

Fred and Mabel were both patients in a mental hospital. One day as they both walked beside the swimming pool, Mabel jumped into the deep end and sank to the bottom. Without a thought for his own safety, Fred jumped in after her, brought her to the surface, hauled her out, gave her the kiss of life and saved her.

The next day happened to be Fred's annual review. He was brought before the hospital board, where the director told him, "Fred, I have some good news and some bad news: the good news is that in light of your heroic act yesterday we consider that you are sane and can be released from this home back into society. The bad news is, I'm afraid, that Mabel, the patient you saved, shortly afterwards hung herself in the bathroom with the belt from her bathrobe. I'm sorry but she's dead."

"She didn't hang herself," Fred replied, "I put her there to dry."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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