CEdMA-Europe Members' Newsletter - October 2012


Welcome to the October edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

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Future Events





Special Interest Groups (SIGs)

I am delighted to invite you to join one or both of the upcoming SIGs on Partners and Curriculum Development. Both SIGs have already met a few times.

The teleconferences are informal with no recording, but simply the use of voice for up to an hour. There will be minutes taken where appropriate and to ensure that you receive these you must sign up for Partners and/or Curriculum Development.


Partners – Tue 16 Oct 1400 UK time

Please send your suggestion for a topic to the stand-in Moderator: Mike Dowsey.

Click for Partners Access Code and call-in numbers.


Curriculum Development – Wed 17 Oct 1300 UK time

Please send your suggestion for a topic to the Moderator: Philip Bourne, Symantec.

Click for Curriculum Development Access Code and call-in numbers.

Online EDUCA Berlin 2012 (OEB)

The conference takes place from November 28 – 30, 2012, in Berlin ( OEB is the International Conference on Technology Supported Learning and Training. As the overall theme for the conference 2012, 'Reaching Beyond Tomorrow,' will investigate how we get from our present situation in the midst of a crisis, to a brighter, better and more inclusive future in which technology enables everyone to improve and enrich themselves.


As part of an Association Partnership, OEB offers CEdMA Europe members a discount on the normal attendance fee for the conference. The very special rate will be 600 euros (excl. VAT) instead of the standard 790 euros.


To register for the conference, visit Manually type "600" into the field marked "Special Rate" in the "Conference Participation - Payment" section. Please enter the term AC 107 in the field "Association Code", which you will find under the "Personal Details" section. The term AC 107 in the field "Association Code" will automatically validate the 600 Euro special rate.

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Invitation to the 7-8 November Conference at the Bournemouth Marriott
"Adapting the business in difficult and unpredictable economic times"




The Autumn
CEdMA Europe conference will take place on Wed-Thu 7-8 Nov at the Bournemouth Marriott.

The past 4 years has seen many challenges especially in Europe which have had varying degrees of impact on our ability to invest, grow and provide that all important business result – success. The November conference will focus on 5 important areas that have to be considered in difficult and unpredictable economic times.
Business-based training trends - assessing CEdMA member barometer feedback, including an understanding of what customers really want leading to the development of a framework of constructive actions to aid members to move with the times

Role of technology in today’s changing training landscape - Insight into corporate priorities and trends and what new training solutions are being developed and deployed

Channel Partners - love them or hate them - A comprehensive look at how they sell and deliver including the pros and cons of driving success

Resourcing in the current climate - Whether its offshore, outsource, publisher production or any other variant how do we decide when the time is right to adopt change?

Transactional and Consultative selling - How do you drive a successful RTM within a product based organisation?

Invitations have already been sent to member main contacts.


I look forward to seeing you at the conference,

Mike Dowsey, Executive Director,
on behalf of the Board of CEdMA Europe

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Sep 12)
Abstract News ©2012 Information Inc

IT Training Press Releases (Sep 12)
©2012 Training Press Releases

Industry News Headlines from CLOmedia (Sep 12)
©2012 Media Tec Publishing

E-Learning Market Update (Sep 12)
©2012 Kineo

Employment and Benefits Outlook (Sep 12)
Results of a recent survey, T+D,
©2012 ASTD

News from Elearning! (Sep 12)
©2012 B2B Media Co

Technology Trends for September 2012 (Sep 12)
Among the latest technology headlines for August 2012: Gartner Contends Nexus of Forces Will Build Platform of Future, Biosensors to Monitor U.S. Student Attentiveness, Analyst Releases New Report Comparing Live Chat Providers, Microsoft Readies Launch of Learning Technologies, ©2012 ASTD

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Reviews and Current Trends

Take a Peek at Q4 Hiring Plans (Sep 12)
Despite several challenging external factors, U.S. hiring decision makers intend to continue hiring at a steady pace, according to the latest Manpower Employment Outlook Survey by ManpowerGroup. CertMag, ©2012 Media Tec Publishing

Learning Technology Market Segments (Sep 12)
The learning technology market has been, and continues to be, one of the most fascinating segments of the training industry, now approaching a $5 billion market worldwide. But not surprisingly, the learning technology market is complex. The market has evolved into five separate markets, with each operating somewhat independently of the others. That means there are specialists in each segment and few companies that truly operate across these five markets. Training Industry Quarterly, Fall 2012, ©2012

Technology - Supporting Key Initiatives (Sep 12)
Effective organizations utilize learning-enabling technology. Training Industry Quarterly, Fall 2012,

If We Just Give Kids iPads, They'll Learn More, Right? (Sep 12)
Everything from class size to irrelevant curriculum, from lack of involvement to ineffective teaching, all seem to point to a US education system that at best is treading water and at worst is falling behind the rest of the world. Is technology the answer, or is it more lipstick on the same pig? Marc Rosenberg has some insights for all of us, and not just for American readers. Training Solutions Magazine, ©2012 eLearning Guild

Who's Leading Innovation? (Oct 12)
Leaders are critical to create and sustain an innovation culture, but new research suggests they also might be the weakest link. Chief Learning Officer, ©2012 Media Tec Publishing

IBM Outsources Training in Northern Europe (Sep 12)

Overcommunication Causes Stress for Teleworkers (Sep 12)
A new study finds that excessive communication can make teleworkers feel stressed and less attached to the organization. T+D,
©2012 ASTD

Is Flexibility the Final Frontier for Women Execs? (Sep 12)
Inflexible work schedules and corporate cultures that honor long hours in the office keep many promising executives with family obligations out of top jobs. But a few companies are bucking that trend. T+D, ©2012 ASTD

The Answer Is Blowing in the Wind (Sep 12)
Learning and development took some hard knocks with the recession. Now we must set our sails for the directional learning needs ahead. Training Magazine, ©2012 Lakewood Media

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Training Manager/Director Development

Support SHRM's Bid for Standards (Oct 12)
Without standards-based reporting on human capital expenditures, it is impossible to do the financial analysis CEOs say is so important. Chief Learning Officer, ©2012 Media Tec Publishing

High-Impact Learning (Oct 12)
Invest in learning teams when designing future business strategy, says Josh Bersin, Chief Learning Officer, ©2012 Media Tec Publishing

Building Internal Advisory Councils (Sep 12)
Vendors and learning professionals alike feel the frustration that results from lack of internal alignment and preparation during the selection and implementation of learning technology solutions. If not addressed, these problems can lead to failed selections and implementations. The key is to involve stakeholders as an internal advisory council. Training Solutions Magazine, ©2012 eLearning Guild

The Three Keys to Building a Learning-Ready Organization (Sep 12)
Will Rogers first said: "The trouble with using experience as your guide is that sometimes the final exam comes first, then the lesson." Elearning!,
©2012 B2B Media Co

The Happy Bottom Line (Oct 12)
Tap into employees’ emotions to boost productivity, says Jay Cross, Chief Learning Officer, ©2012 Media Tec Publishing

Supporting the Business of Learning (Sep 12)
Learning is a conversation supported by multiple technologies. Training Industry Quarterly, Fall 2012,

The Single Source for Single Sourcing (Sep 12)
How simple is it in your organization to convert content from one delivery format to another—for example, to repurpose a classroom handout job aid for display on a smartphone? The answer to this dilemma is single sourcing. If this is a new term to you, this tip explains what it is and why you should adopt it. Training Solutions Magazine, ©2012 eLearning Guild

The Coherent Enterprise (Sep 12)
The foundation for this process is everyone learning together. Training Industry Quarterly, Fall 2012,

Use Technology to Reinforce Training (Sep 12)
Technology such as video, e-mail, and social media can help to cement behavior change following training. Training Magazine, ©2012 Lakewood Media

Focus on the Fundamentals (Sep 12)
Think of this article as earning continuing education credits for a course called, “Six Reasons Why Once You Can Run, You’d Better Not Forget How to Walk.” Training Magazine, ©2012 Lakewood Media

Tips From the Tweens (Oct 12)
Co-creating occurs best in an environment that allows experimentation. Chief Learning Officer, ©2012 Media Tec Publishing

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Selling and Marketing Education

Defending the Price (Sep 12)
It is a challenge both timeless and prolific: How to handle price objections and defend against price erosion during negotiations? An event that used to occur only at the negotiation table is now an everyday fact of life in business. Certainly, the challenge of defending price becomes more relevant during difficult economic times such as we’ve seen in recent years. White Paper, ©2012 Carew International

Branding the Learning Function (Sep 12)
Good branding communicates the value of learning and its impact on employees’ professional development. T+D, ©2012 ASTD

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Learning Methods and Media

Where Instructional Design Meets Big Data (Sep 12)
When instructional designers plan to develop content for training or education, they typically consider many elements that can affect the learning outcome. However, it is rare to include what it takes to generate specific data that will help determine the business impact. Fortunately, data science can help identify the data to focus on, as you will see here. Training Solutions Magazine, ©2012 eLearning Guild

Revamping 70-20-10 (Oct 12)
The 70-20-10 model for professional development is a valuable but dated approach in need of a checkup. Chief Learning Officer, ©2012 Media Tec Publishing

Tracking Informal Learning with Tin Can (Sep 12)
Most learning takes place around informal situations. Training Industry Quarterly, Fall 2012,

Crawl, Walk, then Run through Training (Sep 12)
This training approach is based on the premise that you must learn to crawl before you run. T+D,
©2012 ASTD

Expert Education - Training, Technology and SMEs (Sep 12)
The more people you can elicit input from in order to make an informed decision, the better, Training Industry Quarterly, Fall 2012,

Cloud Transition - More to Consider than just Security (Sep 12)
Consumers underestimate the associated challenges that come with cloud transition. Training Industry Quarterly, Fall 2012,

The Avatars Are Coming (Sep 12)
Training in a virtual reality environment,
Training Magazine, ©2012 Lakewood Media

Funky, Fun HTML5 Forms (Sep 12)
Forms are a critical factor in user interaction design, yet they often fail to provide good data (or even to provide data at all). HTML5 offers new ways to deal with the problems of obtaining clean data. Here is an introduction to the new data types that you can put to work today.
Training Solutions Magazine, ©2012 eLearning Guild

Designing Experiences for Learning (Sep 12)
Research has shown that computer-based simulation is one of the best vehicles for effectively and practically delivering a consistent experience across an organization. T+D, ©2012 ASTD

Cloud Control (Sep 12)
Your learning curriculum needs a new technological platform, but you don’t have the expertise or IT equipment to pull it off in-house. The answer - a learning system that exists online, “in the cloud,” where learners can access it anywhere, anytime. Training Magazine, ©2012 Lakewood Media

Lights, Cell Phone, Action! (Sep 12)
An actor, a cell phone, and a solid storyline lead to an engaging onsite, in-person simulation to improve customer service. Training Magazine, ©2012 Lakewood Media

Recipe for Recording Clear Audio (Sep 12)
The ability to record and edit audio is becoming easier due to user-friendly technology. Most computers are sold with software preloaded that makes audio recording a snap. As with many cooking recipes (especially soufflé), this recipe can be a success–or flop–depending on how it is executed. Here’s the special recipe for success. Learning Technologies, ©2012 ASTD

5 Gaming Elements for Effective e-Learning (Sep 12)
Adding elements of engagement will increase retention and recall, and make the learning more effective. Training Industry Quarterly, Fall 2012,

Game Gain (Sep 12)
Games and simulations are anything but child's play for astute trainers. The evolution of gamification and multiplayer online games is ramping up organizational interest and learner engagement.
Training Magazine, ©2012 Lakewood Media

View from the Top (Sep 12)
Based on a tragic Mt Everest climb, the "Leadership and Team Simulation: Everest V2" aims to teach leadership and team dynamics.
Training Magazine, ©2012 Lakewood Media

Virtual Learning - Driving Learner Engagement (Sep 12)
Whether you're planning on going lower-tech with virtual classrooms or higher-tech with complete virtual environments, you are on the leading edge of learning philosophy and technology. Elearning!,
©2012 B2B Media Co

Make Effective Performance Your Reality (Sep 12)
Most organizations today face a competitive landscape that is constantly shifting out from under them. Within organizations, the groups that are responsible for learning and on-the-job support need to embrace a common mindset that will deliver effective performance at every changing moment. Only then does learning at the speed of change become possible. Training Solutions Magazine, ©2012 eLearning Guild

How to Buy the Right LMS or TMS (Sep 12)
There has always been a challenge connecting learning and talent to the business. Elearning!,
©2012 B2B Media Co

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Social Media for Learning

Social Learning - Answers to Eight Crucial Questions (Sep 12) warning 6Mb
We’ve often ignored that the most effective way to engage and train learners involves social learning. Social learning + social media tools provide formidable new ways to learn from each other with profound implications. This report examines eight key elements for successfully integrating social learning into your organization, including the benefits, risks, frameworks, how to generate value, tools, how to measure success, and your role in the social learning workplace. ©2012 eLearning Guild

Learning Goes Social (Oct 12)
New technology is empowering employees more than ever to control their own learning and development.
Chief Learning Officer, ©2012 Media Tec Publishing

Trendlines - Social Learning (Sep 12)
©2012 B2B Media Co

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Case Studies and Projects

The Feds Lead the Way in Making Training Evaluations More Effective (Sep 12)
US government agencies are taking heed to the recommendations outlined in the 2009 ASTD report, The Value of Evaluation. T+D,
©2012 ASTD

The Value of a Virtual Academy (Oct 12)
When Microsoft needed a more efficient way to deliver education to its global finance function, it tore down the classroom walls and created a flexible, Web-based learning model that enables people in different time zones to come together in an environment that fosters teamwork and yields a high retention rate. Chief Learning Officer, ©2012 Media Tec Publishing

African Virtual School is Model for World (Sep 12)
Faced with a need to develop a wide curriculum on a mobile platform for delivery in Africa, and under severe budget constraints, the authors created an innovative approach that has been tremendously successful. This story is one that includes a transition of their methodology to the corporate marketplace. Training Solutions Magazine, ©2012 eLearning Guild

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Measuring Education Value

My Training Dashboard? Which One? (Sep 12)
Your CEO and Executive Team care passionately about your results and your impact on the enterprise. Training Industry Quarterly, Fall 2012,

Let's Get Multi-Platform Training Right (Sep 12)
If Training's results can't be documented, the function might be the victim of the next round of cost-cutting. Training Industry Quarterly, Fall 2012,

Measuring Learning 2.0 - Part 2 (Sep 12) - part 1 here
Two viable learning measurement options are the traditional approach and the performance management approach. Elearning!,
©2012 B2B Media Co

Quality Control of Online Learning (Sep 12)
Conducting a thorough and systematic quality-control (QC) review is your best defense in high-risk scenarios. Elearning!,
©2012 B2B Media Co

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Processes/Managing Costs/Outsourcing

Higher Education Hones in on the Skills Gap (Sep 12)
Three higher education institutions are creating specialized programs and partnerships to better train today’s learners. T+D, ©2012 ASTD

What can organizations realistically expect from a managed learning service? (Sep 12)
Managed learning - where an external specialist manages the learning on behalf of the organization - is gaining ground not only because it can relieve the pressure on Learning & Development, but also because it can meet the needs of a changing business in a highly competitive environment. Here are  ten tips to help you assess the viability of managed learning.  ©2012 HemsleyFraser

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On Demand Webinars

Social Hype and Collaborative Learning (Sep 12) and charts (warning 6MB)
Elliott Masie addressed the key trends and challenges for social and collaborative learning in 2012; the differences and distinctions between social learning and collaboration learning design; when does social; and collaborative learning work, and when is it over-hyped; and how do we engage all generations and respect the introverts in our workplace. MASIE Center Webinar, Sep 12, 2012

Trending Trends for Learning Solutions in 2013 (Sep 12)
This webinar summarized the results of the annual, primary research study regarding learning technology solutions and trends, conducted by Cox eLearning Consultants, LLC. What does the future hold for the learning, corporate training, and human resources industries? Doesn’t someone have a “crystal ball?” These results hold the key to what can be expected in 2013. webinar, Sep 25, 2012

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Skills Gap/Technical Certification

Higher Education Hones in on the Skills Gap (Sep 12)
Three higher education institutions are creating specialized programs and partnerships to better train today’s learners. T+D, ©2012 ASTD

New Way to Expand Storage Technology Knowledge (Sep 12)
The Hitachi Data Systems Certification Program has created a new Storage Technology track.  This vendor-neutral track is for all audiences interested in storage technology. CertMag, ©2012 Media Tec Publishing

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Special Interest Groups

Using Partners in the Selling Process (Sep 12) and charts
Leslie Neitzel, SIG Chair, of ServiceMax, led the meeting through defining a sales partner, what a reseller should sell, the advantages of sales partners, what to look for in a selling partner, and success factors. The session was highly interactive.  Using Training Partners SIG, Sep 11, 2012

Creating a Certified Community (Sep 12) and charts
Joe Cannata of Brocade described how he set up a certified community, including approaches, challenges and outcomes. He also showed a demonstration of the Brocade, Juniper and Informatica certified community webpages. Attendees contributed their own experiences. Certification SIG, Sep 14, 2012

Gamification in CA Technologies (Sep 12) and charts
Linda Baumeister of CA Technologies led an interactive discussion on the use of gaming mechanics to influence behavior patterns needed for behavior change.  She then introduced two different scenarios using gamification elements to influence identified behavior patterns to enable behavior change in support of goals at CA Technologies. Jim Dorney, VP of Education, CA Technologies discussed the use of a business simulation game to help customers, partners, and employees at CA Technologies experience a day-in-the-life of the job roles they encounter in their daily job tasks. Sam Creek, Senior Business Analyst, Customer Success Team, CA Technologies discussed and showed the use of game mechanics such as badges, levels, and points to motivate employees, partners, and customers to consume and contribute to content in the MyCA community. Curriculum and Course Development SIG, 20 Sep 12

CEdMA Market Barometer 12Q2 (Sep 12) and charts
We have just completed the third quarterly Market Barometer which gives CEdMA Members a source of accurate intelligence on current market conditions, thus providing a benchmark for your own performance and planning.  The survey is conducted amongst members and measures the year-on-year change in their business volumes. Here are the latest results and trends we’ve seen so far. Training Metrics and Benchmarking SIG, 20 Sep 12

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And, Finally.....




The Atheist and the Bear Story (loyalty, conviction, payback and reward, changing sides)

A committed atheist (that's someone who steadfastly does not believe in a god of any sort) was on a trekking holiday when he became lost in some dense woods.

A large angry bear, with ten starving cubs back home and claws like kitchen knives, suddenly emerged from the undergrowth.

The atheist screamed in terror, turned and ran. The bear was quicker however, and after a long and desperate chase eventually cornered the atheist in a gully.

The exhausted atheist sank to his knees, shaking.

The bear, seeing that its prey was trapped, moved slowly towards the petrified man, drooling. The bear was drooling too.

The atheist lifted his head, with tears in his eyes, and uttered the words he thought he would never say in all his life: "God help me..."

With these simple three words, a blinding flash of lightning lit up the sky. There was a deafening crash of thunder. The clouds parted. A brilliant light shone down. The forest fell silent. The bear froze still, in a trance. The atheist stood gaping, transfixed.

A voice came loud from above. Louder than twenty AC/DC concerts all happening at the same time. We can safely assume this voice to have been the voice of a god of some sort.

"You atheists make me seriously mad," boomed the god, "You deny me all your life. You tell others to deny me too. You put your faith in all that bloody Darwinian airy-fairy scientific nonsense, and then what a surprise - you get lost because you can't read your stupid map, and now you're about to get eaten by an angry bear all of a sudden you're on your knees sniveling and begging for my help?......... You must be joking..."

The atheist looked down, realising that he was not arguing from a position of strength.

"Okay, I take your point," said the atheist, thinking on his feet, while he still had them, "I can see it's a bit late for me to convert, but what about the bear?... Maybe you could convert the bear instead?"

"Hmmm... interesting idea..." said the god, thinking hard, "...Okay. It shall be done." At which the brilliant light dimmed and vanished; the clouds closed; and the noises of the forest resumed.

The bear awoke and shook its head, a completely different expression on its face. Calm, at peace.

The bear closed its eyes, bowed its head, and said, "For what we are about to receive, may the Lord make us truly thankful, Amen."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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