CEdMA-Europe Members' Newsletter - Mar 2012

Welcome to the March edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

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Events in March






NEW - CEdMA Europe Special Interest Group (SIG) Teleconferences


I am delighted to invite you to join one or both of the SIGs we are launching in March.

The idea came from two of the breakout groups at the last workshop on 26 January, those discussing Partners and Curriculum Development.

The teleconferences will be informal with no recording, but simply the use of voice for up to an hour.


Partners – Wed 7 March 1500 UK time

What are the typical requirements/targets, benefits and best practice areas for the different partner types that we should be comparing and evaluating?” We can then “home in” on some of these for future calls.

Moderator: Norman Buckberry, Autodesk

Click for Partners Access Code and call-in numbers.


Curriculum Development – Wed 14 March 1600 UK time

"Let’s discuss common challenges to pave the way for follow-on sessions.”

Moderator: Philip Bourne, Symantec

Click for Curriculum Development Access Code and call-in numbers.


Workshop on 13 March, "Training Metrics to Serve All Communities"


The early Spring CEdMA Europe half-day Workshop will take place on Tue 13 March 1300-1700 UK time at SAP in Bedfont near Heathrow.


Training Metrics to Serve All Communities
Introduction by Mike Dowsey

It's important that any set of training metrics must serve the needs of Training Management, Executive Management, and Customers. We must define the problem, understand the challenges, acknowledge constraints, consider the approach then develop and implement the solution. The case study looks at a solution and implementation, and describes the resulting scorecard and dashboard.


After the break, members from different size companies with different approaches will then describe their experiences. So far, we have SAP, Juniper Networks, Sybase, Blue Coat Systems and Snell, although there may well be others!

Finally, participants will be invited to join a breakout group of their choice (based on size and/or geography) to discuss best practices. Groups will report back and their findings will be written up and made available to attendees and on the website. 



1300   Coffee and Networking
1330   Introduction
Training Metrics to Serve All Communities - Mike Dowsey
1415   Views from Members

1515   Break and Networking
1545   Breakout groups
1630   Report back
1700   Close and Networking


Here is the printable agenda.


Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions in late February.

I look forward to seeing you there!

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Spring Conference, 9-10 May, "Managing Education Business Success"




The Spring conference will take place on Wed 9 May and Thu 10 May at the Waltham Abbey Marriott. Based on feedback from the last conference, there will be more breakouts, the personal development session will return, and we'll cover sales and marketing, partners, managing the business, and new technologies.

The programme will be::

“Hot Topics” and Market Barometer Update

Your input to the 12Q1 Market Barometer has been collated and will be presented during this session to highlight the key issues and market challenges that you face today. The aim is to aid your understanding of the other companies in the group and facilitate networking discussions during the course of the event.


Hot Topics – Discussion and Breakouts

Attendees will decide which of the hot topics will be discussed and whether it will be by the whole group or in breakouts. Breakout groups will discuss what works, what doesn’t work, hints, tips and best practice. Each group will record their findings and report back to the whole group. Findings will be published on the conference webpage.


Managing our training route to market portfolio

With all the routes to market we have at our disposal as a training business how successful are they? What do they do well and why? What could we change to enable any or each of them to improve their performance? How much time and effort do we invest in supporting them? Are we prioritising our time in the right way that means the biggest possible return for the business? This session will produce a consolidated list of "best practice" and advice on pitfalls to maximise our return. As always you will be doing the work and we will break into groups to discuss and consolidate feedback as a group.


Personal Development Session


Innovation in Technology for Delivery with breakouts

Following the recent eLearning Network Awards (Nov 2011) and the Institute of IT Training (LPI) Awards (Feb 2012), we will use selected extracts from award winners/finalists and present these to the group. We will show what Innovations are getting attention, what is different and what can we learn from them? Breakouts - Will these ideas/changes work for our organisation and eco system– what is it that they are doing that we are not, can we align to certain elements? What is the cost/benefit in a) Sponsoring and b) Entering such awards?


Managing Partners

This session reviews the role of Training Partners for reselling and delivery of training. It addresses partner selection criteria and the training, certification, and ongoing knowledge maintenance. Best practices and lessons learned around implementing a global training partner network will also be discussed. Whether you are a veteran in managing the Training Partner relationship or simply want to learn about different models and approaches to leveraging partners, this will be a great forum to listen, learn and share.


Balancing the Business

This session looks at the basic components required to manage, drive and sustain an education business whether it be P&L or cost centre based. With the economic considerations be it internal or external, requiring consistency of financial results balanced against the need to do more with less. The session explores the pros and cons of outsourcing or expanding the partner base to sustain and expand the training business.


Conference Summary


Here is the printable agenda.

Invitations will be sent to member main contacts in early March.

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Feb 12)
Abstract News ©2012 Information Inc

IT Training Press Releases (Feb 12)

©2012 Training Press Releases

Industry News Headlines from CLOmedia (Feb 12)
©2012 Media Tec Publishing

E-Learning Market Update (Feb 12)
©2012 Kineo

Trendlines from Elearning Magazine (Feb 12)
©2012 B2B Media Co

News from the Tools Front (Feb 12)
The first seven weeks of 2012 have already brought many changes in the world of eLearning vendors and tools. Let's get caught up on the trends, and the tools to keep an eye on as the year progresses.
Learning Solutions Magazine, © 2012 eLearning Guild

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Reviews and Current Trends

2012 Global eLearning Salary and Compensation Report (Feb 12) (3Mb)
Drawn from the data of thousands of members worldwide, the report explores current trends in global pay and unique areas of variance across gender, status, designation, and more. The author also includes a salary calculator to help you compute a baseline salary for your own unique situation. ©2012 eLearning Guild

Bersin and Associates Names 2012 Learning Leaders (Feb 12)
Recognizing learning, development and talent management as strategic to success, Elearning!,
©2012 B2B Media Co

Training Top 125 (Feb 12) (3Mb)
Training magazine’s 12th annual ranking of the top companies with employer-sponsored workforce training and development. Training,
©2012 Lakewood Media Group

Training Top 10 Hall of Fame (Feb 12)
Microsoft Corporation and SCC Soft Computer are the newest inductees into the Training Top 10 Hall of Fame, joining the ranks of the 11 companies named to the hall since its inception in 2008. Training,
©2012 Lakewood Media Group

Best Practices and Outstanding Initiatives (Feb 12)
Training editors recognize innovative and successful learning and development programs and practices submitted in the 2012 Training Top 125 application. Training,
©2012 Lakewood Media Group

Accelerating the Development of Women Leaders (Feb 12)
Companies that fail to advance the careers of women managers likely will be at a competitive disadvantage as the competition for talent intensifies. LX Briefing,
©2012 ASTD

Staffing during the Recovery (Mar 12)
CLOs must evaluate their ability to help their enterprises rebound and ensure their learning staff is ready and able to lend assistance. Chief Learning Officer, ©2012 Media Tec Publishing

Learning in China (Mar 12)
How workplace and societal learning are evolving in Asia, from Elliott Masie. Chief Learning Officer, ©2012 Media Tec Publishing

Building a Cloud Development Culture (Mar 12)
Today’s workforce needs a learning environment that is transparent, connected and collaborative, and mobile, virtual and cloud technologies can help create it. Chief Learning Officer,
©2012 Media Tec Publishing

Optimism Reigns Despite Sluggish Economy (Feb 12)
This has been a telling year for Learning and Development. After reaching a record high score in the first quarter of 2011, learning executives' optimism diminished in Q2 and Q3 but increased slightly in the last quarter of 2011. 
Learning Executives Briefing, © 2012 ASTD

Negotiating Salary Gets Easier (Feb 12)
Executives appear to be more open to salary negotiation, according to a recent survey by Robert Half International. More than one-third (38 percent) of executives interviewed said they are more willing to negotiate salary with top candidates than they were one year ago. Just 5 percent of respondents said they are less willing to negotiate.  CertMag, ©2012 Media Tec Publishing

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Training Manager/Director Development

Business First (Mar 12)
CEOs expect business capability from their learning professionals. Chief Learning Officer, ©2012 Media Tec Publishing

Building Strategic Partnerships in Your Organization (Feb 12)
Last-minute training requests make many training departments wish they had a seat at the table when projects are being developed. If your training group wants to partner with other areas in the organization, here are some ways to accomplish that goal. Learning Solutions Magazine, © 2012 eLearning Guild

Reach Out (Mar 12)
Master a subject by gathering students and teaching it, says Ken Blanchard. Chief Learning Officer, ©2012 Media Tec Publishing

They're Experts, but can they be Trainers (Feb 12)
Some subject matter experts will take to training delivery like a fish to water, others will need a bit more coaching and polishing, but all can be effective if trained properly. T+D, ©2012 ASTD

A New Role for Trainers - Learning Content Curator (Feb 12)
In today’s world, where rapid learning and multimedia development tools are inexpensive and readily available, and informal and social learning opportunities are being widely adopted, the notion that only a degreed instructional designer or learning technologist can develop effective online learning is quickly evaporating. Training, ©2012 Lakewood Media Group

6 Magic Training Phases (Feb 12)
Training participants in Australia, Japan, and China offer their thoughts on the short phrases that capture the essence or “magic” of key training concepts. Training,
©2012 Lakewood Media Group

Transparency in Training (Feb 12)
When transparency is fully embraced in the training arena, learners become better learners and trainers become better trainers. Training,
©2012 Lakewood Media Group

East Meets West in Training (Feb 12)
More and more training programs are being exported from the West to Asia with little appreciation or accounting for the fundamental differences between Western and Eastern approaches to learning and development. LINKS, © 2012 ASTD

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Selling and Marketing Education

Learning for Sale (Mar 12)
Internal learning organizations can turn a profit selling their wares if they act like a business and identify a niche in the market. Chief Learning Officer, ©2012 Media Tec Publishing

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Learning Methods and Media

Avoid Making Assumptions that Backfire (Feb 12)
When you write text for eLearning content, do you use language that sets up unrealistic expectations for the learners? There are many types of assumptions that instructional designers can make when they write, that can undo even the best design. Here is an explanation of three of the most common of these assumptions, and what to do about them. Learning Solutions Magazine, © 2012 eLearning Guild

Enhance Training’s Worth with Learning Processes (Feb 12)
Here are the building blocks for learning processes, which deliver better, more lasting results than classic instructor-led training.
T+D, ©2012 ASTD

Once Upon a Time (Mar 12)
Stories enhance learning outcomes and produce behavior change, says Brandon Hall. Chief Learning Officer, ©2012 Media Tec Publishing

Use Scenarios to Keep E-learning Real (Feb 12)
Simple scenarios are cost-effective ways to enhance e-learning transfer. T+D, ©2012 ASTD


Media for eLearning - Top Tools (Jan 12)
This report analyzes research data on members' use of media in eLearning, looking at which audio and video tools are most popular and how these tools are being used. It also includes a number of helpful appendices, including one of tips for optimizing and managing media. ©2012 eLearning Guild


Before You Begin - What to Know about mLearning (Feb 12)
Mobile training and performance support sounds like a simple and sensible idea: make help available where people need it, on devices that they always have with them. But, it turns out that making things mobile isn't quite as easy or straightforward as one might wish. Here's an analysis of the things you must consider in the design and execution of mLearning. Learning Solutions Magazine, © 2012 eLearning Guild


Mobile Learning Guide - Designing it Right (Feb 12) (10Mb)
10 tips on design and 10 example of where m-learning can make the difference.
©2012 Kineo

Games versus Simulations - When Simulations may be a Better Approach (Feb 12)
The line between games and simulations - game’s less talked about cousin - is often blurred, and there are no absolutes. Use these guidelines to sort out whether a game or a simulation would be the best solution. T+D,
©2012 ASTD

Faster, Cheaper, Better (Mar 11)
Performance support meets all three learning outcome goals, says Bob Mosher.  Chief Learning Officer, ©2012 Media Tec Publishing

The Value of Virtual Reputation (Mar 12)
The popular gaming mentality can translate into virtual knowledge sharing, but only if learners trust the experts they find online. Reputation is key when there is no handshake.
Chief Learning Officer, ©2012 Media Tec Publishing

Keeping Participants' Attention in Global Virtual Classrooms (Feb 12)
Facilitating in the global virtual classroom is not simply using the same presentation and materials you would in one local classroom. Besides global issues such as language and culture, there is the added challenge of using virtual tools. Learn how the interactive features of a virtual classroom allow for two-way conversation. Learning Circuits, © 2012 ASTD

Virtual Learning Environments - Staying Ahead of the Curve (Feb 12)
Over 80% of enterprises are hosting learning virtually, yet 45% want more. Here are six best practices to take your learning to the next level. Elearning!,
©2012 B2B Media Co

Six Easy Steps for Launching Virtual Learning Environments (Jan 12)
If your organization has not embraced virtual learning, you are behind the curve. No less than 60 percent of business professionals in a national survey plan to increase
spending on virtual events and virtual environments. Whitepaper from Elearning!,
©2012 B2B Media Co

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Social Media for Learning

How to Spec a Social Learning Network (Feb 12)
Here's a handy list of social learning specs, Elearning!,
©2012 B2B Media Co

Designing Learning for "When Things Go Wrong" (Feb 12)
When things go wrong, there may not be time for employees to fire up an eLearning module, attend a class, or get some coaching. The problem has to be fixed now. This is a key moment of need that formal and informal learning strategies often fail to address. There is a strategy that works, though – leveraging social media and job aids.
Learning Solutions Magazine, © 2012 eLearning Guild

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Case Studies and Projects

Re-Inventing Education - A Look at the Khan Academy (Feb 12)
Extolling the virtues of weld-paced learning in an environment where video-based technology is king. Elearning!,
©2012 B2B Media Co

Verizon's New Number is 1 (Feb 12)
Verizon rings in 2012 in the top spot on the Training Top 125. Training,
©2012 Lakewood Media Group

An Education Evolution Keeps Cisco in Sync (Feb 12)
Cisco’s industry-first social learning community transformed the organization’s culture of education. Any successful organization’s greatest asset is its workforce. For many, the ability to educate a workforce is a necessity to keep in sync with constantly changing technologies and business practices. Learning Circuits, © 2012 ASTD

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Measuring Education Value

New Learning Analytics for a New Workplace (Feb 12)
We need to rethink learning analytics with a focus on value as opposed to learning as a key benchmark. T+D, ©2012 ASTD


Measuring the Effectiveness of Informal Learning Methodologies (Feb 12)
The volume of knowledge that can be shared via informal learning methods is vast, but that doesn’t mean evaluation is impossible. T+D, ©2012 ASTD


ROE - Demonstration of Training Value (Feb 12)
Return on expectations (ROE) demonstrates the degree to which training initiatives satisfy the expectations of key business stakeholders. Training,
©2012 Lakewood Media Group

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Processes/Managing Costs/Outsourcing
No articles this month.

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On Demand Webinars

Virtual Learning Environments - Six Steps to Success (Feb 12)
More than 80% of enterprises are hosting virtual learning to suppliers, customers, and employees. Yet, 45% say they want more robust, interactive experiences. This webinar described how Xerox and IBM started small programs that changed the whole DNA of their training, sales and customer learning programs. Elearning! Webinar, 23 Feb 12

LMS Selection and Implementation (Feb 12) with Business Case Template, Executive Summary Template and Requirements Checklist
This webinar addressed the entire selection process, and shared best practices along the way. The speakers from First Citizen’s Bank also left templates to use in your own organizations to support the process. They covered the step-by-step process of vendor selection, creating buy-in, presenting to executive level stakeholders, implementation and continuous marketing. ASTD Webinar, 23 Feb 12

Serious Games - Are We Having Fun Yet (Feb 12)
This webinar described the inception of the serious games movement in education, described various types of game-development projects, what characteristics of games can lead to better learning, and what pitfalls to avoid during the early stages of any game project. eLearning Guild Webinar, 14 Feb 12

Monetizing your LMS - Turning your LMS into a Profit Center (Feb 12) - charts here (warning 7 Mb)
Most organizations tend to start shopping for a learning platform because they have internal learning and development needs. But with a vision, a plan, and the right technology, it’s possible to reach beyond internal learning communities and transform learning platforms into profit centers. This webinar described such a case study. Brandon Hall Webinar, 14 Feb 12

Serious Games - Blurring the Lines between Work and Play (Feb 12) - charts here (warning 4 Mb)
This webinar took a deep dive into the eight principles of HOW games help us learn.  It examined how "gamifying" a concept can turn obligatory, less-than-exciting tasks from mind-numbing to manageable (and maybe even fun). ASTD Webinar, 8 Feb 12

2011 State of the Industry Report (Jan 12) - report here
This webinar is based on the recently released 2011 State of the Industry Report and discusses benchmarking data from ASTD BEST Awards Winners, G500 Companies and other organizations from 2002 to date. ASTD Webinar, 30 Jan 12

Suite Synchronicity - Exploring the Relationship and Alignment Between the CLO and the Executive Team (Jan 12) - report here
This webinar discussed the recent ASTD/i4cp research report which examines the relationship and alignment between the chief learning officer and the executive team. ASTD Webinar, 23 Jan 12

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Skills Gap/Technical Certification

Need for Mobile Apps Developers Trends Upward (Feb 12)
Twenty-seven percent of CIOs polled recently said their companies already offer a mobile application, while another 22 percent said they plan to offer one in 2012, according to a recent survey by Robert Half Technology, a provider of IT professionals on a project and full-time basis. CertMag, ©2012 Media Tec Publishing

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Special Interest Groups

CEdMA 2011 Business Metrics Survey - E-Learning and Virtual Classroom (Feb 12) - charts here, SIG business charts here
In late summer 2011, we concluded the Business Metrics Survey in which 59 members completed a survey of 195 questions. Mike Dowsey presented the results as they relate to E-Learning and Virtual Classroom. E-Learning and Virtual Classroom SIG, 28 Feb 2012

Partner SIG Kick Off Meeting with the Partner Overview of the 2011 Business Metrics Survey (Feb 12) - charts here
After a discussion on possible future meeting topics led by Leslie Neitzel the new SIG chair, Mike Dowsey presented the high-level partner results from the 2011 Business Metrics Survey. Using Training Partners SIG, 22 Feb 2012

CEdMA 2011 Business Metrics Survey - High Level Trends (Feb 12) - charts here
In late summer 2011, we concluded the Business Metrics Survey in which 59 members completed a survey of 195 questions. Mike Dowsey presented the results as they relate to High Level Business Trends, Customer Satisfaction and Training Delivery. Training Metrics and Benchmarking SIG, 17 Feb 2012

5 Major Influences on the Future of Learning (Feb 12) charts here
Bryan Chapman of the Chapman Alliance
discussed some key factors influencing training, learning, and technical education in 2012, in particular what it means for organizations and the role of technology and technology education. Curriculum Design and Development SIG, 16 Feb 2012

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And, Finally.....




Following on from The shepherd story (IT consultants, business consultancy, knowing your facts - ironic example), which appeared in the January Newsletter, here's a variation on that theme supplied by Gerald Page, a colleague of Jim Edgerton at Mentor.

There was this helicopter pilot whose job was to ferry VIP's from Seattle airport to downtown. One day he found himself with a passenger in a pea soup fog somewhere over downtown Seattle. No landmarks were visible and the passenger became panicky. The pilot said "Don't worry" and very gradually let the helicopter down until it was hovering opposite the window of a large, unidentifiable building.

The pilot motioned to a woman working in the building to roll down her window and asked her "Where are we?"

The woman responded "You are in a helicopter."

The pilot immediately lifted the helicopter above the building tops, flew a mile and a half, let it down through the fog, and hit the landing pad dead center. The amazed and relieved passenger said "How on earth did you do that?" The pilot said: "It was simple. The information the woman gave me was precisely correct and totally useless. I knew that she had to be working at the Microsoft Customer Support Center."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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