CEdMA-Europe Members' Newsletter - September 2012


Welcome to the September edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

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Invitation to the workshop on 26 September at IBM Staines (Lotus)
"How to Demonstrate the Value of Training"





The late Spring CEdMA Europe half-day Workshop will take place on Wed 26 Sep 1300-1700 UK time at IBM Staines (Lotus).

How to Demonstrate the Value of Training
led by

Phil Lawman, formerly EMEA Director of Training, HP
Philip Bourne, Worldwide Director of Curriculum Development, Symantec

How often have we heard senior leadership state that 'people are our greatest asset', followed by the inevitable requirement to cut training costs because human capital continues to be seen as an expense rather than an investment. In the ever demanding world we find ourselves, we need to show that training courses and enablement activities should be viewed in the same way as capital investments.  Using techniques like ROI and value to the business this workshop will provide you with ideas, methods and approaches to justify the training expense – something you should consider with more economic turmoil on its way in Europe.



1300   Coffee and Networking
1330   Introduction
How to Demonstrate the Value of Training - Phil(s) Lawman and Bourne
1515   Break and Networking
1545   Breakout groups
1630   Report back
1700   Close and Networking


Here is the printable agenda.


Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.


We shall send out joining instructions around 19 September.


I look forward to seeing you there!

Mike Dowsey, Executive Director,
on behalf of the Board of CEdMA Europe

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Invitation to the 7-8 November Conference at the Bournemouth Marriott
"Adapting the business in difficult and unpredictable economic times"




The Autumn
CEdMA Europe conference will take place on Wed-Thu 7-8 Nov at the Bournemouth Marriott.

The past 4 years has seen many challenges especially in Europe which have had varying degrees of impact on our ability to invest, grow and provide that all important business result – success. The November conference will focus on 5 important areas that have to be considered in difficult and unpredictable economic times.
Business-based training trends - assessing CEdMA member barometer feedback, including an understanding of what customers really want leading to the development of a framework of constructive actions to aid members to move with the times

Role of technology in today’s changing training landscape - Insight into corporate priorities and trends and what new training solutions are being developed and deployed

Channel Partners - love them or hate them - A comprehensive look at how they sell and deliver including the pros and cons of driving success

Resourcing in the current climate - Whether its offshore, outsource, publisher production or any other variant how do we decide when the time is right to adopt change?

Transactional and Consultative selling - How do you drive a successful RTM within a product based organisation?

IMPORTANT REQUEST - We are looking for members to present or facilitate sessions at the conference. You don't have to be the expert; you only need to want get the audience to contribute its experience, whether good or not so good, and best practice.

The detailed agenda and invitations to member main contacts will be sent by 10  September.


I look forward to seeing you at the conference,

Mike Dowsey, Executive Director,
on behalf of the Board of CEdMA Europe

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Aug 12)
Abstract News ©2012 Information Inc

IT Training Press Releases (Aug 12)
©2012 Training Press Releases

Industry News Headlines from CLOmedia (Aug 12)
©2012 Media Tec Publishing

E-Learning Market Update (Aug 12)
©2012 Kineo

Technology Trends for August 2012 (Aug 12)
Among the latest technology headlines for August 2012: Gartner Contends Nexus of Forces Will Build Platform of Future, Biosensors to Monitor U.S. Student Attentiveness, Analyst Releases New Report Comparing Live Chat Providers, Microsoft Readies Launch of Learning Technologies, ©2012 ASTD

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Reviews and Current Trends

Innovating Pedagogy 2012 (Jul 12)
This series of reports explores new forms of teaching, learning and assessment for an interactive world, to guide teachers and policy makers in productive innovation. The first report proposes ten innovations that are already in currency but have not yet had a profound influence on education. ©2012 The Open University

Innovating Pedagogy 2012 - 10 new directions in learning, take your pick... (Aug 12)
In July, we saw the release of ‘Innovating Pedagogy 2012' from the Open University. It captures 10 ‘innovations that are in currency but have not yet had a profound influence on education’. Whether you’re in education, or business, or that large overlap in the middle, it’s worth considering all 10, which we do here. ©2012 Kineo

The Global Workplace - Learning Beyond Borders (Aug 12)
This whitepaper offers a snapshot of the state of global learning today. The report is based on analysis of a survey conducted by ASTD and the Institute for Corporate Productivity (i4cp) in the spring of 2012. Of the 637 respondents to the survey, half reported that their organizations are currently offering global learning or planning to do so within three years. ©2012 ASTD

Learning and Talent Systems Buyer Study - Exec Summary (Jun 12)
Elearning User Survey - Corporate Segment (Jun 12)
Elearning User Survey - Public Sector Segment (Jun 12)

These are the source documents from two articles in last month's newsletter:
Spending for E-learning Soars (Jul 12)
Learning and Talent System Buying on the Rise, Again (Jul 12)

Working Smarter - The ROI of Online Training (Jul 12)
This marketing brief concludes "Virtual events for training purposes are becoming the standard way of delivering training of all types" and more, drawing out the six best practices for increasing your online training ROI. ©2012 Quantum Leap Marketing

From Training to Learning and Beyond (Sep 12)
For its 10-year anniversary, Chief Learning Officer magazine takes a look back at how a former back-office function evolved into a strategic business driver that continues to influence not just business, but organizational culture and growth. Chief Learning Officer, ©2012 Media Tec Publishing

10 at 10 - Where Are They Now? (Sep 12)
At the end of 10 years, we look back at 10 former cover stars who have advanced their careers within their organizations or started development adventures in new ones. Chief Learning Officer, ©2012 Media Tec Publishing

Tactics for Targeting Technical Talent (Aug 12)
A recent study offers best practices to ensure a smart strategy for managing technical talent. T+D, ©2012 ASTD

L&D Efforts Can have a Major Impact on Engagement (Aug 12)
A growing body of research shows that learning and development professionals have a real opportunity to influence the degree of employee engagement with their strategies and programs. T+D,
©2012 ASTD

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Training Manager/Director Development

The Motivational Push - Incentives in Training (Aug 12)
Adding incentives to a training program can sometimes feel daunting. They are an added cost, which can be difficult to get approved, and might seem like a throwaway solution. But incentives are effective.  The Incentive Performance Center found that a properly constructed incentive program can increase performance by as much as 44 percent. That’s certainly a noteworthy and worthwhile increase. ©2012

Are Your Learning Activities Aligned with the Business (Sep 12)
Learning investments should drive the ability to achieve business goals. That requires aligning activity closely with the organization’s strategic business concerns. Chief Learning Officer, ©2012 Media Tec Publishing

Lessons from Technical Training (Aug 12)
Relatively little information exists about technical training. Although defining technical training can be done rather simply (technical training can be defined as training based on a technical product or task), truly explaining technical training is a different story. Learning and Development, ©2012 ASTD

Ripe for Redesign (Sep 12)
Webinars are weak and deteriorating more through overuse, says Elliott Masie. Chief Learning Officer, ©2012 Media Tec Publishing

Just in Time vs. Just Enough (Sep 12)
E-learning is a powerful tool we’ve positioned unfairly for years, says Bob Mosher.
Chief Learning Officer, ©2012 Media Tec Publishing

A Picture on Every Page - the Dangerous Lure of Stock Art (Aug 12)
Using the wrong graphics to make the slides more attractive can not only desensitize learners to the importance of other graphics, but you may be missing prime learning opportunities. Here are a few simple guidelines for breaking the addiction to stock art—and making your graphics exciting and useful for learning. Learning and Development, ©2012 ASTD

Do "Clickers" Always "Click" in the Classroom (Aug 12)
A recent question on the ASTD National LinkedIn discussion board asked about the tools, techniques, and outcomes from the use of hand-held “clickers” (personal response systems) during classroom instruction. My response post claiming evidence for the benefits of clickers resulted in several requests for the research. The interest in and benefits of a relatively inexpensive classroom engagement method prompted me to summarize the evidence in this blog. Learning and Development, ©2012 ASTD

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Selling and Marketing Education
No articles this month.

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Learning Methods and Media

Smart Companies Support Informal Learning (Aug 12)
Are you spending the bulk of your employee training resources building courses? If so, it’s time to rethink your strategy. In this new Perspectives report from Guild Research, Patti Shank explains how most workplace learning is informal. How can you support it? How can you measure it? One thing’s for sure: Your company needs it. ©2012 e-Learning Guild


Quiz – Are you an Informal Learner? (Aug 12)
Before training and development professionals can effectively provide and promote informal learning for others, they need an awareness of their own interests in, and preferences for, informal learning. This activity is intended to help sensitize you to your informal learning preferences. Learning and Development, ©2012 ASTD


52 Tips on Best Practices for eLearning Development and Implementation (Aug 12) Warning 2Mb

How can you develop and deploy eLearning quickly, efficiently, and with positive results? Which eLearning development and implementation methods work best and which methods are unreliable or ineffective? This eBook features 12 experts offering development and implementation tips on areas including Guidelines and Protocols, Making Tools Work for You, Engaging Your Team, and Reaching (and Teaching) Your Audience. ©2012 e-Learning Guild

Enhance Presentations with these CSS3 Tricks (Aug 12)
CSS3 provides some very interesting new formatting possibilities for your eLearning content. Unfortunately, browsers handle these techniques in different ways. Here are three new formats (rounded corners, color gradients, and newspaper columns) and step-by-step instructions that accommodate the various browsers! Learning Solutions Magazine, ©2012 eLearning Guild

Performance Support Infrastructure - Get the Water to the End of the Row (Aug 12)
Performance support needs a performance support architecture that facilitates the transfer and sustainment of training, so that the performance support resources are delivered to every performer at the right moment, but just what is required to enable effective performance at every changing moment. Read about the way to provide what is too often the “missing link” in performance support. Learning Solutions Magazine, ©2012 eLearning Guild


Performance Support Maturity (PSM) - A Performance Support Rebirth
(Aug 12)

Performance support is undergoing a renaissance. Empirical research and case studies have made us smarter about implementing performance support. Web 2.0 technologies have made it easier and less costly to adopt. Here is a method that will help identify areas to improve your strategy, and advance the sophistication of your performance support organization.
Learning Solutions Magazine, ©2012 eLearning Guild


The Fall and Rise of Performance Support (Aug 12)
After two decades in eclipse during the rise of eLearning, performance support is returning to become an essential part of business strategy. Marc reflects on the significance of this re-focus in the world of learning and performance. Learning Solutions Magazine, ©2012 eLearning Guild


New Thoughts in Performance Support (Aug 12)
In the past, employees would have learned details of their jobs through formal training, through coaching, and by informal learning through Internet searches and conversations with peers. Today, formal and informal learning, together with coaching and coupled with performance support at the point of need, provide faster, more accurate knowledge application and greater speed to competency. Learning Solutions Magazine, ©2012 eLearning Guild


Harnessing the True Potential of Mobile for Learning (Aug 12)
Mobile devices have completely changed the nature of interactions between the learner and the learning content. More ubiquitous, immediate, and intimate relationships powered by personalization and the physicality of touch can have a greater impact on the success of learning processes. Mobile devices free learners from the limitations of the desktop and extend their capabilities by enabling them to search for information, apply new knowledge, and evaluate the consequences of their decisions in situ and immediately. Learning Technologies, ©2012 ASTD


Apps - BIG Help, Small Price (Aug 12)
Apps, always fun, have stepped up to become a star in the world of mobile support. They’re small in size and ambition, but these bite-size powerhouses can make all the difference in matters big and small, amusing and important.

Learning Solutions Magazine, © eLearning Guild


4 Elements of Effective Virtual Training (Aug 12)
Taking "live" online learning as a case study, let's look at the skills required to train over the Internet, and how potential customers can choose a provider who will give the type of learning experience they'd usually expect from classroom training. 


10 Effective LMS RFP Guidelines (Jul 12)
Many factors need to be considered while creating a bid document for an LMS as it is the first step towards achieving a suitable learning management solution - one that delivers on your requirements and provides substantial results on training. It is essential to identify your LMS requirements‚ problem area/s‚ and future necessities and involve concerned departments while drafting RFP (Request for Proposal) for your vendor. Here’s an example. ©2012 Upside Learning

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Social Media for Learning

Examining Social Learning (Aug 12)
We are more connected than at any point in the history of civilization, yet there is vast inconsistency in the way technology is perceived and used by knowledge workers in the same cultural setting, tasked with the same activities and performance goals. LINKS, ©2012 ASTD

Narrating Our Work (Aug 12)
Here’s a true story about physical rehab turned learning turned hobby turned community of practice turned two successful businesses, all via informal, social means. And all within six months. Learning Solutions Magazine, ©2012 eLearning Guild

Twitter as a Metacognitive Support Device (Aug 12)
Integrating social media into academia is no longer a novel idea. But many educators may still wonder why they should do this, and, most specifically, they wonder whether Twitter is helpful. Research shows that, when used explicitly as a tool to improve self-regulation through metacognitive support, Twitter becomes very effective. Learning Solutions Magazine, ©2012 eLearning Guild

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Case Studies and Projects

10-Point Checklist - Don't Let Learning Projects Fail (Aug 12)
One in four chief learning officers surveyed by Internet Time Alliance said their employees were learning fast enough to keep up with the needs of the business. I am concerned about the other three CLOs. What has been missing from their learning strategy after adding great learning professionals, 3.0 technology platforms with a great bunch of enthusiastic learners? ©2012

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Measuring Education Value

8 Realities Learning Professionals Need to Know about Analytics (Aug 12)
Big Data analyses have the potential to greatly improve the learning function and positively affect business outcomes—if used appropriately. T+D, ©2012 ASTD

Evaluation Flipping the Hierarchy (Aug 12)
Your organization or accrediting body may require you to collect evaluations from learners. It is important to recognize the value of these documents and their relevance within a larger process. Evaluation is not just a form or tool, it’s a process. LINKS, ©2012 ASTD


Impact of Learning Whitepaper (Jul 12)
This white paper examines how to deal with the benefits of learning and how to make the calculations that will demonstrate to your financial officers that your e-learning program is bringing the organization real, clear value for the money. ©2012 CERTPOINT Systems

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Processes/Managing Costs/Outsourcing

The Economy's Impact on Outsourcing (Sep 12)
The challenging economy was a significant driver for a downward outsourcing trend, and it likely will be an equally large driver of the recovery. Chief Learning Officer, ©2012 Media Tec Publishing

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On Demand Webinars

No Escaping Mobile Learning (Aug 12) plus charts
This webinar described the drivers accelerating mobile learning adoption‚ and how to take the first steps towards leveraging the technology for learning. Upside Down Learning Webinar, 8 Aug

Mobile Learning - Delivering Learning in a Connected World (Jul 12)
This webinar was based on ASTD and i4cp's recently published report, Mobile Learning: Delivering Learning in a Connected World. This report looks at the current landscape of mobile learning in a world in which the ubiquity of mobile devices seems to have created a perfect environment for delivering learning solutions to our workforce, where or when they need it. ASTD Webinar, 10 Jul

Creating your own Videos for Learning (Jul 12) plus checklist and studio kit
This webinar addressed trainers considering using video in their professional practice. It also addressed educators who are already using video but want to sharpen their skills. ASTD Webinar, 31 Jul

What Research Tells us about Games, Gamification and Learning (Jul 12)
This decidedly un-academic presentation by Karl Kapp provided a broad scientific overview of what research has taught us about the effectiveness of games and game-elements in changing learner behaviors. ASTD Webinar, 24 Jul

Use Gamification to increase employee engagement and feedback (Aug 12) plus charts
This webinar covered gamification and how it has penetrated society as well as current business practices, an overview of game design and game mechanics, why game mechanics such as points, quests and levels influence behavior; and  techniques and resources to use gamification for training programs. Training Magazine Network Webinar, 2 Aug

How to Effectively Evaluate e-Learning (Jul 12) plus handout (blank) and handout (completed)
This webinar covered seven strategies for evaluating e-learning quality: instructional design, levels of interactivity, graphic design quality, level and tone of language, technical integrity, timing and length, and cost of maintenance. eLearning Guild Webinar, 25 Jul

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Skills Gap/Technical Certification

Confidence of IT Workers Drops (Jul 12)
Still, IT workers are optimistic about their ability to find a new job and in their own job security.
CertMag, ©2012 Media Tec Publishing

Watch What You Wear - It Could Get You a Promotion (Aug 12)
Most CIOs say that the way someone dresses influences promotion potential.
CertMag, ©2012 Media Tec Publishing

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Special Interest Groups
No meetings this month

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And, Finally.....



Ready ... Aim ... Fire

Someone I know is a bit of a creative genius. He’s a great bloke to be around - you only have to spend five minutes with him and his creativity, ingenuity and enthusiasm will rub off on you. He looks at things in a different way - what appears to be a bit of flotsam or jetsam to me he can turn into an amazing gadget or piece of furniture.

His favorite Christmas present was his new air rifle and he was like the proverbial kid with the new toy. He’s passionate about guns (antique, modern, anything) and knows a thing or two about them having been Army Service Pistol Champion in 93, 94, 95 and 97. Whilst giving me the introductory lecture on the component parts of the air rifle followed by a lesson at shooting targets he gave me a great insight.

You may be thinking “what’s this got to do with goals, targets and opportunities” – stick with me, here’s a bit of technical background and then the answer.

Attached to his new rifle is a modern sight called an Aimpoint sight. You simply look through the sight with both eyes open, aim the red laser dot on the target and fire. Sounds easy – and even looks easy when the expert’s demonstrating - but in reality it’s not that easy for the novice to actually hit the target, as we found out.

Aiming with the Aimpoint sight is very different to an old fashioned sight. When you look through the old fashioned sight you have to line up four things before you fire – your eye, the rear sight, the fore sight and the target. This means you have to close one eye and your whole focus is on the target – you have no peripheral vision and are very vulnerable to attack from an unexpected angle. You’re also unlikely to see another opportunity to hit a more important target.

The advantages then of the Aimpoint sight (red dot) are: it’s quicker and easier to take aim and you keep both eyes open. This could be vital as it means that you can focus on your target and be aware of an attempted attack on you from the side or see a better opportunity.

Applying this to business – goals and targets are a great thing because they give us motivation, purpose and direction. They keep us moving forward and give a sense of achievement when a goal or target is achieved. The danger is if we become over-focused on one thing then we can miss other (maybe more profitable or interesting) opportunities that emerge on the way from unexpected directions.

So the moral of the story is: set goals and targets, work towards them and keep both eyes wide open to watch out for other unexpected opportunities that may present themselves.

In keeping with our Ready...Aim...Fire theme, here’s a vintage clip from Blackadder Goes Forth where he’s meeting his firing squad.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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