CEdMA-Europe Members' Newsletter - Feb 2012

Welcome to the February edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

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Workshop on 13 March, "Training Metrics to Serve All Communities"





The early Spring CEdMA Europe half-day Workshop will take place on Tue 13 March 1300-1700 UK time at SAP in Bedfont near Heathrow.


Training Metrics to Serve All Communities
Introduction by Mike Dowsey

It's important that any set of training metrics must serve the needs of Training Management, Executive Management, and Customers. We must define the problem, understand the challenges, acknowledge constraints, consider the approach then develop and implement the solution. The case study looks at a solution and implementation, and describes the resulting scorecard and dashboard.


After the break, three members from different size companies with different approaches will describe their experiences.

Finally, participants will be invited to join a breakout group of their choice (based on size and/or geography) to discuss best practices. Groups will report back and their findings will be written up and made available to attendees and on the website. 



1300   Coffee and Networking
1330   Introduction
Training Metrics to Serve All Communities - Mike Dowsey
1415   Views from Three Members

1515   Break and Networking
1545   Breakout groups
1630   Report back
1700   Close and Networking


Here is the printable agenda.


Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions in late February.

I look forward to seeing you there!

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Spring Conference, 9-10 May, "Managing Education Business Success"




The Spring conference will take place on Wed 9 May and Thu 10 May at the Waltham Abbey Marriott. Based on feedback from the last conference, there will be more breakouts, the personal development session will return, and we'll cover sales and marketing, partners, managing the business, and new technologies.

Sessions currently in plan are:

·         “Hot Topics” and Market Barometer Update

·        Hot Topics – Discussion and Breakouts

·         Managing our training route to market portfolio with breakouts

·         Personal Development Session

·         Innovation in Technology for Delivery with breakouts

·         Working with partners – identifying them, agreements, measurement,   termination, with breakouts

·         Balancing the Business with breakouts

·         Conference Summary

Session descriptions will be available in late February for inclusion in the March newsletter, and invitations will be sent to member main contacts in early March.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Jan 12)
Abstract News ©2012 Information Inc

IT Training Press Releases (Jan 12)
©2012 Training Press Releases

Industry News Headlines from CLOmedia (Jan 12)
©2012 Media Tec Publishing

E-Learning Market Update (Jan 12)
©2012 Kineo

HCM Vendor Scene Heats Up (Jan 12)
ndustry watchers predict a year of HR tech vendor deals in the wake of SAP's SuccessFactors acquisition. Workforce Management, ©2012 Crain Communications

Consolidation Defines Learning Software World (Jan 12)
We're definitely entering a new and different phase of consolidation within the talent management part of the market,' analyst Jim Holincheck says. Workforce Management, ©2012 Crain Communications

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Reviews and Current Trends

IT Executives Optimistic About the Future (Jan 12)
Information technology companies express tempered optimism heading into the first quarter of the year, though longer-term prospects look more promising, according to the recently released "IT Industry Outlook 2012" by CompTIA. CertMag, ©2012 Media Tec Publishing

Data Bank - Update on Employment (Jan 12)
Pay, unemployment and real earnings. Workforce Management, ©2012 Crain Communications

Training Wheels Back in Motion (Jan 12)
Anticipating a robust economic recovery in 2011, US corporations beefed up their training budgets by 9%, according to a newly released annual report. Workforce Management, ©2012 Crain Communications

The Hot List - Training Providers (Jan 12)
A current list plus consolidation defines learning software world. Workforce Management, ©2012 Crain Communications

Learning Executives Confidence Index 4Q11 (Jan 11)
Due to the continuing economic challenges, this has been a telling year for learning and development. After reaching a record high score in the first quarter of 2011, learning executive optimism diminished in Q2 and Q3 but increased slightly in the last quarter of 2011. This shows that after a troubling 2010, 2011 has seen more positivity and confidence. Positive expectations continued throughout 2011 as the Q4 score was almost identical to Q3, just slightly more optimistic. ©2010 ASTD

How long does it take to develop training? (Sep 10)
This survey from Bryan Chapman survey collected usable metrics that will help you benchmark your own learning development times. All of the results were collected from a single audience (249 completed surveys) across several learning formats including instructor–led training (ILT), Level 1 e-Learning (Basic), Level 2 e-learning (interactive), Level 3 e-learning (advanced), and information about blended learning.
©2010 Chapman Alliance

Have You Got a Business Plan for Learning? (Feb 11) with report:
Business Planning and Governance for Corporate Training (May 08)
This webinar deck covers the current state of business planning for learning, strategic alignment and business cases and business plans.
©2011 Bersin and Associates

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Training Manager/Director Development

Education Always a Wise Investment (Feb 12)
Cash invested in the workforce now will pay dividends later. Chief Learning Officer, ©2012 Media Tec Publishing

Managers - Your Development Power Players (Feb 12)
To leverage the power of busy managers, ensure they are prepared to accept their roles as employee development partners. Chief Learning Officer, ©2012 Media Tec Publishing

The Future of Talent (Feb 12)
Return to treating people like people instead of cogs in a machine, says Jay Cross. Chief Learning Officer,
©2012 Media Tec Publishing

Busted Learning Myths (Feb 12)
Most development models don’t capture performance variance. Chief Learning Officer,
©2012 Media Tec Publishing

The Limits of Best Practices (Feb 12)
Borrowing practices can actually inhibit learning. Chief Learning Officer, ©2012 Media Tec Publishing

Relevance Trumps ROI (Feb 12)
Instead of asking what the dollar return is, CLOs should explain how their offerings stay relevant to the business. Chief Learning Officer,
©2012 Media Tec Publishing

10 Tips for Better Presentations and Facilitation (Jan 12)
You are the most important visual in your training presentation. How you deliver materials will ultimately make the difference between your audience benefiting from what you present or not paying very much attention. LINKS, ©2012 ASTD

There Are No Mistakes - How Jazz Can Help Presenters (Jan 12)
If you’re a public speaker you live some intense moments of your life in the limelight, on stage, in front of an audience – and you know what it is to make mistakes. We all react differently to them. For some of us, mistakes are so terrifying a prospect that it takes all the joy out of the moment. For others, mistakes are merely the cost of doing business. And for still others, mistakes are opportunities.  © 2012

Eliminate Insidious Vocal Distractions in Your Speaking (Jan 12)
Whereas certain vocal inflections can be gratifying, there are also times where vocal distractions interrupt the rhythm of speech and may reduce the effectiveness of the content. How many times have you found yourself unable to say just the right thing at the right time? Have there ever been moments where you just hurried through content not really sure if you were clearly understood? Have you ever had something “at the tip” of your tongue, but couldn’t quite get to the word? Content excerpted from the book, A Guide to Better Teaching by Leila Jahangiri & Tom Mucciolo, ©2012.

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Selling and Marketing Education
No articles this month.

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Learning Methods and Media

Learning Strategies in 2012 (Dec 11)
In 2012, without a learning strategy (whether for their organizations or for themselves) and without a development strategy, professionals in the learning business (training, education, or what-have- you) will be seriously challenged by the most fundamental decisions. The key to strategy is context. Learning and Solutions Magazine, ©2012 eLearning Guild

Ten Common Mistakes in Building an eLearning Strategy (Jan 12)
Having a strategy is important, and it needs to be a solid strategy if it is to be the basis for a successful and sustainable eLearning effort, says Marc Rosenberg. Here are ten of the mistakes that people most often make when setting their strategy, and each mistake will weaken the strategy.
Learning and Solutions Magazine, ©2012 eLearning Guild

The Accidental Instructional Designer (Jan 12)
When keeping the focus on the future in 2012, it’s important to include your own ongoing professional development as part of the picture. If you’re new to the instructional design and eLearning fields, it’s good to look at what those who are established have done to develop themselves. If you’re one of the established practitioners, compare notes. Here are some tips from a top professional!
Learning and Solutions Magazine, ©2012 eLearning Guild

Solutions for the Most Overlooked Mistakes in Rapid E-Learning (Jan 12)
Successful e-learning courses and training require more than just a completion status; successful courses promote learning, deep understanding, and the ability to put the concepts into practice—not mere regurgitation. Steer clear of these easily avoidable mistakes in rapid e-learning courses and discover the best elements and solutions for successful e-learning content. LC Express, ©2012 ASTD

Engaging Learners in the Synchronous Distance Environment (Jan 12)
To accomplish more with fewer resources, many organizations are turning from costly traditional face-to-face (F2F) training to alternate methods, such as self-paced eLearning and distance learning. Here is a summary of the techniques used recently to convert a four-day F2F course to a synchronous distance format, highlighting design considerations, successes, and best practices.
Learning and Solutions Magazine, ©2012 eLearning Guild

Game On (Feb 12)
There are hundreds of ways to apply games to learning, says Josh Bersin. Chief Learning Officer, ©2012 Media Tec Publishing

Serious Game, Strategic Partnership (Jan 12)
Mobile and social technologies can combine to support learning and performance, as can simulation and gaming. But games, simulations, and social technologies can also be combined collaboratively to support learning, performance, and other real-world tasks. Here is an example that also suggests a model for collaborative development of such applications.
Learning and Solutions Magazine, ©2012 eLearning Guild

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Social Media for Learning

Socializing Mobile Learning in the Enterprise (Jan 12)
Getting started in mobile learning often requires a certain amount of networking and thoughtful use of opportunities to engage decision-makers – in other words, socializing. Here are some simple ways to create interest and gain approval for a pilot project. Nothing succeeds like success, even if it's a small success! Learning and Solutions Magazine, ©2012 eLearning Guild

Fundamentals of Social Media Support for Learning (Jan 12)
Social interaction has always been, along with experience and practice, a mainstay of learning for human beings. Until recently, this took place primarily in the “informal” arena. The use of online social media to support formal learning has now entered the picture, extending the blended learning paradigm. Here is a set of tips for adding powerful social support for learning.
Learning and Solutions Magazine, ©2012 eLearning Guild

Face It - Parting is Such Tweet Sorrow (Jan 12)
We’ve been waiting for a case like this: a lawsuit in the U.S. over who owns a Twitter account, and over the related question of how much a social media "follower" is worth. The results of the case between mobile phone news site PhoneDog and a former worker could help clarify tricky issues around social media portability. Workforce Online, ©2012 Crain Communications

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Case Studies and Projects

Boots on the Ground - Introducing a Community of Practice at Bechtel
(Jan 12)
A key activity for learning and development groups is supporting the growth and effectiveness of informal and collaborative learning among employees or members of a community of practice. Social and mobile technologies are essential to success, as this case study illustrates. This is essential (and inspiring) reading for all! Learning and Solutions Magazine, ©2012 eLearning Guild

Ensuring eLearning Success in 2012 - Think like a Charity (Jan 12)
Organizations around the world are working to manage effectively under the threat of looming economic crisis. This is most especially true for charities. In the UK, a children’s charity, Barnardo’s, has received an award for their innovative and successful eLearning initiatives. Their approach contains much that for-profit organizations would do well to imitate.
Learning and Solutions Magazine, ©2012 eLearning Guild

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Measuring Education Value

Help Wanted - True Learning Transfer (Feb 12)
Learning is more than the acquisition of knowledge — it is also about its application. Chief Learning Officer, ©2012 Media Tec Publishing

Evaluation Challenges for 2012 - Notes from the Field (Jan 12)
As 2012 begins, evaluation professionals can play a key role in helping organizational leaders recognize and capitalize on economic, technological, and demographic trends that are transforming today’s workplace. LINKS, ©2012 ASTD

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Processes/Managing Costs/Outsourcing
No articles this month.

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On Demand Webinars

How to Manage Large Scale Learning Initiatives Painlessly (Jan 12) - charts here
Learning management systems (LMS) provide huge gains in efficiency when compared with administering learning manually using spreadsheets and paper records. But, many learning management systems fall short in their ability to create scalable learning programs. These system may work fine in administer learning to 100 learners, but disappoint when used to manage 10,000 learners. This session looks at why a learning initiative needs to be scalable; how automation can make the number of learners irrelevant; the costs of administering training in a LMS manually; how to design a scalable learning initiative; and what are the most important learning management system features to support large-scale learning programs. Part of a virtual conference, 18 Jan 2011

The Secrets to Rapid eLearning Success (Jan 12)
Tom Kuhlmann explains about what it takes to get up and running as a rapid-eLearning pro, and how you can improve your craft so you can move from just “putting stuff online” to building effective, interactive, and attractive eLearning at the speed of business. eLearning Guild Thought Leaders Webinar Series, 17 Jan 2012

M-Support - the Other m-Learning (Jan 12) - charts here
Training has been negligent in addressing the most critical moment in any person’s individual learning process – the moment of “Apply.” When learners attempt to apply what they have been taught, they meet the realities of what they actually learned, what they didn’t learn, what they have forgotten, and what they have misunderstood. They also discover unanticipated nuances and the challenge of a constantly changing performance landscape. This session shows how m-Support can better address the key moments of “Apply”. Part of a virtual conference, 17 Jan 2011

Twitter 101 - The Basics and Tips for Learning Use (Jan 12)
Twitter is an excellent tool to leverage for both personal and professional learning and growth, and more and more organizations are harnessing its power as part of learning programs. And with that, many learning professionals are encountering the same challenges, such as: How can I use Twitter in my learning programs if I don't even know how to use Twitter myself? What is the platform's value? This session explains what Twitter is, walks through the steps to (properly) set up a twitter account, defines much of the technical Twitter terminology, and shares some examples of how learning professionals are using the platform. ASTD Webinar, 12 Jan 2012

3 Simple Steps to Convert Classroom Training to Virtual Training (Jan 12)
One minute of classroom time does not equal one minute of virtual classroom time. Some activities simply don’t translate or even make sense online. How do you know what to reuse versus what to build from scratch? This webinar describes how to convert your classroom training to virtual training using 3 simple guidelines covers how to convert face-to-face classes to synchronous virtual sessions; design virtual class activities that achieve learning outcomes; and engage learners with online training tools. ASTD Webinar, 10 Jan 2012

E-Learning and the Science of Instruction - 10-year Retrospective (Dec 11)
From mobile learning to social media, much has changed in the technology arena since 2001 — the year Ruth Clark and Rich Mayer wrote the first  edition of E-Learning and the Science of Instruction. What  changes in evidence-based multimedia design and development principles does the third edition address 10 years later? Ruth Clark explains the latest research guidelines on leveraging worked examples, design of examples,  and the emerging evidence on scenario-based multimedia learning designs.
eLearning Guild Thought Leaders Webinar Series, 13 Dec 2011

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Skills Gap/Technical Certification

Introducing a New Mobile App Developer Credential (Jan 12)
A new credential intended for mobile application developers is being created by CompTIA, the non-profit association for the IT industry, and viaForensics, a digital forensics and security firm. CertMag, ©2012 Media Tec Publishing

New Data Storage Certification Announced (Jan 12)
CompTIA and the Storage Networking Industry Association (SNIA) introduced a new exam and certification for information technology professionals working in the evolving and expanding data storage arena.  CertMag, ©2012 Media Tec Publishing

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Special Interest Groups
None this month

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And, Finally.....




The old lady and the hearing-aid story (assumptions about weaknesses, underestimating people, tactical advantage)

An old lady had a hearing-aid fitted, discreetly, hidden underneath her hair.

A week later she returned to the doctor for her check-up.

"It's wonderful - I can hear everything now," she reported very happily to the doctor.

"And is your family pleased too?" asked the doctor.

"Oh I haven't told them yet," said the old lady, "And I've changed my will twice already..."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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