CEdMA-Europe Members' Newsletter - Jan 2012

Welcome to the January edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

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Workshop on 26 January "Global IT Training Trends"





The winter CEdMA Europe half-day Workshop will take place on Thu 26 January 1300-1700 UK time at Red Hat in Farnborough.


Global IT Training Trends
Philip Bourne, WW Education Development, Symantec

The recent CEdMA US Business Metrics survey covered all aspects of our business looking for benchmarks in the areas of Operations and Finance, Sales and Marketing, Curriculum Design and Course Development, Course Delivery and Distribution, Training Partner Programs and Certification. Philip has studied the results from 59 companies and will present the main conclusions in these areas, especially as they relate to us in Europe.


After the break, participants will be invited to join a breakout group of their choice (either from one of the above or member suggestion) and groups will report back to the whole meeting. The presentations will be recorded and made available to attendees and on the website. 



1300   Coffee and Networking
1330   Introduction
1340   Global IT Training Trends – Philip Bourne
1515   Break and Networking
1545   Breakout groups
1630   Report back
1700   Close and Networking


Here is the printable agenda.


Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions in early January.

I look forward to seeing you there!

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Dates for your diary




The early Spring CEdMA Europe half-day Workshop will take place on Tue 13 March 1300-1700 UK time at SAP in Bedfont near Heathrow.

Based on feedback from attendees at the November 2011 conference, the subject is being decided by the board and invitations will be sent out in early February.

The Spring conference will take place on Wed 9 May and Thu 10 May at the Waltham Abbey Marriott. Based on feedback from the last conference, there will be more breakouts, the personal development session will return, and we'll cover sales and marketing, partners, managing the business, and new technologies.

The board is working on a theme and agenda, session descriptions will be available in late February for inclusion in the March newsletter, and invitations will be sent to member main contacts in early March.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Dec 11)
Abstract News ©2011 Information Inc

IT Training Press Releases (Dec 11)
©2011 Training Press Releases

Industry News Headlines from CLOmedia (Dec 11)
©2011 Media Tec Publishing

E-Learning Market Update (Dec 11)
©2011 Kineo

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Reviews and Current Trends

2011 Training Industry Report (Nov 11)
Now in its 30th year, The Industry Report  is recognized as the training industry’s most trusted source of data on budgets, staffing, and programs. Training,
©2011 Lakewood Media Group

The 2011 State of the Industry - Report (Nov 11)
Despite current economic challenges, senior executives continue to invest in developing their employees and understand that a highly skilled workforce is a strategic differentiator. Data from more than 400 organizations across all major industries demonstrate that learning and development is critical to drive growth and sustain a competitive advantage. T+D, ©2011 ASTD

Training's 2011 Growth Spurt (Nov 11)
For the first time in two years, training salaries grew, increasing nearly $800 to an average of $84,142 in 2010-2011, according to Training magazine’s Annual Salary Survey of 952 readers. Training,
©2011 Lakewood Media Group

Best of Elearning! Awards - Five Multiple Winners in 2011 (Nov 11)
Elearning!, ©2011 B2B Media Co

Key Trends for 2012 - New Era of Personal Learning is Transforming the Training Industry (Dec 11)
CEO Doug Harward is forecasting dramatic shifts in how people learn, how they access training materials, how portals, channels and communities enhance learning and how organizations can better ensure the retention and application of knowledge. We’re running full-force into the Era of Personal Learning, and the professional benefits will be immense. ©2011 Training Industry, Inc.

Ten L&D Predictions for 2012 (Dec 11)
Rachel Kay, business development director of Thales Training and Consultancy, gazes into her crystal ball. TrainingZONE, ©2011 Sift Media

A Look Ahead at Learning in 2012 (Jan 12)
Become more strategic, rather than operational, and work in partnership with the business to support performance goal achievement.
Chief Learning Officer, ©2011 Media Tec Publishing

New Year Initiatives (Jan 12)
Learning experts are ringing in 2012 with some big ideas, says Brandon Hall.
Chief Learning Officer, ©2011 Media Tec Publishing

Online Training 2012 (Nov 11)
Video is a major element of employee training programs.
 Elearning!, ©2011 B2B Media Co

IT Hiring Expected to Increase in Q1 (Dec 11)
Technology executives expect IT hiring to continue in the first quarter of 2012, according to the recently released Robert Half Technology IT Hiring Index and Skills Report. CertMag, ©2011 Media Tec Publishing

Reframing Possibility (Nov 11)
Instead of focusing on how technology can improve our approaches to training, we must explore the relationship between technology and society to reveal the possibilities it can offer to humanity, says Tony O'Driscoll. Training,
©2011 Lakewood Media Group

Role of the Training Department in International Joint Ventures, Mergers, and Acquisitions (Dec 11)
With an estimated failure rate of 50 to 70 percent, international joint ventures are inherently unstable endeavors. However, the advantages of successful international joint ventures, mergers, and acquisitions are significant enough that an increasing number of companies continue to take the gamble to the tune an estimated investment of over $500 billion a year. LINKS, ©2011 ASTD

Remember When (Nov 11)
A look back on a legendary training career, plus tips for today’s trainers as they move forward, by Don Kirkpatrick. Training,
©2011 Lakewood Media Group

KnowledgeAdvisors and Metrics that Matter - A Leading Platform for Learning and Talent Measurement (Nov 11)

Integrated talent management continues to be one of the most important strategies in business today. Companies are integrating their recruiting, talent development, succession and leadership strategies to drive growth, productivity, and employee retention and engagement. Josh Bersin investigates KnowledgeAdvisors and Metrics that Matter. Research Bulletin, ©2011 Bersin and Associates


Accountability and Stewardship of the Corporate University - Measuring Performance (Dec 11)
This research report
first sets out the six key elements of measurement outcomes that will help you build reports that meet the needs of senior management and the C-suite. It then identifies and explains 10 steps you can take to gather practical, reasonable and predictive measures of corporate university performance that will result in those six outcomes. ©2011 KnowledgeAdvisors

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Training Manager/Director Development

Reporting Bias - Calibrating Evaluation Ratings across Countries (2011)
Managers who are responsible for international programs are aware that there are substantial country and cultural differences. They may be concerned that cultural differences will appear in the evaluation results for their programs. Such differences may drive differential course ratings. ©2011 KnowledgeAdvisors

A Global Learning Language (Jan 12)
Time to expand our commitment to workforce language skills, says Elliott Masie.
Chief Learning Officer, ©2011 Media Tec Publishing

All I Want for Christmas Are Some Great Teachers (Dec 11)
Great teachers are still necessary. But there are some characteristics, beyond being impressive lecturers, which make teachers great. Why do great teachers matter in eLearning? It is because great teachers also make great eLearning developers.
Learning Solutions Magazine, © 2011 eLearning Guild

Salary Lessons from Wall Street (Nov 11)
Wall Street's pay-for-performance culture offers
lessons for professionals in all industries when it comes to negotiating next year’s compensation. Training, ©2011 Lakewood Media Group

Why Does Training Fail? (Nov 11)
Here's why you might not be getting the results that you need from your training programs.
Elearning!, ©2011 B2B Media Co

Suite Synchronicity (Dec 11) - whitepaper here
An ASTD/i4cp study of the CEO-CLO relationship finds that implementing a learning strategy that supports the business strategy is critical to moving the learning function from the perceived “order taker” to a valued partner. T+D,
©2011 ASTD

Real Learning - the Role of Context (Nov 11)
The challenge is to extend learning into the workplace, says Charles Jennings. Training Industry Quarterly, Winter 2012,
©2011 Training Industry Inc

Context is King (Jan 12)
Informal learning design needs to be driven by the learner’s workflow, says Bob Mosher.
Chief Learning Officer, ©2011 Media Tec Publishing

Helping People Grow (Jan 12)
Gaining knowledge of yourself, others and your industry is key, says Ken Blanchard.
Chief Learning Officer, ©2011 Media Tec Publishing

Back to Class (Jan 12)
New learning methods have their place, but classroom learning is still king, with a twist. Companies are combining the best technology with a physical presence to breathe new life into traditional learning.
Chief Learning Officer, ©2011 Media Tec Publishing

The Real Education Gap (Jan 12)
Organizations need to address communication skills, critical thinking, collaboration and creativity or risk their survival in today’s business environment.
Chief Learning Officer, ©2011 Media Tec Publishing

Learning to Right the Wrongs (Jan 12)
Chief learning officers are uniquely positioned to help their companies handle scandals by minimizing damage when they occur or avoiding them entirely.
Chief Learning Officer, ©2011 Media Tec Publishing

Who Else Values Loyalty? (Nov 11)
A worthwhile challenge for us as trainers is to make sure our definition of loyalty to training emphasizes meeting the needs of the companies we serve. Training,
©2011 Lakewood Media Group

Begin with the Business in Mind (Jan 12)
Learning leaders should partner with business allies to prioritize initiatives by determining not only the cost of a solution, but also the cost of the problem.
Chief Learning Officer, ©2011 Media Tec Publishing

Start a Corporate Mentoring Program (Nov 11)
10 tips to help ensure your new program’s success. Training, ©2011 Lakewood Media Group

Avoid the Slippery Slope by Promoting Ethical Behavior (Dec 11)
Even the slightest ethical compromises can lead to devastating consequences. That’s why leaders must create clear ethical guidelines and enforce them whenever decisions are made. Talent Management, ©2011 Media Tec Publishing

Burned Out and Fed Up - Maybe All You Need is a Break (Dec 11)
A sabbatical may be just the thing to help you recharge and reconnect. T+D,
©2011 ASTD

7 Tips for Powerful Sit-Down Presentations (Dec 11)
Whether it’s answering an offhanded query, “How’s the project going?” or selling your ideas for conducting a new employee survey, every presentation you make is an opportunity to establish an executive presence and move up in your organization. Consider these tips for improving both the substance and style of your next presentation so that you can speak up with confidence and authority.  ©2011 ASTD Dianna Booher

What to Do When You're Losing Your Audience (Dec 11)
Your audience’s attention will fade over time unless you take specific steps to keep them engaged. Although our attention span is limited, we do have the ability to refocus on a task. When you push the “Attention Reset Button” you’re giving your audience that opportunity to refocus.   ©2011 Speaking about Presenting

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Selling and Marketing Education
No articles this month.

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Learning Methods and Media

Strategic Planning for the Instructional Designer (Dec 11)
Help forecast challenges and provide solutions by getting involved early in decisions related to the scope of design projects. T+D, ©2011 ASTD

What Is the Learning Effect of a Course Map on Advanced Learners?
(Dec 11)

Course navigation, and how to best manage the limited resources of working memory and the computer screen, are key considerations in eLearning design. The effect of course maps on learning is difficult to assess, as the research findings are mixed. This study examined whether a course map affected the length of time to complete a training course and the achievement results of 846 adult learners. Learning Solutions Magazine, © 2011 eLearning Guild

User-Generated Content (Nov 11)
The goal is to capture and leverage information that can be used later for informal learning. Training Industry Quarterly, Winter 2012,
©2011 Training Industry Inc

Informal Learning - the Dawn of a Profitable New Era (Nov 11)
People need new approaches so they can resolve tomorrow's problems. Training Industry Quarterly, Winter 2012,
©2011 Training Industry Inc

The Case for Performance Support (Nov 11)
A common misunderstanding of “informal learning” is that it can’t be intentionally designed, implemented, and measured. It can, in the form of Performance Support. Training,
©2011 Lakewood Media Group

Meeting the Challenges of Blended Learning Solutions (Dec 11)
There is no shortage of reasons to adopt blended learning, but anyone who has tried something new knows that the unexpected can happen despite even the most thorough planning and preparation. T+D, ©2011 ASTD

Focus on Games and Simulations (Nov 11)
Trends, technologies and case studies - special section. Training,
©2011 Lakewood Media Group

Making Learning Fun (Nov 11)
Gamification utilizes the experience of fun, along with intrinsic motivation and rewards, to engage and captivate individual learners. Training,
©2011 Lakewood Media Group

"Need for Speed" is Driving the Next Generation of E-Learning (Nov 11)
Workers need the availability of a learning environment in which they can find information, collaborate and build their own learning plans, in the quickest, most efficient manner possible.
Elearning!, ©2011 B2B Media Co

Five Calls to Make When Developing a Mobile Learning Strategy (Nov 11)
Many organizations see the promise of mobile learning, but actual implementations are still rare. Here are the five calls you need to make.
Elearning!, ©2011 B2B Media Co

Mobile Learning Made Easy (Dec 11)
Recent research reveals the benefits and challenges of mobile learning. T+D,
©2011 ASTD

Designing Successful Mobile Learning Programs (Dec 11)
Before you can begin designing successful mobile learning programs, you need to decide if you are developing content or applications exclusively for a mobile platform, a specific set of users, or a wide range of devices. As you continue to develop content for the desktop, you should consider thinking about what would happen if this content were to be accessed from a mobile device. Would it work? Learning Circuits, ©2011 ASTD

Telepresence and the Future of Virtual Classrooms (Nov 11)
Market adoption of the new technology will pick up speed as underlying networks are built out and the technology itself becomes more pervasive.
Elearning!, ©2011 B2B Media Co

The Care and Feeding of your LMS System (Nov 11)
There is a rapid and growing trend toward cloud-based LMS solutions in most enterprises, but a lot of factors impact the support effort to maintain an on-premise installation.
Elearning!, ©2011 B2B Media Co

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Social Media for Learning

The State of Social Media in the Workplace - Uses and Measurement
(Dec 11)

Seventy-two percent of U.S. organizations are actively engaged in social recruiting initiatives. T+D, ©2011 ASTD

Social media policy: Can your business afford to be without one? (Dec 11)
Employers must understand the potential impact of staff using social media and introduce measures to protect themselves. HRZONE, ©2011 Sift Media

2011, the year of social learning - five keys to realise true ROI (Dec 11)
Social learning when combined with your formal learning solution enables continuous learning to help you rapidly build new skills, share know-how and retain/enhance the knowledge you gained via formal training programs.
HRZONE, ©2011 Sift Media

It's all about the Social - or is it? (Nov 11)
One thing is certain - social business is no longer optional.
Training Industry Quarterly, Winter 2012, ©2011 Training Industry Inc

Inviting Interaction (Dec 11)
Instead of asking how to manage informal learning and which tools to use, ask yourself whether you are inviting interaction, and how. Joan Bozarth shows some excellent ways to make informal learning more visible to both managers and employees, and to invite interaction and develop something more akin to a partnership with your learners. Learning Solutions Magazine, © 2011 eLearning Guild

Social Media Basics for Frontline Workers (Dec 11)
When implementing social media strategies for training, don’t leave your frontline workers behind. T+D,
©2011 ASTD

Connect, Learn, Share, Innovate (Nov 11)
Business social media is the largest shift in industry since the beginning of widespread computerization.
Training Industry Quarterly, Winter 2012, ©2011 Training Industry Inc

Harvesting Creativity through Social Media (Nov 11)
Engage employees by making social media collaboration efforts fun. 
Training Industry Quarterly, Winter 2012, ©2011 Training Industry Inc

Context, Connectivity and Community (Nov 11)
A mobile device allows us to be re-engaged in the world, says Gary Woodill.
Training Industry Quarterly, Winter 2012, ©2011 Training Industry Inc

You'll Never Work Alone (Dec 11)
The age of the stand-alone expert is over. Anticipate collaborating to learn from and adapt the practices of other disciplines. T+D,
©2011 ASTD

The Amazing Era of Self-Service Learning (Dec 11)
The learning professional’s role in self-service learning is to help learners 0make learning more effective, efficient, productive, innovative, and fun. T+D,
©2011 ASTD

Peer to Peer - the Future of Learning (Nov 11)
The most effective learning occurs through interaction over shared interests.
Training Industry Quarterly, Winter 2012, ©2011 Training Industry Inc

An Education Evolution Keeps Cisco in Sync (Dec 11)
Cisco’s industry-first social learning community transformed the organization’s culture of education. T+D,
©2011 ASTD

Lessons from the front line of social learning (Dec 11)
For two years Rob Hubbard, Chair, eLearning Network, has been running a distance social learning course based on a delivery model he developed with some of the smartest minds in our industry. The course includes a blend of social learning, assignments, serious games, webinars, videos, peer review, self-reflection and more. In this webinar, Rob shared ‘warts n’all’ the triumphs, trials and tribulations of this approach and the valuable lessons learnt. Learning and Skills Group Webinar, 8 Dec 2011

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Case Studies and Projects

Insuring Relevance (Jan 12)
At Farmers Insurance, learning isn’t considered a success unless it drives business results. Chief Learning Officer, ©2011 Media Tec Publishing

Four Questions (Nov 11)
These refer to online programs for Westinghouse Electric Company.
Elearning!, ©2011 B2B Media Co

Marriott - Accomodating IT Training (Nov 11)
From registration to check out, hotel customers rely on technology. A self-service approach to IT training allows Marriott professionals to focus on the customer.
Training Industry Quarterly, Winter 2012, ©2011 Training Industry Inc

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Measuring Education Value

Emerging Challenges in Learning - Proving the Business Value (Oct 11)
This white paper offers nine solid strategies for developing a solution to the challenge of proving the business value of learning. Each of the nine strategies can be considered an initiative for the learning and development leader to use measurements as a catalyst for positive change. ©2011 KnowledgeAdvisors

The Myths of Return on Expectation (Nov 11)
There is no need for another ambiguous term that creates more confusion. Instead, focus on defining expectations and developing objectives that link to meaningful business measures. Training,
©2011 Lakewood Media Group

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Processes/Managing Costs/Outsourcing
No articles this month.

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On Demand Webinars

Driving Participation in Virtual Classroom (Dec 11) - charts here
Going “virtual” presents a whole new set of challenges. Online facilitators are up against the ultimate competitors: Facebook, e-mail, mute buttons, cell phones, desk phones, co-workers and more! Getting learners motivated to stay engaged in the virtual classroom is surely a masterful skill. This session described tips, tricks, and techniques for learner engagement. ASTD Webinar, 13 Dec 11

Not too Informal, Not too Formal, But Just Right (Dec 11)
Think about what happens in your organization. Are you formal? Informal? Are you where you want to be?  Thought leaders point the field towards informality, proclaiming the death of formal training departments as we know them. What is a formal approach? An informal approach? Should you kill the department you know in favor of informal learning? What will work best for your organization? Allison Rossett nailed these jellied concepts to the wall by polling asking key questions and suggesting related strategies, formal and informal. Panelists described how these approaches play out in their organizations. ASTD Webinar, 13 Dec 11

Lessons from the front line of social learning (Dec 11)
This session described a distance social learning course based on a delivery model developed with well-known leaders in e-learning. The course includes a blend of social learning, assignments, serious games, webinars, videos, peer review, self-reflection and more. The speaker shared ‘warts n’all’ the triumphs, trials and tribulations of this approach and the valuable lessons learnt. Learning and Skills Group Webinar, 8 Dec 11

Industry Buying Plans for e-Learning Technologies in 2012 (Dec 11) - charts here
This session summarized the results of a custom, primary research study which looked at what the future holds for e-learning technology solutions. The major findings of the study include the projected buying trends for e-learning technology solutions in 2012 and beyond; the features that are most important in a variety of e-learning solutions; the features that influence LMS and LCMS acquisitions; and the applications that various e-learning technologies are expected to support. HR.COM Webinar, 5 Dec 11 (Note - video quality suggests using the charts alongside the recording)

Five Things L&D Can Do Now To Get Ready For The Future (Nov 11) charts here
The workplace is in the middle of demographic changes as it ages and stretches, spanning a wider range of experiences of technology than ever before. The future is only going to be more challenging, as globalization and social technologies have their impact. What is the role of L&D in this future of tech-savvy millennials and workplaces that are highly networked? Ed Cohen and explored the future of learning and what we can do now to prepare for it. Learning and Skills Group Webinar, 24 Nov 11

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Skills Gap/Technical Certification

Too Many Candidates, No Good Fits (Jan 12)
Is there a talent shortage or are companies just looking in the wrong places? Today’s companies are hiring for attitude instead of skills and looking beyond full-time workers to fill in the gaps. Talent Management, ©2011 Media Tec Publishing

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Special Interest Groups

Beyond Exams - Certification Sellable Items (Dec 11) - charts here
A number of companies are exploring different sellable items (and services) beyond exams to support their certification programs. These can range from Study Groups, Study Guides, Practice Exercises, Practice Tests, Webinars, and even Online Games. Joan Lee of Alcatel Lucent presented an overview of some of these options and led a discussion on the range of available test prep products and services and whether they can be viable sellable items. Members described their own examples and discussed the pros and cons of offering these types of testing products and services. Certification SIG, 16 Dec 11

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And, Finally.....




The shepherd story (IT consultants, business consultancy, knowing your facts - ironic example)

A shepherd was tending his flock in a field, when a new sports car screeched to a stop on the road nearby in a cloud of dust. The driver, a young man in expensive designer clothes and sunglasses, leans out of the window and shouts over to the shepherd, "If I tell you exactly how many sheep you have here, can I take one?"

The shepherd looks up slowly at the young man, then looks at his peaceful flock, and calmly answers, "Sure, why not?"

The young man steps out of his car holding a state-of-the-art palmtop pda, with which he proceeds to connects to a series of websites, first calling up satellite navigation system to pinpoint his location, then keying in the location to generate an ultra-high resolution picture of the field. After emailing the photo to an image processing facility, the processed data is returned, which he then feeds into an online database, and enters the parameters for a report. Within another few seconds a miniature printer in the car produces a full colour report containing several pages of analysis and results. The young man studies the data for a few more seconds and returns to the shepherd.

"You have exactly one-thousand five-hundred and eighty-six sheep, including three rams, and seven-hundred and twenty-two lambs."

"That's right," says the shepherd, mildly impressed. "Well, I guess that means you get to take one of my sheep."

The young man makes his choice and loads the animal onto the back seat of his car, at which the shepherd says, almost as an afterthought, "Hey there, if I can tell you what your business is, will you give me back my sheep?"

The young man, feeling confident, agrees.

"You're a IT consultant," says the shepherd.

"Wow, that's right," says the young man, taken aback, "How did you guess that?"

"No guessing required," answers the shepherd, "You showed up here even though nobody called you. You took a fee for giving me an answer that I already know, to a question I never asked, and you know nothing about my business. Now give me back my dog."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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